Business

Peachtree Farm and Why It Is Important

Published

3 years ago

August 18, 2021

Peachtree Corners Magazine staff

Rendering of the Peachtree Farm development.

Construction begins this summer for the integrative and inclusive Peachtree Farm. Peachtree Farm will serve as a community initiative to provide high-ranking jobs for adults with disabilities and service opportunities for the Peachtree community.

Founder Mike Twiner has been involved with the Georgia special needs community for nearly 20 years as his daughter, Qwen Twiner, has special needs. Twiner has worked with several special needs charities throughout Georgia, and even chaired the Special Olympics of Georgia.

Twiner reflected on the concerns of all parents with disabled children: “What is our child going to do when they graduate from high school that’s productive and meaningful? Where are they going to live that’s safe [where I can feel comfortable with leaving them]? Who’s going to take care of them when I’m gone?”

In order to alleviate these concerns and build hope and better connections in the Peachtree community, Twiner created Peachtree Farm as “a result of that need [and] a community effort to solve these three problems.” These valid concerns are what inspired Peachtree Farm to provide high-ranking jobs for adults with disabilities, and on-site homes with caregivers who will ensure the health of the disabled employees.

The farm will also be a beacon of unity and provide community volunteers with the opportunity to serve and interact with adults who have disabilities.

Claude Schneider and Quinn Twiner, Board Member and employee

With hopes for improved interactions between abled and disabled individuals, Twiner believes “the more you interact with people with special needs, the more comfortable you’ll both feel around each other.”

Looking back at the grand scope of mistreatment and oppression of adults with disabilities over the past 60 years, there has been a plethora of initiatives to ensure the abled can gain a better understanding of disabled people (and vice-versa). For instance, family shows such as Sesame Street have been long known for educating all people on the importance of comprehensive discussions revolving around disabilities. Specifically, their See Amazing in All Children initiative introduced an autistic four-year old girl, Julia.

Recent weekend farm stand, left to right, Joey Newton, Mike Twiner, Avery Copenhaver, Quinn Twiner, Mary Twiner, Kevin Mackey

Efforts such as this capture the genuine essence of how important it is to communicate and form relationships with people in the disabled community. To ensure these healthy connections are made, “The Peachtree Farm’s operations will be led by adults with disabilities,” Twiner said.

For the community, Peachtree Farm will also employ adults without disabilities and local high school students “so that they can learn how to work,” he continued, “and [we’ll] teach them what a job is.”

Construction for the farm begins this summer, and Twiner affirmed that, “all the funds necessary are in the bank to complete the Phase One greenhouse, so we’re going to start construction with all necessary assets in place.”

However, Peachtree Farm will still need help from local sponsors as they continue their development.

The first phase of Peachtree Farm will be a 120-foot greenhouse, along with bee apiaries that will pollinate produce and vegetation around the farm. Their apiaries will also serve as a public art project, where local artists will be able to come and paint bee boxes that will be displayed at the apiary. They also project to have a commercial kitchen, office building, warehouse, 15 residential houses for the adults with disabilities, a barn, a service dog training area and a farm animal area.

Sustainable Crops

As a viable part of their greenhouses, Peachtree Farm aims to produce approximately 28,000 lbs. / 14 tons of tomatoes per greenhouse, year-round, along with several other plants that will be sold at their on-site farm stand.

Peachtree Farm’s primary means of producing their tomatoes will be through hydroponic farming and automatic fertilization. Hydroponic farming is truly what will allow the Peachtree Farm to stand apart from their competitors, as their greenhouses allow them to avoid artificial ripening during the winter months.

Twiner’s son, Joe Twiner remarked, “hydroponic tomatoes are on the vine until they’re picked and sold, and so they taste like fresh summer tomatoes in January.”

The greenhouse will hold 72 grow stations, and the grow station is a “bato bucket,” a large plastic tub full of percolate, a lightweight grow material that the plant roots will grow in. With the help of timed lights, the tomatoes will be automatically fertilized, and water will be applied to them on a regular basis.

Following the fertilization process, Twiner highlighted that “it’s [all] a closed system so we’re not wasting any water, [and] we’re not wasting any nutrients.”

“Everything on this farm will be for sale,” he added.

In addition, the rest of the greenhouse and outdoor space will be used for community gardens and outdoor crops, such as shrubbery, oak trees, Japanese maples and other commercially viable crops.

With issues such as climate change on the rise, Peachtree Farm recognizes that the U.S. agricultural emissions totaled up to roughly 629 million metric tons in recent years. To reduce their carbon footprint, Peachtree Farm is exclusive to local restaurants and aims to have only local partners once their greenhouses are up and running.

“We are the ultimate greenhouse. We produce food with a very low carbon footprint,” Twiner said. “There’s no electricity being used, other than for the lights, but all of our products are being recycled [and] put back into the environment.”

The Future of Peachtree Farm

During Phase One of development, they will build small 3- and 4-bedroom cottages with enough room for two adults with disabilities and a caretaker, or three adults with disabilities who may need minor support. “We hope to create 10 jobs for adults with disabilities, and a lot more after that. Our staff will mostly be one full-time employee and community volunteers that will aid with all other aspects of the farm,” Twiner added.

He finally expressed the need for community involvement. “Without the [help of] the community, this project won’t be successful, and so we’ll need volunteers to help with all aspects of the farm.”

In the next two years, Peachtree Farm is projected to be self-sustaining and contain completed greenhouses, residential homes for employees and an office building, along with a full-time staff. It will accomplish all of this while upholding its role as an establishment built for integration and inclusion for all.

Go to peachtreefarm.org to learn more about the farm and how you can help it achieve its mission.

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Business

BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

Published

16 hours ago

April 19, 2024

Courtesy of Elliott Brack's Gwinnett Forum

Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment? Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

Business

North American Properties Revitalizes Avenue East Cobb

Published

3 days ago

April 16, 2024

Peachtree Corners Magazine staff

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents.

The Andrews Brothers performing at Avenue East Cobb via Instagram @avenueeastcobb

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents seeking a more urban lifestyle. Now, it’s being honored as part of the Atlanta Business Chronicle‘s “Best in Atlanta Real Estate” coverage.

NAP is known for transforming properties like Atlantic Station, Avalon and The Forum.

According to the Atlanta Business Chronicle, the redevelopment involved demolishing part of the main building to build a public plaza with a stage surrounded by restaurant patios.

A new concierge facility was also added, including a canopy for drop-offs. Additionally, smaller retail buildings were created for standalone tenants. The business mix was updated to include names like Warby Parker, Lululemon and Peach State Pizza.

NAP also increased community engagement by partnering with at least 10 local organizations for social events. These efforts have proven successful. Over the last two years, Avenue East Cobb has seen a 36% increase in sales per square foot thanks to a major rise in foot traffic.

More news from North American Properties can be found here.

Business

North American Properties Secures 3 New Brands for The Forum

Published

1 week ago

April 11, 2024

Peachtree Corners Magazine staff

North American Properties (NAP) and Nuveen Real Estate announced three new businesses are planting flags at The Forum Peachtree Corners.

Sucré – A Sweet Boutique

North American Properties (NAP) and Nuveen Real Estate announced three new businesses coming to The Forum Peachtree Corners (The Forum). The new brands include Kendra Scott, Sucré, and The NOW Massage.

“We’re excited to keep expanding our merchandising mix with more experiential concepts that motivate guests to extend their time on property. In addition to these new leases, several tenants are on track to open over the next few months, and we can’t wait to see the impact,” said Brooke Massey, director of leasing at NAP.

Here are the latest deals to be signed at The Forum:

Kendra Scott – Known for its plethora of accessories and customizable Color Bar experience, jewelry brand Kendra Scott blends classic designs with modern sophistication. Kendra Scott jewelry celebrates individuality and self-expression.

The growing brand has also donated over $50 million to local, national and international causes since its launch in 2010. The 2,284-square-foot space, situated next to Lovesac, opens later this spring, marking the retailer’s fourth location in the NAP portfolio.

Sucré – Founded in New Orleans, Sucré is a gourmet patisserie known for its macarons, gelato and other handmade, French-inspired desserts.

The sweet boutique will occupy a 1,718-square-foot space on the north end of the property and is slated to open later this year. Georgia is the brand’s first out-of-state venture, with The Forum being its third metro Atlanta location and eighth overall.

The NOW Massage – This brand is helping people discover the healing benefits of massage therapy.

The customizable menu offers guests three signature massage styles and a variety of exclusive enhancements like Deep Tissue, Herbal Heat Therapy, Hemp Calm Balm, Gua Sha, Gliding Cupping and more. Located near Mojito’s, the 2,414-square-foot massage boutique debuts late summer.

These businesses join:

Alloy Personal Training (opening this month),
Cookie Fix (open),
Gallery Anderson Smith (opening this month),
Giulia (opening this spring),
Lovesac (open),
Nando’s Peri-Peri (coming winter 2024), and
Stretchlab (open).

Since acquiring the property in March 2022, NAP has executed 39 deals with new, existing and temporary tenants alike.

To stay up to date on the latest happenings at The Forum, follow on Facebook, Instagram, and X or visit theforumpeachtree.com.