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First Mixed-Use Project under the New Ordinances Appears Before the City Council

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First Multi-use Development in Peachtree Corners under the new MUD ordinance

Development could bring housing, improvements to the area

A pending mixed-used project along the Peachtree Parkway commercial corridor promises to give a new look the area while bringing to vivid life the “live-work-play” concept undergirding such developments. More than 300 apartments and townhomes are planned, along with office and retail, said officials.

Project under review

On March 23, the Peachtree Corners City Council got the first official look at the proposed rezoning stretching from 5672 through 5720 Peachtree Parkway. It would convert a 9.25-acre swath from M-1 (light industry district) to Mixed Used Development (MUD) for the proposed multiple-use complex. The project’s housing stock is targeted to workers in the nearby Technology Park area.

City officials said the proposal will be back before the council for a public hearing and possible final approval April 27. The city planning commission signed off on it March 16.

The application from Alliance Realty Partners is the first to emerge since the council approved substantial revisions to the city’s existing multi-use ordinance in February. A couple of the key provisions provide that such developments have a minimum mix of three uses instead of the former two. The changes also allow developers to earn so-called “density bonuses” allowing them to increase the number of residential units per acre in return for pledging project enhancements drawn from a city-approved list.

The proposal falls nicely into line with both provisions.

With the revised ordinance in mind, “The developers have taken advantage of it, we believe, for the betterment of the entire project,” said City Manager Brian Johnson during the Prime Lunchtime city podcast. “Due to communication that happened prior to the project being submitted and some changes since, it actually has less units than the developer originally requested.”

First Multi-use Development in Peachtree Corners under the new MUD ordinance

Project improvements

Representative for Alliance and attorney Shaun Adams said the original proposal called for nearly 60 more units than the 295 multi-family apartments and 26-single-family attached townhomes ultimately settled on. He said the pullback will provide for a more “boulevard-like” entrance into the project from Peachtree Parkway and increase the development’s setback from the main road.

“A lot of it had to do with the changes in the MUD ordinance and because of feedback we received from the community,” he added.

The earlier ordinance change caps residential density at 32 units per acre. In this case, Alliance would be permitted to increase density to 34.69 by pledging to preserve 1.75 acres of green space, providing for underground stormwater detention, promising that highly visible public art will be incorporated and including the adaptive re-use of an existing building.

But the text of the zoning change points out that that the 321-unit configuration is not a done deal. The plan is contingent on on-site conditions, zoning compliance and whether fully-fleshed-out engineering plans meet regulations.

Clean-up and makeover

The existing structure being retained is a three-story office building on the site that dates from the early 1980s. It will get a substantial makeover, said officials.

Johnson said the refurbished building will contain “something similar to ‘We Work’-type office space. There will be some amenities for the local residents like clubhouse amenities, and I think they have templated a coffee shop to go in there.”

Also currently on the property are a number of single-story commercial condos which are largely, as the manager put it, “in a very degraded condition” with many of them empty and plagued by break-ins. Those will be swept away.

A couple of other esthetic/environmental considerations also come into play, said Johnson. “All of the trees along Peachtree Parkway are remaining and at the end of project there will more trees because of replanting than they started with,” said the city manager. He said also worth noting is that existing impervious surface on the site will be reduced.

Potential retail

Johnson said the exact amount of retail space tucked into the multiple-building complex is a moving target with discussions ongoing between the developer, its representatives and the city.

Adams agreed, saying they’re working on a configuration of about 2,000 square feet for that aforementioned coffee outpost — but stay tuned.

“You and I could be like ‘it would be great to have a mini-shopping area there,’” said Johnson during the podcast. “But if the developer can’t fill it, nothing would be worse than a development that started off with too many square feet of retail that they can’t fill — and that has happened.”

Adams said that with plenty of retail nearby, the emphasis won’t be on competing with that existing landscape. Instead, he said, “Let’s bring the housing to the area to support the jobs within Technology Park. That will bring more people to support the surrounding commercial and retail.”

City officials have said that the multi-use approach brings several advantages, such as providing more housing types and choices while boosting walkability, thus decreasing automobile trips. They’re also seen as especially appealing to millennials and empty nesters.

As Mayor Mike Mason said in an earlier interview with Peachtree Corners Magazine, “those are two segments of our population that are not currently well-served with regard to housing options.”

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Insight Sourcing Group Commits to 100% Renewable Energy by 2030

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Insight Sourcing Group

Sustainability initiative aligns with the same environmental standards it helps clients attain.

Insight Sourcing Group (ISG), a consulting firm located in Peachtree Corners, is focused on strategic sourcing and procurement-related services. Following a comprehensive analysis by Insight Energy, a subsidiary of Insight Sourcing Group that recently expanded, ISG set a 100% renewable energy goal for 2030.

The goal includes a commitment to sourcing its electricity from renewable sources at its Peachtree Corners headquarters beginning in 2022.

“Not only do we apply the same standards to ourselves that we help our clients achieve, but we also sought to pull back the curtain on this process and bring some transparency to this increasingly important service offering,” said Brent Eiland, President of Insight Sourcing Group. “I commend the work of ISG’s Internal Sustainability Committee led by Brandon Owens, Vice President of Sustainability at Insight Energy.”

Brent Eiland

As part of the initiative, ISG conducted a measurement of its Scope 1, Scope 2 and selected Scope 3 emissions categories. Based on the findings, ISG developed a roadmap to achieve 100% renewable energy and established a plan to measure and reduce Scope 3 emissions, which are indirect emissions like business travel.

The Sustainability Committee also identified opportunities to reduce emissions from employee commuting via hybrid work models and a carpooling incentive program. Waste identification and reduction posed another opportunity to improve sustainability; internal audits revealed an opportunity to reduce the use of single-use paper cups.

Furthermore, ISG’s procurement of Renewable Energy Credits (RECs) will certify the generation and consumption of renewable energy via wind or solar power.

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Digital Technology Innovators Join Forces to Launch New Virtual Production Studio

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Reveal XR and Music Matters Productions

Everyone wants to have a taste of virtual reality. It can take you to far-away realms as you sit comfortably within your own room. Reveal XR, one of America’s top virtual industries, provides this technology in its virtual production studios.

The company brought together Atlanta-based Music Matters Production and 3D animation and immersive content studio TRICK 3D to launch the newest Extended Reality (XR) studio in the state, Reveal XR — Atlanta, located at Eagle Rock Studios in Norcross, Ga

There has been a need for Virtual Reality (VR) and Augmented Reality (AR) in the area, so Chad Shockley, Aaron Soriero and Chad Eickhoff joined forces to meet the growing XR production demands.

Reveal XR and Music Matters Productions

The three tech entrepreneurs opened Reveal XR — Atlanta, a highly accessible and multifaceted virtual production studio in Eagle Rock Studios.

Eickhoff said, “Today’s brands need to connect with a digital-first generation of customers and, as such, the demands for creativity in content production is huge.”

Some additional Facts and Specifications of the Studio:

As of the announcement, Reveal XR Atlanta is available for booking for brand, commercial, TV, film, and music productions.

Technical Specifications
● 35’ x 75’ sound stage at Eagle Rock Studios – full acoustic treatment and air conditioned
● 33’ wide, 13’ tall main LED wall, 25’ wide, 13’ tall wing LED wall, optional 3rd LED
wall up to 13’ tall and 18’ wide
● Absen PL 2.9mm pitch main walls – 90 degree configuration, next-generation Novastar
MX40 processing
● 18’ x 20’ LED ceiling, Absen X5 5.2mm pitch – high-bright, height adjustable
● Available ROE BM4 4.4mm Matte LED floor, 18’ deep, 24’ wide, high weight capacity
● Stype RedSpy Camera tracking system
● Disguise VX4+ for 4k 60fps compositing, RXII render nodes, uncompressed 10 bit video
workflow
● Available RED Komodo and RED Raptor camera packages
● Available Supertechno Technodolly automated telescoping crane
● Flexible staging and lighting options within the studio
● Full height truck docks and plentiful gear handling spaces
● Dedicated green spaces storage areas.

Names and Titles:
▪ Chad Shockley, owner Reveal XR
▪ Aaron Soriero, owner of Music Matters Productions
▪ Chad Eikhoff, owner of TRICK 3D

Location of Reveal XR Atlanta:
▪ At Eagle Rock Studios –
6269 Best Friend Rd, Norcross, GA 30071
Gate 4, E8

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Cradlepoint, Bosch and T-Mobile Collaborate to Deliver IoT Solutions

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Cradlepoint Technology

Advanced IoT Connectivity with 5G Wireless WAN Technology

Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions, recently announced a collaboration with T-Mobile and the Curiosity Lab at Peachtree Corners to enable advanced IoT connectivity solutions, such as autonomous vehicles, robotics and AR/VR, using 5G Wireless WAN technology. The solution, developed by Bosch and Cradlepoint, leverages the high performance of T-Mobile’s industry leading 5G network — America’s largest, fastest and most reliable 5G network — with Cradlepoint’s purpose-built wideband adapters and routers to facilitate near real-time parking and safety monitoring at Peachtree Corners, Georgia, one of the nation’s first smart cities.

Companies and public sector entities are well positioned on the value of 5G cellular IoT connectivity, particularly when it comes to securing, managing and enhancing smart cities. Unlike traditional fiber connections that take months to deploy, cost thousands of dollars and have long-term commitment contracts, Cradlepoint’s 5G Wireless WAN solutions enable an entire ecosystem of IoT partners to immediately deploy solutions with the security and remote management capabilities needed to support IoT deployments at scale.

“Real-world deployments of IoT are challenging the status quo of existing solutions. Couple that with the trend of businesses leveraging 5G technology to transform, and you’ll see how this advanced connectivity is remodeling the enterprise,” said Todd Krautkremer, Chief Marketing Officer, Cradlepoint. “Cradlepoint, T-Mobile and Bosch are at the forefront of this evolution, furthering IoT and 5G deployments for projects of all sizes.”

“Improving safety, efficiencies and anticipating the needs of customers is what best-in-class smart cities can accomplish when powered by 5G and with innovators like Cradlepoint,” said Chris Melus, Vice President of Product Management with T-Mobile for Business. “It’s rewarding to see concepts from the Curiosity Lab, leveraging our 5G Advanced Network Solutions suite prove true value in the real world.”

The solution uses near real-time IoT technology developed by Bosch in conjunction with T-Mobile’s Ultra Capacity 5G network and Cradlepoint 5G hardware to assist Peachtree Corners shoppers and visitors in finding open parking as well as available charging stations for electric vehicles.

“In collaboration with T-Mobile and Cradlepoint, and our continued joint effort with the Curiosity Lab in the City of Peachtree Corners, we are demonstrating a scalable, affordable, adroit AIoT solution to serve the community,” said Lewis Stallworth, Business Development, Bosch Security Systems, LLC. “The flexibility of this solution was only possible with this technology-forward collaboration and is changing the conversation of what is possible when there is a need for parking management, retail management, community safety and true community operational analytics.”

In addition to improving the Peachtree Corners visitor experience, the technology also enables city planners to make real-time informed decisions on parking capacity, infrastructure planning, traffic management and security safeguards based on data around events happening throughout the city.

“Through our work with Cradlepoint, Bosch and T-Mobile, we are now able to better manage our public spaces. Cradlepoint devices having high-speed connectivity through T-Mobile’s 5G is key – these devices now allow us to use smart parking applications through the Bosch cameras in our Town Center, while also providing a safety and security layer for our police department.” said Brandon Branham, CTO and Asst. City Manager, Peachtree Corners. “The analytics these devices provide help us to better communicate with our residents about parking and safety in our downtown area.”

To learn more about Cradlepoint’s work with T-Mobile, Bosch and the Curiosity Lab at Peachtree Corners, please visit: https://resources.cradlepoint.com/success-stories/smart-city-uses-5G-for-connected-intersections-and-innovative-parking.

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