On Memorial Day last month, Peachtree Corners residents, officials, veterans and business leaders joined together on the Town Green to honor those who made the ultimate sacrifice for their nation.
The day started with a special 9 a.m. ceremony at the city’s Veterans Monument to recognize that sacrifice and honor the lives of those who died while serving. As in previous years, the ceremony was organized by the Peachtree Corners Veterans Association and included the raising of the flag, placing of the wreath, remarks from city officials and a moment of silence.
For this year’s event, three keynote speakers — each connected to the community and now at a different place in their journey of service to our nation — were also invited to address the gathered crowd.
The 2025 keynote speakers
Sean Balderas (Norcross High 2025) — Sean was accepted to the Naval Academy and begins his military career there this fall.
Kellen Grave de Peralta (Norcross High 2020) — Kellen graduated from the Naval Academy in May and will attend flight school as a 2nd LT in the Marines.
Justin White (Wesleyan School graduate) — Justin graduated from the USNA in 2014 and completed his service commitment a few years ago as a Marine Officer. He now works as a consultant for Bain & Company.
Each speaker talked about what Memorial Day means to them and also shared their thoughts on the importance of service.
Held at Town Green’s Fort Pain, the challenge is a thrilling obstacle course-themed physical competition for kids and teens ages 9 to 18 with the purpose of increasing the knowledge and appreciation of Memorial Day and those we honor.
Each participant was paired with a veteran who served as their judge, safety spotter and cheerleader as they worked their way through the course. Family members and spectators also added to the excitement of the challenge, cheering on the competitors as they gave their all to complete the course in the fastest time.
According to Alex Wright, former U.S. Naval officer, Peachtree Corners councilmember and a founder of the Memorial Day Challenge, the event had a full field of 45 on race day (with eight no-shows), and 37 racers completed the course.
Each competitor received a t-shirt, dog tags and refreshments for attempting the challenge, and first and second place finishers also received awards during a short ceremony following the race.
Community contributions
Several local businesses also contributed to the success of this year’s Memorial Day Challenge with both material donations and volunteer support. King of Pops Peachtree Corners was on hand to give out popsicles for participants, and Vox-pop-uli provided the challenge t-shirts and signs.
On a recent Saturday, early morning clouds gave way to blue skies and sunshine — perfect for a visit to the Peachtree Corners Farmers Market at Town Center.
Set within the parking lot directly in front of Firebirds, Beard Papa’s and Fire & Stone Italian Pizza Kitchen, the market was lightly bustling when we arrived and more families were making their way over from the Town Green playgrounds and splash pad to shop, sample their way through the booths or pick up quick snacks.
Parents lined up at the Sequel Coffee cart and Nurture Coffee for a mid-morning caffeine fix, while kids gravitated to the King of Pops cart and the games that had been set up next to the Jazzercise booth. Other shoppers lingered over baked sourdough breads, spice blends and craft booths or lined up to get a bag of fresh Pearson Farm peaches.
The vendor tents lined both sides of the blocked off section of the parking lot — enough booths to make for a fun morning of shopping and tasting, but not so many that you’d feel rushed to see them all. The overall vibe was happy as neighbors greeted each other, shoppers and vendors laughed and chatted and everyone seemed to enjoy being outdoors supporting local businesses.
Food, fun and more
The many food offerings at the farmers market ranged from baked goods and desserts to delicious mac ‘n cheese squares (packaged up for a quick and easy lunch), Hooch Pickles, a variety of creative empanadas from Healthy Bites and Venezuelan street food from Friticas.atl.
Peachtree Farm, organizers of the market, was there with fresh vegetables and starter plants for sale. Blossom & Vine had a lovely display of fresh-cut flower arrangements. Sumthin About Spice offered a selection of specially blended organic seasonings. And Herbal Health 360 presented herbal teas and other wellness products alongside several local crafters selling hand-made artisan goods.
The lineup may change slightly from week to week as organizers continue to accept applications from vendors who want to take part, but many of the businesses said they plan to be there all summer.
About the market
The Peachtree Corners Farmers Market is open every Saturday from 8 a.m. to 11 a.m., May 10 through August 30. Organized by Peachtree Farm in partnership with the City of Peachtree Corners, their mission is to support local businesses while bringing fresh produce, prepared foods and artisan goods to the community.
Parking for the market is available in the Town Center parking deck and throughout the rest of the open lots.
In January 2024, the Boston Consulting Group released a report that offered guidelines on how to turn Atlanta into a top tech hub in the U.S.
Peachtree Corners recently proved it has become an instrumental piece to reaching that goal after hosting the kickoff event of this year’s Atlanta Tech Week, which took place June 8–13.
Atlanta Tech Week is an offshoot event of RenderATL, one of the largest tech conferences in the country. While RenderATL takes place at the Americas Mart, Atlanta Tech Week is a full week of events held in multiple locations throughout metro Atlanta, including Peachtree Corners, Brookhaven, Midtown and Downtown.
Kicking off the week in Peachtree Corners
To get things started, Atlanta Tech Park in Peachtree Corners hosted an all-day conference on June 8 that catered toward tech companies and entrepreneurs who live outside the I-285 perimeter.
Atlanta Tech Week kickoff event at Atlanta Tech Park; Photo credit: Nathan Deen
“We’re on a mission to make Atlanta a top-five tech hub, and the big focus for us has been uniting the entire Atlanta tech ecosystem,” said Avoilan Bingham, president of Atlanta Tech Week. “We’re proud to kick things off here in Peachtree Corners because it’s an ideal spot — outside the perimeter; there’s so much talent that lives in and around Peachtree Corners.”
“What makes Atlanta Tech Week special is that it showcases what’s unique about each individual neighborhood that’s an innovation hub,” he continued. “Peachtree Corners can tell a unique story about innovation, growth and entrepreneurship.”
That story includes the development of Atlanta Tech Park and Curiosity Lab, which have attracted numerous tech companies to the area. They’ve also laid the foundation of Peachtree Corners’ journey toward becoming a leading smart city with its wireless 5G environment, autonomous shuttles and solar roadway.
A day of workshops and networking
The event featured numerous tech workshops throughout the day, including one in which Atlanta Tech Park, Curiosity Lab and other innovation centers in metro Atlanta could showcase the technology coming from the companies they host.
Atlanta Tech Week kickoff event at Atlanta Tech Park; Photo credit: Nathan Deen
“It gives entrepreneurs and startups an opportunity to see what’s happening outside the perimeter,” said Nashlee Young, director of business operations at Atlanta Tech Park. “We’re excited for people to see the technology that’s going on in the area and bring more visibility to Peachtree Corners and what we’re all about.”
Young said over 1,100 people attended the kickoff event with hundreds more applying for a waitlist.
“It keeps growing,” she said. “The number of people we’ve got registered today shows that more people want to get out in front of others and connect.”
Valerie Chang, managing director of Curiosity Lab, said the success of the event shows how much the area has recovered since the COVID-19 pandemic, when most of the office space in the area went unused.
Valerie Chang at the Atlanta Tech Week event; Photo credit: Nathan Deen
“There was a fear about whether it would build back up,” Chang said. “We put a lot of work into revamping this area and reinvesting in The Forum and making it appealing to people who work out here. It’s a huge part of Peachtree Corners’ vision to be a leader in innovation. This feels like a full-circle moment. To kick off Atlanta Tech Week here this year is very meaningful to us.”
Tech and innovation outside the perimeter
As more and more companies seek to open offices and headquarters in Atlanta and more entrepreneurs create startups, Chang said if they look beyond Downtown and Midtown, they’ll find multiple suburbs that can meet their needs. Peachtree Corners, for example, offers the 5G ecosystem at no cost and a city government that supports startups.
Photo credit: Nathan Deen
“When it comes to building a tech hub, don’t count any city out of the conversation,” Chang said “We put a lot of work toward recruiting companies to come here and showing off what Peachtree Corners has to offer. We’re more than just a suburb. We’re an innovative tech community.”
The Peachtree Corners Business Association and the City of Peachtree Corners officially welcomed Ride Lounge, one of the city’s newest businesses, with a morning ribbon cutting ceremony on May 29.
From 9 a.m. to 10:30 a.m., members of the city and PCBA, along with members of the community, enjoyed mingling, getting to know the Ride Lounge staff and learning more about the unique company.
Guests also enjoyed a light breakfast spread of bagels, fresh fruit, coffee and juice and brief speeches from featured guests.
Welcoming the business
Lisa Procter from the PCBA spoke first and thanked Ride Lounge for being part of the PCBA and the Peachtree Corners community. She also recognized the collaboration between the organization and Ride Lounge in hosting the ribbon cutting.
“The PCBA was proud to coordinate with Ride Lounge and the community to make this event a success,” Procter shared.
Mayor Mike Mason followed Procter in addressing the crowd and talked about the state of business in Peachtree Corners and how companies like Ride Lounge help make the city a great place to live and work.
Dave Codrea and Josh Friedensohn, founders of Ride Lounge, then thanked everyone for coming and shared a little about the company and their vision.
The cutting of the ribbon and photos followed the brief speeches. Afterwards, the crowd was invited to tour the space and spend more time chatting and networking.
About Ride Lounge
The Ride Lounge is more than a car storage facility, it’s a place that celebrates car culture; where car enthusiasts can meet to discuss their passion and show off their vehicles.
Founders Dave and Josh wanted to create a welcoming community that people would trust to store their vehicles, but that would also offer a club-like atmosphere and host fun, car-centered events that the whole family could enjoy.
Ride Lounge’s 20,300-square-foot facility is comprised of 58 parking spaces with the potential to include car lifts in certain areas. There are cozy seating areas, a meeting space and kitchen area so members can hang out, relax and talk cars.
Designed for cars that are driven and enjoyed by families, Ride Lounge has room to hold up to 400 people for special events and activities.