The training center aims to empower local youth and adults to reach their peak athletic performance

D1 Training, a leading fitness enrichment concept utilizing the five core tenets of athletic-based training, is opening a new location in Peachtree Corners on May 17. The group fitness facility will employ a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.

To celebrate the new location’s launch, Peachtree Corners neighbors and residents are encouraged to stop by and meet the facility’s team at its grand opening event, which will also feature a live DJ, food truck, a simulated sports combine, raffles for members and non-members and fun games for all ages.

Aligning work with a commitment to fitness

The location’s owners, Roald and Marian Richards join a roster of impressive existing franchisees, including professional athletes such as Kylie Fitts and Jordan Gay. Additional D1 Training franchise partners include notable figures such as Super Bowl MVP Von Miller, Tim Tebow and Michael Oher.

The Richards family has always embraced an active lifestyle. Marian played college basketball, while Roald was a multi-sport athlete in high school, competing in both basketball and track. Their children share that same passion: their oldest daughter competes in varsity basketball and track, and their son also plays varsity basketball. Both have played AAU basketball, along with baseball and soccer. Their youngest daughter is now following in their footsteps as a soccer player.

Roald went on to coach basketball at the local YMCA after college and continued coaching his son through childhood. Marian is equally involved, having coached several of their children’s sports teams over the years.

In addition to coaching, Roald has enjoyed a successful 29-year career in finance. With a strong entrepreneurial spirit, he sought business opportunities after achieving financial security. D1 Training aligned perfectly with his interests and values, allowing him to provide young athletes in the community the chance to reach their fitness goals and become the best versions of themselves both on and off the field.

“Throughout my journey in sports, I’ve come to understand that athletics provide kids with the opportunity to build solid foundations and learn invaluable life lessons,” said Roald. “It’s about much more than just playing a game; through sports, children gain discipline and discover important truths about themselves, which can be crucial for their development.”

“I’m excited to help the youth athletes of Peachtree Corners and the surrounding communities achieve their goals and cultivate the confidence they need to excel in whatever they pursue.”

A variety of programs

D1 Training offers four age-based programs, including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning and cool down.

Outside of group workouts, D1 Training also offers group, semi-private and one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or fitness goals, regardless of age or athletic background.

“The Richards are the ideal candidates to bring the D1 Training experience to Peachtree Corners,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome them to the D1 family and are confident in their ability to show the Peachtree Corners area what they’ve been missing out on.”

“D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their athletic goals,” Murphy continued. “Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know the Richards will do just that in Peachtree Corners and its surrounding communities.”

Expanding the brand

Strategically expanding across the nation through franchising, D1 Training currently has more than 100 performance centers open with over 100 additional locations in various stages of development.

The brand is currently seeking financially qualified business builders, former athletes and entrepreneurs who share a passion for fitness and youth sports and are ready to make a positive impact on their community.

For more information, visit d1training.com/peachtreecorners or call (855) 783-7650.

D1 Training 5250 Triangle Pkwy NW, Suite 400 • Peachtree Corners, GA 30092