Every Dollar Pledged to Atlanta Jewish Film Festival Between Now and December 1st will be Matched 1:1 (up to $75K)
On October 25, 2021, the Atlanta Jewish Film Festival (AJFF) announces its first-ever matching gift opportunity, generously granted by a longtime benefactor of AJFF. Every dollar pledged to the Atlanta Jewish Film Festival annual campaign between now and the deadline of Wednesday, December 1, 2021 will be 100% matched (up to $75K). Donations will support AJFF’s longstanding vision and mission: to inspire communities to new levels of social and cultural understanding, and to entertain and engage diverse audiences with film through a Jewish lens.
“We are so appreciative of this opportunity, especially as ticket sales account for less than 20% of our total revenue. Donors have always been critical to making the AJFF experience accessible to the entire community,” said Lori Zelony, Director of Development at AJFF.
“This gift with its matching component will help ensure that the 2022 AJFF will overcome the obstacles of COVID, while serving both those who want to come back to theaters and those who prefer to enjoy the Virtual Cinema from the comfort of home. Every gift counts, and is now multiplied!”
In mid-March 2020, as the magnitude of the COVID-19 pandemic became clear, AJFF transformed its February 2021 annual film festival into a predominantly virtual event, streaming 51 films online. In addition, AJFF presented a trio of films at Mercedes-Benz Stadium, where AJFF converted The Home Depot Backyard into a drive-in theater. Now, AJFF is transitioning into a hybrid festival with both in-theater, as well as the online streaming platform hosted at www.ajff.org.
“During the height of the COVID crisis last year, our audience and larger Atlanta community stepped up their support with unprecedented generosity,” said Kenny Blank, Executive Director of AJFF. “As the film festival prepares to welcome back moviegoers in February 2022, we’re grateful for this unique philanthropic opportunity that helps ensure the gift of cinematic stories will endure during a period of continued disruption and uncertainty.”
With input from a COVID Task Forces comprised of the Board of Directors and medical advisors, AJFF’s in-theater experience in February 2022 will include stringent protocols to protect audiences. Details of those COVID safety requirements will be announced closer to the festival dates, based on conditions at that time and consistent with industry standards.
Kindly pledge a donation to support AJFF today by typing in: ajff.org/match and keep up to date on the impact of your funds by attending the festival’s year-round programming and by following AJFF’s social media via @atljewishfilm.
