Food & Drink

Bringing the Urban to the Suburbs

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Evan Hanson (photos by Isadora Pennington)

Evans Urban Market a Welcome Addition to Peachtree Corners

Clean, bright, friendly, enticing. All of these are words that describe the vibe at Evans Urban Market. Located in a storefront which once housed Ten Bistro in the Wellington Center Shopping Strip at 5005 Peachtree Parkway, Evans Urban Market is a refreshing homage to the types of markets and eateries you’re more likely to find on the streets of New York City than in a Georgia suburb.

The space has been significantly transformed since it was purchased and renovated by owner Evan Hanson. This fun and casual eatery officially opened its doors for business in March of 2022. Prior to that time, when it was in operation as Ten Bistro and owned by Hanson’s former husband, it was your typical dark and intimate bar setting.

Today, there is a central L-shaped counter with a register and display cases, all bright and clean and white. The walls and displays are similarly clean and pretty. The ceiling features strands of twinkle lights hanging in a zigzag pattern the length of the restaurant. “I feel like it’s a starry night in here,” she said.

Behind a glass partition are the day’s freshly prepared dishes. Offerings typically include salads, sandwiches and soups, plus specialty meals, such as meatloaf, biscuits, biscuit sandwiches, beef stroganoff, Asian beef with rice and even Moroccan and Belizean cuisine.

Nearby is also a dessert case full of decadent treats like donuts, cakes and cookies. Artists’ works are set up on free-standing shelves, while a selection of dry goods and prepared meals to take home and heat up can be found around the outskirts of the shop. A few small tables are located by the front window and a patio outside offers additional seating.

Evan Hanson, center, flanked by Karin Susskind on the left and Tina Knoedler.

The road to the market

Hanson, the visionary behind this concept, has always loved cooking and baking. She recalled experimenting with brownies, emblazoned with her initials, as far back as eight or nine years old. At the time, Hanson wanted to become a baker. Her mother worried that this would not be a profitable and stable career, so for many years baking was relegated to a passionate hobby in her life.

Several careers and many paths later, today Hanson owns her own restaurant where she is able to use her creativity to craft a vibrant menu of dishes plus custom desserts. “This is a career that has stuck with me,” explained Hanson, who says that owning and operating Evans Urban Market is truly her living out her dream.

Her career includes a variety of positions including sales, teaching, working at Ten Bistro and when she opened Pub Ten,  she made desserts for both restaurants. It was during her time with Pub Ten that she developed many of her staple desserts, including the renowned dish called ‘Sweet Heaven from Evan,’ often shortened to Sweet Heaven. This dish, the market’s most popular, features delectable bites of cake topped with mascarpone cream, a chocolate ganache and her mother’s recipe for chocolate pecan brittle.

Following the separation from her second husband, she became determined to find a way to channel her love for baking into a career. So, when she saw the space that was formerly Ten Bistro for sale, she decided to make her move.

“I wanted to do something with cooking and baking. I loved cooking so much but didn’t know if I could sustain doing just baking. I love cooking and wanted to support local artists. So that’s why I ended up doing the gifts too,” explained Hanson.

A family feel and home cooking

She hopes that this shop will function as a sort of one-stop-shop for locals. Whether you just need a quick bite, a prepared meal to reheat at home, desserts, corporate catering or even a gift for someone special, she hopes it fills a void for those who call the neighborhood home. “I used to say that it’s comfort food elevated, but then someone else said it was ‘home cooking that I don’t have to cook.’ I was like ‘oh, I like that.’”

It’s not just the food that is comforting, it is the very atmosphere of this cozy urban market. Clocking in at only 2,000 square feet, Hanson has to be thoughtful when deciding how many local artists she can invite to sell in her shop and who she employs to work behind the counter and in the kitchen.

Her careful selection of crew and employees is certainly a part of why the vibe at Evans Urban Market is so delightful. It’s not uncommon to see a team of only women behind the counter. In fact, the majority of her crew are women, and like Hanson, most are also mothers.

This is part of what Hanson has curated here, a group that feels like a family. They look out for one another and step in when someone needs to attend to a child outside of work. As a result, her 15 staff members are all part time. This allows them to balance their family lives with work and encourages a healthy and, according to Hanson, drama-free work environment. “This is a neighborhood space. We treat the neighbors like we are friends. That’s how people want to be treated. Here you’re not a number.”

Hanson gushed about her staff. “We all get it. We all chip in to help each other. That’s one of the things with this group; they work so hard. This is my dream team. Everybody has a special skill that helps us to succeed. I tell them: this isn’t just my place, this is for all of us.” ■

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