Insight Sourcing, a North American consulting firm focused exclusively on strategic sourcing and procurement-related services, is marking 21 years of client commitment with a brand refresh.
The firm has updated its visual identity with a new icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.
The decision to refresh the brand underscores Insight Sourcing’s dedication to the procurement and sourcing domain.
“Since day one, Insight Sourcing has remained innovative, agile and always ready to leverage market intelligence, and digital assets to meet the ambitious goals of our clients,” said Tom Beaty, CEO of Insight Sourcing.
“We never rest in our pursuit of excellence, and neither should our brand. It reflects our deep appreciation for our past as well as the dynamic nature of our future,” he added.
It’s important to note that this refresh signifies a renewed pledge to clients and their needs. It does not signify a change of ownership or operating structure.
For further details about Insight Sourcing, visit the organization’s website at www.insightsourcing.com.
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