The City of Peachtree Corners announced a partnership with Intelligent Traffic Control Ltd (ITC), an Israeli startup that provides a software solution for existing traffic infrastructure.
ITC’s smart solution aims to improve travel experiences by measuring traffic to predict and mitigate congestion before it occurs.
ITC will partner with Curiosity Lab to launch this solution for the first time in the United States. The company plans to deploy the solution in select Peachtree Corners traffic intersections for demonstrations and testing.
ITC’s software connects to existing traffic cameras and uses computer vision analysis to identify all road objects and collect data, including speed, acceleration, traffic flow, distance, pedestrian activity and more.
ITC’s software also complies with privacy regulations by hiding license plates and faces.
Using machine learning models, data is then analyzed to create a traffic model that highlights patterns of each intersection or corridor. This information is connected across a grid of intersections to create one holistic image.
ITC is also predicting traffic patterns based on historic data, enabling cities to have more control over traffic congestion.
“With our solution already deployed across Israel, in Australia and other countries worldwide, Curiosity Lab will serve as a real-world playground for us to continue to develop our solution and to officially launch in the U.S. with an official office in the Innovation Center,” said Aharon Brauner, ITC Co-Founder and CEO.
“That ecosystem is the perfect opportunity for us to demonstrate the effectiveness of our solution with consistent mixed traffic, public transit and pedestrian activity along the corridor.”
In addition to uncovering patterns, ITC’s solution can create traffic simulations across intersections and corridors where the software is deployed.
Traffic controllers and city managers will be able to visualize and simulate countless theoretical traffic scenarios for the software to solve.
ITC’s software can also manage traffic based on a city’s specific goals, whether limiting carbon emissions and improving sustainability or providing general traffic management, prioritizing pedestrians or public transit and more.
“Our software not only learns and adapts traffic signals and patterns in real-time, but also has the capability to manage traffic to prioritize certain categories of road users,” said Dvir Kenig, ITC Co-Founder and CTO.
“This allows cities to manage each intersection or corridor differently based on the type of traffic they are seeing and/or time of day,” he added.
“According to recent studies, more than 40% of traffic accidents occur in intersections, and congestion accounts for 25% of car greenhouse gas emissions – with the average driver spending three days per year stuck in traffic,” said Brandon Branham, Curiosity Lab Executive Director.
“We will be able to manage intersections in real-time and can easily download a traffic report and adapt traffic signal patterns remotely, which is a huge advantage for city managers when there are major wrecks, community events and sudden surges in traffic,” he explained.
