Cheeseburger Bobby’s in Peachtree Corners is Under New Management

New owners of Cheeseburger Bobby’s bring neighborliness along with fresh, well-prepared fare.

After being shuttered for several months, locals seem happy to see that Cheeseburger Bobby’s in Peachtree Corners has reopened under new management.

Keith and Sandra Lowe took over the franchise a few months ago and are working hard to win back customers. They are committed to quality food, consistency, cleanliness and good service.

“My background is in retail operations,” said Keith Lowe. “We had restaurants within the retail cafés that we ran.”

Although his wife is more involved in the day-to-day running of the restaurant, she admittedly doesn’t have experience running a fast-casual eatery.

“It’s something that we’ve always wanted to do. We’ve always wanted to open a business for ourselves. So, this opportunity came back in April. And then we bought it and went through the whole remodel,” Sandra Lowe said.

Bringing a Peachtree Corners staple back to life

The Cheeseburger Bobby’s franchise fits well for the Lowes because of the structure and support from the corporate office.

According to its introduction to franchisees, the business aims to work easily and efficiently for restaurant industry veterans or those just entering the profession.

One thing that stood out for the couple was the fresh, made-from-scratch food and a menu that’s not too complicated.

The fact that there are vegetarian and healthy options like salads, black bean burgers, and turkey burgers was also a plus. Additionally, customers have the option of several toppings for their sandwiches as well as seasoning for fries and an extensive fixings bar.

They knew little about the previous owners or what caused them to give up the franchise, but they vowed to become a fixture in the community and build loyalty with the basics.

An inviting place for the entire community
“Cleanliness is tops for us,” said Sandra Lowe. “That’s number one. … We have a great environment, great customer service and consistent food. We talked about how those three things will win back customers.”

On a recent weekday lunch rush, a mix of office workers, holiday shoppers and construction workers came through.

As Sandra Lowe passed out samples of the signature frozen custard, the chilly late fall weather had no effect on orders for milkshakes and other confections.

The custard recipe is reminiscent of the old-fashioned, hand-churned type many grandmas used to make. Some say it has a richer, creamier texture and a smoother consistency than typical ice cream.

A recipe for success

As a homemaker and the queen of her castle, Sandra Lowe didn’t hesitate at the chance to get back into the work world. Her 15-year-old twins are old enough to be more self-sufficient, so she and her husband decided it was time to try something new.

“It works out perfectly,” she said. “I come to work in the mornings, stay until 3 p.m., and then I’m back with my kids in the evening.”

“Because my background was operations in food, sanitation and all those things, this was an easy decision,” said Keith Lowe.

Additionally, they surrounded themselves with knowledgeable, professional staff.

“We hit a home run with Kenneth, our general manager,” he said. “He has over a decade of experience running restaurants. And Archie, our shift manager, has been at this restaurant for the entire 12 years that has been open.”

A mix of experience with new energy

“We think we have a very welcoming environment,” said Sandra Lowe. “Great customer service, consistent, fresh food served with a smile and a clean environment are our focus.”

Another significant factor is the focus on community.

Although the restaurant hasn’t been open for long, the Lowes have joined the Southwest Gwinnett Chamber and have reached out to Norcross High and Wesleyan schools for partnerships.

“Being engaged with the committee is important to us,” they said almost in unison.

Making Cheeseburger Bobby’s a true family business is also essential.

“The [kids] come to work here every weekend,” said Sandra Lowe.

“We’ve seen that the kids are more social. It gets them away from the phone. It gets him interacting,” said Keith Lowe.

“We’ve talked to them about the importance of eye contact and helping the customer have a great experience. We’ve even seen them really grow in such a short time.”

Cheeseburger Bobby’s
Located in the Peachtree Square Shopping Center
6050 Peachtree Pkwy #140
cheeseburgerbobbys.com
770-696-1337