Building Community Through a Love of Cars

If you drive a ‘Little Deuce Coup,’ a ‘Little Red Corvette’ or nothing at all, the Ride Lounge in Peachtree Corners may be the club for you.

If you’re someone who’s so fascinated with automobiles that casual conversations often turn into treatises about torque, transmission overdrive, throttle linkage and tread squirm, the Ride Lounge, set to open this year in Peachtree Corners, might be your utopia.

Founders Dave Codrea and Josh Friedensohn have envisioned the spot as a unique car storage facility and social club designed for car enthusiasts and their families.

Once complete, the 18,000-square-foot building will have indoor storage for about 65 cars as well as lounge areas, a conference room/presentation area for members to do group events, a car detailing area and a bar.

“There will be plenty of room for social events and stuff,” said Codrea.

Pre-opening fundraiser

Even though the establishment’s interior wasn’t completed at the time, the guys kicked off the first weekend in February with the first charity fundraiser of many to come. Pedal Fest took place on Saturday, February 1, with proceeds going to the Gwinnett County Public Schools Foundation.

Teams of three competed in pedal-powered drift trike races around a track set up in the parking lot.

“This is the kind of family-friendly stuff we like to do,” said Codrea. “We’ll probably have about one event a week — mostly related to different car events.”

The concept behind the Ride Lounge is more than just your old man’s garage. According to design firm Archie Bolden, the club will have “strategically integrated focal lighting throughout to enhance specific areas and create captivating visual focal points that invite visitors to explore highlighted zones or admire showcased feature cars.”

The look is described as masculine luxe with industrial accents.

Just a couple of gearheads

Codrea and Friedensohn don’t have anything to do with autos in their day jobs. They are partners in Greenleaf, a real estate company that buys, rehabilitates and manages long-term low-income residential properties and small business commercial properties to provide advancement opportunities for its residents, tenants, investors and communities. 

“I started getting into cars when I was about 13 or 14 years old and as a little boy growing up with Hot Wheels,” Codrea said. “I got my first car, and I always enjoyed working on it. I took the whole engine apart and put in a turbo system. I’ve always loved cars.”

And he’s come across other “gearheads” who like to talk about cars, hang out around cars and work on cars as well.

So why a car club?

“You can do whatever you want to do with cars and it doesn’t matter what kind of car you have as long as it’s something you’re passionate about and like talking about it with other car people,” he said. “It’s a really good way to bring people together.”

Why here?

“That’s easy. I live in Peachtree Corners and I like it,” he said.

Building community

Codrea added that there’s so much diversity and growth that it’s kind of a no-brainer that there are many people who’d gravitate to the concept.

“Atlanta is a big city, but that also means there’s all sorts of interest in a lot of little segments,” he said. “You know what’s out there in cars and there’s definitely interest. As the area grows, we’re trying to bring people that like cars and their kids and families together.”

The storage spaces will allow owners to keep their prize possessions out of the elements or out the home garage in an environmentally-controlled area. But owning a car is not a  requirement for membership in the club. There’s a level for just communing with like-minded individuals.

With so many “reality” shows based on restoration and enhancement, there’s no doubt that the interest is there. There’s a big screen ready for 24 hours of Le Mans, F1 races and anything else with a motor.

It looks like those with a passion for automotive performance have found their tribe.

To learn more about Ride Lounge or for early member access, visit ride-lounge.com.