Business
Capitalist Sage: How to Set-up a Cyber Safe Home Teleworking Office [Podcast]
Published
5 years agoon
As we all get accustomed to online meetings and live-streamed classes, how do we find the same kind of IT solutions as we were used to in our business life? David Huseonica, the CEO of Rojoli Services is here with all of the answers we need to fix our home office workflow. Join Karl Barham and Rico Figliolni, and David in this episode of the Capitalist Sage as they discuss the IT solutions that will help you today.
Timestamp:
[00:00:30] – Intro
[00:03:37] – About David
[00:07:18] – Multi-factor Authorization and Security
[00:12:19] – Setting up Your Home Office
[00:21:18] – Remote Meeting Solutions
[00:28:53] – More Tools
[00:31:52] – Sharing Bandwidth
[00:38:59] – Get in touch with David
[00:40:45] – Closing
“I think there’s some silver lining to this dark cloud, is that some of the processes that we’re
David Huseonica
having to use today will have real benefits long term.”
Podcast Transcript
Karl: [00:00:30] Hello. Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you with improving your business. I’m Karl Barham with Transworld Business Advisors, and my co host is Rico Figliolini with the Mighty Rockets, Digital Entertainment and the publisher of the Peachtree Corners Magazine. Rico, how are you doing today?
Rico: [00:00:52] Good Karl. Hope you’re well. Hope everyone’s staying socially safe.
Karl: [00:00:57] We are, we are, we are adapting to the new world order and doing the best we can, help get through this. Why don’t you talk today a little bit about our sponsors?
Rico: [00:01:08] Sure. So I want to introduce one of our sponsors. A key sponsor actually is Hargray Fiber. They’ve been a big player here in Peachtree Corners and actually in the Southeast. So they’ve been in a lot of different cities like Lawrenceville and in and through the South of Georgia as well, they provide fiber optics to the business community as well as the consumer part. But the business community is really where they’re at. And as you can imagine now with everyone teleworking, this is a really big deal, which goes back to our guests today as well. But I want everyone to be aware that, you know visit HargrayFiber.com find out about what they can do, what services they can provide you, fiber optic services, and also about their rep promotion they’re running right now, which is free business incident for the next 90 days. So visit HargrayFiber.com/business and you’ll be able to see that and maybe take advantage of that.
Karl: [00:02:08] Who would have thought that the investments we’ve made over the last 30-40 years on fiber optics and internet capability is going to become so relevant and say, and as we’re making this grand shift into a different remote, technology-driven workforce in a way that we haven’t seen done almost ever. I’m really glad to have today’s guest, David Huseonica Is the CEO of Rojoli Services, a Peachtree Corners based IT and cloud service partner and providing collaboration as well as cloud hosting, helping businesses with business continuity and office management services for both small and medium size business. How are you doing today, David?
David: [00:02:53] I’m doing wonderful, Karl. How are you?
Karl: [00:02:55] Great. Great. Well, today we (want to talk about) having a role in what’s going on today in massive droves. People are moving to working at home as we are following the CDC guidelines and the government guidelines for social distancing. But I gotta imagine doing that, is bringing up challenges that small businesses and employees may not have thought of when they were thinking that they have to do a lot of their jobs from home. But I just wanted to spend some time exploring that with you today.
David: [00:03:34] That sounds great.
Karl: [00:03:37] Why don’t you start off with, just tell me a little bit about yourself, and how do you get into this business?
David: [00:03:45] Well, my background has been in IT and software and technology for 30 years and really kind of where we landed in this business today is, you know, years ago when cloud first started emerging. We really felt like it was a game changer and it was going to redefine the way that technology is used and deployed in businesses. And so we were early adopters of trying to learn, you know, how to leverage the technology, how to leverage it for business purposes. And, you know, it turned out to be a great bet because here we are today where, you know, it’s almost impossible to think about, you know, running a company, and doing the things that we do without leveraging cloud technology.
Karl: [00:04:33] Yeah. I mean, from the, you know, starting off with basic office services. I’m seeing more business implementing the internet of things, IOT strategy. So being able to manage data, flow, security, all these things has become a really important business consideration for a lot of folks. So, maybe you could tell me a little bit of, you know, since this has been happening, what are some, some of the things you’re seeing your clients, small businesses having to grapple with? And what are some of the things they’re doing that are you know, helping them manage this situation?
David: [00:05:13] Sure, sure. And if you don’t mind, I’d just like to, before I get into that. I just like to start off by, you know, offering my thanks and prayers to our nation’s frontline workers, who are essential in helping us push through this incredible situation. You know, all of us have family and friends who, because of our needs, must continue to serve the community, and many times putting themselves in harm’s way. And also like to have or ask everybody to pray for our nation’s leaders who are having to make decisions. You know, nobody was really prepared for, you know, the unique situation that companies are finding themselves in, you know, of having to make that transition from a working office to 100% remote work force in some cases has raised some pretty challenging concerns and, around technology and how you use it. And I think, you know, if I had to start anywhere, I think I would probably start in the, in the realm of a security. You know, how do you as a company, ensure that your, the data and the identities and the information that you’re needing to now access remotely, you know, is done in a secure fashion. And that, we’re not, you know, compromising, you know, information. And, so you know, what we’re seeing in our customers, first of all, one of our first recommendations is to enable things like multifactor authentication. Many of us have seen that in action with commercial applications that you use, where you go to log into a site and it sends you a text message or, you know, some other form of multifactor. And, and that really is probably one of the low hanging number one recommendations we can make for people is to, if their, if their solutions that they use for business, you know, have multifactor capability, enable that, make sure that that is on.
Karl: [00:07:18] Can I ask a question on that? I know on a lot of smartphones and different, they’re most companies starting to accent. Why is that so important? What is that doing versus what people conventionally do without two factor authorization?
David: [00:07:36] Yeah. Well the primary thing is that, you know, it’s beyond just a user ID and password to where it’s a private device that, you know, the good news is so far that’s been a protected type of set up to where, you know, people are not able to intercept those feeds. So it’s a, it’s another way of authenticating who you are, that your identity is truly who you say you are. And, and so if, you know, if multifactors are enabled it’s going to communicate with that individual through an alternative means. And, and again, it just reduces the risk that anybody could access your information, your systems without, having the proper authority to do so.
Karl: [00:08:23] Got it. Okay, thanks.
Rico: [00:08:24] Let me, let me ask you another question as well. I’ve been dealing with a couple of different companies that have all sorts of things going on right now. We’ve had to reset passwords on emails, sometimes just on the wrong things. All of a sudden they are getting a SharePoint email that’s not really from SharePoint. They think it’s an ad contract, let’s say when a contract, because their salespeople bless you at, you know, they want to get that sale. It’s that type of environment. Everyone’s started just clicking on things and she’s like, stop, stop doing that. How do you deal with that? What are you seeing out in the community when it comes to sales or operations of that sort remotely?
David: [00:09:08] Yeah. That’s, you know, the bad apples out there are seizing this opportunity. You know, even in good times, they’re at you all the time with these phishing emails, phishing a task, trying to get you to click on something, you know, and, and it’s, unfortunately, it’s even heightened in times like this. And so, you know, the recommendations that we have to avoid that. First of all, you know, if you weren’t expecting that, that communication, then you know, you need to double or triple verify that it’s correct. And, and, you know, the good old fashioned techniques of, you know, picking up the phone and calling somebody to verify, Hey Rico, did you just send this to me? You know, is really a great way of circumventing, you know, acting on something that is a scam. you know, we get these emails all the time about, you know, click on here to download a document or change your password. I would say don’t ever click on the links that are in the email, go to the website. So for instance, if a, if a service says that your password has expired, right? Rather than, you know, resetting it from the email, go to that services website and log in that way and see if it needs to be reset that way.
Rico: [00:10:34] Yeah. Well that would make sense to me. Cause if they’re going to send you an email and you probably have notification on the site itself. Get caught the wrong way. What about communications via like a VPN versus I’m doing it on, you know? So, some people think it’s too slow working on VPN. They just take things onto their own desktop or their own laptop, and then they bring it back up into someone’s server. What do you think about the workflow when it comes to that?
David: [00:11:04] You know, having, having remote access to files is vitally important for all of us in this mode. So, you know, having a secure way of getting to those files, and there’s multiple
technology strategies that you can deploy. To have that access, you know, VPN access into a file server on the, on the network. You know, it’s one method, you know, and at the speed at which this whole condition fell upon us. You know, not every employee was set up for VPN access from home. And, and so that has become, you know, a gap that many companies have been trying to fill in. But the fundamental guidance on that is, is that if you can avoid downloading, modifying, and uploading. Yeah, it’s better that way. If you have direct access to the files, either through a VPN or if you’re logging in through an office 365 SharePoint, one drive, which has two factor enabled, right. So that you’re having to do multi-factor, you know, in order to be able to get in and access those files. you know, that is absolutely the preferred way of doing it versus the uploading and downloading.
Rico: [00:12:19] You’ve had a company that, one of the companies that I think local here in Peachtree Corners that you helped set up. They’re, they work remotely. Is there special challenges to that setting? People’s home office infrastructure, maybe operating along those lines?
David: [00:12:35] Well, there are challenges and you know, again, speed at this came on us. Not everybody was set up the same way. So, you know, as far as home offices, first of all, our recommendation is if, you know, if you can avoid using your home computer to access corporate data you should do that. And the reason being is that if it’s a corporate device that you’re using, chances are it’s been set up a certain way there. You know, you know, many IT organizations are pretty diligent in making sure that, you know, the, the most up to date versions of all the operating systems are in play. That the most up to date versions of antivirus are loaded and active. And those are all things that, you know, traditionally will take place in, ahead of time. And, and so using, a corporate device is, is certainly typically more secure. If you don’t have that ability, then you know, you need to, you need to consider doing those same things for your home device. Meaning, you know, we all, we’re all guilty of it. We delay that Windows update or that, opposite day or you know, that antivirus update. I suggest you, you don’t do that and go ahead and make sure everything is current. Make sure you know, you have the latest and greatest, for that. And, and so that will certainly go a long way in helping protecting the underlying, you know, condition of the machine.
Karl: [00:14:04] When you, I know a lot of people they become complacent when it comes to those types of things because the corporate IT department automates so much of it. Now, as you get more disconnected, and let’s say someone worked for a smaller company where they don’t have a corporate ID, what can they do to help themselves secure their devices?
David: [00:14:27] Well. Yeah, so it’s a couple of things that we’ve already mentioned is, you know, ensuring that multifactor is enabled whatever you’re doing. Making sure that the office, you know, the, the windows or Mac or whatever OLS is, is updated and is current at the current levels and all the patches are applied. Making sure that your, the network, the wireless that you’re accessing is a secure wireless network, that requires, you know, secure authorization to get to it.
Karl: [00:15:02] Can, I can act on that point? For example, that’s one of the areas where most people on their home network get it installed and I don’t know that they checked it or they’re, what can they look for to know that they’re home? What would you look for to check if the home network was secure?
David: [00:15:19] Yeah. So the signal that you’ll receive will indicate whether or not it’s, so things like a hap or WEP or you know, enabled, which means that you have security turned on for that connection. And, and, and making sure that you’ve got a strong password. If you’re going to get onto the wireless, you know, don’t let it be your phone number. Don’t let it be, you know, other things that are easily, you know, determined by people outside of your, your, your home office. You know, so your neighbors or you know, literally somebody parked on the street in front of your home could potentially jump on your wifi network and get access to, you know, any other device that happens to be on that, including the, you know, the one that you’re on. So, you know, and you know, each of the wireless systems have slightly different things as far as how you configure it, but, just making sure that it’s secure, a password protection, connection that you’re, you’re accessing.
Karl: [00:16:20] I’ve got a follow up question along that line. As many especially smaller business freelancers, they use a lot of cloud sharing devices. You’ve got Google drive, Dropbox, all these different brands. Are those, are those okay for folks to use? For, for sharing documents and I know that different layers of security or what are some things they should be particularly cautious about when using those?
David: [00:16:51] Well, you know, again, secure, file share and access to files remotely is vitally important. And there’s a number of different brands out there. There’s some of the ones that you mentioned, you know, are, are very good solutions. We’re a very strong proponent of Microsoft teams and SharePoint and on One Drive, just because, we’re, you know, it’s, it’s, it’s the, the security around that has evolved to be where it is enterprise grade security that they have surrounding those. Not that, you know, those other solutions don’t have some levels of security, but, what I would suggest is that, you know, has come up with a standard for the organization. I would, I would say, you know, you’re much better off as an organization in the mode that we’re in today of saying, Hey for our remote files, access or sharing. If you don’t have other solutions, we’re gonna, we’re going to standardize on X and where we want everybody to use X. Because whenever you have two, three, four different applications that are being used by, employees, first of all, you know, ensuring the consistency of the security around those is very difficult. And, and also, ensuring that, you know, corporate data is not being shared, to people outside of the business in a fashion that’s going to violate, you know, corporate standards or compliance standards. So by settling on a single platform, you know that that will help you ensure that there are some levels of control because then you can begin to build in things like, role-based permissions. So if you and I, you know, we might have access to the same SharePoint site for instance, but we were able to control the files that you can access versus what I can access based on our role in the company. And that certainly goes a long way in helping making sure
that, you know, people are themselves viewing or sharing. It’s outside people’s information that should not be shared.
Karl: [00:19:05] Well, if I could shift a little bit and just start on understanding more. If you were to help someone, and I know many friends have set up home offices, when you start thinking about hardware and infrastructure and doing that and some of the things that you’ve seen people utilize effectively, are there things that you’d recommend for someone to make sure they put in place?
David: [00:19:30] So, you know, hardware, you know, there’s a lot of great brands, hardware. I would certainly stick with some of the, some of the better known brands from a hardware standpoint. You know, you know, from a configuration standpoint, if you’re able to, you know, for instance, my machine here, I’m home office, but you know, I’m not on my wifi. I’m directly connected into my router, via cable. So you even, you know, you do have the ability to, to do things linked up, you know, via cable versus always wifi. And so that, that would be something to consider. And a lot of times it has to do with, you know, where is the router coming into your home office located in comparison to where your computer is.
Karl: [00:20:18] Can I ask a question along that? So you just described something, I remember when Wifi wasn’t as prevailing as it is today, and people would have direct cable into their server. Is that a more secure method? If you are really concerned, you’re a financial professional or health care and you have some really high level, could hardware to allow you to direct line into your server be a worthwhile consideration?
David: [00:20:51] Absolutely. Absolutely. It just takes one more, one more layer out of the equation of how the, you know, what data it is flowing through. And, and so if you’re not having, everything is not going through your home office wifi, which again, can be potentially hacked. You know, if people have the credentials are sitting outside or other things, you know, it just removes another layer from the equation.
Rico: [00:21:18] Okay. When you were dealing with clients also that have to do like real time collaboration. You know, dealing with, you know, people out there on zoom. I mean, that’s not the only product you can use, obviously, where using something else that meant. For that topic, collaboration to submit more for broadcast, but how are you dealing with that? I mean, are you finding it easier for people to deal with it? Are you finding it becoming something that may become the norm after this?
David: [00:21:48] I think, I think there’s some silver lining to this dark cloud, is that some of the processes that we’re having to use today will have real benefits long term. You know, you had mentioned one of our clients that we’ve helped enable, from, a remote workforce standpoint. This is a, you know, a software development company that was high on collaboration. I mean, literally they were doing huddle meetings, you know, all day long, looking at code together, you know, having meetings, onsite and remote personnel. And so, that’s a, that’s a scenario where
we were able to deploy with them a product. And this is again, the Microsoft solution, Microsoft teams, which includes all the tools under one platform that allows them to do that so they can do, you know, chats, real time, chats back and forth. And you can do voice calls between each other. You can do video conferencing like we’re doing here. It has file sharing, a secure file sharing, so you can store your files and have access to it. And you can, you know, do, do all the things that a highly collaborative environment really needs, and you get it all underneath one brand or one label. And you know, I’m not saying that’s the only one out there. I’m just saying that is one that we have deployed, not only for those folks, but at a time and time again. We have, I think across the board, we’ve got about 175 companies that we work with customers, and I’d say a 75% of them, 80% of them have deployed a solution like that. And the good news is many of them there were already, you know, somewhere down that road before this, this hit, which gave them really a leg up and being able to. be able to respond to this as quickly as possible.
Karl: [00:23:39] So I have an interesting insight in that. I worked for a lot of years in large corporations and so Microsoft teams and some of these tools are available when I talk to small business owners, a lot less of them are familiar. So you’ve used a couple of terms. Can you describe for instance, what would be in the tool belt. Well, someone new collaboration that might be there. So like the example, what exactly is Microsoft teams and what does that do? And are there one or two other tools like that you think people may want to get familiar with?
David: [00:24:15] Yeah, so what Microsoft teams is, is really Microsoft’s collaboration. It’s a platform that is comprised of multiple pieces, multiple solutions. So, you know, it allows you and I right now, even though we’re looking at each other through the video, we could be chatting with each other offline. So I, I, you know, and that’s great for, if I just need an answer from Rico, I don’t want to necessarily have to call them or wait for an email response. I can, I can see that Rico’s online. I can ask a question and get an answer right away. So that real time chat capability is…
Karl: [00:24:52] Is that kind of like texting for somebody for an ed that would be used for an immediate response? You throw out a question and anyone on that chat can respond back quickly.
David: [00:25:02] Exactly. So you could do one on one, you could have groups. And so a way of, you know, again, collaborating, getting real time, you know, answers very quickly. Versus having to, you know, in, in an email mode you send it, but you don’t know that the person’s there or not. And this, this gives you that presence capability.
Rico: [00:25:22] You know, I want to ask you something because I’ve worked here in my teleworking out of my own office. My dining room was right there. My son, my high school kid is on a dining room table with his laptop doing his work. And I feel like we’re all in a fraternity house doing work. But when I passed by his laptop sometimes, and I talked to him about what he’s doing, I see this younger generation, I don’t only see doing the digital learning in their portal
environment, but he also has discord open, which is one of these chat type places with your friends, it’s mainly used for gaming and other things. Do you find any intergenerational, generational issues with people getting online and being able to do the work? Do you see any challenges there from your point of view?
David: [00:26:12] Well, you know, the younger generation, you know, the millennials and around the millennial, I mean, they certainly are more adept to these types of tools. And maybe some of us older folks are, I put myself in the older folks category. So yeah. Isn’t really something they grew up with. It’s something, you know, my, my, my parents now are finally texting. But it’s, you know, here we are in year 2020, and, you know, it’s just taken a long time for him to get to that point. So, you know, the younger generation grew up in a fashion where they’re. they, they’ve had these immediate communication protocols that they’ve been able to leverage, whether it be texting or, or chatting. And, you know, you know, a lot of this didn’t come out of the gaming environment to where they, they did this way before businesses, you know, really adopted these, these solutions.
Rico: [00:27:08] And I see creeping into business sometimes too, cause some younger employees don’t want to be on video camera. They’d rather just be, you know, do the audio, you know. But of course the upper management wants to see everyone on video cause it’s one way of keeping in touch and one on one and all that.
David: [00:27:27] Yeah. And I think there’s some, there’s definitely some value in, in doing that. I mean, like for instance, in our company we have a daily all hands meeting and a, and you know, when this all all came about, you know, we were, we would all be in a conference room together looking at each other. And then all of a sudden, you know, this cloud came over us. And, and now, you know, we began those where we were just, you know, voice only. But we began to turn on our videos too, as a way of, you know, particularly in the mode that we’re in, giving people that extra you know, social capability of, you know, I can show you something in my office if I need to or pick up, you know, so, you know, I think, I think that’s good. And the good news is these platforms like, you know, Microsoft teams and there’s others, you know, they, they allow you that, that, that extended level of collaboration that could go from chat to voice, to video to, you know, you and I can be, sharing a document right now, and both of us working on that exact same document at the exact same time, versus me having to, you know, do my work and then say, okay, Rico, take it over here. It’s yours now. And then you have to do your work. And then we have to figure out who did what. So these platforms have really accelerated that whole collaboration and it gives you an option as to what’s the best way to do it for that need and that team.
Karl: [00:28:53] We’ve got a couple of others. You mentioned in the SKUs chat as a tool. You talked about file sharing, and in that example with Rico where you could do live updates or two more, more than one person can do that, what’s the tool that facilitates that kind of file sharing?
David: [00:29:10] Yeah, so, that kind of file sharing is baked into a SharePoint in one drive, as an example. And a what, what people, the term for that is co-authoring. And, and so when you look at, you know, being remote. Trying to work with multiple people at the same time. You know that that’s a, that’s a feature that, you know, whatever platform you go to, you should probably consider, does it have that co-authoring capability? So you know, what that does is it, it basically gets you out of this a serial mode where, you know, I’ve got to do my work and then, then you can do your work, and then Alice can do her work. And, and so, you know, this allows all three of us to be in the exact same document. So we can have a word document, excel sheet open at the same time, and I could see where you’re working and as you, as you’re typing and you’re making updates, those would show up on mine. And I’m working in a different area of the document or the different part of the Excel sheet. So, you know, it just, greatly enhances that whole collaboration experience.
Karl: [00:30:17] So, I’ve got this video collaboration. I’ve seen more Skype, zoom, go to meetings, all of these platforms, people using some, well, some not so well. Tell me a little bit about platforms for that and, and some things that people can do to be, do you use those effectively? What’s the use case for that?
David: [00:30:45] Well, first of all, you know, there’s lots of good, good ones that are out there. The ones that you mentioned. You know, you know, have, have strong followings. You know, again, Microsoft teams has that built into it. So that’s the one that we standardize on it. But the most important thing I believe is that, you know, people have to get comfortable with using the tool. You know, there’s, you know, there might’ve been 10% since the company prior to a month ago that ever started and managed a video meeting, you know, web comms, meeting, screen share chat, voice video. Maybe 10% now that that 10% has gone to maybe 75% of your company needs to know how to do that and, and so that, that other percentage needs to be trained or maybe people need to be retrained and, and actually how to use it effectively and so that they are you know, able to conduct the meetings and collaborate the way that you want to.
Karl: [00:31:52] So does a currently the secondary on that follow on. So in the video I’ve noticed people struggling with video that’s doing a lot of demand on bandwidth versus what they might’ve done before. Are there tips and things that people can do to be able to conduct more of these media? Imagine four people in a household. Well doing a video meeting today because the husband, the wife, and both kids are all on some form of video. What can I do or what are some of the tips you might have for someone to be able to manage that? Or should they all be on it? Should they, so they change different resolutions? Any thoughts?
David: [00:32:34] You know, a lot of it has to do with the bandwidth, you know, starting from the street, coming into the house. So if you, depending on the carrier that you have, you might have certain bandwidth that they’re, that you’ve signed up for, you know, whether it be, you know, Hargray or whether it be Comcast or somebody like that. So, you know, that will certainly impact how many of those types of things you’re able to do concurrently. Then you have, you know, capability within the four walls, such as, you know, your wifi and, and the type of, you know,
bandwidth that has and capability. You know, you need to also, people need to have diligence. And matter of fact, you know, before this call, my daughter’s upstairs doing her homework, which has a lot of video. And so I just asked her, I said, Hey, I’m going to be on an important meeting here. Can you just hold off streaming for a little bit in the event that it does collide? But you know, the reality is you’re probably not going to know if four people can do it at once until you try it once or twice. And, and you may want to try that in a, in a mode to where it’s not going to disrupt you know, the other people and which is one of the advices we give people is that, Hey, if you’re going to start using things like web conferencing and video conferencing, and all that is, is try it out ahead of time. You know, get on it. Get somebody, you know, comfortable, a friend, family member, you know, with you. Make sure that the quality is there because you might have to make some adjustments either for your own home office technology or you may need to call your provider and say, Hey, I need to go from a hundred Mg to a gang type of bandwidth.
Rico: [00:34:21] You know, it’s interesting cause the, your zoom for example, is throttling a little bit on how they are streaming the video too. So they, depending on your membership with them or your package with them, you might be only doing it at 760 or something like that versus something higher. I don’t know about you all, but like for example, in my house we have, I typically have a 250 package. It’s like whatever the fastest packages we have, and I have four or five people online all the time doing stuff. And yes, I have 2,500 people through Comcast Xfinity went out. And we were out for an hour and a half. So everyone comes down to see me, to say I’m the IT guy. It’s out 2,500 people in Peachtree corners. That’s a spot somewhere. Shows it on the map, but everyone has the, you know, the data plan we have on our tablets and cell phones. Yeah, hot spot. That’s what we did for that hour and a half, we hot spotted this stuff. Granted, some of it could be low bandwidth, but there’s ways around some of that, I think.
David: [00:35:28] Yeah, that’s a great point. Rico, and you know, having an alternative, you know, it’s certainly something I always want to, you know, keep in back of your mind is that, you know, what, if this does break down, what am I going to do next? It was just like, like in the old days, whenever you’re doing a, you know, many people on this call or I don’t remember, but she had the, the projector where she put the transparency on, you know, in the meetings and, you know, and, and so, okay. What if the, what if the bulb on that projector went out during your meeting, you know, how are you going to continue, you know? Well, you know, that’s where you say, well, I also brought a hard copy that we can all pass around and, and go off of, you know, so they’re, they’re, you know, thinking through it a little bit. Certainly it helps to make sure that we’re doing.
Karl: [00:36:14] There’s one thing along that line, just the difference between how much data video uses versus audio. A lot of times, if everyone is streaming Netflix, running meetings, video meetings. There might be times where the right application is just an audio.
David: [00:36:33] Yeah.
Karl: [00:36:34] But you can almost, you can be full into videoing everything and you’re throttling bandwidth when, you know, for a period of time, you might say, look, maybe you go on audio only and you stop streaming the video. And then, you know, if you have a bandwidth problem, you can toggle some of that stuff.
David: [00:36:51] Yeah, that’s right. And you know, some of these tools do have the ability to where you can, you can choose to accept video as well as broadcast video. So, you can either or those. So, you know, being mindful that, you know, video is going to eat more bandwidth. There’s just no two ways about it.
Karl: [00:37:11] You also mentioned different plans. So I’m not familiar with all of them in particular. But, you know, the, the giga and the, how much bandwidth in this, in this next 60 day period with all the homeschooling and other things that are going on. What types of bandwidth do you think people would be safe with if they had, just so they have an idea they’re way below and they may need to be investigating. They’re talking with the providers.
David: [00:37:42] Yeah. You know, each case is going to be different, but I would say, as much as you can get is an easy answer, you know, but, you know, we, what we did personally in our house is we were, I think at about a 200 Mg type of plan with, with our provider. And knowing that we’re all going to be here and also did some other things with, with moving over to a streaming TV. You know, we just said we’re going to go up to get bandwidth and, you know, in the, and the increase in costs. While, you know, money is certainly important. You know, it was surprisingly inexpensive to make the jump. And, and so, you know, thinking about, you know, what is the alternative. You know, spending an extra, you know, 20 bucks a month for this. Is it the fact that my productivity and I can’t do the meetings, I can’t do all the work? You know, it seems like a pretty good trade off. And again, I’m not, not minimizing that. And, you know, money’s important, but, but so is productivity these days, so sometimes you have to sacrifice a little bit for higher productivity.
Karl: [00:38:59] I know that there’s a lot more we can talk about and, and just wanted to ask if people you know, had questions and wanted to reach out to you and, and your company, how would people get in contact with you?
David: [00:39:13] Yeah. So, again, we’re, we’re located right here in, Peachtree Corners in, Technology Park. And specifically, if you’ve heard of Curiosity Labs, we’re one of the tenants in that building, we have, you know, obviously a website, www.Rojoli.com. And, you know, our phone number and everything is listed on there, or you can just contact us at sales@rojoli.com. And I’ll, I’ll just, also make mention, you know, with the times that we have today, you know, in the situation going on, we have come up with some, what we, what we’re calling them is COVID-19 ITU relief packages, which are you know, services that organizations are faced with right now. That, you know, they, they need to adopt and they need to do it as cost effectively as possible. So we’re offering a number of different free services, such as migrations to office 365 for people who need to take advantage of that platform and teams and, and, disaster recovery
solutions and, and some other things. So, those are, we’re trying to do our part as a part of this to help, particularly SMBs, which are small, medium size businesses where we live, you know, get the technology that they need in order to continue running their business and also protect their data. You know, during these trying times.
Karl: [00:40:45] Well. I really want to thank you so much for spending some time with us because, I know people are talking about relief packages and people are talking about testing and social distancing, but this, this behavior shift that’s happening across industry where people are now, we’re working more remotely. We’ll start to unveil opportunities for people to do things, over computers and networks and just starting to think about it and make sure you harden yourself, is really important, but the tools that you outlined. Chat features, file share features, video software, et cetera, or new tools that we all can start using to maintain productivity at home. And in a lot of cases, this is now how our kids are learning for a few more months. So becoming familiar and comfortable with that is going to be really important as we navigate, beat ourselves to this, pandemic. So, we would like to thank David, for joining us today and talking about this and we definitely recommend people take advantage of some of the offers his company is doing. The Rojoli service is right here in Peachtree Corners. We’re trying to help each other. Businesses are stepping up to provide the tools for people to be successful through this. And I want to thank you and what your whole team is doing to help with.
David: [00:42:20] Well, thank you for having me on today and I’m looking forward to the other side of all this for everybody. Thank you.
Karl: [00:42:28] Amen to that. Well, we wanna thank the community for doing everything they were doing. Rico, I’d say social distance saying is being taken seriously here in our local communities. If you, if you go about, you see people taking it seriously and everyone that’s doing that is helping to make this go quicker and save lives. So we appreciate that. And the sooner we can get this under control and get back, to, to our normal activities, play and work, the better. Also wanted to, just mention we’re going to continue to do our podcast. We have guests that are coming in, and hopefully this format is working, but you could hear us on streaming on your local streaming service, the Capitalist Sage podcast, as well as we do post this live on Facebook. And what’s the, where would they find us online Rico?
Rico: [00:43:28] Sure. So go to LivinginPeachtreeCorners.com. you can also find the podcasts if you go to Apple podcasts, iHeartRadio, Spotify, SoundCloud, any of those platforms has Google or just search for Capitalist Sage. And you’ll see the podcast there. Even if you Google Capitalist Sage podcast, you’ll see it online. It’s on YouTube. So this video will be on YouTube as well. So any of those places you can find.
Karl: [00:43:54] Awesome. Well, I’m Karl Barham with Transworld Business Advisors of Atlanta Peachtree. Our business advisors are available to help people navigate through this.
We help people with buying and selling businesses, advising them how to increase value, and in this time, just making sure they’re able to survive through this, if not thrive in the future. And Rico, I know we have some stuff coming out.
Rico: [00:44:19] Sure. In fact, I should say that in the next four or five minutes, I have another podcast. We’re doing Peachtree Corners Life, and I’ll have the head of school for Wesleyan with me. We’re going to be doing talks about distance learning and going through that. So it will be sharing this podcast space shortly with that. So, but this hit the mailboxes or will hit the mailboxes. Today, tomorrow, tomorrow, Peachtree Corners magazine. You’ll find 21 different restaurants you can do your orders from for go-to or curbside pickup. Stories on digital learning, local schools, stories on faith, how the churches are reaching out to the communities online through zoom and other, other, avenues and a whole bunch of things like that as well. If you need any, any services when it comes to content marketing or podcast production or anything along those lines. Mighty Rockets is my company and we are more than happy, more than welcome to contact me. Rico@mightyrockets.com
Karl: [00:45:22] Thank you again for everyone for tuning in. Have a great day.
Rico: [00:45:25] Thank you everyone.
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Local small business owner has found a way to keep mosquitos at bay with natural remedies
Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.
“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”
But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.
“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.
“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”
Not to mention pollinators like bees and butterflies.
“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.
As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.
With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.
Road to pest control
Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.
“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.
“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”
That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.
With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.
The dangers of mosquitos
“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”
Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.
While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.
Reaching out to the community
Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.
“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”
Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.
“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.
But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.
“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.
She was also concerned about the toxicity of the chemicals being used.
“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.
Local solution gets a local investor
The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.
“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”
She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.
“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”
Within a year, the couple became active investors.
“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.
Caring about the work
Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.
“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.
“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”
Growing the business
Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.
“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”
But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.
“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”
Next steps
With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.
Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.
The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.
This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.
Photos courtesy of Geo Mosquito.
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Business
From the Mayor’s Desk: Looking Back at Business in 2024
Published
3 weeks agoon
December 28, 2024As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
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Business
Luxury Firewood Company Founder Shares Story of Entrepreneurial Pursuits
Published
4 weeks agoon
December 27, 2024Leroy Hite, founder of Cutting Edge Firewood — a luxury brand specializing in wood for fireplaces, grills, pizza ovens and firepits — shared his journey from starting a company to gaining national recognition during the PCBA Business After Hours Speaker Series in December.
Hite highlighted the industry’s disorganization and his innovative approach to firewood, including using ovens to dry the wood and improving on delivery methods. And he emphasized the importance of customer experience, branding and counter-cultural thinking.
Despite initial challenges and financial constraints at the beginning, his company grew significantly (even during the early days of COVID-19), achieving a 400% increase in sales.
Entrepreneurial spirit
The disorganization and lack of focus within the firewood industry is what initially prompted Hite to question its methods.
He thought he’d found the answer when he started a firewood company with friends while in college, winning a Kroger account for the entire Southeast. But the limited experience of Hite and his co-owners became evident quickly.
“We discovered how backwards the industry was for three college students to get that account with a username and password,” he said. “On the day of the bid, whoever put in the lowest number won the account.”
With the contract in hand, the guys were able to get loans and bought hundreds of thousands of dollars’ worth of equipment that they didn’t know how to use.
“It would break every single day, so I had to teach myself how to fix it,” he said. “We hired 30 to 35 people off of Craigslist; I don’t advise you to do that.”
In the end, the guys realized they were in way over their heads. They couldn’t keep up with Kroger’s demand. But the experience gave Hite insight into a better way to deliver firewood.
“At the time, industry-wide, you would put the firewood in the back of a pickup truck, get a wheelbarrow, put it where they wanted it,” he said. “… to do a second delivery, you have to drive back and get more wood. So maybe you can do two deliveries a day.”
Hite devised a plan to have the wood palletized and use a mini skid steer, which allows you to get it closer to where it should be. What had taken 16 to 18 hours for two deliveries would now allow seven or eight deliveries in the same time frame.
After the first firewood business shut down, Hite worked with Chick-fil-A and then Enterprise Rent-A-Car for several years.
“It was great experience,” he said, though he couldn’t get firewood out of his mind.
Taking another chance
Hite considered getting back into the firewood business as a side gig, but eventually decided to leave his corporate job and pursue the business full time.
“A fire is like a beautiful sunset,” he said. “No one on earth dislikes it. A fire can be the center of a wedding party and can also add great taste to food — whether it’s steak, pizza or barbecue.”
When he started Cutting Edge, Hite wanted to fix the poor quality of wood and lack of branding and customer service.
He had an opportunity to purchase an existing business, but lacked the funding. So, he took a leap of faith.
“I had an outdated website. I had a truck, and I had a customer list. I realized I was going to be a supplier and that I needed to reinvent how to deliver firewood,” he said. “I [tried] to get a second loan on my house, [but] no banks would talk to me at the time.”
Hite convinced his wife, pregnant with their third daughter, to sell the house.
“We moved into a rental home, and I completely redid the branding. I reinvented how to do deliveries. I invented a rack that could be moved with a hand truck. And I found a hand truck that will go up and down stairs and one that will go across rough terrain,” he said. “So, the delivery went from two hours to about 15 minutes per delivery. And it was also a lot safer.”
Though COVID caused many businesses to go under, his thrived. It seemed that people stuck at home got a taste for food cooked over “fancy wood,” as he put it.
Goals and standards
Cutting Edge Firewood has two goals, Hite said: To provide unparalleled customer service and deliveries. And to provide the best firewood available. Period.
According to company literature, the Cutting Edge team “works with the best suppliers to ensure they consistently meet our high standards. All of our firewood undergoes the most rigorous drying process in the industry: each piece is conditioned for 48 hours in 250-degree heat. And our trained specialists hand-select each piece of firewood … ensuring that you only receive the very best — photoshoot-ready firewood that lights easily and burns brightly.”
Future plans
Although Hite didn’t go into detail, he sold Cutting Edge Firewood in August 2024, having built a strong brand and customer base in Atlanta and throughout the country.
“[Entrepreneurship] definitely isn’t for the faint of heart. It’s both demanding, disheartening and rewarding all at the same time,” he said. “I love it. I went in with a not-too-thin skin, but I definitely exited with very thick skin.”
Now that he’s been bitten by the entrepreneurial bug, Hite indicated that he wants to venture out again. He reflected on the challenges and rewards of running the business, including the importance of customer experience and branding.
“The brand is very, very well-known in Atlanta. We were named a couple of times in Atlanta Business Chronicle as one of the fastest growing companies,” he said. “It’s rewarding. I’ve had Coca-Cola executives say that [they] know the branding and the customer service … [and] I’m pretty sure that Cutting Edge Firewood is being used in the White House.”
Hinting of a desire to move on to new ventures, possibly focusing on disrupting existing markets rather than creating new ones, Hite again emphasized the importance of counter-cultural thinking, pushing through discomfort and being driven by a passion for customer experience and innovation.
For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.
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City of Peachtree Corners Launches New Community Calendar
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City of Peachtree Corners1 week ago
City of Peachtree Corners Installs Bioswales on Bankers Industrial
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Food & Drink4 days ago
Local Caribbean Restaurants Give Island Flavor Here at Home