Business
Health, Wellness and Fitness in Peachtree Corners
Published
5 years agoon
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Kelsey AsherStaying healthy during these insecure times asks for more than wearing facemasks and dousing our hands in Purell. Achieving health and wellness requires feeding the spiritual and physical aspects of yourself, in addition to avoiding harmful germs. Check out how these Peachtree Corners businesses are working to promote healthy living in our community.
Health
Elite Personalized Medicine specializes in chiropractic care, cryotherapy, IV vitamin infusions, nutrient injections, functional medicine consults, weight loss and bioidentical hormone replacement. During this pandemic, the office is taking additional safety precautions, including social distancing, cleaning all equipment and surfaces immediately after use, wearing masks, temperature checks for all staff and patients, contactless payment and more. Read more at epmlife.com.
Express MRI is a leading medical diagnostic imaging facility that specializes in providing affordable MRI scans. A doctor’s referral isn’t required. MRIs of any single body part are scanned for $399. Express MRI participates in most insurance networks and is open seven days a week. Dig deeper at expressmri.com.
Whether a patient is suffering from a recent musculoskeletal injury from a car accident or sport injury, or perhaps chronic pain, Injury & Wellness Specialists of Georgia has the skills and experience necessary to safely treat these conditions. This includes chiropractic adjustment, electrical muscle Stimulation, disc decompression and light therapy. Current limited hours are Tuesday, Thursday and Friday from 10 a.m. to 3 p.m. Emergency calls are accepted on a 24/7 answering system. Check out injurywellnessspecialists.com.
Parkway Psychotherapy and Wellness is a collection of independent therapists, each with their own specialties, backgrounds and populations served. Parkway has eight full-time therapists and several part-time therapists.
A few of Parkways Psychotherapy therapists are seeing clients in-person, but most are doing virtual (tele-mental health) appointments at this time. Appointments are available during the day, evenings, and weekends. Get to know the therapists at parkwaypsychotherapyandwellness.com.
At Phoenix Chiropractic, the office specializes in principled and neurologically based chiropractic care. They provide specific, scientific chiropractic adjustments over time and with repetition to correct a common cause of health concerns; the vertebral subluxation. To spring back into health, call 770-744-5810.
Physio Physical Therapy offers treatment for a range of rehabilitation needs, including everything from basic orthopedic injuries to vestibular issues and pelvic health. Insurance is accepted and most don’t require a doctor’s referral. Self-pay is available as well.
Physio Peachtree Corners is open 7 a.m. to 7 p.m. Monday through Friday. Saturdays are available, if needed. Along with following CDC guidelines, the clinic is mask required and patients are socially distanced. Schedule an appointment at 770-840-8045.
Dr. Donald Capoferri has served the Peachtree Corners community since 1982. His credentials include Fellowship training in spinal biomechanics and trauma and MRI spine interpretation. He’s also a post-doctoral instructor and published author.
His chiropractic office, Precision Pain Relief Center, provides an accurate diagnosis and treatment for those with herniated/bulging discs, spine pain, sports injuries or auto accidents. The office is open Monday through Saturday by appointment only. Find out more at drcapoferri.com.
Suburban Medical Center (SMC) offers internal medicine and family medicine services for all, providing the following services: treatment of chronic illnesses, pediatrics/vaccines, gynecological exams, allergy management, X-ray/ultrasound, physical exams, travel counseling, EKG/echo/stress test and coordination of care with other sub-specialties as needed.
Per the COVID-19 office policy, visitors must allow their temperatures to be taken prior to entry, as well as wear a facemask and maintain six feet social distancing. Appointments are made after verifying safety precautions over the phone with patients. Prioritize your health at suburbanmedicalcentermd.com.
Wellness
Cole Dermatology and Aesthetic Center features dermatologist Dr. Kendra Cole, who specializes in skin cancer treatments that leave minimal to no scarring by using superficial radiation therapy. Other treatments are available that can assist with wrinkles, dark spots, acne, acne scarring, moles, hair loss, eczema, psoriasis, vitiligo and rashes. Learn more at coledermcosmetic.com.
European Wax Center (EWC) provides the ultimate waxing experience by utilizing an exclusive four-step process, including a proprietary wax that leaves skin silky smooth without pain or irritation. You’ll leave the center looking your best and feeling confident about your skin.
EWC has always emphasized excellent hygiene for guests and staff. Now they have implemented even higher standards that exceed the Georgia Board of Cosmetology’s COVID-19 requirements.
Focus Vision provides a wide array of vision care services. Their catalog of eye care products is extensive, including eyewear, sun wear and contact lenses to fit your specific eye care needs. Their mission is to provide quality service and products at a reasonable cost. See for yourself at energeyesmemberdirectory.org/focus-vision.
ImagixDental is the home of affordable, comprehensive dental care in the Atlanta area. Their team of specialists and general dentists have the combined skills and experience to provide world-class services in a neighborhood environment. They have several offices in the Atlanta area offering early morning, evening and Saturday hours to fit your busy lifestyle. Take a look at ImagixDental.com.
ST Belle Dame had its grand opening in September 2019. Their mission is to give access to high quality skincare, treatments and consultations at all price points. They hope to become a fixture by taking care of the community’s skincare needs. Facial treatment services are currently suspended due to COVID-19, but an announcement will be made as soon as they can resume. Find your best skin at stbelledame.com.
Link Dental Care offers comprehensive dental care during flexible hours throughout the week. Their patients hail from all parts of Georgia — and even out-of-state! Dr. Shyn can accommodate a wide array of dental needs, including implant and cosmetic dentistry. This dentist office offers an extraordinary and comfortable dental experience, and it’s currently fully operational. New patients are always welcome. Care for your smile at linkdentalcare.com.
Fitness
At BODYMAX Pilates, the equipment has been rearranged to ensure at least six feet of space between each individual during classes. Instead of being side by side, each participant has their own “Pilates pod” area that includes a chair, reformer, tower, mat and any accessories necessary for class.
The studio offers private (one-on-one) and semi-private (groups of up to four people) Pilates sessions by appointment. Monday through Saturday, they studio also offers small group Pilates classes with a four-person maximum. It’s requested that additional guests not be brought into the studio, such as kids or spouses. Also, please limit the personal items brought into the studio. Get fit at bodymaxpilates.com.
At CrossFit Tipping Point, the instructors provide functional fitness training in a fun and competitive environment. Whether your goal is to drop a few sizes or to make sure you win the tennis match, the true goal is to teach you the safe way to get there. CrossFit Tipping Point is currently open to members and is actively scheduling introductory workouts. While they’re operating at a reduced capacity, they have classes at 8 a.m. and 12, 4:15 and 5:30 p.m. during the week, and 10 and 11:15 a.m. on Saturdays.
Burn Boot Camp Peachtree Corners is a fitness gym that focuses on inspiring and strengthening women and men physically, mentally and emotionally. They offer unlimited 45-minute camps, complimentary childcare, personalized nutrition guidance, personal training in a group setting and a supportive, empowered community. Camp sizes are currently limited to allow for social distancing and thorough sanitizing between camps. Feel the burn at burnbootcamp.com/peachtree-corners-ga.
If you’re looking for a run-of-the-mill ordinary gym experience, CrossFit Zanshin is not for you. Get your body moving the way it’s supposed to and be ready for whatever life throws at you. At Zanshin, friendly world class trainers eliminate the guesswork in your workouts, while they coach and guide you through challenging — but really fun — workouts. The studio is open Monday through Friday, 5 a.m. to 7 p.m. with limited class sizes to ensure social distancing. Fuel your fitness at crossfitzanshin.com.
Jazzercise is a pulse-pounding, beat-pumping fitness program. It’s a calorie-torching, hip-swiveling, Shakira-would-be-proud dance party workout that put your abs to the test, with a hot playlist to distract you from the burn. At Jazzercise Peachtree Corners Fitness Center, you’ll incinerate up to 800 calories in one 60-minute class.
Classes offered include Dance Mixx, Interval, Fusion, Core, Strike and Strength. Both in-person and virtual classes are available. In-person classes are currently limited to 10 people maximum to allow for social distancing, with cleaning between every class per CDC guidelines. Signup Genius is being used to reserve spots electronically. Review the full schedule at jazzercise.com.
Life Time Athletic Peachtree Corners is a full-service health club with world-class amenities. Services include group fitness, personal training, yoga, Pilates and cycle classes. There is also an outdoor swimming pool, indoor and outdoor tennis, LifeCafé and childcare center for infants up to 11 years of age.
Their enhanced cleaning protocols use hospital-grade disinfectant, and employee mask requirements and social distancing measures are in place. To learn about specific program and amenity availability, please visit www.lt.life.
Norcross Fit Body Boot Camp specializes in 30-minute high-intensity interval training workouts. They have certified trainers who hold clients accountable, as well as clients who hold other clients accountable. The idea is to create an environment where people feel comfortable to be themselves while they work out with friends and reach their goals.
Currently, the gym is open Monday through Friday for classes at 6, 7, 9, and 10 a.m. There’s also a live virtual Zoom workout at 4:30 p.m. for members who are not completely comfortable with in-person classes. Live videos are recorded on Facebook, in addition to an in-house class held Saturdays at 9:15 a.m. Book a class at norcrossfitbodybootcamp.com.
Orangetheory Peachtree Corners has one-hour, full body workouts with heartrate-based interval training, which burn more calories post workout than traditional exercise. Your real time results are displayed on large screens throughout the studio. Intensity is based on your individual heartrate zones, making the workout effective for all fitness levels. To top it off, fitness coaches lead the workout to prevent everyone from over- or under-training.
Class reservations are made through the Orangetheory app. Your first class is free if you live or work in the Peachtree Corners area. The studio, open seven days a week, practices social distancing, and you will have your temperature checked and need to answer screening questions at each visit. A thorough deep clean is conducted after each class on all equipment. Staff and coaches wear masks at all times. Think orange at orangetheory.com.
Redline Athletics Peachtree Corners specializes in comprehensive athletic development and sports-specific training for athletes, especially those who are 8 to 18 years of age. The state-of-the-art facility includes Hammer Strength and Vertimax equipment, along with a basketball court, lacrosse box and expansive turf. There are semi-private and one-on-one classes, as well as team training available. While open Monday through Saturday, classes are currently by appointment to keep class sizes small. Step up your game at redlineathletics.com/peachtreecorners.
At the Robert D Fowler Family YMCA, success is measured by how well the community is engaged in three main areas of focus: youth development, healthy living and social responsibility. At this time, the YMCA’s hours are limited to Monday through Thursday, 5 a.m. to 1 p.m. and 3 p.m. to 9 p.m., and on Friday, 5 a.m. to 1 p.m. and 3 p.m. to 8 p.m. The facility is closed from 1 to 3 p.m. each weekday for deep cleaning. Saturday and Sunday, the Y is open 7 a.m. to 3 p.m.
The number of members in the building working out at any one time is limited, and lap swimming and group exercise classes are by reservation only to ensure social distancing. Take a step toward health at ymcaatlanta.org/ymca-locations/norcross.
Taido Karate School has been teaching martial arts to children and adults in Peachtree Corners for over 30 years. The family-owned business teaches the traditional Japanese style of Okinawan karate. Currently, they offer in-person training two days a week, and virtual training three days a week. The school requires distancing more than six feet, face coverings and sanitizing after every class.
Tapout Norcross Fitness offers a full-access, 24-hour fitness center paired with expert boxing and kick-boxing training. Personal training and boot camps are also available. The fitness center is open 24/7/365. COVID-19 precautions are updated at the gym as they are needed, based on the latest government guidelines. Work on that beach body at norcross.tapoutfitness.com.
Tips to Stay Healthy from Peachtree Corners Health Professionals
Jennifer and Keith King, owners of Rise Fitness (Photo courtesy of the Kings) Rise Fitness Peachtree Corners is cleaned from top to bottom to keep their members healthy. (Photo courtesy of Rise Fitness’ Facebook page)
Rise Fitness Peachtree Corners is a 24-hour gym with a mission to “provide the community with a place they can go to achieve serious results without being judged, bothered or nickel-and-dimed.” They cater to everyone: bodybuilders, powerlifters, strongmen and women, student athletes, Olympic lifters and people who just want to live a healthier lifestyle.
Rise has a temperature check station for people as they come in, as well as regular sanitation and social distancing protocols, as outlined by the CDC.
Jennifer King is co-owner of Rise Fitness Peachtree Corners with husband Keith and has poignant advice for residents trying to avoid the Quarantine 15 (the average 15 pounds people put on during quarantine) and maintain a well-rounded healthy outlook.
“Being healthy is the best thing to fight a virus, as well as any flu or sickness. So, we are encouraging people to come back in, get moving again, get off the couch. One guideline that I have found is to make sure that you don’t expect to come back at the same fitness level that you were at before the quarantine,” Jennifer said.
She clarified by adding, “We’ve had a few people come in and try to start back at the same level they were at, and then feeling dizzy or overexerted.”
So, take it slow, Peachtree Corners. Achieving health and wellness is a journey, not a marathon. To see if Rise Fitness is right for you, please visit risepeachtreecorners.com.
Teesha Yoga is a specialized yoga practice in Peachtree Corners that seeks to provide healthy exercise that stimulates the mind, body and spirit. Staff members are required to wear masks, and visitors are highly encouraged to do so as well — but if in a private group, participants may sign a waiver not to wear a mask. Class sizes are limited to eight people and social distancing is observed; sanitation occurs between every class.
Latesha Grant, fitness trainer and owner of Teesha Yoga, has wisdom to share about taking control of mental and physical health during the pandemic and into the future. “I would advise people that they should put in at least 15 to 20 minutes of meditation and some type of physical activity every day. Because if you’re mentally exhausted, it leads to stress which ultimately leads to overall shutdown of your body. Support the mind, your nutrition and some sort of physical activity,” she said.
A health routine of some sort, even if it only amounts to 30 minutes to one hour a day, will pay dividends for your overall health and wellness. For more information on Teesha Yoga, please visit teeshayoga.com.
Many thanks to all our amazing health and wellness professionals who are supporting healthy living in Peachtree Corners!
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Kelsey Asher is a proud graduate of the University of West Georgia with a Bachelor’s in Communications. She has held a variety of marketing leadership roles for several small, startup companies in a variety of industries including publishing, construction and technology.
Business
SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ
Published
6 days agoon
April 15, 2025SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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How NetPlanner Systems powers businesses with tech-forward services and solutions
Anyone who’s been in business for more than a decade — maybe even less than that — can attest to the changes one must make to stay relevant. Such is the case with NetPlanner Systems.
During a discussion recently with Southwest Gwinnett magazine, CEO Clint Bridges explained that NetPlanner was an outgrowth of another company he started in 1983, initially in Mableton and later moved to the Peachtree Corners/Norcross area in 1985.
The first company manufactured printer and modem cables, which were in high demand during the early personal computer market boom. The company transitioned from manufacturing to providing networking services in 1987 due to the shift in the market and the desire to stay in a service-oriented business.
“Those cable assemblies sold for higher margins in the early days of the PC market. Rapidly, a lot of that manufacturing went offshore, and the margins went down, and a number of my competitors decided just to become brokers in that field,” said Bridges. “I didn’t really want to become a broker. I am very technical, very hands on, and so I sold that first business in 1986.”
Services and market reach
The contacts and trust he’d built with customers prompted him to go another route.
“Local area networking was starting to come into the marketplace, and so instead of manufacturing cable assemblies, we started to do networking, which involves putting network cabling and related hardware into commercial buildings,” he said.
NetPlanner built some of the earliest networks in the area.
“This was back in the days before there were any standards for this,” Bridges added.
Today NetPlanner provides complete design services, installation and ongoing maintenance of all communication systems in commercial buildings, focusing primarily on hardware. The company also runs a network services division that offers help desk support for small businesses without their own IT departments.
“That’s what really caused NetPlanner to be formed in 1987 — the desire to be in a service business and to provide a service that was still working with the same sorts of clientele in the computer marketplace,” he said.
NetPlanner works with a variety of commercial enterprises, as well as K-12 schools, colleges, universities and large hospital systems.
“Everything that wasn’t on the IP network in a commercial building before 1990 started to fall onto the IP network,” said Bridges. “Things that we never anticipated, including telephone systems, which were totally separate back in the 1980s, now all operate over IP-based systems.”
In addition, things like security and access control, video surveillance and similar systems all work on IP networks.
“So as time has gone on, NetPlanner has received requests from our customers to install these other systems, and we’ve embraced the other technologies that are now a part of almost all commercial buildings,” he added.
The company is now expanding its services to include nurse call services for hospitals — one of the newer markets for NetPlanner.
Security and access control systems
With ever-changing business technology needs, NetPlanner successfully keeps current with trends. With heightened security concerns everywhere, the company installs biometric readers and smart camera systems for access control.
“We provide a wide variety of smart camera systems, where they can do recognition, license plate recognition, facial recognition — all those kinds of intelligent systems for commercial spaces,” he said.
Building relationships with a wide variety of manufacturers who provide different types of software systems is how NetPlanner meets the needs of its clients.
“We work with whatever software system the particular enterprise feels is most appropriate for their needs, depending on whether they want to do license plate recognition or face recognition,” said Bridges. “We do a tremendous amount of security camera work in schools all over the southeast. And that is becoming more top of mind in school systems now.”
But there’s more. NetPlanner also provides distributed antenna systems (DAS) to improve cell phone coverage in commercial spaces.
“Cell carriers are concerned about not just signal strength, but also channel capacity — the ability to have a much larger number of users that might be around a particular cell tower at any given point in time,” said Bridges.
When installing a DAS, NetPlanner’s proficiency in coordinating with the carriers ensures compliance with carrier requirements and optimizes signal strength and coverage throughout the building.
Evolution of the technology-driven company
Anyone who knows Clint Bridges shouldn’t be surprised that he’s right in the thick of the technology boom. He started his first company at 19 and attended Southern Tech for a while before focusing on entrepreneurship.
“My passion for technology goes back to my earliest years. I’ve been fascinated by electronics and computers since I was very young. And I always had a home laboratory in the basement of the house as I was growing up,” he said. “I knew when I was in high school that I wanted to be an entrepreneur. During my time at Southern Tech, I started my first company and realized that’s what I wanted to do more than be at Southern Tech.”
NetPlanner is not only a local company. It operates fully-staffed branch offices in Augusta, Columbus and Savannah, as well as in Nashville, Tennessee; Raleigh, North Carolina; and Tampa, Florida. It has also provided services in every U.S. state, as well as parts of the Caribbean, Canada, London and Puerto Rico.
“We do projects all over the country, including some that are for companies that need to do national rollouts,” Bridges said. “A lot of our customers want to see the exact same approach used consistently throughout all their facilities across the country. So they’ll look to a company like NetPlanner to go and provide that consistent installation of all their communications technology needs in all their facilities across the country.”
Community commitment
Whether it’s working with manufacturing facilities and distributors, some of the largest big box organizations in the country, small retail businesses or anything in between, NetPlanner never loses sight of the local community.
With a home base in Peachtree Corners, the company has strong community involvement — including adopting a roadway section for clean-up efforts and participating in local chamber of commerce activities. NetPlanner has been active in several community events, such as shoe drives, food drives and charity walks, demonstrating its commitment to giving back.
“Since 2018, we’ve adopted a roadway section in the community through Gwinnett Clean and Beautiful,” said Michelle Bruck, marketing specialist at NetPlanner. “We go out about five times a year, clear debris off of that roadway and just make sure that it’s beautiful and that it’s safer for people who are walking or driving in the area.”
Nationally, NetPlanner participates in Toys for Tots and Walk to End Alzheimer’s.
“Not only [do we give back] in our headquarters location, but all of our branch offices look for ways to help, get involved and support our communities that we’re part of,” Bruck added.
NetPlanner’s marketing efforts include social media, direct marketing and trade shows, with support from Vox-Pop-Uli for branded materials and printed media.
“When we first started using Vox-Pop-Uli, we had just a straightforward vendor relationship, but they very quickly became a partner to us,” said Bridges. “Vox-Pop-Uli has actually set up a company store on our behalf where our employees can purchase branded material, branded clothing, ball caps and those sorts of things. And they also handle printed media — things that we would use at trade shows.”
Looking forward
With technology moving at a warp speed, NetPlanner relies on a lot of repeat business.
“Bandwidth requirements are increasing year after year,” Bridges said. “Fiber optic cabling that we might have installed 10 years ago won’t support the data rates that are needed today, so it needs to be changed out in many cases.”
Many of the customers that he’s been with for several decades use NetPlanner’s services over and over.
“We’ve gone into the same building and re-cabled it over and over again as the different category levels of copper cabling have advanced,” he said. “The demands on fiber are now way beyond what they were even five years ago because the capacity has increased so much.”
And as everyone is embracing artificial intelligence, Bridges said he’s working to keep up.
“Everyone is well aware of what’s happening in the artificial intelligence space. And what’s really amazing to us is the number of new data centers that are being built across the United States by all the major players,” he said. “It’s kind of hard to imagine even being able to keep up with all that. We do a lot of data center work ourselves, and are trying to engage with more of our customers to help build some of these newer data centers.”
He added that the artificial intelligence boom is causing so much additional strain on the network infrastructure across the country, there are concerns about how it’s all going to be powered.
“I think everyone’s concerned,” he said. “Everyone that’s involved in this is wondering how we’re going to meet the bandwidth demands, the capacity demands, the power demands to make all this work.”
Staying ahead of the curve
With decades of experience, Bridges offers advice for all types of businesses starting out — put technology needs into your business model early on.
“The companies that struggle the most with technology are the ones that wait until after everything with the building is developed and completely built before they realize that they need Wi-Fi or some other network installation done,” he said. “It’s just a much more efficient process if we’re involved as early as possible to help design the network, along with the building structure itself.”
He also emphasized the importance of staying ahead of technological advancements to avoid falling behind.
“As fast as technology moves, if you get behind the power curve, it’s really hard to catch up,” he added.
The Local Thread: This business profile series is proudly supported by Vox-Pop-Uli, championing local stories and the communities we serve.
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Peachtree Corners resident, Bill Frey, founder of Illuminating Design Inc., has stepped into the limelight on the acclaimed reality series The Blox to vie for the coveted title of the greatest start-up company in the nation.
The program follows Frey and his fellow contestants as they tackle a series of high-stakes business challenges, offering viewers an unprecedented look at the trials, triumphs and transformation of an emerging entrepreneur.
Now in its sixteenth season, The Blox bills itself as “the largest live-in entrepreneurship competition in the galaxy.” Over the years, it has evolved into a trending docuseries, available for viewing on multiple platforms — the free mobile app (for Android and iOS), on Prime Video, at betablox.com or on Facebook at BetaBlox.
Joining The Blox
Twenty years ago, Frey saw an opportunity to bring exceptional service, quality design and accountability to a rising lighting industry. Guided by his entrepreneurial spirit, he has sought opportunities to take his business to new heights and found just that in The Blox.
Unlike conventional entrepreneurial competitions, The Blox, a brainchild of MTV reality star and entrepreneur Weston “Wes” Bergmann — best known for his appearances on shows like The Real World and The Challenge — offers a new, groundbreaking format. Participants are immersed in a unique environment, living together and confronting a series of challenges that test their entrepreneurial acumen.
Frey’s talent and vision propelled him to be among the fortunate few selected to compete on show out of an impressive pool of 50,000 applicants.
“I am humbled and honored to be a part of The Blox, a game-changing platform that has given me the opportunity to evolve both personally and professionally,” he shared. “The show has been an incredible learning experience, and I am grateful for the chance to showcase my business and its potential on such a remarkable stage.”
You can follow Frey as he is featured competing in different entrepreneurial challenges throughout the series, which is divided into an eight-episode arc that premiered on March 23. New episodes are released weekly.
For more information about Bill Frey and Illuminating Design, visit illuminating-design.com.
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