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What ARPA Means to Local Nonprofits, People in Need and the Hospitality and Restaurant Industry

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City officials and business leaders in the Peachtree Corners area are watching the unfolding of the American Rescue Plan Act (ARPA) and its sprawling variety of aid programs with great interest. They’re encouraged by what seems to be more a nod to small businesses in the latest permutation, as well as an industry-specific approach — the addition of an aid program targeted to restaurants.

For City Hall itself, top of mind has been making progress toward a grant program that would potentially help local business as well as struggling non-profits and individuals.

That grant money comes in the amount of $9 million, said City Manager Brian Johnson. Half of that arrived recently, he said, while the other 50% will show up in city coffers in one year. It’s part of $130 billion going out to local government entities nationwide, and the money has to be exhausted by three summers from now.

“The council’s intent is to spend it as quickly as we can responsibly spend it,” Johnson said, “and help those who have been harmed. We don’t want to sit on this until 2024.”

There are four general sets of federal guidelines under which grant program cash can be allocated, he explained.

The first is by far the most overarching, specifying assistance to households, small businesses and non-profits, and to such impacted industries as travel, tourism and hospitality. A second would reimburse the city for revenue lost due to the pandemic. A third set of guidelines is targeted to water, sewer and broadband improvements, and the last provides for premium pay for those doing essential work during the pandemic.

Johnson said a number of factors will be weighed in the vetting process, such as consideration of those who have gotten aid previously under the Coronavirus Aid, Relief, and Economic Security (CARES) and Economic Aid acts. Another is how and whether the money might be aimed at specific industries.

“It’s a great problem to have, but it’s still a challenge,” he said. “How do we make $9 million useable in the most productive way possible?”

To that end, Johnson and other staffers distilled the general guidelines down into several “conceptual” areas. His May 11 proposal to the council sketched out possible uses, including operating and capital grants to non-profits and, within that bucket, emergency assistance to individuals and families.
Business assistance programs also emerged as a touchstone with operating grants and property improvement comprising that area. Expansion of broadband infrastructure to underserved areas of the city also made the conceptual cut, as did potential reimbursement to the city for revenue lost to COVID.

A “shop local” incentive program and money for nuisance abatement (such as helping faltering businesses bring their properties back up to code) and utility assistance rounded out the conceptual model.

After council approval of a set of more detailed recommendations, staffers planned to draw up criteria and create an application period and process.

Johnson said that, under the earlier CARES act money that they parceled out, small businesses could use the grants however they saw fit. He said under ARPA there’s been talk about attaching more conditions, as opposed to “giving it to someone to put in their bank-account.” That harks back to the council’s stated goal of getting the money in circulation “to lubricate the economy.”

Business groups are cheering the help expected to arrive through the city grants, plus several other channels of the plan. At least one hopes that past hiccups can be ironed out.

“People are flat confused,” said Peachtree Corners Business Association (PCBA) President Lisa Proctor, the owner of a recruiting agency. “If you’re large enough to have good tax advisors or someone who’s focusing on the details, you’re in good shape. If you’re a small business having to navigate it yourself, it’s a problem.”

She cites, as an example, Small Business Administration (SBA) initiatives that have included a loan program, a grant program and a disaster assistance provision, making it difficult for businesses applying to determine what programs they might qualify for.

Proctor said that confusing verbiage and short application windows have created consternation. “I don’t think the concepts of the programs are bad. It’s the implementation,” she said. “Do the funds go to where they need to?”

One new concept within the ARPA and its programs under the SBA umbrella is the Restaurant Revitalization Fund, which gets a nod of approval from Cally D’Angelo, Senior Director of Membership Services and Small Business Initiatives for the Gwinnett Chamber of Commerce. She said carveouts like that are necessary if the industry is to recover and rebuild.

“I think is very helpful. Money is flowing,” she said, following the closure of the application period May 24. She added that users are not required to repay the money as long as it’s used in eligible ways by March of 2023.

She also points out that the program casts a wider net than many might think, not only incorporating aid for traditional sit-down restaurants, but also food trucks, bakeries, caterers, brewpubs and wineries. $28.6 billion has been set aside from the program to help restaurants meet payroll and other expenses.
The PCBA’s Proctor said their numbers show around 50 restaurants within three miles of Peachtree Corners Town Center, and that several have closed.

Smaller businesses are also getting a chance to move toward the head of the line, said D’Angelo. She said one example concerns the Economic Injury Disaster Loan program (EIDL), which now incorporates a targeted EIDL option for businesses in low-income areas. Those smallest and hardest hit of them can get an extra $5,000 that doesn’t have to be repaid.

The revamp of the Paycheck Protection Program (PPP), which gained more than $7 billion in additional funding, is another. A special two-week period for PPP applications earlier this year was designed for businesses of 20 employees or fewer, she said. She added that a mid-May report showed that the average loan size of PPP loan help packages — typically those are proportional to the size of the business applying for the aid — had decreased by about half, spotlighting the more targeted small business approach.

In addition, the PPP program’s eligibility criteria were expanded to include some non-profit organizations previously excluded.

To be sure, not only businesses are getting a helping hand. ARPA includes a broad menu of help programs for the public health workforce, schools, individuals and individual families.

Proctor’s concern remains that the dollars will go to the entities most needful, given past confusion and such missteps as when the first round of Paycheck Protection funding went, in large measure, to what some regarded as an inordinate percentage of large businesses and publicly traded corporations. “Based on the first round of what the SBA did, I am cautiously not optimistic,” she commented.

D’Angelo takes a more upbeat tone, saying that to put it in perspective, the SBA processed what’s usually more than 14 years’ worth of loans in 14 days at the outset of the pandemic, and that the agency has been adaptable. On a more local scale, she said that the Chamber and others have come together to form a small business resource group to provide information, webinars and feedback.

“Over time, responding to a crisis, you adapt to what the needs are. That’s how it’s supposed to work, right?” said D’Angelo.

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Business

PCBA Continues Charitable Giving at November Event

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Members of the PCBA and United Way of Greater Atlanta standing together holding an oversized donation check for $500

The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.

The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.

United Way of Greater Atlanta

The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.

“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.

A short-haired woman in black pants and print top standing in front of a PCBA event backdrop
Vanessa Roussell, United Way of Greater Atlanta

“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.

Assessing needs within the county

The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett. 

Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.

Giving back to support the community

“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”

Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.

Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.

About Peachtree Corners Business Association

“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area. 
 
For more information visit peachtreecornersba.com.

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Around Atlanta

Metro Atlanta Redevelopment Visionaries Honored at 2024 MARS Summit

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A group of award winners in front of a Partnership Gwinnett sign

Tim Perry, managing director and chief investment officer of Jamestown named Redevelopment Champion of the Year

The Metro Atlanta Redevelopment Summit (MARS), presented by Gwinnett’s Community Improvement Districts and co-hosted by Partnership Gwinnett and the Council for Quality Growth, offered an exclusive look at major redevelopment projects shaping the future of the region.

This year’s event not only highlighted emerging trends in the redevelopment industry but also provided valuable networking opportunities for professionals across metro Atlanta. Attendees gained insight into best practices through discussions on successful revitalization projects.

The summit’s marquee moment was the presentation of the annual MARS Awards, recognizing remarkable achievements in redevelopment that are transforming the metro Atlanta landscape.

The keynote address was delivered by Joe Minicozzi, a renowned urban planner and founder of Urban3, who shared his expertise on land use, urban design and economics. In addition to the keynote, the event featured dynamic panel discussions with local leaders and key partners from across the metropolitan area, spotlighting successful projects and innovative strategies in the region.

Chairwoman Nicole Love Hendrickson concluded the summit with closing remarks, emphasizing the continued growth of the region and the collective efforts driving its future.

2024 MARS Awards winners

The MARS Awards ceremony celebrated projects that have made significant economic impacts on their communities and honored Tim Perry, an individual who has dedicated his career to advancing successful redevelopment initiatives.

Runner upPaul Radford, Sugar Hill city manager


Small Redevelopment Project of the Year: The Historic Jones Building

The historic Jones Building, one of the oldest structures in Cherokee County, has been revitalized to meet modern needs while preserving its storied past. This ambitious 28-month restoration culminated in August 2024, breathing new life into this cornerstone of downtown Canton and creating a dynamic space for work, dining, and play.

Runner up: The Hands of Christ Duluth Co-Op


Medium Redevelopment Project of the Year: The Grove at Towne Center

The Grove at Towne Center is a transformative development in the heart of Snellville. With 33,000 square feet of restaurant space, 10,000 square feet of retail and the new Elizabeth H. Williams Branch of the Gwinnett Public Library, The Grove offers an ideal blend of dining, shopping and cultural experiences.

Runner up: Springside Powder Springs


Large Redevelopment Project of the Year: The Works

The Works is an innovative, 80-acre adaptive reuse community that reimagines a historic warehouse district in Atlanta’s Upper Westside. The first phase, spanning 27 acres, introduced a dynamic mix of 218,000 square feet of unique retail and dining spaces, 118,000 square feet of creative office space and Westbound at The Works — a modern 306-unit multi-family residence.

Runner up: The Forum at Peachtree Corners

“Community redevelopment is essential in creating vibrant, thriving spaces that enhance the quality of life and drive sustainable economic growth for the entire region,” said Deven Cason, vice president of economic development for Partnership Gwinnett.

“We proudly congratulate this year’s award winners and finalists for their innovative contributions and tireless efforts in revitalizing our communities. Their work is not only reshaping local landscapes but also fueling long-term economic prosperity in metro Atlanta. We are grateful for their dedication to building a brighter, more prosperous future.”

2024 sponsors

The program was held at the former Georgia Baptist Convention Center, Maison6405, and welcomed more than 200 industry attendees.

Sponsors included Evermore CID, Gateway 85 CID, Gwinnett Place CID, Lilburn CID, Sugarloaf CID, C2H Air, Hogan Construction, Northside, Primerica, The Forum, Gas South, Jackson EMC, Select Fulton, True North 400, ABEV Power Solutions, City of Suwanee, Curiosity Labs, Geo Hydro Engineers, Georgia Power, Lose Designs, City of Lawrenceville, City of Norcross, City of Peachtree Corners, City of Sugar Hill and Town of Braselton.

For more information on revitalization and redevelopment efforts in the region, visit partnershipgwinnett.com.

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Business

TransPak Acquires Reid Packaging to Expand East Coast Presence

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group of people in a warehouse with two men in front shaking hands

The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.

TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.

Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries. 

two people from Reid Packaging standing in front of crates and boxes in a warehouse
Ward and Anne Phillips of Reid Packaging

Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site. 

The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.

Strategic Atlanta location and enhanced capabilities

The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries. 

“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”

four people at a ribbon cutting as TransPak acquires Reid Packaging
Tomas Molet and Amanda Gautney with Anne and Ward Phillips

In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.

Commitment to employees and leadership appointments

A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.

 “We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”

Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney. 

two people from TransPak standing in front of crates and boxes in a warehouse
Amanda Gautney and Tomas Molet

Looking forward in Atlanta

TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.

About TransPak

Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.

As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.

For more information about TransPak, visit transpak.com.

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