Community
Getting to Know the Family at Station #4
It’s a dream for many women to spend a day in a firehouse. For this author, I will never forget my day of getting to know the incredible servicemen at Station #4 in Peachtree Corners.
As I sat down with them, they were receiving calls and requests. One man walked in asking for jumper cables and was back on his way within minutes. Your local Fire Department really does it all! In fact, when Station #4 was demolished by the tornado in 1998, the crew continued to work out of a trailer in the parking lot.
In the wake of the 20th anniversary of 9/11 and Fire Prevention Week, observed during the first week of October, it’s time you get to know your local firefighters / lifesavers / superheroes.
Busy heroes
Station #4 is one of the busiest fire stations in the county. In fact, Adam D’Alessandro said that some nights, he ends up sleeping on the truck. Last year during COVID, they didn’t even see a drop in calls, just a change in the types of calls they received.
D’Alessandro has been at Station #4 for a year and a half. He didn’t originally want to be a firefighter; instead, he started out in the Gwinnett County Parks and Rec department, in the aquatics sector.
He said that in all the years he would have an emergency and need to call 911, Station #4 would always show up to the pool, so he got used to working with the people he would later call his family.
In case our readers are wondering who answered the call for the “runaway pig” story that swept the nation, Captain Brian Rogers remembers it well. The pigs were on their way to a robotics arm lab to be tested under robot arm surgery before the truck carrying them flipped. He stated that, “that isn’t the only highway runaway animal call we have gotten.”
Captain Rogers lives up to his Marvel superhero name — Captain America’s “secret” identity is Captain Steve Rogers — and maintains that firefighters are humble individuals who don’t like talking to people about themselves and aren’t looking for praise. Still, firefighters are “ordinary people who do extraordinary things.”
Captain Rogers has been at Station #4 since 2015, and he has been a firefighter for Gwinnett County since 1998, so he has seen a change in the types of calls firefighters are responsible for.
“Whoever thought back then that this would be a thing?” he asked, looking back over the many ways the fire department has changed — from fires to EMS to hazmat, then terrorism, and now pandemics and whatever else may come along.
In fact, when he graduated from college, through the firefighter college tuition reimbursement program, one of the papers he wrote was titled, “When the UFOs land, the Fire Department will be the first to arrive.”
As the list of tasks for your neighborhood firefighter gets longer, Captain Rogers has noticed a generational change. The younger generations seem to put more value on being with their families and loved ones than trying to supplement their income with another side job.
Did you know that firefighters work an average of 800 more hours a year than the average American? And most members of the department have young children to go home to and care for once their shifts are over.
Captain Rogers said he thinks it’s because the younger generations watched their parents work hard and dump everything into their jobs, only to have it ripped away in the crash of 2008. He likes to say that “they aren’t in it for the income, they are in it for the outcome.”
More members of the family
Isaac Smith, aka “Tiny Tim,” aka “The Rookie,” knows that he’s part of the family, even though he has only been part of Station #4 for a few months. Smith is fresh out of the academy, having completed “Fire 1 and EMT training,” and looking to go back to school for “Fire 2” shortly. He said that he got into becoming a firefighter because “you get to serve the public and get paid. They also take physical fitness very seriously.”
This author was there to witness the firefighters putting on their full gear and oxygen masks just to work out in the gym! Smith loves the opportunity to work with such a close-knit group, and he has made it his priority to learn and gain experience while “learning his new family.”
When asked whether firefighters really are good cooks, Smith assured me that if you don’t go into the fire department being a good cook, you will certainly leave as one.
Travis Button is one such great cook, and apparently being the “Truck Tailboard” means you also have to be the best chef. Like the front position in a bobsled, Button “has to work harder than anyone; he is the first one to show up, and the last to leave.”
Button checks every inch of the firetruck at the beginning of his shift. He has been hand chosen as the eyes and ears at the back of the truck, and he is the one who cooks and cleans for his crew at the end of his shift. Button said that his biggest struggle, since joining Station #4 a year and a half ago has been “not letting the job become your life.” With over 1700 hours of overtime under his belt, that can’t be easy.
Button has his paramedic certification, on top of his Fire 1 & 2, and EMT certifications, which means he has the highest non-hospital medical certification you can get. He mused that the funniest call he ever got was the “gas leak” they investigated that turned out to be a litterbox.
Brian Gaeth had been a firefighter for 11 years for the Gwinnett County Fire Department. Just two months ago, he transitioned into his role as Public Information Officer. Gaeth handles breaking news requests from the press and social media presence. He said the biggest struggle from the past year was navigating the nuances associated with COVID, since a fire department is essentially a family unit, and they spend the same amount of time together as a real family.
Working closely with the Gwinnett County Communications Department, Gaeth is gearing up for Fire Prevention Week and just got finished coordinating for Gwinnett Fire to observe the 9/11 anniversary at the Gwinnett County Fallen Heroes Memorial, where they can be found every year.
Keith Fitzpatrick, who is the current Lieutenant for the C-shift at Station #4, opened up about some of the less gratifying parts of the job. Fitzpatrick has worked at Station #4 for a year and a half. Before that he earned nine years of experience as a medic.
He is a member of the Critical Incident Stress Management (CISM) program, which offers regular counseling to help combat the trauma that firefighters are exposed to. The organization meets with firefighters who have experienced extreme emotional strain in hopes of preventing depression and suicide.
Fitzpatrick spoke of the firefighter gene that ran in his family. At the age of 17, he got to go on his first ride-along with his cousin. His father begged him not to become a firefighter, knowing how dangerous the job was. But, he said, years later his dad came around when he saw how much the job meant to him.
Captain Rogers let me in on a Station #4 tradition: whoever is featured in the press has to buy ice cream for the rest of the crew. Well, guys, looks like you’re having an ice cream party this week!
What you need to know about Fire Prevention Week
According to Adam D’Alessandro, “Families need to make a plan, especially families with young kids. And don’t forget that we install smoke detectors for you for free.”
Keith Fitzpatrick added, “This Fire Prevention Week will focus on knowing the sounds of fire safety. If your smoke detector is beeping, have the batteries replaced. If the fire alarm is going off, don’t think it is a drill, just get outside.”
Sequel Coffee Co., a new specialty coffee brand, is set to open its flagship location in Peachtree Corners in the summer of 2025.
The new coffee shop will open alongside shared workspace provider, Roam, at Town Center and will feature a convenient drive-thru complemented by an inviting in-shop experience.
Premium coffee and locally sourced offerings
Committed to delivering an elevated coffee experience, Sequel Coffee Co. will serve freshly brewed coffee and handcrafted espresso beverages with responsibly sourced beans from Valor, a local metro Atlanta roaster.
The food menu will feature a curated selection of locally sourced café favorites and convenient grab-and-go options from local vendors Two Chefs and A Seasonal Affair.
Guests can expect a variety of delicious offerings, including breakfast sandwiches, quiche and freshly baked pastries, as well as yogurt parfaits, homemade granola bars and protein-packed power bites for on-the-go fuel.
In addition, rotating seasonal flavors and limited-time menu items will offer new and exciting food and beverage options throughout the year.
Strengthening community connections in Peachtree Corners
A concept created by Roam, the hospitality-focused work and meeting space, Sequel Coffee Co. is built on the belief that coffee is more than just a morning ritual — it’s a catalyst for creativity, productivity, community and connection.
Sequel’s tagline, “start your story strong,” reflects its mission to inspire the potential in every day by championing stories, embracing moments and thoughtfully crafting coffee.
Sequel seeks to become an integral part of the Peachtree Corners community by fostering meaningful interactions through hospitality-driven experiences. With a brand philosophy centered on people, purpose and belonging, the company aims to inspire customers through delicious coffee and intentional service.
Bringing Sequel Coffee Co. to you
Ahead of its brick-and-mortar opening this summer, Sequel Coffee Co. is currently serving the community through its mobile coffee cart, offering a full-service espresso bar and trained baristas for offsite events.
Ideal for corporate offices, networking events, school functions and private gatherings, the mobile cart provides an opportunity to enjoy Sequel’s signature coffee experience in any setting — before the shop even opens its doors.
To book Sequel’s mobile coffee cart, visit sequelcoffeeco.com/mobile-coffee-cart.
Career opportunities
Sequel is also currently hiring a Shop Manager to lead daily operations and cultivate an inviting experience for customers. Interested applicants can learn more about the position and apply at sequelcoffeeco.com/shop-manager-job-listing.
About Sequel Coffee Co.
Sequel Coffee Co. is dedicated to inspiring potential in every day through thoughtfully crafted coffee and warm hospitality.
Offering handcrafted espresso beverages, freshly brewed coffee and a curated menu of café favorites — along with a convenient drive-thru and cozy café space — Sequel aims to create a welcoming spot for guests to fuel their day and transform the daily coffee routine.
For updates and opening announcements, follow @sequelcoffeeco on Instagram or visit sequelcoffeeco.com.
About Roam
Roam is a comprehensive workplace solution offering co-working memberships, private offices and meeting space for professionals and businesses of sizes.
Opening in Peachtree Corners at 3847 Medlock Bridge Road in summer 2025, Roam provides flexible and inspiring environments to help individuals and teams accomplish their best work. Now leasing private offices and pre-booking meetings and events.
Learn more at meetatroam.com.
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