Food & Drink
Equality Eats Here — Peachy Corners Café
Tucked away in the Spalding Center complex on Spalding Drive, the charming front patio decked out with string lights welcomes you to Peachy Corners Cafe. The menu features favorites like espresso drinks, drip coffee, tea and pastries, and also includes a variety of bubble tea and smoothies. Mellow music lends the space a relaxed vibe, while a chalk wall covered in doodles and rolling cart stacked high with board games suggests the kid-friendly fun that takes place here.
Owner Long Tran opened Peachy Corners Cafe with his wife Susie Martono-Tran in January of 2020. “My wife has always wanted to open a bubble tea shop since I met her,” explained Long, who was inspired to open a cafe when he struggled to find good local coffee during his sons’ karate lessons across the street. “We decided to merge the two and sell really good coffee and really good bubble tea and thought that could work. There’s something to it because we are still here, despite the pandemic.”
Trial by fire
2020 was quite a challenging time to open a coffee shop. “We had no idea,” said Long, shaking his head at the memory. Peachy Corners Cafe was among the first restaurants in the area to shut their doors as the information they received from their friends and loved ones who live in other countries gave them advance notice as to the severity of COVID-19 and what to expect. From mid-March to early June the doors at the cafe remained closed and their fledgling business could have been in serious trouble. Fortunately, they had an idea that allowed them to stay afloat during those early days of the pandemic.
They began making drinks to donate to healthcare professionals and first responders, and quickly word got out about these charitable acts. The community responded positively, with many regular customers stepping up to donate funds that allowed Peachy Corners Cafe to give back to those on the front line, find a use for their perishables so they would not go to waste and operate in such a way that they did not lose money on the products they already had on hand before the shutdowns. “We didn’t make money off the donations, but it kept us from losing money as well,” explained Long. “I think that was very crucial to us, and it also became a way for us to continue engaging with the community and get our name out there as a new business.”
It was important to Long to take precautionary action in response to COVID-19. Not only did he want to keep his family safe, he also wanted to ensure that he had the necessary supplies like hand sanitizer, plexiglass dividers and upgraded filters for the cafe’s HVAC system which would ensure his staff and customers would also be safe when they eventually reopened
.Their efforts seem to have paid off. None of the staff has gotten sick, and these days the customers have started coming in again. “By the end of July, we saw business slowly return, and now I think we are starting to get a sense for the potential of what this space might be.” Peachy Corners Cafe has a loyal following and Long knows many of the regulars by name. Popular among working professionals during the day, there are also a lot of families and kids that frequent the cafe after school.
No space for hate
Since the beginning of the pandemic, there have been those who have blamed Asian countries for the origin and spread of the COVID-19 virus. When those views were expressed in the media, the idea quickly took hold and Long witnessed a variety of responses from microaggressions and boycotting all the way to outright intimidation and violence.
“Atlanta has got this great community and great sense of community, but recently it seems there has been a rise in resentment,” said Long. “With rhetoric from our elected leaders, regardless of which political side they are on, when you are trying to score political points by going after North Korea or China, you can inadvertently paint targets on the backs of your Asian American citizens.”
Locally, the response to these ideas has been largely passive-aggressive rather than outright aggressive, unlike the hate crimes frequently taking place in cities like San Francisco and New York where Asian Americans are literally being attacked on the streets without provocation.
Throughout the pandemic, and amplified over the last four years, the rise in racism and hate crimes has set the stage for prejudice, hatred and fear. Armed protestors took to the streets of Chinatown in Chamblee last summer, telling Chinese business owners and citizens that they were not welcome.
Businesses on Buford Highway are receiving hateful phone calls or prank calls — and some have even had rocks thrown through their windows. Last spring ‘Wuhan plague’ plaques began popping up on signs and businesses throughout the city that depicted Winnie The Pooh eating a bat. These incidents represent a growing hostility towards Asian people as a whole, and ultimately culminated in the brutal slaying of eight people — six of whom were Asian women — working at historically Asian spas in March.
Long said he has heard reports of an increase in hatred and intimidation toward his Asian customers, especially teenagers and kids who have noted increased bullying at school. “I consider myself very fortunate,” said Long. “I think Peachtree Corners has been amazing and supportive of all of its businesses. I haven’t necessarily experienced anything like that, we haven’t gotten those phone calls to our cafe. But we have had times when a customer walks through the door and walks out, and I have no idea if it’s because of me.”
Making a difference
Not one to simply stand by and witness these upsetting trends and devastating losses, Long has taken an active role in helping the Asian American communities heal and find solidarity in the face of what is often overwhelming fear and worry. Though he does not lead any nonprofits, Long is well connected with a number of the organizations and community leaders that are making a difference. By leveraging those connections, he has helped to engage volunteers, spread information about the efforts of nonprofits he admires, like Stop AAPI Hate, and organize demonstrations such as the Stop Asian Hate rally which drew over 3,000 attendees to the Liberty Plaza in Downtown Atlanta. Long also organized a candlelight vigil for the victims in Dunwoody and a cultural celebration in Decatur which aimed to both educate and celebrate Asian American culture.
Back in April, Long was asked by the Democratic Party of Georgia to introduce President Biden during a drive-in rally at the Infinite Energy Center. During his speech, Long talked about his experience as the son of Vietnamese immigrants, the ways in which COVID-19 has affected the Asian American community and the recent election of two Democratic senators in Georgia. The fact that the rally happened to take place on the 46th anniversary of the Fall of Saigon during the Vietnam War cemented the importance of speaking on these issues for Long.
What can we do?
In addition to donating to causes such as Stop AAPI Hate, Long also has been advocating for local Asian-owned businesses by posting reviews online and encouraging people to frequent those restaurants and shops. He created and distributed Equality Eats Here stickers to display on the doors of eateries that are safe places for all people. Long also recommends talking to your kids about bullying and how to ensure their Asian American classmates don’t feel alone during these trying times.
“On a micro level, within our community, I would encourage people who live in Peachtree Corners to get to know the owners of local small businesses,” said Long. “It means even more when it’s an Asian or a Black-owned business and you get to know the owners by name. There’s a bond that you build, and it becomes harder to let all the hate and fear come into play when you personally know someone.”
If you’ve been to or near the Forum in the past few months, you’ve probably noticed cranes and construction crews. The anticipation of the first phase of renovation of the 22-year-old retail center has left a lot of Peachtree Corners residents as well as nearby patrons excited to see changes.
The Forum administration invited the media for a hard hat tour on July 17. The event showcased the redevelopment progress ahead of The Plaza’s grand opening on Aug. 8.
Scrumptious bites incoming
Executives from the development and leasing teams joined on-site management and led attendees around the new central gathering space, guest amenities and Politan Row, the newly created 10,000-square-foot food hall.
Dining concepts from veterans at Sheesh, Twenty-Six Thai and newbie Gekko Kitchen were the first food vendors announced for the space, which is expected to open in January.
“We can’t wait to introduce the Peachtree Corners community to our food hall experience,” said Politan Group CEO Will Donaldson in a news release. “Every detail from the design to the bar program to the cuisine is thoughtfully curated to inspire guests to not only mingle with one another but to connect with our incredible restaurateurs and discover new favorites.”
During the tour, Donaldson explained that eventually there will be seven different global cuisines in the Politan Row food court at the Forum featuring well-known and up-and-coming local talent. Once complete there will be a central bar, a private event venue and a covered outdoor patio.
“One of the things that we’re excited about is this unique design that we’ve come up with, that’s very specific to this area,” he said. “We’ll be open seven days a week for lunch and dinner. Whether you’re with a group for lunch or with your family, it works great for multiple settings.”
Twenty-six Thai owner Niki Pattharakositkul said the restaurant will work with local vendors to source the freshest meats and produce possible.
“There are certain types of produce and protein we try to source locally, but sauces and the more exotic produce and herbs, we have to import from Thailand,” she said. “Our brand is trying to move towards doing things locally and sustainably.”
Working with organizations such as Georgia Grown limits the use of large food distribution companies. Since starting Twenty-six Thai in 2016, Pattharakositkul has launched seven locations across metro Atlanta, including at Politan Row’s Ashford Lane and Colony Square.
The eatery describes itself as an “authentic wok-fired Southeast Asia-inspired menu featuring items such as pad Thai, pad see ewe and classic drunken noodles.”
Sheesh, a Mediterranean concept that uses simple, wholesome ingredients prepared with unique spices and blends, is run by corporate executive chef Charlie Sunyapong and director of operations Raquel Stalcup. The two are also members of the group behind full-service restaurants Stäge at Town Center and Pêche at the Forum.
The popularity of those suburban concepts has already taken off. With Sheesh, they’re looking to do something different.
“There are going to be some things that are unique to Sheesh that you’re not going to get at the other places,” said Sunyapong. “You’re not getting a whole restaurant; this is quicker fare.”
Gekko Kitchen, a former food truck transformed into a hibachi and ramen experience, will be serving fresh, fast bowls that are more colorful and lighter than traditional hibachi fare.
Gathering spots
Development Manager Nick Lombardo explained that NAP is moving away from building big construction projects from scratch like Colony Square in Midtown Atlanta and Avalon in Alpharetta.
“As a company, North American Properties pivoted around 2020 from building big ground-up construction to more redevelopment with already existing properties,” he said. “With the thought of great assets that just need a little more attention Infused into them to create value, we bought the Forum in 2022.”
He said that value-add propositions done at The Forum will create a more walkable center.
“Trying to compete with the internet on convenience is a very tough task, so the way we differentiate is by experiences,” he said. “We host between 150 to 200 events every year. We have things like concerts, wellness and fitness events and we have child playtime events. Our marketing team does a great job and they’re the differentiator when it comes to what makes our property stand out.”
By the first week of August, a large gathering space will be unveiled in the central area of the property between Pottery Barn and seafood restaurant Pêche. It will have a nine-foot LED screen capable of hosting movie nights and sports viewing. There will also be musical performances featuring local artists.
“We’re not in competition with Town Center,” said Charlotte Hinton, marketing manager at The Forum. “Town Center has gates like a real music festival and we’re more like a ‘chill and enjoy the music’ vibe where you can grab a beer and hang out or maybe kind of walk around.”
The smaller space and artificial turf are unlike the Town Center space where attendees spread blankets and bring chairs. The Forum will have furniture and seating in the space so folks can just gather and either enjoy time with family or partake in events.
The Forum will also offer valet parking on a limited schedule at that end of the property.
More improvements
Although the construction equipment will have moved out, the jewel box building will house a yet-to-be-named restaurant that will open early next year.
“We’re pretty much done with what we’re doing as far as landlord work,” said Lombardo. “We ask our tenants to bring their brand and their design and their material pallet and put that on the building to express their brand identity. They know their brand better than we do. They know how to best design their building and how it functions and works.”
It’s the same process with retail stores, he added.
“We always ask all of our new tenants to come in here when they’re building their storefront,” he said. “They’re not just selling their clothes; they’re selling a lifestyle in the brand so we ask them to push their brand out to the street.”
Even with the new spaces, there will be no shortage of parking, Lombardo added. “There’s plenty of parking behind these buildings,” he said pointing toward Pêche. “What we’ve done is enhance the connectivity to those areas. We’ve redone this breezeway and we’re adding lighting and connecting the parking lot to the main boulevard here. The goal is to replace cars with people and activity and bring a sense of community to the property.”
The Taste of Peachtree Corners has been in the works for years, but the COVID-19 pandemic put many key events on hold for the Peachtree Corners Business Association (PCBA).
But luckily this year, the dedicated staff of volunteers successfully executed a memorable event and introduced a lot of local business owners to their neighboring restaurants and caterers.
As I walked up to the Community Chest Room at Peachtree Corners City Hall on June 27, there was a line outside the door. I later found out that over 100 people had registered to attend the event. I got checked in quickly and was faced with a “passport” of 10 Peachtree Corners restaurants serving everything from high-end bakery items to good old-fashioned barbecue, and modern twists on seafood and American cuisines.
Let’s talk about the food
The idea was to visit all 10 restaurants and collect stars while trying samples and small plates. My first stop was Firebirds Wood Fired Grill, and they had my favorite – homemade chips and queso. The queso was smoky and mildly spicy with a great depth of flavor. What a great start. Next up was Chopt. Creative Salad Co. I had never heard of this restaurant before, but they blew me away with a perfect amuse-bouche of cherry tomato, pesto, mozzarella, and olive oil. These guys understand simple and fresh Mediterranean flavors.
The folks from Marlow’s Tavern were also on-site serving shrimp and grits with jalapeno, spinach and tomato beurre blanc. This is definitely the style of elevated food I’ve come to expect from Marlow’s. And as a nice touch, they prepared a refreshing blueberry cocktail.
Another familiar face was set up on the other side of the room. J.R.’s Log House Restaurant served southern favorites like pulled pork sliders, baked beans and mac n’ cheese. I couldn’t pass this one up. The pulled pork was tender, tangy and saucy. Exactly what I want from a barbecue. Lazy Dog’s table really impressed me with its presentation. The tuna cup with rice, avocado and chili with chips on the side, was a real stunner.
Moe’s Southwest Grill was also on-site handing out tasty tequila lime chicken with rice, avocado, and black beans. This super hearty and comforting entrée was followed by a seafood course from PECHE Modern Coastal. Crab cakes with a croissant pinwheel, roasted garlic and lemon aioli and arugula were on the menu and the flavor combinations were simply fantastic.
PECHE’s sister restaurant STAGE Kitchen & Bar was next door offering a tuna and salmon tostada with avocado, eel sauce, spicy mayo, and cilantro. This was easily one of my favorite bites of the night. The tostada was crunchy and light with clean and bright flavors. No kidding, I could probably eat this every day for lunch.
I moved on the Smoke’s Family Catering and owner Phillip Smoke had whipped up enough barbecue to feed an army. I had the pleasure of trying the smoked chicken with potato salad and it was the perfect pairing. Last but not least: dessert. I capped off the evening with a beautiful chocolate ganache-filled croissant with perfect lamination and flaky texture.
The inspiration behind the event
With a (very) full stomach, I caught up with PCBA President Lisa Proctor to talk about the event.
“We knew that COVID was really hard on a lot of our restaurants to get people back in,” said Proctor. “We wanted to do it in June because we wanted to celebrate our military. Everybody remembers them maybe on Memorial Day or different things, but June is the 80th anniversary of D-Day.”
“The military is always close to our heart,” she added. “We’re also very proud of our restaurants. They all have gone above and beyond.”
Tonight, the PCBA was honoring the Armed Forces and its brave veterans while bestowing two donation checks to very worthy causes.
The first check for $500 went to Folds of Honor. Since 2007, Folds of Honor has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, their mission expands to the families of America’s first responders.
The second check for $500 was given to Light Up the Corners, a 501(c)(3) volunteer organization with an annual glowing, flashing, blinking, shining, nighttime running party and fundraiser in one. All proceeds from the event go to benefit less fortunate children and families in the Peachtree Corners community who are struggling by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.
Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.
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