Business
The French-American Chamber of Commerce Heads into its Second Year in Peachtree Corners
Published
2 years agoon
FACC boosts trade and investment between France and the Southeast.
Leaving behind airport-like security measures that allowed one-person-at-a-time access to the French Consulate building in Buckhead a year ago, The French-American Chamber of Commerce — Atlanta Southeast (FACC) planted its roots in the heart of Silicone Orchard. It has become a part of the innovation ecosystem of Curiosity Lab at Peachtree Corners and has much to celebrate.
How have things gone since they heralded their repositioning to a smart city with real-world connected infrastructure and 5G, using robot-delivered ribbon and scissors during their Peachtree Corners inauguration? I weighed-in with Katherine Lafourcade, Executive Director of the FACC since January 2021, to discuss how the well-timed relocation has played out to date.
Serendipity at its finest
It was perfect synergy — the strategic move to a vibrant tech environment in combination with the official launch of the La French Tech Atlanta community. Atlanta received this French government-backed accreditation in 2021. It’s now one of 12 American cities that aid French tech startups looking to branch into the United States and American tech companies looking to cross the Atlantic and branch into France.
The La French Tech presence in Curiosity Lab, along with the FACC, solidifies Silicone Orchard as a startup hub — a desirable destination for international tech companies and investors.
Curiosity Lab enables startups to prove out new technologies in a real-world setting with infrastructure that includes cellular vehicle-to-everything (C-V2X) technology, autonomous vehicles, drones, robotics and solar roadways.
Lafourcade deems the move advantageous. “The space at Curiosity Lab is amazing,” she said. “There’s always something new and different happening. It’s always evolving. It’s fun to be in that environment. They’re digging holes, moving walls, there are drones, robots — kind of everything. What a great thing to be able to offer access to all of that as a chamber of commerce.”
With a terrific team of people and fluid connections to the wider community around Atlanta, the FACC intends to remain at Curiosity Lab for the long haul.
“Onward and upward! Curiosity Lab generates interest and piques people’s curiosity. It’s an easy sell. Peachtree Corners is unique. It’s pretty special,” Lafourcade beamed.
PTC — The host with the most
The city has embraced the FACC, offering support every step of the way. “Peachtree Corners has been an amazing partner. They help by sponsoring events. I joke that they’re ‘the Yes People,’ but they really are! They help in any way they can. I think they’ve been instrumental in the chamber doing as well as it is now,” Lafourcade said.
French American chambers exist solely through their membership and events. There are no subsidies or funding coming in from elsewhere.
After having been hit hard by the COVID outbreak, the FACC is presently thriving. Being in a milieu that attracts the interest of French technology companies looking to expand facilitates partnerships as the Chamber has much to offer.
“We work closely with the French Consulate, the Metro Atlanta Chamber,” Lafourcade said. “We have really great connections with the city and the mayor’s office of international affairs. We’re in the heart of a bustling community. Our location really helps that role.”
A hub of innovation, open-mindedness and an entrepreneurial spirit
While the FACC has a special focus on France, the collaboration and development expand to other European countries. In turn, the cosmopolitan nature of Atlanta and surrounding areas astonishes Lafourcade, who moved here from Switzerland.
“I’m a bit amazed at the number of people here who weren’t born here. People have come for work or other reasons, and everybody is thriving. I think that is due in part to local people, southern hospitality and warmth. There’s a welcome for everybody. It doesn’t matter where you’re from. The attitude is, ‘the doors are open. We’ll help you on your journey,’” she surmised.
Curiosity Lab PR and Strategy Representative Kelsey Neely confirms that the innovation center was an excellent option for the FACC headquarters, especially partnered with La French Tech and OVHcloud US, their alternative cloud provider.
“We have such a great international presence. The Curiosity Lab can act as a launch pad for these startups expanding in the United States, and potentially beyond,” Neely said.
She recollected the first French startup to join Curiosity Lab through the FACC and the La French Tech program, Urban Canopee. “They make structures that are placed in urban environments to help bring greenery back to the space, keep the air cleaner and fight climate change,” Neely explained. “We actually have one deployed in the city of Peachtree Corners Town Center.”
You may have seen the ‘corolle’ there; it’s a modular, vegetation-covered installment intended to cool down concrete city expanses by “greening them up.”
At the first ever Crystal Pitch Competition this past October, part of the France-Atlanta event series that has been running for 13 years, Neely witnessed some startups present their exciting entrepreneurial undertakings. She shared a look of intense satisfaction.
“You can see through [this] event, Atlanta is growing as a technology hub,” Neely said. “It’s being recognized across the country now as having a healthy startup ecosystem. We’re really happy to be a part of that.”
The Crystal Pitch StartUp competition
The October 24th France-Atlanta Evening in Tech was held at Georgia Tech and sponsored by Morgan Stanley, Peachtree Corners, OVHcloud US, Orbiss Inc. and Georgia Tech. Valuable startup pointers and insights were shared by seasoned entrepreneurs and keynote speakers Christine de Wendel, CEO of sunday; Bruno Jactel, CEO of Pertinent Health, who later pivoted and also pitched his startup Hypercell; Pascal Jaillon, SVP of Product and Digital Accounts at OVHcloud US; and Stanislas Normand, Exotec VP of Operations.
The Shark Tank-type competition ensued, highlighting Atlanta’s growing La French Tech community aimed at expanding local and France-based startups in Atlanta, the Southeast and in Europe. The atmosphere was exhilarating; it was “on” between five startup companies.
Entrepreneurs had a limited time to pitch their ideas to a panel of judges in the hopes of winning prizes like $120,000 in OVHcloud US credits, a year of desk space at Curiosity Lab, tax and accounting support from Orbiss Inc., two tickets to the France-Atlanta Gala (the signature business event of the FACC) and mentoring by La French Tech and French Trade advisors.
The competing startups
Covering their inventive solutions, future plans and the global impact their businesses will have, the startups presented in the following order:
- Strapt Vending — Recognizing a change in consumer purchasing, Founder and CEO Carly Simenauer developed dispensers as vehicles for consumers to sample products in a controlled way using a QR code. The premise is that users are more engaged after they’ve been able to try a product for free.A rapid authentication process to obtain the free samples allows companies to follow-up with and funnel consumers via email afterwards. Intended for feminine hygiene and personal products, Strapt helps companies bring new products to market.
- Rebillia Platform — Co-Founder and CEO Snir Avidan presented flexible subscription management software that puts today’s consumer in control. Apparently, allowing customers to create their own subscription plans was a real hit.There are four million end users of this system, it forms the backbone of several famous brands and it has all been through word of mouth. They’re proud to have spent $0 on marketing.
- Videtics —Videtics offers intelligent video analytics software, AI for the sake of mankind – think a surveillance revolution, of sorts — for security, to track shopping habits in a mall or to address congestion and mobility shifts in cities. Deep Learning Engineers Alan Farbach, co-counder and CEO, and Pierre-Alexis Le Borgne, co-founder and head of research, pitched their simple business model.A license per camera costs 500 € annually and the software can be integrated so clients may keep what they’ve already installed. They hope to experiment in Peachtree Corners, testing the accuracy of their algorithms.
- Hypercell Technologies — Bruno Jactel, CEO and co-founder, delivered the winning pitch of the night with a solution to help prevent future pandemics by implementing rapid diagnostic monitoring and control of viruses in the food chain, specifically in animal reservoirs. Due to recent events, the appeal of mitigating the spread of infectious diseases to reduce cost and shield the human population is easy to appreciate.
- ADAXIS —Based in Bayonne, France, this company aims to streamline the additive manufacturing industry by reducing human intervention. They’ve created a software platform capable of transforming any robot into a flexible 3D printer and have shown promising traction with over 30 customers in Europe, America and Asia.
Vive la réussite!
When I inquired about the criteria for participation in the Crystal Pitch competition, Sébastien Lafon, President of La French Tech Atlanta replied, “It was really for U.S. startups with the ambition to launch their businesses in Europe, using France as a platform. For French startups, it was to see how they are thinking about their business plan to expand into the United States. No series A, B, C or D. We just want to create those relationships between French and American startups!”
Lafon views Peachtree Corners as an invigorating place for the opening of La French Tech Atlanta. “You can see how Curiosity Lab continues to generate interest. We had several companies today that are interested in partnering with Curiosity Lab for the Smart City concept. We are incredibly fortunate and thankful to partner with Curiosity Lab,” he said.
On the heels of their first anniversary at Curiosity Lab, Lafon declared, “We are happy we had an event like this. Twenty-two startups applied for the competition. This event generated so much interest, we’ll see about maybe having it twice a year.”
More La French Tech social events that foster French-American startup relationships can be expected.
As for the FACC, all signs point to Lafourcade having every reason to be confident in her snowball-effect vision of the future: increasing members and interest, creating additional connections and helping even more businesses. It’s a plan that seems destined to materialize, in large part, because they are now headquartered in Curiosity Lab at Peachtree Corners. As if our fair city wasn’t alluring enough, the French connection gives Peachtree Corners an additional dose of je ne sais quoi, wouldn’t you agree?
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Patrizia hails from Toronto, Canada where she earned an Honors B.A. in French and Italian studies at York University, and a B.Ed. at the University of Toronto. This trilingual former French teacher has called Georgia home since 1998. She and her family have enjoyed living, working and playing in Peachtree Corners since 2013.
Business
SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ
Published
3 days agoon
April 15, 2025SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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How NetPlanner Systems powers businesses with tech-forward services and solutions
Anyone who’s been in business for more than a decade — maybe even less than that — can attest to the changes one must make to stay relevant. Such is the case with NetPlanner Systems.
During a discussion recently with Southwest Gwinnett magazine, CEO Clint Bridges explained that NetPlanner was an outgrowth of another company he started in 1983, initially in Mableton and later moved to the Peachtree Corners/Norcross area in 1985.
The first company manufactured printer and modem cables, which were in high demand during the early personal computer market boom. The company transitioned from manufacturing to providing networking services in 1987 due to the shift in the market and the desire to stay in a service-oriented business.
“Those cable assemblies sold for higher margins in the early days of the PC market. Rapidly, a lot of that manufacturing went offshore, and the margins went down, and a number of my competitors decided just to become brokers in that field,” said Bridges. “I didn’t really want to become a broker. I am very technical, very hands on, and so I sold that first business in 1986.”
Services and market reach
The contacts and trust he’d built with customers prompted him to go another route.
“Local area networking was starting to come into the marketplace, and so instead of manufacturing cable assemblies, we started to do networking, which involves putting network cabling and related hardware into commercial buildings,” he said.
NetPlanner built some of the earliest networks in the area.
“This was back in the days before there were any standards for this,” Bridges added.
Today NetPlanner provides complete design services, installation and ongoing maintenance of all communication systems in commercial buildings, focusing primarily on hardware. The company also runs a network services division that offers help desk support for small businesses without their own IT departments.
“That’s what really caused NetPlanner to be formed in 1987 — the desire to be in a service business and to provide a service that was still working with the same sorts of clientele in the computer marketplace,” he said.
NetPlanner works with a variety of commercial enterprises, as well as K-12 schools, colleges, universities and large hospital systems.
“Everything that wasn’t on the IP network in a commercial building before 1990 started to fall onto the IP network,” said Bridges. “Things that we never anticipated, including telephone systems, which were totally separate back in the 1980s, now all operate over IP-based systems.”
In addition, things like security and access control, video surveillance and similar systems all work on IP networks.
“So as time has gone on, NetPlanner has received requests from our customers to install these other systems, and we’ve embraced the other technologies that are now a part of almost all commercial buildings,” he added.
The company is now expanding its services to include nurse call services for hospitals — one of the newer markets for NetPlanner.
Security and access control systems
With ever-changing business technology needs, NetPlanner successfully keeps current with trends. With heightened security concerns everywhere, the company installs biometric readers and smart camera systems for access control.
“We provide a wide variety of smart camera systems, where they can do recognition, license plate recognition, facial recognition — all those kinds of intelligent systems for commercial spaces,” he said.
Building relationships with a wide variety of manufacturers who provide different types of software systems is how NetPlanner meets the needs of its clients.
“We work with whatever software system the particular enterprise feels is most appropriate for their needs, depending on whether they want to do license plate recognition or face recognition,” said Bridges. “We do a tremendous amount of security camera work in schools all over the southeast. And that is becoming more top of mind in school systems now.”
But there’s more. NetPlanner also provides distributed antenna systems (DAS) to improve cell phone coverage in commercial spaces.
“Cell carriers are concerned about not just signal strength, but also channel capacity — the ability to have a much larger number of users that might be around a particular cell tower at any given point in time,” said Bridges.
When installing a DAS, NetPlanner’s proficiency in coordinating with the carriers ensures compliance with carrier requirements and optimizes signal strength and coverage throughout the building.
Evolution of the technology-driven company
Anyone who knows Clint Bridges shouldn’t be surprised that he’s right in the thick of the technology boom. He started his first company at 19 and attended Southern Tech for a while before focusing on entrepreneurship.
“My passion for technology goes back to my earliest years. I’ve been fascinated by electronics and computers since I was very young. And I always had a home laboratory in the basement of the house as I was growing up,” he said. “I knew when I was in high school that I wanted to be an entrepreneur. During my time at Southern Tech, I started my first company and realized that’s what I wanted to do more than be at Southern Tech.”
NetPlanner is not only a local company. It operates fully-staffed branch offices in Augusta, Columbus and Savannah, as well as in Nashville, Tennessee; Raleigh, North Carolina; and Tampa, Florida. It has also provided services in every U.S. state, as well as parts of the Caribbean, Canada, London and Puerto Rico.
“We do projects all over the country, including some that are for companies that need to do national rollouts,” Bridges said. “A lot of our customers want to see the exact same approach used consistently throughout all their facilities across the country. So they’ll look to a company like NetPlanner to go and provide that consistent installation of all their communications technology needs in all their facilities across the country.”
Community commitment
Whether it’s working with manufacturing facilities and distributors, some of the largest big box organizations in the country, small retail businesses or anything in between, NetPlanner never loses sight of the local community.
With a home base in Peachtree Corners, the company has strong community involvement — including adopting a roadway section for clean-up efforts and participating in local chamber of commerce activities. NetPlanner has been active in several community events, such as shoe drives, food drives and charity walks, demonstrating its commitment to giving back.
“Since 2018, we’ve adopted a roadway section in the community through Gwinnett Clean and Beautiful,” said Michelle Bruck, marketing specialist at NetPlanner. “We go out about five times a year, clear debris off of that roadway and just make sure that it’s beautiful and that it’s safer for people who are walking or driving in the area.”
Nationally, NetPlanner participates in Toys for Tots and Walk to End Alzheimer’s.
“Not only [do we give back] in our headquarters location, but all of our branch offices look for ways to help, get involved and support our communities that we’re part of,” Bruck added.
NetPlanner’s marketing efforts include social media, direct marketing and trade shows, with support from Vox-Pop-Uli for branded materials and printed media.
“When we first started using Vox-Pop-Uli, we had just a straightforward vendor relationship, but they very quickly became a partner to us,” said Bridges. “Vox-Pop-Uli has actually set up a company store on our behalf where our employees can purchase branded material, branded clothing, ball caps and those sorts of things. And they also handle printed media — things that we would use at trade shows.”
Looking forward
With technology moving at a warp speed, NetPlanner relies on a lot of repeat business.
“Bandwidth requirements are increasing year after year,” Bridges said. “Fiber optic cabling that we might have installed 10 years ago won’t support the data rates that are needed today, so it needs to be changed out in many cases.”
Many of the customers that he’s been with for several decades use NetPlanner’s services over and over.
“We’ve gone into the same building and re-cabled it over and over again as the different category levels of copper cabling have advanced,” he said. “The demands on fiber are now way beyond what they were even five years ago because the capacity has increased so much.”
And as everyone is embracing artificial intelligence, Bridges said he’s working to keep up.
“Everyone is well aware of what’s happening in the artificial intelligence space. And what’s really amazing to us is the number of new data centers that are being built across the United States by all the major players,” he said. “It’s kind of hard to imagine even being able to keep up with all that. We do a lot of data center work ourselves, and are trying to engage with more of our customers to help build some of these newer data centers.”
He added that the artificial intelligence boom is causing so much additional strain on the network infrastructure across the country, there are concerns about how it’s all going to be powered.
“I think everyone’s concerned,” he said. “Everyone that’s involved in this is wondering how we’re going to meet the bandwidth demands, the capacity demands, the power demands to make all this work.”
Staying ahead of the curve
With decades of experience, Bridges offers advice for all types of businesses starting out — put technology needs into your business model early on.
“The companies that struggle the most with technology are the ones that wait until after everything with the building is developed and completely built before they realize that they need Wi-Fi or some other network installation done,” he said. “It’s just a much more efficient process if we’re involved as early as possible to help design the network, along with the building structure itself.”
He also emphasized the importance of staying ahead of technological advancements to avoid falling behind.
“As fast as technology moves, if you get behind the power curve, it’s really hard to catch up,” he added.
The Local Thread: This business profile series is proudly supported by Vox-Pop-Uli, championing local stories and the communities we serve.
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Peachtree Corners resident, Bill Frey, founder of Illuminating Design Inc., has stepped into the limelight on the acclaimed reality series The Blox to vie for the coveted title of the greatest start-up company in the nation.
The program follows Frey and his fellow contestants as they tackle a series of high-stakes business challenges, offering viewers an unprecedented look at the trials, triumphs and transformation of an emerging entrepreneur.
Now in its sixteenth season, The Blox bills itself as “the largest live-in entrepreneurship competition in the galaxy.” Over the years, it has evolved into a trending docuseries, available for viewing on multiple platforms — the free mobile app (for Android and iOS), on Prime Video, at betablox.com or on Facebook at BetaBlox.
Joining The Blox
Twenty years ago, Frey saw an opportunity to bring exceptional service, quality design and accountability to a rising lighting industry. Guided by his entrepreneurial spirit, he has sought opportunities to take his business to new heights and found just that in The Blox.
Unlike conventional entrepreneurial competitions, The Blox, a brainchild of MTV reality star and entrepreneur Weston “Wes” Bergmann — best known for his appearances on shows like The Real World and The Challenge — offers a new, groundbreaking format. Participants are immersed in a unique environment, living together and confronting a series of challenges that test their entrepreneurial acumen.
Frey’s talent and vision propelled him to be among the fortunate few selected to compete on show out of an impressive pool of 50,000 applicants.
“I am humbled and honored to be a part of The Blox, a game-changing platform that has given me the opportunity to evolve both personally and professionally,” he shared. “The show has been an incredible learning experience, and I am grateful for the chance to showcase my business and its potential on such a remarkable stage.”
You can follow Frey as he is featured competing in different entrepreneurial challenges throughout the series, which is divided into an eight-episode arc that premiered on March 23. New episodes are released weekly.
For more information about Bill Frey and Illuminating Design, visit illuminating-design.com.
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