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Embracing Multiple Cultures: Hispanic Heritage Month

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Present at the grand opening were GCPS teacher Ainsley Clarke, Georgia Hispanic Chamber of Commerce, President Veronica Maldonado Torres and many others.

Latina author, publisher, educator and entrepreneur encourages everyone to embrace Hispanic Heritage Month, no matter your race or ethnicity.

When Nury Castillo Crawford sought a publisher for her children’s book based on her life immigrating from Peru to the United States, she realized that her vision wasn’t met with open arms. Like many industries, publishing is dominated by White males.

Many book publishers utilize a formula or algorithm for predicting successful sales. Even though in the last few decades, books that didn’t necessarily fit the old standards have been huge blockbusters, many companies aren’t willing to take the risk.

“When I was ready to release my book, I had some interest because at that time there was a lot of chatter around immigration and immigrant status,” she said referring to then-presidential candidate Donald Trump’s push for tougher immigration laws.

But there was no assurance that she’d have much control over the final product. “I couldn’t get any guarantees that the title would stay the same. And the title was actually personal for me,” she said. “The characters [might not stay] as I imagined them to be because the story was based on my journey as an immigrant, and they didn’t know why I needed the girl and the mom, etcetera, to be brown. I didn’t need them to be lightened up. Some of those things were very important to me. I needed the book to be bilingual and they told me that bilingual didn’t sell.”

Faith and conviction lead to a publishing business

It was a hard decision for Crawford to make — compromise her standards or take a chance that the book deal wouldn’t happen. After much soul-searching, she decided to step out on faith.

“I was like, well I’m not changing it because it doesn’t fit your box,” said Crawford. “And I pretty much resolved to myself that even if I sell not one copy, at least this will be a little bit of a biography for years to come. So when I die, my great-great-grandkids could still look at the book and be like, ‘Oh this is the journey of my family coming to this country.’”

1010 Publishing was founded as a result of her wanting to get a book published but being unwilling to sacrifice her values and her story.

That was more than five years ago and Crawford, who is also director of Academic Support for Gwinnett County Public Schools and the president of the Georgia Association of Latino Administrators and Superintendents, has published several books since — those she’s written and those of other authors.

Her vision for the company is to focus on multilingualism. She started out with Spanish and branched out to other languages such as traditional Chinese, Korean, Vietnamese and French.

Respecting and celebrating our variety of heritages

Crawford’s heritage is important to her, and she prides herself on being American as well as Peruvian. As Hispanic Heritage Month approaches, she encourages everyone to embrace their roots, but also be open to learning about others.

Asian populations are the fastest growing minority group in the United States, but Hispanics have been the largest minority group in the country for about 20 years — and the numbers continue to grow. There are census predictions that by 2025, 25% of children in this country will have Latinx roots. “Just like any other community, we need to be not only very diligent and committed to ensuring that we are being represented, but we need to hold onto our heritage,” Crawford said.

A friend who had immigrated from Venezuela had told a story of her daughter who was reluctant to speak Spanish at school. She didn’t want to be singled out as different, even though there is a pretty significant population of Hispanic children there. Pop singer Justin Bieber had released a Spanish-language version of his hit song, Despacito, and several students were trying to sing the lyrics. The girl’s family mainly spoke Spanish at home and her command of the language was perfect. She helped her friends with the lyrics, and they were amazed at how “smart” she was.

Although she shouldn’t need a popular song to boost her self-esteem about who she is, Crawford said those types of stories are commonplace. “We need our culture to be embraced by all of our leaders in every aspect, in every in every venue of our community, because research tells us that when people feel seen, heard and respected, you’re going to get the sense of community that you’re looking for,” she said. “Until people feel like they’re genuinely part of the [community], there is no real unity.”

Jordan House, K-12 Chapel Leader at Greater Atlanta Christian School agreed that it is important to highlight other cultures as part of education.

“God created humans in His image, and the fact that He created us with different characteristics represents His creativity and desire to have different aspects of His image shown,” he said. “Helping gain awareness of culture, appreciating it, celebrating it, pointing to God as the creator [is an important part of education]. In years past, we’ve done a tour of countries and highlighted many aspects that are unique and beautiful.”

He added that Hispanic Heritage Month is another way to teach God’s love. “From my viewpoint, the goal is to educate, gain awareness, gain appreciation, celebrate and honor specifically Hispanic culture. If we honor God by honoring His beautiful creation, then we’ve done our job!” he said.

Goals of equality and literacy

Crawford said the challenge of putting everyone — not just minorities — on a parity with the status quo isn’t unique to Gwinnett County but does seem to be slow to overcome. “I feel like the change that we desperately need to see is not going to come forward as fast as we need to see it,” she said. “And that makes a lot of sense, you know in comparison to how African Americans have been a significant part of the United States population for a long time, but it was just a year ago that Juneteenth was recognized as a national holiday.”

She pointed to states like California, Florida and Texas where many Latinx families have lived for several generations. They are business owners, government officials and citizens who are very active in how the community is run.

“Many of the Hispanic and Latino families in Georgia are first or second generation,” Crawford said. “And most of them are not proficient in English. The majority of them are learning and there are different levels of acquisition of language.”

That’s kind of where Crawford’s latest endeavor comes in. Earlier this year, she opened THE little BOOK SPOT, a multilingual bookstore with a focus on diversity — diversity in ability, language, culture, ethnicity and race — in the Plaza Las Americas, perhaps the largest Hispanic-focused mall in the area. Currently the hours of operation are noon to 7 p.m. on Saturday and Sunday. Find out more at thelittlebookspot.godaddysites.com.

“One of the things that popped in my brain as I was talking to other Latino leaders was that when you go to a regular American mall… there’s always a bookstore inside it or nearby. It’s the opposite for our malls where mostly Latino people frequent,” she said.

So Crawford made it a goal to increase literacy, especially in the Latino community. Although she mainly writes children’s books, the store has something for everyone.

“I think we all need to be engaged and involved in learning and not leaving it up to somebody else. We should all try to be inclusive within our own lives,” she said.

The titles in her store run the gamut and don’t just focus on Latino and Hispanic cultures.

GCPS teacher and author reading to the kids on a Saturday.

“If you can’t name one friend from another culture, that’s a problem to me,” she said. “We should all do our best to try to learn about other people.”

And one of the best places to start is inside a book.

Books by Nury Castillo Crawford


Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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Life in Motion: The Gift of Organ Donation Fuels Active Lives for Recipients

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US Soccer team at the Transplant Football World Cup celebrating on the field

Peachtree Corners resident, Alex Everett traveled to Italy this past September — not as a tourist but as an athlete. The 28-year-old accountant and liver transplant survivor, served as goalkeeper on Team USA as they competed in the first-ever Transplant Football World Cup.

The event — part of the larger World Transplant Games — promoted giving the gift of life through a week of connection and sportsmanship, showcasing how people with organ transplants can live a normal, active life.

Soccer players in the middle of a match. One team is wearing blue, the other red and white.
photo credit: Riccardo Gallini/GRPhoto

“I first heard about the US Transplant World Cup team a few years ago through a social media post,” said Alex. “The first Transplant World Cup was originally going to take place in 2022 but was postponed due to the uncertainty around international travel and COVID. Fast forward to 2024 and Team USA had an interest meeting via Zoom to discuss details about the tournament and fielding the American team.”

Team USA

All together, they had 14 people from around the United States (hailing from Georgia, Ohio, New York, New Jersey, California and Hawaii) join the team, which traveled to Cervia, Italy in September to compete.

“There were 10 other countries that were represented in the World Cup, and we were split into two groups, one of five and one of six,” Alex explained.

Soccer players in the middle of a match
photo credit: Riccardo Gallini/GRPhoto

“It was an incredible experience representing the US at an international level, competing against other transplant recipients from around the world. We not only were able to share our passion for soccer but also our stories of transplantation and what obstacles we had to overcome to be where we were.”

Coming together to compete

Team USA played well in their matches but placed 9th out of the 11 teams. Because players came from all over the country to join the team, they hadn’t had the opportunity to practice together — or even meet in person — before the tournament started.

“The first time we met face to face and kick a ball as a team was our first game against France,” said Alex. “While that outcome was not what we wanted, we progressively got better as the tournament went on. Eventually ending with a win in a penalty shoot-out against Wales and a normal time win in our final game against Northern Ireland.”

Soccer goalkeeper in blue, blocking a shot
Alex Everett, photo courtesy of Team USA World Transplant Games

“It was an incredible experience, and I would highly recommend anyone who’s involved with transplantation to reach out and get involved with not only Team USA but also with the Transplant Games of America (TGA), which is an Olympic-style competition for people who have received transplants or living donors,” he added.

Most states in the US have their own TGA team, including one here in Georgia.

World Transplant Games 2025

The next World Transplant Games will be held in Dresden, Germany on August 17-24, 2025.

Over six days, athletes and teams from 60 countries will meet to compete in 17 different sports. The US Team is excited to be part of it again and are currently looking for more players interested in taking part.

A group of players from a coed soccer team wearing white uniforms (except for the goalie in orange), posing for a team photo
photo courtesy of Team USA World Transplant Games

Leave a lasting legacy

Alex is also involved with the Peachtree Corners-based organization LifeLink® of Georgia, a division of the LifeLink® Foundation.

Established over 40 years ago, the foundation’s mission is to inspire new organ donor registrations and celebrate those who have decided to save lives as a registered organ, eye or tissue donor. The mission is carried out locally through education programs and community awareness campaigns.

Earlier this year, LifeLink of Georgia launched The Infinity Campaign, a state-wide educational effort aimed at motivating and registering new organ donors. The campaign is represented by the infinity symbol, to demonstrate the lasting impact of organ and tissue donation.

LifeLink of Georgia partners with hospitals to support and guide families as they establish their loved one’s legacy through organ and tissue donation.

They carry out the decisions of registered donors or their families and honor the life of each donor by providing organs and tissue for transplant to as many patients as possible. 

Mid-sized white and class building with wide walkway leading up to it. The walkway is lined with flags and there are trees and colorful plants.
photo credit: LifeLink of Georgia

In 2023, 457 men, women and children gifted a legacy of life through organ donation with LifeLink of Georgia, yet there are still nearly 3,000 patients in the state awaiting an organ transplant and thousands more that could benefit from tissue transplantation.

“When you become an organ donor, your life story continues through the lives you save, ensuring that your legacy lives on indefinitely,” says Katie Payne, executive director, LifeLink of Georgia. “Life is an invaluable treasure, a lesson we learn anew each day from our donor families. Thanks to their generosity, LifeLink of Georgia saves thousands of lives every year, and we are deeply honored to continue this extraordinary mission.”

The Infinity Campaign 

The Infinity Campaign features a series of real stories from registered donors, each telling what inspired them to register and emphasizing the effect this decision has on saving lives. By sharing these stories, LifeLink aims to motivate more people to register as organ, eye and tissue donors and spread the message of hope and life.

“The decision to become a donor was deeply personal. It is an opportunity to give the ultimate gift — the gift of life,” said Adán Bean. “I get to continue to tell the story for others, be a little bit of ink in their pen and help them write what they want to write.”

As part of the launch, LifeLink has created the website mystorycontinues.com, which spotlights stories from donors and recipients and offers innovative tools, including the opportunity to upload a photo to share your support and spread the word on social media about the importance of organ, eye and tissue donation. 

Become a donor

Being a donor is an incredible way for individuals to make a difference and have an impact on the lives of others. One organ, eye and tissue donor can potentially save or improve the lives of more than 75 people.

The need for organ and tissue donors is greater now than ever, given the growing numbers of people on transplant wait lists and increasing numbers of people with diabetes and kidney disease.

Currently, there are about 3,000 people in Georgia on the organ transplant list and thousands more on the tissue transplant list.

There are several simple ways to register your decision to be an organ, eye and tissue donor: 

  • Visit mystorycontinues.com and sign up today.
  • Register when renewing or receiving a driver’s license or identification card at the Georgia Department of Driver Services.
  • Register when obtaining a hunting or fishing license through the Georgia Department of Natural Resources.

For more about LifeLink of Georgia, visit lifelinkfoundation.org/our-story/#llgeorgia.

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Community

Take A Walk Back in Time For The Holidays

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Three men dressed as the three wise men at a holiday Walk Through Bethlehem event

New experiences await at this season’s Walk Through Bethlehem

An annual must-see holiday event, Walk Through Bethlehem, presented by Simpsonwood United Methodist Church, will take place over three evenings, December 13–15. 

A camel as part of a Walk Through Bethlehem holiday event
photo courtesy of Simpsonwood United Methodist Church
  • 1,200 luminaries welcoming guests to Bethlehem
  • Live camels and Roman guards at Bethlehem’s entrance
  • Shopkeepers in costume interacting with guests
  • Interactive village with more than 12 individual shops
  • Animal petting area with donkeys, sheep and more
  • Shepherds sharing stories around a fire
  • Live nativity with wisemen bringing gifts
  • Attendees donating canned goods to Neighborhood Cooperative Ministries
  • Attendees enjoying hot chocolate and cookies
A woman dressed as a shopkeeper from old Bethlehem, surrounded by lit candles and items for sale
photo courtesy of Simpsonwood United Methodist Church
  • Friday, December 13, from 7 p.m. to 9 p.m.
  • Saturday, December 14, from 7 p.m. to 9 p.m.
  • Sunday, December 15, 6 p.m. to 8 p.m.

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PCBA Continues Charitable Giving at November Event

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Members of the PCBA and United Way of Greater Atlanta standing together holding an oversized donation check for $500

The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.

The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.

United Way of Greater Atlanta

The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.

“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.

A short-haired woman in black pants and print top standing in front of a PCBA event backdrop
Vanessa Roussell, United Way of Greater Atlanta

“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.

Assessing needs within the county

The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett. 

Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.

Giving back to support the community

“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”

Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.

Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.

About Peachtree Corners Business Association

“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area. 
 
For more information visit peachtreecornersba.com.

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