Community
Embracing Multiple Cultures: Hispanic Heritage Month
Latina author, publisher, educator and entrepreneur encourages everyone to embrace Hispanic Heritage Month, no matter your race or ethnicity.
When Nury Castillo Crawford sought a publisher for her children’s book based on her life immigrating from Peru to the United States, she realized that her vision wasn’t met with open arms. Like many industries, publishing is dominated by White males.
Many book publishers utilize a formula or algorithm for predicting successful sales. Even though in the last few decades, books that didn’t necessarily fit the old standards have been huge blockbusters, many companies aren’t willing to take the risk.
“When I was ready to release my book, I had some interest because at that time there was a lot of chatter around immigration and immigrant status,” she said referring to then-presidential candidate Donald Trump’s push for tougher immigration laws.
But there was no assurance that she’d have much control over the final product. “I couldn’t get any guarantees that the title would stay the same. And the title was actually personal for me,” she said. “The characters [might not stay] as I imagined them to be because the story was based on my journey as an immigrant, and they didn’t know why I needed the girl and the mom, etcetera, to be brown. I didn’t need them to be lightened up. Some of those things were very important to me. I needed the book to be bilingual and they told me that bilingual didn’t sell.”
Faith and conviction lead to a publishing business
It was a hard decision for Crawford to make — compromise her standards or take a chance that the book deal wouldn’t happen. After much soul-searching, she decided to step out on faith.
“I was like, well I’m not changing it because it doesn’t fit your box,” said Crawford. “And I pretty much resolved to myself that even if I sell not one copy, at least this will be a little bit of a biography for years to come. So when I die, my great-great-grandkids could still look at the book and be like, ‘Oh this is the journey of my family coming to this country.’”
1010 Publishing was founded as a result of her wanting to get a book published but being unwilling to sacrifice her values and her story.
That was more than five years ago and Crawford, who is also director of Academic Support for Gwinnett County Public Schools and the president of the Georgia Association of Latino Administrators and Superintendents, has published several books since — those she’s written and those of other authors.
Her vision for the company is to focus on multilingualism. She started out with Spanish and branched out to other languages such as traditional Chinese, Korean, Vietnamese and French.
Respecting and celebrating our variety of heritages
Crawford’s heritage is important to her, and she prides herself on being American as well as Peruvian. As Hispanic Heritage Month approaches, she encourages everyone to embrace their roots, but also be open to learning about others.
Asian populations are the fastest growing minority group in the United States, but Hispanics have been the largest minority group in the country for about 20 years — and the numbers continue to grow. There are census predictions that by 2025, 25% of children in this country will have Latinx roots. “Just like any other community, we need to be not only very diligent and committed to ensuring that we are being represented, but we need to hold onto our heritage,” Crawford said.
A friend who had immigrated from Venezuela had told a story of her daughter who was reluctant to speak Spanish at school. She didn’t want to be singled out as different, even though there is a pretty significant population of Hispanic children there. Pop singer Justin Bieber had released a Spanish-language version of his hit song, Despacito, and several students were trying to sing the lyrics. The girl’s family mainly spoke Spanish at home and her command of the language was perfect. She helped her friends with the lyrics, and they were amazed at how “smart” she was.
Although she shouldn’t need a popular song to boost her self-esteem about who she is, Crawford said those types of stories are commonplace. “We need our culture to be embraced by all of our leaders in every aspect, in every in every venue of our community, because research tells us that when people feel seen, heard and respected, you’re going to get the sense of community that you’re looking for,” she said. “Until people feel like they’re genuinely part of the [community], there is no real unity.”
Jordan House, K-12 Chapel Leader at Greater Atlanta Christian School agreed that it is important to highlight other cultures as part of education.
“God created humans in His image, and the fact that He created us with different characteristics represents His creativity and desire to have different aspects of His image shown,” he said. “Helping gain awareness of culture, appreciating it, celebrating it, pointing to God as the creator [is an important part of education]. In years past, we’ve done a tour of countries and highlighted many aspects that are unique and beautiful.”
He added that Hispanic Heritage Month is another way to teach God’s love. “From my viewpoint, the goal is to educate, gain awareness, gain appreciation, celebrate and honor specifically Hispanic culture. If we honor God by honoring His beautiful creation, then we’ve done our job!” he said.
Goals of equality and literacy
Crawford said the challenge of putting everyone — not just minorities — on a parity with the status quo isn’t unique to Gwinnett County but does seem to be slow to overcome. “I feel like the change that we desperately need to see is not going to come forward as fast as we need to see it,” she said. “And that makes a lot of sense, you know in comparison to how African Americans have been a significant part of the United States population for a long time, but it was just a year ago that Juneteenth was recognized as a national holiday.”
She pointed to states like California, Florida and Texas where many Latinx families have lived for several generations. They are business owners, government officials and citizens who are very active in how the community is run.
“Many of the Hispanic and Latino families in Georgia are first or second generation,” Crawford said. “And most of them are not proficient in English. The majority of them are learning and there are different levels of acquisition of language.”
That’s kind of where Crawford’s latest endeavor comes in. Earlier this year, she opened THE little BOOK SPOT, a multilingual bookstore with a focus on diversity — diversity in ability, language, culture, ethnicity and race — in the Plaza Las Americas, perhaps the largest Hispanic-focused mall in the area. Currently the hours of operation are noon to 7 p.m. on Saturday and Sunday. Find out more at thelittlebookspot.godaddysites.com.
“One of the things that popped in my brain as I was talking to other Latino leaders was that when you go to a regular American mall… there’s always a bookstore inside it or nearby. It’s the opposite for our malls where mostly Latino people frequent,” she said.
So Crawford made it a goal to increase literacy, especially in the Latino community. Although she mainly writes children’s books, the store has something for everyone.
“I think we all need to be engaged and involved in learning and not leaving it up to somebody else. We should all try to be inclusive within our own lives,” she said.
The titles in her store run the gamut and don’t just focus on Latino and Hispanic cultures.
“If you can’t name one friend from another culture, that’s a problem to me,” she said. “We should all do our best to try to learn about other people.”
And one of the best places to start is inside a book.
Books by Nury Castillo Crawford
- 3,585 Miles to be an American Girl (ages 4-7) — English and Spanish
- Sofia and Vivi: A Bilingual Children’s Book: Big Sister — English and Spanish
- Women Who Lead Featuring Latina Leaders: Featuring Nury Castillo Crawford — English and Spanish
- Marisol — English and Spanish
- Hispanic Mentoring: A quick guide to jump start your own mentoring program
- Plant the Seed Well… Expect Wonders: A Parent’s Guide to making sense of parenting in the 21st century — English and Spanish
- A Long Journey to Safety — English and Vietnamese
- What is going on in the World? — English and Spanish
- I Love You No Matter What — English, Korean and traditional Chinese
Not long after the incorporation of Peachtree Corners in 2012, city leaders envisioned an arts council that would ensure local arts and culture were given necessary attention. The Peachtree Corners Arts Council, now a 501(c)(3) nonprofit, was established in 2016 to bring that vision to life by creating an Arts & Culture Master Plan and Public Art Initiative program for the city.
The council facilitates public art projects, such as a soon-to-be-completed mural on Peachtree Corners Circle by artist Jonathan Bidwell. With another major endeavor, the independently funded Debbie Mason Memorial Garden, also nearing completion, Peachtree Corners Magazine caught up with the organization — now called Peachtree Corners Arts Inc. (PTC Arts) — to learn more about the projects as well as the future of arts and culture in our city.
Debbie Mason Memorial Garden
The Debbie Mason Memorial Garden is an aesthetic and contemplative garden space nestled in an area of the Peachtree Corners Botanical Garden near Town Center. A group of Peachtree Corners residents, with a shared love for the city’s first first lady and an appreciation for all that she has done for the city, formed the Debbie Mason Memorial Committee (DMMC) to raise funds to build the oasis that will delight with flowering color each season.
The goal of the DMMC is to preserve Mason’s memory by transforming a space that will offer Peachtree Corners residents a quiet place to reflect, connect and rejuvenate among vibrant colored seasonal plantings and mosaic tiled artwork, according to the PTC Arts website.
Although the Debbie Mason Memorial Garden falls under the umbrella of PTC Arts Inc., it had its own committee in charge of design and fundraising goals.
“When they started getting going, because they were creating an artistic kind of installation in the city and were going to raise the funds for it, they worked with our council for ideas and input on the plan that they ultimately came up with,” said Marcia Catterall, a member of PTC Arts. “They really ran independently with that. Primarily, they used us as the nonprofit vehicle to raise the funds.”
Independent of PTC Arts, DMMC created all of its own publicity and had a committee tasked with handling all of the fundraising.
Building a master plan
Although the objective of PTC Arts Inc. is simple, the execution can be complicated.
“We had our hands in numerous things,” said Catterall. “We’ve created the city’s arts and culture master plan. We created a public art initiative. Our goal was to think about all of the ways that arts and cultural activities could impact the city and then to help facilitate the creation and the installation of arts and culture in the city.”
The initiative, along with the master plan, took up the first several years of the council’s efforts. The master plan was formalized and officially adopted in 2018.
According to city records, “The resolution requires developers to meet with the Peachtree Corners Arts Council to discuss possibilities for public art on their property. Developers would also be asked to voluntarily set aside one percent of their project costs for public art, either by including public art on their site or contributing money to a public art fund administered by the city.”
“This Public Art Initiative and Vision Map is intended to help city officials, developers and the community at large visualize and implement the city’s public art future. It outlines a vision for public art, offers an inventory of opportunities for public art throughout the city and provides background on the types of projects that should be encouraged and prioritized,” the records continued.
Early efforts of the council included designing activities for the Town Green and facilitating the use of public spaces for a variety of arts and cultural activities.
“One of the things that we helped with initially was designing some of the activities and talking about how to host activities on the Town Green,” said Catterall. “Now that’s all handled separately by the city, but we were sort of the sounding board and created a lot of the ideas and the thoughts about how Town Green was to be used.”
The mural project and what’s ahead
The first big art installation project initiated from beginning to end by the council is a mural on the retaining wall at Peachtree Corners Circle.
“That’s going to be our first big project that we’ve started — soup to nuts — and have run with completely on our own,” said Catterall.
Jonathan Bidwell, a well-known artist out of Asheville, North Carolina is creating the mural, having designed several others in the past.
“He designed, for example, the playful foxes on the Social Fox Brewing Company in downtown Norcross,” she said. “He’ll be covering the big, long retaining wall that will border part of the Botanical Garden Walk around the Town Center area. And it will actually be near the Debbie Mason Memorial Garden.”
Funding for the mural project was covered partly through business donations.
“Part of our arts and culture master plan is to ask businesses, when they either develop or open up a new business, to donate 1% of their project value towards public art on their property or to give that to us,” Catterall said. “So, this is being funded mostly through the donation from QuickTrip’s new development.”
Since the company didn’t have a particular art installation in mind for its property, it allowed the money to go toward an effort elsewhere in the city.
The mural’s background colors were scheduled to be painted by the end of September with the remaining details to be completed by late October, in time for the ribbon cutting for the Debbie Mason Garden. That event is set for 11 a.m. on October 26.
For more information about Peachtree Corners Arts Inc., the mural or the Debbie Mason Memorial Garden, visit ptcarts.org.
You can read this article in the October/November issue of Peachtree Corners Magazine.
The Gwinnett County Public Library is now accepting applications for its next New Start Entrepreneurship Incubator Program (NSEI).
NSEI provides business education for formerly incarcerated individuals through in-person classes, online coursework and a robust network of mentors and community partners. NSEI is specifically geared towards the reentry population, which, in Georgia, is disproportionately minority populations and people of color.
This six-month course is designed to help community members who have served time in jail or prison create and sustain their own businesses.
“Formerly incarcerated individuals are an overlooked population of aspiring entrepreneurs, often lacking the means, access and support to launch a small business successfully,” said Charles Pace, executive director of the Gwinnett County Public Library.
About the program
NSEI originated as a grant project in 2021, funded by Google in partnership with the American Library Association.
Coordinated by a team of five library staff members, NSEI includes cohorts of 15 to 20 students who attend monthly presentations by local business experts on topics such as finance, marketing, licensing and writing a business plan. Following each meeting, participants complete assigned online coursework and receive one-on-one support from experienced small business mentors. The library provides free laptops and Wi-Fi service to those who need them.
The program’s culmination occurs at Launchpad, where the aspiring entrepreneurs pitch their businesses to community business leaders.
As of this year, the program has graduated 35 entrepreneurs in four cohorts. And the Gwinnett County Public Library Foundation has awarded $8,000 in start-up funding through the Launchpad event.
For more information, visit gwinnettpl.org/adults/new-start-entrepreneurship-incubator.
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