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Embracing Multiple Cultures: Hispanic Heritage Month

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Present at the grand opening were GCPS teacher Ainsley Clarke, Georgia Hispanic Chamber of Commerce, President Veronica Maldonado Torres and many others.

Latina author, publisher, educator and entrepreneur encourages everyone to embrace Hispanic Heritage Month, no matter your race or ethnicity.

When Nury Castillo Crawford sought a publisher for her children’s book based on her life immigrating from Peru to the United States, she realized that her vision wasn’t met with open arms. Like many industries, publishing is dominated by White males.

Many book publishers utilize a formula or algorithm for predicting successful sales. Even though in the last few decades, books that didn’t necessarily fit the old standards have been huge blockbusters, many companies aren’t willing to take the risk.

“When I was ready to release my book, I had some interest because at that time there was a lot of chatter around immigration and immigrant status,” she said referring to then-presidential candidate Donald Trump’s push for tougher immigration laws.

But there was no assurance that she’d have much control over the final product. “I couldn’t get any guarantees that the title would stay the same. And the title was actually personal for me,” she said. “The characters [might not stay] as I imagined them to be because the story was based on my journey as an immigrant, and they didn’t know why I needed the girl and the mom, etcetera, to be brown. I didn’t need them to be lightened up. Some of those things were very important to me. I needed the book to be bilingual and they told me that bilingual didn’t sell.”

Faith and conviction lead to a publishing business

It was a hard decision for Crawford to make — compromise her standards or take a chance that the book deal wouldn’t happen. After much soul-searching, she decided to step out on faith.

“I was like, well I’m not changing it because it doesn’t fit your box,” said Crawford. “And I pretty much resolved to myself that even if I sell not one copy, at least this will be a little bit of a biography for years to come. So when I die, my great-great-grandkids could still look at the book and be like, ‘Oh this is the journey of my family coming to this country.’”

1010 Publishing was founded as a result of her wanting to get a book published but being unwilling to sacrifice her values and her story.

That was more than five years ago and Crawford, who is also director of Academic Support for Gwinnett County Public Schools and the president of the Georgia Association of Latino Administrators and Superintendents, has published several books since — those she’s written and those of other authors.

Her vision for the company is to focus on multilingualism. She started out with Spanish and branched out to other languages such as traditional Chinese, Korean, Vietnamese and French.

Respecting and celebrating our variety of heritages

Crawford’s heritage is important to her, and she prides herself on being American as well as Peruvian. As Hispanic Heritage Month approaches, she encourages everyone to embrace their roots, but also be open to learning about others.

Asian populations are the fastest growing minority group in the United States, but Hispanics have been the largest minority group in the country for about 20 years — and the numbers continue to grow. There are census predictions that by 2025, 25% of children in this country will have Latinx roots. “Just like any other community, we need to be not only very diligent and committed to ensuring that we are being represented, but we need to hold onto our heritage,” Crawford said.

A friend who had immigrated from Venezuela had told a story of her daughter who was reluctant to speak Spanish at school. She didn’t want to be singled out as different, even though there is a pretty significant population of Hispanic children there. Pop singer Justin Bieber had released a Spanish-language version of his hit song, Despacito, and several students were trying to sing the lyrics. The girl’s family mainly spoke Spanish at home and her command of the language was perfect. She helped her friends with the lyrics, and they were amazed at how “smart” she was.

Although she shouldn’t need a popular song to boost her self-esteem about who she is, Crawford said those types of stories are commonplace. “We need our culture to be embraced by all of our leaders in every aspect, in every in every venue of our community, because research tells us that when people feel seen, heard and respected, you’re going to get the sense of community that you’re looking for,” she said. “Until people feel like they’re genuinely part of the [community], there is no real unity.”

Jordan House, K-12 Chapel Leader at Greater Atlanta Christian School agreed that it is important to highlight other cultures as part of education.

“God created humans in His image, and the fact that He created us with different characteristics represents His creativity and desire to have different aspects of His image shown,” he said. “Helping gain awareness of culture, appreciating it, celebrating it, pointing to God as the creator [is an important part of education]. In years past, we’ve done a tour of countries and highlighted many aspects that are unique and beautiful.”

He added that Hispanic Heritage Month is another way to teach God’s love. “From my viewpoint, the goal is to educate, gain awareness, gain appreciation, celebrate and honor specifically Hispanic culture. If we honor God by honoring His beautiful creation, then we’ve done our job!” he said.

Goals of equality and literacy

Crawford said the challenge of putting everyone — not just minorities — on a parity with the status quo isn’t unique to Gwinnett County but does seem to be slow to overcome. “I feel like the change that we desperately need to see is not going to come forward as fast as we need to see it,” she said. “And that makes a lot of sense, you know in comparison to how African Americans have been a significant part of the United States population for a long time, but it was just a year ago that Juneteenth was recognized as a national holiday.”

She pointed to states like California, Florida and Texas where many Latinx families have lived for several generations. They are business owners, government officials and citizens who are very active in how the community is run.

“Many of the Hispanic and Latino families in Georgia are first or second generation,” Crawford said. “And most of them are not proficient in English. The majority of them are learning and there are different levels of acquisition of language.”

That’s kind of where Crawford’s latest endeavor comes in. Earlier this year, she opened THE little BOOK SPOT, a multilingual bookstore with a focus on diversity — diversity in ability, language, culture, ethnicity and race — in the Plaza Las Americas, perhaps the largest Hispanic-focused mall in the area. Currently the hours of operation are noon to 7 p.m. on Saturday and Sunday. Find out more at thelittlebookspot.godaddysites.com.

“One of the things that popped in my brain as I was talking to other Latino leaders was that when you go to a regular American mall… there’s always a bookstore inside it or nearby. It’s the opposite for our malls where mostly Latino people frequent,” she said.

So Crawford made it a goal to increase literacy, especially in the Latino community. Although she mainly writes children’s books, the store has something for everyone.

“I think we all need to be engaged and involved in learning and not leaving it up to somebody else. We should all try to be inclusive within our own lives,” she said.

The titles in her store run the gamut and don’t just focus on Latino and Hispanic cultures.

GCPS teacher and author reading to the kids on a Saturday.

“If you can’t name one friend from another culture, that’s a problem to me,” she said. “We should all do our best to try to learn about other people.”

And one of the best places to start is inside a book.

Books by Nury Castillo Crawford


Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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The Transformative Trail: Dr. Sunit Singhal’s Journey to Wellness

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The highest peak in Tanzania also known as the “roof of Africa" // Photos courtesy of Dr. Sunit Singhal

For more than two decades, Dr. Sunit Singhal has been a member of the Peachtree Corners community. In February 2001, he opened Suburban Medical Center, making a significant contribution to community healthcare. Under his leadership, the medical center has expanded, notably by introducing Suburban Med Spa next door.

A 1988 graduate of the University College of Medical Sciences in New Delhi, India, Dr. Singhal furthered his expertise in the United States, completing his residency in Internal Medicine at Harlem Hospital Center in New York.

An awakening at the Grand Canyon

A few years ago, the 60-year-old physician had an eye-opening moment about his own health. Most of his life was spent being overweight, which he accepted and managed the best he could.

“It’s not a secret that I was overweight. Anyone could see it; it’s how I was my whole life,” said Dr. Singhal.

The pivotal moment for Dr. Singhal was his attempt to join friends on a hike at the Grand Canyon a few years back. Despite his determination, Dr. Singhal was unprepared for the hike’s demands.

“I thought, okay, I will meet my friends one-third of the way down the canyon from the opposite end. That way, I can keep up with them towards the end of the hike,” he shared.

The trek up Mount Kilimanjaro

Even starting much later, Dr. Singhal struggled greatly with the hike. He experienced knee pain, breathlessness, and exhaustion. His struggle not only slowed him down but also his friends, who had been hiking for an additional 12 hours before he joined them.

The ordeal ended in the middle of a cold night, leading to a physically taxing recovery period that left Dr. Singhal sore for days.

Despite the arduous experience at the Grand Canyon, Dr. Singhal didn’t retire his hiking boots. Feeling motivated to conquer the obstacle, he began walking long miles with friends to get into shape.

A few months later, the call of the canyon echoed again, and friends proposed a new challenge: hiking from the South Rim to the river and back. While less daunting than their previous endeavor, the task was intimidating.

“This time, I was able to make the hike without holding anyone back,” he shared. Dr. Singhal already saw the difference his efforts were making.

His triumphs over physical and mental barriers were clear and exciting. Dr. Singhal’s return to the canyon increased his resilience and personal growth.

Conquering Kilimanjaro: a test of determination

Following a series of hikes through the Grand Canyon as his health improved, Dr. Singhal and his hiking group set their sights on Mount Kilimanjaro. They regularly engaged in 10-mile hikes each week to prepare for the trek.

(left to right) Singhal, Kashish, Vani and Mahender Gupta.

“It was never on our minds to simply skip or cut the hike short because we didn’t feel like it that day,” Dr. Singhal said. Even family members occasionally joined, keeping pace with the senior group with varying success.

When the time arrived for their Kilimanjaro quest, they needed to identify the number of days their group would need to complete it.

“There are different levels you can choose for hikes. If you are very athletic, the 5-day hike is for you. It goes all the way up to 9 days if you need to go slowly,” Dr. Singhal explained.

The friends chose the six-day option. It seemed like a good balance of their confidence in their fitness coupled with a conservative approach. Yet, they completed the ascent in five days.

“We couldn’t believe we finished at such a quick pace. We weren’t straining ourselves to do it. It was the natural pace we wanted to go, and we finished with the group we viewed as the most fit and athletic.”

Mount Everest on the horizon

The hiking group isn’t resting on their laurels, though. The crew continues to meet and train for their next goal, climbing Mount Everest.

“There’s a lottery to be accepted to climb. We entered and are hoping to be selected for a hike this fall,” Dr. Singhal shared. When asked if he felt intimidated about this potential hike, he confidently replied, “No, not really.”

The team of friends will hear this summer if they are selected to climb.

Health and hope

Dr. Singhal’s health journey is the perfect example of the potential for change at any stage of life. It also highlights the importance of self-care, perseverance and pursuing one’s goals, regardless of the starting point.

His patients can rest easily. He isn’t walking away from his practice for the mountains full-time. Dr. Singhal is committed to his practice and patients. He firmly believes and displays that personal improvement and professional dedication can coexist harmoniously.

“I want my patients to know that I am equally dedicated to being here for them and their own health journeys.” When he’s not hitting the trails, Dr. Singhal can be found spending time with his family in Duluth or at his practice in Peachtree Corners.

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Local Youngsters Learn Life Lessons Through Community Service

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Images courtesy of Young Men’s Service League

What started 20 years ago with two Texas moms looking for ways to get their sons involved in community service projects while spending quality time together turned into the Young Men’s Service League (YSML).

The national organization has dozens of chapters in 20 states, including Georgia.

Peachtree Corners mom, Heather Fleming, heard of a chapter in the northeast part of metro Atlanta, but it was pretty much at capacity.

“The way the chapters work is each class can only have around 30 boys,” she said.

“The more people you have in your chapter, the harder it might be for people to get hours in and just managing that number of people [can be difficult],” she added.

Taking matters into her own hands

Fleming partnered with another mom whose son couldn’t get into the chapter either to start their own.

“She was determined that she wanted her boys to be able to have this experience,” said Fleming.

“Our chapter started with a full ninth-grade class , and then the tenth-grade class was a little bit smaller, with around 20 boys,” she added.

Even though it’s a good way for public school students to earn community service hours, most of the participants attend private schools that don’t have that requirement.

They do it to do good in the community and to have fun hanging out with their moms.

“The whole point is that we only have four years left before our sons go off to whatever their next step is after they graduate from high school,” said Fleming.

“It’s just to have that quality time together, serving the community and then also to give them the opportunity to hear from speakers they would not ever necessarily have access to,” she added.

Preparing the next generation

Fleming’s son Luke graduates next year and he’s found fulfillment in YMSL.

“It has been fun serving our community with many of my friends and their moms. I have also learned a lot from the various speakers we have had over the years,” said Luke. One of my favorite speakers was Tyler Hannel, who spoke about how to be a better version of yourself.”

There are many charities that need volunteers, and many align with the skills and interests of the young men.

“My most memorable experiences were serving with BlazeSports at their annual Big Peach Slam basketball tournament the last two years,” said Luke.

“Watching kids my age play basketball from a wheelchair was so inspiring. I am thankful for an organization like BlazeSports that gives kids and adults with disabilities a way to still compete in a variety of sporting events,” he stated.

Tracey Shell and her son, Carson, have similar views.

“Our first year was last year, so I didn’t know about this organization when my older son was in high school,” said Shell. “They learn about things like life skills and leadership, … but the real heart of the organization is volunteering in your community and learning about local philanthropy.”

Each YMSL chapter works with a certain number of nonprofits each year—usually nearby. Although this chapter is called the John’s Creek Young Men Service League, it has members from Peachtree Corners, Norcross, Berkeley Lake, Alpharetta and John’s Creek.

YMSL donates time and energy, not money

Every year, each chapter does what it calls the ultimate gift. This time around, the Johns Creek chapter went farther outside its boundaries and helped the Atlanta Music Project (AMP). It’s a nonprofit organization founded in 2010 to provide tuition-free world-class music training and performance opportunities in under-resourced communities.

In October, AMP presented its first event, which brought together its entire community of performers for an afternoon of music and fellowship. The AMP Experience took place at Pullman Yards and featured performances from past and present students, with about 500 participants in total.

To pull off such a feat, AMP needed many volunteer ushers and stage crew. That’s where Johns Creek YMSL stepped in, with nearly 80 local YMSL volunteers who gave 246 service hours. Mom and son volunteers loaded instruments, set up and cleaned up, served as parking lot attendants and greeters and supported social media outreach.

Both Fleming and Shell have seen their boys grow and mature and are proud of the young men they are becoming.

“They become more aware of the different nonprofits and philanthropy that are just right in our own backyard that they might not have known about,” said Shell.

Fleming echoed that sentiment. Her older son Andrew is a sophomore at Clemson University, and she’s seen him carry the lessons learned at YMSL into his daily life by being actively involved with service projects in his fraternity and a mission trip over Spring Break.

“He definitely has a heart for helping others, which … is the ultimate goal. When they’re not living at home, and I’m not necessarily making them serve, they want to do this on their own in college and beyond,” she said.

For more information, visit ymsljohnscreek.org.

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