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How will Fusus Affect Community Safety and Life in Cities Like Peachtree Corners?

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Technology has advanced so much in the realm of safety and surveillance. While in the past, surveillance cameras could help police officers solve a crime after it happens, there are technologies that allow law enforcement to catch criminals in rapid response. Peachtree Corners based company Fūsus is solving these problems in crime response and detection with some amazing technology. CEO Chris Linendau, guest on today’s episode of Peachtree Corners Life, sits down with Rico to discuss exactly how that technology works and will be integrated into our community.

Listen to “How will Fusus Affect Community Safety and Life in Cities Like Peachtree Corners” on Spreaker.

Resources:

Fūsus Website: https://www.fusus.com

Connect Peachtree Corners: https://connectpeachtreecorners.org

Timestamp Where to find it in the podcast:

[00:00:30] – Intro
[00:02:10] – About Chris and His Background
[00:04:03] – Fūsus Presence in Peachtree Corners
[00:06:18] – The Registry and How it Operates
[00:11:48] – Working with Pre Recorded and Live Video
[00:13:48] – AI and Recognition Technology
[00:17:21] – Second Phase Roll Out
[00:18:59] – Working Across Agencies
[00:24:53] – Choosing Peachtree Corners as a Business Location
[00:28:05] – Closing

“We’re not just talking about being able to solve crime faster. You’re talking about possibly interdicting, actually responding to an incident in real time. And if you think about law enforcement and they talk about that golden 48 hours.., you’ve got really the highest probability of capturing the suspect in that first 48. Well, let’s talk about the first 48 minutes. Think about how much we can do in real time.”

Chris Lindenau

Podcast Transcript

[00:00:30] Rico: Hi everyone, this is Rico Figliolini host of Peachtree Corners Life, and several other podcasts that covers the City of Peachtree Corners. We have a great show today that we’re gonna be talking with Chris Lindenau, CEO of Fūsus, which is actually based in Peachtree Corners. Hey Chris, how are you?

[00:00:46] Chris: Hello Rico. Thanks for having me on.

[00:00:48] Rico: Sure, absolutely. Before we get into the show, I just want to introduce our sponsor, which is EV Remodeling. They’ve been a corporate sponsor of ours for the past few months. And they’ve been supporting our journalism, not only on these podcasts, but through the magazines that we publish. So you can reach out to them. They’ve been a great supporter of ours. They are also based in Peachtree Corners. So speak to Eli, who’s the owner at EV Remodeling Inc. And you can find that at EVRemodelingInc.com. So let’s get right into it. Technology has advanced so much as far as the last few years. And we’ve gone from, you know, having a Ring on the door, on the front door, just to see if that UPS package came or if it’s been taken. But nothing else to be able to do with this. Some people say, well, you know some of this technology is really not helpful except that it shows maybe in the post event of what happened that maybe some crime occurred. And maybe sometimes it could be used to find someone. But in the move from going from Ring and smart devices that’s out there, to a bigger drive of not just private and commercial safety, but community safety, there’s been a big void, right? I mean, you have Ring, you have a bunch of other devices out there. And even when I look at my home and say, well, I can have several different devices, they’re not all talking to each other.

[00:02:10] Chris: Right.

[00:02:10] Rico: You’ve sort of solved that. Right, Chris? I mean, your background is military. I mean, it’s a great background to have, coming into this. So in fact, let me take a step back. Give me a short two minute bio, if you will, of your background in your experience, and then we’ll jump right into the rest of it.

[00:02:26] Chris: Sure. Former military officer, graduated from the Naval academy. Like so many, you know, military personnel kind of transitioning into the private sector, you kind of think about, what’s next? I always kind of had an affinity for technology. It was always something that I enjoyed. So I decided to get into the manufacturing sector pretty early on in my private sector career. First with Panasonic, and then eventually transitioned to a large space and defense manufacturer called MOOG. Building a lot of things for, you know, the likes of General Dynamics and Raytheon. And then subsequent to that I actually, for the first time in my career got involved in public safety with a company called Utility that was building among other things, body cameras and in-car video systems for law enforcement. And so if you look at where we are now, and the company that I founded back in June of 2019, it was really an amalgamation of all of these different skill sets that I’ve kind of picked up. Not only in my private sector career, but also prior to that, my military career.

[00:03:25] Rico: Wow. Just a lot of background in safety and crime and helping certain agencies like that. And you’re right. I have a lot of friends that have been on the police force and military, and it’s amazing where they’ve gone when they’ve gotten out of that. So your company provides what’s being called real time crime center in the cloud, right? it’s working not only across the country with California agencies transforming the way they operated within their communities, providing safety to the communities that they represent. And building stronger relationships it seems, between the businesses and citizens within those communities.

[00:04:02] Chris: That’s right.

[00:04:03] Rico: But you are also in Peachtree Corners and you’re based in Peachtree Corners. And just recently the city actually signed a contract with Fūsus to be able to do some stuff here in the city. So can you sort of explain a little bit about what that agreement entails and where we are with that?

[00:04:20] Chris: Yeah, sure. So, you know, the Real Time Crime Center in the cloud platform is really a public-private partnership platform. It allows law enforcement agencies like Gwinnett County PD here in the West Precinct, which covers Peachtree Corners. Which is obviously where our headquarters is, and that’s where the contract is that you’re referring to our city here in Peachtree Corners. What it allows them to do is basically aggregate data sets throughout the community. And this is important for a number of reasons. First off, if you look at law enforcement as a whole, you know, subsequent to the George Floyd incident in Minneapolis. Which incidentally we were the platform that they used during the protest movements, and then subsequent to that, leading up to the trial. The old approach to just kind of putting police officers out on the street and having a kind of physical presence, in cities that were faced with shortfalls and budgets, in the case of Minneapolis, they actually removed at the time $8 million from the police department’s budget. And of course with that, the resources for a lot of police officers in that city. So, they were faced with an increased level of public safety need, but not the personnel resources necessary to address that need. And so that’s where technology comes in. Fūsus for the city of Minneapolis, like we’ll be doing here in Peachtree Corners, essentially builds a bridge to the private sector. So it allows the business communities, video cameras as an example, in public facing areas. Areas where vehicular traffic may occur, parking lots, entryways to buildings, you know areas of public domain. Those cameras oftentimes capture incidents. And they can be life safety incidents, they can be criminal activity. And I think Rico you’ve documented in prior podcasts, some of the prior activities that have been captured by our friends over at GCPD and their hardworking officers. Well, that just expedites that process even further. So this contract that you’re referring to is basically the phase one of that public-private partnership

[00:06:18] Rico: So, if I understand correctly, there’s a program out there, I think it’s called Connect Peachtree Corners, where essentially not only are you being able to wire, if you will, or to bring into the network or the cloud, private companies and city cameras. But you’re also looking to register citizens, home residents, cameras, Rings, other cameras that might be outward facing to roads and stuff. Voluntarily where citizens like myself, if I have a Ring or an outside camera or two, that I can actually volunteer to register to say, I have this here if you need it. And you’re Gwinnett County police and something happened in this neighborhood and you need that. They can literally know exactly where it is, versus canvasing a hundred homes to find out if any of them had a Ring and if any of them were working. So that’s truly part, I think of expanding what you’re doing, right? Being able to provide that.

[00:07:15] Chris: Yeah, and there’s some nuance to it because what we’re doing with ConnectPeachtreeCorners.org, the platform, the website that we’re going to use to basically enroll willing participants in this public-private partnership is really targeted towards the business community. So, you know, in phase one and at least for the foreseeable future, this is really not to bring homeowners’ Ring doorbell cameras into the network. It’s really more designed for Peachtree Parkway, Spalding, the businesses that kind of line those roads. And of course, on those businesses, on the front of the buildings, on the rear of those buildings, are oftentimes as we all know cameras. And that’s invaluable data for all sorts of situations that law enforcement might need to respond to. So that’s really where we’re focusing in concert with our friends with the city, city manager and his staff, and our friends over at GCPD, is to really build a platform so that the business community can contribute in the live video streams. Now there is also something called the Registry Rico. And this is what you were referring to.

[00:08:20] Rico: Right.

[00:08:20] Chris: And the Registry is a free service that basically says, my name is Chris, I have three cameras, here’s my email address, here’s my phone number, and this is the name of my business. And that’s a free service. And that’s huge because that tells the investigators where they need to go if there is a incident in an area to ask for video evidence. And of course what they do in the Registry is they simply bulk request out to everybody in an area. If you can think of like, just drawing a circle around an area.

[00:08:51] Rico: Sure.

[00:08:51] Chris: And then they can send a digital request. And of course it’s completely voluntary. You know in both cases, the Registry and the live sharing of video for public facing cameras, we’re only asking for people to share of their own volition and they can remove themselves from the program at any time. So there’s no unilateral access on the part of the agency. It’s completely donor contributed and controlled by the donor.

[00:09:16] Rico: With the live feed aside from the citizen part, then that’s a Registry. With the live feed, which includes private companies, commercial cameras, city public cameras. For example, town center has like maybe 80 cameras. There’s a bunch of cameras going down Peachtree Parkway and other intersections, and there’s even cameras the city is willing to pay and put out on outside streets, like near subdivision and such.

[00:09:43] Chris: Right.

[00:09:43] Rico: So all those would be live cameras that if Gwinnett police had something going on, if there was a robbery, a burglary, a shooting, something somewhere, an abduction, that they can follow that track down a road, let’s say. And they can literally pull up those videos?

[00:09:59] Chris: That’s exactly right. And actually the way you described it, Rico, is almost identical to the way that law enforcement uses video technology. I was with an agency the other day and they used through Fūsus in an urban area, they tracked a homicide suspect. As they went from camera to camera to camera. And then they followed that homicide suspect as they exited their vehicle into a business, and then through that business. And with the request for video from that business, they were able to identify the facial image of that suspect. And so having that video, if you will, chain of custody where you see where a suspect has transited through an area is of extraordinary importance. And we’re not just talking about being able to solve crime faster. You’re talking about possibly interdicting, actually responding to an incident in real time. And if you think about in law enforcement and they talk about kind of that golden 48 hours, the first 48 as it’s sometime called after a homicide occurs, you’ve got really the highest probability of capturing the suspect in that first 48. Well, let’s talk about the first 48 minutes, right?

[00:11:12] Rico: Right.

[00:11:12] Chris: Think about how much we can do in real time. If information is shared appropriately while of course also maintaining people’s right to privacy. And that’s the other component of this, which is, it’s important to note that we’re not talking about cameras inside people’s living rooms, or we’re not talking about doorbell cameras facing off the side of someone’s home, facing a neighbor’s home. We’re really talking about major thoroughfares, parks, public areas, areas that are already under surveillance where the officer may in the past have to physically go to that location to acquire video. Now they have actually the ability to use that data in real time.

[00:11:48] Rico: So let’s stay with that for a minute because I’m curious, I have a few quick questions regarding that. So I’m in front of these screens, these monitors and I see where I wanna be, but I know I just missed seeing that. Is it like DVR? Can I reverse that feed to be able to see a few minutes before? Is that possible to do that?

[00:12:07] Chris: It is. And we call that a Prerecord Buffer. So, you know, that buffer is configured. So typically what we’ll see with like city owned cameras, you know, they’ll keep the buffer for a few days and sometimes businesses will only share live video. Other times they may share live and maybe some prerecord buffer that they’re comfortable with. A lot of times that’s three or four days. But you know, when you talk about incidents that are unfolding in real time, you really aren’t talking about needing data a week in the past or a month in the past, that’s more of a forensic activity. What we’re talking about is real time access to data.

[00:12:40] Rico: And during that real time access, I’m sure there’s data showing up on the screens. It’s almost like sci-fi right? Like it’s almost like what you see going on you know, near future type stories. And there may be data on there because some of these cameras may be license recognition, plate readers, and stuff. So with that, they could pull that up as well at that moment. So cars passing by they’re following it down the line.

[00:13:02] Chris: Beyond just pulling up the license plate reader, think about pulling that up in context with surveillance video. So now you know where the vehicle was at the time. So now you have a time mark, where you can pull up the closest available live surveillance feed, and you’re seeing both in concert. Think about how officers would’ve responded to that in the past. They would’ve actually physically gotten in their car and driven to a location that they hoped that a suspect would drive past. Now they’re using what we consider to be more of an intelligence led policing approach. And that not only helps them do their job, but it also makes best use of taxpayer funds, right? Because now you’re not just throwing personnel resources at a challenge, you’re actually using technologically enhanced response methods.

[00:13:48] Rico: Yeah, absolutely. And I think, I could go further and just say that, I think that if they’re following someone down the road, instead of ending up being a police chase, a car high speed chase somewhere that actually can be ahead of where they’re going almost. Throw out the chain and blow out the tires. I mean, and we’re talking about cars, but it could be someone on foot as well. To be able to see where they’re going if they fled the scene. More eyes on the street, if you will. To allow other surveillance to be enhanced with what they’re doing, like you said. So, I mean, I see a lot of possibilities. Now, to dig in a little bit more, you know, we talked about privacy before. Facial recognition is part of what a lot of people know about, right?

[00:14:30] Chris: Right.

[00:14:30] Rico: Because your iPhone can recognize you, you know, it’ll open an app based on your face and it almost doesn’t matter what you’re doing sometimes, unless you’re doing like a blow up face, then it might not recognize you, right? But using AI, using machine learning, being able to recognize that is not necessarily part of what you’re doing. It could be done later, but it’s also used for identification as well, no?

[00:14:54] Chris: Yeah. So artificial intelligence is kind of a broad term and it gets thrown around quite a bit. You know, at Fūsus we kind of simplify that. So when we talk about what we’ve built, you know, we have data scientists on our team, our research and development team. And what these data scientists do is they basically identify the fact that you have a white shirt on. I have a dark shirt on. And so if I’m looking in video for a missing person or an injured person, and they’re in a park and the 911 call comes in and that call says, well, this person’s wearing a white shirt. That alone may take what is a thousand people in that park down to a hundred, right?

[00:15:34] Rico: Right.

[00:15:34] Chris: So now you’re, by a large extent, really making that area of focus more constrained and that helps them in a real time response scenario. Take that one step further, Rico you’re wearing a bag on your back, right? So now a hundred becomes maybe ten. And then we’ll add in there that you have blue jeans on, for example. So now, that ten goes down to maybe two. And so artificial intelligence in our world is really just a way to kind of take what is a large, broad view of video and really kind of funnel that into something that’s actionable. Because you know what you’re looking at Rico, you’re dealing with human beings, right? And there’s this concept of information overload. And so there’s diminishing marginal returns, obviously on investment. As you add more cameras in a city, you can’t just stare at more cameras on a screen and have a better idea what’s going on, right? It’s inversely proportional, right? So what AI does is it’s kind of the equalizer. It says, listen, these cameras are now smart. And they act almost like an alarm. We’re missing a child that was wearing a backpack with a white shirt and blue jeans. Now our cameras in the city of Peachtree Corners can look out for that missing individual and then signal to the officers that, hey, we may have a possible match. And obviously that can make the difference between saving that child’s life or them being taken out of the city limits. And that’s obviously what we’re trying to do.

[00:17:04] Rico: Right. And so for an individual to hear that, that doesn’t just mean that they’re looking at other screens to say, there’s a child with a backpack. Literally the system is recognizing that and will show those images on the monitor as the police are investigating it I imagine.

[00:17:20] Chris: That’s exactly right.

[00:17:21] Rico: You know, the platform roll out that you’re doing in Peachtree Corners is pretty much what we discussed just now, right? That first phase, so I imagine there’s a second phase. So what would be involved in a second phase of this?

[00:17:35] Chris: Well I think right now that’s kind of TBD, but expansion is really, you know, our area of focus. I mean as we bring in more community businesses, you know, the network effects take hold, right? The value of the system to you and I as citizens of Peachtree Corners increases proportionate to the buy in from the business community. You know, as more video sources and more alarms are put into the system, the situational awareness of our West Precinct assigned Gwinnett County police officers improve. And as such the thought process is, their ability to provide us public safety improves as well. So phase two is really at this stage, thought to be more of an expansion upon phase one. In phase one, we’re looking at really developing kind of a critical mass of adoption. And I think we’ve identified some businesses, some areas of interest that we’d like to reach out to and encourage their participation. And then hopefully, obviously, bring solutions to, you know, issues that we’re all aware of or now becoming more well known in Peachtree corners in terms of public safety. So that’s where the rubber hits the road. Does the system help GCPD provide a better service to us as a community? And that’s where, you know, I think we’ll be keeping a close eye in phase one and making sure that our progress is measurable and defined. And then candidly, that that’s something that, you know, as GCPD talks to members of the community, through the Cops Forum that they can report, you know, when they have their cops meetings.

[00:18:59] Rico: Not only GCPD, I mean the system actually, because of the way the platform is set. Not only can it use multiple different technologies, be drawn into a different cameras and such, different operating systems, I guess, right? But you’re talking across agencies too. So it’s not, let’s say something happens here, but all of a sudden that perpetrator is going into DeKalb or Fulton County or the City of Doraville or Brookhaven. If they’re all wired within the system, there’s really nowhere to hide to a degree, right? If you’re a criminal. I mean, is that the goal to be able to do that?

[00:19:35] Chris: Yeah. Rico, we always say, you know, criminals don’t know jurisdictions, right? They will transit from one jurisdiction and into another to commit a crime and then go back. And that may be the jurisdiction that they live and is different from the jurisdiction that they commit the crime. And so for years and years and years technology was siloed. Camera A, didn’t speak to software B or a software system A did not speak to software system B. And what Fūsus has done is we’ve eliminated that. We’ve basically created bridges between all of these disparate systems so that among other things, law enforcement agencies can have inter-department collaboration. They call that mutual aid. And when you’re talking about catching criminals and people doing the wrong thing, or even when you’re talking about responding to a life safety situation, an ambulatory situation, where maybe the closest available law enforcement or emergency resource is actually in a neighboring jurisdiction. That’s where this interagency collaboration through Fūsus is so powerful. And we’re seeing it all over the country. I mean, we’ve got now 120 plus cities and counties around the country that are connected. Some very large cities, some entire state. Just here in the Atlanta Metropolitan area, we have a wealth of mutual aid opportunity. You’ve got obviously the city of Atlanta using the system, Cobb County, Fulton County, Sheriff’s office, Henry County, Roswell, Alpharetta. I mean so you’ve got a veritable gold mine, if you will, of collaboration. And that’s what Fūsus endeavors to do. You know, obviously Peachtree Corners has invested in a certain number of cameras, both license plate readers, and surveillance cameras, in Town Center and otherwise. But you think about maybe call it 150 cameras. Think about the 10,000 now that, to your point Rico, our friends over at Gwinnett County through the system can utilize to kind of put the pieces together in an emergency. And that’s what Fūsus does.

Yeah,

[00:21:39] Rico: interestingly enough, I think if people knew the range of technology being used by different cities, different counties, different departments, where they don’t meet each other. Even within a federal government, doing Welfare let’s say, or Medicaid or Medicare. It took a while for some of these agencies to be able to talk to each other, right? Because they’re using completely different platforms, completely different technology. And it’s no different in law enforcement, right?

[00:22:03] Chris: That’s right.

[00:22:04] Rico: So being able to have a platform like yours, to me, just makes sense. And you’re then now the power of what you’re doing here across counties. Because like you said before, I mean, criminals don’t know jurisdictions. They might be in Fulton county, they might go up to Calhoun for the weekend.

[00:22:22] Chris: Right.

[00:22:22] Rico: Or something, you know, I mean, anything’s possible. Peachtree Parkway’s a, thoroughfare going from Midtown, going all the way up to Johns Creek and Foresyth. I mean, you can make that drive over 40 minutes, depending on the time of day, right? And things can happen. And random things can happen as people know. So you have, when people do burglaries, right? I think it was a Midtown street just recently. It was like, 20 car break-ins on the same street. It was just a ridiculous amount of break-ins, but people think a criminal would break into one car. Well, no, they’re not there for one car. They’re in a parking deck and they’re gonna go to five or six or seven different cars because that’s how they make their money.

[00:23:01] Chris: That’s right.

[00:23:01] Rico: So if police can see that happening, because it could happen over a period of 40 minutes, and no one would know, right? But if police can see that, I mean, I can see how that is a benefit. And when you get someone like that off the street, that means there’s less of that happening, because that’s not the only time that’s happening.

[00:23:20] Chris: Well, and criminals also know a hard target versus a soft target. So if the word gets out that Peachtree Corners is interconnected, that we have a public-private partnership between the business community and law enforcement, that there’s free flow of information sharing. And as such rapid response from law enforcement, you know, they’re gonna go somewhere else. The word will get out very quickly. They’re not gonna be breaking into cars, breaking into businesses with the same level of frequency that perhaps they did prior to that engagement with the community. And that’s why if you look across the country Rico, this is the future of law enforcement. It’s not just something that’s unique to Peachtree Corners. Community led policing is really, if you talk about what the buzz words are in public safety today, community led policing is probably at the forefront of the conversation and it’s not just law enforcement. I mean, mayors are actually running on community led policing efforts. And it just makes sense, right? I mean, you’re saying, listen, we’re gonna make better use of taxpayer funds. We’re going to bring the business community, members of the community in closer collaboration with law enforcement. And what that does Rico is it builds trust, right? I mean, that’s fundamentally what we’re achieving here is that now with quicker response and better collaboration, members of the community become part of the solution. And we all know change management, right? If you’re trying to change the perception of public safety, get people actively involved in the change. And so that’s what we’re doing with Fūsus.

[00:24:44] Rico: And that’s great, because I think you brought up the Floyd incident from a few years ago. Transparency is probably the biggest thing.

[00:24:52] Chris: Right.

[00:24:53] Rico: More cameras mean it’s more transparency. Not only, in the situation of law enforcement, but also to make sure that law enforcement also acts responsibly. Because they’re all within the system, it becomes an important factor I think, like you said, for that trust. And I can only see it growing because there will be more cameras, there will be more use. And I’m sure as your company evolves, there’ll be more different uses that you may not realize today that may come up 12 months from now because with more activity, I think that creates more opportunities for advancing the system that you have. So, as far as Peachtree Corners goes, maybe you can, you know, you guys have been in Peachtree Corners, I don’t know for how long, but why did you choose to put you to a company here?

[00:25:41] Chris: First off I live here. And the second thing is that, I really liked when I was looking at where to set up our headquarters. Because we did look outside of Peachtree Corners as well. You know candidly, you think about hiring a lot of engineers, people that are fresh out of Georgia Tech perhaps, you think immediately, okay, let’s go Midtown, right? Because that’s, you know, you’ve got Marta you know, available and that’s just as accessible. But what I really loved about Peachtree Corners is first off it was a very friendly community in terms of business. They were very supportive of us, the Mayor and the City Manager, Mike and Brian. You know, they were very supportive of us setting up shop here. It’s also a very technologically forward leaning city. And if you look at what Brian’s done, it’s just tremendous. I mean, he has really put, you know, this is kind of the Silicon Orchard. It’s kind of the east coast equivalent, if you will, of the Silicon Valley. You know, you’ve got a lot of companies coming here that are in the technology sector. You’ve got autonomous vehicle companies, you’ve got the 5G initiatives that Brian’s been pushing forward. You’ve got the international technology collaborative that he’s creating with countries like Israel. And so if you think about where you want to be as a technology company and where a wealth of talent will potentially locate themselves, well Peachtree Corners is a great place. So we’ve had a lot of success here. I would also tell you that the building owner, for the building that we’re in, he was great to us. You know when we started, Rico, back in June of 2019, we had five employees. And as a new company with five employees and we had a fold out table, that was our conference table, right?

[00:27:23] Rico: Oh, that’s funny.

[00:27:24] Chris: And you know, all of us left good paying jobs and really kind of, you know, on a hope and a prayer, right? To make our own company. And so the building owner was very kind to us when I said, listen, I can’t sign a long lease. And it’s gotta be a very reasonable monthly rate. But we wanted to be in a nice building because we had confidence that we could, you know if we put our heads together, we could grow something and sure enough. Bud was really kind in giving us kind of a no lease space to rent. And now I’m happy to report that I’m his largest tenant and we have a hundred employees and growing and. We did it in a little over two years. And so pretty excited about where we are, but you know, even more excited about where we’re going.

[00:28:05] Rico: Excellent. It’s good to have you here. And you’re right, Brian and the city has done such a terrific job. I think there are 20 countries represented here between companies like, Valmet that’s I think out of Finland, agencies and chambers, like the French American Business Chamber that’s located here. And companies like Intuitive Robotics that just is building out their five building campus. I mean, I don’t think people understand to some degree that have lived here for a while, how much is represented within the city. So cutting edge having companies like yours here really has made a difference here. And certainly I’m looking forward to the difference it can make in community safety. It’s good to have you on, I appreciate Chris, your time with us. Everyone, if you’re, you know, looking obviously for additional information, where can they find additional information on your company?

[00:28:55] Chris: Rico, we’ll have the ConnectPeachtreeCorners.org website, we’ll have that up and running here soon. And we’ll have contact information and all sorts of ancillary data. So if people are trying to learn more about the opportunity and how to contribute and how to participate. Please take a look at that website and we’re of course here. Fūsus and Peachtree Corners. And they can always reach out to us directly at Fūsus.com. And we look forward to supporting the city. This is our home. This is where my family lives. This is where our children go to school. And so, you know, obviously I have a vested interest in making sure that you know, this program’s successful and that we take care of our fellow citizens in Peachtree Corners. So thanks for having me on, Rico.

[00:29:35] Rico: Sure. I appreciate it, Chris. Thanks for being a good neighbor. Everyone, thanks again for joining us on this Peachtree Corners Life podcast. Look out for our next issue of Peachtree Corners Magazine and our newest Southwest Gwinnett Magazine. That’ll be coming out in the next month or so. But stay safe and have a great day.

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Peachtree Corners Life

Peachtree Corners Development Pressures Lead to a Moratorium and More Proactive City Planning

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This episode features special guest Shaun Adams, Peachtree Corners’ new Community Development Director who continues as Assistant City Attorney. Shaun’s responsibilities include identifying areas that could benefit from redevelopment, planning, administering, and implementing redevelopment projects, and helping to identify and obtain public funding for projects. Part of our discussions include the 6-month moratorium on new residential development in the central business district which reflects a reassessment of the city’s needs. Included in the podcast discussion was a discussion on zoning and development, emerging market trends, navigating development pressures, and community and business roles. Hosted by Rico Figliolini.

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Redevelopment Authority of Peachtree Corners: https://www.peachtreecornersga.gov/21… Peachtree Corners City Meeting Calendar: https://www.peachtreecornersga.gov/Ca…

Timestamp:
00:00:00 – Shaun Adams: New Community Development Director
00:01:21 – Peachtree Corners Resident Balances Legal and Community Roles
00:03:26 – Community Development: Zoning, Permitting, and Collaboration
00:07:24 – Adapting City Codes to Changing Needs
00:09:54 – Adapting Zoning to Emerging Market Trends
00:12:37 – Navigating Zoning Overlays and Mixed-Use Developments
00:15:07 – Examining Zoning and Development Trends
00:20:01 – The Impact of COVID-19 on Cities and the Growth of Smaller Communities 00:21:30 – Navigating Development Pressures and Public Input
00:25:28 – Leveraging Comprehensive Plans for Strategic Development
00:29:43 – Exploring Proactive City Planning
00:32:23 – Upcoming Agenda and Code Updates
00:33:57 – Upcoming Planning Commission and City Council Meetings

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Peachtree Corners Life

Why Baron Reinhold is Running for Gwinnett County Sheriff

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“You have to have a force that people want to join, and that is incumbent upon the leader to create the environment where people love to work. Where they know that their boss has their back. They know that their boss is looking out for their career. They’re invested in training, equipping them, and so on.” Baron Reinhold talks about his run to be the next Gwinnett County Sheriff.

Baron Reinhold, who has a 30-year military background, discusses his varied experiences in the Navy, including leadership roles in nuclear command and reconnaissance. He aims to enhance transparency and accountability within the sheriff’s department through measures like budget audits and public forums. He stresses the importance of restoring public trust by addressing organizational issues promptly and effectively, including staffing shortages and jail safety concerns. Listen in with your host Rico Figliolini.

Timestamp:
00:00:00 – Baron Reinhold’s Extensive Military and Community Service
00:01:53 – From Naval Academy to Military Consulting: A Military Career Spanning Decades
00:04:50 – Running for Gwinnett County Sheriff
00:07:05 – Addressing Gwinnett County’s Challenges
00:10:14 – Lack of Transparency in Sheriff’s Budget
00:12:21 – Implementing Command Climate Surveys for Organizational Improvement
00:14:14 – Navigating Jail Budget and Safety Challenges
00:18:21 – Understaffed Jail Struggles with Inmate Safety
00:21:56 – Importance of Effective Leadership in Law Enforcement
00:24:13 – Addressing Staffing Challenges in Law Enforcement
00:28:12 – The Sheriff’s Role in Upholding Constitutional Rights
00:31:20 – Balancing Constitutional Rights and Public Health
00:34:40 – Abuse of Public Funds for Personal Branding
00:36:28 – Exploring Alternatives to Traditional Law Enforcement
00:38:54 – Experienced and Qualified Candidate for Gwinnett County Sheriff

PODCAST TRANSCRIPT:

Rico Figliolini 0:00:29

Hi, everyone. This is Rico Figliollini, host of Peachtree Corners Life here in the city of Peachtree Corners in Gwinnett county. And lately we’ve had election candidates on the show. Today we have a special candidate who’s running for Gwinnett county sheriff. His name is Baron Reinhold. Hey, Baron, thanks for joining us.

Baron Reinhold 0:00:48

Thanks. It’s great to be on your show.

Rico Figliolini 0:00:49

Yeah, no, I appreciate you being here with us. Barron has a long resume of participation in all sorts of things, certainly in the military. Right. And different posts, different positions that you’ve been in, from everything from a professor of naval science to director of military community management, you’ve been part of nuclear command and control operations, team three. I was looking at that. I was like, wow. Squadron commanding officer, United States Air Force. You on the admiral staff in Bahrain, I guess, during deployment in 2003 to 2004, is that correct?

Baron Reinhold 0:01:32

Well, there’s about three different things in there. I was at US strategic command, and I was also on, that was a combatant command in Omaha, Nebraska, but I was also on an admiral staff out in Bahrain for two years and another admiral staff in Norfolk for two years.

Rico Figliolini 0:01:48

Okay. Yeah. And the list goes on. It’s just. It’s an expansive list of accomplishments. And you’ve been involved in a lot of volunteer work in organizations quite involved in Europe. Some of the past groups included Boy scouts, Kiwanis club. But what I’d like you to do is tell us a little bit about yourself, beyond the resume, if you will, and you know what you’re currently doing, and give us a brief, a little bit about that.

Baron Reinhold 0:02:18

Sure. Well, thanks again, Rico.

Rico Figliolini 0:02:19

Yeah.

Baron Reinhold 0:02:19

My background, I joined the Navy right out of high school. I enlisted for a year and then went to the Naval Academy prep school that year, and then on to the naval academy when I graduated from there. I ended up going to flight school, finishing up flight school, and spent 30, 30 years as an officer all over the world. Just kind of look at the last half of my career, which is most of my senior leadership positions. Right after 911, I was the officer in charge of a number of combat detachments. Our squadron got surged for the next 20 years, doing the most important missions in Afghanistan, Iraq, and Somalia. And after that, I was on that admiral staff, brought the family out to Bahrain, right there in the Gulf region. It was a couple years there, then was in charge of global strike planning at US strategic command for two years. Then the third year there, I was the deputy commander’s executive assistant, went on to command the nation’s, one of the nation’s two highest reconnaissance squadrons, and again spent most of that time in Afghanistan. And then was the officer in charge or the senior officer on the nuclear command and control 747. So, literally, if we had nuclear war, we would be at a different base every night, were constantly on the move. And if nuclear war happened, our ground nodes would be gone, and I would personally be briefing with the president on his nuclear options and executing his war orders from the 747. So that was totally different than my reconnaissance days over land in the combat zones. And anyway, then from there, I went on to command a unit that was in charge of the entire Navy’s 388,000 community management. So we made sure that the entire Navy, over a moving 30 year period, was properly manned in every subspecialty, which was a pretty wild job. And then I finished up, like you said, I was the commanding officer of NROTC Atlanta region. So I had a battalion at Morehouse that had Spelman and Clark Atlanta attached to that, and then a battalion at Georgia Tech that Georgia state and Kennesaw state attached. And we trained all the naval officers and, you know, future Marine Corps officers at those six schools. So that’s kind of a quick 35 year round the horn.

Rico Figliolini 0:04:41

Yeah. Where did you originally come from, Baron? Where did you.

Baron Reinhold 0:04:46

I was born in Rochester, New York, but we moved around a lot when I was a kid, and we settled in Miami when I was in first grade. So I considered Miami until Hurricane Andrew wiped out the house, and my family moved up to Melbourne, Florida. By then, though, I was out of the house and in the navy, blasting around the world. So Miami was the home that I grew up in.

Rico Figliolini 0:05:06

Gotcha. And when did you move back, actually, to. When did you move to Atlanta? Let’s put it.

Baron Reinhold 0:05:12

Well, we did 16 moves since I’ve been married, which is, you know, that’s kind of wild to think about. My oldest daughter did 15 of those. So we moved here in 2015, built a house here in Gwinnett in Suwanee, and, you know, made the commute down 95 or 85, rather, every day. So I got up really, really early, got down there before the traffic got insane. And we usually either try to beat the traffic home or stay until the traffic that dissipated.

Rico Figliolini 0:05:42

Yeah, God knows the traffic has continued to build. Doesn’t disappear.

Baron Reinhold 0:05:48

Yep. But when I heard January 1 of 2020 and then since then, I started a consulting business. So I still do a lot of work down in Pensacola, which is the cradle of naval aviation, which has been a lot of fun because all the senior officers down there, you know, buddies of mine and the admirals and whatnot, and then the students, a lot of them were my former students at my Georgia Tech and Morehouse battalion. So I always get together with them. So I’ve got both ends of the spectrum. The senior most, the junior most people every time I go down there.

Rico Figliolini 0:06:21

That must be fascinating. My youngest wants to go into military history. He’s actually attending Kennesaw. Not quite the place for that, but that’s where he’s starting at, right? Yeah, he’s all into. Especially prior to World War two. World War two and prior, actually, that part. So it’s fascinating to be able to see and talk to people that are involved. So your consulting work is still with the military, I’m assuming? Correct. Okay. And so I guess the biggest question. The first question would be, why? Why run for Gwinnett county sheriff then? Why run for that post? Why do you see that you need to do that?

Baron Reinhold 0:07:05

Well, I mean, really, there are a lot of reasons. First, we did exhaustive study. We could have lived anywhere we wanted to when we moved here, and we did a lot of study, a lot of research, and Gwinnett county was the place to move to, you know, in 2015. And, you know, it’s been great. And, you know, we’ve seen a lot of changes, and almost all of those have been in the wrong direction in the last three to four years, whether it’s, you know, school board problems or taxation rates, you know, we have high. I think, well, I don’t think. I know. We had the highest number of people, you know, having a problem with their property taxes and appealing those. So those are going the wrong direction. And then certainly crime and just everything that the sheriff’s office is supposed to be doing, they’re failing in a major way. And so seeing what Butch Conway did for a quarter century and then seeing what’s happened since Sheriff Taylor took over, it’s night and day, and any county can only really be as good as the sheriff and the law enforcement. And since the sheriff is the senior law enforcement officer in the county, that’s a direct reflection on who’s doing that job. So, bottom line is, I think Sheriff Taylor’s doing a horrible job, and I think I can do. I think I could turn the county around completely.

Rico Figliolini 0:08:27

Now, the sheriff, so then people understand the difference, right? Gwinnett county police and the sheriff department. Two separate entities. Right. Gwinnett county police has the police officers that arrive on the scene of a crime that patrol the streets and stuff. Right. Gwinnett county sheriff has other responsibilities, including the jail system, serving subpoenas and such. Right? Correct. So two different. Just want people to know that two different areas. One of the things that, quite frankly, to my audience, we’re not fact checking any of this, but Baron is one of two candidates running. We have the incumbent, Sheriff Kebo, and we have Baron running. One of the things you want to do, based on what you’re saying, is that you want to be able to do full audit. How will you ensure that the audit’s done correctly and that it’s. That it’s open, impartial, transparent. How would you plan to do that?

Baron Reinhold 0:09:30

Well, just one thing before we go on. There’s actually five people running against the incumbent right now.

Rico Figliolini 0:09:37

I’m sorry, you’re right.

Baron Reinhold 0:09:39

So there’s three.

Rico Figliolini 0:09:40

Yeah.

Baron Reinhold 0:09:41

Unfortunately, it’s a partisan race, which I don’t think it should be, but I guess people aren’t interested in what I think on that. So there’s two Republicans and three other Democrats that are running against the incumbent on the Democrat side. But so, obviously, nobody is happy with how he’s doing, otherwise we wouldn’t have so many people running for that position. But, yeah, so the issue is when Butch Conway, who was the sheriff for 24 years here in Gwinnett county, who incidentally, endorsed me over all the other candidates, even though a couple of them worked for him or with him, one of them worked directly for him for about twelve years. Butch, when he left, he had a budget of $105 million. Right now, Sheriff Taylor has a budget of about $170 million, and he’s got almost about half of the deputies and jailers have left. So he’s got a force that’s half the size, and he’s got a budget that’s $65 million ish more. And so there’s money being spent in crazy places. Obviously. We know that from day one when he repainted all the sheriff’s cars with his name on the back of them. Again, a waste of taxpayers money. But there’s a lot. Where is the money? That’s the whole issue. You can’t trust government, you can’t trust law enforcement when money’s being squandered on frivolous things. And you can’t. I mean, I’ve put in all kinds of requests for, you know, freedom of information act stuff, but I didn’t know that you have to pay for all that. So I figure, okay, I’m a taxpayer. I want to know where this money’s being spent, or I want to know how many. How many deputies we’ve lost every year for the last four years. And, you know, if you want to know that, which is right on a spreadsheet, you got to pay $150, or you got to pay this, or they slow you the information, even if you do pay. So those kinds of things are frustrating. You know, you talked about transparency. I mean, I want to do an audit. You’d have a professional, reputable agency come in and do that, or organization and find out where all this money’s been spent. I mean, if you ground zero of building trust with the citizens of the county, it’s based on knowing facts. And I can’t find facts. And I’m in this race without paying a lot of money. So I think we need to do this audit. We need to flip the table, make it public facing, even if it’s pretty damning, whatever the results are of that, the public needs to know. And you need to snap a chalk line and say, okay, this is what happened before. This is when I took over. And this is what happens from here on out. And it’s not just a budgetary chalk line. I’m talking about in the Navy, every time a commanding officer takes over, they do something called a command climate survey. And again, that’s snapping another chalk line, but that’s more typically with personnel and programs. So what that does is the entire unit gets to give an anonymous. Takes an anonymous survey that’s very in depth. And then they get a free flow. They can type whatever they want at the end of that. And so as a new CEO coming in, new commanding officer coming in, you get the results of all that, and you get to see, okay, if it’s just one or two things, you know, maybe it’s a. You know, maybe it’s not all that important, but it’s good to know. But if there’s huge blocks of ink on, okay, this is a major problem, then it gives you, the new person, the information you need to, a, know that there’s a problem, b, address that, bring all your people in and say, this is obviously a huge issue here in this command. Here is my plan. You bring in people so you can all talk about what that issue is, what the background, why there’s that problem, and then come up with a solution. And then you brief personally, as the CEO, you brief all your different levels of rank, and then you give them an opportunity to give you feedback face to face. And so those kinds of things are critically important for a new boss coming in. And we will do something like that, not only with the people who are currently at the sheriff’s office, the deputies and jailers, but I’ll have surveys sent out to those that left because obviously they left for a reason, and I know why a lot, a lot of them left because I’ve talked to scores of them. So that’s important information.

Rico Figliolini 0:14:04

Sure. I would imagine also that a place like the county jail system, the sheriff system department, I mean, if they’re, if they’re expending money, there’s probably usually bids for certain things, contractual bids. There’s discretionary funds that can be spent on certain things because you don’t want to hamstring a department. There’s usually a budget level where you can spend money up to before it needs to go out on a bid system or some other thing. It could be in $170 million. Budget could be complicated doing that. It could take some months doing that. In the meantime, whatever you find, like you said, you will be able to address at that point. In the meantime, while that’s happening, because that could take several months, you’re going to be hitting the ground. You would hit the ground running. I know there was some other things that you were talking about, like measures that would implement, that you might implement to improve safety and reduce high rates of inmate injuries or deaths in the jail. Has that been an issue? Now, I haven’t myself looked at those issues. So tell us a little bit about that, about what you’re looking at and what you would implement day one for that week. Right.

Baron Reinhold 0:15:23

So right off the bat, well, literally on day one, during his press conference, Sheriff Taylor implemented. He did away with something called the rapid response team. So the rapid response team are trained personnel where if there is an issue going sideways and deputy is in danger or a jailer is in danger, then the rapid response team is rapid. They’re in there within seconds and making sure that you, you know, the deputies are okay and that the inmates are okay, too, because, you know, obviously, if things get out of control, people are getting hurt. So you take away the most important tool of, on day one of how to keep your own personnel safe, and you give them no tools to replace that. It turned into an immediate catastrophe. I mean, one of the people that’s been helping me on my campaign was the 2019 deputy of the year, and she was in the, in our jail, which is one of the biggest in the country as a jailer for, you know, I think, 18 years. And so she was training other deputies and other jailers how to do their job, not only ours, but, you know, other sheriffs would send theirs in, too. And they begged her to stay on and continue training. She was going to leave when Sheriff Conway left. She stayed on for six. Well, she stay. Asked her to stay for six months. She agreed to, and within two weeks, she left. Now, she left because she saw what was going on and how she saw the writing on the wall immediately that, okay, we’ve got no way to maintain control because, you know, if we’re, if people are getting hurt, we can’t protect ourselves, let alone the inmates.

Rico Figliolini 0:17:02

And let me ask you a question, though. Obviously, I would imagine when Sheriff Akibo came in, there was a reason why he stopped it because there might have been, there was all these things going on right there.

Baron Reinhold 0:17:15

Well, yeah. He said if you go back and read the news clips in 2019, 2020, his justification for that was that there were some charges leveled against the rapid response team of using excessive force. And if that’s true or if that’s not true is a new leader. You come in and you, you, you deal with the problem. What he did was he came in and got rid of the tool. He even said, hey, it’s a good tool, but it’s being misused. So, you know, you don’t get rid of the tool. You, if people were being abusive, then you discipline them or you fire them and you keep the tool and you train more with those data points to make sure that, you know, abuse isn’t taking place.

Rico Figliolini 0:18:00

Okay, fair enough.

Baron Reinhold 0:18:01

But obviously, you don’t come in and you undercut your, your entire, all of your deputies and all of your jailers and don’t give them any tools to maintain control of the jail. So as they started leaving, things just have continued to spiral out of control. A jail that is supposed to have about 50 people per shift currently has about 20 people per shift. They used to have, the inmates used to have 8 hours a day out of the cell. Now they’ve got 1 hour a day. They’re locked up 23 hours a day. It’s crazy what’s going on in the jail right now.

Rico Figliolini 0:18:34

It seems like there’s not enough people. I know I’ve spoken to people in the Gwinnett police and such. There’s budget money there to hire, but there’s not enough applicants should say qualified applicants.

Baron Reinhold 0:18:47

Well, that’s only part of the issue. I mean, yes, law enforcement has had its challenges since 2020, but the reality is if you are an. An agency or a sheriff’s office that is, you know, is led by a good leader, then guess what? People don’t leave.

Rico Figliolini 0:19:07

People come there.

Baron Reinhold 0:19:08

So what we have seen in Gwinnett county is we’ve seen sheriff deputies and jailers flee this leadership because it’s untenable. As a matter of fact, I did, a couple years ago, I did this Suwannee Citizens Academy police academy, and it just so happened I got teamed up with a officer who worked for six months under Butch Conway, made the transition, and after a year, he took a significant pay cut to leave the sheriff’s office to go work for the city of Suwanee. And talking to him that night, it’s what every deputy I’ve talked to has said, whether I solicit the question or not, they’re like, yeah, it’s ridiculous. It became untenable, and they left inmate safety.

Rico Figliolini 0:19:53

I mean, it’s always been a problem, I think, in any jail, right, there’s only a certain amount of leeway you can do. Sometimes it can’t be helped, you know, with. You hear about these things all the time on, like, not in Gwinnett sheriff jails, but in federal jails or state jails, where there’s drugs in the jail, sometimes there’s other things going on, and that actually increases the inmate safety issue because other people causing problems among the population, if you will. What tools would you use to improve that or to reduce that? I mean, so it’s not just happening because. I don’t think it’s just happening because officers are being abusive, and some of them have been. It’s also being the other side of that. So what tools can a sheriff have to do? Do you plan on restructuring that whole command of how things are done?

Baron Reinhold 0:20:53

Yeah, I mean, immediately. I’ll reinstate and train a rapid response team. What we need is we need the proper numbers of deputies back in the jail cell. It’s a horribly dangerous job when you are critically undermanned. So the issue now is instead of being in charge of one cell block, they’ve got deputies, at times in charge of two, three, and up to four cell blocks. You know, that is. That is sheer insanity. And when you’ve got that type of. I mean, the inmates know that you can’t maintain control of them, and so things get. You know, things get crazy, and you can’t stop it. So what’s the answer to that? The answer is to keep people locked behind, you know, in their room 23 or in their cells 23 hours a day because you can’t control them. What’s that? Due to the mental health that makes people, you know, more angry. And when they do get out, there’s more problems. So all of these things are precipitated by the fact that, you know, the deputies in the law enforcement is a very tight knit community. So I just went through that, you know, quote unquote police academy. I’m post certified now. I went back in September through December. And, you know, all the guys, you know, a bunch of them were prior, you know, jail or were jailers before they were coming back to get their, you know, their full post certifications. And, you know, those guys, you know, talked in depth about all the different sheriff’s offices around the various counties and about all the different police. But, I mean, they know. And the word. It doesn’t matter. I shouldn’t say it doesn’t matter.

Rico Figliolini 0:22:21

The money.

Baron Reinhold 0:22:22

I mean, money is always attractive. But you know what? You have to have a force that people want to join, and that is incumbent upon the leader to create the environment where people love to work, where they know that their boss has their back. They know that their boss is, you know, is looking out for their career. They’re invested in, you know, in training and equipping them and so forth and so on. And that’s. I mean, the history of, you know, my background for 35 years is training and equipping and leading high, you know, high, highly performing organizations that are the number one of their type in the entire Navy. And you get, you know, there’s a. There’s a specific award called the Battle Efficiency Award. Now, they call it battle effectiveness Award. Same award, just. They changed the name, but you get that when it’s the number one unit of its type in the Navy. We won. We were awarded that back to. Back to back three years in a row when I was the commanding officer. So I know how to build organizations that people love to work in and love to do their job. And that’s what we need here. We need that type of leadership to bring people back. And I know that they’ll be back. I mean, people want to come back. I’ve talked to deputies all the time. They want to work here and Gwinnett, but they won’t work for this sheriff.

Rico Figliolini 0:23:37

Do you. Do you think that salaries or benefits have to change also?

Baron Reinhold 0:23:42

I mean, there needs to be. I mean, right now, if you listen on the radio, you can hear. You know, you can hear the. The Gwinnett county sheriff’s office, you know, spots on there all the time, and they’re, you know, attractive numbers and this, that and the other. But they’re not hiring anybody. I mean, they’re. Their numbers are single digits. You know, people are not coming to their hiring conferences, and they’re not responding to those ads, even though, you know, on the surface it sounds good because they know. They know that, you know, it’s better to work someplace for less money than it is for a boss that doesn’t support you. To answer your question, all of that stuff needs to be looked at, and we need to be the most competitive, pay in the area, and have the best leadership. And because the thing is, after you’ve trained people and you’ve equipped them and built the organization that they don’t want to leave, you don’t want to lose that talent. And those are the two key factors, to have the leadership and to have the money to support maintaining them there so they don’t train, move on.

Rico Figliolini 0:24:45

Yeah. And that’s been, I guess, the problem with law enforcement in the metro area. Right. They get trained in one place, like Gwinnett county has had that, where they train police officers, they work for two years, and then all of a sudden, they get hired away to a different county. Right. Maybe it’s closer to their home. You know, it’s a lot of different reasons. Right. I mean, our peach recorders. Sheriff Restrepo, chief. Sheriff Restrepo is a former Gwinnett county police officer, decided this would be a good place for him to be. Right. So people do leave. So, yeah, I mean, it’s hard enough to find people, even in the private sector, to do things, and it’s difficult all around. So unemployment is low, they say. I guess it’s low, but, yeah, paying bonuses do make a difference, and that’s something a sheriff has control over. Right. That’s not something that has to be decided at the city council level, at the county level, I don’t think.

Baron Reinhold 0:25:46

Well, I mean, certainly the budgets and the money come from the commissioners.

Rico Figliolini 0:25:51

Right. Total budgets. Right. But if you have, like, positions for 40 positions to be filled, but you can’t fill it, you still have that budget money in that line, I guess.

Baron Reinhold 0:26:02

And the other. Your point when you talk about personnel and money is, you know, this. The current sheriff, Sheriff Taylor, you know, has a command staff that’s completely bloated. He’s got all these really high level, high paying positions that he created, and, you know, and it’s like a three for one. The guy who’s actually doing the heavy lifting in the jails or serving warrants. Their pay compared to all of these created positions is way out of whack compared to what’s normative. And that’ll be something that we’ll go back through and rescale that to the right number and have the positions that are needed. But we’re not going to have fat in there, just collecting a paycheck and, you know, having duplicative jobs or whatever else. It’s not happening.

Rico Figliolini 0:26:52

So you’re not just auditing budgets and stuff. You’re going to be auditing the structure of the command. Who’s there? Okay. One of the things that you point out, too is constitutional training, mandating constitutional education, how to enhance the daily responsibilities of the deputies and jailers. So tell us a little bit about that. What you mean by that?

Baron Reinhold 0:27:16

Well, it’s interesting because, you know, 35 years in the navy and every time you have a promotion, you reaffirm your oath to protect the constitution against all enemies, foreign and domestic. And, you know, it might seem a little more intuitive, possibly for military personnel because we’re typically overseas and worrying about the people attacking the country and protecting our constitution in that capacity. But in order to do your job in law enforcement, you need to understand how the constitution applies to you. And that has to factor in to, I mean, you have to know because you’re swearing an oath to it, too. So what does it mean? You know, there’s, there are laws on the books and we’ve seen throughout history that there are times when, you know, mandates can come down that are not constitutional. So then the question becomes, is the senior law enforcement officer in the county, what are you going to do about that? And if people don’t understand the constitution, then they can’t work through that. And that’s important. I mean, I think it’s a big problem in America that the Constitution is more and more being ignored. And when you have a mandate that is a potential massive violation of the constitutional rights of the citizens, then the sheriff is the one that needs to engage them and let people know this will or this will not happen. And so, you know the sheriff to know it, then everybody also needs to know it because they need to understand why their command is taking a certain stand.

Rico Figliolini 0:28:50

Okay. That almost begs the question, though. Okay. That if you’re, if you’re, if the sheriff is supposed to enforce mandates that come down, these are, these are laws just like anything else that needs to be implemented. Sheriff can’t, I mean, it’s been done. Obviously, we see it at the federal level where certain laws are being ignored right now, is that right to do, can you slow walk that law, if you will, and not do it? You know, I get it that there’s priorities and that sometimes you might say, well, the priority is not that law. We’re not going to, we’re going to, we’re not going to step through and enforce that right. We’re going to be enforcing these other laws that really are important.

Baron Reinhold 0:29:38

But I wouldn’t put it that way because, yeah, I wouldn’t say, I mean, the laws are the laws and they need to be enforced as long as they’re not violated. For example, you know, you saw, I mean, I guess probably the best current example might be that in some counties during COVID you saw sheriffs arresting pastors for having church on Sunday. And in other counties, you saw sheriffs standing literally in the doors of churches, preventing, you know, state police from coming in and disrupting the services. So the question then becomes, you know, if the constitution is the authoritative law of the land and our Georgia constitution is also, you know, the authoritative law in Georgia, then unless there is something that says, okay, there’s no more religious freedom, then your job is to understand what is and what is not a legal declaration. And so you have to, because at the end of the day, the individual citizen, the last person between their constitutional rights being violated or not, is the sheriff of that county. So I’m not saying it’s normative that that happens, but I’m saying you have to recognize if something comes down that is not constitutional, it’s your oath. It’s your obligation, if you actually are going to fulfill your oath, to make sure that your citizens rights aren’t violated.

Rico Figliolini 0:31:03

Okay, I don’t disagree with you. I just. And we could leave it at that. But it’s just, someone has to, it’s like everything else. Someone has to decide then whether that’s unconstitutional. Now do we leave it up to the courts to decide that or the individual sheriff, lead sheriff, chief sheriff in a county to decide that? You know, and every county needs to be different.

Baron Reinhold 0:31:26

Yeah, if there are subtle things. That’s right. But yeah, something as egregious is, okay, you are not allowed to go to church. I mean, that is a gross violation of your religious freedoms, period.

Rico Figliolini 0:31:37

It is.

Baron Reinhold 0:31:38

I mean, you can, people might want to argue that, but it’s a gross violation.

Rico Figliolini 0:31:44

Okay. I could see that, you know, of course, the CDC and we don’t have to get into the politics of this, but, you know, if they feel it’s a health issue.

Baron Reinhold 0:31:52

You know, they’re, their feelings don’t. Don’t get to supersede the constitution, that’s for sure.

Rico Figliolini 0:32:00

Yeah, no, I get it.

Baron Reinhold 0:32:02

And whenever it does, that puts our entire society at risk. I mean, I’ve seen societies collapse, and I spent most of my life in those areas because of, you know, things getting out of control.

Rico Figliolini 0:32:15

And so, and I agree, it’s. It’s a fragile.

Baron Reinhold 0:32:18

We can’t allow that to happen here in the United States.

Rico Figliolini 0:32:21

It’s a fragile system. And we’re constantly fighting to keep democracy or our republic alive, if you will, because it doesn’t take much for, like you said, it really doesn’t take much, especially when we had the riots during the COVID time. Remember what CNN was almost broken into during the riots then? I just, like.

Baron Reinhold 0:32:44

You forgot the mostly peaceful riots.

Rico Figliolini 0:32:46

The mostly. Yes. Yeah, we could talk about that at some point, right.

Baron Reinhold 0:32:52

But, yeah, if you’re a cigar guy, come over the house and we can.

Rico Figliolini 0:32:56

Cigar and bourbon. There you go. Jail dogs program. So, I mean, that. That’s one of the things you mentioned, I think, in your. In your program about jail dogs, about branding. Right.

Baron Reinhold 0:33:12

This is another example of. That’s insane that that program went away. Okay, so here’s a program that literally cost the taxpayers zero, not $0.01. It’s a phenomenal program for the mental health of the inmates. And, I mean, it’s a huge incentive for them to be on good conduct so that they can actually get an animal, so that they can train that animal. The mental health aspects of that are off the chart. And the jailers loved it because people would behave so that they could be in line to get a jail dog assigned. They would train the thing, have all this feeling of accomplishments, this, that and the other. The dog obviously is good for the dogs because they got saved, they got adopted out. And it was just, like I said, it didn’t cost a penny.

Rico Figliolini 0:34:03

So why was that? Is, is just.

Baron Reinhold 0:34:04

That’s just another example of failed leadership.

Rico Figliolini 0:34:09

Other things. You’ve mentioned vehicle branding. Right? So we’ll hit some of these other things quick. So vehicle branding was one. What’s with that?

Baron Reinhold 0:34:19

Yeah, exactly. What is with that? So right when we were right, when sheriff Taylor took over, he took all the county cars that belonged to the sheriff’s office and he. Yeah. Had his name painted on the back of him. I was like, okay, okay, seriously, you paid 100. Who God only knows how much money, you know, however much it is, if it’s over one cent, the Navy would call that fraud, waste and abuse. But the bottom line is, you know, he’s got his name spray painted all over these vehicles and county expense. The irony now is he, he can’t drive a sheriff’s deputy’s vehicle up to a polling place because that’s, that’s, you know, campaigning. So if there’s a problem at a polling station, he can’t respond.

Rico Figliolini 0:35:01

Think about that.

Baron Reinhold 0:35:01

Yeah, so anyway, but it’s, it’s just ridiculous. That is, that is the pinnacle of arrogance and egotism in my mind. And, you know, to spend that money that frivolously on something like that.

Rico Figliolini 0:35:14

All right, beyond that, let’s talk about reassigning personnel. Part of it was bodyguards and drivers to other roles that benefit the short.

Baron Reinhold 0:35:23

So when, when you’re critically short of personnel to begin with, he’s got a bodyguard that goes around with them. He’s also got a driver. Actually, I think he’s got two drivers or has had two drivers. So, I mean, that’s manpower that’s critically needed in our jails or serving warrants because right now we have about 50,000 unserved warrants because more warrants come in than can get served every day because we’re critically short and people won’t work for this sheriff. So every day the warrants stack up. They can only serve so many. So every day he’s in office, you know, we’re just going to keep getting more and more warrants. I mean, I should say that aren’t, that haven’t been served.

Rico Figliolini 0:36:04

Okay. I don’t have anything against bodyguards. I mean, things can happen, right. It’s not, it’s not a study. It’s a violent society sometimes. So I don’t see why not have a bodyguard. But serving warrants, though, it’s a different story. Can’t that be done by private services contracted for, to be able to stem through that? I mean, a reasonable thing?

Baron Reinhold 0:36:27

Yeah, I think it’s reasonable. Especially when you don’t have the manpower or they won’t work for you, then, yeah, you better figure out a solution. And, but, you know, the last official number that I got, it was, you know, am I allowed to say leaked to me it wasn’t gotten through FOIA because I don’t have that much money to keep asking these questions to try to get official numbers. But this was an official number. It was 48,632 as of about a month ago. And every month it’s been going up.

Rico Figliolini 0:36:57

So, and to be fair, I mean, a lot of that may have been before his.

Baron Reinhold 0:37:02

Oh, yeah, like you said. But the fact that the numbers skyrocket because it’s warrant division is, you know, is been decimated. And by people leaving, we’re not getting. Every day that those individuals are walking around without having been brought in is a potential death or a potential violent act or a potential robbery or whatever else. So these are important things to get our arms around.

Rico Figliolini 0:37:31

It’s good to have that discussion. I mean, definitely, especially. It’s one thing to, to be one of, to voting for one of over 330 house reps. You know, they do make laws that affect people and stuff, but the sheriff system really has to be taken more seriously. Have we, towards the end of our time together, Baron, is there anything that we haven’t discussed that you want to share?

Baron Reinhold 0:37:58

Well, I would just again ask people to go on my website, it’s Baron Forgwinnett, and look up my background and look up all my proposals. At least my initial day one proposals are on there. Like I said, there’s a reason why Sheriff Conway, who was the sheriff for a quarter century here in Gwinnett county, endorsed me. And he sat down and he said, Baron, you’re the only person with the background and the senior level experience in command and the senior knowledge of budgets and how to make things happen and how to apply for money and how to engage the commissioners and on and on and on and with the personnel experience with running the entire Navy’s 388,000 personnel and keeping that manned. And part of that responsibility was the bonus structure for the entire navy and administering that. I mean, hundreds and hundreds and hundreds of millions of dollars in bonuses across the Navy. So, yeah, it’s obvious from his perspective that I’m the only person qualified that’s running to do that in a manner of sustained, superior performance, which is my track record. So I’ve always loved people. I’ve loved serving people my entire career. That’s the biggest thing I miss about the Navy is the fact that as I got more responsibility and more seniority, I could affect more and more people’s lives and their families lives and advocate for them more powerfully in their career. So I’m, you know, I’m looking forward to, you know, doing that leadership aspect, but also bringing our county and making our county safe and our jails safe and, you know, basically making it safe for, you know, the taxpayer or the tailor for the deputies and for our inmates. That’s, that’s the bottom line.

Rico Figliolini 0:39:49

Okay, so, okay, cool. People know where to find out more information. You’ve been out. There’s early voting going on, but we’ve recorded this. This was recorded on the 8th, on Wednesday. And so there’s early voting going on. I think that, I’m not sure when that ends.

Baron Reinhold 0:40:07

Early voting ends the 17th.

Rico Figliolini 0:40:09

17Th. Okay. The Friday before election day, which is May 21. And you’re running on the democratic?

Baron Reinhold 0:40:19

I’m running on the republican ticket.

Rico Figliolini 0:40:21

Republican ticket.

Baron Reinhold 0:40:22

And the primary. You know, it’s Mike Baker and I that are running against each other on the republican side. And then Kebo Taylor, who’s the incumbent, and Curtis Clemens, Joe Mark and Brian Whiteside are running on the Democrat against.

Rico Figliolini 0:40:38

So as opposed to people listening to this, as opposed to school board races, which are decided on this election May 21, since it’s a nonpartisan or deemed nonpartisan this race, once the ballots are decided. So if you’re looking to want to support Barron, obviously you need to pull the republican ballot to be able to do that. Or the democratic ballot if you want to vote on that side, too. Either way. And then the election actually runs through until November where decisions are made. Right.

Baron Reinhold 0:41:11

So November, if I’m the candidate, then it’ll be running against. Well, there was probably going to be a runoff, my guess, on the Democrat side, since there’s not. But whoever wins that is going to be hopefully who I’m running against.

Rico Figliolini 0:41:26

Yeah, that seems like it. Well, Baron Reinhold, I appreciate you taking your time speaking to me about the issues of where you feel passionate about and how you feel you would handle the Gwinnett County Sheriff Department. People know where to reach you now, or at least where to find your information. And if they want to reach you via email or phone, the information is on your website, I’m assuming.

Baron Reinhold 0:41:50

Absolutely right.

Rico Figliolini 0:41:52

So hang in there with me for a minute. Everyone else, I appreciate you joining us listening to this. We’ll be doing some other candidate podcasts over the next week or so a few days. There’s a few more that I’ll be interviewing different races, so check it out and, you know, share this with your friends. Appreciate your time. Thank you everyone.

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Peachtree Corners Life

Yanin Cortes Shares Why She’s Running for Gwinnett County School Board

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May 21st Election Decides Gwinnett County School Board District 3

Peachtree Corner resident and Cuban immigrant Yanin Cortes shares her journey from struggling with English in her first year in an American elementary school to running for the Gwinnett County School Board. Endorsed by local leaders, she highlights system strengths and challenges. Yanin is a talented singer, entrepreneur, and mother of three who stresses the importance of community support, clear policies, and continuous improvement to address new challenges. Listen in to hear more about this candidate and the upcoming election. Hosted by Rico Figliolini

Resources:
Yanin’s Campaign Website: https://yanin.org/

Timestamp:
00:00:00 – Yanin Cortes Runs for Gwinnett County School Board
00:01:41 – From Immigrant to Aspiring Musician
00:03:55 – From Music to Family and Entrepreneurship
00:05:48 – From Educator to Entrepreneur: A Diverse Journey
00:08:09 – Pursuing a Passion for Education and Community
00:10:12 – Celebrating Gwinnett County’s Diverse School System
00:14:36 – Navigating Discipline and Safety Challenges in Schools
00:17:22 – The Role of the School Board: Oversight and Support
00:20:10 – Balancing Community Input and Systemic Realities
00:22:51 – Implementing Policies: Complexities and Challenges
00:24:29 – Improving School Safety and Restoring Trust
00:28:48 – Navigating Diversity in School Systems
00:31:50 – The Joys of Family, Community, and Running a Restaurant
00:35:17 – Advocating for Community and Children in School Board
00:37:57 – Importance of Voting for School Board

Podcast Transcript:

Rico Figliolini 0:00:01

Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life, where we begin to see a lot of electioneering going on, a lot of more things going on out there as far as this May election, May 21. That’s coming up in a few weeks. And this has several nonpartisan races that are decided this May versus a primary and final elections in November. So what’s happening this month is extremely important to you, and you need to be aware of it. And this is one of several podcasts we’ll be doing with candidates. And I appreciate Yanin Cortes showing up and speaking with me about her race for Gwinnett county school board. Thank you for being here this morning. Appreciate it.

Yanin Cortes 0:00:44

Thank you for having me. It’s a pleasure, too.

Rico Figliolini 0:00:48

Sure. Love to hear more about why you’re running and stuff. I just want to give some background about you. So this is for actually district three election of Gwinnett county school board, which represents geographically Peachtree Corners, parts of Norcross, Berkeley Lake, Duluth, Suwannee and Sugar Hill. Fairly large District 31 schools, public schools in that district. And you entered the race with actually several endorsements already. So the retiring board member that’s been representing Peachtree Corners in this area for like 28 years, Mary Kay Murphy, has come out and endorsed you. Amelia, Mike Mason has endorsed you, and so has representative Scott Hilton. All of them, Peachtree Corners residents, all of them involved so heavily in the community. So some great support you have. Now, I’d like to hear, you know, I’m sure the rest of us would like to hear a little bit about, you know, why you’ve decided that you want to run, but tell us a little bit about your story and then why you’ve decided to run.

Yanin Cortes 0:01:51

Sure. I am a first generation immigrant. I was born in Cuba, and I came to the United States when I was ten years old, and we migrated to Hollywood, Florida. Out of all places. Yes. And it’s funny because everybody says I went to Miami, but that was not my story. And Hollywood at that time was a very american town, all american town, although the Cubans were living somewhere in Miami. And I probably was one of two children in the class that spoke Spanish. And it was a hard year for me. I call it the year of silence, since it was really hard to just talk to anybody. But I had amazing teachers that guided me, that were there for me. And I think that’s where my love for school started because I had so much support. And being an immigrant family here, it’s a very hard thing to go through, especially parents coming, not knowing the language, working two jobs to making sure that people have, that we had food on the table. So I went through the whole years and I kind of went into music. And for a while there, and after I graduated high school, I decided that I wanted to be a famous singer. You know something? The dream of everybody, they just want to be. And I went through auditions and I wrote songs, and I spent a lot of time on track. And I got signed with company EMI.

Rico Figliolini 0:03:46

Oh, wow. Yeah, sure. Famous record company. Sure. Label.

Yanin Cortes 0:03:50

Yes. And I got to travel the world first. The first signing was with a group. It’s a three girl group, and we represent. And we went all over the place in Europe. And then after that, I decided that I wanted to just have my own thing and write my own songs and decided to be a solo artist. And I got signed with EMI also, but in South America. But after that, somehow in between that, I got married, I started having kids. And then I decided, oh, I don’t want to be traveling all the time. I need to pay attention to my kids.

Rico Figliolini 0:04:27

You have three.

Yanin Cortes 0:04:28

Well, my son, at that point, he was only one. And my husband has supported me because he’s also a musician. He was also signed with Sony and, you know, but then we just came back to Miami. Now this time Miami, and I went back to school and decided to go for education. And my husband went to FiU and he said, well, you know what? Don’t worry. I’ll go study hospitality and business administration, and we’ll go move to Atlanta and open a cuban restaurant. Your mom was amazing chef and cook. And you will sing whenever you want to. You will have. You can on the weekend. There’s a good. Yes, it is. He is amazing. He is wonderful. And he made that dream come true. He did. And we both graduate. I graduated when I got to Atlanta. I transferred to Georgia State, and that’s when I finished school. But we opened the restaurant in between that, and I started teaching at Shiloh High School.

Rico Figliolini 0:05:40

So you guys own, actually, mojitos in downtown Norcross? The crossing. The crossing in downtown. No, cross as well. And the mojitos at the forum. Yes. Entrepreneurs, talented singers. It seems like it. And you were a teacher at Shiloh High School for a while, too, right? A former educator, yes. And. And you’re. And you have three kids?

Yanin Cortes 0:06:11

I think I have three boys. I call them boys, but they’re men already.

Rico Figliolini 0:06:15

Two of them, sure. Yeah, I would imagine. Well, so one of them still home, I guess? Or are they all home, or does that work.

Yanin Cortes 0:06:25

Yes. I also have a nine year old. We started over again somehow. Don’t ask us why, but it’s an amazing experience. I think as you grow older, then you say, oh, maybe I should have done that with the other one.

Rico Figliolini 0:06:37

And that’s interesting. Yeah. The last one, I have three kids, and the youngest is seven years apart from the middle one. So, yeah, you get to see that. And I also come from immigrant parents. I was first born in the States here. So I can appreciate coming from a household that had no english speaking. And I think my kindergarten or first grade teacher had my parents in because I was speaking half Italian, half English. They can understand everything I was saying. So I can appreciate the difficulties of a young family and educators that were present with you at the time really does make a difference, because I think if you had the wrong teacher, you might not have been as fortunate. Right?

Yanin Cortes 0:07:21

No. I have to say teachers were amazing for me, especially in high school afterwards. And at the beginning, they were there to guide me. They were there to support me. They knew that I was going through a rough time. And then in high school, my music teacher was an amazing teacher because it was like a family. We ended up in this choir. There was only 14 of us, and we were like a family for the whole four years, and that kept me going. And you have some people that if you were struggling in a subject, he will go, hey, what’s going on? And let’s go. You have to do this. I know you love singing. I love. I know you love doing this, but you always have some inspirational, some person that. A mentor that tells you, hey, let’s go for it.

Rico Figliolini 0:08:17

Curious. What instruments did you. Did you play, or did you.

Yanin Cortes 0:08:22

I was singing all the time. I played guitar a little bit, but I wouldn’t, like, even dare say that in front of people because they make me play or some horrible song.

Rico Figliolini 0:08:34

Have you sung at the restaurants?

Yanin Cortes 0:08:37

Yes, I used when we opened the restaurant in 2008. I’ve been singing ever since then. Friday and Saturday night. I took some time off when I had Lincoln, my. My youngest. But right now, I’m still singing every Saturday night and forum location.

Rico Figliolini 0:09:01

Cool. So let’s get. Let’s dig down a little bit about why. You have great background, obviously good endorsements, but why are you looking to run for Gwinnett county school board? What is motivating you to do that?

Yanin Cortes 0:09:14

Well, I love this community. Kids are my passion, too. They. I can see their faces light up every time they learn something, and I think that we should keep that going. And I think being a member of the school board will help. We have a lot of immigrants coming into our county right now, and our county is the most diverse county, and I think it in nation. And it’s incredible that we have such a diversity, such a love. Guene county has always loved education, so I wanted to make sure that I wanted to be part of that. I wanted to encourage people. I wanted to be the voice for the parents that have concerns and just voice that to. To the schools. And I wanted to be the voice for our community saying, hey, we want to make sure that our tax dollars are spent wisely. And I know that we all have anxiety, but I believe that Gwinnett county has an amazing school system. We just need to come together and talk and come bring consensus and just making sure that we’re working together to achieve success for all students, you know.

Rico Figliolini 0:10:45

That’S great to hear. The county has gotten, like you said, it’s actually a majority minority. It’s changed over the decades. I’ve been here since 95. My kids have gone, all my kids have gone through public school the same way I did in New York when, before I came here. Simpson elementary Picnicville, Norcross they went through the IB program at Norcross. In fact, the two of them that went through IB, if they hadn’t gone through, I think they wouldn’t have done as well. The IB program really taught them how to write, how to be critical thinkers, how to mold things together, subjects. So the school system has done some good things, right? Yes. What do you think they do well at the school system right now?

Yanin Cortes 0:11:32

Well, definitely those programs, the IB program, the early learning for. They have a play to learn program right now that they, including the parents, to come before they get to school so they can learn how to teach their kids to be ready for kindergarten. We have the program. A lot of people don’t know about it, but it’s amazing because it just prepares. We have all the stem programs that we have right now with a paltry weekend. We have just different alternatives for students that are looking. I think there’s a pathway to careers that they’re developing in some of the schools that if a kid wants to go to trade school instead of college, he’s going to have. He will have that ability to concentrate on that. And some people don’t know what they want, but if they’re guided, and I think this is one thing that we can concentrate that I will fight for in the school board. Okay. Yeah. What else do we have? We have a lot of things that are amazing. The sports, amazing sports here. That sports people think it’s just one of those things, but it drives kids. It gives them discipline. It makes them do their best, because they know they have to be good. They have to do good in their studies so they can go and participate in the sports. And the same thing with music. Marching band was a haven for my kids because they were musicians. None of us came out. So both of my kids were marching band, and the teachers were amazing. Mister Ventura, Pinckneyville, I love him so much. He was guidance for my kids, and he has that tough discipline. But at the same time, you know.

Rico Figliolini 0:13:39

I can appreciate that. Yeah. These teachers that teach in Gwinnett county schools are underserved, I think, in some right way. So under respected by some people, but they’ve done a great job. I totally agree. Sports has been a tremendous drive. I mean, more sports athletes come out of Gwinnett County, Gwinnett county, and Norcross High school, but even some of the other high schools, for sure. And not just football or baseball or soccer, but volleyball, lacrosse. I mean, this city and this county has produced so many athletes, even theater and music, like you said. I mean, the theater at Norcross has done great, and some of the other high schools as well. So there’s lots there. But there are big challenges, right, to the school board, to the school system, I should say. School board has been changing over the last few decades. Different representations have come in. Tools have changed also, right? Social media has made it a little difficult. TikTok, Instagram, not that they’re bad apps. They’re just like anything else. They’re used badly sometimes. Right? Yeah. So you have disciplinary school safety issues. We lockdown school shootings, although we haven’t had any that I’m aware of in Gwinnett county that are. That were inside of school sometimes. Shootings on. On high school campus, maybe, but mostly, it’s unrelated to the students sometimes. So what do you see as challenges to the school system and when, with regard to discipline, school safety?

Yanin Cortes 0:15:15

Well, school safety has to be a priority. It has to be the number one. Just because if we don’t have. If the teachers don’t feel safe, if the kids don’t feel safe, there’s no learning going on, because everybody’s just worried about survival. Right?

Rico Figliolini 0:15:31

And we.

Yanin Cortes 0:15:33

I think the school board went through a very difficult time about a year ago when they. Two years ago, really, when they decided to change the discipline policies, and. And it created chaos, in a way. And some of the teachers didn’t know what to do. Didn’t know if they were afraid to discipline, and that caused a lot of confusion in the system. But they did go back this year, and they decided that they were going to take back and try to go back to the old way. And I think that was a great decision. But it took some courage from people to say, Mary Kate Murphy was one of those people that said, we need to. I take my vote out this one. Can we go back to the place where we were, where we can control our classrooms, where the teachers have the power to control their classrooms, where the administrators have the power to control their building?

Rico Figliolini 0:16:39

And.

Yanin Cortes 0:16:42

So I think it’s getting better, and we still have a lot of work to do. It’s just that I think it was something that’s kind of set us back a little bit. But I have faith in Gwinnett County. I know that we will go through this. I’m running because I want to be that pathway to, hey, we can get through this.

Rico Figliolini 0:17:06

So what do you find then? The role of the board? Right. You’re volunteers, don’t get paid. I mean, this is stipend, but it’s really not considering the size of the budget. This county, I don’t think anyone ever gets paid well, and they do it for the love. You know, you’re running because you want to be on the board, because you want to feel like you can provide your guidance. So. But what is the role of the board, in your mind?

Yanin Cortes 0:17:34

The role of the board is three main goals and pretty much hiring and firing of the superintendent. Overseeing. Not overseeing, like, micromanagement, but making sure that all the laws that are already in place are being followed, and. And also just giving support to the superintendent so that they can achieve their goal. Approving budgets, making sure that we don’t go over budget, and that it is appropriated to things that will benefit the students and teachers because they’re the heart of this whole thing. We can say this or that, but the students, we have to make sure that we have quality educational systems for them. We have to make sure that we have. The teachers are being taken care of, that they have competitive salaries, and that they’re being supported. So the school board is in charge of overseeing or just making sure that everything. Everything is running how it’s supposed to be. Okay, but we are not supposed to make policy unless it’s something that is, that we notice, that is somebody’s not following what they’re supposed to be doing. But usually the superintendent is the one that makes everything happen, and we say, okay, yes or no? And we come together and saying that.

Rico Figliolini 0:19:20

All right, so there’s leadership. You guys are there to make sure and guide that leadership or policies to make sure. I mean, you all have a vote on the board. So obviously budgeting and all that, anything that happens, the board is voting on. And it’s not always unanimous. Right? I guess that’s good. Yeah, I mean, that’s a good thing. I mean, you don’t want. I mean, it’s good to be unanimous that you all are in agreement on things, but it’s also good to have diversity as far as opinions go. The fact that the disciplinary changes that happened two years ago were reversed now two years later because people are honest about failure of it and how it would work. So going to the role of the community then, because two years ago, pretty much that was the response from the community. So the whole idea was not just a response from the community, but it was also the people that were elected to the board decided that that’s what they thought should be done because the community maybe was voicing that opinion or the loudest voices were out there. So there’s a role for the, for the community. Sometimes it could be right or wrong.

Rico Figliolini 0:20:34

Right. But what do you, what do you see as that role from the community?

Yanin Cortes 0:20:39

Obviously, we have to pay attention to what the community says because they have concerns sometimes. I think that not every. Some people think. I don’t know. What I’ve encountered is that everything is magical and happens in a magical way, but there’s so many, so many levels to everything and, okay, well, this happened because of that, and they tend to blame one person alone. And in reality, I mean, it’s a huge system and we have. I know, I ran the restaurants, so I know that even though you have some policies, not everybody’s going to follow those policies in the way that it was intended to be followed.

Rico Figliolini 0:21:30

Right.

Yanin Cortes 0:21:30

And it’s hard because we are a lot of people, but we all one, you know, we are that school system. Right. So. But we all bring different perspectives into that, and I think they’re all valuable because everybody has a different need in their mind and how we see the world. So the community should be heard and should be paid attention to. And that is when we get together and we say, okay, the community is asking for this. Is this reasonable? Is this going to work in the school system? I think the problem was, okay, the community is saying this and we need to do that or we need to change the laws about this. Yes, but what would that entitle? And how can we accomplish that without bringing the whole system down. Yeah. We cannot burn the house because they won’t have a house anymore. Right.

Rico Figliolini 0:22:34

That’s a great way of looking at it. Yes, for sure. And you’re right. I mean, there’s thousands and thousands of employees in the county, and not everyone will. Just. Even a small business, like with 30, 40 people, not everyone follows that policy the way you said it, so I could say that. And you’re right, because even though you may agree on the subject to implement, it gets complicated. Right?

Yanin Cortes 0:22:58

Yes.

Rico Figliolini 0:22:59

It’s like Congress, when Congress passes a law, people think that, well, that’s. That’s the law. Whereas now the department that has to take care of implement that law now has a set of guidelines and policies to deliver that. And that could be completely different than what was intended by the law. So I can understand the disciplinary and policies changed because they were trying to address something, but in the end, it didn’t address it properly, I guess. And this is why there was more problems there. So there’s a lot of action. Right? There’s a lot of action.

Yanin Cortes 0:23:39

Sorry, I’m not used to talking like that. But, yeah, that’s something that we can learn, definitely. When we. When something is done and it’s not successful, it’s an opportunity to learn and just to go forward. And I think that’s the mentality that we have to have for our school system that we love in our community. That is the mindset that we have to. Let’s not just point fingers at everybody. Let’s go forward.

Rico Figliolini 0:24:10

Cool. Good way of looking at it. I think if you’re elected to the school board, are there any particular actions you’d like to see happen or policies that you would like to see implemented? Anything new that you’d like to see, any actions that you’d like to see the board do once you’re elected?

Yanin Cortes 0:24:28

Well, definitely. My main safety, like I said, is, number one, making sure that whenever we have a policy that is in place, that we follow it, but that we have training for the teachers, training for the administrators, that we. That we have a plan that works and. Or that the people that are managing that portion because operations is more left to the superintendent. We are governance, and the superintendent is in between both of them.

Rico Figliolini 0:25:03

Right.

Yanin Cortes 0:25:04

Governance and operations. So at one point, we just have to talk to if we have a concern, and I think it should be in a diplomatic way, and I think it should be in a civil way. And lately we haven’t been seeing, because we have the same objective. The objective is to have a great school system, and I think that should be the vision.

Rico Figliolini 0:25:31

Do you think the school handles diversity well, the school system?

Yanin Cortes 0:25:37

I think Gwinnett county has been one of the pioneers in that because we have been diverse for a long time. I think when we go into just making everything a blend game or a politics get into the school system, that’s when we lose, because we will start saying, oh, this is. We’re. Like I said, we’re all different. I think it’s a plus for us. I think we can make this an amazing example for the whole nation. And I think when Gwinnett county has been taking steps towards that.

Rico Figliolini 0:26:14

Cool. Now, you’ve been running as, obviously, you’re running as a candidate right now. Are there priorities as a candidate? I mean, are you. You knocking on doors and stuff? I’m sure you’re meeting people. What are you hearing out there? You know, what are they, or what are people saying to you that you can share?

Yanin Cortes 0:26:34

Well, pretty much the concerns about safety, concerns about high quality education and what is happening to. There’s a lot of anxiety right now about the school system. I think it’s because it was caused because of the discipline implementation policy, that it was chaotic, and everybody just. We need to gain that trust back, I think. And we can do that by just. The school board, honestly, has been acting. They’re always in a fight right now, or it looks like. It seems like that. And would you project that to people? It doesn’t project any confidence. And so, I mean, you see a situation from the outside. You have no idea what’s going on in the inside. It doesn’t tell you the whole thing, the whole story, but there’s a lot of things that go on and that people are working very hard. Our teachers are working really hard every day to teach our students. Our administrators are doing the best possible things that they can do for the teachers and our students. So I believe that’s happening. I just think that because of the discipline fiasco, that’s if we are, the school system has to recuperate. And also, we have a lot of immigrants coming in our system right now, and it’s creating. The graduation rate is not being measured, in my opinion, the way that it should be measured, but that we have no control over that because that’s all over the country, right?

Rico Figliolini 0:28:22

Yeah, for sure. So the system is. Yeah, any school system that has an influx of a lot of immigrants, there are challenges. Right? Language, culture? A little bit. Although we are a multicultural county, I mean, it’s just like we have representative of, I don’t know how many. Over 150, I think, different nations in our country, and certainly from the Pacific Rim in Asia to Latin America to other countries as well, coming. Coming here. So there’s always going to be challenges, I guess so it’s good to have someone, I think, that understands those challenges that’s closer to the immigrants experience than not. Do you think your business background prepares you for the school board?

Yanin Cortes 0:29:10

In some ways, I think so, definitely. I think having the opportunity to have mojitos and the crossing and been an amazing experience for me because I have dealt with, I call it two kinds of customers. Right. Our employees are our customers because we have to make sure that we provide a good working environment for them. And our customers that come in every day and they’re asking for a specific product, are we supplying that to them? Are we providing good customer service? Are we. Are we understanding what they want from us either from. Are we managing the situations that we’re supposed to. It just teaches you. And we have every. When you go on a Saturday night to mojitos, every nation is there. Sometimes I sing and I go, okay, who do we have? Anybody from Mexico. Anybody from here. And then people can. Ukraine. Yes. And everyone like, oh, my God, there’s, like, people from everywhere in the world in this place.

Rico Figliolini 0:30:23

Oh, for sure.

Yanin Cortes 0:30:23

Just having a good time. And everybody has a different culture. And sometimes when I’ve had the problem with employees not understanding each other or maybe some. Some kind of disagreement, I find that it’s mostly because they have a different culture, and the way that they thought about this is the other person is different. It thinks about it in a different way. So we do have a challenge. It’s a big challenge. But that is why we. I believe we have to find a common thing. Okay, you have a problem with this employees. What is wrong? What is your problem? And then they will talk to the other, and at one point, they would see that they were both looking for the same thing, but in different places.

Rico Figliolini 0:31:14

And that’s amazing. I definitely, you know, that is amazing. You’re right. I think, in that regard, that we all want to go to a certain point. It’s just how we get there. And you’re right. Culture is really. I mean, I grew up in a neighborhood that was jewish, italian, and keep and tell people when I. When that’s the case, you know, I grew up on meatballs and matzo balls. You know, it was all. It was all family, and we all ate and eating around a dinner table, made everyone equal, you know, we sharing foods and stuff. But so that’s what I see, you know, when I hear restaurants and stuff. And that’s a difficult business also. So you guys must have been through a difficult time, even through COVID and. And just even running a business like that with help and employees.

Rico Figliolini 0:32:06

So I can imagine.

Yanin Cortes 0:32:08

And they become part of our family. It’s one of the things that I never say people that work for us. I say people that work with us to make this happen. Right? And, yeah, and it’s incredible because I have seen they got there, and before, when we hired, when they were hired, they had no family. Now they have a kid, and they’re still there. And some other people that had been through the restaurant, and then they left and went to college, and now they come back and say, hey, look, I graduated from college, and I went to this, and I always want to know. I have some of the kids that worked in the restaurant always coming back. And so you’re. You’re my mom. You’re like my mom, my second mom, and they all. And it’s just an amazing experience because you become so close to everybody and you feel what they’re going through. COVID was horrible for everybody, but I think it was an amazing thing when we couldn’t open and we didn’t. And some people just called me because I will work. I don’t care if you pay me or not. And. Or we decided, okay, you guys go home. I don’t want anything to happen that at the beginning when nobody knew what was going on and go home, we’ll pay you. And then I told Luz, I think we’re gonna run out of business, but lose is my husband. But it all worked out. Cause everybody knew that we had to survive that, right? And hopefully, thankfully, nobody in our. In our staff gets sick. Nobody in our family got sick.

Rico Figliolini 0:33:47

And everybody’s, you know, well, that is fortunate. That is fortunate. And I know the community supports mojitos at the forum and stuff. People always talking about. It’s like one of. One of the great icons in pastry corners. So we’ve talked quite a bit about the roles and everything. Is there anything that we haven’t spoken about that you’d like to share? I just think.

Yanin Cortes 0:34:12

I just want to tell you that my family loves this community. We love the schools. We actually moved to Peachtree Corners because of Simpson Elementary. I was looking around, and I was like, okay, this is the best school. This is where we’re going. And I remember that I didn’t even look at the house that was the only house left for sale in 2006, the house were flying off the market like hotcakes. I think this and some elementary, it was the home for my kids and Pinckneyville and Norcross. And I care for my community. I really care for our children. I want to make sure that people are looking at, looking at our school system in that way. I want them to have that love and passion for our community because I think that would, it will create something good, and that’s what I want to be there for. I know that my experience will come in handy in the school board. I know that I would be able to talk to the other people, the other school members, and talk to them and say, well, I believe this, and this might work like that. And then if they have to listen to their point of view, and somehow I think that I will be able to come into a conclusion and this is the best for our children because that’s the most important. Our children, our teachers and just our school system for our community.

Rico Figliolini 0:35:41

Very good. I was going to ask you to sell it to make sure people come out to vote, and you just did it. Where can they find out more information about your campaign, Yanin? Like, what’s the website address?

Yanin Cortes 0:35:56

Yanin.com.

Rico Figliolini 0:36:02

Okay. And they can go to that site, find out a little bit more information, contact you if they have questions, or maybe even ask for a yard sign if they want.

Yanin Cortes 0:36:13

Yes. That would be great. It’s funny because my son was, we were coming from school and he’s like, look at this. Look at your signs everywhere, mom. And I was like, oh, my gosh. I don’t know.

Rico Figliolini 0:36:30

They got to be special feeling I’m sure.

Yanin Cortes 0:36:33

A humble person that kind of intimidates me to see my name everywhere. That’s not like my style, but I, but that’s what we have to do is it’s, it is an election, after all.

Rico Figliolini 0:36:45

Yeah. Yes. You definitely have to be out there. And I understand you’re, you know, a quiet person that way, been told. But you have, you know, you, I think you expressed yourself really well here. So if anyone has any questions, they certainly can put questions to you on the comments below, depending on where you’re watching this, whether it’s YouTube or Facebook or on Twitter, which is where this goes live in a few days. So this not live now, obviously, this is simulcast live for those that may be watching it or post watching it afterwards. So I do appreciate your time here. Yanin Cortes, running for school board district three. And thank you very much for being with us.

Yanin Cortes 0:37:28

I just wanted to remind you, early voting is going on now until May 17, and then the election day is May 21.

Rico Figliolini 0:37:38

Excellent. Appreciate you doing that. So don’t forget, go out there, because, again, this is actually the only vote that you’ll be making for Gwinnett County School board, does not happen in November. This is a nonpartisan race, and you all better be out there, because otherwise decisions will be made in May, not in November.

Yanin Cortes 0:37:57

Yes.

Rico Figliolini 0:37:58

So the final election day, actual election day, is May 21. So cool. Thank you for being with us. Appreciate you sharing your opinions, Yanin. Thank you.

Yanin Cortes 0:38:07

All right. Thank you for having me.

Rico Figliolini 0:38:10

Sure. Hang in there for a minute. Thank you, everyone, for being with us.

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