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Norcross Soccer Program Prepares for Summer, New Season

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united futbol academy

United Futbol Academy Norcross has named a new director.

With just a few weeks to go until school is out for the summer, parents are scrambling to find activities for energetic youth. A day spent on the soccer field will give kids a fun experience while honing athletic and leadership skills as well as tire them out. (Wink, nudge!)

Registration is open for summer soccer camps at United Futbol Academy Norcross.

Established in 2010, it has since joined with other area programs to establish a larger presence. UFA competes against other clubs locally and within the state. In addition to this competition, many of our traveling teams successfully participate in regional leagues and tournaments including the Elite Clubs National LeagueSouth Atlantic Premier League and the Southeastern Club Champions League.

Along with some of the club’s components, quality instruction and a proven developmental structure, there’s something new this season.

Strong leadership

The Executive Board of United Futbol Academy has decided to make a change to focus on the families that play soccer at the UFA Norcross Branch.

United Futbol Academy views the Norcross Branch as a strategic part of the overall club and the need to have a dynamic leader working exclusively at the branch is a necessary adjustment to continue serving our members and the surrounding communities. 

Subsequently, Bryan Waltenburg has been named UFA Norcross Branch Director which became effective May 1.

“I am excited about my new leadership role at UFA Norcross and am looking forward to working hard for our players and their families. As we grow the sport of soccer in the Norcross community, my goal is to help young athletes reach their fullest potential both on and off the field,” said Waltenburg.

Bryan Waltenburg has been named the new UFA Norcross branch director.

His wealth of experience in the soccer world has fostered a unique passion and commitment to the youth soccer landscape, according to a statement from the board. He brings 25 years of coaching and leadership experience to UFA Norcross, having coached National Championship level teams all the way down to Academy under nines.

He has been coaching in the Forsyth Branch for the last five years at the NPL/SAPL and ECNL Regional levels and currently holds a USSF “A” National License. In addition to coaching, Bryan has also served in various management/directorial roles including operations, marketing communications, events, technical/curriculum development/implementation and business development within the youth soccer and other various corporate sectors.

UFA functions under the belief that the true value of success in soccer lies through the overall development of the individual player’s soccer skills (technical, tactical, physical and psychological) as opposed to the result of each game. To allow each player to develop at his or her own pace, the program operates under the club system utilized around the world in which every player in each age group has the opportunity to reach their full potential.

UFA’s Executive Director of Business Development, S. Deo Moleka, stated, “It became increasingly important to us to have as a leader someone who would strictly focus on this diverse community. Bryan will also be supported by an entirely full-time staff including a Boys Director, a Girls Director and a Recreational Director. We are excited about this new direction for our Norcross community.”

Jason Smith, current UFA Norcross Branch Director, will be transitioning into a new role at the Elite Programs level with United Futbol Academy.

United Futbol Academy Norcross schedule

Competitive Soccer Tryouts: norcross.unitedfa.org/tryouts-norcross

U8-U14 — May 23-25

U15-U19 — May 31-June 2

No cost to tryout. Must register online.

Recreational Soccer (Fall 2022): norcross.unitedfa.org/norcross-rec

Registration opened May 1 and the season begins Aug. 29.

Register in May and get $10 Off (Early Bird Discount).

Ages — Children born between 2019 (U4) and 2004 (U19)

Summer Camps: norcross.unitedfa.org/norcross-camps

Monday-Friday 9 a.m. to noon

Week 1: June 6-10

Week 2: June 13-17

Week 3: June 20-24

Week 4: July 11-15

Cost: $160/week

Upcoming Soccer Tournaments: unitedfa.org/tournaments

Rec Roundup May 21-22, 2022 — U8-U19 recreational teams

Xtreme Cup May 21-22, 2022 — U8-U15 competitive teams

For more information about UFA Norcross, visit the website at norcross.unitedfa.org or email norcross@unitedfa.org. You can also find information on social media at facebook.com/UFANorcross or instagram.com/unitedfa/.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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The ALTA Foundation Announces the 2024 L. Keith Wood Scholarship Award Winners

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Congratulations to the eight well-deserving recipients who will receive this year’s L. Keith Wood Scholarship award winners scholarship. ALTA Foundation committee members reviewed numerous applications from exceptionally talented, intelligent and community focused students to make their decisions.

To qualify for this award, candidates must have engaged in either the ALTA Junior League, participated in the Junior Challenge Ladder, or been involved in the Foundation’s START program. They had to have shown a dedication to community and volunteer service along with being able to display how tennis has assisted with their growth, both on and off the court.

Each awardee will be granted a $2,500 scholarship to support their educational endeavors and will be honored on center court during ALTA Day on July 22 at the Atlanta Open.

Here are the winners:

Isabelle Coursey – Atlanta, GA
ALTA Facility: Dekalb Tennis Center
Graduate of: Chamblee High School
Attending: Georgia Tech

Riley Hamrick – Peachtree Corners, GA
ALTA Facility: Peachtree Station Swim and Tennis
Graduate of: Norcross High School
Attending: University of Georgia

Athena Misewicz – Dunwoody, GA
ALTA Facility: Dunwoody Country Club
Graduate of: Dunwoody High Schoolz
Attending: University of Georgia

Prisha Mody – Johns Creek, GA
ALTA Facility: Peachtree Station
Graduate of: Johns Creek High School
Attending: University of Georgia

Mara Opre – Suwanee, GA
ALTA Facility: Sharon Springs Park
Graduate of: Lambert High School
Attending: Anderson University

Ben Stone – Suwanee, GA
ALTA Facility: Mayfair/ St. Clair
Graduate of: Lambert High School
Attending: University of Alabama

Ally Turnbough – Snellville, GA
ALTA Facility: Briscoe Park
Graduate of: Greater Atlanta Christian School
Attending: Clark Atlanta University

Davis Wall – Duluth, GA
ALTA Facility: Canterbury Woods
Graduate of: Peachtree Ridge High School
Attending: University of Georgia

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Peachtree Corners Gets Pole Position in Speed Week 2024

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The 2024 Curiosity Lab Criterium will take place on a course in the world-famous Curiosity Lab in Peachtree Corners.
Criterium Race in 2023

The first Curiosity Lab Criterium took place last year on a cold, rainy day, but the weather didn’t dampen enthusiasm for the event.

The collection of Speed Week criteriums in Georgia and South Carolina kicks off Thursday, April 25, in Greenville, SC, and wraps up on Sunday, May 5, in College Park, GA.

Peachtree Corners has added many new components this year, including a Sunday time slot.

“It was a good opportunity for us to get a feel for it,” said Louis Svehla, the city’s communications director. “[We got to see] how it would work in the setup and stuff like that.”

This year’s event will also feature a running race, races for kids, food trucks, vendors and other activities for the family.

Speed Week is a premiere event on the U.S. Pro Cycling Circuit that draws cyclists worldwide, including Olympic medalists and world and national champions.  In 2023, the professional men’s and women’s events drew cyclists from over 30 states and more than 20 countries.

Criterium Race in 2023

Gearing up for race day

The 2024 Curiosity Lab Criterium will take place on a course in the world-famous Curiosity Lab in Peachtree Corners, a 5G-enabled, 500-acre living laboratory ecosystem designed specifically as a proving ground for IoT, mobility and smart city technologies.

The Curiosity Lab Criterium will feature an array of innovative technologies currently being deployed to help protect vulnerable road users (VRUs). This event will also showcase the VRU technology of tomorrow as exhibited by private sector V2X companies and sensor innovators, OEMs hardware and software manufacturers, government officials, bike companies, advocacy groups and more.

“Despite it being a dreary day in the middle of the week last year, the public showed up and had a good time,” Svehla said.

“We always want people to gather and hang out with each other, especially when these events are free and really for them,” he added.

“For our first one, we were very happy with the turnout. … The vendors and the food trucks we hired for the event made their minimums, so they didn’t cost the city any money,” he explained.

Criterium Race in 2023

Even better than last year

Event producers, sponsors and race teams also gave great feedback.

“They were ecstatic about this course. They absolutely loved it because it’s unlike any other course they have on this circuit,” he said. “They love that there were elevation changes and … it was in a different type setting, not just on a city street like others.”

The success of that first year prompted the promoters to move this year’s race to a Sunday, a weekend race. It’s the day after the Athens race and the second one in Georgia.

“It’s not really far distance,” Svehla added. “And because of that, we expect to have more professional riders, both in the men’s and women’s professional divisions. And we’re hoping that also boosts the amount of … third tier riders that are amateurs but want to compete.”

“Last year’s races started at 3 p.m., and I think the last race went off at 9 p.m.,” he said. “This year, we are starting at 10 in the morning.”

The last race starts at 8 p.m. and lasts about an hour. In between, there are several junior categories for kids from 9 to 14 years old, a 130-yard race for little kids ages 5 to 9, a foot race and many family-friendly activities.

“Although the bike races are open to whoever registers, the running races are invitational only,” Svehla said.

“They’re inviting some of the best runners from the Southeast,” he said. These people are going to run a sub-six-minute mile, minimum.”

3-D printed trophy

Taking home the gold

Last year’s custom 3-D printed trophies for the professional men and women competitors will be replicated in smaller trophies and medals for the amateur racers.

The design is the same as last year, but the spokes on the wheel are gold. Local company ZhumeisterLabs (ZLabs3D) will be making the trophies.

In addition to being a fun, family-focused event, Curiosity Lab Criterium is also a chance to showcase the best of Peachtree Corners.

“[This] allows us to showcase Curiosity Lab, its different technologies and what being an IT city means,” said Svehla.

“We also want to be a leader in working with companies to provide solutions that make being on the road or next to the roadway as safe as possible. This, hopefully, will encourage more cycling, walking, running and multi-use trails.”

Curiosity Lab Criterium 2024

What: U.S. Pro Cycling Circuit Race and Running Race 
When: Sunday, April 28
Time: 10 a.m. to 8:30 p.m.
Where: Curiosity Lab at Peachtree Corners City Hall (310 Technology Pkwy)
Learn more about the event at peachtreecornersga.gov/385/Curiosity-Lab-Criterium-2024.

Speed Week Events
April 25 through May 5

Greenville Cycling Classic
Greenville, SC
Thursday, April 25

Spartanburg Regional Healthcare System Criterium
Spartanburg, SC
Saturday, April 27

Athens Orthopedic Clinic Twilight Criterium p/b Michelob Ultra
Athens, GA
Sunday, April 28

Curiosity Lab Criterium
Peachtree Corners, GA
Tuesday, April 30

Spin the District – Union City criterium
Union City, GA
Wednesday, May 1 (non-speed week event)

Bonus! Track racing @ Dick Lane Velodrome
East Point, GA
Friday, May 3

Spin the District – Hapeville Criterium
Hapeville, GA
Saturday, May 4

Lagrange Cycling Classic
Lagrange, GA
Sunday, May 5

Speed Week Finals – Spin the District – College Park Criterium
College Park, GA
Sunday, May 5

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Deflecting debilitating blows one Guardian Cap at a time

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A Guardian Cap in use courtesy of Guardian Sports

With football season in the rearview for most players, the effects of injuries–especially those blows to the head–can alter careers and live well after the final play.

A relatively new piece of equipment manufactured in Peachtree Corners helps alleviate much of the impact from those hits that a helmet alone can’t deflect.

Husband and wife team Lee and Erin Hanson started Guardian Sports in 2011 with one goal: innovating equipment to better serve athletes. But one must go back even further to understand the science behind their technology.

“[Our initial company] really had nothing to do with sports,” said Erin.

She and her husband started the Hanson Group, a material science company, about 30 years ago.

“The Hanson Group solves problems for other companies–material science problems,” she said.

“Lee is a chemical engineer from Georgia Tech. … [He created] things for the military and all kinds of applications for all kinds of Fortune 500 companies. If they need something done quickly, they come to the Hanson Group and we try to solve their material science problems,” she explained.

By chance, someone from the helmet industry came to them looking to make a more flexible helmet.

“We saw the data behind what it could do to flex the exterior of a helmet,” she said. “And even though that company didn’t make it, we decided that if we could retrofit any football helmet inexpensively, we could cut down on the impact that all players were feeling.”

Making football fun and safe for all

When the idea for Guardian Caps came together, the Hansons weren’t considering adding another division to the company.

The drive to make the helmet accessory grew from the passion to help the game.

“Quite honestly, Lee and I were pretty far along in our lives. We had raised five children, and he had been at the Hanson Group for at least 20 years by then,” said Erin.

The couple questioned whether they wanted to launch something new and revolutionary. There was nothing like it on the market.

“We felt like if we’re going to go direct to consumer, we’re going to branch off to a whole new company and just go for it and see if we can make a difference,” said Erin.

Through trial and error, Lee and his team analyzed data that showed what a softer helmet exterior could do to reduce impact, which would translate into reducing injury rates.

“And how can we do it in a way that’s affordable and could be available for mass adoption?” Lee said during an interview with the city of Peachtree Corners.

“How can I make it affordable to that mom who’s already buying all that equipment for her child to play youth football? How can we create a one-size-fits-all?” he recalled.

He said they worked with a cut-and-sew facility and seamstress and made up the first prototypes before testing them in a laboratory.

Their son and his teammates at Wesleyan became the first to practice with the new equipment.

In 2012, The University of South Carolina and Clemson were the first college adopters, and the company experienced solid grassroots growth after that.

Joining the Peachtree Corners business community

By 2014, the Hansons moved their company to Peachtree Corners to benefit from the pro-business, family-friendly community and strong Georgia Tech connections.

The Guardian Cap is now used by over 300,000 youth high school and college athletes nationwide and mandated by the NFL for all 32 teams.

The cap dramatically reduces the force of impact upon collision, as experienced by football and lacrosse players. This topic has come to national attention due to CTE, or chronic traumatic encephalopathy, and its relation to concussions.

According to company literature, in 2017, Guardian won the first NFL HeadHealth TECH challenge to “develop new and improved helmet and protective equipment.”

While the football helmet itself has undergone many changes since the early days of the small leather hats that only covered the tops of the head and the ears (no face mask and nothing to absorb blows from tackles and other hits), Guardian Caps are an accessory that builds upon modern technology.

Some college and professional players wear helmets made so that the interior conforms to their heads. Guardian Caps adds a layer of protection on the outside, absorbing shock before the impact even reaches the helmet.

“Now, obviously, safety is a concern amongst athletes. So, Guardian Cap has come up with this soft-shell layer that goes on top of the hard shell of the helmet,” said Lee.

In 2018, testing done by NFL and NFLPA-appointed engineers revealed that Guardian Caps made a statistically significant improvement over hard-shell helmets alone, company literature said.

By August 2020, the NFL allowed its teams to wear Guardian Caps during practice. The Jacksonville Jaguars were the first to do so. In July 2022, Guardian Caps were featured at NFL training camps for all 32 teams.

This year, the NFL mandated that Guardian Caps be used for the 2023 season in all pre-season, regular season, and post-season practices. Players in position groups with the most head contact will be required to wear Guardian Caps in addition to running backs and fullbacks, as well as linemen and linebackers.

No one-hit-wonder

Genius doesn’t take a timeout, and Guardian Sports isn’t resting on the Caps’ success alone.

“We’re constantly evolving, and although Guardian Caps is our flagship product, we’ve got others,” said Erin.

Their son Jake was a lacrosse goalie at Georgia Tech, dodging rock-hard projectiles flying at him at 93 miles an hour.

“So, we said, ‘You know, why don’t we make lacrosse balls out of rubber?’” Erin said.

Thus, Lee created a urethane ball. Called the “Pearl,” it is now the official ball of the NCAA lacrosse tournament.

The Hansons have also developed infill for artificial turf fields that isn’t made of used car tires.

Without the chemicals and carcinogens of rubber tires, the smoother pellets are puffed with air, cause fewer abrasions and lower the temperature of the field by as much as 30 degrees.

“As we see things, it’s really difficult not to want to solve things when you see our children being affected by it,” said Erin.

Investors initially wanted to sell Guardian Caps at $1,000 each, but the Hansons knew that families couldn’t afford that price tag for youth sports. At the end of the day, they are a dad and a mom who are looking out for the safety of kids.

“The NFL is really cool, and they’ve helped us with exposure, but, you know, we’ve got a real passion for helping those young developing players, for sure,” she said.

Guardian Sports
3044 Adriatic Ct NW
Peachtree Corners, GA 30071
guardiansports.com
770-667-6004

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