As North American Properties (NAP) and Nuveen Real Estate (Nuveen) transform The Forum Peachtree Corners into a mixed-use development, several new businesses are joining the merchandise mix.
National retailers that signed long-term leases include Lovesac, Petfolk and Stretchlab. Temporary license agreements were reached with Auburn Candle Company, The Baby Nook and Girl Tribe Co.
Meet the retailers
Lovesac – This company designs, manufactures and sells unique furniture that’s guaranteed for life. It offers modular couches called Sactionals, foam beanbag chairs called Sacs and associated home décor accessories, including home audio systems.
Upon opening next to Chico’s in spring 2024, Lovesac at The Forum will be the ninth location in Georgia and fourth in NAP’s portfolio.
Petfolk – Founded by vets with decades of experience in clinical practice, Petfolk is an animal hospital and pet care center built with pets and their owners in mind.
Veterinary services include exams, vaccinations, urgent care, nutrition, diagnostic testing, digital radiology and more.
The Forum location opens this October by Chipotle, marking the brand’s second brick-and-mortar in metro Atlanta.
Stretchlab – Recognized for its customized, assisted-stretch sessions, Stretchlab is a wellness concept specializing in one-on-one routines led by nationally accredited flexologists.
Using a proprioceptive neuromuscular facilitation (PNF) approach, paired with dynamic and static stretching, the team is able to identify tightness and imbalances in the body. They then build a custom routine for each client to develop a wider range of motion and flexibility.
Stretchlab opens next to Club Pilates at The Forum this winter.
Auburn Candle Company – Established in 2020 and based out of Auburn, Alabama, Auburn Candle Company hand-crafts signature candles and fragrances, free from additives and dyes.
In addition to shopping for pre-poured candles as well as other bath, body and home goods, candle lovers can develop their own creations at the in-store pour bar.
Its year-long pop-up at The Forum, opening in October, will be the company’s first venture in Georgia.
The Baby Nook – A haven for anyone seeking baby essentials and gifts, The Baby Nook will feature a select collection of baby items that combine functionality, safety and aesthetic appeal.
The year-long pop-up will open in October next to Soft Surroundings.
Girl Tribe Co. – NAP is expanding its existing relationship with Charlotte-based Girl Tribe Co. to bring a temporary store to The Forum from October 6 through December 31.
Created by childhood best friends and co-founders Sarah Baucom and Carrie Barker, the brand offers a collection of clothing, graphic tees, accessories and lifestyle products.
A combination of proprietary products and items made by local female entrepreneurs will be available for purchase in Suite 505, next to HomeGoods. Girl Tribe Co. also plans to host a series of events, workshops and networking sessions during its stay at The Forum.
The Forum’s merchandise mix continues to grow
These forthcoming brands join KeenaBela, Gifts We All Want and Go! Calendars, Toys, and Games as the latest additions to The Forum’s tenant collection.
KeenaBela, an Atlanta-based, eco-friendly sleep, lounge and resort-wear brand, officially opened its year-long pop-up at The Forum last month.
Additionally, specialty boutiques Gifts We All Want and Go! Calendars, Toys, and Games, have once again returned for the holiday season.
“We have seen a tremendous amount of interest from small, local business owners looking to grow their brands in a low-risk, incubator-style environment,” said Emily Narchus, director of ancillary revenue at NAP.
“As our leasing and development teams continue moving forward on The Forum’s renaissance, we are excited to play a part in upgrading the center’s retail makeup.”
NAP is nearing completion on the north end plaza and anticipates an early fall delivery of the 1,700-square-foot greenspace. This is the first, and smaller, of two community-driven spaces being adding to the property as part of its overall redevelopment.
Along with the ongoing retail improvements, renovations to the office lobby in building 5185, anchored by Trader Joe’s, are now complete.
The Forum has partnered with the Peachtree Corners Photography Club to display and sell winning pieces from its first juried exhibition in the revamped entrance.
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