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PCBA Announces Its Focus Charities for 2023

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Scholarship applications are available through March 8.

The Peachtree Corners Business Association (PCBA) kicked off the new year by awarding its final donation of 2022 to the Norcross High School Foundation for Excellence (NHSFE). At the January Business After Hours event, the nonprofit received a $500 check to help it further its mission of supporting students by bridging the gap between state and county funding. 

NHSFE plays a pivotal role in generating the funds and resources necessary to cultivate the level of excellence and education desired for all students at Norcross High School (NHS) in the areas of academics, arts, and athletics. Established in 2001, the foundation has helped more than 2,700 students and raised more than $2.6 million. 

From left to right, Michael Pugh PCBA Board; Donna Linden PCBA Board; Allison Reinert PCBA Board; Lisa Proctor PCBA Board; Erin Griffin NHSFE; Tiffany Ellner NHSFE; Suzanna Martinez PCBA Outreach; Matt Bettis PCBA Outreach. Photo by Richard Phillips

Co-presidents Tiffany Ellner and Erin Griffin accepted the funds on behalf of the foundation.

“We are so thankful for the Peachtree Corners Business Association. One of the very special things about Norcross High School is the community, and the support that we have from our business association is a huge part of that,” said Ellner. “We have really benefited from the partnership.”

She added that the opportunities that exist right in Peachtree Corners with Technology Park and other economic drivers are the perfect incentives to keep the talent of local students at home. 

“I think about myself and my neighbor two doors down who are Norcross High School graduates who chose to stay here. We chose to have our children in this community and be involved and to see the continued support. And we know that there are opportunities for my children and the students around them to come in and stay here as well,” she said.

2023 PCBA charities

PCBA President Lisa Proctor also announced the charities it will be contributing to this year.

  • Rainbow Village has a mission to transform the lives of families experiencing homelessness by providing help, hope, housing, and healing in order to instill initiative, self-development, and accountability to foster meaningful growth in all who enter.
  • Good Samaritan Health Centers of Gwinnett is a nonprofit committed to caring for the uninsured and underinsured working poor in the community. Its mission is to demonstrate the love of Christ by providing quality, affordable, and accessible health and dental services to the poor and uninsured.
  • Corners Outreach equips metro Atlanta’s underserved students of color and their families to lead full lives through educational development and economic opportunities.

“We’re really excited about the three charities that we’re raising money for this year,” said Proctor as she encouraged members to renew memberships, register for events and invite others to join.

“You’re gonna hear me begging a lot for that this year,” she said. “For those of you who’ve never been here before, one of the things we have is the privilege …as business owners and business leaders in the community, to give back and participate in the community in a meaningful way. One of the things that I applaud the Business Association for doing is, 10 years ago, they created an Outreach Committee.”

PCBA raises funds to donate to nonprofits through memberships and sponsorships, Proctor added.

“We take a portion of those dollars, and we take the dollars from our annual charity event and donate those back to the community,” she said. “We’ve been able to fund 15 scholarships over the last 10 years. …We’ve donated $128,600 to our community, and we’re very proud. It’s not because any one person did it, but it’s what we’ve done as a community.”

The PCBA scholarship program is now open and accepting applications through March 8. The application and details are online at peachtreecornersba.com/community-outreach.

Peachtree Corners Business Association

peachtreecornersba.com

678-969-3385

Photos by Richard Phillips

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