Business
The Forum’s Transformation: A New Chapter in Peachtree Corners

Published
11 months agoon

Led by North American Properties (NAP), The Forum is being reimagined as a mixed-use destination in the center of Peachtree Corners. This multi-phase project aims to enhance the already strong community connection between residents. It also seeks to attract new businesses, residents and visitors, while creating jobs and boosting tenant sales.
Innovative rebranding and technology
Built in 2002, the Forum is an open-air shopping center featuring a variety of retail stores, restaurants and entertainment options. Following its acquisition by NAP, The Forum in Peachtree Corners has undergone a significant rebranding to update its visual and verbal identity and reflect its more modern persona.
Early in redevelopment, NAP partnered with the city of Peachtree Corners to improve the connection between The Forum and the Town Center.
“The overall goal of the project is to create a more cohesive ecosystem that embraces the city’s hometown charm. It also reduces the need for residents to venture outside the area to nearby destinations for in-demand experiences,” explained NAP Public Relations Director, Britni Johnson.
The new branding is evident throughout the property with updated pole banners, property and directional signage and window graphics, along with digital enhancements to The Forum’s website and social media channels.
“One of the first things NAP completed upon taking over management at The Forum was a rebrand encompassing a new visual and verbal identity,” added Johnson.
In addition to aesthetic updates, The Forum is set to roll out several technological enhancements designed to improve the visitor experience. These include four new digital directories for wayfinding, event information and interactive features such as a “snap a selfie” function.
“State-of-the-art stage lighting and A/V for the main stage in The Plaza, which is under construction and set for completion in late summer 2024, will transform the entertainment experience,” Johnson said.
Moreover, additional Wi-Fi access points are being installed to enhance connectivity and support an outdoor workspace.
Greenspaces for community gatherings
In terms of design, new community gathering spaces have replaced excess street parking, promoting longer visits and greater interaction among guests. These improvements are part of a broader effort to boost walkability and connectivity across the property.
To enhance the overall guest experience at The Forum, Phase I of the redevelopment focuses on expanding the public realm by adding new greenspaces that welcome casual gatherings.
The first of these spaces, the 1,700-square-foot North Plaza, was introduced in October 2023 and is complemented by surrounding restaurants with inviting patios, including the soon-to-open Politan Row food hall.
Further enhancements are visible in the construction of The Plaza, situated near Pottery Barn. This development is set to include a 6,650-square-foot turfed event plaza equipped with a covered performance stage, a large LED screen and comfortable seating areas. Upon completion, The Plaza will host The Forum’s annual events.
“We host over 100 annual events – many of which are held in partnership with or support local organizations, including Light Up The Corners with the Fowler YMCA, Restaurant Week with Peachtree Farm, and Santa at The Forum with Neighborhood Cooperative Ministries,” noted Charlotte Hinton, The Forum’s marketing manager.
Prioritizing guest safety
Rest assured, when you’re attending an event or stopping by for an afternoon visit, your safety is NAP’s top priority.
Since taking over The Forum in March 2022, NAP has significantly increased security measures, boosting coverage by 35% as a key aspect of the property’s ongoing redevelopment. This enhancement includes round-the-clock protection provided by onsite security personnel and off-duty law enforcement officers.
The Forum’s security infrastructure has also been expanded, with the installation of nearly 30 new CCTV cameras across the property. Additionally, NAP formed a strategic partnership with Fusus by Axon, a local technology firm based in Peachtree Corners, to integrate a real-time public safety intelligence platform with the existing camera network.
“This allows police to tap into the surveillance feed and gain critical intel during active investigations, ensuring a rapid and informed response to any security issues,” shared Johnson. The security team is directly accessible for immediate assistance.
NAP’s dynamic retail strategy
Understanding the evolving needs of the Peachtree Corners community, NAP is curating a diverse mix of retailers, including popular brands and local entrepreneurs.
Brooke Massey, NAP’s Director of Leasing, emphasized the strategic approach of their retail team.
“NAP’s retail leasing team has strong relationships with an extensive collection of 300+ in-demand brands and is in constant communication with them about their needs,” she explained.
This network has facilitated the introduction of both well-known brands and local entrepreneurs into the retail space, maintaining a dynamic balance that caters to the community’s desires.
Moreover, Massey highlighted the vision behind their tenant selection.
“Our strategy is very data-driven, and our marketing team even plays a role in the curation process by polling social media followers on what they want to see at The Forum,” she added.
Since acquiring The Forum in March 2022, NAP has secured 39 deals with various tenants.
Notable recent openings include Alloy Personal Training, Cookie Fix, Giulia, Kendra Scott, Lovesac and Stretchlab. Coming later in 2024 are Nando’s Peri-Peri, Sucre and The NOW Massage.
“We look forward to becoming part of The Forum community by providing guests with a truly memorable part of their day. So much of our days are rushed, running one errand to another. Everyone deserves a moment to slow down and enjoy something delicious. We want to be the space where that happens for Peachtree Corners and all who visit,” shared a company spokesperson for Sucre.
Creating memorable moments
The Forum turned a somber anniversary into a moment of joy for a local family.
Two days after the 2022 Holiday Tree Lighting, tragedy struck Peachtree Corners Councilman Joe Sawyer‘s family. His daughter was murdered while working as a Lyft driver, leaving behind three young children.
A year later, on the first anniversary of her death, the Sawyer family was invited to The Forum’s 2023 Tree Lighting event.
“We worked with Santa to surprise the kids, and when I took them backstage, they thought they were just going to get to meet and chat with him,” said Sue Storck, The Forum’s general manager.
Unbeknownst to them, a larger surprise awaited as they were brought on stage to help Santa light the tree, delighting the crowd of over 14,000 attendees.
“The kids were surprised and delighted to be able to do this, and it was a fantastic memory for both the Sawyer and Forum families,” Storck added, reflecting on the community’s effort to support one of their own during a time of loss.
The team’s efforts continue throughout the year, planting seeds within the community.
“We’re constantly seeking unique opportunities to engage with our neighbors. The Peachtree Corners Photography Club currently has an exhibit of photos shot by local residents on display in the Forum South office lobby,” shared Hinton.
“Our team participated in the 2024 Career Exploration Night sponsored by the Norcross Rotary Club. We also recently supported Wesleyan Middle School students on their construction project challenge win,” she added.
Local investments from new tenants: Kendra Scott’s philanthropic engagement
New tenants are bringing their own philanthropic efforts to the community, too. Kendra Scott Peachtree Corners partnered with the Norcross High School Cheer Team on May 10, donating 20% of the proceeds.
The next day, they partnered with Spectrum Autism Support Group, again donating 20% of the proceeds to the local organization.
“When Kendra Scott opens a store in a new community, we always lead with giving. Philanthropy is one of our core pillars, and we love to celebrate our grand openings by partnering with organizations that are already making a difference!” shared Amanda Young, Southeast Marketing and Philanthropic Manager for Kendra Scott.
By working with Norcross High School Cheer and Spectrum Autism Support Group, we’re able to introduce ourselves to Peachtree Corners residents as a true community partner,” she added.
Kendra Scott is also dedicated to strengthening community ties through “Kendra Gives Back” events at its Forum location.
These events are intended to support local causes and foster connections among community leaders and area supporters.
“We are looking forward to being able to host these organizations in their own backyard!” said Young.
The company is committed to maintaining strong partnerships with neighboring businesses at The Forum, such as Cookie Fix, Peche, and Giulia-The Italian Bakery.
“We are so excited to be a part of The Forum family and have already enjoyed working with their leadership,” Young exclaimed.
Looking ahead
The transformation of The Forum is more than a redevelopment project; it’s a vision for the future of Peachtree Corners.
With plans for adding residential units and a boutique hotel, The Forum is poised to become a dynamic hub of activity.
“Long-term, we’re working toward creating a place that’s activated 18 hours a day, seven days a week,” projected Johnson.
Through thoughtful design, community engagement and a commitment to sustainability, The Forum’s transformation is set to enrich the lives of Peachtree Corners’ residents for generations to come.
Read more news about The Forum here.
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Kristen Corley is an Atlanta native with over a decade of experience in content creation. She lives in Historic Norcross with her family and writes "Young Norcross," a weekly newsletter that focuses on building community and local engagement.

Business
SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ
Published
3 days agoon
April 15, 2025SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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How NetPlanner Systems powers businesses with tech-forward services and solutions
Anyone who’s been in business for more than a decade — maybe even less than that — can attest to the changes one must make to stay relevant. Such is the case with NetPlanner Systems.
During a discussion recently with Southwest Gwinnett magazine, CEO Clint Bridges explained that NetPlanner was an outgrowth of another company he started in 1983, initially in Mableton and later moved to the Peachtree Corners/Norcross area in 1985.
The first company manufactured printer and modem cables, which were in high demand during the early personal computer market boom. The company transitioned from manufacturing to providing networking services in 1987 due to the shift in the market and the desire to stay in a service-oriented business.
“Those cable assemblies sold for higher margins in the early days of the PC market. Rapidly, a lot of that manufacturing went offshore, and the margins went down, and a number of my competitors decided just to become brokers in that field,” said Bridges. “I didn’t really want to become a broker. I am very technical, very hands on, and so I sold that first business in 1986.”
Services and market reach
The contacts and trust he’d built with customers prompted him to go another route.
“Local area networking was starting to come into the marketplace, and so instead of manufacturing cable assemblies, we started to do networking, which involves putting network cabling and related hardware into commercial buildings,” he said.
NetPlanner built some of the earliest networks in the area.
“This was back in the days before there were any standards for this,” Bridges added.
Today NetPlanner provides complete design services, installation and ongoing maintenance of all communication systems in commercial buildings, focusing primarily on hardware. The company also runs a network services division that offers help desk support for small businesses without their own IT departments.
“That’s what really caused NetPlanner to be formed in 1987 — the desire to be in a service business and to provide a service that was still working with the same sorts of clientele in the computer marketplace,” he said.
NetPlanner works with a variety of commercial enterprises, as well as K-12 schools, colleges, universities and large hospital systems.
“Everything that wasn’t on the IP network in a commercial building before 1990 started to fall onto the IP network,” said Bridges. “Things that we never anticipated, including telephone systems, which were totally separate back in the 1980s, now all operate over IP-based systems.”
In addition, things like security and access control, video surveillance and similar systems all work on IP networks.
“So as time has gone on, NetPlanner has received requests from our customers to install these other systems, and we’ve embraced the other technologies that are now a part of almost all commercial buildings,” he added.
The company is now expanding its services to include nurse call services for hospitals — one of the newer markets for NetPlanner.
Security and access control systems
With ever-changing business technology needs, NetPlanner successfully keeps current with trends. With heightened security concerns everywhere, the company installs biometric readers and smart camera systems for access control.
“We provide a wide variety of smart camera systems, where they can do recognition, license plate recognition, facial recognition — all those kinds of intelligent systems for commercial spaces,” he said.
Building relationships with a wide variety of manufacturers who provide different types of software systems is how NetPlanner meets the needs of its clients.
“We work with whatever software system the particular enterprise feels is most appropriate for their needs, depending on whether they want to do license plate recognition or face recognition,” said Bridges. “We do a tremendous amount of security camera work in schools all over the southeast. And that is becoming more top of mind in school systems now.”
But there’s more. NetPlanner also provides distributed antenna systems (DAS) to improve cell phone coverage in commercial spaces.
“Cell carriers are concerned about not just signal strength, but also channel capacity — the ability to have a much larger number of users that might be around a particular cell tower at any given point in time,” said Bridges.
When installing a DAS, NetPlanner’s proficiency in coordinating with the carriers ensures compliance with carrier requirements and optimizes signal strength and coverage throughout the building.
Evolution of the technology-driven company
Anyone who knows Clint Bridges shouldn’t be surprised that he’s right in the thick of the technology boom. He started his first company at 19 and attended Southern Tech for a while before focusing on entrepreneurship.
“My passion for technology goes back to my earliest years. I’ve been fascinated by electronics and computers since I was very young. And I always had a home laboratory in the basement of the house as I was growing up,” he said. “I knew when I was in high school that I wanted to be an entrepreneur. During my time at Southern Tech, I started my first company and realized that’s what I wanted to do more than be at Southern Tech.”
NetPlanner is not only a local company. It operates fully-staffed branch offices in Augusta, Columbus and Savannah, as well as in Nashville, Tennessee; Raleigh, North Carolina; and Tampa, Florida. It has also provided services in every U.S. state, as well as parts of the Caribbean, Canada, London and Puerto Rico.
“We do projects all over the country, including some that are for companies that need to do national rollouts,” Bridges said. “A lot of our customers want to see the exact same approach used consistently throughout all their facilities across the country. So they’ll look to a company like NetPlanner to go and provide that consistent installation of all their communications technology needs in all their facilities across the country.”
Community commitment
Whether it’s working with manufacturing facilities and distributors, some of the largest big box organizations in the country, small retail businesses or anything in between, NetPlanner never loses sight of the local community.
With a home base in Peachtree Corners, the company has strong community involvement — including adopting a roadway section for clean-up efforts and participating in local chamber of commerce activities. NetPlanner has been active in several community events, such as shoe drives, food drives and charity walks, demonstrating its commitment to giving back.
“Since 2018, we’ve adopted a roadway section in the community through Gwinnett Clean and Beautiful,” said Michelle Bruck, marketing specialist at NetPlanner. “We go out about five times a year, clear debris off of that roadway and just make sure that it’s beautiful and that it’s safer for people who are walking or driving in the area.”
Nationally, NetPlanner participates in Toys for Tots and Walk to End Alzheimer’s.
“Not only [do we give back] in our headquarters location, but all of our branch offices look for ways to help, get involved and support our communities that we’re part of,” Bruck added.
NetPlanner’s marketing efforts include social media, direct marketing and trade shows, with support from Vox-Pop-Uli for branded materials and printed media.
“When we first started using Vox-Pop-Uli, we had just a straightforward vendor relationship, but they very quickly became a partner to us,” said Bridges. “Vox-Pop-Uli has actually set up a company store on our behalf where our employees can purchase branded material, branded clothing, ball caps and those sorts of things. And they also handle printed media — things that we would use at trade shows.”
Looking forward
With technology moving at a warp speed, NetPlanner relies on a lot of repeat business.
“Bandwidth requirements are increasing year after year,” Bridges said. “Fiber optic cabling that we might have installed 10 years ago won’t support the data rates that are needed today, so it needs to be changed out in many cases.”
Many of the customers that he’s been with for several decades use NetPlanner’s services over and over.
“We’ve gone into the same building and re-cabled it over and over again as the different category levels of copper cabling have advanced,” he said. “The demands on fiber are now way beyond what they were even five years ago because the capacity has increased so much.”
And as everyone is embracing artificial intelligence, Bridges said he’s working to keep up.
“Everyone is well aware of what’s happening in the artificial intelligence space. And what’s really amazing to us is the number of new data centers that are being built across the United States by all the major players,” he said. “It’s kind of hard to imagine even being able to keep up with all that. We do a lot of data center work ourselves, and are trying to engage with more of our customers to help build some of these newer data centers.”
He added that the artificial intelligence boom is causing so much additional strain on the network infrastructure across the country, there are concerns about how it’s all going to be powered.
“I think everyone’s concerned,” he said. “Everyone that’s involved in this is wondering how we’re going to meet the bandwidth demands, the capacity demands, the power demands to make all this work.”
Staying ahead of the curve
With decades of experience, Bridges offers advice for all types of businesses starting out — put technology needs into your business model early on.
“The companies that struggle the most with technology are the ones that wait until after everything with the building is developed and completely built before they realize that they need Wi-Fi or some other network installation done,” he said. “It’s just a much more efficient process if we’re involved as early as possible to help design the network, along with the building structure itself.”
He also emphasized the importance of staying ahead of technological advancements to avoid falling behind.
“As fast as technology moves, if you get behind the power curve, it’s really hard to catch up,” he added.
The Local Thread: This business profile series is proudly supported by Vox-Pop-Uli, championing local stories and the communities we serve.
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Peachtree Corners resident, Bill Frey, founder of Illuminating Design Inc., has stepped into the limelight on the acclaimed reality series The Blox to vie for the coveted title of the greatest start-up company in the nation.
The program follows Frey and his fellow contestants as they tackle a series of high-stakes business challenges, offering viewers an unprecedented look at the trials, triumphs and transformation of an emerging entrepreneur.
Now in its sixteenth season, The Blox bills itself as “the largest live-in entrepreneurship competition in the galaxy.” Over the years, it has evolved into a trending docuseries, available for viewing on multiple platforms — the free mobile app (for Android and iOS), on Prime Video, at betablox.com or on Facebook at BetaBlox.
Joining The Blox
Twenty years ago, Frey saw an opportunity to bring exceptional service, quality design and accountability to a rising lighting industry. Guided by his entrepreneurial spirit, he has sought opportunities to take his business to new heights and found just that in The Blox.
Unlike conventional entrepreneurial competitions, The Blox, a brainchild of MTV reality star and entrepreneur Weston “Wes” Bergmann — best known for his appearances on shows like The Real World and The Challenge — offers a new, groundbreaking format. Participants are immersed in a unique environment, living together and confronting a series of challenges that test their entrepreneurial acumen.
Frey’s talent and vision propelled him to be among the fortunate few selected to compete on show out of an impressive pool of 50,000 applicants.
“I am humbled and honored to be a part of The Blox, a game-changing platform that has given me the opportunity to evolve both personally and professionally,” he shared. “The show has been an incredible learning experience, and I am grateful for the chance to showcase my business and its potential on such a remarkable stage.”
You can follow Frey as he is featured competing in different entrepreneurial challenges throughout the series, which is divided into an eight-episode arc that premiered on March 23. New episodes are released weekly.
For more information about Bill Frey and Illuminating Design, visit illuminating-design.com.
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