City Government
Peachtree Corners Welcomes New Community Development Director
With community development director Diana Wheeler stepping down to pursue a consulting career, Peachtree Corners city leadership turned a challenge into an opportunity.
In January, Shaun Adams was hired as the assistant city attorney to oversee compliance for land use and economic development-related matters and help with legal issues.
His background in public and private sector development made him the ideal replacement.
As luck would have it, Adams moved to Georgia in 2005, selling real estate while attending law school.
“I actually started working down at the capital a lot, lobbying on various policies right out of law school,” he said. “I was the legal counsel for the Senate Judiciary, and that exposed me to ACCG, which is the State County Association, which represents all staff and elected officials for counties across the state.”
With the motto, Advancing Georgia’s Counties, ACCG helps with the policy aspect of things like training and education.
“While I was a lobbyist for them, I focused on economic development, infrastructure-related issues and whatever policies went into place,” Adams said. “We also went around the state and trained our commissioners and their staff on some of those policies and put their new processes in place.”
Local government possibilities
“After a handful of years, I got lured away into the private sector,” he said.
Working on land use and government relations matters from the other side of the table, Adams represented developers and investors.
“Sometimes [investors would] come to me with a property that they bought, and they’d say, ‘Hey, we bought this on investment. We’d like to see how we can make the highest and best use of it. Help us create a vision,’” he said. “So, I helped put a team together to determine what we thought could go on the site based off of local government zoning.”
His job entailed working with architects and engineers to design the site and help the client take it to market. Ultimately, the contract purchaser would come in and seek needed entitlements.
“I would help with that,” Adams said. “Those were the fun ones because you got to start on the ground.”
Adams got to know many different local government jurisdictions and worked extensively around metro Atlanta on various matters. On a busy week, he may work with five different jurisdictions across the state.
As a family man with a wife and two sons, he began looking for something that would keep him closer to home.
A perfect fit
City Manager Brian Johnson says it was serendipitous that Adams was looking for a position at a time when the city needed someone like him.
“It’s actually a hard position to fill, and I just happened to catch him,” said Johnson. “We were familiar with each other because he’s represented a number of clients coming before the city.”
Johnson said that Adams was legal counsel for some of the most significant developments in the last few years: North American Properties purchasing and revitalizing The Forum, housing development Waterside, and Intuitive Surgical moving its headquarters from the West Coast.
“He was on the other side of the table as we worked together to make these projects ultimately better for the city and better than they were upon their initial submittal,” Johnson said.
“And I knew then that he was a really knowledgeable guy that really knows how to deal with people. He’s a problem solver. He’s always looking for ways to figure out how to resolve conflict and navigate minefields as it relates to land use and all the laws and zoning that apply to it,” he added.
Changes to the job
Although Wheeler is no longer a staffer, she’s still doing work for the city.
With Adams’ legal background, the events planning team will be transitioning out from under community development.
“By taking that off my plate, it’ll allow me to do more with the legal side of things that the position didn’t do previously,” he said.
There will also be a shift with code enforcement duties moving under Chief Marshal Edward Restrepo.
“I moved code enforcement underneath the city marshal’s office because code enforcement and law enforcement are almost like fraternal twins — they both do very similar things,” said Johnson. “Each of them is enforcing a different level of law. Code enforcement is municipal code, and law enforcement is state code, but they work hand in hand.”
The events planning through the end of the year has already been moved from the community development director’s department. As a consultant, Wheeler will work with other contractors to manage the happenings at the Town Center. Director of Communications Louis Svehla has already moved into managing premier events, Johnson said adding that the city may use more consultants in the future under Svehla’s management.
“He has really shown his ability to manage special events very adeptly. He really showed me that skill set when we had last year’s Criterium bike race,” said Johnson. “I decided to take advantage of some opportunities, including our partnership with Audi, which we were going to announce to the whole vulnerable road user thing.”
With only three months to prepare, Svehla pulled off the event without a hitch.
“He did an outstanding job and so he is capable of taking the management of our community events, our concerts and stuff,” said Johnson.
Johnson said the city is still utilizing consultants for some aspects of special events, but if consultant fees become more expensive than hiring someone full-time to assist Svehla, he’ll make that call.
“All those moves have happened, and I’ll sum it up by just saying that I’m just playing to the strengths of these people and utilizing a great team that I have, and it’s working out really well,” Johnson said.
Some people lament paying taxes. They don’t understand that taxes allow us to live in a more civilized manner, helping and protecting us all along. That’s why I don’t mind paying reasonable taxes for the safety of everyday living.
Many don’t recognize it, but you are often paying a small tax without realizing it as you go about your everyday business….but it’s not called a tax.
It’s called a “fee.” Each time you pay your power or utility bill and cable bill, your insurance premium, when you rent a hotel room or car…and other ways…you are providing a few cents or dollars to help fund mostly local government.
The newly-minted City of Mulberry (and previously Peachtree Corners) will run its government without taxing property owners paying a tax to fund its operations. How so? Entirely from fees.
Let’s visit what the other city without property taxes, Peachtree Corners, is doing.
We talked with Cory Salley, who is the finance director for Peachtree Corners. He sent along a graphic which shows where Peachtree Corners gets its funding, as well as how it is spent. (See graphic.)
For the most part, Peachtree Corners is funded by fees. The biggest comes from Georgia Power Company, paying $2.8 million in fees for the city for 2025. Other utilities include $450,000 from Atlanta Gas Light Company; $250,000 from Comcast; $70,000 from Direct TV; and $42,000 from AT&T. (That last figure was interesting, in effect, showing how few people have land-line telephones anymore.) Altogether, utility fees brought in $4.3 million in Peachtree Corners for 2024.
Another bucket of fees include $3.8 million in insurance fees. This comes in one check from the Department of Revenue, which collects insurance fees for all cities.
Each business in Peachtree Corners pays an occupational business license tax. With lots of professional offices in the city, these businesses contribute $4.4 million to the city coffers.
Other fee collections for 2024:
- Alcoholic licenses and sales: $1 million.
- Zoning and land development permits: $1.4 million.
- SPLOST funds on sales within Peachtree Corners: $10 million.
- Automobile and vehicle purchases: $1.7 million. This is interesting: no matter where you buy an automobile in Georgia, part of the sales tax reverts to the city where you live.
Then there are other funds coming to the city; stormwater fees, grants, solid waste, etc. Altogether, it added up to approximately a $40 million income to run the city.
Some specifics and the way they are figured:
- Real estate transfer taxes: This tax is imposed at the rate of $1 on the first $1,000 and 10 cents on each additional $10 on any conveyance of real property when the value of the interest transferred exceeds $100.
- Distilled Spirits—up to 22 cents per liter on package sales and up to 3 percent of the sale price of a drink on sales to the public;
- Wine—up to 22 cents per liter; and
- Malt Beverages—up to $6.00 per bulk container (no more than 15.5 gallons) to be paid by the wholesaler and up to 5 cents per 12 ounces when sold in bottles, cans or other containers.
- A municipality may levy a business license tax on depository financial institutions (such as a bank.) The maximum rate of this tax is 0.25 percent.
- Hotel-motel tax: a municipality may levy a hotel-motel tax at a rate of 3 percent or less or at a rate of 5, 6, 7, or 8 percent. (Yes, let the out-of-towner pay!)
Perhaps this gives you an idea of how a city, like Mulberry in the future, can operate without property taxes.
Have a comment? Send to: elliott@elliottbrack
Written by Elliott Brack
This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum.
As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
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