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City’s First Employee Steps Down

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At a City Council meeting on April 23, Diana Wheeler was recognized for more than 12 years of dedicated service to the city.
Diana Wheeler on stage at Town Center // Photos by Tracey Rice

Diana Wheeler starts her own consulting business

When a city is established, there’s a lot to do to get it going. One of the most important decisions is hiring effective staff. Diana Wheeler was one of those qualified employees who helped turn Peachtree Corners into the community it is today. She’s also credited with being the city’s first hire.

“I worked in Alpharetta for about 20 years as a community development director, and I decided that it was time to try something new and different, something I hadn’t done before. I was going to start up my own consulting business,” said Wheeler.

She was only a few days into her new career when the city of Peachtree Corners called.

“They said, ‘Hey, we’d like you to come and help us out. We’re starting up a new city, and we don’t really have any planners. We need a community development department,” said Wheeler.

So, she went back into city government work and put off starting her business.

Years of service

“I was the only employee for a while,” she said. “There were a lot of interesting times, and there were opportunities I’ve never had before, like setting up all of their programs and systems at the beginning.”

At a City Council meeting on April 23, Wheeler was recognized for more than 12 years of dedicated service to the city.

“A lot of things were accomplished, and after 12 years, I thought, well, you know, I still want that one last sort of professional challenge that I hadn’t ever done before, which was to go out on my own and take advantage of the connections that I’ve made over the years and work on projects that were of interest to me,” she said.

She let the city leadership know that it was time for that change and that she’d be making that change at the end of April.

“Diana’s daily presence was profoundly valued by her colleagues, who benefitted from her expertise, leadership, and perhaps most importantly, her composure in the face of the numerous challenges that the Peachtree Corners city government has encountered during her tenure,” read a statement from the city.

Don’t call it a retirement

As the community development director, Wheeler wore a lot of hats, metaphorically speaking.

“When I was community development director, I had four divisions: the building department, which issues permits and performs inspections; code enforcement, which basically enforces the city’s regulations in commercial and residential areas; planning and zoning, which does all the public hearings and all the zoning research work, and when we added the Town Center, we added special events,” she said. “It’s just a lot of different things. And the city has a very limited number of employees. So, everybody does multiple tasks.”

But she hasn’t entirely left the city. Through the end of the year, she’ll be coordinating the special events at the Town Center.

“We’ve got an incredible lineup. We have all sorts of really cool concerts …  and we’re also introducing a night market, which is like a farmer’s market,” she said.

The market will take place on the second Saturday of the month and will have about 14 different vendors selling produce, homemade products, and other items.

“We’re going to have a talent competition this year,” she said. “It’s called Peachtree Corners Has Talent, and we’re asking people to submit YouTube videos, and there are prizes for winners.”

Additionally, there’s a children’s festival and one for the canines in the new dog park.

“On December 4, we’re going to have the huge holiday glow event, which is our big holiday gala at the town center with a concert and Santa and all sorts of stuff for kids to do and a sing-along and lots of free hot chocolate and cookies and things like that,” she said.

Wheeler is unsure if she’ll continue working as a consultant with the city beyond December, but she’s excited about her next chapter. Her consulting business is focused on special projects.

A new journey as a consultant

“In communities where they have a limited staff but would like to take on a project, for example, the city of Jasper and the city of Milton have two different areas where they have projects that they would like to take on, but they don’t have the staff resources,” she said.

That’s where she’ll come in.

“They hire people sort of as a side project to work just on that project. And those are the sort of things that I would do,” she said. “I get to focus on a specific project and don’t deal with the day-to-day things.”

Wheeler said she likes that she gets to choose what she wants to work on and use her skills and experience to the fullest.

Highlights of Wheeler’s career with the city of Peachtree Corners:

  • She laid the groundwork for the establishment of Peachtree Corners’ inaugural City Hall.
  • She was instrumental in the development of the Holcomb Bridge Corridor Urban Redevelopment Plan, Livable Centers Initiative, Innovation Hub Master Plan, Winters Chapel Road Corridor Study and conceptual planning for the Multi-Use Trail network.
  • She established and nurtured the Arts Council, created the Arts & Culture Master Plan, and promoted other public art initiatives, bringing the residents enriching cultural experiences, artistic expression and a sense of community pride.
  • She played a pivotal role in the establishment and ongoing support of the Peachtree Corners Planning Commission, Zoning Board of Appeals, Downtown Development Authority, Redevelopment Authority, Arts Council, and Green Committee.
  • She played a crucial role in securing the city’s Green Community Certification and its Tree City USA recognition.
  • She spearheaded the implementation of the city’s initial zoning laws and led the Code Enforcement, Building and Permitting and Planning and Zoning Departments.
  • She pioneered the city’s first Comprehensive Land Use Plan.
  • She played a key role in launching Special Service Districts, contributing significantly to their initiation and success.
  • She Diana guided Town Green and Town Center initiatives.
  • She organized and managed Peachtree Corners’ special events.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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City Government

Councilmember Eric Christ: 2025 Peachtree Corners Municipal Elections

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A white man with glasses, wearing a dark colored jacket walking in the road alongside a line of vintage cars.

Source: Peachtree Corners Post 2 Councilmember Eric Christ’s recent newsletter.

Peachtree Corners Municipal Elections Tuesday, November 4 in white font on a blue background.

On Tuesday, November 4, we will have municipal elections here in the City of Peachtree Corners for three council seats. [And] for the first time since 2013, there will be a state-wide election on the same day as our city general election. 

The state-wide election is to fill two seats on the Public Service Commission, which regulates Georgia Power and other utilities.

For the PSC election, the Gwinnett County Board of Elections will have all 156 county precincts open on November 4. Historically, Peachtree Corners has had a single voting location for city elections — at City Hall.

If we do the same this year, citizens who want to vote in both the PSC and the City Council elections will need to go to two places to cast their ballots.

A few years ago, I convinced the County Board of Elections to remove their prohibition against the Gwinnett Elections Department managing city elections. (Every county surrounding Gwinnett already offered this service to their cities.)

This means there is the potential of adding our city council elections to the county ballot.

I would like to hear your thoughts on the pros and cons of combining our city council races with the county’s for this year’s elections. 

Please complete my brief survey by clicking here.



To sign up for Councilmember Christ’s newsletter or find him on social media, visit linktr.ee/votechrist.

You can read more from his latest newsletter updates here and here.

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City Government

City of Peachtree Corners Receives Distinguished Budget Presentation Award

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Logo for the Distinguished Budget Presentation Award

For the eighth year in a row, the City of Peachtree Corners has been esteemed with the Distinguished Budget Presentation Award. This award was presented by the Georgia Finance Officers Association (GFOA) for the City’s Fiscal Year 2025 budget submission.

  • policy document
  • financial plan
  • operations guide
  • communications device

Certificate of Recognition

When a Distinguished Budget Presentation Award is granted to an entity, a Certificate of Recognition for Budget Presentation is also presented to the individual(s) or department designated as being primarily responsible for having achieved the award.

“Congratulations to the entire finance team on receiving this award,” said City Manager Brian Johnson

“This recognition is a testament to our team’s hard work, professionalism and commitment to excellence.”

There are over 1,700 participants in the Budget Awards Program. The most recent Budget Award recipients, along with their corresponding budget documents, are posted quarterly on GFOA’s website.

Award recipients have pioneered efforts to improve the quality of budgeting and provide an excellent example for other governments throughout North America.

About the GFOA

The Government Finance Officers Association (GFOA) advances excellence in government finance by providing best practices, professional development, resources and practical research for more than 21,000 members and the communities they serve.

About the City of Peachtree Corners, Georgia

As the heart of what is being called #SiliconOrchard in the metro Atlanta region, Peachtree Corners is a vibrant municipality that’s home to more than 45,000 residents and an innovation hub that houses some of the world’s most disruptive technology companies.

As the United States’ premier smart city powered by real-world connected infrastructure and 5G, Peachtree Corners serves as the model for how government and private industry can better collaborate to create a better future for society and business.

From the world’s first deployment of teleoperated e-scooters to fully autonomous shuttles being utilized by actual residents, and from a solar roadway to the largest electric vehicle charging hub in the region, Peachtree Corners is where the most future-forward Internet of Things (IoT) and sustainable technologies come to life for the benefit of its people and the world.

For more information, visit peachtreecornersga.gov.

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City Government

BRACK: How one city operates without property tax

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Peachtree Corners City Hall in the evening with flag display, signage and lights.

Some people lament paying taxes. They don’t understand that taxes allow us to live in a more civilized manner, helping and protecting us all along.  That’s why I don’t mind paying reasonable taxes for the safety of everyday living.

Many don’t recognize it, but you are often paying a small tax without realizing it as you go about your everyday business….but it’s not called a tax.

White man with white hair and glasses wearing a suit with a red tie, smiling. Beside the image is the name Ellliott Brack in all-caps blue letters on a white background.

It’s called a “fee.” Each time you pay your power or utility bill and cable bill, your insurance premium, when you rent a hotel room or car…and other ways…you are providing a few cents or dollars to help fund mostly local government.

The newly-minted City of Mulberry (and previously Peachtree Corners) will run its government without taxing property owners paying a tax to fund its operations.  How so?  Entirely from fees.  

Let’s visit what the other city without property taxes, Peachtree Corners, is doing. 

White man with short brown hair and facial hair wearing a suit, smiling at the camera with an American flag behind him.
Salley

We talked with Cory Salley, who is the finance director for Peachtree Corners. He sent along a graphic which shows where Peachtree Corners gets its funding, as well as how it is spent.  (See graphic.)

For the most part, Peachtree Corners is funded by fees. The biggest comes from Georgia Power Company, paying $2.8 million in fees for the city for 2025. Other utilities include $450,000 from Atlanta Gas Light Company; $250,000 from Comcast; $70,000 from Direct TV; and $42,000 from AT&T.  (That last figure was interesting, in effect, showing how few people have land-line telephones anymore.) Altogether, utility fees brought in $4.3 million in Peachtree Corners for 2024.

Another bucket of fees include $3.8 million in insurance fees. This comes in one check from the Department of Revenue, which collects insurance fees for all cities.

Each business in Peachtree Corners pays an occupational business license tax. With lots of professional offices in the city, these businesses contribute $4.4 million to the city coffers.

Infographic of the FY2025 Budget at a Glance for Peachtree Corners

Other fee collections for 2024:

  • Alcoholic licenses and sales: $1 million.
  • Zoning and land development permits: $1.4 million.
  • SPLOST funds on sales within Peachtree Corners: $10 million.
  • Automobile and vehicle purchases: $1.7 million.  This is interesting: no matter where you buy an automobile in Georgia, part of the sales tax reverts to the city where you live. 

Then there are other funds coming to the city; stormwater fees, grants, solid waste, etc. Altogether, it added up to approximately a $40 million income to run the city. 

Some specifics and the way they are figured: 

  • Real estate transfer taxes: This tax is imposed at the rate of $1 on the first $1,000 and 10 cents on each additional $10 on any conveyance of real property when the value of the interest transferred exceeds $100.
  • Distilled Spirits—up to 22 cents per liter on package sales and up to 3 percent of the sale price of a drink on sales to the public;
  • Wine—up to 22 cents per liter; and
  • Malt Beverages—up to $6.00 per bulk container (no more than 15.5 gallons) to be paid by the wholesaler and up to 5 cents per 12 ounces when sold in bottles, cans or other containers.
  • A municipality may levy a business license tax on depository financial institutions (such as a bank.) The maximum rate of this tax is 0.25 percent.
  • Hotel-motel tax: a municipality may levy a hotel-motel tax at a rate of 3 percent or less or at a rate of 5, 6, 7, or 8 percent. (Yes, let the out-of-towner pay!)

Perhaps this gives you an idea of how a city, like Mulberry in the future, can operate without property taxes.

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum.

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