Peachtree Corners Shines Bright with Light Up the Corners Glow Race this August

Peachtree Corners’ annual Light Up the Corners Twilight Trot and Glow Race is returning to the Forum on Aug. 10 for its 13th year of building community, getting some exercise and benefitting a very worthy cause.

Amy Massey, the founder of Light Up the Corners, said her inspiration for the nonprofit came from serving on the board of the Fowler YMCA for 10 years.

“I was always looking for ways to raise money for [Fowler YMCA’s] annual campaign. And I rotated off about 12 years ago or 13 years ago. At that time, I was looking for ways to raise money, and the City of Peachtree Corners was talking about becoming a city through UPCCA,” she explained.

“I’m a runner and I was a member of the Y, and we had a running group out of the Y. So, I just recruited some of my running friends and decided we would start a race in Peachtree Corners,” Massey added.

Bigger and better

In its first year, the race had roughly 400 participants. Not a bad turnout for the inaugural event, but Massey and her team of volunteers quickly started brainstorming on how to attract more runners.

“We talked about doing a glow run, and that’s when it changed. So, in year two, we did our first glow run. This year will be our 11th annual glow run and our 12th run altogether. And then we took one year off during COVID,” said Massey.

It’s my baby,” she added. “But I could not do it without the help of my friends and running partners who have been with me all the way. We have some of the same volunteers on our committee now as we did when we started out.”

This year, Light Up the Corners expects over 1,500 attendees.

“There are a lot of glow runs out there that are more of adult-focused parties. But ours truly is a coming together of people of all ages and all walks of life,” said Massey.

“That’s what sets us apart because our largest demographic in terms of age groups is the 10 to 19 range. A lot of school-age kids come out, a lot of young kids with their parents. We have 300 little kids who sign up for the Twilight Trot, which is just half a mile long. And so that attracts the little ones. It’s heartwarming to see people of all ages come together and it’s a healthy fitness-focused, family-friendly community activity,” she added.

A big, family-friendly party

In addition to two races: a Twilight Trot 1K for the kids, and a 4-mile Glow Race for the adults, the Forum will be showcasing its new plazas. The pre-party and Glow after party will be held on the Grand Plaza which is set to open on that very weekend.

“Each participant gets a lot of glow swag, we want to make sure everybody lights up the course as they’re running around Peachtree Corners, and also to keep them safe so everyone gets that and a glow baton,” explained Massey.

“We welcome runners, walkers and people of all ages. It is more about the fun and the excitement of coming together as a community than it is about racing or setting any speed records,” she added.

The Forum has also hired Yvonne Monet, a radio personality and DJ with Q99.7, to entertain eventgoers and keep the energy up with great music. There will also be face painting and neon fingernail painting, along with roaming entertainers on roller skates and more, courtesy of the Forum.

On top of that, race sponsors will be providing food and samples throughout the night, like pizza, watermelon and a wide variety of other tastings from The Forum restaurants.

Coming together for a worthwhile cause

Light Up the Corners is an IRS-recognized 501(c)(3) nonprofit run entirely by volunteers. There are no paid positions at all, and 100% of proceeds go to the Why it Matters Campaign at the Fowler Y.

“All money stays local, and it is a passion of our committee to help the Y through this campaign. We believe that all people, regardless of their ability to pay, deserve to benefit from the programs and services at the YMCA. And they have a sliding scale that they use to provide financial assistance to people,” said Massey.

“There’s a wide range of programs and services, and I’ve seen firsthand the work that they do there and the life-changing effects that it has had on so many people in our community,” she added.

Sponsors are also fundamental to the event’s success.

Without the support of sponsorships and generous donations, there would likely not even be a race because the associated costs would cancel out the registration fees, explained Massey. Sponsors allow Light Up the Corners to offset all costs of the event so that 100% of registration fees by individuals go directly to the YMCA.

“I will say that North American Properties, when acquired The Forum, have gotten behind this event 110%. They have been amazing in their support and generosity in providing the tents, the entertainment and the backbreaking work of setting up something like this,” said Massey. “We couldn’t do it without them or the City of Peachtree Corners which has been a title sponsor since day one.”

Fun fact: For the first time, Light Up the Corners held an open competition to see who in the community could design the best t-shirt logo for this year’s race. Daniel Lee was chosen out of over 30 submissions and was awarded $1,000 for his efforts.

To participate in the annual Light Up the Corners Glow Run, register at lightupthecorners.com or simply line up on the racecourse and cheer the runners on as a spectator. To become one of over 200 volunteers, email Amy Massey at amassey@runthecorners.com.