Business
Deflecting debilitating blows one Guardian Cap at a time
With football season in the rearview for most players, the effects of injuries–especially those blows to the head–can alter careers and live well after the final play.
A relatively new piece of equipment manufactured in Peachtree Corners helps alleviate much of the impact from those hits that a helmet alone can’t deflect.
Husband and wife team Lee and Erin Hanson started Guardian Sports in 2011 with one goal: innovating equipment to better serve athletes. But one must go back even further to understand the science behind their technology.
“[Our initial company] really had nothing to do with sports,” said Erin.
She and her husband started the Hanson Group, a material science company, about 30 years ago.
“The Hanson Group solves problems for other companies–material science problems,” she said.
“Lee is a chemical engineer from Georgia Tech. … [He created] things for the military and all kinds of applications for all kinds of Fortune 500 companies. If they need something done quickly, they come to the Hanson Group and we try to solve their material science problems,” she explained.
By chance, someone from the helmet industry came to them looking to make a more flexible helmet.
“We saw the data behind what it could do to flex the exterior of a helmet,” she said. “And even though that company didn’t make it, we decided that if we could retrofit any football helmet inexpensively, we could cut down on the impact that all players were feeling.”
Making football fun and safe for all
When the idea for Guardian Caps came together, the Hansons weren’t considering adding another division to the company.
The drive to make the helmet accessory grew from the passion to help the game.
“Quite honestly, Lee and I were pretty far along in our lives. We had raised five children, and he had been at the Hanson Group for at least 20 years by then,” said Erin.
The couple questioned whether they wanted to launch something new and revolutionary. There was nothing like it on the market.
“We felt like if we’re going to go direct to consumer, we’re going to branch off to a whole new company and just go for it and see if we can make a difference,” said Erin.
Through trial and error, Lee and his team analyzed data that showed what a softer helmet exterior could do to reduce impact, which would translate into reducing injury rates.
“And how can we do it in a way that’s affordable and could be available for mass adoption?” Lee said during an interview with the city of Peachtree Corners.
“How can I make it affordable to that mom who’s already buying all that equipment for her child to play youth football? How can we create a one-size-fits-all?” he recalled.
He said they worked with a cut-and-sew facility and seamstress and made up the first prototypes before testing them in a laboratory.
Their son and his teammates at Wesleyan became the first to practice with the new equipment.
In 2012, The University of South Carolina and Clemson were the first college adopters, and the company experienced solid grassroots growth after that.
Joining the Peachtree Corners business community
By 2014, the Hansons moved their company to Peachtree Corners to benefit from the pro-business, family-friendly community and strong Georgia Tech connections.
The Guardian Cap is now used by over 300,000 youth high school and college athletes nationwide and mandated by the NFL for all 32 teams.
The cap dramatically reduces the force of impact upon collision, as experienced by football and lacrosse players. This topic has come to national attention due to CTE, or chronic traumatic encephalopathy, and its relation to concussions.
According to company literature, in 2017, Guardian won the first NFL HeadHealth TECH challenge to “develop new and improved helmet and protective equipment.”
While the football helmet itself has undergone many changes since the early days of the small leather hats that only covered the tops of the head and the ears (no face mask and nothing to absorb blows from tackles and other hits), Guardian Caps are an accessory that builds upon modern technology.
Some college and professional players wear helmets made so that the interior conforms to their heads. Guardian Caps adds a layer of protection on the outside, absorbing shock before the impact even reaches the helmet.
“Now, obviously, safety is a concern amongst athletes. So, Guardian Cap has come up with this soft-shell layer that goes on top of the hard shell of the helmet,” said Lee.
In 2018, testing done by NFL and NFLPA-appointed engineers revealed that Guardian Caps made a statistically significant improvement over hard-shell helmets alone, company literature said.
By August 2020, the NFL allowed its teams to wear Guardian Caps during practice. The Jacksonville Jaguars were the first to do so. In July 2022, Guardian Caps were featured at NFL training camps for all 32 teams.
This year, the NFL mandated that Guardian Caps be used for the 2023 season in all pre-season, regular season, and post-season practices. Players in position groups with the most head contact will be required to wear Guardian Caps in addition to running backs and fullbacks, as well as linemen and linebackers.
No one-hit-wonder
Genius doesn’t take a timeout, and Guardian Sports isn’t resting on the Caps’ success alone.
“We’re constantly evolving, and although Guardian Caps is our flagship product, we’ve got others,” said Erin.
Their son Jake was a lacrosse goalie at Georgia Tech, dodging rock-hard projectiles flying at him at 93 miles an hour.
“So, we said, ‘You know, why don’t we make lacrosse balls out of rubber?’” Erin said.
Thus, Lee created a urethane ball. Called the “Pearl,” it is now the official ball of the NCAA lacrosse tournament.
The Hansons have also developed infill for artificial turf fields that isn’t made of used car tires.
Without the chemicals and carcinogens of rubber tires, the smoother pellets are puffed with air, cause fewer abrasions and lower the temperature of the field by as much as 30 degrees.
“As we see things, it’s really difficult not to want to solve things when you see our children being affected by it,” said Erin.
Investors initially wanted to sell Guardian Caps at $1,000 each, but the Hansons knew that families couldn’t afford that price tag for youth sports. At the end of the day, they are a dad and a mom who are looking out for the safety of kids.
“The NFL is really cool, and they’ve helped us with exposure, but, you know, we’ve got a real passion for helping those young developing players, for sure,” she said.
Guardian Sports
3044 Adriatic Ct NW
Peachtree Corners, GA 30071
guardiansports.com
770-667-6004
The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.
The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.
United Way of Greater Atlanta
The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.
“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.
“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.
Assessing needs within the county
The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett.
Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.
Giving back to support the community
“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”
Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.
Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.
About Peachtree Corners Business Association
“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.
For more information visit peachtreecornersba.com.
The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.
TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.
Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries.
Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site.
The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.
Strategic Atlanta location and enhanced capabilities
The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries.
“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”
In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.
Commitment to employees and leadership appointments
A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.
“We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”
Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney.
Looking forward in Atlanta
TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.
About TransPak
Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.
As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.
For more information about TransPak, visit transpak.com.
Final Restaurants Announced for New Politan Row Food Hall at The Forum
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The Dec/Jan Issue of Peachtree Corners Magazine is Out Now
Shaping Peachtree Corners: New Vision for the Central Business District [Podcast]
Light up the Corners [Video]
Capitalist Sage: Business Leadership in Your Community [Podcast]
Cliff Bramble: A Culinary Adventure through Italy
Top 10 Brunch Places in Gwinnett County
A Hunger for Hospitality
THE CORNERS EPISODE 3 – BLAXICAN PART 1
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The ED Hour: What it takes to Remove Barriers from Education
