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Peachtree Corners Life

Crafting Success: Vox Pop Uli’s Impact on Local Business

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Andrew and Daniel Hajduk, father and son of VOX-POP-ULI, discuss their family business specializing in custom printing, embroidery and laser engraving with host Rico Figliolini. The Hajduks share their journey through the evolution of printing technology and their approach to creating impactful branding for businesses.

Discover how this family-owned business adapts and thrives in a rapidly changing industry. Don’t miss their insights into the power of branding and the joy of bringing client visions to life. Join us to learn how a commitment to quality and community shapes the future of a business.

Resources:
Vox Pop Uli Website: https://vox-pop-uli.com/
Facebook: / voxpopuli.inc
LinkedIn: / vox-pop-uli
Instagram: / vox_pop_uli

Timestamp:
00:00:00 – Vox-Pop-Uli: Adapting to Changing Technology
00:03:52 – Customizing Solutions for Clients
00:06:05 – Branding Importance for Clients
00:08:56 – Providing Seamless Solutions for Businesses
00:11:38 – Delivering Quality and Value in Business Relationships
00:14:37 – Diversifying Marketing Strategies for Business Growth
00:18:11 – Commitment and Adaptation in Challenging Times
00:22:00 – Hiring for Attitude and Growth Mindset
00:23:59 – Fostering a Growth-Oriented Workplace Culture
00:26:49 – Navigating Deadlines and Expectations in the Promotional Products Industry
00:28:45 – The Evolving Landscape of Business and Community Growth
00:30:55 – The Rise of Retail Density in Peachtree Corners
00:33:45 – Navigating Family Dynamics in the Workplace

Podcast Transcript

00:00:00 – Rico Figliolini

Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life. Appreciate you being here with us, listening to this either on a podcast through Apple or iHeartRadio or Spotify or on Facebook on our live stream or YouTube as well. So I have some great guests today, father, son, Andrew, and Daniel Hajduk from Vox Pop Uli. It’s a business that I’m highly familiar with, the space and the industry. I have done some work in it a little bit early on when I was younger. God, when I was younger. But, you know, you do need experience in this business, and it doesn’t change. So, you know, putting things on objects, creating marketing collateral, this is what you all guys do, right? I mean, so tell us a little bit, Andrew, where this all goes.

00:00:46 – Andrew Hajduk

So, hi, my name’s Andrew Hajduk, and I’m the president of Vox Pop Uli. I started the company in 1996. At that time, I had a partner. We worked for a company that was kind of similar to this. Although the technology’s changed, but we thought we were smarter, we thought we were better and decided to go out on our own. We had a couple of clients that followed us and since then have always just worked to be super responsive to our clients and go where the technology is going. You know, when we started the company, digital printing didn’t exist. And we’ve gotten big into digital printing. We’ve gone into embroidery, into laser engraving. and all the different things that help companies communicate their brand.

00:01:29 – Rico Figliolini

Yeah, it’s interesting. I think it was Curiosity Lab. Someone from there that told me, listen, I think they tried to do Louisville Sluggers, the bat. And they needed something printed on it. And they were like, you guys can’t do this, can you? I forget what the quantity was ridiculously small considering, you know, it could have been a thousand or 500, but it was a small number. You guys were able to do that too, I think. Just knock it out.

00:01:51 – Andrew Hajduk

We’re actually on the next generation of that, and I don’t want to spoil anybody’s surprise until that one gets unveiled. But, yeah, we did the first generation that the city used in some travel and some promotions, and it was a pretty cool combination because it was a little mini bat that was engraved and printed with city branding with the logos for Curiosity Labs and some of the city stuff.

00:02:13 – Rico Figliolini

It’s cool. I saw that on my little tour that you guys gave me, so I appreciate seeing that because that sort of got my mind moving along about what else can he imprint? Like if I give him something, can he do it?

00:02:22 – Andrew Hajduk

That’s, that’s, you know, one of the things that we love to do. And one of the things that we love about this location and where we’re at and serving the people that we do is we love getting people in here because you get to see what we do. But once you walk around, you see that and you’re like, okay, well, could we do this? Or could I do that? It’s always a lot of fun to walk people through here because they see what we do. Then they start to kind of make it their own and see their logo on things.

00:02:52 – Rico Figliolini

And Daniel, you’re in marketing and you’ve been here about two and a half years with your dad, I think, right?

00:02:57 – Daniel Hajduk

Yeah, about two and a half years. The summer of 2022, after I completed four years in the Navy, I wanted to… I realized I wanted to get back to something like this, something that doesn’t feel like work most of the time, something that you’re growing something constantly and doing something different every single day, like the bats. I mean, that morning, no idea we’d print on bats, but that came up the next day, and we have bats going, and we’re even in the back right now working on the new edition, and it’s really fun.

00:03:26 – Rico Figliolini

You can’t share what that is?

00:03:30 – Andrew Hajduk

Not yet. I don’t want to get in trouble with the city. First dibs.

00:03:34 – Rico Figliolini

I’m just kidding. Did the military background help you a little bit?

00:03:39 – Daniel Hajduk

Yes. One thing I like to, I always ask them and question them on why we do things a certain way. Why do we do it like this? How did you learn how to do this? Now, why is it like this? So it gave me an experience of… One thing the military is really good at is structure with things. And I love mixing that, the strengths of that with our kind of complete customization on everything we can do. And so really just maximizing what we can do for clients, what we can do for ourselves at the best potential.

00:04:10 – Rico Figliolini

A bit of problem solving sometimes when a client comes to you and you’re not sure, they’re not sure maybe, and you have to guide them a little bit.

00:04:18 – Andrew Hajduk

It’s trying to figure out, and we ask a lot of questions, and there’s folks that we work phenomenally well with, and we’ve got some really good long -term relationships. And sometimes it’s tough because in that initial period, we do ask a lot of questions because I’m going to try to help you get to what you’re trying to do. And I’ve got another customer who says, hey, one of the things I like about you guys is you give me what I need, not what I always ask for. But that’s what we’re trying to figure out is, okay, how are you going to use this? Who’s going to be putting it together? How’s it going to be distributed? All of those things to try to maybe get to a better idea. Maybe not. And maybe what we originally started with is the best way, but we try to get there.

00:05:02 – Rico Figliolini

Is there a philosophy that you want to share? I mean, I sense a philosophy in here.

00:05:07 – Andrew Hajduk

We do whatever it takes to make a customer look successful. And that is the greatest reward for us. I mean, I love the project business. We love doing things. We’re not coming in here. Daniel mentioned the bats, different things. We don’t come in here and do the same thing every single day. But there’s no greater reward than when we see our stuff on TV at the Army-Navy game, when we did a bunch of stuff for the Sun Bowl, when we saw that come back and clients are sending us pictures or showing us how things work out. And which ultimately leads to the greatest reward of all is somebody saying, hey, here’s somebody else in my company that you should be working with.

00:05:52 – Rico Figliolini

It’s interesting. I mean, obviously, you’re based here in Peachtree Corners, state of Georgia, but your stuff goes all over the place. Trade shows in Vegas, I’m sure, West Coast and all over the place. What type of clients? I know in sales, you always ask, I guess, what’s your preferred prospect, your lead? Like, who is your client? Who would you say, even if it’s a variety of clients, how would you describe that?

00:06:17 – Andrew Hajduk

So I think, and it sounds kind of funny to say this sometimes, but the best client is first and one that has a similar mindset that we do, that believes that it’s important to brand. It’s important to get your name, your logo, your look out there. There’s a lot of guys out there, and a big portion of our business is we work with a lot of retailers. And we have retail customers that don’t market a ton. They don’t worry about what the appearance of the store is and things like that. And, you know, that ultimately gets reflected. But if you want to convey a certain image, right, and it doesn’t mean you have to spend a lot of money, but if your branding is important, if consistent branding is important, if getting the word out there, right, and even for our B2B clients, we’ve got some great B2B clients here in Peachtree Corners right behind us as well. And they care. They want their employees to feel special. They want their associates to look good. It’s important that their people look good in the marketplace. And that’s the best kind of client.

00:07:21 – Rico Figliolini

I’ve been following you a bit on LinkedIn and commenting and engaging a little bit on some of your posts. I saw one that had a deal, I think it was with truck wraps, which really hit home for me because I totally don’t understand why people can’t get it into their head there. After three years of something, you really do want to refresh it. It’s almost like a restaurant that opens up in another restaurant space and keeps their awnings in sort of the three -year -old, four -year -old decorations outside rather than replacing it all. This way you look like a new place. How do you do that? How do you work with people that, you know, I’m sure you’re doing other things with them, but you may say to them, you know, that awning needs to be replaced or something.

00:08:08 – Andrew Hajduk

I try to bring it up. We probably wrap an average of 600 vehicles a year for our clients. And one of the questions that we often get asked is, how long is it going to last? And my response is, it’s going to last far longer than its useful life, meaning that it’s going to stop disrupting the environment. We have a phrase that I like to use around here. I said, you’ve got to be tastefully obnoxious. Right? You’ve got to get people’s attention because over time, everything starts to blend into the environment. And so, you know, if it’s we don’t think of our vehicles in terms of marketing budget. And quite honestly, it’s the lowest cost per impression that you can get out there. And we should be looking at it and not just rewrapping a vehicle either when we get a new one or when we wreck it.

00:08:56 – Rico Figliolini

I mean, that makes sense. I mean, they drive their vehicles around, they park. Maybe in front of their retail place of their restaurant and catering. I mean, there’s a value for it to look a certain way. You don’t want it to look dingy if you’re providing food. Like, there’s just a real value, I think, in how you present yourself. So when it comes to marketing then, how do you approach companies? How are you getting your business leads?

00:09:24 – Daniel Hajduk

So a lot of our business has come from other clients of ours. So one person works at X company. They either move to that company or have a friend at this company. They use us there. So it’s kind of just a domino effect of people just notice what we can do for them. And it just keeps growing and keeps growing and keeps growing. Beginning of last year, we took a different approach and we really got aggressive, I would say, with trying to really focus here in the Atlanta area to service everyone around us and just really grow with everyone. Like our neighbors next door or someone two miles down the road or anyone here in the city, we know that there’s opportunity because there’s so many great businesses in the area and everyone needs what we’re doing. And we know so many people struggle with something that shouldn’t be a hassle on their end. It should be something they send to us and we take care of and we deliver beyond their expectations.

00:10:18 – Rico Figliolini

I was reading some of your branding in the foyer, in the entrance. And one of the lines was to, something that’s used quite a bit, but it’s interesting, not everyone follows through, turnkey operation. Make it silly stupid for people. Make it so easy for them that when you deliver the job, it’s done, they don’t have to worry about anything.

00:10:43 – Daniel Hajduk

We had a, this is why we see that there’s all this opportunity here and just Peachtree Corners alone. We had a lady come in from a company that’s on the other side of that intersection down there, and she called in and mentioned that she needed help with hats because the hat order she had got canceled on someone online right before the event, and they weren’t going to be able to get it to her in time. She called in and said, hey, come in, let’s take a look, and we’ll figure this out. She came in about 10 minutes later, and within five minutes, we had a hat picked out. We gave her pricing. We had proofs to her that evening. And we had the job two or two days later. So when I tell someone, getting a bucket of hats shouldn’t be difficult for your event. Getting employee apparel shouldn’t be difficult. Having a trade show backdrop shouldn’t be difficult to get. Whatever you need, it should not be hard. You should not have to be worrying about checking every step for approval. We’ll tell you what we’re going to deliver, tell you when. We’re going to ask you questions. We’re going to need answers. That’s just to guide us to the right product and the right timing.

00:11:47 – Rico Figliolini

Cool. When you’re doing this and there’s value to what you do, right, Andrew? I know pricing is always an issue. Well, not always an issue. I mean, the way I work is that I don’t go for the cheapest. I don’t go for the most expensive. I go for the quality, the delivery, somewhere where I trust that. I can be waiting like all of a sudden I have a job and then that stuff doesn’t show up. But some people worry about pricing. And, you know, how do you make sure you hold your value? You know, because there is a value to what you do.

00:12:25 – Andrew Hajduk

So, you know, I always tell people we should always be in line. You know, are there times we’re going to be more expensive? And if you shop hard enough, you’re going to find something cheaper. We like to tell people we give them back the greatest thing that we can, which is time. You were talking earlier about managing things and going through it and stuff like that. And you shouldn’t have to. It should be straightforward. It should be easy. You shouldn’t have to worry if your colors are correct or is there an instruction sheet with putting the hardware together or am I violating any brand guidelines? We work with a lot of national companies where brand guidelines are important. So we try to do that and we try to be very fair. Quite honestly, you asked about philosophies and things like that and call any of my long-term clients and they’ll tell you that they’ve heard me say this line a thousand times. Here’s the way I look at it. In every relationship, you have a bucket of money. The more I can give you for that, the better we all are. You grow your business, that bucket continues to grow. There’s more opportunity for us to win and we try to have very long-term relationships based on that.

00:13:33 – Rico Figliolini

Going back to what you said, Daniel, referral business because that’s what you were talking about before, right? You’re doing a good job. People refer you. They go to another place. They know the experience with you. You’re going to be the person in that door, in that new company. When you’re dealing with a new business that’s coming in, whether it’s a retail place, restaurant, let’s say that type of business, storefront, let’s say. They’re brand new. They’re not a franchise even because you know, they want to do their own thing. How do you approach a business like that when they come to you? Are there certain staples that you think they should be doing? How does that work?

00:14:15 – Andrew Hajduk

100%. Over the, I had to figure this out for something a couple years ago. And with all the rebrands that we’ve done, all the acquisitions and all the stores we’ve opened over the years, from Wolf Cameras to Aaron’s to Mattress Firms and so forth. We’ve opened over 7,000 stores. And all the way from guys that they’re opening their first unit to their 2,000th, whatever it is. Especially in retail, and I think it’s more important than ever, there’s two things that you have to do. One, you have to create omnipresence, right? So whether that’s being on Facebook, on social media platforms, but also in print and out in the community. We see all the time, right? You’re driving down the road and you drive past a shopping center and you’re like, huh, when did they get there, right? How long have they been there? And maybe they just opened, but they didn’t do a good job of disrupting the environment. I believe big time in guerrilla marketing, getting out there with the businesses. If I was a local restaurant here, I would be going and knocking on doors, especially as people are returning to work, giving them lunch specials, trying to get people out of the office just to drive that traffic. Too many times, and I tell all of my clients this, is we can’t just sit back and wait for people to come. We’ve got to get out there and let the community know we’re there.

00:15:38 – Rico Figliolini

Yeah. I can see what you mean by that. I mean, they’ll be doing the magazine business, for example, right? Which is print, digital, and everything else that comes in there. So we talk to a lot of people, and everyone has their philosophy. And certain businesses work a certain way. Maybe social media works better for them than print. There’s a variety of different things, right? So we tried to produce content as well. But the interesting part to me is this. There’ll be a business in business for six to seven months. They’re all in on social media. And then all of a sudden, six, seven months, eight months later, they’re realizing that’s not working. And they’re not doing anything else but social media. Maybe they’re not going to the festivals. Maybe they’re not going out into the community, which they would need branding to be able to do that. You can’t just show up naked, right? You need that stuff to be able to be out there. I mean, when I participated in Peachtree Corners Festival, you all did my table drape and attire and stuff. I can’t tell you how many people stopped at the booth or passed the booth to say, wow, look, yeah, we get that magazine or we get the sister publication or we listen to their podcast or something. So it was a good, visible place to be.

00:16:56 – Andrew Hajduk

But think about the, you know, you’re older like me. So think about when we used to go to the mall when we were kids and stuff like that. How did the restaurants, how did the Chinese restaurant or the pretzel place or any of those places drum up business? They had people come out from behind the counter and go up and hand people samples and things like that. And that’s the kind of stuff that businesses have lost. Social media has to be a part of it. It absolutely does. But you have to have other things as well. I mean, I see so many businesses that just rely on a single channel of marketing and don’t worry about getting the word out. And we’re all super busy. We drive the same route every single day, stuff like that. And you don’t notice stuff. It’s our job as marketers to disrupt the environment so that when you’re driving by the shopping center, you’re sitting there in the light, you’re going, holy cow, I didn’t realize that that was there. They must be new. I’m going to stop in and try them.

00:17:54 – Rico Figliolini

Yeah, no, perfect. I love that. You’re right. I remember reading, I think it was some ones, the franchise manual for people that started the franchise, right? And this was some years back. I don’t even know if they do it now. But one of the things they did say in there was go check out all the commercial businesses within a two-mile radius. and then within one mile, and go bring them free lunch. Every one of them, free lunch. And, you know, someone may look at that and say, well, that costs money. And it’s just like, think about it. When you’re home and you cook for your guests, and they say, this is wonderful. Don’t you want the same thing? So, yeah, people are afraid, I think, sometimes to spend the money in, but they’ll spend the money in ridiculous ways, but not in other ways.

00:18:41 – Andrew Hajduk

To me, it’s a commitment thing, right? If we want people to make a commitment to us, we have to make a commitment to them. Somebody’s going to have to go first.

00:18:50 – Rico Figliolini

And you started this in 96, you said? 96. So that was, I moved here in 95, actually. That was the year of the Olympics. Olympics is kind of funny that way. I remember back then I used to sell commercial sheet-fed printing. You could be a lousy salesperson and still make good money. And after things stopped around, I forget what year it was now. Things just got a little bad. And salespeople, you could see the tree shake and all the bad ones fell out. Did you feel that way sometimes?

00:19:25 – Andrew Hajduk

We’ve gone through a couple different challenges, right? So we didn’t start because of the Olympics. We had some Olympic work and things like that. But because of when we started, we were a little bit behind the curve there. So a lot of that stuff was already going on. We were fortunate and we had two clients that pushed us to really get the company going and get it off the ground that, you know, so we weren’t kind of in that survival mode from day one. But then you had the dot-com crash, right? In 99, 2000. And there were so many people that were printing just a bunch of stupid stuff. And, you know, you had to get through that. So that was kind of, I always say it’s a flush that we need, but it’s painful to go through.

00:20:09 – Rico Figliolini

Did you see the same thing in 2008?

00:20:11 – Andrew Hajduk

Absolutely. That’s the next one I was going to go to. You know, we were, my two biggest clients in 2008 were Aaron’s Sales and Lease and Mattress Firm. And both Ken Butler and Steve Stagner that ran those companies respectively, they were very much forward thinking. And I remember Steve saying, we’ve got to dial up the advertising. We have to work harder today to get the customer’s dollar than when it was easy. And so, you know, for us, it was good there. But we saw a lot of guys, and especially as digital printing’s gone on, we’ve been on the cutting edge of that since day one. And you’ll see different people jump in, right? Every sign shop comes in and they’re going to buy this. Every T-shirt shop comes in and they’re going to buy this. And it goes on and on. And those are the things that, you know, create some price pressure because everybody wants to give it away. But then during those times, it becomes real tough and you see people start to fall out.

00:21:03 – Rico Figliolini

Printing was that way too. Yeah. And I remember I used to tell the owner of the print shop I was at, commercial printer, $3 million in sales and stuff. Business cards are loss leaders. I’d give them away to be able to walk into a company with 600 employees. Because the minute you got into that hallway, you’re like, everyone’s coming out and saying, do you do this? Do you do that? You don’t even, you’re not bidding anymore at that point. You’re just getting the work.

00:21:29 – Andrew Hajduk

Yeah It was, it’s a, you know, again, when we used to go out more and more, but it was, you could just walk around and pick up back in the day before email and stuff like that. You just walk around and pick up jobs.

00:21:44 – Rico Figliolini

Yes. It’s not like that anymore. So I think, you know, 2008 was a bad one, but I think things have gotten progressively better. Maybe we’re heading into something. Who knows? You know, I mean, people talk about like another real estate, except commercial real estate this time versus residential bubble or something. But when you’re hiring salespeople, what do you look for in them?

00:22:11 – Andrew Hajduk

The number one thing we look for in anybody we hire is attitude. I want to hire people that want to grow. I’ve never had anybody not come to work here because of the money, and I’ve never had anyone leave here because of the money. Does that mean we’re the highest paying people out there? No, I think we’re fair. But we’re also tough on the front end with trying to find people. But I really want people that want to grow. It’s one of our, you had mentioned our boards, our vision boards out in the lobby. That’s one of the things that we look for, right? One of the things that we tell people, we’re into personal development because I think it’s important that for the company to achieve its goals, for the company to go to where it needs to go, you need to achieve your goals concurrently with that. You need to be on that right path. It can’t just be about working harder, working harder, and working harder. You’ve got a vision of where you want to get to. Daniel’s got a vision of where he wants to get to. Everybody here has got a vision of where they want to get to. And they’ve got one, three, and five-year goals. When we can marry those together, that’s when the magic happens.

00:23:20 – Rico Figliolini

So when you’re doing that, and there’s a cross-section of people that you’re dealing with, right? Age groups, diverse people and such. And hiring not just salespeople, but employees, right? You want to be able to hire an employee and know that they’re going to do the right job, even if it’s a part-time job, even if it’s a summer job. Do you put the same type of philosophy into that?

00:23:42 – Andrew Hajduk

100% for every single person here.

00:23:45 – Rico Figliolini

You expect them to show up on time, hopefully, and do the work that they’re supposed to do?

00:23:50 – Andrew Hajduk

We do. And so the back one of that happens first, right? And look, nobody’s sitting here watching door swipes and things like that to sit there and go, oh, Daniel got here at 8:05 today. I better go talk to him or, you know, whatever. I want to hire people that understand we have a job to do. Some days we have to stay late. We had a client that was in a jam the other night. A lot of us were here till about eight o’clock trying to help them out, right? Am I looking? No. We just, we want that mindset of people that want to grow, that want to be better and continue on. And I think, you know, are we a hundred percent at the hiring on that? No, absolutely not. But we continue to get better and better in that, and especially making sure that we’re good on that on the front end. And it’s worked pretty well for us.

00:24:38 – Rico Figliolini

We were talking a little bit about social media before. I’m assuming that’s your ball of wax, if you will.

00:24:44 – Daniel Hajduk

Somewhat. Megan, my sister as well, she’s the main one who manages all that, but we’re trying to come up with some plans to, because ourselves, we have to put ourselves out on social media because there’s nothing you can’t get out there. You have to have social. So you can’t just do print. You can’t just do social, you have to do both because you’re missing one audience. You can’t just do a direct mailer because not everyone’s going to react to a mailer. You can’t just do a TikTok. Not everyone’s going to be on TikTok. No one’s going to be on TikTok soon.

00:25:07 – Rico Figliolini

If that goes through.

00:25:11 – Daniel Hajduk

But the impact of what you can do with the mix of both. So if you start seeing those trucks around and your vehicles around and the signage and the sponsorships around, but you also see their TikTok that’s funny or their Instagram reel or whatever, their Facebook posts. It gets your attention. They’re in your mind. So we’re really trying to dial that in with ourselves because we do a lot of cool stuff here. And like we said, when we bring people in to show them something, no one usually leaves here underwhelmed. Everyone’s like, wow. I had a guy that I saw again for the first time a couple nights ago for the first time since he was here. He was telling people, you guys have to go there and check it out. It’s impressive. People think, I got people who give it nicknames and everything because they think it’s just some amazing place where all the things come to life. And they say, hey, I’m looking for this. Like you said, the bats. Even if it’s just a banner, it’s just so cool to see it in action. And that’s what we’re trying to put out there.

00:26:10 – Rico Figliolini

It’s funny because when I walked in the back, I’m thinking, this is big, but it’s not huge. But you have so much packed in there that you’re doing. Every square foot has a usable, there’s a reason for something to be there. And yeah, I felt the same way. I felt like my mind was going, what can I use this for? What can I, what can I bring here? Who do I know that I want to market to that I could do their marketing and then, and use what you’re doing here.

00:26:39 – Daniel Hajduk

That’s the fun thing is literally you said, how do we, when we start working with someone, how do, what do we start with? Usually we don’t have to dig too deep. Someone needs something, whether it is just some signage, whether it is apparel, whether it is a marketing piece to use at an event or a promotional item. We start somewhere, then we can grow into the rest. So you don’t have to be able to, let’s do everything in a box. No, just come in and do one thing, and with time naturally, it’ll take over.

00:27:07 – Rico Figliolini

You do design work in-house also, I think, right? And you’re setting expectations for people because a lot of businesses are busy themselves and all of a sudden their deadlines become your rush deadlines. And, you know, they’re waiting until the last minute and then like, we need it tomorrow. And you guys are stuck like delivering. Setting expectations the right way, I guess.

00:27:32 – Andrew Hajduk

That’s one of the biggest challenges. Like we always joke around here, you know, I mean, the CFP is here on Monday night. I am sure that, you know, tomorrow we’re going to hear something about, well, we just about got it ready. Right? And it’s like, they’re not going to move the day to the football game, but we still have to get the stuff done.

00:27:49 – Rico Figliolini

Right, right. You mentioned, we talked a little bit about community involvement. So I just want to go back there for a little bit. You’re on the, I think it was the Development Authority?

00:27:59 – Andrew Hajduk

Yeah, the DDA, the Downtown Development Authority.

00:28:01 – Rico Figliolini

In the city of Peachtree Corners.

00:28:02 – Andrew Hajduk

Yes, sir.

00:28:04 – Rico Figliolini

You’re seeing a lot of things. You know, obviously, some of it is, it’s all development work, not redevelopment per se. Although some things could be considered redevelopment. So do you look at that and does that give you a different perspective when you come walking into your business?

00:28:21 – Andrew Hajduk

Yeah, it does. It all kind of plays together because you see one of the things that we’ve been going through and I think that you’re going to see a ton of this. We’re seeing it with our customers in and outside of Peachtree Corners, but you see it in Tech Park and different things, is the return to work mandate, which is huge.

00:28:40 – Rico Figliolini

Are you seeing that?

00:28:41 – Andrew Hajduk

We have several Fortune 50 clients that have gone five days in office beginning January 6th. So I think you’re going to continue to see that trickle down, right? As the new administration takes hold, you know, in the next week or so, that’s one of their big things and stuff. And personally, look, I believe that there needs to be way more return to work, right? There are some jobs that can be done, but not every job. You see what we do here. I can’t put printers in people’s house. So we have to come in. But I think that that’s important. So as you see those trends involved in the city, right, and the kind of businesses that are coming in, then we start thinking, okay, how does that impact our business? How does that impact our marketing efforts? Right? What opportunities does that give us and things like that? But I also like seeing from a community perspective, having the right mix. This city has done a really good job of balanced growth with the kind of retail they have, the kind of business that they’re bringing in. And it’s just a really nice balance to drive around and see. I’ve seen other cities where every single shopping center has a vape store, a nail salon, and a massage parlor. And there’s seven of them within a mile, but they don’t have any of the big national retailers. They don’t have the tech companies and all of that other stuff to come in and you’ve got to have that balance in a community for it to survive.

00:30:15 – Rico Figliolini

And it’s a bit different. We were talking just before we started about Johns Creek, Sandy Springs, Dunwoody, Chamblee, Brookhaven. I mean, all very different from each other. I mean, when you look at it and compare it to here, different types of stores, even different people.

00:30:32 – Andrew Hajduk

Absolutely. And so, you know, not to pick on them, but, you know, Johns Creek was home for us. It’s where all three of my kids grew up and where my wife and I lived for 28 years. And they were super strict on the signs. And a lot of national retailers didn’t want to come to Johns Creek. It was tougher for them. And the way then every shopping center got developed. Literally within our house, you know, when we moved, because I would go out and run, I could run past seven vape shops and not even be at a mile. Not that there’s that, you know, again, you’ve got to have that right balance and stuff like that, but it can’t all be that because we are going to see a lot of empty retail if that’s the only places that we can go in.

00:31:16 – Rico Figliolini

I mean, eventually, I mean, so if we talk about the Forum, for example, they had 17 stores empty, storefronts empty. I would drive through and I would literally count how many stores were empty. Now, I don’t think there’s, I think there’s maybe one or two that still doesn’t have a sign lease to that I’m aware of. Not that they share their information with me, but it’s almost completely filled. And there’s more density coming, right? So the apartment Solus, I think, is going to be opening as soon as they finish. Broadstone down the block is like 95% at least. And they were leasing really fast. I mean, faster than they thought, ahead of schedule. So that just tells you that people do want to be here because it’s a straight shot down to into Atlanta from Peachtree Parkway. So if you’re going to go into work, this would be a good place.

00:32:09 – Andrew Hajduk

And you have a Town Center. I mean, let’s not, you know, and as we moved, the business moved here in 2005, and that was before Peachtree Corners existed, we were still in Norcross. And then in 2012, when the city became a city, so that’s why I say we’ve been here since that time. But we were just down the road in Northwoods. I didn’t see it when they developed Town Center. I was over there maybe a year or so ago for a Peachtree Corners Business Association breakfast. Eight o’clock in the morning, I was amazed. There was people out there doing yoga on the grass and things like that. And if you go by there on a Friday night when they’re doing something and you’re trying to pick up pizza or something like that, it is absolutely jam-packed. So they have that center that everybody comes in and these things to help gather around, which is just really a part of the smart development of it.

00:33:10 – Rico Figliolini

I can’t wait until Paulitan Row opens. That’s going to be great. And I think it’s Millie’s Pizza, a new pizza place in the jewel box right up front there. Alright, just to sort of wrap up a little bit. I mean, father, son, sister. How many other members of the family?

00:33:18 – Daniel Hajduk

And my wife works here, too

00:33:22 – Rico Figliolini

Family affair. You all work. This is cool. How many employees does Vox Pop Uli have?

00:33:33 – Daniel Hajduk

27.

00:33:34 – Rico Figliolini

Wow.

00:33:35 – Daniel Hajduk

A good chunk of those employees are family members of each other, too.

00:33:38 – Rico Figliolini

Really?

00:33:39 – Andrew Hajduk

Yeah. We have another husband and wife working here. We have a father and a stepson. So, yes.

00:33:41 – Rico Figliolini

That’s cool. Everyone’s committed. There’s a reason to be committed also to it. Life balance because of that? Is there a good life balance that you guys try to keep? Work-life balance is what I mean.

00:33:58 – Andrew Hajduk

Yes, there is. So I had the great joy of working with my dad. He came to work here about four years after I started the company, which was a really tough dynamic with the father coming to work for the son’s company. And that created some interesting family dynamics. But in the end, I knew that I wanted my family to be part of my business. When the kids got older and Cindy had been a stay-at-home mom while the kids were all growing up. My youngest went into eighth grade. She came to work here. And then my daughter graduated college, went to work for another agency, and then after a year wanted to come to work here. Kind of Daniel. So it’s been, and again, I’m going to be the, I will never tell you that it’s been 100% easy. The dynamic between all of us sometimes gets tough and things like that. At least from my perspective, it’s been a great joy for me, and it’s also helped address part of what happens to this when I’m done. I’m at the age where I start talking to people and everybody’s starting to think what their exit strategy is and things like that, and they don’t know. I feel truly blessed to know that my kids will be here to take this to the next level and stuff like that. But, you know, we have to work at it.

00:35:32 – Rico Figliolini

It’s cool that you have that, that you have a succession plan and stuff. Because lots of families don’t. And they end up closing shop for one reason or another. So it’s kind of cool. The legacy lives on, right? So we’ve been talking to Andrew and Daniel, Vox Pop Uli. Great business here in Peachtree Corners. And, to be transparent, a sponsor of ours as well. So we appreciate you guys sponsoring our journalism, the podcasts, and the magazines that we do. I appreciate that. And the podcast, actually, that we do as well. So thank you.

00:36:05 – Daniel Hajduk

Thank you for having us.

00:36:07 – Andrew Hajduk

 Yeah, thank you for having us. We love doing stuff like this. And we are really committed to this community. And selfishly, I want to become the place for everybody to come put their logo on something in Peachtree Corners. And if I can help your business, we all win, I believe.

00:36:28 – Daniel Hajduk

Just send us an email. Come by, whatever it is. We can help you out.

00:36:30 – Rico Figliolini

In the show notes, we’ll have the website address, social media and stuff. So pick up on it, ask them questions. They’re always open. So just for any new ideas. Thank you guys.

00:36:40 – Andrew Hajduk

Thank you.

00:36:41 – Rico Figliolini

Thank you all. And leave a comment if you have questions and check the show notes for all the other information you need.

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Arts & Literature

From Food Creations to Handmade Jewelry: Wesleyan Kids Prep for Artist Market 2025 [Podcast]

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In this episode of Peachtree Corners Life, host Rico Figliolini spotlights three remarkable student artists featured in this year’s Wesleyan Artist Market. Eighth graders Kimberly Wang and Nika Jensen, along with sixth grader Carter Jensen, share their creative journeys—ranging from edible art like fruit jellies and peppermint bark to handmade jewelry and custom-designed bags.

Kimberly talks about her love for food art and balancing sweetness with fruity freshness, while Nika and Carter discuss building a jewelry business that also gives back—donating proceeds to families in the Philippines. This isn’t just an artist market; it’s a showcase of purpose-driven, globally inspired young talent. The event runs April 25–26 at Wesleyan School and is open to the public.

Podcast Takeaways:

  • Kimberly Wang creates handmade edible treats, balancing flavor and freshness for the show.
  • Nika and Carter Jensen co-run a jewelry and fashion accessory business, inspired by global travel and cultural experiences.
  • Nika donates part of her proceeds to support families in the Philippines.
  • All three students are deeply involved in extracurriculars—from musicals, marching band, math club, and academic bowl.
  • The Wesleyan Artist Market features 24 student artists and over 70 professionals—open to the public April 25–26.

Timestamp: 

00:02:19 – Student intros and extracurriculars 
00:03:06 – First-time participants and motivations for joining 
00:04:13 – Kimberly’s edible art and recipe testing process 
00:05:16 – Nika and Carter’s jewelry and bag design business 
00:07:06 – The reward of watching people enjoy your creations 
00:08:20 – Donating art profits to support families in the Philippines 
00:10:39 – Future aspirations in medicine and law, with art as a passion 
00:12:06 – Behind-the-scenes logistics of preparing for the market 
00:13:25 – Global travel inspiration: 73 countries and counting
00:17:19 – Where the students draw artistic inspiration 
00:20:04 – Custom requests: From peppermint bark to Lego earrings 
00:21:16 – Anticipation and excitement for this year’s market 

00:22:29 – Reflections on Wesleyan and the artist experience 

Transcript: 

00:00:01 – Rico Figliolini 

Hey, everyone. This is Rico Figliolini, host of Peachtree Corners Life. We have a great set of guests today. Because of the upcoming Wesleyan Artist Market, we thought we’d do some interviews with student artists. Three of the 24 that are going to be at Wesleyan Artist Market. So they’re with me here today. So we’re going to get right into that shortly. I just want to say thank you to our corporate sponsors. So I want to say thank you to EV Remodeling, Inc., based here in Peachtree Corners. The owner is Eli. Him and his family live here. They’re great. They do a lot of design work, design your space. Essentially, any home remodeling you need from whether it’s your kitchen, your bathroom, or a whole house remodel, or even an addition to your home, think about it, whatever you need, Eli can handle. So check them out. Go to evremodelinginc.com and find out how they can design your space and your life. Our next sponsor just came on, and they’re Vox Pop Uli. I want to thank them for joining us as well. They deal with all sorts of things you can imagine putting your logo on, similar to a little bit about what these kids do, right? They’re creating artwork. They’re creating a brand for themselves. And so this is what Vox Pop Uli does, right? They’ll take your brand and bring it to life. Essentially, anything that you can think of that would go on apparel, whether it’s sweaters or T-shirts or wherever you want to put your brand engraving, your logo, what object you want to put it on, even vehicle wraps. So if you’ve got a truck, you want to put a whole wrap around it, check them out because they can do that. They’re here in Peachtree Corners and they’re called Vox Pop Uli. So visit their website. I’ll have the links in the show notes as well. So thank you guys. I appreciate your support. So now let’s get right into it. Let me introduce our three artists, great Wesleyan students. Can’t wait to start talking to them. We have Kimberly Wang first on your left, on my left, and Nika and her brother Carter Jensen, who work together creating the artwork they do. So I’m going to ask you guys just to, you know, give me a little background. Tell me who you are, your grade, what you do, extracurricular, stuff like that. This way our audience can get to know a little bit more about you. So let’s start with Kimberly Wang. Hey, Kimberly. 

00:02:19 – Kimberly Wang 

My name is Kimberly Wang. I’m in eighth grade this year, and outside of Artist Market, I do marching band, and I also do the musical production this year, which is Matilda. 

00:02:31 – Rico Figliolini 

Excellent. What about Nika? How about you? 

00:02:34 – Nika Jensen 

I’m also in eighth grade. My name is Nika Jensen, and apart from doing the Artist Market, I do cross country. I’m also in Matilda this year, and I also do math counts, which is a math club.

00:02:47 – Rico Figliolini 

Okay, cool. And Carter? 

00:02:49 – Carter Jensen 

Hello, my name is Carter Jensen. I’m in the sixth grade. And outside of the artist market, I do academic pool and I also do basketball. 

00:03:00 – Rico Figliolini 

Excellent. Alright, cool. So have you guys ever done the artist market before? Is this the first time? 

00:03:06 – Kimberly Wang 

This is my second year doing it this year. 

00:03:08 – Rico Figliolini 

Second? 

00:03:10 – Nika Jensen 

Yeah, this is our first year because we’re new students this year. 

00:03:13 – Rico Figliolini 

Alright, cool. What inspired you to get into it, Nika? 

00:03:17 – Kimberly Wang 

Well, I had my own business before we came to Wesleyan and so I thought that the artist market is a good way to like show my business to other people in our community. So yeah. 

00:03:30 – Rico Figliolini 

And you brought in your brother Carter to help you with? 

00:03:35 – Nika Jensen 

Yes, sir. He’s also part of the business. 

00:03:39 – Rico Figliolini 

Alright cool. Okay so, Kimberly. Food. Food is art, right? I’m sure your mom would probably say, it’s food, just eat it. But you’re playing with your food, essentially. What they used to tell you not to do, right? So when you create your food art, what do you think about? How do you go through this? How do you choose what you do and what do you exactly do? 

00:04:13 – Kimberly Wang 

So this year, I am making fruit jellies and peppermint bark. And when I think about what creations I want to make for the artist market, I go online and I look through like, what are some popular desserts that a lot of people like? And once I like choose my items, then I go through

the recipe and then I do a lot of trial and errors to make sure that like the products are like healthy and they taste well. 

00:04:42 – Rico Figliolini 

So they have to be edible, right? Because this is edible art? 

00:04:45 – Kimberly Wang 

Definitely, yes. 

00:04:46 – Rico Figliolini 

So are you eating a lot of the edible art before you get to what you need? 

00:04:50 – Kimberly Wang 

Not really. I don’t usually taste a lot of the food. I let my family taste it. 

00:04:56 – Rico Figliolini 

Ah, good. I like that. Yes. Get them to participate. Cool. So edible art, that’s one way of doing it. Jewelry, that’s something else, right? Wearable. How do you guys, Nika, Carter, how do you get to the place of what you do? 

00:05:16 – Nika Jensen 

So I started my business when I was 11 years old and it started like I got my first jewelry making kit and I kind of just expanded from there. So like I usually use Amazon to search and find like the prettiest designs like of earrings and pendants and get opinions from other people like my mom and my family to see like if they think it’s like wearable and if they like it. So I browse on Amazon for a while and I find like the best and high quality products and then I hand make them at home usually like every day after I come home from school so and my brother he does something else and he can tell you about that. 

00:06:01 – Carter Jensen 

I, my sister, she got a Cricut machine for, like, her 12th birthday, I think. And started making these, like, iron-on bags with the Cricut machine and, like, making them based on, like, Georgia and, like, Wesleyan and designing it based on fashion. 

00:06:19 – Rico Figliolini 

Alright. Cool. So let’s get back to Kimberly. The food that you do. Do you have particular flavors you like? Do you have particular areas that you stay in? 

00:06:33 – Kimberly Wang 

So this year I’m trying out like something more sweet with chocolate. But last year I definitely went for more of like the fruity side. And I think I like to keep it like a balance. So that way one is not overpowering the other. My personal favorite will probably be fruit because it’s healthy. And I mean, it just tastes good in general.

00:06:56 – Rico Figliolini 

Okay. Alright cool. What’s the most rewarding part that you can think of, of making edible art? 

00:07:06 – Kimberly Wang 

Well, I mean definitely like you said before you get to eat a lot of food. I mean, I did say before that I don’t eat a lot of the creations I make, but sometimes I still do eat it. And so I think it’s also really rewarding to see like people try out your creations and see like their reactions to what they think of it. 

00:07:27 – Rico Figliolini 

So when, I know I’ve spoken to other artists when they sell their artwork like paintings or stuff like that they get a chance to see it sometimes when the fan that bought it if you will, would send them a picture of where they hung it right? Yours disappears right? 

00:07:45 – Kimberly Wang 

Yeah, exactly. 

00:07:47 – Rico Figliolini 

Yeah I guess, there’s no way to, short of doing a selfie with it or taking pictures of it, there’s no there’s no permanency to it so how does that feel? 

00:07:57 – Kimberly Wang 

I mean well as long as the people enjoy it that’s good. And I mean I think mainly it’s about like the memory that you have of having the food and if you like it then it stays as a good memory for you and if you don’t then I mean you can always try out different things. 

00:08:20 – Rico Figliolini 

Okay. Nika, Carter, as far as the jewelry goes the, you’ve used it to raise money to support children in the philippines? yes 

00:08:29 – Nika Jensen 

Yes sir. 

00:08:31 – Rico Figliolini 

Is that, is that how you started this when you were 11? Is that the reason? 

00:08:35 – Kimberly Wang 

No, so I was like 11 during the pandemic. So I was always looking for a way to express my creativity. And so that’s how I started my own business. And so I was selling at my uncle’s pharmacy and I was saving up the money to use for like college or for like other events later on in my life. But this last year and a half before this school year, we were living in the Philippines. And so I was really touched by all of the families there. And we even did something similar where we gave out food and canned goods over Christmas to poor families there. So that just

really touched me. And so ever since we got back to America, I’ve been donating part of my profits to other families in the Philippines. 

00:09:24 – Rico Figliolini 

Carter, did you end up going on that trip as well? 

00:09:28 – Carter Jensen 

Yeah, I was with her. We stayed there for about a year and a half. We also did schooling there. 

00:09:36 – Rico Figliolini 

It’s interesting brothers and sisters, I have three kids and you know growing up brothers and sisters always there could be dynamics there. So how do you get along? Do you ever say to your sister, I don’t know about that. You know that might not look as good, that might not sell. Do you give good feedback? I mean how do you praise her or how do you work together? 

00:09:58 – Carter Jensen 

She’s more of the leader of the business so like I usually just like try to like agree with her and like yeah. 

00:10:12 – Rico Figliolini 

Alright that’s cool well you need a leader of the pack sometimes right? So Nika the artwork that you do, you know this is part of what you do you’ve mentioned other things you do right? I know you’re young, you all are, you know you’re not old enough to really think well maybe you are to really think what you want to do with your life right? Is art something that you want to keep as part of what you’re doing in your life? 

00:10:39 – Nika Jensen 

It’s definitely something that’s of great value to me, but I kind of want to pursue the medical field, but art is also really important to me. 

00:10:49 – Rico Figliolini 

Okay. Sounds good. Same question to Kimberly. What about you? How do you feel about the work you do? 

00:10:57 – Kimberly Wang 

I definitely enjoy making food, but like Nika said, I was also really interested in the medical field. And so like I’m not really sure if I’m going to continue pursuing this. But I mean it’s definitely brought me a lot of joy while doing food art. 

00:11:15 – Rico Figliolini 

Okay. Medical field both of you, that’s cool. What about Carter? How about you? 00:11:19 – Carter Jensen

I kind of like, I like doing art it’s one way to like express your creativity as my sister said. But I also kind of, I’m not really sure what I want to do when I grow up, maybe be a lawyer. 

00:11:33 – Rico Figliolini 

Okay. Well, artwork gives you a chance, right, to play a little bit, to be able to also see how people, like Kimberly, like you said about how when people see your food or taste your food and your food art, if you will, and it gives you a chance to see how people appreciate what you’re doing, I think, right? The challenges of making food art and keeping it fresh and making sure you’re going to deliver it on the right way I guess at the Wesleyan artist market, how do you how do you handle that part of it? 

00:12:06 – Kimberly Wang 

So for me the night before each day of the selling I would stay up really late and I make all my products so they’re all fresh and they’re all new. Because I want the best for the people that are eating the food because I don’t want anything to go bad overnight and so I make sure that it’s always new products and I make it, yeah. 

00:12:32 – Rico Figliolini 

We don’t have the same issue with the jewelry that you do, Nika. So that could last forever, right? But putting it together, sourcing the supplies, right, of what you do, the logistics of it, I guess. How do you handle that? Like getting all the materials together? Do you order it all on Amazon? 

00:12:52 – Nika Jensen 

Yeah, I order like 99% of all of my things from Amazon. And then since I already have the materials shipped to me, then all I have to do is just create them from my house. So it’s easier for me than having to go out and buy supplies at stores. 

00:13:11 – Rico Figliolini 

Sounds good. What inspires you as far as jewelry goes? I know that you said you look online to see other things and what the trend is. So where do you find most of your trends? Is it just on Amazon or is it social media, other places? 

00:13:25 – Nika Jensen 

I kind of observe other people and like what they wear and also social media. And I get a lot of inspiration also from like nature and from like my travels. We’ve been to a lot of countries in the past five years, 173 countries. 

00:13:44 – Rico Figliolini 

How many? 

00:13:45 – Nika Jensen 

I’m sorry, not 173, 73 countries.

00:13:49 – Rico Figliolini 

73 countries? 

00:13:50 – Nika Jensen 

Yes, sir. 

00:13:51 – Rico Figliolini 

That you’ve been to in how many years? I can’t even wrap my head around that. How did you even do that? Teleport? I mean, how did you do that? Wow. What is your heritage, if you don’t mind me asking? 

00:14:12 – Nika Jensen 

I’m half Filipino. My brother and I are half Filipino. And then my father is part Danish and then also American. 

00:14:21 – Rico Figliolini 

Do you speak any languages? 

00:14:23 – Nika Jensen 

I speak the language of the Philippines called Tagalog and then English. And I’m learning Spanish. 

00:14:30 – Rico Figliolini 

Really? Okay. Kimberly, how about you? 

00:14:33 – Kimberly Wang 

So my mom is Taiwanese and my dad is Chinese. So I speak Chinese, English. I’m learning French and I’m learning Korean. 

00:14:43 – Rico Figliolini 

Really? Wow. Okay. Speak Mandarin, is it? Okay. My son was learning that for a year and he was, it’s a tough language to learn. But I’m sure being able to travel for example Nika, to be able to see other other countries and inspiration from those countries. What of the 73, 75 countries you visited what would you say the top five would be for that type of inspiration? Can you pick that up? 

00:15:16 – Nika Jensen 

I think so. I really like Argentina just because it’s so unique and the culture is just so strong there. Like you really feel so immersed just when you like step into the country. I like Italy, not only because of the food, but that’s also where I got a lot of inspiration for my jewelry. Just like the glass in Venice, like the Murano glass, like that’s also a really big inspiration. In Turkey, that’s when I first like found my interest in jewelry because there was, we went to this bead store and there was like thousands of different beads and I got to like choose different charms and like experiment with creating jewelry. So Turkey, Argentina, Italy, and then I have to give it to the

Philippines, obviously, because we lived there for so long. And then that’s hard. What do you think, Carter? 

00:16:12 – Carter Jensen 

I like India because I really like butter chicken. Also like Italy because I like pizza and pasta. 

00:16:27 – Rico Figliolini 

Yes, can’t get any better pizza than Italy, that’s for sure. 

00:16:30 – Carter Jensen 

Yeah, it’s really good there. And I also like Japan because it’s very futuristic and it’s like… 

00:16:38 – Rico Figliolini 

Is it? 

00:16:39 – Carter Jensen 

Yeah, it’s like a new environment and it’s like… 

00:16:45 – Rico Figliolini 

Yeah, cool. I can’t wait I think where, I think we may be heading there in July so that would be fun. I’ve never been so that would be interesting. Cool so with the artwork, with the inspiration, with the journey that you guys have been on, do you think that, are there any artists it’s hard and food maybe unless it’s Gordon Ramsay or something, but do you draw any inspiration? Who do you draw inspiration from for the work for what you do? Let’s start with Kimberly. 

00:17:19 – Kimberly Wang 

I don’t really have a specific artist that I look up to but I do watch some cooking shows and some like dessert making shows and they always really inspire me so I feel like that’s what really led me into like starting food art. And so I was like, whoa, this is really cool. And so I was like, okay, let me try this. And so now I’m here and then I’m like, this is pretty fun. 

00:17:49 – Rico Figliolini 

Oh, okay. Carter, I know you’re not the main person doing the artwork, but what do you see when you’re working with your sister? How does that feel working with her, doing the stuff with her, the artwork? Whatever you’re doing with her, how you know what’s that journey feel like for a brother and his sister? 

00:18:13 – Carter Jensen 

It’s kind of relaxing doing artwork and like peeling off like the stickers on the bags 

00:18:26 – Rico Figliolini 

Okay, alright, that’s cool. Sister, how do you feel? 

00:18:30 – Nika Jensen

Yeah I just enjoy anytime I’m like I get to make jewelry because I feel like it’s such like an important thing to me. And it also like my brother said it’s really relaxing and just like sitting in our home and just like making jewelry it’s like, it’s really fun for me. 

00:18:48 – Rico Figliolini 

Do you wear? I’m assuming you wear some of the stuff you make? 

00:18:51 – Nika Jensen 

No actually I don’t have my ears pierced. And so I just like making it and seeing my creations on other people. 

00:19:00 – Rico Figliolini 

Okay, cool. Kimberly, do you ever decide, I’ve got to make something, I want to eat something, do you ever decide to do that, or is it always just for the art? 

00:19:10 – Kimberly Wang 

I think mainly just for the art. Because, I mean, I do piano outside of school, and so most of my time is sucked into that. But, I mean, sometimes if I do want to make something, yeah, I’ll go for it. And I’ll try my best, but it might not be successful. 

00:19:31 – Rico Figliolini 

Have you ever been, have you ever designed anything custom design? Because someone requested it from you? Like has anyone ever asked Kimberly, has any anyone ever asked yeah can you make that for me? Like aside from the artwork you sell. 

00:19:50 – Kimberly Wang 

I don’t think so. I did get one request by a high schooler to make peppermint bark for him for his art and science class. But like other than that, no. 

00:20:00 – Rico Figliolini 

Okay. How about Nika? Have you ever had a request for jewelry? 

00:20:04 – Nika Jensen 

Yes, I have. So my mom was posting some of my creations on social media and someone reached out to me and she wanted lego earrings like so little like lego figurines as earrings. So I used some of my own legos and then we also bought some but I drilled a hole on top of their head and I had to stick a screw inside. I had to mail it to them. And then they sent me a picture of them wearing it. 

00:20:42 – Rico Figliolini 

It’s just the way you were describing it, drilling the hole in the head. It’s like, all right, well, that’s good. So there’s the art. You do anything for art, I guess. That’s good. Great. We’ve been showcasing and talking a lot about art here and food and stuff. What are you looking forward to this year’s Wesleyan Artist Market? What is it that’s looking forward? I mean, you have there’s

three of you out of 24 other students. Have you seen or talked to other students and what they’re doing for the show, for the market? What are you looking forward to? 

00:21:16 – Nika Jensen 

To me? 

00:21:17 – Rico Figliolini 

Yeah, sure. Let’s go with it. 

00:21:18 – Nika Jensen 

Okay. Yes. Kimberly and I are actually really good friends so we’ve been like talking with our other friends that are doing the artist market and we’re like you know what they’re selling and yeah. I’m just really excited because we’ve never my brother and I have never done something like this before so I think it’ll be a really good opportunity and it’ll be fun so. 

00:21:39 – Rico Figliolini 

Something wholly new. That’s good, a good experience. How about you Kimberly? 

00:21:45 – Kimberly Wang 

Ever since last year, I was really astonished by everything I saw, even if it was like the adult artists, but like the student artists, they were all so talented. I know like a few other people are making food art and people like Nika are making jewelry. And so I’m honestly really inspired and just really blown away by all the effort that everyone puts in. 

00:22:13 – Rico Figliolini 

Cool. Anything that I’ve not touched on, guys, that you want to share about, individually about what it takes to do what you’re doing or your experience at Wesleyan? Why don’t we start with Kimberly? 

00:22:29 – Kimberly Wang 

I don’t really have much. I feel like this was a really nice opportunity to be able to share what Wesleyan Artist Market is about and how students have been able to participate in it. 

00:22:42 – Rico Figliolini 

Cool. Nika? 

00:22:43 – Nika Jensen 

Yeah so my mom printed out pictures of our time in the philippines so this first one it’s all the bags of food that my old school donated to families in the philippines. 

00:23:01 – Rico Figliolini 

Excellent. Glad you printed those out. 

00:23:03 – Nika Jensen

This is my old class. This was this year when I sent my profits back to the Philippines. And those are all the boxes of food and clothes that they get with that money. 

00:23:16 – Rico Figliolini 

Wow, you really did make a lot of money. 

00:23:18 – Nika Jensen 

Yes, sir. 

00:23:19 – Rico Figliolini 

That’s good. That’s great. And maybe at some point I’ll ask Camille on this, getting some pictures from you all of some of the artwork that you’ve done. I’d love to include that when we post the podcast as well. And if you have any social media where you post your artwork on, if it’s public, feel free. We’re going to be sharing this and we’ll be taking you all as well. I think we got everything covered. I mean, you’re all just unbelievable kids. You’re just doing great work. And I’m just like, it’s always great to talk to you, to Wesleyan students, just like, or to students that are motivated, put it that way, to do things. So glad to see that you’re doing all sorts of things and I still can’t wrap my head around 75 countries, I’m just still trying to think that just like in five years, I can’t even see doing that. But I want to thank you all for for joining me so this is Wesleyan Artist Market you all will be at and that’s April Friday the 25th from 10:00 – 7:00 pm and Saturday April 26 from 10:00 to 3:00 pm. We’ve been talking with Kimberly Wang, who does food art, edible food art, and Nika and her brother Carter Jensen, who do jewelry. Appreciate you guys being with me and being so talkative and just being good guests. So thank you all. Hang in there with me for a second. Everyone else, I want to say thank you again for joining us. You can find out more about Wesleyan Artist Market from just going to wesleyanschool.org or just Googling Wesleyan Artist Market it’ll pop up for you. And it’s open to the public, Friday and Saturday in April. So check them out. Visit the 24 students that are displaying their artwork as well, along with the over, I think it’s over 70 professional artists there. And thank you all from, I guess you’re in Wesleyan Wolf TV station too. So appreciate you doing that with me. So thank you everyone. Stay well.

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Peachtree Corners Life

Peachtree Corners Roundabout Plans, Tech Park Housing and Zoning Updates [Podcast]

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In this episode of Peachtree Corners Life, host Rico Figliolini speaks with City Manager Brian Johnson about several key developments happening around the city. From proposed traffic improvements near the Forum to the shift toward more equity-based residential housing, Brian provides updates on what’s being considered and how the city is approaching growth and redevelopment.

The conversation covers changes in Tech Park, details about the new Curiosity Corner mobility hub, updates on zoning and land use policy and the city’s efforts to manage potential data center projects.

If you live, work, or invest in Peachtree Corners, this episode offers a clear and timely overview of where things stand and what’s on the horizon.

Downloadable Content


🔍 Key Takeaways

  • New Roundabout proposed at Peachtree Corners Circle near the Forum to address traffic safety.
  • Multiple equity-based residential projects replacing outdated office spaces, including at 20-22 Tech Park, the Day Building, and 333 Research Court.
  • Curiosity Corner Mobility Hub coming to Tech Park, featuring EV stations, food trucks and drone test areas.
  • Autonomous vehicles like May Mobility already operating with zero drivers on Peachtree Corners streets.
  • City’s proactive zoning changes include special-use permits for data centers and new infill residential zoning.
  • Merger of Planning Commission and Zoning Board of Appeals to streamline decisions and reduce redundancy.
Peachtree Corners Rounabout at The Forum

Timestamps of Major Topics

  • 00:01 – Introductions & Sponsors
  • 02:00 – New Roundabout Near the Forum: Safety & Traffic Study
  • 09:45 – 20/22 Tech Park Development: Downsized, Equity Apartments
  • 13:30 – Day Building Townhome Settlement & Safety Upgrades
  • 17:00 – 333 Research Court: Office-to-Townhome Conversion
  • 20:00 – Curiosity Corner: Tech Park’s New Mobility Hub
  • 23:45 – May Mobility Driverless Car Stories
  • 26:45 – Why Peachtree Corners is Restricting Data Center Development
  • 31:30 – Merging Zoning Boards: Efficiency & Transparency
  • 34:00 – New Infill Residential Zoning for Smaller Sites

38:00 – Wrap-up and Magazine Plug

Podcast Transcript:

Transcript:

00:00:03 – Rico Figliolini

Right. Hi, this is Rico Figliolini, host of Peachtree Corners Life. Appreciate you guys joining us. This is me with Brian Johnson, the city manager. Hey, Brian.

00:00:09 – Brian Johnson

Hey, Rico. How are you? 

00:00:15 – Rico Figliolini

Good. Good to have you. We haven’t done this in a while, but before we get into this, let me just say thank you to two of our sponsors, EV Remodeling Inc. and Eli, the owner, based here in Peachtree Corners. They’re a great company, great family. They do design to build. So from everything from rebuilding your house to adding a deck or an extension or just redoing your kitchen. They’ve done over 260 family homes and stuff. So check them out. They just will do great work for you. Our second sponsor is Vox Pop Uli, also here based in Peachtree Corners. If you have a company and you’re doing either trade shows or you have a company and you’re trying to get your brand name out, they’re the company to do it with because they deal with everything from vehicle wraps, wrapping that whole truck or that car, to trade show booths, to garments for your business, or to if you’re doing a Peachtree Corners Festival and you need the tent and you need branding, they’ll take care of that. So anything you need, your logo imprinted onto almost any object, they’ll figure it out for you. So check them out Vox Pop Uli is the company. Tell them we sent you, so thanks for supporting us. So Brian it’s been a while, I think we got a few things to touch on to talk about. Lots happening this year as one city councilman told me, it’s going to be an exciting year of stuff going on. But things going on right now. So let’s start off with I guess one of the biggest things, we just had an informational meeting about. So we had a lot of comments on our social posts about this. And this is about installing possibly another roundabout. This was an informational meeting, right? And the roundabout, similar to the one that’s on Peachtree Corners Circle and Medlock Bridge Road, right? But this one’s going to be located between the Forum and Creme de la Creme on also Peachtree Corners Circle. So can you give us the, you know the the details on that or eye level?

00:02:20 – Brian Johnson

Yeah, so it boiled down it really comes to this if anybody’s ever left the Forum on the south end by Trader Joe’s and wanted to turn on the Peachtree Corner Circle, really any direction but certainly if you’re trying to make a left out of there, it’s kind of a dangerous you know intersection. It’s unsignalized there, you know Peachtree Corner Circle coming from the west or the right side if you were, you know leaving the Forum is coming over down a hill around a corner. You’re crossing over, I believe what at that point you’re at least five lanes of traffic are at two lanes each way in a middle turning lane. And it’s a dangerous intersection. And as the activity at the Forum increases, the property right across the street, right next to Creme de la Creme is zoned for condos. So that could get developed. And then we’re going to talk here shortly about just up the road, the Day Building properly, which is actually the next property over that just got approved. And so traffic is going to even increase even more. We cannot put a signal, another traffic signal at that intersection because it’s too close to the Peachtree Corner Circle, Peachtree Parkway intersection. So we either have to leave it the way it is or a roundabout allows people, especially the most dangerous turning movement is leaving the Forum turning left.

00:03:54 – Rico Figliolini

Yeah, for sure.

00:03:57 – Brian Johnson

And that, there’s no way to resolve that with, I guess unless you did a four-way stop, which I’m not, I mean, that’s, again, not just two lanes of traffic each direction. It can’t put a signal. So a roundabout allows people who want to turn left to actually turn right first into the roundabout and then just stay in the roundabout as you can go around to the left. So it’s almost like making a turning right to ultimately make a left. But you would turn right and enter the roundabout and then just follow the roundabout around until you’re now facing Peachtree Parkway and then you head straight. So we did a big traffic analysis, the city did along with Gwinnett County DOT and Georgia DOT, and a roundabout fits at that location. And so right now where we’re at is council, the city had an open house recently to solicit public comment on it. We’re sharing with you, have some, and we’re sharing the remainder of the information with you, Rico, so people can get on your social media posts and see, you know, but ultimately, you know, a lot of this detail will be hosted on our website, but they can see everything from the traffic analysis, the accident reports, the design concepts. But we’re doing that so that council can ultimately decide if this is you know a good to go project, and so that’s where we’re at with that project.

00:05:37 – Rico Figliolini

Okay. And we’ll have links we have an article being written about it but we’ll have links to the website, to the resources that you talked about, we’ll have that in the show notes. And this video I think a 3D video also that we’ll be sharing.

00:05:52 – Brian Johnson

Yeah, it’s an actual traffic model. So we took real traffic data from that intersection and then applied it at different times of the day on how this new roundabout would address that traffic count, that real traffic count. So that is not like, oh, let’s just throw a number of cars going through it. It is actually from the traffic counts.

00:06:16 – Rico Figliolini

And I remember the consultant telling me that I asked him, I said, it looks like an awful lot of cars. And he says, well, this is based on what the traffic is.

00:06:25 – Brian Johnson

Well, yeah, at the worst time, like, say, at 5:30.

00:06:30 – Rico Figliolini

Right.

00:06:31 – Brian Johnson

You know, how would it handle that? I mean, it’s easy to handle traffic there if it’s, you know, two in the afternoon, you know, nine in the morning, but we want to know what it’s like, you know, especially in the evening and rush hour, because the Forum’s not open in the early morning, so the morning rush hour traffic isn’t so bad. Evening is definitely, afternoon into the evening.

00:06:50 – Rico Figliolini

When you have people leaving the Forum, when you have people coming through wanting to go into the Forum, you have people leaving Creme de la C reme, you have people going left out of the QT station. Which once this is put, if I understand correctly, it’ll be a right in, right out only. Because there’ll be a median across the way. Correct.

00:07:13 – Brian Johnson

Correct. And you won’t be able to make a left out of the J. Alexander’s curb cut that’s closest to Peachtree Parkway.

00:07:21 – Rico Figliolini

You won’t be able to do that.

00:07:22 – Brian Johnson

Because that’s also, that’s actually going across.

00:07:25 – Rico Figliolini

That’s actually worse.

00:07:26 – Brian Johnson

Seven lanes of traffic with the turning lanes included.

00:07:29 – Rico Figliolini

I can’t even see how someone wants to make a left out of there. That’s dangerous right there.

00:07:32 – Brian Johnson

But people do.

00:07:33 – Rico Figliolini

Yeah. It’s crazy. And making a right out of, or coming out of the Forum by the Trader Joe’s, that driveway. I mean, I’ve personally seen anecdotally, if you will, one or two accidents roughly a year every months or so. And that’s what I’ve seen there. And I’ve seen people in the median stacked two, three, four cars. And if the first car doesn’t do their turn. The car behind them wants to play chicken and wants to come through sometimes. It’s like, you know, so I’m looking as I’m coming towards Peachtree Corners Baptist Church with the QT behind me. I’d have to be looking at the right side to see the Forum people, either people coming out to make a right or cutting straight across or wanting to go from that median going into the Forum. And even sometimes the Creme de la Creme people wanting to make a left out of there as well. Cutting across and who’s going to go?

00:08:30 –  Brian Johnson

At the same time, somebody may want to make a left out of the Forum and Creme de la Creme.

00:08:35 – Rico Figliolini

Yes.

00:08:35 – Brian Johnson

And then there, you know. Yeah. So the only two options we have really, again, GDOT won’t let us put a traffic signal there because it’s too close to their signal on Peachtree Parkway.

00:08:49 – Rico Figliolini

Right.

00:08:50 – Brian Johnson

You can’t really put a four way stop where you have that many lanes. So we either leave it alone and just hope. Keep hoping for the best, or we do something that allows anybody who wants to make a left to technically do it by making a right into the traffic circle and then coming back around.

00:09:08 – Rico Figliolini

And I think there’ll be some improvements based on what we learned, what was learned from the roundabout at the other place that there’ll be some, what’s called brambles, I guess, stopping people cutting across from one lane to the other as they’re coming around. So there’ll be areas where they can feed into naturally into the lane. But yeah, so I thought that was good. So if you guys want to check out the links, you’ll be able to see that information and stuff. So that’s cool. So let’s talk about also 2022 Technology Parkway. That was the, that was originally had an old developer that came in. That was actually approved, I think, for just almost 300 units, apartments.

00:09:54 – Brian Johnson

A little more than 300, yeah.

00:09:55 – Rico Figliolini

More than 300, right? So now a new developer came in. And so tell us a bit about that, because now it’s moving towards equity property, I think, or?

00:10:06 – Brian Johnson

Well, no, that one isn’t. So the original application that was approved for rezoning was to combine 20 and 22 Tech Park South, which is at the corner of PIB and Technology Parkway South. And to combine the properties and then put, you know, around 350-ish apartment units on two different, I don’t know if you want to call them towers, but, you know, I would say six-story properties there built on top of where the existing buildings had been demoed. And the original owner, you know, ends up selling it. And so when the new developers come in, we work with them. And the ultimate product that they ask to be developed is reducing it by, I don’t know, somewhere near 100. So there’s like about 100 less units going in as tall. But it is still a multifamily development right there at the corner, all being built on existing parking lot or foundation of existing building. Anybody’s driven there recently that’s an old building that had structured parking there, it’s derelict people are breaking into it and and so it’s a code enforcement you know kind of challenge right now but the developers were approved for this less dense product than was previously approved so in that vein that’s a good thing. And again tech park and the businesses in tech park need, you know, it’s healthy to have a mix of housing units in amongst these buildings because employees like to be able to work close to or live close to where they work. So this is a good node right there, right there at PIB. So, yeah, we’re excited about the project and, you know, have every reason to believe the developer is going to jump right on it.

00:12:08 – Rico Figliolini

It’s amazing how we, how is its transition, Tech Park, 500 acres of office, all office, to slowly being more residential in there as well.

00:12:19 – Brian Johnson

Yeah, the mix.

00:12:20 – Rico Figliolini

The mix of it. Because you know the world has changed there’s still a lot of people working remote still a lot of you know office buildings, just you know going the way of this if you will.

00:12:32 – Brian Johnson

And we did part of that small area plan that council just approved recently was a office inventory in which we graded the quality of the remaining office And we identified the offices that are, you know, and it’s a lesser percentage, but there are some that are almost at a point where you’re not going to ever see somebody fill it with, you know, commercial tenants anymore because the building requires too many upgrades for it to be competitive. So those are ones that council will be, you know, more amenable to consider transitioning it to residential. Some of the office product, if an application came in and they wanted to demo or repurpose an office, council would say no, because we do want to also protect our office product. It’s still a very important part of our, you know, local economy. So we’re being very, you know, selective in which ones we might allow for this to happen, which ones we won’t.

00:13:34 – Rico Figliolini

Okay. Talking about another one, also the Day building, which is on Peachtree Corner Circle. People might be familiar with that building. It’s just, it’s before the Creme de la Creme on the right-hand side going up a hill. So they’ve originally came in, wanted to do 225 units or somewhere about there, retail, townhomes, so mixed use. That was denied, I think, at some point. And then they filed suit, trying to figure out, you know, we want to use this land, let us use this land. And then they went into a settlement with you, with the city. So tell us a bit about that. And they resubmitted, I think, right?

00:14:13 – Brian Johnson

Yes. And that is all true. And so they came back as part of settlement discussions and changed it from a mixed use product that had 225-ish or so apartments to an all equity development of around 60, maybe a little bit more than 60 townhomes on that product or on that property. That property has two entrances, one on Peachtree Corner Circle and then the back side also has ingress egress onto what’s Data Drive. Then if you take Data Drive up it goes into Triangle Parkway near Cornerstone Christian. So this development will have two entrances so it won’t have to dump everything out on Peachtree Corner Circle all the time. But it does allow us, as part of this settlement agreement we mandated, if you are on Peachtree Corner Circle, say, heading from Spalding towards Peachtree Parkway, and you start coming around that, you know, down the hill around the corner, getting close to the Forum, Creme de la Creme, the current entrance doesn’t have a deceleration length. So people don’t realize there’s an entrance there and all of a sudden when you’re on this corner where you would think there’s no entrances anywhere we’re at a higher rate of speed people turning into it all of a sudden slow down and people behind are like why are you slowing down. So we required a deceleration lane so now they can get out of the you know normal, you know travel lane and decelerate outside of it that will help. But yeah, this product goes from, again, 200 plus apartment units down to 60-ish equity townhomes, and that’s it. No commercial, no retail, just residential. And it’s an office product that probably would remain vacant if we didn’t allow this because the office is so old, it would require more money than they could make by keeping it office just because office product, like you said, is just not at a premium right now.

00:16:29 – Rico Figliolini

No, no. Changing environment out there and more density, you know, I mean, even multi-use, right? Multi-use is changing also. There’s not, right? There’s not as much, unless you go up to Johns Creek, I guess. They just approved some big multi-use retail density apartment.

00:16:50 – Brian Johnson

Yeah, but that’s part of their new town center, though.

00:16:52 – Rico Figliolini

Right. so that’s a whole different thing. So to, okay so there’s quite a few you know things going on there as far as residential development and stuff the other thing that I noticed.

00:17:04 – Brian Johnson

Real quick, we have one more at our last council meeting we’re talking about that’s 333 Research Court.

00:17:11 – Rico Figliolini

Right, okay I was going to save that for later but let’s go into that.

00:17:13 – Brian Johnson

Oh, okay. Well I mean it was all kind of in the whole genre of having selected office buildings that were of poor enough quality that the occupancy or call it the vacancy was so high. And the property owners had come in and said, we’re not, we can’t keep it as an office. We’re never going to be able to get tenants without pouring a lot of money. And right now the demand isn’t high. So it was another one. It’s at the end of Research Court. Probably the best way to know is if you’re looking at Norcross High School, right of their main building is a bunch of classroom trailers, then into the woods, there’s a buffer there. You would come into the back parking lot of somewhere that the only way to drive through it is you got to go into Tech Park, onto Technology Parkway Research Court at the very back. Anyway, this is converting that property into their original attempt was to put about, I don’t know, 100, just maybe under a hundred stack flats. Was an equity product, but it was stacked flats. They were not able to make the numbers quite work on that. And so they’ve, they decreased the density of the equity and that’s going to be around 60-ish or so townhome product as well. So that’s where that is at. And again, a carefully selected node within Technology Parkway where we feel like having a small cluster of residential will meld well with the existing higher quality office to create the mixed use that Tech Park is becoming.

00:18:57 – Rico Figliolini

You know, I like the fact that we go from I mean there’s a reason for multi-use and the reason for multi-family development actually. But I like the fact that we’re moving towards equity like the these equity properties. I think that more stabilizes the community also a bit. That’s a lot of development decisions that have been made. There’s been some also first reads of some other stuff that will be in the next city council meeting. So we’ll have links to these things that you all can visit because the city set up on their website a special page showing development applications. So you all can actually go there and you can actually look through the applications and see the you know, the maps and stuff and what’s coming up over the next month or two. There’s somewhere else also in Technology Park, things going on there. I saw some clear cutting just recently. So something’s happening. Something’s beginning. I remember seeing a check, a federal, I think it was Congressman Bordeaux at the time, gave a check for over a half a million dollars back in 2022 for this. And it’s a mobility hub in Technology Park. It’s called Curiosity Corner now. So tell us a little bit about that and what’s coming there, Brian.

00:20:15 – Brian Johnson

So it’s at the corner of Scientific Drive and Technology Parkway. And, you know, really most across the street from Global Aviation, you know, that area. It is, you know, what, a three plus acre parcel. And it’s going to be everything. It’s a mobility hub. So all things mobility can come together there. Everything from the Gwinnett County Transit bus has their route there to EV charging so that you could have electric vehicles, e-bikes, e-scooters, all things mobility can come together there. Testing around that with the Curiosity Lab ecosystem can happen there. There’s also drone, location for drone, both testing and as well as if we have interested companies that are starting to get into the drone delivery space, a number of companies like Amazon, Google, that have arms that are doing, you know, point to point, you know, it’s like, I guess, retail to customer direct delivery of things like medicine and other things, but they need locations and cities to make this work. This could be one of those. We’re also turning it into an amenity to make the employees within businesses here in Technology Park have a place, an amenity to go to, to kind of create the sense of place within the entirety of Tech Park. Here, we’re going to have food truck stalls with, you know, plugins right there, covered seating with fans underneath it and public 5G Wi-Fi. Our hope is that it creates an opportunity for employees in Tech Park businesses to be able to go to maybe for lunch and not have to get on that river of cars that’s either Peachtree Parkway or PIV. To get together, to socialize. There’s some open space there that there could even be some you know, organized events, maybe in the evening, you know, something, you know.

00:22:31 – Rico Figliolini

You’re going to have some green space.

00:22:33 – Brian Johnson

Green space there, yes. So it’s a mix of a lot of stuff. It is a mobility hub, but it’s going to be both for practical, you know, purposes and testing as well, which is what this ecosystem of Curiosity Lab has become.

00:22:49 – Rico Figliolini

It’s amazing. We did a podcast about May Mobility. and people that have gone through Tech Park probably have seen this car, has a wrap and stuff like that. It drives like 35 miles an hour at least and it’s going through and people will see no driver.

00:23:08 – Brian Johnson

There’s not even a person in the car.

00:23:09 – Rico Figliolini

Not a person in the car, right. So it looks really strange when you see it. When I drove in it, getting into that middle seat with some people and seeing this car drive by itself it’s kind of weird too because it takes you a little while to like, damn, look at that. It’s just moving.

00:23:27 – Brian Johnson

Yeah, there’s nobody there in case something happened for them to grab the wheel.

00:23:31 – Rico Figliolini

That’s right. Yes.

00:23:36 – Brian Johnson

Yeah, we’ve had safety stewards in some of the other autonomous vehicles. So they’ve been autonomous, but you always had that person that was sitting there and they weren’t driving, but they were there. This one doesn’t even have that. So it is a little bit of a unique experience.

00:23:49 – Rico Figliolini

So the interesting part is too that it goes, so it’ll go up and down Technology Parkway and it goes through City Hall parking, you know City Hall area and then comes out it goes to with the former Anderby, jug turn if you want to call it that where it comes out and make a left back out onto the street to come on back. So we’re doing a photoshoot.

00:24:11 – Brian Johnson

It also goes through the Marriott parking lot.

00:24:16 – Rico Figliolini

Right, the Marriott, yep. So we’re doing a photo shoot in front of City Hall. We have the marshals there and we’re doing this photo shoot. The cars are parked right literally in front of City Hall. And we’re doing the shoot. And all of a sudden I noticed there’s a car waiting to get through. And I’m like, it turned and it’s the May Mobility car. And it’s like, it stopped and it’s just waiting. I’m like, is that supposed to be staging from here? What is going on? No, the damn thing, it’s just waiting. It’s waiting. And it’s like, I think we need to let it go through. So we step off the parking lot a bit. Now, mind you, these marshal cars are pointing towards us away from the building. They were like, we had three of them there like that. And so we stepped off. We’re still near the edge. And it’s not moving. So I was like, maybe it’s the cars or maybe it’s us. What if we take a couple more steps back? We did that. All of a sudden, after a second or two it decides okay maybe I’ll slowly start moving so it slowly starts moving, weaves its way up and then picks up speed and then goes. And I was like, it was actually waiting for us look at that. It actually worked the way it’s supposed to.

00:25:23 – Brian Johnson

Yeah, it does although you know it’s interesting without people there you know normally if somebody was there and you didn’t want to move you know you could like motion them to like go around or something.

00:25:30 – Rico Figliolini

Really? Oh, you know what yes.

00:25:31 – Brian Johnson

You know, because if you were driving up there and I’m like, Rico, we’re doing something. Can you go around? You’d be like, okay.

00:25:35 – Rico Figliolini

Yes, right. But that car won’t do it.

00:25:38 – Brian Johnson

It’s like, look, this is the direction of travel I’m supposed to be driving, you’re in my way. My, you know, A .I. and my, you know, all our sensors say I can’t go until you get out of the way. But once you do, it’s like, alright, it looks clear. Alright. And then it goes. I mean, so it works.

00:25:59 – Rico Figliolini

No. And it made the right choice because there were three cars that were pointing at it pretty much as it was going and but it was waiting for us to get off and then it made that decision that those three cars are parked that even though they weren’t in parking spaces so it had to make that intelligent choice to say it’s not going to move they’re just pointing that way it’s stable for the last five minutes. Yeah it was just an interesting thing to see. Alright. So we’ve got just a few more quick things, that we talked about a little bit about a special use permit that’s being, this is a bit proactive decision the city council is making and the city’s making about data centers and creating special use permit for that. Walk us through why that as a proactive thing, why that makes sense.

00:26:51 – Brian Johnson

Yeah. So also at this last council meeting we had, we had a couple of preemptive moves. This one is just merely for us to require anybody wanting to construct a data center and by data center I’m essentially saying these are large buildings that are constructed to house server farms. And this is when somebody says, oh you know I’m saving something to the cloud, well there’s not anything actually in the cloud, it’s still going to a server. But the cloud is really server farms and these can be hundreds of thousands of square feet of just servers that require a lot of electricity and a lot of water to oftentimes cool the space. And they serve a purpose. But if you’re not careful and somebody’s got the current zoning allow for it, you could find property chewed up with very large buildings that don’t really provide value to the city because you could have hundreds of thousands of square feet of these servers and five employees that are managing it and it’s not generating retail transactions for us to get sales tax. And it’s not the headquarters of a company that would pay us a business license, so we essentially could have large you know very valuable property chewed up with this but it’s not a value add to us as a city. We feel like there might be exceptions where we could have a modest size one, maybe. Maybe in conjunction with something else with a Google or whatever, Amazon, whatever. But oftentimes these big ones are better left for more rural areas. You know, we’ve become more of a redevelopment city because we don’t have a lot of undeveloped property left. So our property is a premium. And so there’s, Metro Atlanta has a lot of tire kicking going on with developers wanting to do it because the demand for cloud storage just keeps going up and up. We want to be very careful. So we made it to where each specific instance has to get in front of council and has to have a public hearing. And so that’s what this is to do.

00:29:11 – Rico Figliolini

So you, at the beginning, before we started the podcast, you were saying there were a lot of tire kickings going on, I guess. Was it from that or was it also from trends that you saw other cities having some of the same issues had that this sort of, you know, get on your list of that we need to take care of this?

00:29:30 – Brian Johnson

Well, reading some of the recent, I think even the AJC had not to, but a couple of weeks ago, recent article about the demand in Georgia as a whole or Metro Atlanta specifically. And so that got it kind of got already on our screen. We did have specific tire kicking going on here by a developer who was actually, you know, my community development director, Sean Adams will get calls with people asking, hey, I’m, you know, representing a property owner or whatever. And I wanted to know, is this an eligible use? And he was getting a little bit of those. So then he did look, you know, he did look out nationally to see what our city’s doing, what are best practices. He took that and crafted his own language, made it ours, and then presented it to me, and I put it on the agenda for council to consider. So all of what you said is added together is kind of how it ultimately got on an agenda, but it is a preemptive move. So we now do have this protection. So if somebody want to do it, council’s got to approve it and there’s got to be a public hearing so the community gets a chance to weigh in on it as well.

00:30:48 – Rico Figliolini

It’s good to see the function of city. Of the city mechanics if you will. How things come about, why you look at certain things and stuff. So it’s good I think for the public to see this, that it’s not just pulled out of nowhere. It’s like why this? Why data centers? Well, because these trends that you all even went out to look at the competitive field, what was being done, best practices, it’s all great. Rezoning Board of Appeals, rezoning board, I guess, and the Planning Commission. There were recently, and I’ve noticed there on the, I guess, is it the rezoning or the zoning board of appeals, I guess. There were a lot of canceled meetings at certain points. Wasn’t being probably needed, but you all decided to merge, I guess, both of those.

00:31:39 – Brian Johnson

Yes. So Zoning Board of Appeals hears cases of, you know, where somebody has, you know, a hardship due to a zoning or a code compliance, you know. And so they don’t have a lot of cases every year. In fact, two years ago, we went the entire year and there was no case for them to hear. No hardship case for them to weigh in on. So it started to get to where it, you know, you ask somebody or somebody is interested in being civically active. You put them on a, you know, the ZBA and they don’t have a meeting for a year or they’re canceled. That’s one, too training. You know, you like to these board members oftentimes go to training and, you know, we want them to be trained up. And so we just thought that, you know what, we’ll, you know support and provide even additional training to one group. And we combine the planning commission and the ZBA together. So now planning commissioners will also hear, you know, appeal cases on city code that the ZBA would have heard. And so we’re combining it, we’re adding, because it’s a more, call it a body that hearing two types of cases, we decided to add two additional spots. So the planning commission grew, but now we won’t have a ZBA. The planning commission will serve in that capacity.

00:33:08 – Rico Figliolini

And for people that may not be aware, planning commission, these are volunteer positions of appointed people, citizens from our community. The zoning board of appeals would look at not only commercial, but residential appeals, right? So if someone wanted a little leniency on the easement on their property, maybe, or they needed.

00:33:28 – Brian Johnson

Or they wanted to park an RV. A common one is park an RV in their driveway permanently if they’re not using it for a long period, you know, where that’s not allowed per code. And they make a hardship case. And, you know, the ZBA would say, yeah, you know, you do have a hardship case. We’re going to allow it on that particular property. So it’s an important role.

00:33:52 – Rico Figliolini

Yeah, for sure. Okay, cool. So that’s cool. So I think the next one was the new zoning district for the infill residential development. So what does that mean to most people, Brian?

00:34:08 – Brian Johnson

Well, you know, if people knew anything about Peachtree Corners, again, they’re going to look at the city and be like, you know, there’s not a lot of undeveloped property left. So, you know, we are more of redevelopment. So now new projects are oftentimes, they involve the tearing down of a use that’s run its cycle. You know, maybe it was an office building for 50 years, but now it’s time for there to be a new office or something else or maybe a combination. But when that happens, there are oftentimes pockets of smaller properties that maybe things have changed and we could put them to good use. A good example of that would be commercial office buildings used to have a higher parking spot per square foot ratio than we need now. There used to be, you know, the big sea of parking in front of a big, you know, box store is no longer the case. So we oftentimes have office product is a good, you know, again, a good example where there could be twice the amount of parking that they need, but they’d like to do something with it. Well, maybe there’s an opportunity for infill. And so there are pockets, and there’s not a lot of them, but we have pockets where we were kind of like, what are we going to do with these? We don’t have a zoning classification that allows for certain smaller, you know, you could almost argue shoehorn things. But yet, if you don’t do anything, it’s kind of a waste of a property. And so we want to maximize our property and be as flexible as we can. So again, the community development director looked at best practices and came up with the infill residential. So this could be to where you could put smaller, you know, pockets of residential and oftentimes maybe it doesn’t have the same buffer requirement that you would normally have or some of those other things. And so it’s just a way for us to be flexible. Again, there’s not a lot of, cases but there are some cases where we think there could be a use here so it’s just providing us, it’s adding to our you know, our bag of tricks if you will when it comes to trying to maximize what is not. We’re not getting any more property right now, so we’ve got to make that, make the best of what we have.

00:36:36 – Rico Figliolini

So, it’s good to see the city being proactive So not just reactive to everything that’s coming along, right? You want to plan things out. I mean, that’s why the comprehensive plan is there that just got revised and stuff. We’ve hit on quite a few things. So there’s a lot of stuff going on in the city, more things coming. Anything that we’ve left out, Brian, that you just want to mention for the time being?

00:37:01 – Brian Johnson

No, not really. I mean, you know, encourage people to go. I think you put a link on there, the latest edition of Peachtree Corners Life has a, the mayor has a column in there.

00:37:14 – Rico Figliolini

Yes. On our website about deer population.

00:37:15 – Brian Johnson

Yes. And, you know, deer. So for those who want to know what we’re doing and we’ve, we’re actively getting to a point where we will have a deer management plan, but if anybody’s curious as to what we’re doing there, I encourage them to read that. But, you know, right now that was, you know, our last council meeting was a lot of land use stuff. Good things. Essentially all but one project was equity. And, you know, and all of it was city negotiated a less dense product taken into consideration, traffic and other things. So, you know, I think these are going to be, it’s going to be new injection of life into property that right now is stagnated. So good things. And we’ll continue to drive forward.

00:38:05 – Rico Figliolini

Sounds good. We’ve been spending our time with Brian Johnson, City Manager. Always appreciate his willingness to come on and talk about things. Southwest Gwinnett Magazine, let me just show you. This just is probably hitting your mailbox this week. Wesleyan Artist Market, that’s happening at the end of April. So check this out. Some decently good stories in here about summer camps. And local author, Great Atlantic Christian and their expansion and some other things. Even a former Beatles tribute drummer who just opened a coffee shop here on Peachtree Industrial Boulevard. Well, Peachtree Boulevard, actually. I need to start saying that.

00:38:46 – Brian Johnson

There’s still a section that’s PIB.

00:38:49 – Rico Figliolini

Is it?

00:38:50 – Brian Johnson

I mean, technically, it’s Peachtree Boulevard if you’re heading north from 285 until the split. At the split, if you stay on the right heading north, it’s still PIB. It’s only Peachtree Boulevard while it’s a state route.

00:39:08 – Rico Figliolini

Gotcha. Thanks for explaining.

00:39:08 – Brian Johnson

There is still a section of PIB as it heads up into Gwinnett. Yeah. You got to be a government junkie to know all this stuff.

00:39:17 – Rico Figliolini

No, I appreciate that. And I’m more of a political junkie than government junkies.

00:39:23 – Brian Johnson

I’m paid to be a government junkie.

00:39:25 – Rico Figliolini

For sure. Thank you Brian, everyone else yeah no, hang with me for a second. But everyone else thank you. You’ll find the important links below and if this is on YouTube or Facebook, just check out our website and you’ll for this post, this podcast post and you’ll see all the links in there leading back to pictures and all sorts of things that you need. Alright thank you guys, appreciate you being with us, bye.

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Peachtree Corners Life

Inside the Solicitor General’s Office: Lisamarie Bristol on Justice in Gwinnett County

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On this episode of Peachtree Corners Life, host Rico Figliolini speaks with Gwinnett County Solicitor General Lisamarie Bristol about her work addressing the county’s growing case volume and implementing new justice initiatives. From launching a public resource website to tackling a 4,000-case backlog, Lisamarie shares how her office is improving efficiency and accessibility in the legal system.

She also discusses innovative programs like the Diversion Program, the Duty Attorney Pilot Program, and the Special Victims Unit—each designed to enhance fairness and provide second chances where possible. Tune in to hear how Gwinnett County is adapting to its rapid growth, the role of technology in legal processes, and how community partnerships are strengthening justice for all.

Key Takeaways & Highlights:

  • Understanding the Solicitor General’s Role – How the office prosecutes misdemeanors, traffic offenses, and quality-of-life cases.
  • 4,000-Case Backlog Solution – Strategies to streamline processes and improve case resolution speed.
  • New Legal Resource Website – How Gwinnett residents can access critical legal information and victim advocacy services.
  • Diversion Program Success – Over 1,400 successful cases, providing alternatives to prosecution and preventing repeat offenses.
  • Special Victims Unit – Dedicated to handling sensitive cases like misdemeanor sex crimes and vehicular homicides.
  • Teen Dating Violence & Social Media Risks – How technology is impacting legal cases involving young people.
  • Expanding Access to Legal Support – Partnerships with Mosaic Georgia, PADV, and HIMSA House to assist victims and underserved communities.
  • Justice System Challenges – Addressing mental health, substance abuse, and legislative changes affecting prosecution.

Listen in for an insightful conversation on justice, reform, and the future of law enforcement in Gwinnett County!

Resources:
Gwinnett County Solicitor Website: https://gwinnettsg.com/
Campaign website: www.lisamariebristol.com 
Mosaic Georgia: www.mosaicgeorgia.org 
PADV: www.padv.org 
Ahimsa House: www.ahimsahouse.org 

Transcript:

00:00:01 – Rico Figliolini

Hi, everyone. This is Rico Figliolini, host of Peachtree Corners Life. I appreciate you guys joining us. We’re in our little smart city just north of Atlanta. I have a great guest today, Lisamarie Bristol, Solicitor General for Gwinnett County. I appreciate you joining me, Lisa.

00:00:18 – Lisamarie Bristol

Thank you so much, Rico. It’s a pleasure to be back with you.

00:00:21 – Rico Figliolini

Yes, this is our second podcast together. I think the last one was just before you got elected?

00:00:29 – Lisamarie Bristol

Yes.

00:00:29 – Rico Figliolini

Right? ‘22?

00:00:30 – Lisamarie Bristol

It’s when I was still campaigning so probably about three years ago now. Oh my.

00:00:34 – Rico Figliolini

Yep, yeah. You took office January ‘23 so a good tenure. So lots to talk about right? But before we get to that I just want to say thank you to our sponsors. And we have two great corporate sponsors both based in Peachtree Corners, both family run. EV Remodeling Inc is a company that does great work. You have a dream home, they can build it, renovate it, add home space to you, renovate your bathrooms, your kitchens. They design your space like they want to design your life. So 260 families plus have been really happy with their work. So you should check them out. EVRemodelingInc.com. We appreciate their support. And Vox Pop Uli. Vox Pop Uli is family run as well. I want to thank Andrew and Daniel for supporting us. You have a brand, you want to bring it to life. These guys will put your logo, your brand on almost anything. Think of truck, car, vehicle wraps. They’ve done over 1,600 last year, I think alone. So check them out, trade show things, embroidering, whatever you need. If you have a logo and you want to put it on an object, challenge them because I think they have yet to fail whatever we need done. So it’s kind of cool. So check them out, voxpopuli.com. So I appreciate them doing that and supporting our journalism, our podcasts, and the magazines that we produce. But let’s get to Lisa. Let’s get to, do you prefer Lisa or Lisamarie?

00:02:11 – Lisamarie Bristol

Marie, actually.

00:02:13 – Rico Figliolini

Okay, Lisamarie. So you’ve been tenured in the job of Solicitor General for Gwinnett County since ‘23 of January. For those people that aren’t aware, tell them what the job entails. What does that job do in this county?

00:02:29 – Lisamarie Bristol

Great. Well, thank you so much again for having me here today. I’m really honored. Full circle moment. You were the first podcast I did when I was first campaigning for this seat. So it is wonderful to be back here. As Solicitor General, my job as the elected prosecutor is to handle prosecuting cases in state court, recorders court, and we handle all of the misdemeanors, the traffic offenses, the code enforcement, animal cases. So everything that’s not a felony comes through my court. My office is responsible for prosecuting cases in 11 courtrooms. We are the second largest office in the state of Georgia in terms of Solicitor General offices, and we are definitely a high volume office. So anything from DUI, domestic violence cases, death cases that are misdemeanor amounts, as well as traffic offenses and quality of life cases like junkyard and animal barking cases. All of those are prosecuted through my office.

00:03:33 – Rico Figliolini

Wow. That’s a lot. And I remember when we first spoke back then that there was a huge caseload backlog of I think over 4,000 cases in ‘22 and it was going to be a challenge for anyone that took office, the amount of courts, the amount of work to be done. And trying to make it in an efficient way. So you’ve started some programs to help better work the system if you will versus the system working you. So one of one of the things you all set up and maybe you could tell us about it. It’s the launching of the new website and what that does for anyone that needs to interact with the agency, with the department.

00:04:20 – Lisamarie Bristol

Absolutely. One thing I realized is a lot of people understandably just don’t really know what my office does. And the reality is, is most people will interact with a Solicitor General’s Office traffic court or something at that level. Lots of people get traffic tickets or they may be the unfortunate victim of a traffic accident. There’s lots of, you know, lower level misdemeanor kind of public safety or public nuisance crimes that may touch our community where they may be a victim or a witness to a car accident case or something that occurred in their community, not necessarily severe violent crimes all the time. And so one thing that I thought was really important was reaching our community. And reaching our community in a way that they got an opportunity to understand what we do, how we do it, why we do it, in not a very traumatic way. And so we created this website which allows us to give out information that we know we’re constantly being asked about. Things like record restrictions for people with older cases and older convictions to clear their record. So we have lots of information on there about that. Lots of information about our victim advocacy program and how victims and survivors of crimes can receive resources and help and assistance if they need it. We also talk a lot about what my office does and how we can help people and what we’re here to do. So if you go to GwinnettSG.com, there’s just lots of different nuggets of information. One thing on the website that I’m especially proud about is we started a safety resource library where we’re trying to periodically add different topics, whether it’s teen driving safety or DUI, a safety PSA, so people can kind of go there and kind of get like the high level nuts and bolts about different topics that affect everyone in our community and just get some quick information.

00:06:26 – Rico Figliolini

Well, you also have some additional links to other websites that are helpful as well, it seems, right? Gwinnett County Courts website and all that.

00:06:36 – Lisamarie Bristol

Yes, we have websites and links to all of our other county stakeholder partners, as well as lots of resources to other agencies that serve victims in the community. So whether it is somebody who needs help for domestic violence, they need shelter, they need resources, food, culturally relevant services. We’ve tried to provide kind of a one-stop shop if this is where somebody ends up to find all of the things that they could possibly need. Additionally we have you know the generic contact us page where if you reach out to us if you can’t find the information on our page, contact us, send us an email. And if we don’t have the answer we will definitely try and point you in the right direction of who does.

00:07:21 – Rico Figliolini

And the good part is that the site can be read in not just Spanish, but Russian, Portuguese, Italian, German, French, Dutch, Chinese, Arabic. Quite a few languages.

00:07:34 – Lisamarie Bristol

Yes, whatever language you need. I mean, Gwinnett County is the most diverse county in the entire United States. I don’t know if anyone had the opportunity to see our chairwoman deliver the state of the county earlier this month. We have, for the longest time, Gwinnett’s been known as the most diverse county in the Southeast region of the U.S. We’ve recently been recognized as the most diverse county in the country. I think that’s phenomenal. And as such, I thought it was very important to have a website that could properly serve such a diverse and vibrant community. So yes, all of the languages are available with a click of a button.

00:08:15 – Rico Figliolini

Yeah, that must complicate things, I’m sure, in the courtrooms as well, right? A little bit.

00:08:20 – Lisamarie Bristol

Yeah, it does. And we try and have, you know, court certified reporters as quickly as possible when needed. And I’m grateful for the resources that we do have and definitely trying to expand the resources that we have even within my office. One of the things that we definitely worked on was making sure some of the core victim resources that we put out on a regular basis, we develop them in more than just English and Spanish. We expanded them, I believe, to Korean, Mandarin, Cantonese, Vietnamese, some of the more regularly seen languages that we were seeing throughout the community to make sure that we could reach people where they are.

00:09:00 – Rico Figliolini

For sure. I mean, there’s a large Korean population, Vietnamese population in Gwinnett County. Yeah. So it must be. So, I mean, with the growth of the county, which continues to grow, with second largest county in the state, a million plus residents, and that’s going to keep growing probably as much as 20% over the next decade, I bet. Easy. How does that affect your office? How does that affect budgeting and the things that you have to do?

00:09:30 – Lisamarie Bristol

Well, growth is a thing. Actually, the day I took office, my office grew. So we gained an extra judge in our circuit, a seventh state court judge. And gaining an extra seventh state court judge meant growing my office by an extra team and that was day one. And yes we do continue to grow, we do see an increase in numbers of cases that come in. I think we’ve seen a growth of approximately 2,000 cases per year so far that coming through state court. Two to three thousand citations per year and increasing coming through our recorders court. And the growth is something that we do have to deal with. I have increased my staffing levels and kind of restructured, not kind of, actually restructured how my office handles cases in an effort to be as efficient as possible. We have flipped how we look at our cases. So we are front loading a lot of the work. And what I mean by that is the effort that we’re putting in, every single case that comes through my office has to be touched. It has to be investigated. We have to reach out to the victims. We have to make these first critical touches and calls and safety planning and things like that. That has to happen no matter what. At the beginning of 2024, we had approximately 14,000 cases open in this office for state court alone. But by front-loading the work, by having my amazing investigations unit, my amazing victim advocate unit, who all since I took office has been nationally credentialed and poured a lot of training into both teams. What we’re able to do is we’re able to figure out which of those cases need further resources and need to be prosecuted at a higher level versus which ones we can divert and put into our diversion programs. Or which ones we need to go ahead and put in our accountability courts by identifying those low level offenses by identifying those low level or non-frequent fires so to speak, we’re able to kind of reserve some of that energy and efficiency so we can put that towards the cases, the more serious violent cases that we know need our attention.

00:11:48 – Rico Figliolini

So we’re talking about the implementation of the diversion unit essentially. And how that frees up the case, well not frees up but certainly frees up the time. I can see why you want to front load that to just, it’s almost a triage in a way because the flood keeps coming, right? It doesn’t stop. You can’t even put up your hand and say, whoa, it’s going to get more just essentially even just because of the expansion of population. Just the natural thing of it. So how do you identify these cases sooner than later? What makes you delay them or divert them? What criteria do you use?

00:12:31 – Lisamarie Bristol

That’s a great question. So diversion for those who don’t know, free trial diversion is an alternative to prosecution. So what it means is that someone who either has a minimal or no criminal history is given the opportunity to still be held accountable for their behavior, but rather than it ending up with them having a criminal conviction and criminal history, it gives them an opportunity to participate in this program pre-adjudication and keep a clean record if they successfully complete the program. So typically, a diversion program will be for someone who is either a youthful offender with very few cycles on their criminal history, less than three, someone who’s not been convicted of any felonies or any violent crimes, someone who’s maybe had a couple of traffic citations, anything that’s not violent or overly serious, things like that. They come into the program, they have to pay a fee. They usually have to do some forms of community service. The fee is not exorbitant. They’ll do some community service and they may have to do, well, they will have to do some sort of treatment. Maybe it’s anger management. Maybe it is a values clarification course, if it’s a theft-based class. Maybe it’s defensive driving if it’s a traffic offense or something of that nature. But they complete their portion in hopes that we are addressing what got them there in the first place, right. And once they successfully get through the program, which takes about six months, with no further arrests or any run into the law, the tradeoff is we will expunge their record. We’ll dismiss their case and the record will remain clean. So it gives them an opportunity to have. Yes, they did mess up. Yes, they did get a case. They were held accountable. They did have to pay their fine. They had to be supervised for six months. They had to go through this program, but they hopefully learned a lesson from it. And they have a chance to have a do-over without having the tarnish of a criminal record on their back.

00:14:37 – Rico Figliolini

So does this, just because the question pops to mind, I’m sure that other people might have the same question. Number one, are these minors or this would be anyone?

00:14:48 – Lisamarie Bristol

It could be anyone. It depends on their criminal history. So if, for instance, someone who is in their 50’s for the first time comes into contact with the criminal justice system and has a slip up and they’ve never done anything, they too would be eligible for our diversion program and would be able to maintain a clean history.

00:15:13 – Rico Figliolini

Go ahead. I’m sorry.

00:15:14 – Lisamarie Bristol

Well, as I’ve said before and what I campaigned on is knowing that convictions even to misdemeanors can have such a dire impact on people’s lives. It can keep from getting student loans, from you know stable housing, from jobs, from serving in the military. There’s a lot of things that can impact them. People with criminal histories may be prohibited from even getting a liquor license which may prevent them from being able to get a job as a server at a restaurant. So our goal is for those who are low risk, who have made a mistake, who may be restorative, to have that opportunity to do so. And so we’ve really expanded our diversion program. We’ve expanded our reach. We’ve tried to get people into our diversion program as quickly as possible. And I’ll tell you, our numbers are impressive so far. Between ‘23 and ‘24, we put in about 1,900 people into our diversion program, 1,900 cases, excuse me, with over 1,400 cases successfully completing it. So we have about a success rate of successful completion of about 74% on our diversion cases. We haven’t tracked this year yet.

00:16:31 – Rico Figliolini

So I guess the question for me would be a couple of questions. One is, how do you keep track of that? That’s a lot of people. You know, how do you keep track of it and make sure that it’s done in a comprehensive way? Because, you know, people can do things and fool around and stuff. And maybe you’re not getting quite all the information. But so how can you track that reasonably well? And the second part is when you expunge the record, what if they come in back into the system? Do you still, will you still know that they’re a repeat offender at that point? Or because the case is, the records expunge, you don’t have that record. So I guess that’s the two questions that I know that would come to mind to a listener.

00:17:19 – Lisamarie Bristol

Great questions. So for the first one, how do we keep track? Well, first, my office keeps track of, we have a team that is dedicated solely to our diversion program. And so their sole responsibility is keeping track of sending out the offers, maintaining the offers, signing them up, keeping up with their monthly check-ins. They are actually supervised by the probation office, not by my office, but they are responsible for staying on track of them and at certain timelines, checking in to ensure that certain cases have hit certain benchmarks to see that we’re on track. If someone has absconded or has disappeared or is not doing what they need to do, that team then pulls that case. We’re notified by probation. We pull that case and that case is then put on the regular track for prosecution, which would account for the 26% of people who unfortunately did not successfully complete the program. So we have multiple ways to track it, both internally within my team, as well as the independent probation office that handles the actual supervision of the people in the program. In terms of how do we know if they’re second offenders, the great thing is, well, what people are going to always know is for criminal records, there’s levels, right? As a criminal justice agency, we will always see somebody’s entire criminal history. So even though their record is expunged, that means for employers, for housing, for those reasons, yes, it is expunged. But law enforcement will always be able to see it. So I will always have access to their entire criminal history and see whether or not they’ve already been afforded an opportunity to go through diversion on a previous case. So those are all things that are checked prior to them being admitted into our program.

00:19:13 – Rico Figliolini

Cool. Okay, great. That answered my questions on that. So glad to see that that would work that way. Anything else about the diversion unit that you’d like to share?

00:19:25 – Lisamarie Bristol

I think one of the things I’m really happy about with our diversion unit is we are working really hard to expand the service providers within it. And by that, I mean, we’re trying to find as we are such a diverse county and not just in culture, but in needs. So we’re really trying to find diverse service providers that we can refer people to. That means having a variety of different types of anger management courses, not just always sending people to the same provider. The reality of it is, is if you have, say, a 23-year-old young lady, she might respond very differently to an anger management course then, let’s say a 30-year-old man. And we’re trying to be mindful of things like that and having a better rolodex of options so that people can be placed with the most impactful provider that will actually help them buy into the reformation and actually make a difference in what they’re doing.

00:20:26 – Rico Figliolini

Are you working with nonprofits in Gwinnett County as well that do outreach of this sort?

00:20:32 – Lisamarie Bristol

Yes. And as we go around and we meet new nonprofits, I have members of my team who are able to kind of vet what they’re able to do, how they’re able to do it, and whether or not we can refer people not only through our diversion program, but sometimes through regular deed bargains with our defendants. Sometimes the victims in cases need some of these resources. So it’s really been helpful to kind of build these relationships with our community partners and other nonprofits. so we know what’s out there and so that we can utilize them and they can get the support as well.

00:21:08 – Rico Figliolini

Cool. There’s another program that you implemented as well, the Duty Attorney Pilot program. I know you’re proud of that as well. So tell us a little bit about that.

00:21:19 – Lisamarie Bristol

One thing we recognized when I took office is that, you know unfortunately some people are unable to bond out of the jail. They get arrested on a misdemeanor charge and they may have, they may, they will have a bond, but they may be unable to post the bond for various reasons. And for every day that they’re in jail, that leads to housing instability, job instability. It can really have a huge impact on them. And some of these crimes are, again, you know, nuisance crimes or nonviolent crimes that could destabilize them. One of the things I worked really hard with and did take partnership with other community partners, with other stakeholders rather, was getting a schedule so that we could have duty defense attorneys scheduled to be at each one of my jail calendars. We do three jail calendars a week so far. Hopefully they’re going to increase that soon. And at each of those jail calendars, there is a duty defense attorney. That means every person that we can get ready and put on those calendars, has the opportunity to resolve their case, even if they would otherwise not have had that opportunity or they would have had to wait a little bit longer for an appointed attorney to maybe get to them. The reality is we don’t have a public defender’s office here in Gwinnett. And our indigent defense defendants are dependent upon the attorneys who take the cases. And sometimes they’re stretched thin. Sometimes there’s complex things happen. People get stuck in other courtrooms. And what was happening is sometimes the defendants in jail got stuck because their attorneys could not make it for various reasons. I really wanted to address that. And having the duty pilot program has worked. It’s worked a great deal. I’m very proud of it. We’ve been able to increase our volume, increase our calendar sizes, and really start to move those cases on a more consistent basis. Because, honestly, the cases that we’ve identified that can be fast-tracked, our goal is to get them out of the jail, let them be held accountable for whatever they’ve done, and keep moving forward. It saves the county. It’s better for us in terms of community safety, and that’s definitely what we’re working towards.

00:23:38 – Rico Figliolini

So, obviously, you’re addressing a lot of the pressing challenges of the office, and you’ve done it, right, since ‘23. The, there’s other challenges as well. And you’ve implemented another program, the special victims unit program that you all did. And very important part, right, for the other side of that crime. So tell us a bit about the special victims unit.

00:24:03 – Lisamarie Bristol

So when I took office, one of the things I also recognized is there are some cases that just require extra care. I’m very fortunate I’ve had the experience to have worked with all types of crimes throughout my career on both sides. Whether it’s been from traffic, through serious violent felonies, as both a public defender and a prosecutor. And sometimes there are crimes that just require a little bit more TLC, a little bit more attention, more training to deal with them. We have a great deal of misdemeanor sex crimes that the legislature has carved out to be handled in state court now. And those are crimes of sexual nature that occur between consensual teenagers, anywhere between 14 and 18, sometimes 13 and 17. And frankly, those are just very sensitive. The subject matter is sensitive. All the facts usually surrounding the topics are sensitive. Both parties on both sides, usually the parents and guardians involved, it can be very sensitive. And I recognized really quickly that it was important to have a team that could really dive deeper and focus in on that, that I could spend extra time training and focusing their attention on handling those cases with the extra care they really do require. So our misdemeanor sex crimes, our vehicular homicides, which are cases where unfortunately due to a traffic accident, someone has passed away. And those are horrendous cases to deal with, but unfortunately they happen. So it’s an accident that a loved one has passed away. Again, very sensitive, very highly emotional at times and requires a little bit of extra attention. And so there are just certain crimes that have been, that we’re seeing an increase in volume at times in the office. Gwinnett has the largest school district in the state. So a lot of kid cases and just needed that extra touch. And so creating that Special Victims Unit was my solution to that.

00:26:16 – Rico Figliolini

Are you finding, I mean, so there wasn’t anything like that before? Or is this new? Are you improving on what might have been there?

00:26:28 – Lisamarie Bristol

Special Victims Unit is brand new to this office. There wasn’t anything like that in this office before.

00:26:34 – Rico Figliolini

Are you finding any trends in that part? Let’s stick to that for a second. When you say, you know, we have the largest school district, you know, and parents worry about the safety of their kids, both inside the school and outside. Are you finding any trends that you’re seeing that you’d like to share?

00:26:53 – Lisamarie Bristol

What we are seeing is we know that teens are engaging in intimate and romantic relationships younger these days, and they’re exposed to a lot more. They are, whether it’s on the phones, on the media, what have you. And we are seeing that they are exposed and more experimental with things earlier now than probably several years ago, 10 years ago, even. I think that’s part of the reason why this whole kind of Romeo and Juliet portion of sex crimes is carved out. So what my office is trying to do is not only are we not only just the creation of the special victims unit, we’re also trying to be very proactive. So for instance, February is Teen Dating Violence Awareness Month. And my office participated in a number of activities trying to get ahead of it. And what we did was we participated in resource tabling here at the courthouse where we set up tables with tons of information about teen dating violence, where we could share the importance on signs of healthy dating, management partnerships, and just regular partnerships amongst teens. We actually went out and we were in five different high schools throughout the month of February, where we were invited over their lunch periods to meet with various teenagers throughout the Gwinnett County Schools and talk to them and meet them where they are about healthy dating habits, healthy boundaries, how to seek help if they felt like they were in an unsafe situation. Whether it’s a friendship or an intimate partnership. Because what we do know is sometimes teens don’t feel comfortable or don’t want to talk to their parents. So we were able to give them other resources. Here are some toll-free numbers you can call. Here are some safe adults you can speak to. Speak to your teachers, speak to your counselors, if that’s what you need to do. There are some red flags you need to consider. So we’re really trying to be proactive with educating the public as well, not just being reactive.

00:28:58 – Rico Figliolini

Are you seeing any activity or exposure to social media that you have to attend to in some of the cases that you do?

00:29:08 – Lisamarie Bristol

We do. Sometimes a big part of it is explaining to teens the impact of some of the things that they’re doing on their phones and the potential pitfalls to some of that behavior. And a lot of times going out to the schools, whether it’s just a teen dating, violence awareness, tabling event, or just being at their career fairs or going to career days and speaking to different youth groups and answering those questions has been really beneficial. We also participated in a teen summit where we did a panel discussion, there was an attorney, an advocate, and an investigator from my office that all participated in the Teen Summit, which was in partnership with PADV, the Partnership Against Domestic Violence. Huge event over at Gas South last month. And they had the opportunity to ask those kinds of questions. What is, you know, what happens if I take this picture and I send it to my friend or if I get this picture and I send it out to my other friends? So I think having those conversations with young people in a space where maybe they feel a little bit more comfortable asking those questions has definitely been helpful. And we’re certainly trying to make sure that when we’re talking to them, they understand who we are and they’re meeting us not on the worst day of their life. So they can build that kind of trust and rapport with us.

00:30:32 – Rico Figliolini

I like the way you put that not on the worst day of their life, yes. Because some kids don’t you know, I think critical thinking sometimes is lacking, depending on the age. And they think you know they get a picture from from a friend from a friend and they think it’s okay to put it out because they didn’t shoot it you know. And it’s like you know whatever. But yeah some of these kids just, you want them to grow up a little faster in how they think, but you don’t want them to grow up too fast, right?

00:31:02 – Lisamarie Bristol

Exactly.

00:31:03 – Rico Figliolini

Technology, you know, that’s always, we’re talking about phones and smartphones and all sorts of things. How has technology affected you? Good and bad, either in office to make efficiencies or in other ways? Are there innovative technologies you all are using? How does that work?

00:31:26 – Lisamarie Bristol

So one of the things we were able to do in coming into office is we did apply for some federal ARPA funding. And, you know, the ARPA funding was earmarked for offices affected by the COVID backlog. And I was like, hey, that’s us. We are definitely affected by the COVID backlog. And very grateful we were able to apply for some of that ARPA funding to enhance and upgrade a lot of the technology in our office. Whether it is scanners for investigators so that they can move quicker in uploading evidence along with our trial assistants, just making sure we have the equipment that my team needs to work more efficiently. So those are things that we were able to do and does help us do our job better.

00:32:17 – Rico Figliolini

You talked a lot about community outreach just before. You talked about preventative. Preventing crime, crime awareness in the community, promoting that. Are there any significant partnerships or collaborations that you’re doing with other agencies within the county that may not have been done before that you’re expanding on?

00:32:38 – Lisamarie Bristol

Yes. One of the first partnerships that we were able to forge was with Mosaic Georgia. Mosaic Georgia is a nonprofit here in Gwinnett County, and they service victims and survivors of sexual assault crimes. They do free sane exams. They do free counseling and forensic interviews and anything that somebody may need. If schools reach out to them, if a victim reaches out to them, they’re a one-stop shop. They’re an amazing organization. Mosaic is someone, is an organization that I think is critical to a county like Gwinnett and the work they do is just so important. I was really excited to develop a partnership with them. They are one of the nonprofits that receive benefits from the annual 5K that my office does. It’s our signature event. So every October, we’ve done two so far. We do our Dash for Domestic Violence Awareness 5K. It’s the first Saturday in October at Alexander Park. And the proceeds from that 5K, every single penny we raise, whether it’s from registrations from runners and participants or sponsorships, is divided amongst Mosaic Georgia, Partnership Against Domestic Violence, or PADV, which is another nonprofit that services survivors of domestic violence both here in Gwinnett County. They also service them in Fulton County. We have a shelter here in Gwinnett County under PADV. They assist survivors with getting TPOs, temporary protective orders. They will help house them for about 90 days as they get back on their feet and give them some housing stability, child care, a little bit of job training to help people who are leaving those really hard situations stabilize and have a moment to catch their breath with dignity so that they can hopefully make that pivot and launch to a better place. And we also formed partnerships with the HIMSA House. HIMSA House is probably one of the more unique organizations that my office has partnered with. On a steady basis, the third recipient of proceeds from the 5K. HIMSA House houses animals. When people are leaving domestic violence situations, what a lot of people don’t realize is about 70% of people who would leave a violent situation do not because of their pets. And they don’t want to leave their pet behind. They have no escape to bring them. HIMSA House will house their pets up to a certain amount of time. And not just cats and dogs. And I ask them every year what’s the most interesting animal they’ve had for the year. They’ve housed horses, snakes, dogs, cats. They have quite an interesting list. But it gives that survivor that extra level of peace so that they’re able.

00:35:40 – Rico Figliolini

I didn’t even think about that. That makes a lot of sense. When you think about that the other things come to mind also then. Yeah, it’s just amazing. So let’s shift gears a little bit and because you know you’re not you don’t live in a silo right? Georgia State House legislators they’d like to pass laws and, you know even if we need them or don’t need them, the reforms that are happening at the state level and legislation, they tend to impact a variety of people, a variety of organizations. I am sure they impact sometimes the prosecution of cases or stuff. What approach do you have to that? And what do you see happening in the statehouse currently that might affect Gwinnett cases?

00:36:28 – Lisamarie Bristol

Yeah, that is an excellent question, especially. Like of us just getting over crossover day. I think what we’re seeing in the legislature is sometimes we have lawmakers who have the best of intentions and they want to fix one problem and it sometimes causes a domino effect down the line. And we don’t always have the opportunity to be like, wait, wait, wait, let’s stop and think how this can play out because you’re going to, you’re going to pass this lovely law and then you’re going to hand it to me to enforce it. And so the way I approach it is I really do try and be open and have relationships with my Georgia delegations. I actually spend as much time as I can down at the Capitol while they’re in section. So I’ve been down there quite a bit. I have conversations with different committees. I’ve testified before the committees and offered input on legislation that is being put before the Senate or before the House to make sure that they understand the impact of what it is that they’re trying to put out there and maybe reconsider some of the wording, reconsider some of the clauses. And I think having that open dialogue and having the availability to do that makes a huge difference. And I think it makes an impact because they know before they do something, they know they have a partnership in their prosecutors and they can say, hey, is this going to mess you up? How is this going to mess you up? How do we shift that? And we’ve definitely seen some improvement, I think, on certain things, not all things, by having that communication.

00:38:13 – Rico Figliolini

Do you, are there specific legislative reform or policies you would like to see updated that hasn’t been touched yet?

00:38:24 – Lisamarie Bristol

I would love to see us have some updates on or some better clarity on our intention with the misdemeanor sex cases. That’s been one of the things that I’ve been talking about probably the most since taking office, just in terms of intent and direction and some better guidance. It’s a really sensitive topic, and I would love to dive a little deeper into that. And generally, you know, most recently they passed some more law. I don’t know if they’ll make it to the governor’s desk or not, but I know it’s about crossover day regarding how we are assisting victims. We need to be victim-centered and whether or not victims can include their pets for TPO protection and things like that. So I think we’re seeing the legislature becoming more sensitive and aware to a more victim-centered, trauma-informed approach. And I think that’s important in this work that we’re doing.

00:39:24 – Rico Figliolini

Okay, cool. Mental health, substance abuse. I mean, we touched upon that a little bit. Is there anything you want to share about that as far as some of those issues, mental health issues, basically?

00:39:39 – Lisamarie Bristol

I think mental health is an issue that we’re continuing to see in the community as we continue to search for resources. I think that’s going to be our biggest downside is finding the right amount of resources to assist the people who need it. I think we’re trying. I think we’re at least acknowledging that, you know, there are people that we’re scared of and the people that we’re upset with and the people that are just in new settings. And I think we’re finally moving into an era where we know we can’t treat them all the same. For the people who, their real issue is mental health. It becomes, okay, well, what can I do? So you don’t just keep coming back. We don’t quite have the answers yet, but definitely working on it to make sure we’re not just putting them on that hamster wheel so they keep turning back.

00:40:27 – Rico Figliolini

Yes. I think we all feel to some degree we’re on a hamster wheel, right? Day keeps going, which is that by the time Friday comes, Monday comes, we’re still doing the same old, same old, and you want to make sure that you don’t keep doing that, right? So, okay. I mean, you’re only in this now. It’s been two years? Well, two years. 

00:40:52 – Lisamarie Bristol

I’m in my third year now. Yes. Two years and two and a half months.

00:40:57 – Rico Figliolini

So too early to talk about a legacy, of leaving a legacy in Gwinnett County. But what would you like that to be if that was the case? What is the most important thing that you’d like to make sure you left once you do leave?

00:41:14 – Lisamarie Bristol

That’s a really great question. Thank you for that. I would really love to know that you can look back at the work that my office does, the work that my team does, the work that I do, that it makes an impact, that it leaves people better than how we found them. That I understand that a big part of what I do is supporting victims during some of the hardest times of their lives. Trying to keep the community safe during, you know, really hard times, whether it’s DUI or domestic violence cases, or whether it’s a family grieving their loss of a loved one. That can be really hard work. My desire is to have a legacy in knowing that people look back and say, even though it was a really hard time, Solicitor Bristol’s team treated me with compassion and kindness and respect and dignity, whether they were the defendant or the victim or the witness. And that even when held accountable, they came out knowing that what happened to them was fair. That is the legacy I really want to leave because sometimes you may not like what happens to you. You may not like being held accountable, but you can still acknowledge that it’s fair. And I think that’s important to me. It’s very important to me that what the work we are doing, we are supporting the victims. We’re educating, giving resources and doing what we can, but we’re still treating everyone with dignity and compassion and being fair in how we do it.

00:42:51 – Rico Figliolini

I’ve got to believe being a mother of three, middle schooler and high schoolers, that that probably informs a little bit about how you feel about doing these things.

00:43:03 – Lisamarie Bristol

Absolutely. Everything that I do, I’m always mindful that my children are watching me. And I never, ever want to do anything that I would be ashamed to do in front of them. So absolutely.

00:43:14 – Rico Figliolini

Well, yeah, the kids are definitely watching even when we’re thinking they’re not watching.

00:43:19 – Lisamarie Bristol

All the time.

00:43:21 – Rico Figliolini

Final question, I guess. You came in on, I won’t say it was a wave or anything, but you came in during a time of a lot of elections going on in ‘22, a lot of changing of the seats, if you will, changing of the chairs. It feels like musical chairs sometimes, they keep going back and forth. But I think there was some good expansion, some good things done. What would you consider saying to someone seeking a career in public service or law enforcement in Gwinnett County, what would you say to them that they should know about from your experience?

00:43:59 – Lisamarie Bristol

I think anyone who wants to serve publicly has to know it can’t be about them. It has to be about people. It’s a very humbling experience, and you may think you’re right, and you may think you have the best approach, and you might. You might be correct in that, but this work is not for the faint of heart. I will say, knowing when you walk into public service, you are walking into a situation where you are dealing with a cruise ship, not a speedboat. And it’s going to be small, incremental changes that make the biggest impact. And sometimes it’s easy to get lost in thinking, I’m not doing enough. But if you take a breath and you look back over it, and know where you’re heading, it’s worth it. It’s absolutely worth it. And so when I look back at where we started on January 1st of 2023, where my team is today, it was small. It was small steps along the way, but I am incredibly proud of the work that we’re doing. And I’m absolutely looking forward to continuing it on into a second term.

00:45:11 – Rico Figliolini

Excellent. So we’ve been speaking to Lisamarie Bristol, Solicitor General in Gwinnett County. Appreciate the time you’re giving us. Thank you, Lismarie. Hang in there with me for a minute. I just want to say thank you to our sponsors again, EV Remodeling and Vox Pop Uli for their great support of these podcasts, the magazines, and all that we do. If you have questions for Lisamarie, certainly if you’re watching this on Facebook, YouTube, or X, leave them in the comments, post them. I’ll have links in the show notes as well so you can reach out to her directly. If you’re listening to this on an audio podcast like Spotify or iHeart, certainly share it with your friends and share our video podcast as well. We appreciate that. It’ll be easier for other people to find our podcasts as well. So Peachtree Corners Life here in the city of Peachtree Corners. Thank you, everyone. And thank you, Lisamarie.

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