On this episode of Peachtree Corners Life, host Rico Figliolini sits down with Dr. Aristo Shyn, owner of Link Dental Care, to discuss his journey from corporate dentistry to running a thriving private practice. Dr. Shyn shares insights on the challenges of entrepreneurship, how he built a patient-centric practice, and how technology is transforming modern dentistry.

They also dive into Link Dental Care’s community involvement, the role of social media in business growth, and the importance of creating an exceptional patient experience. Whether you’re interested in dentistry, business ownership, or local community impact, this conversation offers valuable takeaways.

Key Takeaways & Highlights:

• From Corporate to Private Practice – Why Dr. Shyn left corporate dentistry to build his own patient-focused practice.
• The Power of Technology in Dentistry – How 3D imaging, digital scans, and upcoming Botox treatments improve patient care.
• Growing a Business – The challenges of launching and expanding a dental office without prior business experience.
• Community Involvement – Supporting local schools, charities, and offering free dental makeovers.
• Navigating Insurance & Patient Care – Why transparency in billing is crucial in healthcare.
• The Role of Social Media – How Link Dental Care’s Instagram skits helped grow their brand and even go viral.
• Balancing Work & Family – Juggling a growing business while raising two kids.
• Future Plans – Potential expansion, but always staying patient-centered under one roof.

Listen in to learn how Dr. Shyn built a thriving dental practice while prioritizing technology, patient experience, and community engagement!

Transcript:

00:00:32 – Rico Figliolini

Hey, everyone. This is Rico of Figliolini, host of Peachtree Corners Life here in the city of Peachtree Corners, Gwinnett County, just north of Atlanta. We have a great guest here today, Dr. Aristo Shyn, who owns Link Dental Care. Thank you for allowing us to do the podcast with you today.

00:00:48 – Aristo Shyn

Thank you for having us. I’ve been calling you our very own Joe Rogan for years now, so it’s an honor.

00:00:54 – Rico Figliolini

I’ve done over 250 episodes. I feel like I could be Joe Rogan. I get the head for it. Before we get into the show, though, let me say thanks to our sponsors. We have two. EV Remodeling, Inc., and Eli, who owns it, that lives here in Peachtree Corners. Great family. They do great work. They do design to build, whole house renovation, or your bathroom, your kitchen, or an addition to the house, whatever you need. They’ve done over 260 homes throughout the metro area. I think you should check them out. EVRemodelingInc.com is where you can find that. Vox Pop Uli, our second sponsor, is also here in Peachtree Corners, also family owned. So they take your brand and they bring it to life. So think about it. You have a brand, you have a car, vehicle. They do, I think this past year, they did over 1,600 vehicle wraps alone. You go to trade shows, they’ll put up a whole setup for you. You need shirts, they’ll do that for you. You need just one or you need 1,000, they’ll do all that for you. If you have a logo and you want to imprint it on an object, bring it to them. Challenge them. It’s amazing what they’ve done. So check them out. Vox Pop Uli is the company, and we appreciate the sponsorship of these podcasts, the magazines, and our journalism. Now that we’ve done the sponsors, I appreciate the conversation we’re going to have today. Aristo’s been, Dr. Shyn has been our family dentist for quite a while for all my kids and my wife and myself. So seeing you guys grow from a very small office that was probably big enough for you when you started.

00:03:06 – Aristo Shyn

Yeah, you’ve been with us since the beginning. Yeah, very humble beginnings.

00:03:09 – Rico Figliolini

So just moving from that, I saw you know you guys were getting more and more patients. The place was getting filled and now you’re in a larger location, a very beautiful place here right on Jimmy Carter Boulevard, Holcomb Bridge Road here. So tell us a little bit about your origins, where you started.

00:03:28 – Aristo Shyn

How far back do you want me to go?

00:03:30 – Rico Figliolini

Where were you born?

00:03:33 – Aristo Shyn

So I was born in Kansas City, Missouri, next to UMKC, which is where my dad went to dental school. And then moved to Alaska afterwards. Stayed in Alaska from ages 2 to 14. And then I moved to Florida, pursued a golf career, and then naturally transitioned to dentistry after that.

00:03:57 – Rico Figliolini

Naturally.

00:03:58 – Aristo Shyn

Yes. And then I’ve been in Georgia since 2012.

00:04:01 – Rico Figliolini

That’s amazing. You went from Missouri, where I’ve never been. I’m a Brooklyn kid. Kid. No longer a kid, but from Brooklyn. So I don’t know that place. Alaska, which is, for me, you know, grizzly bears is what I think of. So you went, right? From grizzly bears, snowstorms, to Florida, alligators, rocks, and hurricanes. And now Atlanta, of which you find almost none of that, actually.

00:04:25 – Aristo Shyn

It’s nice.

00:04:27 – Rico Figliolini

Yeah, it must be different, right? But you went to start with a golf career. When did that even take hold?

00:04:40 – Aristo Shyn

In Alaska, of all places. Yeah, I was pretty good at it. Again, we moved to Florida to pursue that, but I think dentistry was my true calling, and I think I made the right choice.

00:04:55 – Rico Figliolini

Well, and you were kind of young too, I think, when you got your dental degree?

00:05:00 – Aristo Shyn

Yes. I try not to talk about that too much, but I was 23 when I graduated.

00:05:07 – Rico Figliolini

I saw that. I was like, that’s amazing. And so you’ve been practicing since then, obviously.

00:05:10 – Aristo Shyn

Mm-hmm.

00:05:13 – Rico Figliolini

Yeah. So you’re in Atlanta. You moved here in 2012. You decided to start your business in less than a year of moving here.

00:05:23 – Aristo Shyn

Yeah, I think my first job in Atlanta was a corporate job. It wasn’t for me, to say the least. I think I lasted about seven months before saying, I got to do this. I got to do something else. I got to do this on my own. And that’s how I came to Peachtree Corners.

00:05:45 – Rico Figliolini

So just to be clear for people to know, it’s corporate dentistry is what you were working at. So corporate environment with multiple offices and stuff is a whole different business model, I think. Isn’t it?

00:06:02 – Aristo Shyn

Yes, to say the least.

00:06:08 – Rico Figliolini

Yes. You might not want to say it, but I’ll say it. Corporate dentistry is not that great. When you don’t have an owner that owns the business and doing the work that’s passionate about his patients and his community, it’s way different than dealing with someone that’s billing out of Texas let’s say or they have multiple 20, 30, or 90 offices throughout the country. And they sound like they’re local because they sort of keep the name of the place so they sound local but they’re really not. And so they’re driven by money because they have a big nut to pay.

00:06:36 – Aristo Shyn

Yeah, you’re just trying to get me into trouble right now.

00:06:39 – No, no, I’m saying it so it’s okay.

00:06:42 – Aristo Shyn

Listen, I would, in general, and this is from my own experience and what my colleagues have experienced as well, it’s just a lot of, and I think there are good dentists there, but unfortunately they don’t have the autonomy or the control over the whole operation. So I would say a lot of corporate offices, a lot of chain offices, are profit and production driven versus being patient-centric.

00:07:02 – Rico Figliolini

Yeah, I can’t argue with that.

00:07:05 – Aristo Shyn

Yeah, I mean, for example, and this you’ll find often in the industry, when you have your morning huddles, a lot of times at those offices, you’re looking at the schedule for that day. And if there’s not enough production on the schedule, you have to find crowns or implants somehow. And I’ll let our audience use their own imagination for that one. But when we have our meetings, we don’t really talk about that. And we talk about how to streamline logistics and how to improve the patient experience. And these days, fortunately or unfortunately, we’ve been doing some Instagram skits. I’ve been putting my staff through a whole other level of stress.

00:07:58 – Rico Figliolini

You all have to visit the Instagram channel that he has. He comes up with all the skits himself. Some of them are really cool. They’re all pretty good. I mean, some of them are hilarious.

00:08:09 – Aristo Shyn

Yeah, we really, you would expect, you know, before and after photos or us selling something. But I think we’re just trying to have fun there. I really don’t know what we’re selling, but it’s fun. I think it still gives us exposure in a different way. We have a live follower counter there. We’re trying to get that up right now. So follow us, please.

00:08:27 – Rico Figliolini

What is the Instagram? It’s Link Dental Care.

00:08:30 – Aristo Shyn

It’s @LinkDentalCare.

00:08:32 – There you go. So follow them. They want to hit 1,000, like, you know, soon. But no, I think that’s a great team building to be able to do that. There’s a lot of pressure sometimes in doing work and such, and every day is different. I think we would talk before a little bit about how you, you know, you go from one patient speaking English, let’s say, to another patient and speaking Spanish or maybe Korean. So multiple languages here in the office, and multiple challenges, dental challenges, right?

00:09:06 – Aristo Shyn

Yeah. I mean, due to the range of services that we offer from fillings, crowns, to root canals, implant surgeries, sinus surgeries, we get quite the variety of cases here. And then there are days where in one room I’m speaking obviously English, and then next room, I’m speaking Spanish. The other room, I’m speaking Korean. And I think we did a count earlier. We speak a total of nine different languages in this office.

00:09:38 – Rico Figliolini

It’s amazing that you speak three languages, at least.

00:09:43 – Aristo Shyn

Two and a half. We’ll call it three.

00:09:43 – Rico Figliolini

Okay. You get by on it. That’s good. So busy, busy work. Technology, though, drives a lot of dental practices now, too. So tell us a little bit about some of the technological improvements you’ve made here. Some of the technology you’ve brought in.

00:10:01 – Aristo Shyn

Well, everything’s new here. So it’s all digital. All new x-ray units, we have our 3D cone beam imaging machine, we have a 3D scanner, we’re doing really cool stuff with digital photography not just for before and after cases but also to communicate with our lab. We’re doing botox and dermal fillers soon. Busy.

00:10:29 – Rico Figliolini

Yeah, that’s amazing. Botox. How does that work in dental?

00:10:34 – Aristo Shyn

I think it’s been requested quite a bit. We haven’t started it yet. We will very soon. It’s not just for, I don’t think it’s just for cosmetics, but it can do a lot with TMJ and related issues.

00:10:51 – Rico Figliolini

Now, when you started on Peachtree Park, it was just you. I think your mom was helping at the front desk.

00:10:55 – Aristo Shyn

No, she wasn’t there at the time.

00:10:57 – Rico Figliolini

She wasn’t there. She came later, maybe.

00:11:01 – Aristo Shyn

Yeah. It was, I think it was a thousand square feet. I don’t think anything was digital at the time. And I had, it was me, one and a half hygienists, one assistant, and one person in the front. Yeah, I still remember I could actually stand in the middle of the office, and if I did a 360, I could see everything. The front office, the four chairs, the lab.

00:11:23 – Rico Figliolini

Yes, I was just thinking the same thing. That’s how small this place was. How many square feet is this place?

00:11:33 – Aristo Shyn

I think it’s just over 3,000.

00:11:38 – Rico Figliolini

And you took on a new, also an additional practitioner with you as well?

00:11:41 – Aristo Shyn

Oh, yeah. New staff, front offices, expanded assistants, hygienists. Another doctor. I mean, she’s been terrific.

00:11:42 – Rico Figliolini

Dr. K?.

00:11:51 – Aristo Shyn

Yep. Dr. K.

00:11:52 – Rico Figliolini

So business has been going well. So that’s good, no?

00:11:54 – Aristo Shyn

It’s been busy. It’s been busy.

00:12:00 – Rico Figliolini

Can’t complain. And there are challenges, right? So let’s go back a little bit. Challenges of opening a business. What would you say to an entrepreneur, to another dentist that wanted to do the same thing? What challenges did you have to overcome when you did that?

00:12:16 – Aristo Shyn

When we first started everything I mean, I was still learning. I had no business experience, I had no HR experience. I mean, I was still learning dentistry at the time so you know the normal course for I’d say acquiring a dental office is, you know you’re usually out in the field for a few years and then you kind of pick up on things and you know slowly transition. But everything happened at once for me so I don’t recommend you do that because it’s quite the learning curve. But going back to everyday challenges, though, I would say half of my stress is just due to my staff, which I love very much, who I love very much. I think we have the best staff ever right now, but you’ve got to deal with staff every single day. So there’s always something. And then beyond that, it’s insurance. Insurance is an issue for, I think, everyone involved in the insurance game. And then after that, it’s just dealing with a wide range of patients and cases that we have coming in, which is also fun for me. But there’s also some focus and stress, and we’re always on our toes. So there’s that aspect to it.

00:13:35 – Rico Figliolini

I think part of that stress probably is because you’re, of your concern for your patients and stuff. I mean you’re sharing that stress with them right? Because some of them, because like you said insurance can be an issue. You know they come in they have to do certain things insurance may or may not cover it or you know, yeah. I mean so, has that changed in the state of Georgia a lot over the past decade?

00:14:01 – Aristo Shyn

I don’t know, insurance is kind of like a foreign language to me. We try our very best to be transparent with everything, I mean not just in my communication with our patients but also you know with our front desk communicating you know regarding finances and numbers. But you know, we try our best, that’s all I can say.

00:14:19 – Rico Figliolini

No that’s good. That you know, I mean that’s the toughest part I think when it comes to medical.

00:14:23 – Aristo Shyn

And our front desk goes to bat for patients if there’s any issues with insurance we don’t just give up and you know tell them that it’s on them so yeah. I know my front desk works very hard.

00:14:36 – Rico Figliolini

Okay cool. You know, the care that you show into the community as well, right? You’re involved with the community. So let’s cover that a little bit as well. What do you like doing in the community? What have you done? Where has Link Dental Care been involved in when it comes to community organizations, events and stuff?

00:14:55 – Aristo Shyn

Well, it’s very different now than when I first started. And I’m very happy and proud of where we are today. For example, I mean, even last year we were able to sponsor the Norcross High School Marching Band, local photography club. I’ve worked closely with Norcross Co-op for quite some years. And it’s, you know, when we interview for dental school, you know, one thing that we’re always saying is we want to be part of the community. We want to be involved in the community. And, you know, that wasn’t the case when we first started. Now that we’re here. Yeah, I plan on staying here and being more involved as time goes on.

00:15:37 – Rico Figliolini

That’s cool. You know, I mean, the biggest thing that we do at the magazine and stuff is that we like to be a cheerleader for businesses that are giving back to the community, doing things with the community, especially if you’re pulling from this community. You know, your patients, your customers, and all that. So being involved makes sense.

00:15:57 – Aristo Shyn

Yeah. And I think we’ve done quite a bit of charity over the years. We don’t advertise it or we don’t really post a whole lot of it on social media. But outside of working at volunteer clinics, we try to take on at least one patient a year and give them a makeover, which they wouldn’t have been able to get otherwise. That’s something I’ve been doing.

00:16:21 – Rico Figliolini

That’s cool. That’s great that you’re able to do that. When the business gets to a certain point, and you’re facing these everyday challenges, right? At the end of the day, what do you do to release that stress, that pressure? I mean, what do you do outside of the office? You’re not playing golf anymore. 

00:16:53 – Aristo Shyn

No, it takes too much time.

00:16:54 – Rico Figliolini

Do you get out of the office? What time do you close up?

00:16:57 – Aristo Shyn

Well, it’s a good thing I still like what I’m doing. But yeah, life’s gotten busy. So the way I see it, I mean, I do have a few hobbies, but really it’s been work and my kids right now. So when I’m working, the way I see it, it’s overtime in a football, basketball scene. And then when I’m with my kids, it’s game seven, triple overtime. So that’s where all my focus has been after work.

00:17:28 – Rico Figliolini

Sure, sure. You have two kids, I think? Two kids. Good-looking kids. So, you know, you’re expanding. You’ve done your expansion. But there’s a future, right? I know you want to stay here. You want to expand. What does the future look like for Link Dental Care? For you? 

00:17:44 – Aristo Shyn

We just moved in here. We’re talking about expansion again.

00:17:47 – Rico Figliolini

Are you really? You just moved in here. How long has it been? It’s been a few years. Can’t you stop?

00:17:58 – Aristo Shyn

I mean, a few. I mean, patients and staff have asked me in the past, what do I plan to do? Do I plan on opening multiple offices or another location? And to answer one part of that question, I think when a dentist branches out to two, three, four offices, there comes a point where you’ve got to stop being a dentist and become more of a businessman. And I still like what I’m doing a lot. And I really want to keep our practice patient-centric and really emphasize that we are a people business, not a tooth-cutting business or a production business. But, you know, I definitely plan on staying in Peachtree Corners. We’re not leaving. I mean, if there ever is another expansion, you can rest assured it’ll still be under one roof. That’s been always important to me. And I mean, going forward though, I think we’re just, we’re going to continue doing what we’ve been doing. We’re going to continue to stay up with technology, continue to reinvest in the office and the community.

00:19:19 – Rico Figliolini

Okay. Yeah. Sounds good. This is a great place. People want to take the tour. I mean, 3,000 square feet is a lot of space. I think you have plenty of space to expand in. What should people know about you maybe that they don’t know? Is there anything interesting that you want to share?

00:19:41 – Aristo Shyn

I can share what our dental practice focuses on. I think a lot of times patients and dentists alike, they emphasize, they put their emphasis a lot on good dental care. And that is absolutely important. But, you know, to us, you know, good dental care alone doesn’t really, it doesn’t always equate to a good patient experience. And I care a lot about the patient experience. So that means the patient experience starts from the first time you call into our office, from the time you walk through our doors the first time. From the way you’re greeted from the front office, from the way, you know, our assistants or hygienists take you back to the clinical area. So, you know, bedside manners and having clear communication. So, you know, when you’ve put in all those factors, you know, the receiving good dental care, although quite important, it’s not the only piece to the puzzle. So that’s been my focus. 

00:20:48 – Rico Figliolini

Cool. Patient-centric, essentially. Well, we’ve been speaking to Dr. Aristo Shyn. It’s a great practice, you guys have. I’m glad that he’s my dentist also, my family dentist. He has been doing a great job. So I appreciate you giving us some time and telling us a bit about your business.

00:21:06 – Aristo Shyn

Thank you.

00:21:07 – Rico Figliolini

Thank you. Everyone, if you have any questions, you can actually check out the website, which is?

00:21:13 – Aristo Shyn

LinkDentalCare.com. There you go.

00:21:15 – Rico Figliolini

And Instagram, it’s the same handle, @LinkDentalCare, right? Anything else you want to share? Count is 455, so we need to get that up to 1,000 apparently.

00:21:25 – Aristo Shyn

It was 200 a few months ago. I’ll tell you one more thing about Instagram before we end this. Within a couple months of us actually trying on Instagram, we actually went viral on one video. We got 1.3 million views.

00:21:41 – Rico Figliolini

Damn, which video was that one? 

00:21:43 – Aristo Shyn

That was last year. It was the one about our 3D scanner. So I thought I figured it out and I was almost ready not to come into work the next day. And then here I am doing a podcast with Rico.

00:21:57 – Rico Figliolini

Sorry, it’s not a YouTube content or TikTok creator yet, but he’ll get there soon. Thanks everyone. If you have any questions, leave them in the comments. Of course, we’ll have links in the show note and you can always find Dr. Aristo Shyn here at Link Dental Care. So thanks again, everyone. Take care.

Discover how Alex Wright, a former U.S. Naval officer, founding member of the City of Peachtree corners, and corporate finance veteran, made the bold decision to “burn the ships” and launch his own fractional CFO firm. Burn the Ships Financial embodies Wright’s philosophy of unwavering dedication to success. Wright explains how fractional CFO services can help entrepreneurs navigate their financial journey, from basic accounting setup to high-level strategic guidance.

Resources:

Burn The Ships Website: https://burntheshipsfinancial.com/

Key Takeaways:

• Burn the Ships Mentality – Why Alex embraced total commitment when leaving corporate America to start his own business.
• Solving Business Challenges – How a fractional CFO helps entrepreneurs manage cash flow, optimize processes, and grow sustainably.
• Financial Storytelling – The power of translating financial data into actionable insights for business owners.
• City Leadership & Business Strategy – Lessons learned from helping launch Peachtree Corners as a smart city and how that applies to business growth.
• The Role of Technology in Finance – How tools like QuickBooks and Power BI can improve financial planning—if used correctly.
• Long-Term Business Planning – Why forecasting, budgeting, and understanding financial trends are crucial for sustained success.

Listen in as Alex Wright shares his journey from the military to corporate finance and now to empowering small businesses with Burn The Ships Financial!

Timestamp:

00:00:02 – Interview with Alex Wright

00:02:27 – From Naval Officer to City Leader, Alex’s Remarkable Journey

00:06:45 – Burning the Ships, Commitment to the Mission

00:10:39 – Solving Business Problems as a Fractional CFO

00:13:59 – Optimizing Business Efficiency Through Financial Analysis

00:18:14 – Guiding Entrepreneurs to Financial Clarity

00:21:30 – Providing Financial Guidance and Structuring for Growing Businesses

00:25:46 – Translating Financial Data into Actionable Insights

00:31:19 – Leveraging City Startup Experience for Business

00:37:43 – Helping Others Succeed From Military to Coaching to Entrepreneurship

00:42:14 – Expanding Startup with Passionate Partners

00:45:31 – Connecting with Burn The Ships Financial

Transcript:

00:00:34 – Rico Figliolini

Hi, everyone. This is Rico Figliolini, host of Peachtree Corners Life. I have a great guest today, this morning, Alex Wright. Hey, Alex. Thanks for joining me.

00:00:43 – Alex Wright

Hey, Rico. It’s good to see you again. Thanks for the invite.

00:00:46 – Rico Figliolini

Sure. We’re going to have exciting things to talk about. But before we get into that, I just want to say thank you to our two sponsors, EV Remodeling Inc. and Eli and his family who live here in Peachtree Corners and the company is based here. Provide a sponsorship to us for supporting our podcast and our magazines. And EV Remodeling Inc. is a company that does design to build. You need a whole house remodeled or you just need your bath remodeled or your kitchen, they’re the people to do it. They’ve done over 260 large projects over the past few years. And you should check them out. Great supporter of ours. Great people. Nice guy. EVRemodelingInc.com is where you can find them. Our second sponsor, Vox Pop Uli, is also based here on Peachtree Corners. Family owned, they are a company, if you have a brand and you want to bring that brand to life, Vox Pop Uli is the people to do it. They do, think about the truck wraps, car wraps that you see traveling around, trade show booths, signage, anything you need imprinted on any object imprinting. They’re the people to do it. You need a backdrop for you, 20 feet by 10 feet tall, they can do it. Any of those things that will bring your brand to life is what they’re doing. Challenge them, and they’ll come back and surprise you. They’re right here in Peachtree Corners and Norcross. So check them out, Vox Pop Uli, and the link will be in the show notes. But if you search them, V-O-X, P-O-P, U-L-I, you’ll find them. Thanks again for your support. So now we have Alex. So let me introduce Alex a little bit. He has a great background. He served in U.S. Naval, as a U .S. Naval officer back during the 90s. He was the founding member of the City of Peachtree Corners City Council and has been a city councilman here in leadership here since 2012 when he was first elected. He was also the guy that originated the idea of Curiosity Lab that set our path on being a smart city and on so many foundational parts that the Curiosity Lab has been involved in including autonomous vehicle, 5G technology, and all that. So without him, I don’t know where we’d be when it comes to that. Georgia Institute of Technology grad, so much more. He’s also a board member of the Peachtree Corners Veterans Monument Association, if you’re familiar with that and the monument that we have at Town Center. So now that I’ve given a really good background, I think, of you, Alex, why don’t you tell us just a little bit more about what what you’ve been up to and where where we’re going?

00:03:33 – Alex Wright

Yes, that was a great introduction. I wish my wife could have heard how great you made me sound she would’ve found that entertaining. Yeah so I, after I got out of the navy, you know I went to the graduate school and then basically the next 25 years was at various companies in corporate finance. Some big ones, Glaxo Welcome, which I guess that was GlaxoSmithKline, Home Depot, Equifax. And then the last 11 years was at a big consumer products company in a divisional CFO role. That was here in Atlanta. And about three, I guess it’s probably November, I made a decision to transition out of corporate America and with some colleagues of mine that I used to work with, formed a fractional CFO company. Some people refer to it as business advisory firm. And it’s called Burn the Ships. That’s the name of the company. And so, yeah, we’re in the process of just getting engaged in the community, you know, looking for companies that could use our services.

00:04:56 – Rico Figliolini

So tell me, I understand the burn the ships part, but really what inspired you to name burn the ships financial?

00:05:04 – Alex Wright

So, you know, when I was making the decision to leave corporate America and, you know, that’s kind of all you know, it’s, you get comfortable with that and to make that, you know, giant career change you know it’s, it can be kind of scary. And I happened to be reading a book at you know during this time when I was trying to figure out and do I want to do this and the name of the book was called actually burn the boats. And the book is about it’s written, I can’t remember the guy’s name, but he’s an entrepreneur serial entrepreneur and the gist of the book is not to have a plan b. And you can apply that concept to really anything, whether it be your marriage or training for an athletic event or starting a business, that something that’s going to be challenging and require your full effort in order to succeed, you can’t have that thought of, well, if this doesn’t work out, I’ll just go back to that. It has to be a total commitment. So that phrase is a metaphor for total commitment. You know, there’s a, not to go into much of the history, but, you know, the phrase comes from, not to go into a lot of history, but of Cortes when he was exploring the coast of Mexico. He had been tasked with that. And he gets there and discovers that, you know, there’s the Aztec Empire is there and decides, hey, I want to go into the bowels of Mexico and see what’s going on there. He just had a few hundred men with him. These guys that he had with them were apprehensive, obviously, because he wants to march into the jungle, the unknown. Plus, their orders were to just explore the coast. Well, his solution to that was, I’m going to eliminate the plan B. And the way he did that was he literally burned all the ships. There was now no way to go back. It was succeed or, in their case, die. So that phrase is about total commitment to the mission. And it really, at that time, it rang, just struck a chord with me as I was trying to make this decision because that’s a big change in a lot of different ways. And so I really just loved the story, that idea of total commitment. And so that’s the brief background or as brief as I could make it, where that phrase came from, because I just loved that story about the, you know, the commitment. Those other, not to go on a lot of my other, you know, kind of pursuits that I’ve got in my life, but, you know, different, whether it be especially like athletic things or projects, some of the things we’ve done with the city where it’s only going to succeed, you know, totally buy into, you know, what we’re trying to accomplish, the total commitment. So that’s the, that’s the name. And you know another, some of the advice I got was you need to make the name evocative so when someone hears that name, I think what does that mean? You know versus opposed to a right CFO services.

00:08:27 – Rico Figliolini

Yeah, no I totally agree with that branding is key to to a lot of what we do and get people remembering. And I can appreciate what you’re saying too because having, I mean I have not worked in corporate environment except for a couple of years. And I’ve been on and off a business owner and then working for a company and stuff. So I’ve been on both sides of that so it’s a little different. But you’ve, your whole career has been with corporate large companies, so I can appreciate that jumping off the ship almost and not going back is really scary, I’m sure. So your experience has been as a divisional CFO at least for the past decade or so, I guess. How do you think that that’s going to, how does that shape the services that you’re offering through Burn the Ships Financial?

00:09:23 – Alex Wright

So in this role I had, when people say, I worked in corporate finance, that can mean a whole lot of different things because in larger companies, the finance department’s quite large. So the role I had, in this business, and this company had probably 15 businesses, and as a divisional CFO, you’d be embedded in the business. And what that means is you’re at the table with the decision makers actually helping run the business. From generating sales to making, say, manufacturing more efficient to how can we ship more efficiently to negotiating with vendors for better terms, you name it. You had exposure to that. So the relevance of that is you’ve seen, now granted, maybe it’s a bigger scale, bigger numbers, but the challenges of making a business successful, you’ve had exposure to a full P&L balance sheet, just like for a small company. And so that allows you, the reason that’s translatable is ultimately what, when companies hire someone. As a fractional CFO, really what they’re looking for is I’ve got a problem. I’ve got a pain point and I need someone to help alleviate that pain to make that, help take that problem away. So it’s really about problem solving. So running a business in the finance role is ultimately about solving problems as well. So I feel like the skill set is very translated because that’s what I did for 10 years, which was solve problems to make the, our business more financially successful.

00:11:13 – Rico Figliolini

In the practical way, can you give us an example, without sharing the company you worked with I guess or you know particularly, but is there an example that you can give of how that translates in an actual real life story?

00:11:30 – Alex Wright

Yes. So now you know at a larger company it’s especially when it’s publicly traded, you know, it’s all about how do we get our earnings per share up? You know, the company is normally pretty stable. And like, say, a smaller company, they might, in some cases, might be fighting for survival in some instances. So a little bit different scenario, but ultimately it’s about how do we make the company more profitable, whether it be small or big. And so an example of something we did at this larger company is, we were in a market where there wasn’t a lot of growth on the top because it was an industry that was actually kind of shrinking. So how do you grow profit if your top line is stagnant at best or maybe just growing through price increases, very low single digits? So one of the things that you could look at is, let’s look at our product, the actual composition of the product. So we are actually a manufacturer. Are there ways that we can make the product that we’re producing less costly, but hopefully in the process also make it more effective? And so in this instance, the product in this case was grass seed. You’re thinking, well, what can you possibly do to grass seed? But in today’s world, they actually take the grass seed and they put a biostimulant around it so that when the seed goes out, it has a much higher probability of germinating. So what you would look at is, what can we do with the stimulant to change the makeup of it, change the composition where it’s, maybe the germination is even higher, but we’ve substituted some type of material that costs less. So in those instances, you’re working with an R&D department, you’re marketing people. And so in this instance, we did that over a series of five years, switched all of our, you know, changed the composition of our products. And so the ultimate takeaway for that was we increased the margins for the business by about a thousand basis points. So what that means is let’s say your margin was 30%, now it’s 40%. So that’s, and that drops straight to the bottom line through that. Something is, it wasn’t simple, but you know, instead of saying, well, there’s nothing we can do because we’re not growing is to basically look at everything on the pan out. What are, you know, areas that we could look at? I mean, you could apply that to your own personal life. I’m trying to cut back on spending and you go through and look at every expense and explore it. And maybe we don’t need the 1G, you know, internet. Maybe we just need the 500 megabytes and, you know, no stone uncovered. That’s the way we had to operate and I think that’s very translatable skill for smaller businesses because most likely they’re going to be even more cost conscious than you know a bigger company that’s got you know, more resources at their disposal.

00:14:45 – Rico Figliolini

So it’s really looking closely not just at the books but at the process of what companies do, right?

00:14:52 – Alex Wright

That’s exactly right. So one of the things when I’m, and this is before I transitioned, you know people would say well you know what does finance do? It’s just kind of this broad term and I would always describe it as in three pieces and it’s very simplistic, the first the most basic part is the gathering of of information. And that could be billing AR, AP like in a big company that’s completely automated, smaller company it might not even really exist. The next level is you’re taking that information, you’re analyzing it, you’re putting it into a reporting format. At a bigger company, not completely automated, but mostly automated. At a really small company, especially like reporting, the small business owner, his financials might be his bank statement. That might be the limit of what he’s got. And the third part, and this is really where finance differs from, say, accounting, is. You are going to the decision maker and you’re saying, hey, if you pull this lever, this will happen over here. You’re giving them actionable data, advice, if you will, on how to drive the company, whatever the company’s financial goals are, giving them suggestions how to do that.

00:16:17 – Rico Figliolini

So it’s also, I guess. You know, if I look at it from what I do a little bit, from my business and stuff, every business is somewhat the same to the degree there’s peaks and valleys. You might not always have the same trend line of revenue coming in and stuff. So it’s finding how to maximize the use of the money that’s coming in and the money flowing out. Maybe it’s the manufacturing or the service side and how that’s being done. Whether that’s parts being delivered or how it’s being ordered and such. So you’re looking beyond just the numbers on the books. You’re trying to optimize the way a company’s doing business behind the scenes.

00:16:59 – Alex Wright

That’s right. And that’s the thing I was talking about being embedded in the business, being part of the decision-making is, again, looking at the full P&L. You’re not just reporting the news you’re trying to influence what’s going on. So you might be looking at in the course of a day okay how do we make our you know logistics more efficient. You might be looking at hey what’s the ROI on this marketing spend. You know any anything you can do to you know drive profitability. And that you know I guess that’s one of the upsides of a publicly traded company when you’ve got that pressure that quarterly pressure if we got to make earnings you know you’re looking at anything and everything all the time. Now there’s downsides to it because sometimes to make the numbers look a certain way things will be done that maybe aren’t super logical but you still have that relentless pressure to become more efficient to drive costs down as much as possible.

00:18:02 – Rico Figliolini

I think with certain types of business, like you said, the private business, smaller businesses, the owners tend to, the job keeps going, right? Three years will pass before you know it. Maybe they’re not optimizing their cash flow properly. Maybe they’re doing the work, if you will, and not really looking at everything because money’s coming in. Everything seems fine. They may not see even the trend of how things are going where maybe it’s going bad, but they’re not seeing it yet because maybe they have the revenue there. The cash flow is there. They might not see it for the next three months. And all of a sudden, they start realizing, whoa, this is bad. We’re beyond, why didn’t I see this before? So how does the aspect of what you do as a fractional CFO, let’s say, how will you give that foundation to these businesses? What’s the process, if you will?

00:19:01 – Alex Wright

Well, I think that obviously each company is different, right? You have to go in and see what, if any, processes they have. But I think if you make the assumption that they don’t, kind of your point, they’re just, you know, you’ve got this entrepreneur. They’re really good at making pencils. And that’s what their total focus is, selling those pencils, just growing, growing, growing. You know, they don’t really have a whole lot of time to, you know focus on the finances other than making sure they got enough money to meet payroll or buy anything. I think the key thing when you go in, in a situation like that is, you know, to talk to the owner or the founder, you know, understanding what is it that, you know, what are your, you know, try to define the goals besides just staying afloat, you know, kind of help them sit down. Okay. Let’s put this pen to paper. What is it you’re, I’m going to make something up, okay you’re doing 500,000, million in revenue and you want to get to a million and a half in two years. Again I’m just making this up. You know in the larger company it would be you know to be a budget or they’d call it a you know five-year plan it’d be some kind of structure you know a guide post if you will. I think that’s the, I mean you could apply that to your personal life. Like okay I’m trying to you know, retire at age 65 or I’m trying to lose 20 pounds or whatever it might be, whatever that you’re trying to accomplish. You’ve got the saying about if I fail to plan, I plan to fail. So I think that’s the key thing is to understand from that owner what it is you’re trying to accomplish. And then once, because ultimately it’s their business, you’re there to help them be successful. So once they’ve articulated what those goals are, then one of our jobs would be, okay, let’s lay out a plan to see if we can get to that. Because in some cases, you know, my experience has been people that are entrepreneurs, when it comes to forecasting financially, they’re not always the most realistic because they’re normally going to be really optimistic. I can conquer the world, which is you need that to be an entrepreneur. But one of the jobs of finance is to kind of poke holes in arguments, not to discourage people, but to make people think realistically, okay, can we grow from a million to a million and a half in two years? Understanding, you know, what is there a path to do that that’s realistic? And having those conversations with, you know, with these guys, because in some cases you’re bringing up things that maybe they haven’t thought about because they’re so focused on the here and now versus looking a year or two out that that’s just not really what they’re focused on because, again, they’re trying to grow the business.

00:22:08 – Rico Figliolini

So when you come into a firm, for example, you know, obviously people, you know, you want to build that foundation without the cost of a full-time CFO. I mean, that’s the idea, right? So work with me for a minute. In an ideal world, you would come in for a few hours or whatever that first month and then how would the rest of it work like is there a maintenance level that you provide? Quarterly stuff you provide? So give me in brief what that would look like to someone.

00:22:45 – Alex Wright

Right. So again, each company is going to be different but really kind of two levels, and I’m simplifying this, but really two levels of service. And you can pick one or the other or both. So let’s assume we’re talking about a company that we used an example earlier of the finances are literally the bank statement. I know how much cash I got. That’s kind of an extreme example. So we use that one as our example. So in that case, they don’t have a P&L or balance sheet. They don’t really know what’s going on other than, you know, how much cash they got in the bank and maybe in their head, they’ve got kind of a gut instinct of what’s going on. So in that instance, you know, you’re going to have to come in and create a structure that will allow you to build a P&L, which is, you know, the foundation of any type of forecasting or budgeting. You’ve got to have that initial document. And to get to that, you’ve got to go in and take basically all their transactions that, you know, are in their bank statement and create what’s called a trial balance, which is going to have a chart of accounts. Basically, all that is coding where, you know, okay, this is travel and this is, you know, sales and it’s basically, you know, accounting 101, right? And so that base level of service would be something like that plus reporting that goes with it. And that reporting you would get through programs like Microsoft power BI that can do you know anything at the like that but you’ve got to have the you know the numbers formatted. So that would be a basic level of service and the first time that initial transition that would be time consuming because you’ve got to you create something, a structure that’s not there before. But then after you’ve created a structure you know each month you’re just really just updating, you know the results putting them into a P&L format. And if we think back when I was talking about the three levels of finance that’s really like the first two levels combined. So that’d be like a fixed fee you know for that service almost like a subscription. The second level of service it’s more like what that kind of like that third level I was talking about before where you’re sitting down with the decision maker and you’re telling them hey, this is what’s going on with your business. And depending on if they wanted to have, layout objectives, then you talk about the progress each month of how are we progressing versus these objectives that we’ve laid out. And if we’re off course, what things can we change to get you back on course? And so that would be an in-person review where, the analogy I use is that movie, The Matrix, if you remember, they’ve got all the data that’s doing this, right? You can’t read it. And so if you’re not in finance, often people struggle to, you can give them 20 reports, but if they’re not a finance person, they’re often going to be like, I don’t really understand what this is telling me. That second level is, it’s really about storytelling, where you’re taking the information and you’re telling the owner a story, you know, not in a fictional way, but this is what’s going on with your business, but you’re translating it in a way that is easy for them to understand, versus if you’re just talking about debits and credits, they’re going to be lost with that.

00:26:21 – Rico Figliolini

So if they already have QuickBooks online, for example, they’re already getting reports, you’re at that stage already, but you’re able to tell them more than that, what the reports give them in numbers, because you’re looking at all of it, right? Holistically almost.

00:26:38 – Alex Wright

That’s correct. So you know a lot of companies will have you know they’ll have a controller, bookkeeper, you know maybe both of them. And so in my you know previous life I had plenty of accountants that worked for me and really what their job, and I’m simplifying and this isn’t to say anything negative about accountants, like I said I’ve worked in accounting. But their job really is to tell you okay this is the number and this number is correct. But if you ask them well okay that number is that’s a number ten, last year it was a five, why did it go from a five to a ten? That’s really not what their role is in most cases. So they’re challenged to you know explain the why part of it right? And so that’s where, that’s really where finance comes in to explain what is going on. And not just report.

00:27:36 – Rico Figliolini

And not just explain it. I  would imagine if, from my point of view, you might explain why that went from a five to a ten, but you should probably be able to give me advice on, you know, where can we take that from now? You know, why is this? I know the difference is there. I knew it grew. Maybe it grew for this reason, but you might be able to tell me how we can adjust that, right? I mean, the whole idea is, for you to provide guidance. So almost like a, what do you call it? A person that, the accountability partner, if you will, in this.

00:28:15 – Alex Wright

Yeah. Well, that’s the great thing about, you know, having a budget is that you’ve, again, we were using examples earlier, but you could apply it to different parts of your, you know, personal life, but having that objective. If you don’t have that objective, then you don’t really know. It’s like driving a car. You’re trying to get somewhere, but you don’t have a map. You’re going to struggle without that map to point you in the direction you’re trying to get to.

00:28:45 – Rico Figliolini

So now we’ve got here, does technology play a part in what you do as well in financial advisory or in this type of field?

00:28:59 – Alex Wright

So the, remember when earlier I was talking about the kind of the three levels of not services but you know what finance does, and what’s occurred over the last 20 or more than 25 years is that systems like say SAP or Hyperion or for these large ERPs is they have really kind of flattened the work structure of companies because what they’ve allowed is it’s really like an early form of AI. Is  they automated you know tons and tons of functions that before there would have been literally like armies of people you know just doing kind of mindless work almost and so technology, now some of these small companies you know they’re not going to have an SAP or Hyperion but when we were talking earlier about power where that’s like Quickbooks but on steroids the kind of things that can do. But the reality is, whether it be QuickBooks or Power BI, if you don’t have that basic level of the information formatted, the magic can’t happen without that. So ultimately, at the smaller companies, there is some manual aspect of, I’ve got to code this expense correctly, input it. So the technology, at a smaller company, you know, that doesn’t have an SAP or Hyperion or Oracle is really more in the, you know, the reporting phase, the things it can do once the numbers are formatted correctly. It’s almost mind boggling now that the danger there is you can have too many reports. I can produce 30, 40 reports, but it’d be too much, you know, information. And that’s the, so when people talk about, well, I got QuickBooks. or even got Power BI, if you don’t have someone there to interpret it for you, to say, well, this is actually what this is telling you, it’s a very limited value. Like we were, again, using the Matrix example of it’s great, but if I can’t take any actions based off of it, then I don’t really want to do it.

00:31:15 – Rico Figliolini

Right. And I can see that in a world where a company might have two, three, or four different credit lines using them for a variety of reasons. Well, the financial planner might come in and say, why do we have these two where your APR, your interest rate is this high, you’re actually utilizing the wrong credit line or, you know, there could be a variety of things there, right? Let’s look a little bit at experience. As a founding member of Peachtree Corners, the city of Peachtree Corners since 2012, how has the involvement in local government influenced your business perspective? Has that influenced it at all? And where does that go?

00:31:57 – Alex Wright

The thing that I, kind of a, not a comparison, but an analogy is, I was talking to someone about this the other day where we started the city. There was an election to whether to have a city, and then there was an election to elect a council. So we had seven people who, for the most part, didn’t know each other. And I mean that was the city, there was no city staff there was no anything. So the reason that’s relevant it’s almost like a startup where we’re like okay we need to find someone, it’s like you don’t know what you don’t know. You had to go find people to kind of help us get started and then there’s those growing pains of whether it be the relationships amongst the council or you know finding the right people from a staff standpoint to be part of a city startup because if you think about all the cities in the country, very few new cities. That idea of a new city, it’s not unique to Georgia but you know prior to say like 2005 that wasn’t something that was happening here. So it’s that, there’s only certain people that want to take that risk. I guess it was kind of like going from a big corporation to a startup, it’s you got to have the right you know mindset and you know kind of fire in your belly to do it so it’s being part of something and seeing it grow from you know literally the seven of us in a room one day like meeting each other to you know what there is now. It’s what I envision starting a company would would be like. And you know maybe the the comparisons aren’t you know the correlation not completely you know accurate but I would think for sure there’s some you know similarities those same kind of decisions we had to make about bringing the right people in at the right time and you know just being able to get along. Because at a smaller company I would think those relationships are, the importance of them are more pronounced because there’s fewer people. Versus at a larger corporation not that the relationships aren’t important but you know the success or the failure of say like working at the home depot headquarters is it going to be based on you know just a you know my relationship with somebody because there’s 400,000 people that work there.

00:34:17 – Rico Figliolini

Yeah, I think part of it too is you’re starting, you know, the city started with just, you know, with a certain amount of revenue because it took over some of that revenue being a city, franchise taxes, business licenses, but you also grew into a budget. And then as the city grew financially, I know it’s not a business, but you all treated it to some degree as a business, right? You didn’t spend money you didn’t have, or if you did there was a reason you knew where the revenue might come in from whether it was a grant or a loan or whatever it was. I’ve got to say that the city has overall done it responsibly. So has any of that informed the way you know or have you used your experience there you know working with that type of finance too?

00:35:08 – Alex Wright

So, you know the analogy I use sometimes with people is like the city council relationship, say, to the city manager is similar to in a company, a board of directors to a CEO. So that, you know, being a role, you know, because I was never on a board of directors at a company, you’ve got to be way up or probably older than me normally, you know, to be in that role of coming up with policies and then entrusting someone to execute those, you know, definitely gives you a different perspective. You know, running an organization because my career had been on the implementing people’s policy, you know, taking that directive from on high and implementing it and, you know, bringing it to some results. So to have that perspective from the other side has been, I think, good because, you know, I sit there and think about not too many people get that opportunity to be on the other side of the, you know, the table, if you will, to come up with policies. And trust other people, find the right people to enact those and make them successful.

00:36:20 – Rico Figliolini

Going from other experiences, your military service as a naval officer, has that also provided any experience that you’ve drawn on? Excuse my black cat.

00:36:34 – Alex Wright

No, you’re okay. That was a little more tricky. I think the thing that, where that part comes in, and this was really more about, you know, the why of, you know, I wanted to get into this type of work. Because when I was making the decision to leave corporate America, you know, I was in a position from a career standpoint, financial standpoint, a personal standpoint, you know, kids rolling off the payroll. There’s an opportunity here to do something different. And I did a, I don’t know if you know what a SWOT analysis is, but strengths, weaknesses, opportunities, threats, did like a SWOT analysis of myself and thought, what is it that, you know, now in this situation where I don’t have as much responsibility as far as taking care of other people, like what really brings me, you know, satisfaction, fulfillment, besides just, you know, helping a company get that EPS each quarter. And, you know, the common theme as I looked at all these different things I’ve been involved in. I looked at my military experience, looked at serving on the city council. I looked at the 20 years I coached kids sports. All three of those things are thinking, how the heck are those three related to each other? But the common theme, because each one of those brought me satisfaction in different ways, was that you’re helping other people in each of those instances. You’re serving other people. You’re making other people either successful or in the case of, you know, the military is really about, you know, serving the nation, but it was doing stuff for other people. Again, differently. And I thought, how do I take these skills that I’ve built up over 25 years and do that in a way where I can help other people be successful? Because one of the things I would constantly hear from small business owners is, we were kind of talking about it before where they’re really good at you know that making the pencils or whatever it is but they struggle with finance because that’s not what their you know expertise is. And in a lot of instances can’t afford you know to bring somebody in or they don’t they don’t need someone full-time. And as I learned more about that industry I thought this could really fill that that impulse, if you will, you know, I’ve got about how can I help other people be successful? And in a way where you go in, you take this person’s got their whole life’s work tied up in this business. Their heart and soul in it. And to be able to go in and help them eliminate or alleviate some of their pain points that are preventing them from being successful. That really appealed to me much more than, well, I’m just going to go back into I’m going to call it the matrix of corporate america life we’re just going to you know get that EPS up three cents. You get to a certain point in life where like I’d really like to a bit of focus more on giving back. Just like with the you know city council it pays eight thousand dollars a year an occasional free t-shirt but you just have a great sense of satisfaction when you go out to the Town Center and you see like the the playgrounds and stuff we’ve built out there and you see all those people enjoying themselves you think you know I had a some small part of you know bringing that you know joy to these other people so it’s that same you know you want to do the same thing but in this different you know industry.

00:40:16 – Rico Figliolini

Now and I can see that. I mean you brought a lot, you’re passionate about the things you do. We were talking about a little bit about the industries that you’re passionate in, the areas of like CrossFit and stuff. So, you know, a person that’s driven that way and that’s sharing. I mean, you’re doing the Memorial Day Challenge for kids on Fort Payne, which is our obstacle course. That’s probably one of the best in the city, if not the best. So I can see that. I mean, giving back to the community and all that. And working with entrepreneurs, startup businesses, or even just businesses that have been around for a while, providing them with information. And you’re right. Some people, number one, either they think they can’t afford it, but they really can’t ignore it, right? Because if they’re going to grow their business, they really need to know what those numbers mean. And, you know, I mean, you’re right. Bank statement or even a QuickBook report. I mean, fine, so you can see your business is growing, you can see its profitability, but you may not see the things that are coming, which those numbers can tell you. It’s almost like being a futurist with it, right? Or being able to tell the future with numbers, if you will. And those numbers don’t lie to a degree. So giving back to the community as a business leader, as a political leader, I mean, I know that’s part of what you do. The relationships you’re building with Burn the Ships Financial, I mean, you just started out. This is your first few months in business. And you want to be able to give the feedback that you can to them. So tell me what, you know, what do you look ahead? What’s your company’s long-term goals? We’re towards the end of our interview here. So I just want to know where you think you’re going, where you want to be in a couple of years. What type of clients, what industry maybe. What do you want to be? Tell me.

00:42:24 – Alex Wright

So one of the things that I’ve done you know as I was learning about other companies that play in this space you know some of their you know limitations whether it be bandwidth or skill set. One of the things I did is I reached out to a lot of former colleagues and said hey would you be interested in going on this journey with me? Like hey, don’t quit your job but you know would you like to you know partner with me on this? And literally every person I reached out to was like, yes, I would love to do this with you. They were very excited about it. The reason that’s relevant is, it gives us a scope of skills and bandwidth that I would argue most of these other companies just don’t have because they don’t have access to these people that have worked in companies. The reason I mentioned that to your question is, some of these folks that are really you know fired up about you know doing the business initially, I was just, I’m just going to do it myself and take on four or five six customers you know that have compelling stories but as these other folks really wanted to get involved you know I’ve been rethinking that just see how things go but you know it could be that things take off and we’re able to some of these folks come on board we might you know make it a bigger plan. I just wasn’t expecting the level of response I got about how excited people wanted to do this as well. So that’s TBD, obviously. We’ll just see how that goes. But money is a very personal thing, whether it be our personal money or a business’s money. It’s really about trust. And obviously, you’ve got to build that over time. I’m anticipating, you know, it’s going to take several months where, hey, you got to inform people they have moved into this space and you’re spending a whole lot of time meeting with people and just telling them what I’m doing and, you know, getting the word out that I’m here to, you know, get involved to help people be successful. So we’re just, we’re going to have to wait and see how that goes. See what kind of growth opportunities there are. But, you know, Peachtree Corners, that’s over, I want to say about 2,500 businesses. They’re not all in the space that I’m looking to get involved in, but it’s a great location to be in, in terms of this industry.

00:44:51 – Rico Figliolini

For sure. We’re a growing city, so it’s never-ending. We’ve been speaking to Alex Wright with Burn the Ships Financial. Just started a startup of his own. A city councilman with City of Peachtree Corners here as well. Alex, I appreciate you being with us. Can you tell people where they can find more information about you, your website, your contact info?

00:45:15 – Alex Wright

Yes. So website is just like the company name, Burn the Ships Financial. We got that up a few weeks ago. And that’s probably the best place to go. It’s got my contact info and some of my partner’s contact info on there. Yeah, that’s going to have all my info. I was going to say you could go to the city website, but at this point, everything you would need would be on the company website.

00:45:46 – Rico Figliolini

In fact, on the homepage, there’s a phone number, email address, and a schedule a consultation button. So it is burntheshipsfinancial.com that you should all visit. And check out Alex Wright and his team and the services they provide. Hang with me for a second, Alex, but everyone else, thank you for joining us. Appreciate your support. Appreciate the support of evremodelinginc.com and Vox Pop Uli as well for supporting our podcast as well as the magazines and the digital work that we do, newsletters and all that, and the journalism that we produce. So thanks again to everyone. Alex, appreciate you being here. And if you all have any comments, leave it in the comment box, depending where you are. YouTube, Facebook, or just email Alex and he’ll be able to answer your questions.

Join Rico Figliolini as he sits down with Peachtree Corners City Councilmember Eric Christ for a deep dive into the latest city developments, from parks to elections and housing.

🔹 Simpsonwood Park – What’s next for the 227-acre green space? Eric shares updates on possible improvements, conservation efforts, and the latest community input.
🔹 Jones Bridge Park Concerns – How the city and county are addressing parking, litter, and after-hours issues.
🔹 Housing & Development – The Gwinnett Housing Authority’s new apartment conversion project and its impact on the area.
🔹 Upcoming City Elections – Why voting might finally get easier and how local races could shape Peachtree Corners’ future.

Resource Links:
https://www.facebook.com/votechrist/
https://www.instagram.com/votechrist
Follow this link for other social sites and to signup for Eric Christ’s newsletter https://linktr.ee/votechrist

Podcast Timestamps:

⏳ [00:00] – Introduction

• Rico Figliolini introduces the podcast and guest, Councilmember Eric Christ.
• Shout-out to sponsors EV Remodeling Inc. and Vox Populi.

⏳ [04:10] – Simpsonwood Park Updates

• Overview of Simpsonwood Park’s history and transition from a Methodist retreat center to a Gwinnett County park.
• Discussion on the conservation easement ensuring the park remains a natural space.
• Planned improvements: meadow restoration, trail enhancements, new restrooms, and additional parking.
• Dog park and overnight camping were removed from the plans.

⏳ [22:30] – Jones Bridge Park Concerns & Community Efforts

• Issues with parking violations, littering, and after-hours activity.
• Gwinnett PD’s increased enforcement, including license plate tracking and towing.

⏳ [35:45] – Gwinnett Housing Authority’s New Apartment Project

• Plans to convert a problematic extended-stay hotel into affordable apartments.
• Target tenants: young adults aging out of foster care and low-income seniors.
• Security & management: On-site staff and case manager to assist residents.

⏳ [46:00] – Upcoming Peachtree Corners Elections (November 2025)

• City elections for posts 2, 4, and 6.
• Push for Gwinnett County to merge city and county elections into one location.
• Challenges with the current voting system requiring two separate polling places.

⏳ [59:30] – Closing Thoughts & Eric Christ’s Newsletter

• How residents can stay informed through Eric’s City Council newsletter.

Podcast Transcript:

00:00:01 – Rico Figliolini

Hi, everyone. This is Rico Figliolini, host of Peachtree Corners Life here in our little smart city just north of Atlanta. And I have a great guest today, Eric Christ, who’s a city council person at large. Hey, Eric. Thanks for joining us.

00:00:08 – Eric Christ

Great to be here, Rico. Thanks for having me.

00:00:20 – Rico Figliolini

Yep. We’re going to be discussing quite a few things. So stick around. But before we get into it, I just want to say thank you to two of our sponsors, EV Remodeling, Inc. that’s owned by Eli and his family. They live here in Peachtree Corners. They do a great job if you’re thinking of doing like design to build, home renovation, bathroom, kitchen. They just bring your world to life in the way you’d like it. So check them out at evremodelinginc.com. Our second sponsor is Vox Pop Uli, a voice of the people, it makes sense. They’re a company here in Peachtree Corners also owned by a family. Andrew’s the father. You have Daniel, the son and wife in there and daughter and everyone else. And employees are considered family as well. And they do anything you can think of that deals with imprinting to anything, whether it’s a car wrap, and they’ve done over, I think over 6,000 cars and trucks that way, to trade show booths, to store displays, to imprinting on almost any object you can think of. Give them a challenge and they’ll come through. So check them out at voxpopuli.com. I’ll link in the show notes as well. So, Eric, it’s been a while since we’ve had an interview here.

00:01:35 – Eric Christ

Yeah, it’s been a little while, Rico, but great to be here. I’m glad to talk about whatever you think is on the mind of folks here in Peachtree Corners.

00:01:42 – Rico Figliolini

You know, there’s so much going on, it’s ridiculous. But, you know, let’s start off with the thing from last night. There was a meeting last night about Simpsonwood Park. There’s been a lot of talk about it. About what should be done with that park. Even though there was a master plan some years ago when it was first bought, that was surveyed and put together, but never executed. But that SPLOST money, I believe, still sits there.

00:02:10 – Eric Christ

Yeah, let’s take a quick step back, just in case people aren’t familiar. So what’s now known as Simpsonwood Park was obviously for many years, since the 70s, owned by the Methodist Conference. And they operated a retreat center there and various different, they had an office building and all sorts of things. And they decided that they didn’t want to be in the retreat center business anymore. And so they sold the property in 2015 to the county as a park. And so, yeah, they went through a master planning exercise to say, hey, here’s the buildings on the property today. Here’s what we envision. Hiking trails, modern bathroom facilities, and other types of park -type features.

00:02:55 – Rico Figliolini

And for people that may not remember, there was literally a resort hotel almost.

00:03:00 – Eric Christ

Oh, yeah. It was quite an operation. 170 hotel rooms. They had a dining hall that could feed 350 people at a pop. They had 20,000 square feet of meeting space. They had a three-story office building, which served as the offices for the north georgia conference of the united methodist church that’s where the the bishop of that conference had his offices, her offices. And 400 parking spaces at one point they had an rv campground they had, they had a ropes course they had there was there was a they permitted overnight camping by like slow scout troops on a lot of different. And while it was their private property they did permit people to you know come onto the property and use it in a sense like a park right so you could walk your dog in there you could come and just stroll through the grounds during you know sunrise to sunset type of hours. But they did that, they didn’t have to do that, they could have had you know a gate at the front and said no this is the Simpsonwood retreat center unless you you’re there to do you know, to stay at the retreat center, attend an event, you know, that type of thing.

00:04:14 – Rico Figliolini

And most of that, if not all of it, has been removed. I mean, all the structures have been removed, the parking space.

00:04:21 – Eric Christ

Pretty much. I mean, the couple things that are still there that the Methodist Conference had built were, one, a chapel. There’s a 75-seat chapel. There was a large pavilion and a volleyball court and a single bathroom facility. Otherwise, pretty much all of the buildings are gone. There’s a maintenance shed that still exists back in the woods that the county uses. And then there is another tenant back there, which is causing a little bit of disruption right now, which is the Department of Water Resources has their Wolf Creek pump station. And they’re in the midst of upgrading the sewer line that runs to that pump station.

00:04:55 – Rico Figliolini

How many acres are there? 

00:05:06 – Eric Christ

227 acres.

00:05:08 – Rico Figliolini

And the chapel is still being used as Gwinnett Park as a rental for weddings?

00:05:18 – Eric Christ

Right. Yeah, I just actually posted that on my Facebook page yesterday. I happened to be on the website looking at it. Gwinnett Park, in addition to, people don’t know, you can rent their pavilions. You can reserve a pavilion for a birthday party or something like that. But they also have what they call premier facilities at some of their parks. Like Pinckneyville Community Center is both under the Gwinnett Park system. So that’s off of, you know, Peachtree Boulevard. And you can rent space there. But yeah, you can rent the chapel for weddings, vow renewals, anything. There’s no, you know, it doesn’t have to be for a wedding or a religious service. So you can rent the chapel, you can rent the grounds, which has a small gazebo if you want to do something outdoors, or you can rent both for a fairly reasonable fee. It’s like $125 an hour. 

00:06:09 – Rico Figliolini

Yeah, I was going to say, it’s not expensive in the grand scheme. So let’s…

00:06:15 – Eric Christ

I remember saying, so they did that master planning. It was on the, so we had a SPLOST that we voted on back in 2017. And they put this, the improvements to Simpsonwood on the list but they put it in what they called tier two and what that meant was tier two projects only get funded if they first fund all the tier one projects and they didn’t so they, the amount of money that SPLOST raised or maybe those projects you know got more expensive there wasn’t any funding available for tier two projects. So then in 2023 we had an, or 6 years, yeah, 2023. We had another SPLOST, which are running for the next six years. And so this time Simpsonwood is a tier one project. And they have earmarked $8 million from the current SPLOST, the sales tax towards enhancements to Simpsonwood. And so the county, I think. It was a good move to say, hey, it’s 2024 when this process started. We built that original plan eight years earlier in 2016. Let’s dust it off and go through a planning process again to see if things have changed. Are there things people would like to see in the park? Last time, there were lots of discussion around, should there be a fenced-in dog park-type area inside the park or not? They said, we want to get more input on those types of questions. They’ve embarked on about a year-long planning process. We’re just about halfway through. It’ll wrap up in August of this year with a final plan. Last night was the third of six meetings to look at different plans.

00:08:16 – Rico Figliolini

So a lot of people that make up the committee, I guess, isn’t there?

00:08:23 – Eric Christ

Yeah, what they did was, yeah, so same thing they’d done back in 2016. They got a steering committee together of primarily nearby residents. And so they did the same thing again this time. First, they asked people who had been on the committee in 2016, hey, did you want to do this again? And about half of those folks said, sure. Like one of my neighbors here in Neely Farm, who was on the committee then, said, yeah. They then asked the city of Peachtree Corners, you know, and I volunteered or didn’t step back fast enough.

00:08:59 – Rico Figliolini

Good for you. No, we need a good rep on there. That’s good.

00:09:02 – Eric Christ

And then they solicited and, you know, they said, hey, Simpsonwood Methodist Church, do you want to have somebody on the committee? Local organization representatives. And then they opened it up to the general public. They had a big community meeting at Simpsonwood Methodist Church and took applications from people. You could just apply by email. They took all of those applications and they said, well, one, we can’t have a committee of like 60 people. That’s not practical. And they also said, we want a variety of members, but concentrated here in Peachtree Corners. So of the 31 committee members, 27 are Peachtree Corners residents.

00:09:45 – Rico Figliolini

That’s actually very good, considering it’s a county park, not a city park. Maybe one day it could be a city park, but not now.

00:09:56 – Eric Christ

We do have, in a sense, I don’t think, the Town Green is our city park today, right? And it has many of the same elements. A playground, a lawn, a stage, bathrooms, you know, trash cans that have to be emptied, all those kinds of things. So, yeah. So what they did last night was they, the prior meeting about six weeks ago, they had presented three concept plans, three different maps, and each of them was slightly different. And so based on the feedback that the committee provided last time, they merged all that into a single map and said, hey, what do we think about this? It’s still not, they didn’t even call it a preliminary plan. There’s still two more stages to go. They said, we took all your feedback and we fit it in here. 

00:10:52 – Rico Figliolini

What can you say was left in that map? Or what is the version, the highlights of it?

00:11:01 – Eric Christ

Sure, yeah, a couple things come to mind. The first thing, you know, what I think was big news coming out of last night was, and I sort of prompted this because I pushed him on it, is that commitment by the county to keep the park natural and specifically to stay within the constraints of the conservation easement. So when they bought the park, there wasn’t any, if you will, underline or overarching boundaries or limits on what the park could be, right? So they could have had playing fields with lights and that sort of thing. But the steering committee back in 2016 pushed hard to say, we need to put out what’s called a conservation easement, which an easement is a restriction placed on land. And so in 2020, The board of commissioners voted unanimously to put a conservation easement on the land. And what it says is, one, the land can only ever be used as a park for the general public. So it can’t be developed into houses or used for a commercial property. And then it also limits the types of things that you could do at this park. Like it can’t have active playing fields. You can have a meadow where you run around and toss a frisbee, but it can’t have soccer fields. It can’t have lights, you know, lighted playing fields. So, for example, there’s a volleyball court there today, and that can stay there, but you can’t add lights to it, right?

00:12:37 – Rico Figliolini

That’s in respect to the residential area around it, I guess.

00:12:43 – Eric Christ

Yeah, I think that’s based on feedback. And also, I think the other thing that we pushed them on for that conservation easement was the priorities for the things that are going to happen at Simpsonwood and right at the top of the list last night that they committed to was that it’s about the primary purpose of the park is the natural resources that are there at the park. And so there was a lot of talk last night about investing in the park to do things like to restore the meadows. One of the meadows right now is full of dirt and rock from the sewer project which the department of water resources will remove and then getting that meadow back to what they call the Piedmont Prairie. That’s, I guess, the type of meadows that we have here on the southeastern part of the U.S. So that was big news. And in fact, they used the word in perpetuity, the conservation easement restrictions. And I pushed again, and they even said, well, Eric, we’re going to go even, you know, be more restricted even than what that document says. Like, that document says we could have, you could have theoretically have pickleball courts, right? Without lights, but you could have courts. And they said, no, we’re not doing that. You could have mountain biking trails under a conservation easement. And they said, no, we’re not doing mountain biking trails. And both the head of the park planning process, as well as the director of Gwinnett Parks himself, Chris Miner, was there. And they both publicly said, no, this is our commitment to this park. So that was exciting. The other things they shared, or in this the new plan they had in prior concepts they did have a dog park area like a, you know fenced in two acre area for dogs, that’s not in the plan anymore. There was a small overnight camping area which the church had actually permitted camping and in a section for scout troops right, that’s been pulled out of the plan.

00:14:45 – Rico Figliolini

So wait so there’s no more, no more camping there at all then?

00:14:50 – Eric Christ

Correct. Correct. I don’t know if that’s immediately enforced, but they’re saying the concept plan that they had shared last time had kept these ten little tent sites near the front of the park off to the left. So they’ve taken those out of the plan. In the concept drawings, there were going to be two multi-use trails. And one which would go from the center of the parking area down to the river and back. And then the other one, there would be a loop around the Great Lawn, the big meadow that’s there today. And they’ve taken that second one, the one around the Great Meadow, off the plan. There’s still a path, but it’s not, their definition of multi-use trail is a paved, improved trail that someone in a wheelchair, stroller, a kid on a push bike could use. So there’s now down to one multi-use trail, just the loop that would go down to the river and come back up sort of along the current road. I don’t know if you’ve been in Simpsonwood, you know, past the chapel.

00:16:01 – Rico Figliolini

Are they going to improve? I think there’s a mulch trail or natural trail there or two, at the 1.2 miles or two miles. Are they going to keep or improve those trails? 

00:16:16 – Eric Christ

Yeah, they talked about that a lot. They sort of had three categories of trails. The first one, what they would call multi-use, which is a paved asphalt or potentially concrete with a maximum of 5% grade, right? So that it’s, you know, reasonable for a wheelchair user or something or, you know, pushing a stroller. And then they have what they called accessible trails, which would be wherever possible, natural surface. There might be, if it’s steep or it’s crossing a creek, then there’d have to be a bridge. If it’s steep, they’d have to potentially do asphalt or concrete there because of the erosion, right? As people walk up and down a steep section. And that’s what they call the accessible trails. And then all the rest would do what they call hiking trails would just be natural surface trails. But those trails would still be intentionally laid out, right? So what we have today in the park is you know, the Methodist church, when they operated as a retreat center, they didn’t necessarily plan these trails. So they’re sort of called, you know, green trails, right? People walking said, I want to go that way. And so you have some situations like you have trails like right next to each other in parallel. You have trails that go up a pretty steep section rather than having like a little switchback. And so they would come in and lay out those hiking trails and put signage. You know, you can if you want to, you can go off trail and walk through the leaves. It’s not going to be stopped there. One of the things I asked about, because I’d heard feedback from my constituents in Revington, which is the neighborhood along the north side, is that there is a current amateur design trail or just an organically occurring trail that comes really close to their homes, to their backyards. And so the county committed that, no, no, when we lay out the official trails, there’d be a goal of 100 to 150 foot buffer between the trail and any adjoining residential parcel.

00:18:17 – Rico Figliolini

That would make sense. Still, I would imagine there’s going to be, because the bathrooms are really bad, for even the scouts to be using. They’re going to probably improve that, I would imagine.

00:18:32 – Eric Christ

The current facility is quite old in comparison. Very poorly, I had a chance to take a tour two Saturdays ago with other members of the committee. And we went to some of the current parks and yeah, the restrooms do not meet the Gwinnett standard. And so they would take that one down, replace it. And then they would also add a second one down towards the chapel, actually a little past the chapel. So if you’re down at the river and you need, if you have a young child and have a bathroom emergency, you don’t have to make it all the way up to the front. Or even if you’re, if you’re having an event at the chapel right now, if you’re, it’s quite a little walk. You almost want to get in a golf cart or get your car to go use the restroom.

00:19:12 – Rico Figliolini

I mean, yeah, I agree. And that’s a great idea to think about that. But holding events, that would make sense. And they’re adding also, I would imagine they’re adding some additional parking because there’s never enough parking for even the current use over there.

00:19:29 – Eric Christ

Yeah, so what they talked about is, yeah, so when it was a retreat center, there were over 400 parking spaces between the retreat center and the office building. Right now, there are about 90, depending on how you count, because there’s some gravel, you know, they don’t have areas that don’t have specific, you know, line spots, right? They’ve talked about three paved areas with 30 spaces approximately each. That would be 90, about the same as there’s now. And then down near the chapel-ish area, a overflow parking area, which would be just grassy, like hardened grass.

00:20:06 – Rico Figliolini

Impervious?

00:20:08 – Eric Christ

Right yeah it would still be impervious right. But and it would, if you had an event like the walk through Bethlehem event that the Methodist church does every year, or if you  had I mean, I’m thinking you know it’s a 75 seat chapel and all of your guests come two to a car that’s still 30 cars or 35 cars right and then plus the normal visitors on that day. So anyway so they ended up with about 90 paved spaces and I think it was 60 unpaved.

00:20:39 – Rico Figliolini

Okay. And that sounds reasonable. Are they still?

00:20:43 – Eric Christ

More in total compared to the 400 that were there before.

00:20:45 – Rico Figliolini

Well even the way it’s split up and stuff it makes, it’s not all one big area so that’s better looking and better use of the land, I bet. Outcrops overlooking the river, I think there were two plans. Is that still part of the?

00:20:58 – Eric Christ

Yeah, they still show those. I mean I think what they’ve, I heard this back in 2016 as well, serving on that steering committee, is that the purpose of the overlooks is actually to protect the environment. And so how does it protect the environment to build these overlooks? And the answer is, as humans, as soon as we know there’s water nearby, we want to go see it. If we can, we want to go touch it. We’re just sort of instinctually drawn to do that. So they know that if they don’t provide these overlooks, essentially outlets for that instinctual drive, people will push their way through the undergrowth, they’ll try to climb down the banks, that sort of thing.

00:21:40 – Rico Figliolini

That happened at Jones Bridge Park. I think that’s why they eventually started years back putting outcrops and rocks and the steps leading into the river and stuff.

00:21:51 – Eric Christ

What they’ve had to do at Jones Bridge is they’ve fenced in certain areas to try to let the bank recover. And we actually saw this on our tour, one of the little parking lots we parked in and we were walking this way. And we said, what are these fencing around these trees? And they said, well, we’re trying to let, these are new trees here. And if we didn’t fence them in, just people walk where they, but people always take the shortest route. Not necessarily thinking about what’s happening to the tree roots and that sort of thing.

00:22:22 – Rico Figliolini

Any other, any surprises or anything additional or something different from?

00:22:27 – Eric Christ

No, I think it’s pretty, everything that, yeah, nothing new added to the concept plans and more things, you know, a shift in, what I view as a shift in focus about natural resource management, the restoration of the meadows, better management of the forest. One of the things we had learned was that about 20 years ago, there was a pine bark beetle infestation in the park. And so the church actually clear cut some big sections of trees if you’re going down the center road along your right. And then they didn’t necessarily focus on forest management, so it grew back as sort of dense scrub pines, which actually now makes it more likely to have another pine bark beetle infestation because the trees are so close together. And so the ecologist who’s on consulting with the park system had made some recommendations about, here’s the type of, what a healthy forest looks like and the mix of trees that you have and just a bunch of scrub pines and a dense thicket is not an ideal environment.

00:23:38 – Rico Figliolini

I’ve got to say, Gwinnett Parks has won quite a few National Park Awards. I was on the Park Authority some years ago, but it doesn’t seem to have changed a lot. They do great work, so I have all the respect for them.

00:23:54 – Eric Christ

Yeah, they mentioned last night that they had been up for an award and they lost out to the city of Minneapolis park system. And where they got dinged was that they didn’t have a natural resource plan as part of their planning process, specifically looking at trees and vegetation. Not that they weren’t doing it, but they didn’t have it as a formal part of their planning process. they’re doing that now for Simpsonwood and that they mentioned two other parks, I’ve forgotten the names. 

00:24:32 – Rico Figliolini

So let’s, I mean if that, I think that covered pretty much. 

00:24:36 – Eric Christ

Yeah to wrap it up so what happens now so three more formal meetings of the steering committee between now and August. So they’re just going to keep refining the plan. What we’re supposed to see next time is a more refined version of the single concept plan. Then the next one will see costs, which would then potentially say, here’s how you’re going to have to phase it. Maybe the total plan is $12 million or something to do all the things on the plan. So here’s how they would phase it in. And then the final step, who is approving this? As you mentioned, it’s a county park, not a city park. So this will go to the Gwinnett parks recreation authority. They vote on the plan and then it goes to the board of commissioners for final approval and funding.

00:25:23 – Rico Figliolini

Right and we have two, if it’s the same. We have two appointees from our commissioner that represents us on that. 

00:25:31 – Eric Christ

Right, yeah. From district one yeah. And there are two members, two of them are from the parks authority Eric Thigpen, who’s the current chair. And then, I forgot her name, another woman. She actually lives in Lawrenceville, so she’s presumably not a District 1 representative.

00:25:50 – Rico Figliolini

So let’s segue then into this. So there’s another park here in the city, Jones Bridge Park. I mean, there’s several besides these two. So Jones Bridge Park is another one that has had some issues people are a bit upset with. Things that go on there sometimes on off hours or even during the weekends where garbage is overrunning maybe or, you know, just things that happen. Do you have any insights?

00:26:18 – Eric Christ

Sure. Yeah, I think there’s a group of local residents who’ve formed. I don’t know if they have an official name. We’ll call them the Friends of Jones Bridge Park, right? So they live nearby or they enjoy the park. And they had reached out and gotten in touch with the park system. And so they’ve had a couple meetings, at least two, and I think gotten a very good response from both the park system and also Gwinnett Police, who’s responsible for patrolling the parks, as well as our own city marshals who’ve helped out as well. And so I attended a recent meeting of this Jones Bridge Park community meeting. And so one of the things that I recall was, you know, there had been problems with people parking outside of designated parking spaces, right? And specifically, there is actually a good amount of parking in the park. Because if you go farther into the park, up towards the soccer fields, there’s parking there. But people were just being a little lazy and saying, I don’t want to go to the soccer fields. I want to go to the river. So I’m just going to park on the grass or pull over, you know, pop two of my wheels up on the curb. So Gwinnett police, starting in July, had gotten more aggressive about warning and then towing. So they’ve towed 45 cars since July. Although since October, they’ve only had to tow two. So the message seems to be getting out, you know, find a parking space.

00:27:51 – Rico Figliolini

Well, the weather is getting cooler and come the summer.

00:27:53 – Eric Christ

Yeah, that could be right. Fewer people there. The trash, you know, the county had committed to adding additional trash cans. You know, Rico, when I go to a park or any public space or even our Town Green and I see an overflowing trash can, I don’t see a problem with citizens. I see a problem with the city or the county that we’re not emptying that trash can. What I see is that somebody tried to bring their trash to the trash can, but it was full. Presumably, they didn’t take it to their car, you know, and so they put it next to the trash can. So that says we either need to empty them more often or we need to have more of them. And that’s not to say that as in any park, any public space. No, there certainly was, is trash not near trash cans down along the river or something. And that’s the you know, the yeah, sometimes people treat public spaces differently than they do their personal spaces. The other thing that the county had committed to reacting to the complaints about after-hours activity, all Gwinnett parks close at dusk. And so the county has or is going to put a cutoff timer on the power outlets in the pavilions at Jones Bridge so there won’t be power after 6 p.m. or you know, it literally detects that it’s dusk or anything like that. The other thing that the city had done is we had installed a license plate reader camera on the road that, leading into Jones Bridge park and it’s programmed to if it sees a license sees a car, sees a license plate after hours it sends an alert to Gwinnett PD okay. And if they have, maybe we can talk about that a little bit, if they have an available officer, that officer will respond to that alert. And the major said, West Precinct commander had said that since July, they had been to the park 150 times. So that’s almost once a day. So that seems to be working.

00:30:16 – Rico Figliolini

Were they going to do, I know someone was asking about 24-hour camera surveillance in the park.

00:30:25 – Eric Christ

Yeah, so once again, the city had offered to subsidize, purchase through our Curiosity Lab, we have pretty good connections with vendors, and we don’t mind trialing new technology. So we’d help get cameras inside the park. At this meeting, this might have been a result since that meeting, they were working on improving the internet infrastructure and the power availability. But essentially what you do is you replace like the top of one of the street lights in the park with a new head unit, it’s called, which would have cameras. So the city is still happy to help support that effort.

00:31:04 – Rico Figliolini

Okay. So, you know, these things progress. I mean, we could always talk about at another point, the city taking over those parks and they become city parks. But then again, we’d have to stand up a parks department.

00:31:18 – Eric Christ

Yeah, because right now, you know, our staff of 28, whatever we’re at right now, you know, we do, I think, a pretty good job of managing the Town Green. But yeah, that’s, you know, managing, you know, a 230 acre park like Simpsonwood or Jones Bridge is much smaller, but it has active playing fields with, I think you actually wrote an article about him, in Peachtree Corners Magazine, the Jones Bridge Football Club, I think.

00:31:45 – Rico Figliolini

Right, 50-year anniversary. Yeah, football and soccer. It’s a soccer club, right?

00:31:51 – Eric Christ

And to maybe wrap it up and draw a distinction with Simpsonwood, Jones Bridge is certainly not under a conservation easement. It’s an active, what they call an active park with playing fields, with lights. And sort of a mini version of what we have over at the Pinckneyville Park, right, with softball fields. So a different experience, for sure.

00:32:14 – Rico Figliolini

Yeah. I mean, we have good parks around here. Alright, let’s move away a little bit from the parks, and let’s get into, let’s talk a little bit about what just recently got voted on. There’s this trend of doing office conversions to apartments or hotels to apartments or multifamily. So there’s one that you were telling me just before we started the show, that Gwinnett Housing Authority has taken over and will be managing. And this is in an area by Jimmy Carter and Peachtree Boulevard. I have to stop from saying Peachtree Industrial Boulevard.

00:32:52 – Eric Christ

I introduced the resolution to change the names. I’m glad to see you. You know, after Chamblee and Dorville had changed Peachtree Industrial Boulevard to Peachtree Boulevard. Georgia Department of Transportation changed the signs on 285. And now they just say Peachtree Boulevard. So they said, well, I said, well, we need to update the name as well. But yeah, so a couple of years ago, six years ago, the staff was thinking ahead and they created a new option in our residential code that would permit an extended stay hotel to be converted into apartments through a specific process. You know, normally residential and hotel space, you know, different sections of the code. But we said, as we particularly, unfortunately, our friends to the east in the city of Norcross have had some challenges with extended stay hotels that they essentially go down in quality, go down in safety and security and become a problem. So on Jimmy Carter Boulevard, just when you come off Peachtree Boulevard, there’s a car wash there. There’s the Crown Sports Bar across the street from what I still think of as the old LA Fitness Shopping Center. There were actually two extended-stay hotels just down a short road. And one of those particularly problematic regular visits from the police. And Southern Gwinnett Housing Authority, said we’d be interested in purchasing that property and but we don’t want to run it as an extended stay hotel right? Extended stay hotels are you you rent by the week and it’s a very tough environment for the people living there because because it’s a hotel you don’t have any tenant rates so you can be kicked out without notice because you’re a hotel resident not a lesser right, or a lessee. And it creates this challenging environment. And so they said, we want to convert it into apartments, which will be rented by the month, by the year type of thing. And so they came to staff. Staff worked with them on some conditions for the property, one of which was that the total number of units would stay the same, 73 units, and that they would do refurbishment and investment in it. Ordinance actually says to do this conversion, you have to put a washer and dryer in each unit to make it a true apartment. And they said, these units are pretty small. There’s already a central laundry facility. And could we get a waiver from that one requirement? And the staff recommended approval of that. So they came before city council last Tuesday and they presented. A couple of questions I asked was about who are the target market for these apartments? And they said, as the housing authority, they have specific objectives of what the type of housing they’re trying to provide. And so their target market is a twofold, it’s young adults who’ve aged out of foster care, no longer eligible to be part of the foster care system. So that’s 18 to 24 years old. And then also seniors. So they have low income, fixed income seniors who are struggling to find a safe place to live and that they have some experience both here in in metro Atlanta but in other states that having a mix of young people and seniors creates this great synergy. And so and they also, one of the questions I asked was you know staff on site right? And so they said yep, of the 73 units two of them would be for staff. One would be for a property manager, full-time property manager, who would live on the property. And the second would be for a case manager from the housing authority who would provide social services to both of those constituents or types of residents. And so that request passed unanimously, which sometimes when it comes to housing and the word apartments, we don’t always get unanimous votes on council. But this one, I think everybody agreed. I don’t want to speak for my other council members, but it certainly appeared to me that replacing an increasingly problematic extended stay hotel with apartments that would serve underserved communities would be a good change.

00:37:31 – Rico Figliolini

Interestingly enough, the other day, I forget who I was speaking to, it was someone in the police department, and they were mentioning that that area of Jimmy Carter and Peachtree Boulevard. I keep wanting to say PIB at least instead, or PB. Yeah, so that area, if you take that and work your way out as a circle, that is the higher crime area, if you will, moving out from that circle in this area. And you mentioned that that was obviously an extended stay hotel. And there’s one right next to it, actually, as well. Well, now that there’s one there, that’s one of, what, three? 

00:38:22 – Eric Christ

Yeah, there might be three left in the city after this one. And then there are a couple right on our border, right? People don’t always necessarily know where Peachtree Corner ends and Norcross starts. And, you know, we’re working to support City of Norcross as well as they deal with these challenges. And I certainly don’t want to, you know, blame the residents of the extended stay community. Right before I started, we talked about that the city of Norcross happens to have a housing authority and they had done a study that actually gone and knocked on doors and said, hey, how long have you been in an extended stay? Why are you here? And they found different types of residents. Those that were families, one of the most common reasons they were in an extended stay was not that they didn’t have jobs and couldn’t afford apartment rent. It’s that they didn’t have enough cash reserves to fund the security deposit and the first month’s rent.

00:39:17 – Rico Figliolini

That’s right.

00:39:18 – Eric Christ

Let’s call it two months rent. So getting that. And so like Norcross is looking at creating a, they’ve already done so, a grant program to say, hey, if we can get you into an apartment, you’ve got a job, you’re going to pass the background check at the apartment, that sort of thing. We’ll help, you know, give you the table stakes to get into the apartment.

00:39:38 – Rico Figliolini

And that’s a great idea. And that’s, yeah, that’s really a good idea. It’s like someone, like a business owner, investing in their property to a degree, but their operating, the operating funds could handle the operation, but maybe they can’t pay off the debt. And that’s how that feels like to me. You want to be able to do it. You can pay for it, but it’s getting over that hurdle.Before we get to, I know you have limited time, so I just want to make sure we cover also the next thing, which is the upcoming elections, right? You’re running for re-election in post four as an at-large seat. 

00:40:22 – Eric Christ

No, I’m district two. I’m post two district two. Four is Councilmember Joe Sawyer. And six is Councilmember Bert Ratwick. Yes. Yeah, this November.

00:40:33 – Rico Figliolini

Yeah, sorry about that. This November, we have city elections. So we have elections every, you know, there’s seven of us on council, the mayor plus the six council seats. Half of us plus the mayor are elected in one cycle, and then the other three seats are elected two years later. And so we call that sort of our, our big and our small election. Alright, cause one is four, Mayor plus three and one is three. So this year it’s the small election. So posts two, four and six will be up for reelection. The election is like, you know, every election, the first Tuesday in November. So November 4th. And one interesting thing about this year’s election is because our city elections are in the odd years, we don’t normally have other countywide elections happening at the same time, right? Because the presidential election is in the even years, and then the midterms are in between that. That’s an even year, as well as our gubernatorial and our state legislative elections. But every now and then, the county has an election in an odd year, and it could be something like in 2015, there was the most recent Board of Education SPLOST. This year, there actually will be a county-wide election because of a state mandate that it’s finally time to have some elections for the Public Service Commission. There was some litigation over the PSC, and so elections were delayed, but two of the seats on the Public Service Commission will be on the ballot this November. So on November 4th, there will be at least two elections, the PSC and if you live in a city here in Gwinnett, there’ll be city elections. And a personal pet peeve of mine has been the fact that when that happens, that we have to go to two different places to vote. And the reason is that Gwinnett, in contrast to all the other counties in the metro Atlanta area, and in fact, I haven’t been able to identify a single county in Georgia other than Gwinnett who doesn’t offer the cities inside the county the option of combining elections. And this, I’ve been working on this project a long time because when I started this after that, actually back in 2016 when I first ran I was in a special election in an even year, I was in 2016 and so to vote in my election you had to go to two places in May of 2016. So I said this is dumb. And at first I was told, well, the Board of Elections has a policy against providing city elections services. So I went to the Board of Elections and lobbied them and said, this is dumb. And so I got them to rescind that policy. And so now here in 2025, this is the first time since 2013 for the city of Peachtree Corners that on the same day as our city election, there will be a countywide election. And so what we’re asking the county now to do is please just tell us what the cost would be if we were to tag along on the election you already have to have. You already have to open up all 156 polling places. You already have to have your three weeks of early voting. We know it’s an electronic ballot that can, when Rico walks in, it can say, hey, Rico, in addition to the PSC, because you live in Peachtree Corners, I’m going to show you these additional you know, races. And we know they can do it, Rico, because in 2013, 12 years ago, that was still during our two-year transition period with the county when we first became a city. They did this exact thing for us. We had our 2013 council elections, and we even had a referendum about this tax allocation districts that people voted for. So we know they can do it. Just right now have been sort of dragging their feet on telling us what it would cost for us to hire them to manage our election.

00:44:55 – Rico Figliolini

How many precincts are in the city of Peachtree Corners?

00:44:56 – Eric Christ

Yeah, so if you look at the county precincts, because when the lines were drawn, that predates the city existing. So it’s eleven or twelve, of which nine, if I recall correctly, eight or nine are wholly inside the city, right? So every voter at that polling place like the good age building in Jones Bridge Park is a resident in the city of Peachtree Corners and then the other three are split. But which they already know how to do this that they have other precincts where they have some of the people vote in some state house race and some people don’t and the computer system takes care of that it just, I mean you when you log in, or when you log in, when you check in. 

00:45:40 – Rico Figliolini

Yes. I can’t imagine, I mean it costs us what $50,000?

00:45:45 – Eric Christ

We generally budget $50,000. Yeah, Kym Chereck our city clerk does a great job. She comes in below that. But it’s also just the confusion and the inconvenience. Because here’s what’s happened. People are going to, for the PSC, somebody’s upset about their electrical bill. The Public Service Commission regulates Georgia Power and other electrical monopolies. That’s their primary function. So they’re going to go vote early, let’s say, over at Pinckneyville Community Center. And then they’re not going to see the city races on there. And then they’re gonna go, I have to do this again? What? Or they’re going to come to City Hall on Election Day, vote in the city races, because you’re going to have local candidates trying to get their vote out. And then they’re going to vote for the PSC thing. Well, you’re going to have to go to Peachtree  Elementary. You’re going to have to go to PCBC. And they’re going to go, well, I got to go to work. I don’t got time to do that. And, you know.

00:46:43 – Rico Figliolini

No, I agree. I mean, even under $50,000, I mean, how much can it possibly cost the county to add for what we’re talking about when they already have the precincts in place? Everything’s in place. They just have to, really, it’s almost a programming issue.

00:47:00 – Eric Christ

It is. It’s literally just programming to say, if voter you know, reside in Peachtree Corners, then show these races on the ballot. And we know from 2013, Rico, the last time this exact situation happened, they charged us $35,000.

00:47:18 – Rico Figliolini

There you go. Okay.

00:47:20 – Eric Christ

So yeah. But let’s add some inflation in there. So, okay, it’s 50K. Even if it’s more, you know, it’s 60. Even if it’s more than we’ve read it, it’s still, from Eric’s point of view, that’s still the right thing to do for the voters.

00:47:32 – Rico Figliolini

Yeah. I totally agree, and I’m glad that you did that because I always thought that it was stupid to have to do that, to go to two different places. And not just the pain of doing that, if you will, but it’s almost undemocratic because it forces the well-intentioned voter to have to go to two places. And not everyone is like that, right? So you end up disenfranchising quite a few people by forcing them to split up and making choices. Now, granted, there’s early voting, but we don’t have early voting in the city. You vote on that day, right? I mean, there’s absence of people.

00:48:22 – Eric Christ

Now, in the last couple of elections, we have had a smaller period of election voting, but it’s generally because our city clerk, and this is one of the reasons why she’s been able to keep the cost low is that we’re open from like nine to six, right? We’re not open at 7 p.m. You know, when the county does it, and I love what they do there is, you know, they’re open for like 20 straight days, Saturdays included at 7 a.m. to 7 p.m. so you don’t have to remember because everybody knows election day. But also for the cities in Gwinnett, we do have a few cities in Gwinnett who do hire a county to manage their election. But those are cities who cross the boundary. So like the city of Auburn, which is in northern Gwinnett, is partially in Walton County. So they hire Walton County to manage their elections. And Walton is much, much smaller than Gwinnett. But they say, sure, we’re happy to do that. It reminds me, if I recall, back in 2018, we had a city special election to vote on something called the brunch bill. This was about whether restaurants could serve alcohol before noon. And so for us, the first opportunity to do that was in 2018, but our next scheduled election wasn’t until November 2019. But we as a council said, we don’t want to wait because we don’t want our restaurants to be at a disadvantage. If John Streif does it, then people want their mimosa or their Bloody Mary at 11:30 in the morning. So we said, we’re going to go ahead and do the election. So what we had to do, our city clerk had to get the polling place, which, yes, is our community chest room. Hire the poll workers. Advertise the election. All that just to ask the single yes or no question. So she did all that. We held the election. Cost us about $20,000. And we had 4% turnout. Rico. 4% of the people in the city came out. City of Johns Creek did the exact same thing on the same day. But all they had to do, they picked up the phone, they called Fulton County, and they said, run our election. And Fulton County did everything else. They had 64% turnout participation in their brunch bill. And then here, to add insult to injury, Gwinnett County, for the unincorporated parts of Gwinnett, right? So there’s only 20% of it comes inside a city. They also had to hold the brunch bill referendum. They did it on the same day as ours. And they had 55% participation across the county, but they wouldn’t add ours to their ballot back in 2018. So I’m pushing hard on this issue. I got the council unanimously endorsed a resolution that I had drafted that called on the county. All we’re asking for right now is please give us an estimate of the cost. State law already allows us to hand over our election management responsibilities to a county, state law already permits this. But we said for us to decide whether we need to do that, you know like because, I don’t know the county comes back and says it’s three hundred thousand dollars. Well why they would come and, no but let’s just say they did right, we might say whoa no. If they come back anywhere near close to 50,000 then I think there would be you know, I’m certainly gonna argue passionately, I wish that, we should on these elections.

00:51:56 –  Rico Figliolini

I’m totally behind you on that one. Yeah. So I don’t even see that there should be an argument on their part.

00:52:04 – Eric Christ

We’re trying to figure it out. Because as I said, I researched this. Every single county around us, even Little Hall County, it’s not that little anymore to our north, they offer it to the city of Gainesville. Dunwoody, to our west, DeKalb runs the elections.

00:52:20 – Rico Figliolini

How late do they have until. Well, how late do we have until they have to?

00:52:26 – Eric Christ

Yeah, we still have some time. The biggest stumbling block is we have to update your official voting. So right now, if you look at your voter registration card, it says for federal and state elections, you vote at, like for me, I vote at Peachtree Elementary School. But it says for city elections, I vote at city hall. So legally, we have to tell people. Update your voter registration, your polling place. And so, and there’s a postcard that gets mailed out when that happens. So the elections in November 4th, early voting, if we piggyback on the county and they do three weeks of early voting. So, yeah, we need to decide probably within the next, you know, 45 days or so just to get, because what would happen is the county comes back with a cost estimate. We then also have to negotiate an agreement with them. In DeKalb, for their cities, they say, we’ll run your elections for you, but we don’t want to do the candidate qualification piece. That’s where you show up at City Hall, you sign a form, you write a check. And our clerks are like, no, that’s perfectly fine. She already has to do that today, so that’s not a problem at all. And the other thing those agreements say is, if there is a lawsuit over this election, the city has to be the one to bear the burden of that lawsuit. And our answer is, of course, that’s fine. It’s our election. We’re just hiring you to run it. If somebody wants to sue over it, yeah, we’ll take the lawsuit. Yeah, that’s perfectly fine. So get a cost estimate, get a contract. And as it’s been with lots and lots of other counties doing this, there’s lots of examples of how to do that. And then move forward and get it done so that when people show up in November, they can go to one place.

00:54:26 – Rico Figliolini

Excellent. Eric, I appreciate you spending your time with us. Eric Christ, he’s a city councilman post two, right? Running for re-election. You know, ChatGPT just got that information wrong. I was being a little lazy and I used ChatGPT.

00:54:47 – Eric Christ

Yeah. Well, you know, so for city elections, we don’t have primaries, right. So that everything happened for us, the candidates will qualify in August. That’s when you officially become a candidate for reelection.

00:55:03 – Rico Figliolini

Because it’s a nonpartisan race.

00:55:05 – Eric Christ

That’s correct. Yeah. We don’t run with party labels. A few big, big cities like Atlanta have run partisan elections. But of 538 cities in Georgia, the vast majority are nonpartisan elections. 

00:55:21 – Rico Figliolini

Well, we’ve been speaking to Eric Christ. Thank you, Eric. Appreciate you sharing the information on Simpsonwood Park, on the elections and all these things. There’s definitely going to be a lot of stuff to talk about over the next three months, four months that’s going to be coming up. So I’m sure we’ll have you back again at some point to talk a bit about some of these things.

00:55:45 – Eric Christ

Sure. I’m always happy to do it.

00:55:47 – Rico Figliolini

Yeah, I appreciate it. I want to say thank you also to EV Remodeling Inc. and to Vox Pop Uli for being supporters, not just of these podcasts, which includes this, Prime Lunchtime with City Manager, and UrbanEbb, but also Peachtree Corners Magazine and Southwest Gwinnett Magazines. So appreciate them supporting us, our journalism, and the ability to put out this stuff. And just, you know, listen, we’ve been doing this, I’ve been doing this for seven years, and nothing, you know, things just get more complicated as we go and having media out there to be able to bring people like Eric on to explain things is really important to do that. So if you found this podcast, whether it’s video or audio, whether you found it on Spotify or on YouTube, please share it with your friends that live here in the city. Let them know what we’re doing and let them know what’s going on. So thank you again, Eric. Appreciate it. Appreciate you being with me. Let me, one more thing, I guess. If anyone wants to sign on to your really, really good newsletter, I love your newsletter. You give your opinions on things. You share all sorts of stuff going on. Tell them where to find that and how to get subscribed to it.

00:56:56 – Eric Christ

Yeah, the simplest thing to do is, the URL’s a little complicated for the MailChimp sign-up form. If you go to my Christ for City Council Facebook page, it’s a pinned link on that page. It’s probably the easiest way to. You can direct people.

00:57:13 – Rico Figliolini

And they can find that by searching, is it Vote for Christ?

00:57:17 – Eric Christ

Well, yeah, just go in Facebook, Christ for City Council. We’ll take you there.

00:57:24 – Rico Figliolini

Cool. Alright. Hang in there with me for a minute. Everyone else, thank you again. Leave your reviews, your comments. There’ll be links in the show notes as well for most of what we’ve discussed. So check that out.