Working and owning a Beauty Industry Business has its challenges and its own ups and downs. Geoffrey Frost, our guest on today’s episode of the Capitalist Sage, has gained wisdom through his experience in this trade. Join Karl and Rico as they chat with Geoffrey about what it takes to have a good team, manage your business, and ultimately keep your clients happy.’
“I’ve heard this before for many people and it’s really true. Culture in a business happens in any work environment whether you like it or not. So you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room.
So you just have to be really mindful of that. We knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.”Geoffrey Frost
Karl: [1:11] Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with TransWorld Business Advisors. And my co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine. How’re you doing today Rico?
Rico: [1:30] Hey Karl great week. This is a good time to be podcasting.
Karl: [1:33] Oh, absolutely. Lots of fun things happening. Why don’t we start off by introducing some of our sponsors today?
Rico: [1:40] Sure. I want to let everyone know where we are first. We are at Atlanta Tech Park in Tech Park. in the city of Peachtree Corners. It’s a great space that you can come to. If you’ a midsize or its startup company or a company going through the acceleration phase. Robin Beinfait who started this company, this place actually, is a workshare place with a lot of bells and whistles including being able to meet venture capitalists learn from other startups and such and also for those people that want to come here and use the space as event space, also. This is a great place for that. So let’s take part. This is their podcast studio I want to thank them for that.
Karl: [2:23] Absolutely. Just a couple cool events that are that are coming up. Asian Film Festival is starting off on October 11. They’re also going to have several events in November that’s also coming up on the schedule. Look forward to North Atlanta Technology showcase and a couple other cool events. Check out their website if you want to see some of the events that’s happening at Atlanta Tech Park. The North Atlanta Tech showcase going to be on November 14th, actually. So another place to see the new technology companies that are happening here.
Rico: [2:59] It’s amazing how this place has been used, the Atlanta Asian film festival is the largest in the Southeast that’s being done. It’s going down right here. Our next sponsor is Gwinnett Medical Center they’ve just opened up about three-four months ago and they have opened the GMC Primary Care and Specialty Center so you can go there and see a primary care doctor and also get your mammography done and your X-ray done right on site and recently Northside Hospital just bought them up. So they’re part of that hospital system as well there. And they’re on Peachtree Parkway, you can find more information at Gwinnett MedicalCenter.org/ptc
Karl: [3:43] Fabulous. Well, I’d like to introduce today’s guest; Geoffrey Frost who is owner and stylist of Frost Salon located right here locally and Peachtree Corners inside of the Ingle’s Shopping Plaza. So if you ever go by Ingles, you could see the salon there. We’re going to talk today about growing and starting a small Salon Beauty business in particular. Just learn some insights around that. How are you doing today Geoffrey?
Geoffrey: [4:12] Doing great. Thanks for having me.
Karl: [4:13] Oh, thank you for coming and joining us. A lot of times, people talk about large technology business and so on but people would be surprised to know that one of the biggest industries, especially when it comes to small businesses, are in Beauty care. Whether it’s hair salons, nails, eyebrows, waxing. It’s one of the largest segments of the market especially dominated by small businesses. We thought it’d be great to talk a little bit about what it’s like to start up a business like that and some of those things. But why don’t we start off with you introducing yourself to us a little bit, tell us a little bit about yourself.
Geoffrey: [4:50] So I’m originally from Atlanta, Georgia. I was born and raised here. One of the natives. Yeah, how many Georgia peaches are around here. Everybody’s a transplant it seems. But yeah having lived here my whole life watching the city just blossom and grow and get bigger and bigger. I met my wife not in Atlanta, I actually met my wife we can get more into that later, but I met her in London, England and we did a long distance before she came here and together we live in Peachtree Corners. We’ve lived here since we’ve been married we’re about to celebrate our 10-year anniversary. So Jen is a very talented stylist and just an even better person and then together we have four children. We have two boys and two girls and so we’re very much ingrained in the community. Our kids are in the local elementary school. We have our younger two in the local preschool and between church and sports and just socializing and we’re definitely a family full and on the go for sure.
Karl: [5:54] And tell me a little bit about starting up your business.
Geoffrey: [6:00] Yeah. So like I said my wife and I met through the hair industry, so I used to work as an educator for a hair product company and to give you a little more background, my father was a hairdresser. He owns a salon. His salon is in Dunwoody and I used to work with him for years before we opened our salon here in Peachtree Corners. But doing education for a hair product company and what that entails is going to trade shows or even in Salon classes and sharing inspiration, whether it be hair cutting, hair color and just kind of keeping your finger on the pulse of what are the new trends and what are the foundational principles that always need to be hammered home. But through that process it was interesting. I got a chance to go into some really cool salons, you know some not so cool salons. So you get a chance to see some really nice working environments and you can, you know start to sow that seed. What kind of salon would I want to have when the time comes to do it? But obviously I gained an incredible amount of confidence being able to share that vision, that dream with my wife, so it’s not just on my shoulders it’s on hers. So it’s nice if you’re an entrepreneur to have somebody really close you can trust.
Karl: [7:12] Absolutely. I know when couples are in the same industry, they can understand and empathize with you know, things that are going on at work and so on and going on with the business, so that must be a huge. How did she help you with the business?
Geoffrey: [7:28] Yeah. So we always had an idea of what we wanted to do and it’s nice to have that check and balance by somebody who really knows the industry. And so we knew how important it would be. I mean there’s the financial component of course, but we knew how important it would be if we’re going to do this because obviously you can make a great living being a hairdresser working for someone else, not be an independent stylist, and rent your chair and you can make a great living that way. But we knew if we were going to do the salon ownership and build a team that we had to really just have our ducks in a row on what kind of, what kind of employees do we want? What kind of bosses do we want to be? I’ve heard this before for many people and it’s really true. Culture in a business happens whether you, any work environment, whether you like it or not. You know, so you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room. So you just have to be really mindful of that. So we knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.
Rico: [8:54] You know it’s interesting to me, it’s the way you were describing. I keep thinking of the restaurateurs I know. Yeah, and they’re all like, they’re looking at other businesses before they start their own. And they’re trying to figure out, “Oh, do I want to be like that, or do I want to be like this.”
Geoffrey: [9:08] A lot of blueprints on napkins.
Rico: [9:10] That’s right. Yeah, and not only that, you’re talking about culture. In a restaurant there’s the front and the back end, right? The kitchen side and then you get the service side and sometimes they compete with each other. But in a hair salon you’re all up front. There’s no backside for that. So I can see how a culture could be taken over by employees, of their disgruntled, or if the team leaders are not strong enough to do that, but it’s cool that you’re working with your wife like that.
Geoffrey: [9:36] Exactly. We love it. We work well together.
Karl: [9:38] If you think about it, so in the restaurant like you mentioned in this. In principle, you’re providing a service. And to provide this service, this is one of the industries that I’m going to safely say might be Amazon proof. I don’t think that they can dominate that industry from the staff delivering that kind of service.
Rico: [9:58] They can’t drone delivery.
Karl: [9:59] They can’t drone delivery their hair. But the nature of it, people are so attached to their stylist. They tend not to jump around, they tend to kind of follow someone. If their stylist move, they move so finding the right people and keeping them motivated and happy. It seems to be really an important part of that industry. Anything that you’ve seen in the industry that’s shifted and how you attract and retain stylists? Because that seems to be an area where, especially in a low unemployment time like we’re in now, that seems to be a challenge.
Rico: [10:37] No, attracting a strong stylist and building a strong staff is really, I mean if you ask salon owners and I would imagine across generally beauty business or other service industries. Staffing can be one of the biggest challenges just finding those right people that fit that culture and what we’re talking about. And it’s always up to, where to find good people, what can I do? But I think you’ve got to almost start with the client in mind and one thing that we’ve done is we’ve essentially tried to identify who is our ideal client. You know, they’re all not going to be the same but just a range. So what is the age range? Do you want to specialize in, do you want to be known as the person who does great color? Do you want to work with women between a certain age? Just knowing exactly who that perfect client is for you and then shaping your staff around, can they meet that need? So one of the biggest things that people in our industry specifically do is, is where’s the education for stylists happening? It’s happening in hair schools. And so you’ve got to get your foot in the door. You’ve got to go in and offer yourself that you’ll do a free class and we’re always looking for people to come in and do that and you can start to sow that seed that you might be a cool place to work and you might have something more to offer than just a chair.
Rico: [12:04] So I wonder for stylists what are some of the things that help the more successful stylist really earn a great income? Is it technical skills? Is it people skills? What have you seen is the thing that helps folks that stand out? The ones that you’ve seen that just stood out?
Geoffrey: [12:23] That’s a good question because there’s a lot of different answers for it. And I’ve seen some people who have the ability to make amazing connections with individuals so much so they almost feel like family, the closeness. And there’s been times I’ve seen really I would say mediocre hair being done by that person. And it’s amazing how much somebody’s willing to look over from a skill standpoint because they’ve made that connection with people. I’m sure you guys have bought something from the salesperson because you really like them and you maybe look back and think I probably didn’t need that product, but boy they sure were great. But with that said, the… I think when you look at the actual aspect of doing hair or doing anything that is of a trade because let’s be honest. We get our license from the state of Georgia, the same place an electrician or a plumber gets their license, same office. So it’s very much a trade and that is kind of a hot topic right now in discussion circles, but there’s an artistic component and there’s a technical component. And to be artistic you have to be technical. Some people choose to stay in that technical zone, but there is no way that somebody can be a successful hairstylist without some nice balance and combination of technical foundations and then expanding on just personal artistry. But at the end of the day the big black eye with our industry has always been are we professional? Do we present ourselves professionally? Are we on time? Are we reliable? And I think for a truly successful person or industry, they’ve got to be able to start with that as a foundation, then build the technical foundation of hair cutting or hair color, whatever service they like to provide And then let the artistry kind of bloom after that.
That’s when you really see somebody kind of have it and that’s more innate.
Rico: [14:24] Do you find more, you were saying about teaching and schools, and that makes sense to me because then you’re finding talent that’s young. That’s already not out there, maybe biased for some reason.
Geoffrey: [14:37] Yeah. Or bad habits already.
Rico: [14:41] So you find someone that’s maybe talented you could see that talent then and then you just have to bring them up. Is that a better choice?
Geoffrey: [14:48] Yeah, there’s no doubt. There’s many people in my industry that have said and written really inspirational things. But one of those was build a star not find the star and it goes back to the culture thing. You bring somebody in, they could have a little bit of a skewed view from somewhere they worked or like Karl said, they may be using techniques that don’t really aligned with end results that you’d like. And it’s a lot easier to build somebody from the beginning than it is to deconstruct and reconstruct, you know.
Karl: [15:21] So I got, I’m curious then why do most business owners avoid that building, recruiting. That so many love to you know, get folks to switch over and that. But that building, what did it take for a good salon owner to be able to build somebody. Give us some examples.
Geoffrey: [15:46] It’s a good question. I think it’s intimidating to bring somebody in. I think sometimes for a lot of business owners there’s a little bit of fear. Then maybe that person has got some experience might, may not look up to them with revering eyes as much as a new person. They may come in with their own attitudes, but we’ve always thought if we found the right person. Now, the term would be like a senior stylist, somebody who you could really trust to do good work that does not want to manage administrative costs and overhead and things like that. Somebody who justs want to do some good hair, kind of clock in and clock out, and build those relationships and just like I said do a good job. I think a lot of businesses struggle with that because I think they could be a little threatened by it. But it really does take the right person. I mean our industry, the hair industry’s got some characters in it for sure. As you could imagine, you know, there’s many times where somebody says, “Oh you like working in the hair industry?” I’ll be talking to like a male client and, “Oh I used to date this hairdresser. She was crazy” You know? So there are some stereotypes that need to be broken, I think. But yeah, you’re attracting a group of people that generally are very social. They’re very creative so they could be a little bit out there and from an artistic standpoint. And I think it’s almost a requirement that you have ADD like it’s, everybody’s got this energy. I’ll be honest. A lot of hairdressers are typically, were not great students because they prefer to learn in a more hands-on way. And their connection to the world is much more artistic and social. Not so much the you know, sit down, read the book without any distractions. You know, crank out math equations. Those people belong in an engineering program or something like that, but you don’t want your hairdresser to have that personality. You wanted them to be funny.
Rico: [17:32] If I had hair. I’ve wanted someone that would, when they put their hands in my hair and it’s like they’re molding it almost, right? You think of clay and stuff like that, you’d want that beauty to be able to come out.
Karl: [17:46] I wonder if the model would be more like in the music industries and artistic. So if you’re managing a group of stylists that are talented. They’ve got these A and R guys in music that develop artists they take them and they’ve got some, they could sing a little bit but then they craft them. They send them to the training school, teach them the dance steps put them into school with different producers and they treat artists in a different way, manage them to be successful. I wonder if some salon owners treat stylist less like artists, more like, you know, maybe a group of accountants and that’s what creates these toxic cultures that sees that turnover spinning. You know, have you seen that?
Geoffrey: [18:34] Yeah, no, I think that’s a really cool comparison. I’ve never thought about it as it relates to the music industry. We used to go get lunch. We did a hair show and a group of us might break away from model prep and go to a restaurant and get lunch and you know, the hostess would be like, alright, you guys are either in a band or you’re hanging out, I don’t know. We do hair. Well, okay, that makes sense, kind of a motley crew of sorts. But, I think that’s a really good comparison. I think that does make a lot of sense with the music comparison because you know, if you get too stuck on policies and creating the structure, then you’re kind of the antithesis of who you say you’re attracting. You want to attract, kind of free thinking artistic people, and just let them know, “Hey, we’re going to take care of some of the boring stuff. The accounting, payroll kind of stuff, you know, but you make the connections. You create art. And we just, you know, require this much professionalism.”
Karl: [19:30] And yeah and to dismiss the myth that stylists maybe can’t be professional or artists can’t be professional. You ever look at any of these documentaries on these musicians, how they train for a show. They have to show up on time to train for… It’s not about the ability to do it. It’s creating an environment that artists can thrive. So they’ll bring the structure and the dedication and professionalism. But what I think it is, is figuring out the stuff that stifles their creativity and removing that and allowing that to be able to be there.
Rico: [20:05] Isn’t it a bit of a fine line too, because obviously you’re renting a chair to some degree, right? They’re independent contractors. So you..
Geoffrey: [20:13] It’s either that or commission.
Rico: [20:15] Or commission. In either way, though they’re still based on the revenue that they generate. Yeah, right. So there’s a little play that you have to have in there you and the whole team cohesion of a company and then the fact that they’re individual players to some degree.
Yes, right. So, how’s that work with the balancing of that?
Geoffrey: [20:35] No, that’s an interesting take. There is a balancing act because I think the establishment of you know, you’re on time, you’re prepared. We do a couple of things with our staff and we strive to be perfect at it and it’s something that we harp on quite a bit but we try to be really diligent note takers. And so, you know, if you come in and you get a service done, we want some good notes on that. What if that person ends up in a different person’s chair? What if they walk in? How embarrassing to walk up to the front and be like, “Hey are you know, hey, are you with me? I’m Geoffrey, I think I’m supposed to cut your hair today.” It’s like, “Yeah, I’m that guy whose hair you cut like six weeks ago.” You’re like, “Oh no. I remember you. I remember you.” And you’re trying to look for some clue where you can get, like a glimpse, where you can jog your memory. If you have some notes if you say this person’s married with a couple kids and maybe you have a child in the same class together. The second you read that you’re going to remember your whole conversation with them. And so I think creating little procedural things that the whole staff is doing, it creates some consistency in cohesion. But then you know, I was talking about, you want your hairdresser to be enthusiastic or funny or energetic. I referenced my dad earlier. My dad has been doing hair for over 40 years. He’s as talented as any hair stylist anywhere and he is very calm. He’s very soft-spoken. He has six sons so he’s very patient but he has this disposition about himself. Well, the people that sit in his chair, they like that. That’s what they expect and that probably is why they keep coming back because you know, maybe their hyped up hairdresser in the 80s was just too much and they found Robert and he’s so calm and it’s like, oh that’s a relaxing time. I get to go get my hair done. So, you know, it takes all different personalities. So you’re not bound. Yes, you’re bound by some of the procedural things but no one’s telling you how to behave or the line of conversations you’re supposed to have. You get a lot of leeway in making the connections how you want to make them and when people keep coming back to your chair, then you know that you’re being authentic to who you are for sure.
Karl: [22:51] I wonder around the question is you asked around the different ways of compensating stylists. So there’s the… If you could explain for folks, there’s booth rental. There’s commission, there’s salary. What are the different ways and what do you see trends happening in that and why people choose one versus another?
Geoffrey: [23:08] Yeah, Clayton Christensen wrote the book Disruptive Innovation. I’m sure everybody listening to this has either heard of that or read it, as well as you guys. But the disruptive movement in our industry is the emergence of Salon Studios. So you rent an individual room similar to the office environment that we’re in here, which is you know, very state-of-the-art looks really cool and modern. Stylists don’t have to worry about the overhead. They can just go right into that. But you know that may be good I think for individual people and it may really work for certain people situations. In the long run, I don’t know how good it’s going to be because it creates a much more individual mindset and there’s a lot of strength in numbers. And so that’s one thing that’s really changed a lot. That’s a big change. But when it comes to compensation in a traditional salon where you have multiple chairs in there. Booth rent would create a, our independent contractor, independent stylists, would create a rate typically a weekly or monthly rate for how much the chair is and then they’re responsible for scheduling and providing their own products. But in a commission structure it goes back to what we’re trying to build at Frost Salon. More cohesion with the team, sharing supplies, you know, doing large orders and there is power that comes with that. You can leverage some better rates. You can do different things when you’re ordering large amounts, you can share education and I mean that’s really the gateway to staying fresh. There is a burnout rate for people in our industry and I don’t think people burn out of doing hair. I think they just work too much and it’s just too monotonous. And so I don’t think you hit a magical point where I’ve done so many haircuts my head’s going to explode if it’s the same thing over and over again. So when you are buying as a team you can get an education from color manufacturers, manufacturers who make scissors, things like that. I mean they’re looking to push their product and they do it through education. That’s how my wife and I met working for a product company doing education. And when you’re an independent stylist, you really have to be on top of that. You have to really fight the… It seems like a lot of people that go independent. They kind of flat line. They don’t grow or continue to grow which is fine that may be enough compensation that they need. But really the real growth happens, I think with the team.
Karl: [25:41] I notice some salon owners choose to reduce the hours for you know, again, think of that artist mentality. They might work for days instead of five days or have schedules so they have more flexibility in their schedules. They’re not working to limit the burnout for folks. The other part what we’ve seen in the salon lofts is folks go into it for a while and they tend to go out because you know who backs you up when you want to go on vacation if something happens, there is no support system in it. So it’s good from overhead. You have independent control of things. But your challenge could be, if there’s any disruption, anything happens there’s no support behind you to take care of your clients. And the second a client tries someone else you risk, they might choose to switch.
Rico: [26:36] An opportunity. There’s an opportunity for loss or gain, it just depends on the person who just walks in.
Karl: [26:42] So if someone were to bet on it, you know going into this industry instead. There’s a lot of folks that come to us and their investors are looking to start in the industry. Any advice you’d give to someone that’s thinking of whether starting fresh or acquiring into a salon that they should consider?
Geoffrey: [27:03] There’s a few things. I mean getting to know the individual stylists that are in a salon. Like I said, they can be kind of eccentric. So that’s that’s a big factor, but I think too, having a knowledge of the actual technicians in the hair industry. There’s a shortage of hair stylists. So there is, there are not enough hair stylists to meet the demand that is out there. And to be honest that’s evident by the fact that some salons charge quite a bit of money and the results are okay. They may be good but not great, you know. And it’s a supply and demand thing, you know. It’s not that people are daring you to say, we’ll go somewhere else and get something better. But unfortunately they look like there are a lot of salons out there but a lot of salons are not fully staffed and if you go to hair schools, a lot of people that go to hair school, they don’t always end up staying in the industry for a long time. There’s a big misconception in our industry. Sometimes you may have a kid that says to the parents. I think I want to do hair. You know, I’m not sure what I want to do. And you know, I’ve heard things like, “Well you know, but you’re really smart you could go to college.” You know, and it’s like this misconception that you don’t have to be an intelligent person to do it. I think trades are are amazing alternatives to colleges. You look at college debt that people incur with, you know, getting degrees that are don’t necessarily translate to well-paying jobs. But I mean just set that record straight hair dressers can make great money. They have an incredible amount of control over their career. Like you said, the flexible hours. My wife, like we said, we have four children. She’s able to juggle a busy part time career as a salon owner and as a stylist behind the chair, but then also has that flexibility to kind of schedule her appointments and come and go. Most career paths don’t allow for that flexibility with that same rate of return. So it’s one of those things you can make great money in a trade. You can make great money in being a hairdresser. You can have a great sense of accomplishment and a creative outlet but there’s a lot of misconceptions about that. I think a lot of a lot of people talk a big game when they say, oh, you know, why not explore something outside of the college realm, but you know, maybe hairdressers perceived a rung too low for their own child or something.
Karl: [29:27] Well, that’s a good point. Well, thank you very much for sharing some of your experience locally. Geoffrey, why don’t you tell us a little bit what you might have, you know going on and how can people reach you and find out more about you and Frost Salon.
Geoffrey: [29:45] Yeah. So Frost Salon like you said in the beginning we are in the Ingles
Shopping Center, right at East Jones Bridge and Peachtree Parkway and the salon’s number (770) 680-4549. Our email is FrostSalon@gmail.com. Pretty straightforward but most people find us we look at our analytics, most people hop on Google. Search us and press the call button so you can ignore the phone number and the email. As well as our Instagram, is Frost Salon as well as Facebook. I think there’s some underscores or a dot somewhere in there but…
Rico: [30:18] Your Instagram is actually Frost.Salon.
Geoffrey: [30:21] There’s a couple there. It’s funny, there’s a couple other Frost Salons in America. But I venture to guess they thought it sounded cool. Yeah, even if I wasn’t first, it’s actually my name. So I would like to think that I get dibs on it, but.
Karl: [30:34] Absolutely. Well we want to thank Geoffrey Frost for joining us here. He’s a local citizen and lives here in Peachtree Corners and operates a small business and we really appreciate you coming in and chatting with us a little bit about the beauty. We learned some interesting stuff about, you know, if you think about it, it’s really a people business at the end of the day. And being able to attract and build that culture that stylists would appreciate it really what probably drives the business in the long term. So thank you for that.
Rico: [31:10] Thank you Geoffrey.
Karl: [31:11] We’d also like to thank Atlanta Tech Park for hosting the Capitalist Podcast. Great space for folks, entrepreneurs to come and build their business and network with folks and use some of the facilities here. So we appreciate them for being our host. Rico what else we got going on over the next?
Rico: [31:32] Peachtree Corners magazine is out already. So in the mailboxes by now.
Karl: [31:41] Great job.
Rico: [31:42] Yes, thank you. And it’s been fun putting it out, this issue, but it’s already gone from some places. I was at a place this morning, they had one copy left and I was at a few other places yet. And it’s already gone, which is a good thing. But now I have to restock those places. But the next issue we’re working on is 18 under 18. So 18 kids under 18 years of age that have done great stuff in their lives so far. I want to share that story in the next issue. So that’s the december-january issue.
Karl: [32:10] What are some of the topics in this issue that you feature?
Rico: [32:13] Well, the cover story is Pets and Their People. That was part of a giveaway that we did and it had a lot of participation. We gave away Lazy Dog Restaurant gift cards and stuff. We also did Voices of Football. So we covered the announcers at Norcross and Leslie in football. We also did Great Spaces. So if you’re looking for a holiday or corporate space for your party there’s 14 of them that’s profiled in the magazine. And online at Living in PeachtreeCorners.com is going to be a full version for each one of those places.
Karl: [32:45] I would also say check out the article about Technology Park and there’s a shuttle if you drive down Technology Parkway called Ali that you can take a ride on and and it is a driverless shuttle that is now operating daily.
Rico: [33:06] From 10:00am to 6:00pm, Monday through Friday. There’s six or seven stops and they’re using I think six of the Quinnett Transit stops as the stops. So you’ll see a little Ali sign and a little QR code. Take your phone, scan the QR code you’re going to end up signing a waiver on your phone before you get onto the shuttle. But once you’ve done that then you can go on that shuttle anytime after that.
Karl: [33:31] Fabulous. So interesting things that are going on in Peachtree Corners and you know, just keep up with the Peachtree Corners magazine. You could also go find us somewhere on the web I believe.
Rico: [33:46] Well if you go to LivingInPeachtreeCorners.com you’ll find the magazine, you’ll find the podcasts for Capitalist Sage and also for Peachtree Corners Life. And one other that sort of is going to be run back up again. It’s called the Ed Hour, it’s about education. So then we do have another major article and that was technology in schools. This issue’s really packed with stuff. What about you? What’s going on with Karl?
Karl: [34:10] Well Transworld, we own and operate another local business here Transworld Business Advisors. We help people with their exit strategies from business. Whether they’re looking to sell, get a value on their business, whether they’re looking to buy or expand through and grow through franchising and it’s been a busy time. We’re adding members on the team and it’s an exciting time lots of opportunities out there, especially as folks are starting to transition out of corporate. The one thing that we’ve been running a theme around is you know legacy. When people always say I always wanted to do something. I always wanted to start a business. So we love to have those conversations with folks and help find them the right place. So you can reach me at kbarham@Tworld.com or online at www.tworld.com at Atlanta Peachtree. And reach out and we’ll help you figure out what’s next. So with that we want to thank everybody for joining us on the Capitalist Sage podcast. In the upcoming months we have some more fabulous guests we’re going to talk with folks about the entertainment industry. We’re going to talk to folks about micro businesses, small businesses, startups, ways for people to create their own small businesses and communities around Metro Atlanta and a lot more fun conversations.
More tech guys are on the slate. So really, really, having fun doing this and we look forward. You could share, find us on iTunes, on the web, on YouTube…
Rico: [35:54] IHeartRadio, Spotify, Stitcher, SoundCloud, Youtube. A bunch of places.
Karl: [36:00] So if you want to follow us on any one of those, feel free to leave a review, give us some comments and follow us and you’ll get a notification every time we post a new episode. So, thank you everybody. Have a good week.
Rico: [36:12] Thank You.
The Colorful Woven Threads that Make Up the Fabric of Our City
Gwinnett County is getting more and more culturally and racially diverse. Remember the old adage ‘Variety is the spice of life’? In today’s climate of social unrest and world-wide protests for racial justice, we should move towards healing by getting to know our neighbors and broaching some delicate conversations. It can be scary and cathartic — and it can be a little heartbreaking, too.
The heartbeat of Peachtree Corners is strong because of the amazing people who live and work here. I reached out to some from a variety of backgrounds. Each of their accounts will have you shouting, Vive la différence!
Traditional Master Barber Jay Patton moved to Peachtree Corners two years ago from Minneapolis, Minnesota. He noted that his hometown is less diverse, primarily Caucasian, and he’s been enjoying the “good mix” of people here.
“In Minnesota, growing up, there was more racial tension,” Patton said. He felt a larger divide between the privileged and the underprivileged. “There’s less opportunity for certain people in certain states. You come down here and if you have a good credit score, you blend in as long as you’re putting out good vibrations,” he explained.
At your service
After working near Perimeter Mall for five years at Gino’s Classic Barbershop, he decided to venture out on his own. “One of my customers told me about Blaxican,” Patton said. The fusion restaurant serves food inspired by Southern soul cooking and Mexican classics. “Being biracial, I thought that concept was catchy. I came here, drove around a bit and I felt good energy,” he recounted.
Patton opened Traditional Shave Masters Barbershop at 5260 Peachtree Industrial Boulevard. “This area is blowing up. I think it’s going to be bigger than Sandy Springs,” he said. He likes the plans for the area.
The barbershop offers “male services — straight edge razor work, blades, steam towels, shaving beard work. With different packages to choose from — like The Distinguished Man, The Exquisite Man, The Classic Man — there’s something for everyone. Female clients with short hairstyles are welcome too,” Patton said. “We have competitive prices and talented, diverse barbers.”
Things had started picking up well, “and now we’re going through this Corona stuff. It’s pretty challenging,” he shared.
Cutting through racial lines
Patton prides himself on being able to serve the whole community, no matter what race, background or ethnicity. “Most shops are racially separated. People are more comfortable coming in when they see people who look like them,” he said. “I want everyone to look in the window and feel like they can come in. I play jazz music. Everyone likes the smooth, mellow stuff.”
Men have different ways to describe how they want their hair and beards trimmed, depending on their ethnicity, where they’re from, race and even social status, according to Patton. “It’s up to the barber to ask the right questions to really understand what the client wants so you can hook him up,” he said.
He noted that since the rock and roll era, when men grew their hair out, the white barber shop kind of died off as they gravitated to salons. “But now the traditional barber is back. It’s becoming more appealing to all men, of all races,” Patton explained. “Around Atlanta, men want to look good. That’s a good thing!”
No barber school teaches how to cut across racial lines, he said. “My instructor was an old school Irish dude. It’s all hair, but the way you approach it is different. One might use different tools.”
Wherever he worked, he sought to cut hair he was unfamiliar with and learn to cut all types of hair. “I’ve been to a Russian shop, a Puerto Rican shop, a black shop. I made sure to get out of my comfort zone,” Patton said.
Patton could pass for either white or black. “The way I look, people don’t know. I’m chameleon-like. My father is Creole and my mother is Puerto Rican. That’s a loaded soup bowl,” he chuckled. “I had a mother who respected me and explained everything. She watered my seed and I had self-esteem. I love all people. We’re all connected. We’re all on this Earth together.”
He thinks a lot of people would be surprised if they did their 23andMe genetic reports. “I did it and I was mind-blown,” he reported. “I grew up Puerto Rican, but in actuality, I started off Indonesian! I have some Egyptian, French, Spanish, Portuguese, British, Irish, German, Apache Indian, Sanda Gambian — things I had to look up! It was surprising to me. It opened up my eyes.”
He added that people mistake him for Egyptian all the time, “so it was interesting to find out I have some Egyptian in me. I love telling the dudes in Duluth, I started out Asian!”
Still, Patton said, at the end of the day, it’s all the indoctrination and cultural stuff that gets in the way. “We’re all the same color on the inside,” he said. “When we’re little, we play and hang out together. Somewhere in the mix, we get taught all these differences.”
“As soon as we figure it out and start loving each other again, it’s going to be alright,” he continued. “The message has to be delivered differently to the different communities, but it’s the same. I have to empathize with their situation first, then I can flip it around to some other perspectives.”
Patton believes that having exposure to different kinds of people is good and makes things easier. “Because of where I’ve come from, I’m able to communicate with different races,” he said. “My struggles have shaped and humbled me. I’m able to be around a lot of diverse cultures, probably more so than most people. That’s always helped me; I can mingle through racial lines.”
“Asian, Mexican, white, black — I see more people living harmoniously here. Maybe it’s southern hospitality, but people tend to be more polite here. They smile and try to be nice to each other, and that means everything. Being courteous is an initial connection with people.”
“I feel like I have a broader truth, a natural perspective in the spiritual world,” Patton continued. “We are all connected, but some people like the divisions. They’re capitalizing off of us: the red, the blue, the white, the black, and all that junk. As soon as we figure it out and start loving each other again, it’s going to be alright.”
Dr. April Hang, PharmD
Dr. April Hang, PharmD, hails from Petersburg, Virginia and is of Filipino heritage. Her dad was in the Army, so her family traveled a lot. She spent a long time in Germany, where she learned to speak a little of the language, and she studied at Virginia Commonwealth University – Medical College of Virginia School of Pharmacy.
Dr. Hang is Catholic and attends St. Monica Church. Her husband is Buddhist and their three children have been baptized in the Catholic faith.
She opened Peachtree Pharmacy at 5270 Peachtree Parkway in 2012. It’s a compounding pharmacy were medications are customized.“Our clientele is diverse. We serve Hispanics, African Americans, white Americans, Asians. We have seniors all the way down to babies and pets that we take care of, ”Dr.Hang said.“We offer compliance packaging for convenience. It’s helpful for seniors. We put medications in labeled blister packs. They can be organized by day or sorted by morning, afternoon, and evening if necessary.”
And, she said, Peachtree Pharmacy delivers, which is especially important for high-risk patients.
“Compounding is an out-of-the box option for patients who have exhausted all their options and want to try something else. We do carry some traditional medications as well,” she explained. “It takes time to make everything. You have to make sure all the ingredients are included. You’re not just pouring pills out and counting them. You actually have to melt something down, make lollipops, gummies, lozenges or capsules. We have to do our math calculations carefully to make it the exact strength the physician wrote it for.”
“I’m first generation American, as well as the first person to start my own business in my family,” Dr. Hang said. She attributes her drive to her dad, who always endeavors to find a solution.
She said that she feels welcome here. “It’s like a small town. That’s why I love Peachtree Corners,” she said. “A lot of our patients are like family to us. This is a great city, a great place to have a small business, especially with Peachtree Corners expanding.”
THC and CBD advocate
One of the things Dr. Hang has gotten involved with is the effort in Georgia to make low THC oil (less than 5%) available to patients suffering from chronic pain, cancer, PTSD, HIV, autism, dementia, Alzheimer’s and other conditions. “I feel like [CBD/THC] oil can help several patients,” she said. “It’s yet another alternative for people.”
She said that doctors can help a patient get a medical card for it. “Everything has been passed in Georgia, and there is a THC oil registry here now, but there’s no access. I think there are over 14,000 patients registered. They have the card, but there is no place where they can go buy it yet,” Dr. Hang said. “We’re just waiting for the infrastructure so people can start applying for manufacture and distribution.”
Unfortunately, the process to get access has been delayed due to COVID-19. It’s likely to be another year or two before access is available for patients.
Diversity at the pharmacy
Dr. Hang welcomes students of diverse backgrounds, some from out of state, who do rotations at her pharmacy. “Most of the time, I say ‘yes,’ because the students are up-to-date on the new things. They keep you updated,” she said. “I try to make it practical for them. They work in the store. I take them to a marketing event. I like to do a couple of little health fairs. I mix it up for them so that they see what we actually do. I didn’t get that when I was in pharmacy school.”
There have been times when a staff member has had an unpleasant interaction and they feel that some racism was directed towards them. “I have one full-time pharmacist, three part-time pharmacists and three full-time pharmacy technicians. One is Asian and the others are African American,” she said.
“When COVID-19 had just started [appearing here], there was a client looking for N95 masks; she wasn’t a regular. She was upset we didn’t have any N95 masks. She told my pharmacist, who is black, “I don’t know what you have to say that is going to carry any value.”
As Dr. Hang was cleaning the store one day, an older lady came in, looked around and asked, “Why is everybody black in here?” She said, “I don’t see anything wrong with that. There are standards and testing that you have to pass in order to be in this position. Everyone here is qualified.” Dr. Hang added that she has never had issues with racial tensions personally. “It’s a little disheartening that it still occurs,” she said.
She suggested a city-wide cultural festival to help improve racial tensions. “If we can learn more about our neighbors, we’ll be able to understand them better. There are a variety of cultural backgrounds in Peachtree Corners, so let’s celebrate them!”
“When I’m at Peachtree Pharmacy, I post on Facebook, “Come by and see me. Come give me a hug!” Customers come in and tell me, “I miss you so much.” It’s nice to catch up with a lot of the regulars,” she said. “I always post: Free Hugs not Drugs!”
Maurie Ladson is a Program Director at Corners Outreach, an organization providing a multigenerational approach to helping underserved children with specialized tutoring. Parents are given assistance with career paths, workshops, unemployment and anything they may need to navigate in the education system. Their goal is to achieve a 100% high school graduation rate among the students they serve.
Ladson clarified underserved as “communities or people living amongst us who don’t have all the necessary resources.” She explained, “They may not be earning a living wage. A lot of them are immigrant families. There’s a challenge with education and the language.”
Elementary, my dear
By focusing on elementary school students, the intention is to prepare them for success in middle school and high school. “Then hopefully, to higher learning, either a four-year education or, sometimes, they prefer to do some kind of trade,” Ladson said.
“We’re not focused on one demographic,” she continued. “We welcome all the children who need assistance. The mix varies. In Norcross and on our DeKalb side, we have a high percentage of Latino children. At our Meadow Creek location, there’s a mix of children — Indian, American, Hispanic.”
The Corners Outreach offices are located in Peachtree Corners. Ladson said that Executive Director Larry Campbell liked the name, “as the goal is to touch “every corner” of the community.” The organization partners with Title 1 schools in DeKalb and Gwinnett counties, including Peachtree Corners and the surrounding areas, and helps 450 families/children.
“We work with them during the normal school year; we provide after-school tutoringfor two and a half to three hours. We’re supplementing and enhancing what the school is teaching,” Ladson said. “There’s a big focus on reading comprehension and math. We then provide nine weeks of summer camp which focus on reading, math, games and a craft.”
School principals identify the children in most need. There is also input from counselors, teachers, teacher liaisons, center coordinators and ESOL [English to speakers of other languages] coordinators. “We also have volunteers that play a key role in our success. We’re so thankful,” she said. “Schools like Wesleyan, GAC, Perimeter Church and individuals in our wonderful Peachtree Corners community come out and volunteer their time.”
Masks with a purpose
Due to COVID-19, Corners Outreach was unable to tutor or assist families in person for some time. “We began communication via Zoom, WhatsApp, video chat, telephone calls. There was a big need to assist in setting up Internet. Many of the families didn’t have it,” she continued.
“Our organization was able to place Chromebooks in the community for children to be able to do their homework. It was still challenging because in a lot of cases they’re sharing either a phone or a hot spot. With two to four children in the family of various ages, needing to do homework with one device, that was difficult.”
To help underemployed parents, the organization developed Masks with a Purpose. After surveying the parents, they found they had 101 mothers with sewing skills that could be used to provide much-needed masks in the community.
“They sew masks and earn a living wage, $4 per mask,” Ladson said. “We launched the Corners Store on June 22 so people can go online and purchase a mask to support our cause.” To purchase a mask, visit cornersoutreach.org. If you don’t need a mask, you can help by giving a donation.
“We’re looking to donate 1,000 masks to farmworkers and 10,000 masks to children in poverty, who can’t afford to buy three or four masks or have the throwaways,” she said. It’s a great cause,” she said. You can donate masks to the effort through their website.
Beauty in all colors
“I’m Mexican American,” Ladson said. “I’ve been in Peachtree Corners for 20 years. My husband is black, dark-skinned African American. People might look at us a little differently. I’m different and I’m good with it.” She and her husband Ron recently celebrated 20 years of marriage.
Having frequented several places of worship over the years, they most recently identify as Protestant and have been attending North End Collective.
Ladson said she witnessed some social injustice in the workplace during her career in banking. A Peruvian teller was the number one salesperson in the bank, exceeding her numbers, yet it was an under-performing white American teller who inexplicably was moved to another location and offered a raise.
“I think in Georgia, Atlanta and in Peachtree Corners, we still have room to grow,” she continued. “I’ve seen a different level of acceptance, if we’re going to call it improvement, absolutely.”
Miriam and Ed Carreras
By pure coincidence, Miriam and Ed Carreras shared a similar history predating their marriage of 48 years. They both left Cuba with their families at a young age, and within five to seven years, they became naturalized U.S. citizens.
After a 20-year career as a microbiologist at Children’s Healthcare of Atlanta, Miriam is now a Realtor with RE/MAX Prestige. “I guess, given my name and former clients, I get quite a few referrals from Spanish-speaking buyers. I would say most of my clients right now are Hispanic,” she said. Hispanics, who can identify as any race, make up 15.2% of the population in Peachtree Corners.
Miriam works in residential real estate, both on listings — people selling their homes — as well as helping buyers find their dream homes. Being bilingual, she is a huge asset to the community. She is able to help English and Spanish speakers navigate the sometimes-challenging waters of real estate.
A home is one of the biggest and most important investments a family will ever make, and Miriam is happy to provide her clients with excellent customer service, every step of the way.
Ed was an attorney with The Coca Cola Company for about 20 years. He retired from the company in 2003 and joined a law firm. He retired from the firm in February of this year. “We were supposed to travel, and now we’re homebound because of COVID-19,” he said.
As an attorney, much of his work was international. “I dealt with a number of countries, like Japan, countries in Europe, in Latin America, and so on,” Ed shared.
He served on the Board of Goodwill of North Georgia for a number of years and was Chair of the Board for two years. “Goodwill had a significant relationship with the Hispanic community. One of the things I got involved in was developing a robust system for their strategic plan,” Ed said.
In studying the projection of population changes, he and his fellow board members identified the important growth of the Hispanic community and the need for more Hispanic contacts and people with language skills in the organization.
A home in Peachtree Corners
The Carreras family built their home in Neely Farm in 1998. Both are happy with the amount of diversity in Peachtree Corners. “I think there is a good mix of people. You see a nice diversity of cultures represented here,” Ed said. “My experience is more in the restaurants since I like eating. We’ve gone to a lot of different types.”
“I think there’s pretty good diversity,” Miriam added. “Even in our subdivision, we’re diverse.”
They haven’t had any negative experiences because of their ethnicity in recent years. As a teenager, Ed recalled an incident at a restaurant in Miami. His family was speaking Spanish, and a man at a nearby table addressed them, saying, “Go back to Cuba!”
“My father was surprised. He turned around and in perfect English said, “I’m sorry, does it bother you if we speak Spanish?” The guy ended up apologizing,” Ed remembered. “I was 13 or 15 at the time. It stuck in my mind because my father handled it so perfectly. The guy said, “You speak English very well.” My father said, “Yes, I was educated in the United States. I went to an Ivy League school.” The guy just kept shrinking.”
Ed said that everyone carries prejudices based on faulty stereotypes. “From my own experience, the best way to eliminate prejudice is to be made aware that the stereotype supporting the prejudice is not correct,” he explained. “Anything that helps an individual realize that the stereotype is wrong should help in reducing prejudice.”
“Education highlighting non-stereotypical members of a group could help,” Ed suggested, “as well as the promotion of events that bring members of diverse groups together in a social setting.”
As the city is building a physical pedestrian bridge over Peachtree Parkway, resident of 25 years and equity warrior, President and Cofounder of Bridges Peachtree Corners Joe Sawyer has been launching intensive volunteer efforts to build metaphorical bridges between races and social classes in the city. “I guess you can say it’s about black and white; we’re trying to bring equality up to where it needs to be,” he shared.
Bridges is a non-profit funded by grants and generous donations from the community. The board is made up of a diverse group who share Sawyer’s mission to close the gap between the affluent and the less affluent parts of town. They’ve been working on racial diversity and economic disparity since 2013.
Through school counselors, they identify needs at Peachtree Elementary and other area schools, assisting in any way they can — from electric pencil sharpeners in the classroom to Christmas dinners for families. They’re currently partnering with xfinity to provide internet access so children can do their schoolwork at home during the pandemic.
Affectionately known as Preacher Man, Sawyer would love to help more areas of the city reach their potential. He espouses the Holcomb Bridge Corridor Project , the city’s plan to revamp the area, and hopes it will get underway soon. “We’ve done the easy part, the Forum and Town Center area. Now let’s roll up our sleeves and do the hard part,” Sawyer said.
Sawyer comes clean
This is a man who will “tell it like it is.” He is refreshingly unafraid to level with you. Sawyer attends Life Center Apostolic Church in Dunwoody. His faith shines through in everything he touches, including his company name of 20 years, Alpha Omega Carpet Cleaning, inspired by the book of Revelation.
Since many are home with more time than usual on their hands, the pandemic has Sawyer busier than ever. “I build relationships with my customers. By the time I leave their house, I’m their friend,” he said. He also prides himself on his effective carpet cleaning services, which avoid harsh chemicals, as he is a cancer survivor.
The United Nations
Together with his wife Kimberly of 31 years (who is white), Sawyer has raised his two daughters, now 29 and 23. “She’s my backbone. She keeps me grounded,” he said. His daughters are now raising his five grandkids in Peachtree Corners.
The Sawyers have two blond, blue-eyed grandchildren and three who are light skinned black. “I’ve got everybody in my family — we have the United Nations over here,” Sawyer laughed.
In 1992 things were more challenging for biracial couples. Sawyer’s in-laws didn’t allow him into their home until two years after the marriage; now they’re the best of friends, despite many earlier battles. “They had to make sure I was going to take care of their daughter. I think that was one of the biggest issues,” he said. “Mixed marriages are more common now, and more likely to be accepted by both families, but you still have issues with certain people. I just try to keep it real and be myself.”
Sawyer shared a story from his senior year in high school (1982), when he was given an ultimatum: stop dating his white girlfriend or quit the football team. The young lady’s mom called the school because they had published a picture of them in the school magazine.
The girl’s mom had known about their relationship. In fact, they were among the few biracial couples at the time who did not hide it. But when other parents saw the photo, it became a problem. Sawyer elected to pass on what may have been a lucrative career and quit the team.
Sawyer noted that things have changed for the better. “It’s a new generation, we’re improving a whole lot,” he said. He’s unaware of any negative issues experienced by his daughters about being biracial.
While Peachtree Corners is very diverse, Sawyer said he still experiences some people who are prejudiced. During a recent job, a client had left the door open for him. It saddened him to learn that his client’s neighbor reached out to inform her, saying, “There’s a black man in your house.”
“[Racism] is still there, but overall, I think Peachtree Corners is a welcoming community. You might have some people stuck in their ways, but you just have to learn to overlook them. We stopped and we said a prayer for the lady,” Sawyer said.
He believes the cause of divisiveness is that some people don’t want to lose control of what they’ve got. “As long as we feel that one race is better than the other, we’re always going to have a problem. Both communities have work to do. Now is the perfect time for us to work on race relations in America,” Sawyer affirmed.
When he was little, Sawyer told his dad, “I want to be like you when I grow up.” His father replied, “You don’t want to be like me, son, you want to be like Jesus.”
“So that’s what I try to do. As soon as we realize that we’re all made in God’s image, we’re going to be OK,” he said. “I don’t hate anybody. I try to get along with everybody. Don’t let politicians divide us any more than we’re divided. That’s the biggest problem. We listen to what’s on TV. I don’t need anybody to tell me who I like and who I don’t like.”
“We have to come together,” he continued. “I’m thankful for the friends the Lord has put in my life. We have to change our perception of our neighbors. Not all people of a different race are bad. Be there for your friends.”
Sawyer added that everyone needs to work on racism as a society. “Both the white and black communities have work to do. Now is the perfect time for us to work on race relations in America. The whole world sees what’s going on, politicians fighting over this and that. We don’t have any togetherness,” he said. “Let’s take a stand and let’s be one. We claim to be one nation under God but how can we be under God if we’re at each other’s throats?”
Father Darragh Griffith
Rev. Darragh Griffith is originally from Dublin, Ireland and has been in the U.S. for 24 years. Following 10 years at Holy Family in Marietta, he’s been the pastor at Mary Our Queen (MOQ) — the only Catholic church in Peachtree Corners — for four years.
“We welcome the community to come see our new church. It’s a beautiful, traditional church based on Saint Gerard’s in Buffalo. If you’re exploring questions about the Catholic faith, we’re here,” Father Griffith offered.
Though the present church is just a year old, the parish has been here since 1998. The pews, stained-glass windows and altars were taken from the old church in Buffalo, New York.
Mass during the pandemic
“We’ve been live-streaming masses on YouTube and our website. But now we’re back,” Father Griffith said. The church has an outdoor mass on Sundays at 8:30 a.m. for people who feel more comfortable outside, and services in the church on Sundays at 11 a.m. and Saturdays at 5 p.m.
Masks and social distancing are expected at the indoor services. Seating is roped off to allow for every second pew to be occupied. “It’s working out for this time,” he said.
The makeup of the MOQ parish is quite diverse. “We’ve got people from every continent. We have a lot of Asian people from Vietnam, for example. People from the African continent, Nigeria and other countries, Hispanic and white Anglo, as well,” shared Father Griffith.
MOQ provides spiritual and financial outreach to Peachtree Corners families through The Society of St. Vincent de Paul (SVDP). Volunteers make home visits with families and individuals who call the helpline seeking food or financial help.
Since the outbreak of the coronavirus, MOQ SVDP has assisted over 150 individuals. The help line number is 678-892-6163.
The domestic church
For Father Griffith, what happens at home is as important as what happens at church. “In these times, I believe the home is crucial. Parents have a great and joyful responsibility. The family has never been as important, from where we stand, as it is now,” he said. “That’s where you can lead by witness to your children. Not so much by words, but by example. The family is crucial.”
He said that the church has always taught that the home is the domestic church. “The home is where parents hand on the faith to their children. I think that’s crucial,” Father Griffith said. “My work, the church’s work is not going to bear fruit if it’s not happening at home.”
Spreading God’s love
“It’s sad to see some of the things that we see on TV, some of the violence. It is kind of sad and disturbing, what’s happening,” Father Griffith said. “The church believes in treating everyone with respect and love. We’re a universal church. We love and accept everyone. In the Catholic faith, we’ve got people of all sorts of cultures, backgrounds, traditions.”
For a solution to today’s troubled climate, Father Griffith leads with the suggestion that we respect one another. “We’re all made in the image of God. Everyone is precious in God’s eyes. Every person is created through God’s love,” he said.
Father Griffith said that he knows it’s been hard during the pandemic for people to meet up, interact and socialize. “If we can get together and have that as a base, we’ll not be afraid of each other,” he said. “And love, that’s what Jesus spoke about, loving all people. That’s what our Catholic faith teaches us.”
Faith is critical for Father Griffith. “If we’re living our faith, that informs our decisions and our behavior. As it says in Scripture, our lives should be based on faith and our relationship with God,” he said. “Hopefully people will be open to God and to His Spirit at this time.”
Karl Barham, President of Transworld Business Advisors of Atlanta, Peachtree, started the business with his wife, Ann, two years ago. They own a local office of the franchise in Peachtree Corners.
“We relocated from New York City, got married and started a family here,” he said. “We found Peachtree Corners to be a fabulous place to live, work and raise a family.” They’re a Christian family and attend Close Perimeter Church.
Barham explained business brokers specialize in buying and selling businesses. “We do small, neighborhood businesses — any size, up to maybe about $25 million. We arrange to find the buyers and we help them get the deal done.”
Growing up black
“I’m first generation in the U.S. My family is from Jamaica, the third poorest county in the Caribbean. They came here, raised their kids and we’ve done well,” Barham said. “But I do see, for a lot of people who are very specifically black, they’re not looking for handouts or anything, they just want the proverbial knee off the neck.”
“When you’re in a minority, you always think about race,” he continued. “Jamaica is a mostly black country. When I spend time there, everyone looks like me. In the U.S., it’s the reverse, and as you move up in corporate America, it’s even more of the reverse. It’s always there to think about.”
Barham’s dream and hope for the future is that his kids don’t have to deal with the kind of discrimination that he’s seen in his lifetime. “Changes need to happen in this generation. Will it change in my lifetime? I don’t know. I thought it would,” he said. “When I was a young kid, my dad was saying the same things. I said, “Oh, by the time I’m your age, that stuff will all be solved.” I was wrong. It isn’t.”
Starting a conversation
When Barham received inquiries on what people could do in their companies about racial justice, he thought it would be a good topic for the Capitalist Sage podcasts that he regularly hosts with Peachtree Corners Magazine publisher Rico Figliolini. So, they began a series of podcasts about diversity and race.
“It’s been a topic discussed nationally, and we said, ‘what about here? Is there anything going on locally?’” he said. They produced three episodes, with two to three guests on each. “We talked about racial and social justice in leadership and in the local community,” Barham said. “We had stay-at-home moms, elected officials, church leaders and faith leaders, just talking about what it means and how they’ve been reacting to what’s happening with Black Lives Matter. We asked: what can citizens can do individually? What can local leaders do? We just wanted to start a dialogue.”
Barham said that one of the things that’s interesting about the South is that racism is part of the history that people don’t talk about because they’re trying to be polite, yet “there’s this undercurrent of race in a lot of conversations.”
“It wasn’t too long ago in the South that some [schools] had a black prom and a white prom,” he said. “Friends are so segregated; they get together sometimes for sports, school and some social activities, but they go home to dinner and they go to church in very separate worlds. They don’t get a chance to really learn about each other, so misunderstandings can happen more easily.”
Barham shared a little game he plays. “Whenever anyone talks about race — black, white — it’s hard; it’s too charged. I change “black” to “short”. If I were to say: What if short people, anybody under 5’10”, are not able to get all of the same opportunities as everyone else? A lot of people would be REALLY upset.”
“If I was sitting at a party and people were talking about, “Oh, those short people…”, I might say, “Hey, time out! Half my friends are short.”
A note of hope
Barham said he sees a lot of people coming together to help advance social justice, including racial justice. “I think we should lift those people up. We should elect them to office,” he said.
And he sees a lot of things to be hopeful for. “When I look at the community here, I see more people of color starting businesses,” Barham reported. “In the last 10 deals that we’ve done, more than 50% of them had a person of color on one side of the deal or the other. Things are changing in society — and things can and will continue to get better.”
Diverse perspectives, the same conclusion
It’s easy to see why niche.com gives Peachtree Corners an A+ for diversity. Let’s move forward holding hands (figuratively, of course), leaving injustice behind and making the fabric of Peachtree Corners stronger and more beautiful than ever before.
“We must continue to go forward as one people, as brothers and sisters.” ~ Rep. John Lewis
City of Peachtree Corners to celebrate safety-conscious businesses
The City of Peachtree Corners is preparing a list of all local businesses practicing the safety measures recommended by the Centers for Disease Control. Those businesses taking steps to keep citizens healthy will be published on the city website, in the Shop and Dine app, and in the monthly business newsletter as part of the city’s “Stay Healthy” campaign.
The Stay Healthy campaign is getting creative in its approach to public service announcements related to Covid19. The city is working to promote staying healthy through the use of comic book superheroes and popular TV show characters. In the coming weeks, expect to see banners, signs, posters and billboards, as well as social media posts spreading the message to wash hands frequently, wear face coverings, and practice social distancing.
Take part in the campaign! If you operate a safe business, let Jennifer Howard from the city office know so it can be added to the list of safety-conscious businesses in the city. Let the community know what steps you are taking to keep your business, patrons, and employees healthy.
Jennifer Howard, Economic Development Manager- City of Peachtree Corners
Email all entries to firstname.lastname@example.org
Peachtree Corners Assistant City Manager Chosen for 2021 Leadership Gwinnett Class
Peachtree Corners Assistant City Manager, Brandon Branham is among 42 local leaders chosen for the 2021 Leadership Gwinnett Class. He will begin the nine month program in August.
Established in 1985, Leadership Gwinnett was created to ensure that the community’s most influential leaders are knowledgeable about issues pertaining to the county and region. The class will take an in-depth look at the many sectors of Gwinnett – infrastructure, economics, education, health and human services, justice and regional relations.
“We’re very proud that Mr. Branham was selected for this year’s class,” said Mayor Mike Mason. “Leadership Gwinnett has a great track record of success in leadership development. Those chosen for the class learn a tremendous amount about the many aspects of leadership as well as about our county and region. Perhaps one real benefit is the life-time relationships participants develop. This can only help our city as we face the challenges of the future.”
The program includes an opening retreat, seven learning days, monthly study groups, tours and hands-on experiences within the county along with a closing retreat. The class will study topics such as leadership in a world class community, infrastructure, economics, education, health & human services, and will participate in study groups, exclusive tours and hands-on experiences.
To ensure a well-rounded class, Leadership Gwinnett uses a selection process based on occupation, qualifications and a representation that reflects a cross section of the county.
“It is an honor to be selected to be a part of the Leadership Gwinnett class,” said Branham. “I am looking forward to the opportunity to gain a deeper understanding of the people and issues that will shape our county’s future and the chance to network with some of Gwinnett’s top leaders.”
Don't miss out on happenings in our city of Peachtree Corners.
What Going Back to School looks like in Gwinnett County and around Peachtree Corners
August/September Events Calendar in Peachtree Corners
Harvest Gwinnett invites residents to be part of two new community gardens
Gwinnett Schools May Transition to In-Person Instruction, over several weeks
The Colorful Woven Threads that Make Up the Fabric of Our City
The Colorful Woven Threads that Make Up the Fabric of Our City: Part 1, Jay Patton
The Mansions at Alpharetta hosting Virtual Bingo Night with Geoffrey Bodine
The Mansions at Alpharetta hosting Virtual Bingo Night with Geoffrey Bodine
The Colorful Woven Threads that Make Up the Fabric of Our City: Part 1, Jay Patton
The Colorful Woven Threads that Make Up the Fabric of Our City
Gwinnett Schools May Transition to In-Person Instruction, over several weeks
Harvest Gwinnett invites residents to be part of two new community gardens
What Going Back to School looks like in Gwinnett County and around Peachtree Corners
August/September Events Calendar in Peachtree Corners
City Council Passes Resolution Strongly Urging Everyone to Wear Face Masks
Capitalist Sage: Business Leadership in Your Community [Podcast]
Cliff Bramble: A Culinary Adventure through Italy
Top 10 Brunch Places in Gwinnett County
A Hunger for Hospitality
THE CORNERS EPISODE 3 – BLAXICAN PART 1
Top 10 Indoor Things To Do This Winter
The ED Hour: What it takes to Remove Barriers from Education
Topics and Categories
- Around Atlanta (32)
- Arts & Literature (37)
- Business (97)
- Capitalist Sage (28)
- City Government (75)
- Commercial Real Estate (4)
- Community (196)
- Coronavirus (COVID-19) (24)
- Education (98)
- Elections and Politics (19)
- Entertainment (42)
- Faith (21)
- Food & Drink (45)
- Giveaway (1)
- Good Works (9)
- Great Spaces (15)
- Gwinnett County News (7)
- Health & Wellness (23)
- Home & Real Estate (4)
- Life (6)
- MOVE (3)
- Movies (1)
- Music (15)
- Parks & Recreation (11)
- Partner Content (2)
- Peachtree Corners Life (31)
- Peachtree Corners Network (3)
- Pets & Animals (8)
- Podcast (73)
- Prime Lunchtime with Brian Johnson (7)
- Public Safety (4)
- Recalls & Consumer Issues (1)
- Roads and Transportation (4)
- School Sports (7)
- Spaces (1)
- Sports (22)
- Summer Camps (7)
- Sustainability (6)
- Tech (10)
- The ED Hour (3)
- Theater (2)
- Town Center (30)
- Uncategorized (1)
- Up First / Calendar (2)
- The Mansions at Alpharetta hosting Virtual Bingo Night with Geoffrey Bodine
- The Colorful Woven Threads that Make Up the Fabric of Our City: Part 1, Jay Patton
- The Colorful Woven Threads that Make Up the Fabric of Our City
- Gwinnett Schools May Transition to In-Person Instruction, over several weeks
- Harvest Gwinnett invites residents to be part of two new community gardens