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Capitalist Sage: Creating A Solid Foundation in the Beauty Industry [Podcast]

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Frost Salon, beauty business

Working and owning a Beauty Industry Business has its challenges and its own ups and downs. Geoffrey Frost, our guest on today’s episode of the Capitalist Sage, has gained wisdom through his experience in this trade. Join Karl and Rico as they chat with Geoffrey about what it takes to have a good team, manage your business, and ultimately keep your clients happy.’

Resources:
Frost Salon
(770) 680-4549
FrostSalon@gmail.com

Social Media
Instagram: Frost.Salon
Facebook: https://www.facebook.com/frosthairsalon/

“I’ve heard this before for many people and it’s really true. Culture in a business happens in any work environment whether you like it or not. So you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room.

So you just have to be really mindful of that. We knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.”

Geoffrey Frost

Karl: [1:11]  Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with TransWorld Business Advisors. And my co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine. How’re you doing today Rico?

Rico: [1:30] Hey Karl great week. This is a good time to be podcasting.

Karl: [1:33] Oh, absolutely. Lots of fun things happening. Why don’t we start off by introducing some of our sponsors today?

Rico: [1:40] Sure. I want to let everyone know where we are first. We are at Atlanta Tech Park in Tech Park. in the city of Peachtree Corners. It’s a great space that you can come to. If you’ a midsize or its startup company or a company going through the acceleration phase. Robin Beinfait who started this company, this place actually, is a workshare place with a lot of bells and whistles including being able to meet venture capitalists learn from other startups and such and also for those people that want to come here and use the space as event space, also. This is a great place for that. So let’s take part. This is their podcast studio I want to thank them for that. 

Karl: [2:23] Absolutely. Just a couple cool events that are that are coming up. Asian Film Festival is starting off on October 11. They’re also going to have several events in November that’s also coming up on the schedule. Look forward to North Atlanta Technology showcase and a couple other cool events. Check out their website if you want to see some of the events that’s happening at Atlanta Tech Park. The North Atlanta Tech showcase going to be on November 14th, actually. So another place to see the new technology companies that are happening here.

Rico: [2:59] It’s amazing how this place has been used, the Atlanta Asian film festival is the largest in the Southeast that’s being done. It’s going down right here. Our next sponsor is Gwinnett Medical Center they’ve just opened up about three-four months ago and they have opened the GMC Primary Care and Specialty Center so you can go there and see a primary care doctor and also get your mammography done and your X-ray done right on site and recently Northside Hospital just bought them up. So they’re part of that hospital system as well there. And they’re on Peachtree Parkway, you can find more information at Gwinnett MedicalCenter.org/ptc

Karl: [3:43] Fabulous. Well, I’d like to introduce today’s guest; Geoffrey Frost who is owner and stylist of Frost Salon located right here locally and Peachtree Corners inside of the Ingle’s Shopping Plaza. So if you ever go by Ingles, you could see the salon there. We’re going to talk today about growing and starting a small Salon Beauty business in particular. Just learn some insights around that. How are you doing today Geoffrey?

Geoffrey: [4:12] Doing great. Thanks for having me. 

Karl: [4:13] Oh, thank you for coming and joining us. A lot of times, people talk about large technology business and so on but people would be surprised to know that one of the biggest industries, especially when it comes to small businesses, are in Beauty care. Whether it’s hair salons, nails, eyebrows, waxing. It’s one of the largest segments of the market especially dominated by small businesses. We thought it’d be great to talk a little bit about what it’s like to start up a business like that and some of those things. But why don’t we start off with you introducing yourself to us a little bit, tell us a little bit about yourself.

Geoffrey: [4:50] So I’m originally from Atlanta, Georgia. I was born and raised here. One of the natives. Yeah, how many Georgia peaches are around here. Everybody’s a transplant it seems. But yeah having lived here my whole life watching the city just blossom and grow and get bigger and bigger. I met my wife not in Atlanta, I actually met my wife we can get more into that later, but I met her in London, England and we did a long distance before she came here and together we live in Peachtree Corners. We’ve lived here since we’ve been married we’re about to celebrate our 10-year anniversary. So Jen is a very talented stylist and just an even better person and then together we have four children. We have two boys and two girls and so we’re very much ingrained in the community. Our kids are in the local elementary school. We have our younger two in the local preschool and between church and sports and just socializing and we’re definitely a family full and on the go for sure.

Karl: [5:54] And tell me a little bit about starting up your business.

Geoffrey: [6:00] Yeah. So like I said my wife and I met through the hair industry, so I used to work as an educator for a hair product company and to give you a little more background, my father was a hairdresser. He owns a salon. His salon is in Dunwoody and I used to work with him for years before we opened our salon here in Peachtree Corners. But doing education for a hair product company and what that entails is going to trade shows or even in Salon classes and sharing inspiration, whether it be hair cutting, hair color and just kind of keeping your finger on the pulse of what are the new trends and what are the foundational principles that always need to be hammered home. But through that process it was interesting. I got a chance to go into some really cool salons, you know some not so cool salons. So you get a chance to see some really nice working environments and you can, you know start to sow that seed. What kind of salon would I want to have when the time comes to do it? But obviously I gained an incredible amount of confidence being able to share that vision, that dream with my wife, so it’s not just on my shoulders it’s on hers. So it’s nice if you’re an entrepreneur to have somebody really close you can trust.

Karl: [7:12] Absolutely. I know when couples are in the same industry, they can understand and empathize with you know, things that are going on at work and so on and going on with the business, so that must be a huge. How did she help you with the business?

Geoffrey: [7:28] Yeah. So we always had an idea of what we wanted to do and it’s nice to have that check and balance by somebody who really knows the industry. And so we knew how important it would be. I mean there’s the financial component of course, but we knew how important it would be if we’re going to do this because obviously you can make a great living being a hairdresser working for someone else, not be an independent stylist, and rent your chair and you can make a great living that way. But we knew if we were going to do the salon ownership and build a team that we had to really just have our ducks in a row on what kind of, what kind of employees do we want? What kind of bosses do we want to be? I’ve heard this before for many people and it’s really true. Culture in a business happens whether you, any work environment, whether you like it or not. You know, so you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room. So you just have to be really mindful of that. So we knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.

Rico: [8:54] You know it’s interesting to me, it’s the way you were describing. I keep thinking of the restaurateurs I know. Yeah, and they’re all like, they’re looking at other businesses before they start their own. And they’re trying to figure out, “Oh, do I want to be like that, or do I want to be like this.”

Geoffrey: [9:08] A lot of blueprints on napkins.

Rico: [9:10] That’s right. Yeah, and not only that, you’re talking about culture. In a restaurant there’s the front and the back end, right? The kitchen side and then you get the service side and sometimes they compete with each other. But in a hair salon you’re all up front. There’s no backside for that. So I can see how a culture could be taken over by employees, of their disgruntled, or if the team leaders are not strong enough to do that, but it’s cool that you’re working with your wife like that.

Geoffrey: [9:36] Exactly. We love it. We work well together.

Karl: [9:38] If you think about it, so in the restaurant like you mentioned in this. In principle, you’re providing a service. And to provide this service, this is one of the industries that I’m going to safely say might be Amazon proof. I don’t think that they can dominate that industry from the staff delivering that kind of service.

Rico: [9:58] They can’t drone delivery.

Karl: [9:59] They can’t drone delivery their hair. But the nature of it, people are so attached to their stylist. They tend not to jump around, they tend to kind of follow someone. If their stylist move, they move so finding the right people and keeping them motivated and happy. It seems to be really an important part of that industry. Anything that you’ve seen in the industry that’s shifted and how you attract and retain stylists? Because that seems to be an area where, especially in a low unemployment time like we’re in now, that seems to be a challenge.

Rico: [10:37] No, attracting a strong stylist and building a strong staff is really, I mean if you ask salon owners and I would imagine across generally beauty business or other service industries. Staffing can be one of the biggest challenges just finding those right people that fit that culture and what we’re talking about. And it’s always up to, where to find good people, what can I do? But I think you’ve got to almost start with the client in mind and one thing that we’ve done is we’ve essentially tried to identify who is our ideal client. You know, they’re all not going to be the same but just a range. So what is the age range? Do you want to specialize in, do you want to be known as the person who does great color? Do you want to work with women between a certain age? Just knowing exactly who that perfect client is for you and then shaping your staff around, can they meet that need? So one of the biggest things that people in our industry specifically do is, is where’s the education for stylists happening? It’s happening in hair schools. And so you’ve got to get your foot in the door. You’ve got to go in and offer yourself that you’ll do a free class and we’re always looking for people to come in and do that and you can start to sow that seed that you might be a cool place to work and you might have something more to offer than just a chair.

Rico: [12:04] So I wonder for stylists what are some of the things that help the more successful stylist really earn a great income? Is it technical skills? Is it people skills? What have you seen is the thing that helps folks that stand out? The ones that you’ve seen that just stood out?

Geoffrey: [12:23] That’s a good question because there’s a lot of different answers for it. And I’ve seen some people who have the ability to make amazing connections with individuals so much so they almost feel like family, the closeness. And there’s been times I’ve seen really I would say mediocre hair being done by that person. And it’s amazing how much somebody’s willing to look over from a skill standpoint because they’ve made that connection with people. I’m sure you guys have bought something from the salesperson because you really like them and you maybe look back and think I probably didn’t need that product, but boy they sure were great. But with that said, the… I think when you look at the actual aspect of doing hair or doing anything that is of a trade because let’s be honest. We get our license from the state of Georgia, the same place an electrician or a plumber gets their license, same office. So it’s very much a trade and that is kind of a hot topic right now in discussion circles, but there’s an artistic component and there’s a technical component. And to be artistic you have to be technical. Some people choose to stay in that technical zone, but there is no way that somebody can be a successful hairstylist without some nice balance and combination of technical foundations and then expanding on just personal artistry. But at the end of the day the big black eye with our industry has always been are we professional? Do we present ourselves professionally? Are we on time? Are we reliable? And I think for a truly successful person or industry, they’ve got to be able to start with that as a foundation, then build the technical foundation of hair cutting or hair color, whatever service they like to provide And then let the artistry kind of bloom after that.

That’s when you really see somebody kind of have it and that’s more innate.

Rico: [14:24] Do you find more, you were saying about teaching and schools, and that makes sense to me because then you’re finding talent that’s young. That’s already not out there, maybe biased for some reason. 

Geoffrey: [14:37] Yeah. Or bad habits already.

Rico: [14:41] So you find someone that’s maybe talented you could see that talent then and then you just have to bring them up. Is that a better choice?

Geoffrey: [14:48] Yeah, there’s no doubt. There’s many people in my industry that have said and written really inspirational things. But one of those was build a star not find the star and it goes back to the culture thing. You bring somebody in, they could have a little bit of a skewed view from somewhere they worked or like Karl said, they may be using techniques that don’t really aligned with end results that you’d like. And it’s a lot easier to build somebody from the beginning than it is to deconstruct and reconstruct, you know.

Karl: [15:21] So I got, I’m curious then why do most business owners avoid that building, recruiting. That so many love to you know, get folks to switch over and that. But that building, what did it take for a good salon owner to be able to build somebody. Give us some examples.

Geoffrey: [15:46] It’s a good question. I think it’s intimidating to bring somebody in. I think sometimes for a lot of business owners there’s a little bit of fear. Then maybe that person has got some experience might, may not look up to them with revering eyes as much as a new person. They may come in with their own attitudes, but we’ve always thought if we found the right person. Now, the term would be like a senior stylist, somebody who you could really trust to do good work that does not want to manage administrative costs and overhead and things like that. Somebody who justs want to do some good hair, kind of clock in and clock out, and build those relationships and just like I said do a good job. I think a lot of businesses struggle with that because I think they could be a little threatened by it. But it really does take the right person. I mean our industry, the hair industry’s got some characters in it for sure. As you could imagine, you know, there’s many times where somebody says, “Oh you like working in the hair industry?” I’ll be talking to like a male client and, “Oh I used to date this hairdresser. She was crazy” You know? So there are some stereotypes that need to be broken, I think. But yeah, you’re attracting a group of people that generally are very social. They’re very creative so they could be a little bit out there and from an artistic standpoint. And I think it’s almost a requirement that you have ADD like it’s, everybody’s got this energy. I’ll be honest. A lot of hairdressers are typically, were not great students because they prefer to learn in a more hands-on way. And their connection to the world is much more artistic and social. Not so much the you know, sit down, read the book without any distractions. You know, crank out math equations. Those people belong in an engineering program or something like that, but you don’t want your hairdresser to have that personality. You wanted them to be funny.

Rico: [17:32] If I had hair. I’ve wanted someone that would, when they put their hands in my hair and it’s like they’re molding it almost, right? You think of clay and stuff like that, you’d want that beauty to be able to come out. 

Karl: [17:46] I wonder if the model would be more like in the music industries and artistic. So if you’re managing a group of stylists that are talented. They’ve got these A and R guys in music that develop artists they take them and they’ve got some, they could sing a little bit but then they craft them. They send them to the training school, teach them the dance steps put them into school with different producers and they treat artists in a different way, manage them to be successful. I wonder if some salon owners treat stylist less like artists, more like, you know, maybe a group of accountants and that’s what creates these toxic cultures that sees that turnover spinning. You know, have you seen that? 

Geoffrey: [18:34] Yeah, no, I think that’s a really cool comparison. I’ve never thought about it as it relates to the music industry. We used to go get lunch. We did a hair show and a group of us might break away from model prep and go to a restaurant and get lunch and you know, the hostess would be like, alright, you guys are either in a band or you’re hanging out, I don’t know. We do hair. Well, okay, that makes sense, kind of a motley crew of sorts. But, I think that’s a really good comparison. I think that does make a lot of sense with the music comparison because you know, if you get too stuck on policies and creating the structure, then you’re kind of the antithesis of who you say you’re attracting. You want to attract, kind of free thinking artistic people, and just let them know, “Hey, we’re going to take care of some of the boring stuff. The accounting, payroll kind of stuff, you know, but you make the connections. You create art. And we just, you know, require this much professionalism.”

Karl: [19:30] And yeah and to dismiss the myth that stylists maybe can’t be professional or artists can’t be professional. You ever look at any of these documentaries on these musicians, how they train for a show. They have to show up on time to train for… It’s not about the ability to do it. It’s creating an environment that artists can thrive. So they’ll bring the structure and the dedication and professionalism. But what I think it is, is figuring out the stuff that stifles their creativity and removing that and allowing that to be able to be there.

Rico: [20:05] Isn’t it a bit of a fine line too, because obviously you’re renting a chair to some degree, right? They’re independent contractors. So you..

Geoffrey: [20:13] It’s either that or commission.

Rico: [20:15] Or commission. In either way, though they’re still based on the revenue that they generate. Yeah, right. So there’s a little play that you have to have in there you and the whole team cohesion of a company and then the fact that they’re individual players to some degree.

Yes, right. So, how’s that work with the balancing of that?

Geoffrey: [20:35] No, that’s an interesting take. There is a balancing act because I think the establishment of you know, you’re on time, you’re prepared. We do a couple of things with our staff and we strive to be perfect at it and it’s something that we harp on quite a bit but we try to be really diligent note takers. And so, you know, if you come in and you get a service done, we want some good notes on that. What if that person ends up in a different person’s chair? What if they walk in? How embarrassing to walk up to the front and be like, “Hey are you know, hey, are you with me? I’m Geoffrey, I think I’m supposed to cut your hair today.” It’s like, “Yeah, I’m that guy whose hair you cut like six weeks ago.” You’re like, “Oh no. I remember you. I remember you.” And you’re trying to look for some clue where you can get, like a glimpse, where you can jog your memory. If you have some notes if you say this person’s married with a couple kids and maybe you have a child in the same class together. The second you read that you’re going to remember your whole conversation with them. And so I think creating little procedural things that the whole staff is doing, it creates some consistency in cohesion. But then you know, I was talking about, you want your hairdresser to be enthusiastic or funny or energetic. I referenced my dad earlier. My dad has been doing hair for over 40 years. He’s as talented as any hair stylist anywhere and he is very calm. He’s very soft-spoken. He has six sons so he’s very patient but he has this disposition about himself. Well, the people that sit in his chair, they like that. That’s what they expect and that probably is why they keep coming back because you know, maybe their hyped up hairdresser in the 80s was just too much and they found Robert and he’s so calm and it’s like, oh that’s a relaxing time. I get to go get my hair done. So, you know, it takes all different personalities. So you’re not bound. Yes, you’re bound by some of the procedural things but no one’s telling you how to behave or the line of conversations you’re supposed to have. You get a lot of leeway in making the connections how you want to make them and when people keep coming back to your chair, then you know that you’re being authentic to who you are for sure.

Karl: [22:51] I wonder around the question is you asked around the different ways of compensating stylists. So there’s the… If you could explain for folks, there’s booth rental. There’s commission, there’s salary. What are the different ways and what do you see trends happening in that and why people choose one versus another?

Geoffrey: [23:08]  Yeah, Clayton Christensen wrote the book Disruptive Innovation. I’m sure everybody listening to this has either heard of that or read it, as well as you guys. But the disruptive movement in our industry is the emergence of Salon Studios. So you rent an individual room similar to the office environment that we’re in here, which is you know, very state-of-the-art looks really cool and modern. Stylists don’t have to worry about the overhead. They can just go right into that. But you know that may be good I think for individual people and it may really work for certain people situations. In the long run, I don’t know how good it’s going to be because it creates a much more individual mindset and there’s a lot of strength in numbers. And so that’s one thing that’s really changed a lot. That’s a big change. But when it comes to compensation in a traditional salon where you have multiple chairs in there. Booth rent would create a, our independent contractor, independent stylists, would create a rate typically a weekly or monthly rate for how much the chair is and then they’re responsible for scheduling and providing their own products. But in a commission structure it goes back to what we’re trying to build at Frost Salon. More cohesion with the team, sharing supplies, you know, doing large orders and there is power that comes with that. You can leverage some better rates. You can do different things when you’re ordering large amounts, you can share education and I mean that’s really the gateway to staying fresh. There is a burnout rate for people in our industry and I don’t think people burn out of doing hair. I think they just work too much and it’s just too monotonous. And so I don’t think you hit a magical point where I’ve done so many haircuts my head’s going to explode if it’s the same thing over and over again. So when you are buying as a team you can get an education from color manufacturers, manufacturers who make scissors, things like that. I mean they’re looking to push their product and they do it through education. That’s how my wife and I met working for a product company doing education. And when you’re an independent stylist, you really have to be on top of that. You have to really fight the… It seems like a lot of people that go independent. They kind of flat line. They don’t grow or continue to grow which is fine that may be enough compensation that they need. But really the real growth happens, I think with the team. 

Karl: [25:41] I notice some salon owners choose to reduce the hours for you know, again, think of that artist mentality. They might work for days instead of five days or have schedules so they have more flexibility in their schedules. They’re not working to limit the burnout for folks. The other part what we’ve seen in the salon lofts is folks go into it for a while and they tend to go out because you know who backs you up when you want to go on vacation if something happens, there is no support system in it. So it’s good from overhead. You have independent control of things. But your challenge could be, if there’s any disruption, anything happens there’s no support behind you to take care of your clients. And the second a client tries someone else you risk, they might choose to switch.

Rico: [26:36] An opportunity. There’s an opportunity for loss or gain, it just depends on the person who just walks in.

Karl: [26:42] So if someone were to bet on it, you know going into this industry instead. There’s a lot of folks that come to us and their investors are looking to start in the industry.  Any advice you’d give to someone that’s thinking of whether starting fresh or acquiring into a salon that they should consider?

Geoffrey: [27:03] There’s a few things. I mean getting to know the individual stylists that are in a salon. Like I said, they can be kind of eccentric. So that’s that’s a big factor, but I think too, having a knowledge of the actual technicians in the hair industry. There’s a shortage of hair stylists. So there is, there are not enough hair stylists to meet the demand that is out there. And to be honest that’s evident by the fact that some salons charge quite a bit of money and the results are okay. They may be good but not great, you know. And it’s a supply and demand thing, you know. It’s not that people are daring you to say, we’ll go somewhere else and get something better. But unfortunately they look like there are a lot of salons out there but a lot of salons are not fully staffed and if you go to hair schools, a lot of people that go to hair school, they don’t always end up staying in the industry for a long time. There’s a big misconception in our industry. Sometimes you may have a kid that says to the parents. I think I want to do hair. You know, I’m not sure what I want to do. And you know, I’ve heard things like, “Well you know, but you’re really smart you could go to college.” You know, and it’s like this misconception that you don’t have to be an intelligent person to do it. I think trades are are amazing alternatives to colleges. You look at college debt that people incur with, you know, getting degrees that are don’t necessarily translate to well-paying jobs. But I mean just set that record straight hair dressers can make great money. They have an incredible amount of control over their career. Like you said, the flexible hours. My wife, like we said, we have four children. She’s able to juggle a busy part time career as a salon owner and as a stylist behind the chair, but then also has that flexibility to kind of schedule her appointments and come and go. Most career paths don’t allow for that flexibility with that same rate of return. So it’s one of those things you can make great money in a trade. You can make great money in being a hairdresser. You can have a great sense of accomplishment and a creative outlet but there’s a lot of misconceptions about that. I think a lot of a lot of people talk a big game when they say, oh, you know, why not explore something outside of the college realm, but you know, maybe hairdressers perceived a rung too low for their own child or something.

Karl: [29:27] Well, that’s a good point. Well, thank you very much for sharing some of your experience locally. Geoffrey, why don’t you tell us a little bit what you might have, you know going on and how can people reach you and find out more about you and Frost Salon.

Geoffrey: [29:45] Yeah. So Frost Salon like you said in the beginning we are in the Ingles

Shopping Center, right at East Jones Bridge and Peachtree Parkway and the salon’s number (770) 680-4549. Our email is FrostSalon@gmail.com. Pretty straightforward but most people find us we look at our analytics, most people hop on Google. Search us and press the call button so you can ignore the phone number and the email. As well as our Instagram, is Frost Salon as well as Facebook. I think there’s some underscores or a dot somewhere in there but…

Rico: [30:18] Your Instagram is actually Frost.Salon. 

Geoffrey: [30:21] There’s a couple there. It’s funny, there’s a couple other Frost Salons in America. But I venture to guess they thought it sounded cool. Yeah, even if I wasn’t first, it’s actually my name. So I would like to think that I get dibs on it, but.

Karl: [30:34] Absolutely. Well we want to thank Geoffrey Frost for joining us here. He’s a local citizen and lives here in Peachtree Corners and operates a small business and we really appreciate you coming in and chatting with us a little bit about the beauty. We learned some interesting stuff about, you know, if you think about it, it’s really a people business at the end of the day. And being able to attract and build that culture that stylists would appreciate it really what probably drives the business in the long term. So thank you for that. 

Rico: [31:10] Thank you Geoffrey.

Karl: [31:11] We’d also like to thank Atlanta Tech Park for hosting the Capitalist Podcast. Great space for folks, entrepreneurs to come and build their business and network with folks and use some of the facilities here. So we appreciate them for being our host. Rico what else we got going on over the next?

Rico: [31:32] Peachtree Corners magazine is out already. So in the mailboxes by now.

Karl: [31:41] Great job.

Rico: [31:42] Yes, thank you. And it’s been fun putting it out, this issue, but it’s already gone from some places. I was at a place this morning, they had one copy left and I was at a few other places yet. And it’s already gone, which is a good thing. But now I have to restock those places. But the next issue we’re working on is 18 under 18. So 18 kids under 18 years of age that have done great stuff in their lives so far. I want to share that story in the next issue. So that’s the december-january issue.

Karl: [32:10]  What are some of the topics in this issue that you feature?

Rico: [32:13] Well, the cover story is Pets and Their People. That was part of a giveaway that we did and it had a lot of participation. We gave away Lazy Dog Restaurant gift cards and stuff. We also did Voices of Football. So we covered the announcers at Norcross and Leslie in football. We also did Great Spaces. So if you’re looking for a holiday or corporate space for your party there’s 14 of them that’s profiled in the magazine. And online at Living in PeachtreeCorners.com is going to be a full version for each one of those places.

Karl: [32:45] I would also say check out the article about Technology Park and there’s a shuttle if you drive down Technology Parkway called Ali that you can take a ride on and and it is a driverless shuttle that is now operating daily.

Rico: [33:06] From 10:00am to 6:00pm, Monday through Friday. There’s six or seven stops and they’re using I think six of the Quinnett Transit stops as the stops. So you’ll see a little Ali sign and a little QR code. Take your phone, scan the QR code you’re going to end up signing a waiver on your phone before you get onto the shuttle. But once you’ve done that then you can go on that shuttle anytime after that.

Karl: [33:31] Fabulous. So interesting things that are going on in Peachtree Corners and you know, just keep up with the Peachtree Corners magazine. You could also go find us somewhere on the web I believe.

Rico: [33:46] Well if you go to LivingInPeachtreeCorners.com you’ll find the magazine, you’ll find the podcasts for Capitalist Sage and also for Peachtree Corners Life. And one other that sort of is going to be run back up again. It’s called the Ed Hour, it’s about education. So then we do have another major article and that was technology in schools. This issue’s really packed with stuff. What about you? What’s going on with Karl?

Karl: [34:10] Well Transworld, we own and operate another local business here Transworld Business Advisors. We help people with their exit strategies from business. Whether they’re looking to sell, get a value on their business, whether they’re looking to buy or expand through and grow through franchising and it’s been a busy time. We’re adding members on the team and it’s an exciting time lots of opportunities out there, especially as folks are starting to transition out of corporate. The one thing that we’ve been running a theme around is you know legacy. When people always say I always wanted to do something. I always wanted to start a business. So we love to have those conversations with folks and help find them the right place. So you can reach me at kbarham@Tworld.com or online at www.tworld.com at Atlanta Peachtree. And reach out and we’ll help you figure out what’s next. So with that we want to thank everybody for joining us on the Capitalist Sage podcast. In the upcoming months we have some more fabulous guests we’re going to talk with folks about the entertainment industry. We’re going to talk to folks about micro businesses, small businesses, startups, ways for people to create their own small businesses and communities around Metro Atlanta and a lot more fun conversations.

More tech guys are on the slate. So really, really, having fun doing this and we look forward. You could share, find us on iTunes, on the web, on YouTube…

Rico: [35:54] IHeartRadio, Spotify, Stitcher, SoundCloud, Youtube. A bunch of places.

Karl: [36:00] So if you want to follow us on any one of those, feel free to leave a review,  give us some comments and follow us and you’ll get a notification every time we post a new episode. So, thank you everybody. Have a good week.

Rico: [36:12] Thank You.

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Capitalist Sage: Beth B. Moore, Bridging the Artist and Business [Podcast]

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Beth B. Moore

When it comes to the entertainment industry, there’s still a lot of trade secrets. Beth B. Moore is here to explain some of the trickiest and most useful laws within the entertainment industry. In this episode of the Capitalist Sage, we join Rico, Karl, and Beth as they discuss entertainment law, emerging trends, the film and music industry, Georgia legislation and more.

Resources:
https://www.vividip.com Facebook: Beth B. Moore, Entertainment Lawyer

Social Media: @bethbmoore
https://www.instagram.com/bethbmoore/
https://twitter.com/bethbmoore/

“I really find interesting the intersection of business, art, and law. And so where I am in my career allows me to explore that unique intersection. You know at some point in my adult life trying to figure out what I want to be when I grow up. I realized that you know aside from friends and family some of the most important things to me in my life was music and art.”

Beth b. moore

Podcast Transcript

Karl: [00:00:00] Welcome to the Capitalist Sage podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with TransWorld Business Advisors. And my co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine Hey, Rico, how are you doing today?

Rico: [00:00:54] Hey Karl, I’m good, thanks.

Karl: [00:00:56] Ah today is Halloween. So we have a lot of trick-or-treaters going out tonight. Hopefully if the rain cooperates, why don’t we introduce some of our sponsors today?

Rico: [00:01:07] Sure, a scary Halloween day we’re going to be, there’s actually. The scary thing going on for some startups because they’re going to have an opportunity to do a three-minute pitch. Five startups on November 14th its going to be part of the North Atlanta Tech showcase.

Karl: [00:01:23] That’s right.

Rico: [00:01:24] And that’s here at Atlanta Tech Park. That’s sponsoring us. This is the podcast room from that location. A partnership Gwinnett is putting this on and there’s going to be five, actually, nine startups doing a three-minute pitch to others, to investors and other people within the industry. And that’s going to be scary for them because they got three minutes. It’s worse than the Shark Tank at least, at least in Shark Tank you had like, I don’t know 15-20 minutes. Here it’s only three minutes to make that pitch. So, but Atlanta Tech Park is the place they’re doing it. This is a phenomenal here in Peachtree  Corners. It’s a great place along the track of the autonomous vehicle.

Karl: [00:02:01] Right here in curiosity lab right here in Peachtree Corners Atlanta tech park being a home for entrepreneurs. Tech, tech startup companies so it’ll be great to see those come in. And if you’re interested check out the website you could, you could register come visit that day and see some of the future entrepreneurs of right here in Gwinnett County. At the Showcase.

Rico: [00:02:24] PartnershipGwinnett.com or AtlantaTechPark.com will take you there. 

Karl: [00:02:28] So we’re glad to have Atlanta Tech Park as our home for for the podcast and we’re especially glad today to have a fabulous guest. Bethany Moore. She’s in a an attorney that specializes in entertainment law and intellectual properties. And today we wanted to talk to those folks out there that have lots of creative talents and their endeavors takes them into both entertainment and artistry and look at the business side of those types of careers and businesses. I know we speak a lot about the the talent that people have. But they may not realize that they are also a business and we figured, let’s chat about that some and Beth was more than gracious to come and spend some time and talk to us about that. Hi Beth how’re you doing today? 

Beth: [00:03:15] Hi. I’m doing great. Thank you for having me out on this fun and festive Halloween Day. 

Karl: [00:03:20] Absolutely fabulous that. To get to explore a, you know on Halloween. There’s a lot of artistry that goes around this holiday season typically, but I’d like to start off by, you know, I’m curious how you got into this particular area and field of law when you got started.

Beth: [00:03:40] Sure. Well, you know, I consider myself an entertainment attorney and that does include, you know clients who work in the music industry, film, television, book publishing, theater. Really anything and everything involving the creative arts. I like to tell people I get to have the most fun a lawyer is allowed to have. You know, and it is a lot of fun, but it’s also a lot of work and there are serious legal considerations when it comes to working in the entertainment industry. I really find interesting the intersection of business, art, and law. And so where I, where I am in my career allows me to explore that unique intersection. You know at some point in my adult life trying to figure out what I want to be when I grow up. I realized that you know aside from friends and family some of the most important things to me in my life was music and art. You know, there’s, there’s really a historical reason for the significance of music and art if you look back on the development of humankind, you know these things, you know, we developed along with music and art. You take a trip to Europe. What do you do? You go to the art museums you take in the local culture, the music, the architecture. So, you know, this has been a common thread throughout the entire life cycle of humankind and it’s something that I take very seriously and it just means a whole lot to me as a person.

Karl: [00:05:05] I always wonder when we think about that some people may not realize. That they’re in this creative art. I mean, I think it’s obvious musicians and it’s obvious maybe people that are in theater or actors and so on. When you talk to clients and folks that are in it, what are some of the other fields that people may not realize falls into these creative arts that where the electrical property and so on becomes really important?

Beth: [00:05:34] The beautiful thing is that art is everywhere. It’s everywhere. You can take any business that may be operating, you know with a logo and a trademark, you know, that’s you know, a common thread among all businesses regardless of what type of Industry you’re in starts with the copyright involved in the you know, any kind of unique image being used as a logo. And then there’s always you know the application to obtain a federally recognized trademark. That’s also part of what I do. And I can really do that for any business. But I specifically focus on those services for clients in the entertainment industry. You know art is you know is a consideration in an industry as large as advertising. You know, I’ve had to work with a lot of advertising companies to make sure that the artwork they want to use or the music that they may, you know that they may use in their television commercials that all of those are cleared and legally cleared to use. So considerations of intellectual property are everywhere and it’s certainly especially in the entertainment industry. 

Karl: [00:06:40] If you think of it from the side of the artist that’s producing that. What are things where you’ve seen people they may call you after the fact where they make mistakes or things they didn’t know as they’re producing and creating art and starting to share? What are some of the things that you the mistakes people make along the way?

Beth: [00:06:57] How much time you got? So, you know the music industry it, which is really my true specialty even within the umbrella of the entertainment industry. You know music is one of those things where it’s it feels good, you know, I mean, it’s a creative outlet for a lot of people. You know, they may not be thinking about making a career out of it. You know, everybody has to start somewhere and usually means starting out. As a hobby. You know, you pick up a guitar or you find a keyboard at the Goodwill and you know, you start making music that’s a beautiful thing. You know, I hope that all children and even adults get a chance to explore, you know, their inner musician. I think what naturally happens is for a certain group of people that that hobby progresses into a profession. They’re like hey, I’m actually pretty good at this and people like what I’m making, you know, maybe I can spend all of my waking hours making music and you know earn some money from it and make a living doing it. So I find that that transition can be really challenging for a lot of Music Makers. You know, primarily because if you’re, if all you’re doing is making music then chances are you may not have a big enough budget to hire an attorney, but by entering into this space without proper understanding of legal underpinnings of it and without having a legal advocates tell you what your rights are people end up, you know giving away their music for free. You know in a way that does not advance their career. They end up getting taken advantage of you know, by people who know just enough to be dangerous and to cut you out of the equation. 

Rico: [00:08:35] Let me ask you, what are two or three things that the musician should know right off the bat that they should do to help protect themselves? If they wrote a piece and they’re playing it but they’re not disseminating a jet. Short of YouTube Instagram putting out the music, what two or three things should they be doing to make sure it’s protected and someone else can’t use it?

Beth: [00:09:00] So there’s a couple of things that come to mind, you know first is having a firm understanding of the legal term copyright, you know, this is a term that a lot of people throw around thinking they know what it means and most people don’t. You know, one of the most important things to understand about copyright is that you know, if you are creating an original work of art and it’s tangible, in other words it exists in some way shape or form on this Earth other than just in your human mind, then you own a copyright to that work the moment it’s created. You do not have to file a federal copyright, certainly a good idea to, but you have rights in and to your work the moment you birth it into the world.

Rico: [00:09:40] So if I wrote a song and I put it out there on Instagram or Facebook, that’s tangible, right?

Beth: [00:09:46] Yeah. 

Rico: [00:09:46] I mean, that’s a recording. That’s right out there. 

Beth: [00:09:48] That digital file on your computer or more perhaps on your phone is a tangible embodiment of your work, right? And you have rights to that just as you know, everybody else has rights to their work. So be careful whose work you try to pass off as your own because those whoever created that work has rights to it. So that’s maybe the second mistake that people make is they see rampant copyright infringement happening out there in the world which gives a lot of people the false impression that it’s okay when it is not. You can get yourself into a lot of hot water, you know, if you try to sample somebody else’s work and if you misappropriate somebody’s work, you know, if you think I’ll just slide in this sample real quick and nobody will notice because it’s under five seconds. That’s not how the law works. 

Rico: [00:10:34] Because cover bands work. Those cover bands are out there playing other people’s music, I mean.

Beth: [00:10:40] There is a precise answer to that which is that the people who wrote the songs that the cover band, you know is covering have granted a license to what are called The Performing rights organizations, which then turn around and Grant a license to the restaurants and venues. Of course, the restaurants and venues have to pay for that license but once they have it they’re allowed to play any song that they want. 

Karl: [00:11:03] Let me if I can just understand and clear, a business owner and they are playing music in the background of whatever that store is. Do they have to either they have to pay for the right to play the song in their place of Commerce no matter what type? If it’s a doctor’s office playing the elevator music is that all covered? 

Beth: [00:11:27] Yes, absolutely. Now, I have counseled business owners including restaurant owners about this where you know, they just want to play the radio in the background or they’ve you know, they have a Spotify account and they wonder why can’t I just play this? Well, it’s because the people who wrote those songs own the copyright of those songs and what those business owners are effectively doing is using somebody elses copyright to sell coffee or to sell golf club, right? And if you’re going to do that, you should you know, you should have to pay the person that’s helping you create this commercial atmosphere that draws in customers and they do. 

Rico: [00:12:01] That’s funny because I’m, as she’s saying that I’m thinking starbucks and I’m thinking of those little  music cards they used to have at one point with musicians on there of that they would be playing. And I think they, that was sort of a give and take a little bit on their part to be able to play music in the background of some of the bands that they were promoting and Starbucks music in house. Then I thought about the Jukebox. Real time, you know, slide the quarter in this. After that went away, I think that’s when royalty would really like going.

Karl: [00:12:29] So in Rico’s initial example, he creates a piece of music and he puts it on YouTube and if I were to find it in a business and start playing the music on YouTube is the, should he do something to make sure that his rights are protected. 1 and 2, he may be able to be compensated. What should he do? 

Beth: [00:12:53] Yes. So as a songwriter Rico, what I would advise you to do is to join one of the

Performing rights organizations and in the United States, we have three. ASCAP, BMI and SESAC. When you do that as a songwriter, you know in some ways, you know that helps to, you know, memorialize or put the public on notice that you are the author of that song. You are the creator, the owner. You know and so you can look up right now anybody out there listening can go to one of those three websites and look up their favorite song and find out who the actual writers are. You might be surprised, right? Because the person that you think wrote the song might not be the person who actually did.  And so, that’s what you would do as a songwriter you would affiliate with one of those three organizations and in turn those organizations will represent you. When a restaurant owner comes to them wanting to play music. So the organization let’s say you joined ASCAP. ASCAP will issue a license, right? A license is just a fancy word for granting someone permission. ASCAP will license the right to the restaurant owner to be able to play any song in the ASCAP catalog that they want and your song will be listed in the ASCAP catalog.

Rico: [00:14:10] So you’d just pay one royalty or monthly fee or whatever it is. You can play any song within that set up. 

Beth: [00:14:16] Exactly. Yes. It’s usually an annual fee. Yes, and the restaurant owner would do well to seek out licenses from all three organizations because chances are any song you want to play is going to be represented by one of those three. 

Rico: [00:14:28] I guess muzak came out at some point to avoid all that right? Because it’s regular, it’s like a synthesized music has nothing to do with any copyright at all. 

Beth: [00:14:40] It actually ties in perfectly with what I’m talking about because what Muzak did if I understand correctly is they had their licensing fees built in with the PRO fees right, so it was kind of a digital service that delivered the recordings but also included the permissions for the underlying compositions. 

Rico: [00:15:01] Okay, so it’s all in one place and that’s why you could use Muzak anywhere. 

Beth: [00:15:05] Yeah, and you know, it’s Spotify and Pandora,I believe, have commercial subscriptions now for places of business. So you can get licenses for everything all in one place.

Rico: [00:15:16] So when you play Apple music, you pay an apple fee every month for my Apple music. I can play any song, download any song within the Apple Library. That’s, which seems to be almost every song in the world. But so I’m not paying anything more than that monthly fee, right? 

Beth: [00:15:33] Well you’re talking about personal consumption.

Rico: [00:15:35] Yes. 

Beth: [00:15:36] So that’s different. Very, very different from commercial consumption. 

Karl: [00:15:40] So if you’re a business owner, you may have a personal Spotify, Apple music, Amazon account that allows you to play all the music. But when you bring that into your business, and you’re using it within your business, you’d have to get this additional license to do that. 

Beth: [00:15:59] Correct. It’s called a public performance license not to be confused with live performance. It has nothing to do with live performance. Public performance means that somebody’s music, specifically somebody’s composition, is being performed in a public space. A place of public accommodation. Which commercial places are, right? You know Starbucks is open to the public. Target is open to the public. Airports are open to the public. All of those places that want to play music in a public space, has to obtain a public performance license. 

Rico: [00:16:32] Content sent to the plant.

Karl: [00:16:34] So with all that would Rico get paid then, from that the group that he’s a member of, that he’s paying some fees to.

Rico: [00:16:42] The bottom line.

Karl: [00:16:43] The bottom, he would then get paid for some percentage. How’s that done? 

Beth: [00:16:49] Yes. So there’s two royalties, you know, depending on the situation. One royalty may be available for the recording artist. So that might be the person, you know, whose voice you actually hear, you know whose guitar riffs you were actually hearing. But there’s a

separate designation for who the songwriter is, right? So in this case Rico being the songwriter, yes, he would be in a position to earn royalties. From you know for every time you know Starbucks or Target or the airport you know played his  music. The algorithm by which an organization like ASCAP uses to determine how much you get paid is a trade secret. We don’t actually know but we can surmise that it at least has something to do with how much of the real estate of the airwaves, you know, you occupy. The more your song gets played the more royalties you’ll receive. 

Karl: [00:17:43] That’s very very interesting. Does it expand out beyond music? So if let’s take writings, and now we get digital media. People are putting out cat stuff on YouTube and creating funny videos, cartoon videos, explainer videos. Are all of those…

Rico: [00:18:01] Or even doing a public service where the news media recording a crime just happening and then they sell it to CNN. I mean, do they have copy right on those things?

Beth: [00:18:11] Yes, yes. And if any kind of original creative content you that you birth into the world belongs to you. And that would include, you know, silly cat videos. You know, it may just be something that you created at home. You probably have hours and hours worth of cat videos, but you have that one little clip where they did something funny. That piece of video, that audio-visual work contains a copyright. And the owner of that copyright is the person who created it.

Karl: [00:18:37] And there’s, there isn’t a similar organization for video, for writers, for all these different creative types of art. There’s a similar organization that manages that for them as well?

Beth: [00:18:52] No, but that would, that sounds like a wonderful idea. Right now, it’s really, you know, if I have a silly cat video and you want to use it, you know, for the Peachtree Corners podcast, then we would do an arm’s length transaction. You know, for what that licensing deal would be. Whether you pay me or I simply agree to grant you, you know royalty free license. Right now that’s something where you would have to approach the copyright holder directly to get that, get that permission. 

Rico: [00:19:19] There are protections in place. And although there was, I was involved in a website that was done once and we used stock photo as position only. Because eventually we’re going to remove the stock photo, put real photos on there. Two years later a lawyer reaches out and said that there’s a stock photo on that site you never purchased. How did they know it was never purchased, I don’t know. But they wanted their fee and they wanted it removed. But they wanted their fee at least to be paid. So there are protections, at least the free market allows protection in place for some things, right? 

Beth: [00:19:53] Well, you just perfectly identified one of the issues that modern-day content creators are facing. Is that, and it kind of goes back to the question you asked earlier, what’s one of the mistakes that people make in this industry? And its really disseminating, you know, their content without thought as to how to control it. You know, it’s like once something is out there it’s darn near impossible to retract it, right? So we have had to as an industry get really creative in how we monitor, you know, the use of our content. You know, make sure that anybody who is the recipient of a license that they stay within the confines of that license, right? So there are guard rails you can do this, but it doesn’t mean you can do that. And so there are little bots that you can put out into the internet to find out, you know, where did this Photograph go, right? And there are, certainly there are ways to get around that you know, but there are really sophisticated ways in which attorneys, you know and firms that represent content creators can track the usage of that content around the internet. I’d really like to see a more uniformed system to make that happen. I think that maybe blockchain might reveal some of the ways in which we can do that, but that’s maybe a future development. 

Karl: [00:21:11] I mean you’re trying to tap into something that it seems an interesting area of policy, government policy. So you’re also part of the Georgia sledded legislature representing, the district is 1995 here. Are there legislations that’s happening locally or federally to help corral what’s happening in this area. Especially with the internet because I see so much content being generated and I haven’t, I can’t imagine how someone could begin to manage and regulate all of that. 

Beth: [00:21:56] I think when it comes to managing your content and policing it, you know, I think one of the most important things anybody can do is just first to understand what your rights are. Hopefully they’re listening to your podcast today and they’re starting to pick up on the importance of this. As far as legislation goes, you know, we’re very fortunate in Georgia that about 10-12 years ago. We passed the, what is shorthand called the Georgia film tax credit, you know, which has been a great development for our state to attract the film business here. You know that is an engine of content creation, which has really been great. And so, you know down at the Capitol we’re certainly always, you know, in defense mode of that tax credit. You know, I think that it has so many benefits that we can’t even really measure. That really, that played a

very important role in my decision to get involved in public policy and to run for office. You know, I did not get into politics through politics. I got into it through the Arts and entertainment industry because I see firsthand  how smart state policy can really shape an entire industry and change lives. You know, bringing thousands of new job opportunities to Georgians and helping to develop a generation that has grown up with film and creativity and appreciation for the Arts right here in our own backyard. Georgia has a good history of you know of legendary music and I’m glad to see that happening now in the film industry. I bring up the film tax credit because there is a bill that has been proposed to create, well I should say a couple of years ago, they did pass what is shorthand known as the music tax credit. To essentially grant the music industry some of the same benefits that we granted to the film industry and to try to make sure we have more film business here. We certainly have a lot of talent in Atlanta, but anybody who’s been around the music industry in Atlanta will tell you that we lack some of the upper echelons of the business here. Which you know that like a lot of the record labels that used to be here have left or folded or just gone under. And so, you know, there’s lots that can be done to incentivize, you know music touring. That touring should originate in Georgia because that generates lots and lots of jobs. So they did pass a version of that bill before I arrived in the legislature. There are some issues with that bill. For example, it does provide some tax credits just like the film tax credit. The difference is in under that music legislation, those tax credits are not transferable. The transferability of those tax credits is key. 

Rico: [00:24:47] Transferable between businesses if they were purchased? 

Beth: [00:24:49] Correct. Because the concept of a tax credit is that it gets applied to your next project, right? So, you know, so some film companies may come here, make a film, they get the tax credit. Well, that has value. They can actually sell those tax credits to another company so that they can actually receive text benefit if that Film Production Company doesn’t otherwise have another project going on, right? And so the same could be true of the music tax credit. We created this incentive for production companies and for touring companies to bring their business to Georgia, but we did not make them transferable. And that makes… 

Rico: [00:25:29] Why did they? I mean, is there an another rationale that if it’s transferable maybe that business doesn’t come to Georgia? I mean is there a reason why? 

Beth: [00:25:38] You’ll have to ask the legislators who were there before me. But my understanding is that there was some hesitation about the bill to begin with so they thought well, let’s just get something on the books and we’ll fix it later. But we’re now in the Fix-It phase. But we have encountered some pushback there even though I do think that these are, these are common-sense changes that have bipartisan support. And I really want to encourage the the Arts entertainment working group who currently is vetting that bill to favorably pass it out of their committee. So it can go to ways and means. 

Rico: [00:26:14] Can I ask you about the trends as far as the movie industry goes? Because there’s always that talk that those credits will go away.  And people are fearful of that because then if that goes away, where’s all the production go? You know, that’s what happened to I think it was South Carolina?

Beth: [00:26:28] North Carolina.

Rico: [00:26:30] Where they nixed it. And then a lot of their industry just went away. 

Karl: [00:26:33] They came to Georgia.

Rico: [00:26:35] Yeah, which was good for us now. But there’s still talk, I  think when Kim came in there was some talk at some point. About his campaign about him wanting to do that, about removing that text printed. Do you see any trends there heading that way?

Beth: [00:26:48] You know every public statement that I’ve heard Kim say suggest that he is in support of continuing that tax credit. You know, some of his administration’s actions this year would suggest that maybe they don’t covet the film industry as much as I wish he did. You know because everything kind of works in an ecosystem, you change one thing about Georgia law that has an impact on other areas. And I have serious concerns about things like HP 481, the anti-abortion bill, you know. Which you know, a lot of people don’t want that here in Georgia. They think it is anti-business. And the film industry for the most part agrees with that but I don’t want to make a blanket statement about the film industry there’s certainly, you know, a multitude of political beliefs and affiliation within the film industry itself.  You know, so one of the challenges that we have with the film tax credit, the reason we always have to play defense on it, is because if you look at pure numbers, you see how much the tax credit quote-unquote costs in terms of lost revenue and you might see well that certainly is a lot of revenue that we’re losing. You know, you might question are we even breaking even on that? Is there a return on that investment? And I think it’s really hard to measure that because if you do away with the film tax credit all of that production business goes away, right? There’s, I mean and to me that would be a much larger hit to our state’s economy than if you just looked at how much the tax credit costs in terms of real dollars.

Karl: [00:28:15] I could echo that and I see it. All of the film business that moved into, Georgia generates additional dollars in support. If you look at from a real estate standpoint, AirBnB, since the film industry come and has taken off people that are investors in that part of the economy. All these folks need to be fed. So restaurants catering food, they need signage, they need support. But what I think is really, really understated is the longer the film industry exists here in Georgia. We’re building another generation of folks that are supportive of the Arts, skilled in the arts, able to create films which are jobs. Businesses tied around this other industry. If you look at what it did for California, how many people that live in California are artists are coming in there because the option is there. In New York City to film all where theater is really big and film, there’s a lot of artists that live and support and businesses that go there. It could be short-sighted to look at that how it impacts the other parts of the economy when you look at that. But I see small business owners that generate a lot of business from supporting the film studios here in Gwinnett County. There’s at least three of them that I know of that are driving economic activity. But I see young people choosing career paths that weren’t available 25 years ago before that was here. 

Rico: [00:29:49] That’s right.

Beth: [00:29:50] Yeah, I think you nailed it. You know, I’ll add a couple of more long-term views to this. You know, one of the things I love about the film industry is that it has relatively low environmental impact, right? You know people come in, they make a production, they don’t leave a permanent footprint with one exception. That you know, it can sometimes create a lasting legacy for some of these locations. For example, Rabun County, you know 30-40 years later is still known as the birthplace of Deliverance. And it’s kind of a local draw, right? Yeah and Senoia Georgia, home of the Walking Dead. I mean, you know, this generates you know additional ongoing opportunities in terms of film tourism. You know, I can draw some of those hardcore fans to locations like that. So I think there’s all kinds of benefits, you know. And another one is a lot of people don’t realize that Atlanta is a hotbed of advertising as well. The advertising community in Georgia is incredibly robust. Well, if you think about you know, the life cycle of a film or television show it’s short-term. You have people with these amazing talents in terms of on-screen Talent or behind the screen. You know in front of the camera, you know Gaffers, lighting, sound, all of that. Well when they’re not working on a film and television production a lot of those guys work in advertising, right? So, you know to have those two industries able to kind of coexist side-by-side strengthens both of them. 

Karl: [00:31:25] Have a friend that’s a camera, Steadicam operator and he does films and so on. But in between jobs, he does a lot for commercials, advertising. But that would be harder to find folks like him if the industry didn’t start generating the skill set in this capability within the market here.

Rico: [00:31:46] It took it took a decade, right?

Karl: [00:31:47] Yeah.

Rico: [00:31:48] I mean there was hardly any, just creating props for film sites, or electricians, or woodworkers, or HV AC, or you know, I mean those. As much as we have that industry room to build that infrastructure for the film industry is taking a decade to get there.

Karl: [00:32:06] So I’m curious. I know these arts start when you’re young. Entertainment, whether it can be Sports, it could be music and art. And there’s parents out there that have no real knowledge of how to guide and advise there. What would be some places where parents and people starting out in the business can start to educate themselves? One, about the rights that you mentioned about that they have but really, you know, understanding what are some of the things they need to start putting in place as they’re starting to develop these talents and start putting it out there. Where can they learn more about that? 

Beth: [00:32:40] Well, they can certainly come see me. It actually is quite common that when I am representing somebody who’s maybe a legal minor or you know is still very young, you know, the 18 to 21 range. That their parents will take, you know, almost an ownership stake in their career. It’s kind of, entertainment is kind of unique in that way. You know, if you go off and become a scientist or a lawyer your parents don’t usually get involved. But when it comes to entertainment, it’s arguably a good idea. Because so many people do get taken advantage of and if you know if your child is getting involved in film and television or music, you know, they really need somebody that they can trust to look out for their best interests until the day when they can fully you know, understand and appreciate the legal complexities of what they’re doing. You know, certainly a minor child cannot enter into a contract without their parents consent. There are all kinds of labor laws, you know for minor children on film sets. So I think there’s a lot that parents can do to. First encourage their children to explore the Arts. You know, it’s okay to you know, just you know to make mistakes. It’s okay to just experiment, you know, whether it’s with some kind of visual media or with film and television. I remember my parents have always had a video camera around and so, you know, that’s where I kind of got started in high school was we’d have a class project and I would make it a film. I still have those, by the way. And you know, it’s little things like that that just kind of build up over time and it ultimately impacts the career decisions that your child makes. So, you know I’ll throw out a pitch for myself if you want legal advise parents, you are welcome to come in to be an advocate for your child. You know, you can always in place of your minor child join some of the professional organizations that exist in Atlanta and around the country for various professions. So for example, the music industry,

we have the recording Academy, otherwise known as the Grammys, right? That’s a great networking opportunity, great networking organization. But they also do a lot of educational panels. There are equivalents in the the film industry. Its Georgia Production Partners is one that comes to mind. The Atlanta Film Society puts on the Atlanta film festival and they do a lot of Education Workshops. Yeah, you know if your child is into gaming there’s a Georgia game developers Association there. There’s a lot of parent can do you know to encourage their child and to protect them. And even one of the best things that a parent can do is just to you know, while their child is having fun creating, you know art. You know, if it seems like they’re moving in a direction of that becoming their profession, you know, it’s never too early to start talking with your child about what it means to have a business. You know, what it means to turn their art, you know into money. What it means to make a living in the entertainment industry because there’s not a lot of people that are in a position to have that conversation with artists and I really wish artists had the opportunity to have that conversation more often.

Karl: [00:35:59] I’m curious. Did you play many instruments or do music or what was your art of passion growing up? 

Beth: [00:36:06] I played clarinet in sixth grade band. And I play just enough piano to get by but I actually don’t have very, you know, a whole lot of musical talent myself. Which is partly why I do what I do because I very much wanted to be involved in the Arts and entertainment industry but I had basically no artistic talent myself. So I thought well, what’s the next hardest thing I can do. And I thought well, I’ve always you know, I’ve always been good at school. I will go to law school and become an advocate for people in the Arts and entertainment industry. 

Karl: [00:36:42] Oh, that’s fabulous. I know I was talking to someone a couple weeks ago and they create music on their laptops like so many people do. He does it for fun. And he spends hours and I could think of how many kids do that today.

Rico: [00:37:00] The software on there you can do your own beats, doing all sorts of stuff.

Karl: [00:37:04] They’re doing their own videos and so on but that conversation are early on, you know with their parents on starting to think about the business side of what they’re producing is an opportunity that could guide them. Because when they’re making choices under it’s fun and it’s a game for them when you’re younger, but some of them have some talent and starting to think about putting those things in whether it’s joining the organization, you mentioned. Having a conversation with an attorney that specializes in this so they can make the right choices early on. I always feel once their talent explodes all of a sudden everyone’s grabbing for pieces of it and they’re not prepared in those first few deals or the first few meetings they have. They’re not equipped to understand their rights and how to do that, so.

Rico: [00:37:55] You know, it’s funny because it’s some Industries like acting right to you do have an agent. You have to have an agent to be able to close a deal on an acting gig with the company, right? So some Industries you have some protection you still need a lawyer though everything right?  

Karl: [00:38:09] Absolutely. Well, I really want to thank you. You’ve given us a lot to share with folks that are starting to look at these creative arts and understand the business side. But just curious, you know, do you have anything coming up or things that are coming up as we’re getting late into the running out the final part of the year. Anything that you’ve got going on? 

Beth: [00:38:34] So a couple of things. You know between now and the end of the year and before the next legislative session starts is I’ve been doing a lot of outreach with some of the larger film studios in town. We just toured Eagle Rock studios in Norcross the other week. I actually have a friend who works there and he was excited about me running for office and he knew what I did for a living and said hey why don’t you come down to the studio. So we finally made that happen. It’s an amazing operation that they have going on and you wouldn’t even know it. It just sits in the, in a quiet industrial park in Norcross. So we’re, going to be touring Black Hole in a couple of weeks. We’re waiting to hear back from a couple of Studios. I mostly want some of these studios around town to know that they have an advocate at the state house, right? You know, I am the only legislator in Georgia, the only elected official who actually works in the entertainment industry. It’s a topic that a lot of people down at the Capitol like to talk about but I actually bring that professional experience to the table. Beyond that we have the Esports Summit coming up, you know, this is kind of a new tangential area of the entertainment industry that has really excited me and fascinated me and I’m looking to get more involved in the game industry here. So I will be at the Esports Summit. It’s kind of adjacent to Dreamhack which is coming up and…

Rico: [00:40:02] It’s running at about the same time. 

Beth: [00:40:04] Yeah, it’s a first it’s the Esports Summit and then kind of leads directly into Dreamhack. So it’s that weekend of November 14th through the 17th.

Rico: [00:40:11] The public’s allowed into dreamhack. So, I mean that’s a great place to go if you’re into gaming I mean it’s phenomenal. Thousands of gamers go in there. 

Beth: [00:40:20] It is. It has become the largest Sports industry, you know, eclipsing all of the others. It’s remarkable and I just, I know there’s a lot of young people there and I want to make sure that when they enter into contracts with some of these teams or they enter into some of these contests that they have protection. So I’ll be at that event and I look forward to hopefully meeting some people there. You know, my office is here at Atlanta Tech Park, so I’m not here every day, but if anybody’s up here at the park, feel free to seek me out. I’d love to chat with you.

Rico: [00:40:53] They can find you on Facebook at Beth Moore Entertainment Lawyer.

Beth: [00:40:57] Beth B. Moore simple. Yeah, I do include my middle name. There is another famous Beth Moore out there. So I have to distinguish myself. But yes, I do have a Facebook page where I post a lot of helpful articles kind of introducing folks to some you know, some basic legal concepts to help them along the way. I have a Instagram account and Twitter account. So you can find me there at BethBMoore. 

Karl: [00:41:23] I’d love to share some of that stuff as we talked to business owners and a lot of folks that are thinking about their kids especially, you mentioned Esports. I could imagine how many, kids are trying to convince their parents that there’s a, my career and future in that. But they’re actually not lying. It is actually true to do that. But I think getting education and knowledge out there for folk, getting them in touch with folks like yourself to begin to protect them early on and even incorporating building a business around what they do is really important for them to think about that from the beginning. But we want to thank our guest Beth Moore attorney specializing in entertainment law and intellectual property and she’s also our local Georgia State Representative. You can reach her on various methods both online and here at Atlanta Tech Park. And really thank you for sharing some of these tips and highlighting an industry that’s so large globally, but when it comes from the business side, no one really is talking, exposing and starting to get educated on this. And this is a great first step. So we’d love having you back in and continue the conversation as time goes on. We also want to thank Atlanta Tech Park for hosting the Capitalist Sage podcast. If you’re starting a business and looking for a great place, environment to work, where you can get to meet people from diverse backgrounds, technology, entertainment, law, government. It’s a great place to build community. And so you can start by attending an event at Atlanta Tech Park and Peachtree Corners. If you like what you see schedule yourself a tour and find yourself a home to build your business. I’m Karl Barham with Transworld business advisors in Atlanta Peachtree. Our business advisors are able to help consult whether it’s you’re starting a business or thinking about starting a business. You’re in business and trying to grow it or you’re trying to exit the business and find a buyer. Our team of consultants help people through each phase of that process and Rico.

Rico: [00:43:28] Yes?

Karl: [00:43:29] What’ve you got going on?

Rico: [00:43:30] I have a lot of things going on with many different hats all just pouring down. I’m a publisher of Peachtree Corners magazine. And if you haven’t seen it already. This is the last latest issue that’s come out.

Karl: [00:43:42] Great episode. Another another great issue.

Rico: [00:43:45] Thank you. Thank you. The next one is 20 under 20. Some of the best kids in Peachtree Corners are going to be highlighted that have either impacted the city or their family. Or have done something great in sports, entertainment, science. So we’re going to be doing that a major a cover story for the next issue that’s coming out. Just the end, just before

Thanksgiving. So we’re going to be doing that. As far as Mighty Rockets what I do, my day job, when I’m not doing the publishing part is that I do all sorts of content Marketing Online for companies. Lately I’ve been doing, done a few stop motion animation videos for product videos that I’ve been involved in and we’ve been doing a bit of personal branding for a couple of clients that just want to build their personal brand online. Because of the services that they sell is consultant and such. So busy, I don’t mind. I don’t have a, I can’t do that nine to five thing that we keep talking about. And I’ve heard that book about working seven hours a week. And the rest of it you don’t have to. Or seven days a week whatever it’s something I can’t do that and think my clock doesn’t stop until midnight.

Karl: [00:44:55] I understand. Where can folks find and follow what we do online?

Rico: [00:45:01] Sure. They can find Capital, well, if you search Google Capitalist Sage podcast, you will find us. We’re on iTunes, Iheart, Spotify, SoundCloud  YouTube. ITunes, obviously, leave a review there if you do listen to it there. You can go to LivingInPeachtreeCorners.com and you’ll see playlists on the homepage of the latest episodes that we’ve done.

Karl: [00:45:23] Absolutely. And also on Facebook, Peachtree Corners Life. You can go follow us on there. Everytime we post a  new episode it will come up in your feed so you can check in there. And you can follow us on any of those others so you’ll be alerted when there’s a new episode and makes it really easy to share with friends and other folks.

Rico: [00:45:43] You can watch the video on Facebook or on YouTube or listen to the podcast. 

Karl: [00:45:48] Absolutely. Well, thank you everybody. Really it’s been a pleasure to continue to share these episodes with folks. So stay tuned for our next episode. Alright, have a great day.

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Hargray Fiber Partners with Curiosity Lab at Peachtree Corners to Provide Critical Fiber Connectivity and Infrastructure

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Hargray Fiber

Curiosity Lab at Peachtree Corners announced its strategic partnership with Hargray to provide critical infrastructure for its Lab and the innovators that use it each and every day. Curiosity Lab is a 5G-enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Ga., a northern suburb of Atlanta.

Since its inception 70 years ago, Hargray has grown from a local telephone company to an industry telecommunications leader, offering a wide variety of internet, TV and phone services throughout the southeast. Hargray Fiber, based in Savannah, GA, operates more than 2,000 route-mile fiber network in cities throughout the southeastern United States. Recognizing Curiosity Lab’s commitment to the advancement of smart city technology, Hargray partnered with the Lab to supply it with fiber connectivity. Throughout Curiosity Lab, Hargray’s fiber optic cable will serve as the key infrastructure backbone, with all services using or connected to the Lab’s network benefiting from Hargray’s efficient, seamless transfer of data.

Hargray Fiber will continue its expansion in the Peachtree Corners market by bringing its full suite of communication products including enhanced data, voice and video services including Hosted Unified Communications, Metro-Ethernet, multi-gigabit symmetrical circuits and video services all delivered exclusively over Hargray’s 100% fiber-optic network.

“Curiosity Lab at Peachtree Corners is a one-of-a-kind location for innovative smart city, wireless and autonomous vehicle companies to test and demo their technology,” said Chris McCorkendale, Senior Vice President, for Hargray Fiber. “Our partnership with Curiosity Lab will help these companies advance their technology and bring to market a broader and more robust suite of communication services to market.”

“As Hargray Fiber continues to expand its southeastern presence, we’re excited to offer leading fiber services to Lab users,” said Betsy Plattenburg, executive director of Curiosity Lab at Peachtree Corners. “With Hargray’s Fiber support, companies moving to Peachtree Corners and operating in the Lab will benefit from quick, easy connectivity.”

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MY SALON Suite Celebrates Official Grand Opening of at Town Center

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My Salon Suite

MY SALON Suite in Peachtree Corners celebrated its grand opening on Oct. 21 at its new location at Town Center. Peachtree Corners Mayor Mike Mason was on hand to perform the ribbon cutting, and residents were invited to tour the salon and enjoy refreshments.

A wide range of beauty and personal care services are available at MY SALON Suite, including hair, make-up, skin care, microblading, eyelash extensions and massage therapy. MY SALON Suite provides expansive private salon suites, luxurious décor, elite furnishings and custom amenities to member professionals, who operate their salon businesses independently.

To learn more, visit mysalonsuite.com/peachtree-corners.

Below are grand opening pictures including individual grand openings within MY SALON Suite.

Photography by Remi DeLong

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