Curiosity Lab at Peachtree Corners today announced its strategic collaboration with Georgia Tech and Delta Air Lines to advance autonomous vehicle and infrastructure research. Curiosity Lab is a 5G enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Georgia, a northern suburb of Atlanta.
As Georgia furthers its position as a leading testbed of autonomous mobility and smart city technology, Delta and Curiosity Lab’s collaboration will provide critical seed funding for Georgia Tech researchers. Equally important, the researchers will have access to the Lab’s one-and-a-half-mile autonomous vehicle test track and living laboratory. Curiosity Lab features dedicated fiber, smart poles and a network operations center for researchers to track and trend data from connected internet-of-things (IoT) devices.
“Our 5G-enabled living laboratory will give Georgia Tech researchers the opportunity to push the frontier of emerging technology in a real-world setting that is almost impossible to replicate in a closed lab,” said Betsy Plattenburg, executive director of Curiosity Lab at Peachtree Corners. “Curiosity Lab also will provide those researchers an opportunity to collaborate with other industry leaders and focus their research on immediate challenges and results.”
“This is a wonderful example of industry-university-local government coming together to advance innovative solutions to the built environment and mobility,” said Debra Lam, managing director for smart cities and inclusive innovation at Georgia Tech. “Providing access to such infrastructure will help our researchers test new technologies and further our mission of serving our community through innovation.”
“Driving the leading edge of emerging technology – like we’ve done with biometrics by launching the first fully biometric terminal in the United States – means Delta can help shape how industry adopts it,” said Gil West, Delta’s Chief Operating Officer. “Autonomous vehicle technology is one of those innovations we see as having the potential to improve employee safety, the customer experience and operational performance, and this partnership will help us explore all of those possibilities.”
As autonomous vehicle research advances across the world, Delta sees potential applications for autonomous cars, trucks or buses at airports and beyond. For example, autonomous vehicles could help customers make tight connections across an airport, they could deliver delayed baggage to customers or transport aircraft parts to airports.
West added that this program is an important part of the global airline’s strategy to invest in solutions that empower customers and employees, reduce the stresses of travel and redefine flying over the next five years and decades to come.
About Curiosity Lab at Peachtree Corners
Curiosity Lab is a 5G enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Georgia, a northern suburb of Atlanta. The centerpiece of the lab is a 1.5-mile test and demo track which provides a real-world environment to explore emerging technologies. Additional infrastructure includes a network operations center, smart poles, DSRC units, dedicated fiber and a 25,000 square foot tech incubator. Additional information can be found at www.curiositylabptc.com
About Georgia Tech
The Georgia Institute of Technology provides a focused, technologically based education to more than 32,000 undergraduate and graduate students. Georgia Tech has many nationally recognized programs, all top-ranked by peers and publications alike, and is ranked in the nation’s top 10 public universities by U.S. News and World Report. It offers degrees through the Colleges of Computing, Design, Engineering, Sciences, the Scheller College of Business, and the Ivan Allen College of Liberal Arts. As a leading technological university, Georgia Tech has more than 100 centers focused on interdisciplinary research that consistently contribute vital research and innovation to American government, industry, and business. Additional information can be found at: http://www.smartcities.gatech.edu/ and on Twitter via @GtScii
About Delta Air Lines
Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in products, services, innovation, reliability and customer experience. Powered by its 80,000 people around the world, Delta continues to invest billions in its people, delivering a world-class travel experience and generating industry-leading shareholder returns. With its constant drive to invest, innovate and expand, Delta today is the world’s No. 1 airline by total revenues. More about Delta can be found on Delta News Hub as well as delta.com, via @DeltaNewsHub on Twitter and Facebook.com/delta.
Media Contact: Jacob Hamilton
O: 404.929.0091 ext. 203
5 Best Business Strategies for 2024
Peachtree Corners Business Association Speaker Series Panel Discuss Issues from AI to Leadership and Staffing
After 30 minutes of networking, light refreshments and ‘death by chocolate’ brownies courtesy of Marlow’s Tavern, the Peachtree Corners Business Association (PCBA) After Hours Speaker Series Panel commenced.
This panel of local business owners and consultants gathered at the Hilton Atlanta Northeast on Thursday, Oct. 26, to discuss strategies and opportunities for business success in 2024 and beyond.
Moderator Amanda Pearch Marmolejo, owner and President of Forsyth Business Radio X, kicked things off by introducing the panel participants, which included:
- Gentry Ganote, the CEO of Rojoli Services, Inc.;
- Lisa Anders, the Executive Director for Explore Gwinnett;
- Michael Pugh, an attorney at the law firm of Thompson O’Brien Kappler & Nasuti;
- Bill McDermott, “The Profitability Coach” and
- Rico Figliolini, the founder of Mighty Rockets and Publisher of Peachtree Corners Magazine
1. The importance of cybersecurity for businesses
Cybersecurity remains a top concern for small and medium-sized businesses. In fact, according to the Identity Theft Resource Center’s (ITRC) recently published Business Impact Report, 73% of 551 surveyed small business owners encountered a cyberattack this year.
As the leader of technology solutions provider Rijoli, Gentry Ganote knows first-hand where businesses are the most vulnerable.
“What we’re seeing is phishing attacks are really the number one nefarious act that’s going on that we deal with on a daily basis. We provide security services for our customers, and we have spam filters and email filters and all kinds of artificial intelligence,” said Ganote.
“But emails still get through, texts get through and people become susceptible to clicking on a link, putting their password in, changing bank records, giving money to the wrong people, and we see it every day,” he added.
“If any of you guys hire interns, you should educate them quickly about scams that are out there. They don’t know they’re new to the workforce,” Ganote explained emphatically.
2. Business succession and exit strategies
As some business owners head toward retirement or strive to preserve their legacy for future generations, transitioning both management and ownership is paramount.
As “The Profitability Coach,” Bill McDermott has consulted many business owners on best executing their succession strategies.
“The particular work for a business owner is number one, identifying that there’s value that can be transferred either to that seller, to the management team or to the outside buyer,” said McDermott.
“Secondly, there’s a growth plan that’s required. Typically, there’s a letter of intent or confidentiality agreement. There are asset purchase agreements, there are representations and warranties, and having an attorney is absolutely critical,” he further explained.
“Selling a business in some ways is also selling real estate, except the numbers are bigger. So, it takes a business broker … it’s a complex transaction, and there are a lot of moving parts, and there are a lot of important people that are part of that,” he added.
3. Leadership, training and staffing
Industries like hospitality are innovating through adversity, developing new training programs to address service staffing shortages exacerbated by the pandemic and aiming to empower front-line employees through direct and tailored instruction.
Lisa Anders, the Executive Director for Explore Gwinnett, Gwinnett County’s official tourism organization, shared her challenges and solutions in this area.
“We’ve been to a hotel recently. There used to be 30 employees; now there’s 15 employees. And it is just a challenge. Pre-COVID, we had a full-time education director who worked on training and hospitality training. We had a very robust program … and just now we are reinventing it, and we’re going to roll it out in 24,’ but it’s completely different,” said Anders.
“We have a lot of research and a lot of conversations with our hotels and our other hospitality departments on the very frontline; the very front desk is the problem. People are under-trained and under motivated. It is just a problem,” she added.
Yet, Explore Gwinnett is taking positive steps forward with its training efforts.
“We’re instituting a new training program. We’re going to be going into every single hotel district … going directly into those hotel districts and doing training one-on-one with our hotel partners and with frontline employees. Our hotels are super excited because it’s not just customer service, it is learning how to de-escalate situations,” Anders explained.
4. Content creation and podcasting
Podcasts have emerged as a powerful tool for storytelling and marketing. Drawing inspiration from a family history in journalism, McDermott leveraged the power of narrative to create a successful podcast that not only celebrates the entrepreneurial spirit but also serves as a cornerstone in his marketing strategy.
“Marketing is the number one weakness in any broken firm,” McDermott said.
“I started a show, we just celebrated our 50th episode, and I was able to tell stories of business owners and professionals that advise them. Three years forward now, my podcast has become actually the linchpin in my marketing strategy. It is the number one thing that I do,” he went on.
“Podcasting is actually a great way to get to know and trust people and a lot of my guests have now become clients,” McDermott added.
Rico Figliolini, the founder of creative services company Mighty Rockets, echoed this sentiment.
“It’s a great way to soft open a prospect. … If you want to get a lead prospect in your industry, you should become that authority of that industry,” said Figliolini.
5. Artificial intelligence and technology
Increasing efficiency while maintaining the human element using AI applications is at the forefront of business strategy heading into 2024.
The legal realm is catching up with AI’s transformative impact. Tools that once seemed futuristic are becoming standard, reshaping how legal professionals approach their work while maintaining the essential human touch through client interactions.
Michael Pugh, an attorney at the law firm of Thompson O’Brien, is witnessing this transition first-hand.
“The legal industry is just starting to incorporate AI … There’s one program called LexisNexis where I can write a legal breach and upload it to Lexis, and it’ll check my cases. It’ll suggest other cases to incorporate; it’ll analyze my arguments and tell me what percentage I’m likely to succeed,” Pugh explained.
“That’s a bit scary, but sometimes it’s pretty cool. So, we’re definitely going to be using more AI, but at the same time, people want to see who they’re working with face-to-face. So, we do meet regularly with our clients,” he added.
The next PCBA Business After Hours Speaker Series will be held on Nov. 16, 2023, from 5:30 p.m. to 7:30 p.m. Kathryn Stewart, owner of Performance Trucking, will discuss how she carved out her path as a female executive in a male-dominated industry.
Gwinnett Chamber to Host Multi-Chamber Mixer
The Gwinnett Chamber is set to host the 2023 Multi-Chamber Mixer at After Hours, an end-of-year event designed to celebrate Gwinnett’s inclusive business community.
The program will be held at the Gas South Convention Center on November 1, starting at 5 p.m.
This program brings organizations from around the world together to celebrate Gwinnett’s diverse and international business community.
Partners in this event have historically included business groups such as:
- The Georgia Indo-American Chamber,
- Japanese Chamber of Commerce of Georgia,
- Korean American Chamber of Commerce of Georgia,
- Latin American Chamber,
- German American Chamber,
- French American Chamber,
- Georgia Hispanic Chamber,
- Georgia Pakistan Business Council,
- Liberian Community Association of Georgia,
- Atlanta Chinese Entrepreneurs Club and
- the Italy America Chamber Commerce Southeast, Georgia Chapter
“Collaboration with these organizations enables connection and a deeper understanding of business needs in our region,” added Gwinnett Chamber President and CEO Nick Masino. “We are pleased to partner with these entities in hosting an event designed to celebrate our collective success and ever-evolving growth opportunities.”
Registration is required to attend and includes international food tastings, drink tickets and networking with more than 300 business professionals. To register, please visit GwinnettChamber.org/Events.
Insight Sourcing Unveils Refreshed Brand
Insight Sourcing, a North American consulting firm focused exclusively on strategic sourcing and procurement-related services, is marking 21 years of client commitment with a brand refresh.
The firm has updated its visual identity with a new icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.
The decision to refresh the brand underscores Insight Sourcing’s dedication to the procurement and sourcing domain.
“Since day one, Insight Sourcing has remained innovative, agile and always ready to leverage market intelligence, and digital assets to meet the ambitious goals of our clients,” said Tom Beaty, CEO of Insight Sourcing.
“We never rest in our pursuit of excellence, and neither should our brand. It reflects our deep appreciation for our past as well as the dynamic nature of our future,” he added.
It’s important to note that this refresh signifies a renewed pledge to clients and their needs. It does not signify a change of ownership or operating structure.
For further details about Insight Sourcing, visit the organization’s website at www.insightsourcing.com.
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