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Curiosity Lab at Peachtree Corners Collaborates with Georgia Tech and Delta to Support Autonomous Mobility Development and Research

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Curiosity Lab at Peachtree Corners today announced its strategic collaboration with Georgia Tech and Delta Air Lines to advance autonomous vehicle and infrastructure research. Curiosity Lab is a 5G enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Georgia, a northern suburb of Atlanta.

As Georgia furthers its position as a leading testbed of autonomous mobility and smart city technology, Delta and Curiosity Lab’s collaboration will provide critical seed funding for Georgia Tech researchers. Equally important, the researchers will have access to the Lab’s one-and-a-half-mile autonomous vehicle test track and living laboratory. Curiosity Lab features dedicated fiber, smart poles and a network operations center for researchers to track and trend data from connected internet-of-things (IoT) devices. 

“Our 5G-enabled living laboratory will give Georgia Tech researchers the opportunity to push the frontier of emerging technology in a real-world setting that is almost impossible to replicate in a closed lab,” said Betsy Plattenburg, executive director of Curiosity Lab at Peachtree Corners. “Curiosity Lab also will provide those researchers an opportunity to collaborate with other industry leaders and focus their research on immediate challenges and results.” 

“This is a wonderful example of industry-university-local government coming together to advance innovative solutions to the built environment and mobility,” said Debra Lam, managing director for smart cities and inclusive innovation at Georgia Tech. “Providing access to such infrastructure will help our researchers test new technologies and further our mission of serving our community through innovation.” 

“Driving the leading edge of emerging technology – like we’ve done with biometrics by launching the first fully biometric terminal in the United States – means Delta can help shape how industry adopts it,” said Gil West, Delta’s Chief Operating Officer. “Autonomous vehicle technology is one of those innovations we see as having the potential to improve employee safety, the customer experience and operational performance, and this partnership will help us explore all of those possibilities.”

As autonomous vehicle research advances across the world, Delta sees potential applications for autonomous cars, trucks or buses at airports and beyond. For example, autonomous vehicles could help customers make tight connections across an airport, they could deliver delayed baggage to customers or transport aircraft parts to airports. 

West added that this program is an important part of the global airline’s strategy to invest in solutions that empower customers and employees, reduce the stresses of travel and redefine flying over the next five years and decades to come. 

About Curiosity Lab at Peachtree Corners
Curiosity Lab is a 5G enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Georgia, a northern suburb of Atlanta. The centerpiece of the lab is a 1.5-mile test and demo track which provides a real-world environment to explore emerging technologies. Additional infrastructure includes a network operations center, smart poles, DSRC units, dedicated fiber and a 25,000 square foot tech incubator. Additional information can be found at www.curiositylabptc.com 

About Georgia Tech

The Georgia Institute of Technology provides a focused, technologically based education to more than 32,000 undergraduate and graduate students. Georgia Tech has many nationally recognized programs, all top-ranked by peers and publications alike, and is ranked in the nation’s top 10 public universities by U.S. News and World Report. It offers degrees through the Colleges of Computing, Design, Engineering, Sciences, the Scheller College of Business, and the Ivan Allen College of Liberal Arts. As a leading technological university, Georgia Tech has more than 100 centers focused on interdisciplinary research that consistently contribute vital research and innovation to American government, industry, and business. Additional information can be found at: http://www.smartcities.gatech.edu/ and on Twitter via @GtScii

About Delta Air Lines

Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in products, services, innovation, reliability and customer experience. Powered by its 80,000 people around the world, Delta continues to invest billions in its people, delivering a world-class travel experience and generating industry-leading shareholder returns. With its constant drive to invest, innovate and expand, Delta today is the world’s No. 1 airline by total revenues. More about Delta can be found on Delta News Hub as well as delta.com, via @DeltaNewsHub on Twitter and Facebook.com/delta. 

Media Contact: Jacob Hamilton

O: 404.929.0091 ext. 203

M: 678.863.9860jhamilton@arketi.com

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Capitalist Sage: How Business Mentorship Empowers Entrepreneurs, with Erin Igleheart [Podcast]

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StartMeATL

Have you ever had a business idea, wondered what tools you needed, or wanted to know how to just start? Join Rico Figliolini and Karl Barham as they interview Erin Igleheart, program manager with the Start Me accelerator program. Erin has experience and answers to all of the questions you may have about starting a business.

Resources: StartMeATL.org
Social Media: @StartMe

Podcast transcript – generated from voice recognition software.

Karl: [1:11] Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with TransWorld business advisors. My co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corner Magazine. Hey Rico, how’re you doing?

Rico: [1:27] Good. Good, Karl.

Karl: [1:28] Excellent. Why don’t we talk about our sponsors for today.

Rico: [1:32] Sure. Let’s give a shout out first to Atlanta Tech Park located here in Tech Park Atlanta, like the name switch, in the city of Peachtree Corners. Robin Bienfait and her innovative team is curating this place. Allowing accelerator startups and small companies to be able to grow in it. Phenomenal organized environment here that allows for workshops, seminars, all sorts of supportive groups that can take a small company to its success. So one of the podcasts from here is located in that place, and it’s a good place to be.

Karl: [2:11] Absolutely you could always stop by, check out its website; AtlantaTechPark.com check out upcoming events. You know in November, I think November 14th, is a tech showcase going on here from North Atlanta. Lots of events and you happen to be on the path of the shuttle, the driverless shuttle.

Rico: [2:28] Curiosity Lab of Peachtree Corners and Ollie the Driverless Vehicle. We just saw that before driving up and down as we were coming in.

Karl: [2:36] Absolutely. It’s a free shuttle, you have to get a ticket, a virtual ticket online and you’re able to ride that. So just a lot of really cool things happening in Peachtree Corners in the Atlanta Tech Park Village area. Well today, I’d like to welcome our today’s guest; Erin Ingleheart, program manager with the Start Me accelerator program and affiliated with the Emory University business school. Which is an outstanding program that helps local entrepreneurs help grow their business, learn some critical business skills, and help skills that help them to grow their business. How’re you doing today Erin?

Erin: [3:18] I’m great. Thank you so much for having me.

Karl: [3:21] Well, we’re here to talk today about business mentorship and how it could impact the community and in entrepreneurs that are starting businesses. One of the things that is amazing when you get into small communities, especially communities that may have more economic disadvantage, entrepreneurs are thriving in those areas. But the success rate could be a challenge there because they don’t have access to some of the critical things that companies, if you’re in Silicon Valley, there’s plenty of capital. There’s plenty of expertise, there’s network, there’s mentors. But in other communities they may not have those same resources as readily available. And so creating an ecosystem where that can thrive is really one of the missions of the Start Me accelerator program. I’d love to talk about that some more. So why don’t we tell,
start off by telling us a little bit about yourself and how did you get started in this passion of yours?

Erin: [4:20] That’s a great question. So Prior to joining Emory, my background was really all in private sectors. So I started out in banking at Morgan Stanley. I did a grad-degree in Silicon Valley and sort of saw some of that, a little bit of that divide if you will, in the support for entrepreneurs operating in the tech space particularly in that area. And perhaps some of the other small businesses that were struggling a little bit more to get started. I worked actually right around here and kind of proximate to Peachtree Corners for a start-up consulting firm for a few years and then switched over to the Social Enterprise Center at Emory just over three years ago where I was really looking to, kind of marry those business skills with more of a community focus and community impact component.

Karl: [5:07] So tell us a little bit about this social enterprise at Emory. What is that for folks that may not be familiar with that?

Erin: [5:13] That’s a great question. So it’s a research center within Emory Business School and the overarching focus is on making markets work for more people in more places in more ways. And we do that through research that several of our faculty members are doing. We do that through student coursework so several classes around social Enterprise and nonprofit management. And then we do that through fieldwork. And so we run a couple of different field work programs. Start Me in particular is focused on the Atlanta Community and several sort of historically under-resourced to communities in Metro Atlanta. But we also run the entrepreneurship database program, which is a large research study of accelerators and incubators around the world really looking at what works and what doesn’t in acceleration and incubation. So it’s the largest longitudinal study of those types of programs globally and then we also run a program that’s called Grounds for Empowerment that supports female coffee growers in Central America.

Rico: [6:16] So can I ask you, since you were out in the west coast like that, how’d you find that? I mean being a woman in the midst of, I guess stereotypical of what the research shows right now, it’s mostly men being there. How’d you find that working in a field like that in that environment? Erin: [6:33] That’s a good question. So I was in grad school while I was out there, so you’re in a little bit of a bubble as it is. And I really loved living out there but I didn’t necessarily get the bug, if you will, to stick around. I felt like I answered, a lot of times, the question of like why I didn’t have an app or why I didn’t have my own Tech startup. Which I respect as a path for entrepreneurs, absolutely, it just wasn’t a path that I was on. A conversation I felt like I sort of had over and over again. But I think what you see is so much passion in and around tech that it creates the, almost this bubble of enthusiasm and excitement that I really respect and enjoy and I think that it’s nice to be able to replicate that in other places that frankly are maybe more accessible to local populations if you will. So, you know, I think one challenge that we’re faced
with in Atlanta or any major city that has wonderful young people and wonderful entrepreneurs with tech ideas, that we don’t want to lose everybody to Silicon Valley. We want to create that same vibrancy and keep people in communities and the same is true for other types of businesses. You want to see that enthusiasm for all of your makers and bakers and fixers and doers. We’re operating in community.

Rico: [7:48] Which from what I understand isn’t really the type of company Silicon Valley wants to fund. They do want to fund the apps and the tech. And they don’t understand maybe the baker’s the makers and all the…

Karl: [7:59] You can’t eat an app.

Rico: [8:01] No you can’t. And it’s not sexy and it doesn’t provide the return in the short term that they want. It’s a lot different, you know. So coming into an area like Metro Atlanta where most of the startups are not necessarily tech startups. They’re mainly business things that we would normally eat drink and be merry with. But real different than in Silicon Valley.

Karl: [8:24] Yeah, absolutely. I mean, I’ve looked at data and studies shows. It’s probably somewhere north of 95 percent of businesses are not tech businesses. Your Main Street businesses, your neighborhood pizza shop, the person that fixes your car. These are the businesses that drive our economy and they’re found in every neighborhood. And these business leaders also are really important in the community that they’re in, they’re typically community leaders. They’re making sure that resources are being applied to problems. Their sense on the pulse of that area in there. It’s a great foundation for leaders and community, which is interesting. When you think of the program Start Me probably, describe what it is and in particular, I’m going to put you on the spot because you know part of the Emory School You got to tell me; what is the problem that Start Me is trying to solve?

Erin: [9:19] Yeah, absolutely. So it actually ties back to your question about the work that we do at Social Enterprises, so the program kind of originally grew out of research and so a lot of our fieldwork programs are kind of tied to research in that way. But one of my colleagues, Professor Peter Roberts, was really looking at what some of the differences are between communities with higher concentrations of poverty and lower concentrations of poverty across the United States. So kind of zip code by zip code. And one of the things that he found was that there really isn’t a market difference in the number of big businesses per capita, but there’s on average about a 26 percent gap in the number of micro businesses per capita. And so those are your local Moms and Pops. It’s your auto body shops, it’s your catering companies, it’s your local hair salons and natural hair care providers. And if you’re not finding those in and around your community, you’re finding them elsewhere. They’re not necessarily creating jobs. They’re not necessarily offering a gathering space for people who live there and they’re not attracting outside resources into the community. And so, you know, twenty-six percent gap for kind of an average population neighborhood would translate to 125 to 150 local small businesses. And so the program really originally grew out of that as we were looking at other cities or other neighborhoods around
Metro Atlanta that maybe aren’t necessarily served by the wonderful services you can get at Atlanta Tech Village or ATDC because they’re not necessarily as tech focused.

Rico: [10:50] So did you find the economic issue as part of that? I mean was there a correlation there as far as poor neighborhoods had a bigger gap?

Erin: [10:59] Poorer neighborhoods have that gap and so that’s where if you’re looking at high poverty residential neighborhoods, residential urban neighborhoods versus low poverty residential urban neighborhoods. What you’ll see is about a 26 percent gap and so, you know, you’re not seeing that gap in Midtown or Buckhead but you’re seeing that and in some of the neighborhoods that we operate in and then and also in many other neighborhoods in and around Metro Atlanta, and frankly cities across the United States. So this is not an Atlanta specific thing, but we particularly operate in those communities that are historically under-served, really trying to foster and build the businesses that are growing there that have a tide of those communities and that feed into that local economic and social vitality.

Rico: [11:45] So what can you do? What does the organization do that’s actionable that’s ground, that’s on the ground that you know… I mean, yeah, that’s on the ground accessory that you can say you can do this and within weeks or months, you’ll be at a better place.

Erin: [11:59] Yeah, and we try to do everything physically on the ground in the communities that we operate in. So we, Start Me as a 14 Session placed base accelerator program for small businesses. So we’re really focused on those micro businesses. Typically that’s one to five employees, including the founders, less than fifty thousand dollars in start-up capital. Oftentimes far less than fifty thousand dollars in start-up capital and you know, we’ve worked with everything from farmers to freight truckers to beer brewers to natural hair care providers. So it really runs the gambit of what you find in and around your neighborhood or what you might be looking for. If you’re a resident or an employee of a particular neighborhood. We run in three Metro Atlanta communities. We originally started in the Clarkston Community serving entrepreneurs and that economic corridor that also is kind of inclusive of Tucker and Stone Mountain. We also operate in the Economic Corridor of Edgewood Kirkwood and Eastlake and then the southside of Atlanta, which is a really large geography, south of I-20 ITP. But really try to support the entrepreneurs who live there, who work there, who provide valuable products and services to those communities. We deliver sessions in community. So we’re meeting at local schools from meeting at local community centers, and we’re really trying to bring an injection of business know-how, what do you need in order to effectively operate an early stage small business. Networks are really frankly that probably the most important piece of that and that’s peer entrepreneurs who are operating different businesses. But also going through a very similar entrepreneurial journey, all the ups and downs and kind of empowerment and challenges that that entails and having a network to draw upon there. And then we bring in with each cohort of 15 to 18 businesses, we bring in 20 to 25 volunteer business mentors from all walks of life, but with a lot of collective expertise and collective passion for small business who really work hand in hand with those entrepreneurs to build and grow businesses. And then each
Community has a peer selected capital component as well. So we have ten thousand dollars in grant funds for each community and the entrepreneurs and mentors peer select and allocate that capital over the course of the program.

Karl: [14:16] So one thing that you mentioned in each one, what is a typical session feel like? Give us a sense of.. what if I’m an entrepreneur and I show up in one of these what can I expect?

Erin: [14:27] That’s a good question. So, I mean it is an accelerator. It’s not a class and so we don’t want it ever to feel like, I read at people for three hours from a book or any of my colleagues do either. We open every session with dinner. It’s a great way to break bread with your neighbors, build connections with entrepreneurs and with mentors. We like to share some accelerated moments if you will and so that’s both the things that have gone really well in your business. That’s towards achieving major goals or milestones and then also the struggles. Things don’t always go well and sometimes it’s really hard to find a safe space to share that and we try to foster that safe space. We have a short curriculum component to every session and each one is a little different but you know, whether we’re introducing the key components of a business plan or walking through business financials, whatever that piece is, we try to keep that really short and then you spend the rest of the time applying it to the actual small businesses in the room. So entrepreneurs and mentors are working hand-in-hand to take those concepts and start to put that into place. So we want every business over the course of 14 sessions to exit of course with strong relationships and good networks, but also a short concise actionable business plan that they use and continue to build upon. We want them to have a good understanding of their financials. We want them to have really good comfort telling their business story to a wide variety of different stakeholders and to feel like coming out of an intensive and yet also very short 14 session roughly three month period of time that they kind of have that acceleration to their business and are kind of moving towards their strategic goals for where they want to take that business.

Rico: [16:09] This way they don’t feel alone out there on the prairie doing the work. And sometimes you feel alone. But yeah, just doing the work in a small business and sometimes you just gravitate to what you do best. I think you mentioned that. And you know to rejoin, you get stuck doing things maybe you shouldn’t be doing and other people should be doing and you have to grow that business.

Karl: [16:31] There’s a simple example of that that plays out. You take the financials and if you were to ask most small business owners, what’s your goal on profitability? And they’ll answer the question probably saying; make profit. But if they had to break that down and say well, where is that going to come from? How much? How much revenue do you need? What are the costs are going to have to do? They often don’t sit down and kind of put that on paper. But in a session where they’re putting that down on paper with peers, with other entrepreneurs as well as mentors, they start realizing; maybe I’m not charging enough to cover my costs. Now imagine not doing that math on paper before you actually go out there and start implementing it. By the
time you find out that you’re not, that the math isn’t working. You’re already in debt. You’re already struggling, you’re already frustrated. So you could avoid a lot of those things just by getting some of those ideas and said well, you know, maybe I can increase the price but can I lower the cost? Or my portion is this. If a simple caterer may do a delicious meal but you look at the portion that it can serve four people and most people aren’t going to eat four people’s worth of food. And so there’s a cost savings of maybe they only serve for two people. So that’s some of the exciting things that in the session you see people actually the light bulb going off and clicking and it’s just wonderful to see that.

Erin: [17:58] I think it also helps, again, to realize that you’re not alone. I would say the biggest fear that folks, and this is broad strokes, but that we see kind of coming into it as most folks are either afraid of standing up and talking about their business or they’re afraid of that financial session. You start to see people even been with well, I might be sick that week. You’re probably not sick that week, that’s in two months. And you know part of that is saying, is making it clear to them that they’re not by themselves. They’re not the only person who’s been kicking that can down the road and you do definitely get people who are like; so I’ve finally crunched the numbers and I’ve realized I’m losing X number of dollars on every single thing I sell, what do I do? And then you at least have something to act on and you can start to think about what the right lever is that you can tweak. But otherwise you’re just doing what you love and you don’t realize that it’s not necessarily working for you.

Rico: [18:54] Right, until it’s too late. The mentors that you bring out do they stay consistent with it? Do they sort of hook up with the individual entrepreneurs or startups? You know, are they in relation with them for a period of time? Or does it vary?

Erin: [19:09] So it’s a bit of both. So we work with the cohorts of about 15 to 18 businesses. 22-25 mentors and we have people rotate around for the first several weeks. And that’s so that everybody kind of gets a feel for the different businesses in the room, the different skill sets in the room, and trying to find a little bit of that art, if you will, of who clicks. And around week 4 we assign dedicated teams, and typically that’s about two businesses and about three mentors. And we try to really match people with those that they’ve clicked with. So you know, kind of expressed a particular interest in continuing to work with. But then also mentors that have a variety of different skill sets and so perhaps they have particular industry expertise that’s related to the businesses at their table. But otherwise trying to make sure that you know, we’re putting together folks who have experience with operations and marketing and communications and finance at the same table so that collectively they have that expertise that really serves the needs of the small businesses.

Karl: [20:08] And I would say it also extends beyond the room. It’s been about a couple of hours, 2 to 3 hours working on it, but then the phone calls after, midweek where, here’s my second iteration on my plan. Can you take a look at it? Or it could be an introduction to someone. Here is a retailer that might carry the product that I’m doing. They mentored me, have networks or people that they make those introduction they may bring them to events. So the role of the
mentor plays, is expands beyond just a session and years later, you will see the mentors. And even if you don’t directly work with them during the session, through the social events that happened you might connect with someone else that’s in another business and you might help them along a path as well.

Rico: [21:00] It’s all about networking.

Karl: [21:02] Yeah, it’s a critical component. I see it in a lot of successful businesses. You would think, you know, you have a better product and you execute, but the relationships you build, the people that could open doors. I heard the term the other day; the rich uncle. And most successful businesses, I thought it was a beautiful way of describing it, you might have someone that, I know a guy. You need printing material done in particular way, I know a guy. and when you’re a struggling entrepreneur and some of these communities you may not know that person that knows how to do that thing. And if you can get connected that can help you, you know, get over a hurdle that like.

Rico: [21:42] That’s funny, in New York we used to call it, it would be the rabbi. I had the rabbi. My rabbi tells me this, even though I’m a Catholic, doesn’t matter. Everyone has a rabbi.

Karl: [21:51] Everyone has someone that’s able to do that. So if someone was starting a business, you know early on, so your experience of working with all these entrepreneurs. Any tips and advice you’d give to someone that’s either thinking about starting a business or in that early stage of starting it? Any advice you’d give to those folks?

Erin: [22:12] That’s a great question, you know, we’re actually in the midst of the application cycle now, and so I’m meeting with lots of entrepreneurs who are thinking about starting businesses. Are currently operating businesses and looking for additional support that have been operating for a long time. So I’ve been having similar discussions and you know, I tailor it a little bit around what they want to do and where they are, but with a lot of folks it’s encouraging people to just start. Sometimes they’re waiting for the perfect moment, that exact perfect confluence of events. If you will, they want the perfect program the perfect partner, the perfect market conditions. And if you wait it might never happen. And if you know that you’re passionate about it, you just start and that way you at least can start doing it on your own time on your own terms and you can figure out what you’re looking for. Sometimes what you figure out is; you didn’t really need any of those things that you were waiting for in the first place. You know, there are tons of different resources out there both online and then in person. Lots of workshops to get people started, regardless of where they are, if they’re a serial entrepreneur and they’ve done this a bunch of times or this is the first time and they’re thinking about starting out on their own. There are so many different support programs out there and kind of resources that they can access.

Rico: [23:28] So you don’t have to feel alone.

Erin: [23:30] Exactly. You’re not alone.

Rico: [23:32] Right. You always ask about the bookkeeping or the money. I have this idea for an app or I have this idea for a clothing company. How do I get that process going? That could be scary. I mean, I love talking shop, but that could be scary to a young person not knowing what they’re doing.

Erin: [23:49] Yeah, and actually what’s interesting, you know, we run a program with High school students in the summertime and the younger people are less fearful in some ways. Like they come up with an idea and they’re like, I love it, I’m doing it, and I’m going to make this work. And I think sometimes there’s a little bit of that fear as you maybe get a little further on in your career. Or maybe even a little more afraid to put that idea out there with the risk that someone will say they don’t get it or they don’t like it. And maybe that person’s probably not your target audience.

Rico: [24:17] And that person could also be paying the bills and because they’re too far along in life, maybe. Where they’re thinking, I’ve just got to pay the bills.

Karl: [24:27] You even find very often, a lot of people that work for large corporations get trained on having all of the data. And having you know, a business plan that’s 40 pages with with all of that. And I’ve seen people that will write all of that stuff for years and they never start doing anything. So this concept of agile, being quick, fast fail. A business plan could be drafted on a piece of paper. There’s a couple of key questions you’ve got to answer. It doesn’t have to be complex, but it’s enough for you to examine the business model on what you’re trying to do and who your customers are and how you’re going to make money and how you’re going to find your customers to get you started and guess what’s going to happen. Even if you did a 40 page business plan, three months in guess what? The world changes, you’ve got to pivot, got to change. So it’s more dynamic.

Rico: [25:19] But doesn’t that, isn’t that a little different from how, I mean the world is funny. That’s my rent yet the bank wants to see a business plan. But then venture capitalists really want to see the passion, they don’t are about the business plan. They just want to see what you’re doing and they want to see proof of concept maybe. Or if it’s way before that, they just want to know that you’re really so into it that you can bleed it before you leave. Yeah, I mean so different ways.

Karl: [25:46] It is. But I’ll also say the the 40 page business plan can be a way to hide that you don’t know what’s important. If someone’s asking to invest money, whether it’s a bank lending you money. The people that do better can explain what their business is. They could explain who their customers are, they could explain how they’re going to make money out of it and what’s critical to success. And whether they do it on one page or a five minute pitch or they do it on a half hour or an hour long presentation and 40 pages. The essence of that, you gotta still answer those questions in there. And so for small businesses, if we’re talking micro-businesses,
you don’t need a 40 page business plan. You know to get started you need to, you need to think through some things, but it’s about taking action and being prepared to put yourself out there. There’s no illusion, every entrepreneur I think would tell you it’s a lot of hard work at the beginning but the passion carries them through a support network around them. A little bit of knowledge will carry them a pretty long way.

Erin: [26:55] And I think it’s okay to be comfortable with the fact that it’s not going to be perfect the first time. The first time you outline or draft your business plan. You’re going to get a bunch of things wrong, but you’ve got to make smart assumptions and figure out what you don’t yet know and then revisit it. And it’s a living document that will grow and change over time or you hope it grows and changes over time. But I think taking that first leap and putting some words down on paper goes a long way and then doubling back a little bit to what we were talking about before. You know, find a network, find people who have gone through a similar experience, who are micro business owners and in different industries or the same industry. And find mentors who can coach you and support you and are really just excited to see you thrive. And there are different ways that you can do that, whether you’re an extroverted person and you love to go to networking oriented events, or there are a lot of ways that you can do that work for more introverted individuals as well. But I think finding those people who are good sounding boards who don’t have as much of the emotional investment that you have and maybe can see past some of the flaws can be invaluable in helping you cultivate that early stage business idea.

Karl: [28:08] So I’m curious. This sounds, this is a great program and it’s out there for folks. But what if you’re in the business community and you know, you want to get involved. What are the ways that they can help their communities and/or get involved with this program?

Erin: [28:25] That’s a good question and there’s a couple of different ways that we sort of broadly engage different people. So one is in investing in local community programs. So that’s you know in supporting programs like ours that are free and support local small businesses in Metro Atlanta. But there are also other organizations and programs out there that are doing really important work. And in order to do that, you need financial resources in order to make that continue to work. You can also invest your time. I mean a big part of the value of what we bring together is bringing together networks of excited and engaged passionate people who are really passionate about supporting the entrepreneurs in the room. And so, so much of what we need is really good business skills, really good passion and you know, kind of that passion for helping others and asking the right questions. And you know, kind of supporting the growth and interests of others who are starting small businesses. And then the last thing is, you know, being a good community member yourself. You know, some of that is captured in small business Saturday, you know one day a year. But that is supporting your local businesses. That’s sourcing locally. That’s you know, finding local providers if you’re looking for a website or you’re looking for a wine shop or whatever it might be. And that doesn’t mean that everything you buy needs to be local, but you can find a lot of wonderful local businesses through business owners associations, by looking at the shops around you, by figuring out what the kinds of businesses that your neighbors are operating formally or informally out of their homes and supporting that.

Karl: [30:04] And you think about the holiday season is coming up and I know lots of people are going to be doing gifts for various reasons. Not only is it around Thanksgiving, the season for giving, there’s a lot of gifts that are being given. Supporting your local small business in these communities is a great way. If they wanted to learn, where they can find some of these businesses out there where they can purchase things and support in that way how do they find that?

Erin: [30:31] So we, on our own website keep a kind of a Shopping Guide if you will of our local small businesses. So we worked with about 200 businesses across Metro Atlanta and you know, they do everything. If you think about it, so, you know, some are offering the kinds of products and services that you might typically see around the holidays, so lots of different caterers. You know for after the holidays, we’ve got lots of folks that are focused on health and wellness and physical fitness. You know, we have folks who are doing lawn care and repair and help people get their homes ready with spring cleaning, you know for small business owners. We have those who work in, you know, digital media and build beautiful websites. So they kind of run the gambit. But you know, those are two hundred businesses that collectively are doing wonderful things in Atlanta, but you can also find lots of great businesses right around you, wherever you are. I mean looking around Peachtree Corner, there are corners, excuse me. There are so many right here that you’d be able to draw upon and that’s you know, walking into a local shop and asking. That’s you know, when something pops up in a social media news feed that’s a local business that’s checking it out. There are great festivals and events and Becraft experience is always a really fun one if you’re interested in makers and you know, kind of handmade and vintage products.

Rico: [31:54] And Johns Creek Festival just had, I think it was this past week. Lots of local makers there.

Erin: [32:01] Yeah Refuge Market over at Refuge coffee. And in Clarkston is a wonderful one and that’s a lot of new Americans and refugees that are building and selling beautiful products and a lot of times those are really fun things to pick out for others. I’m not necessarily much of a shopper myself, but I love shopping for other people and I think it’s really fun to find something that looks like it would be really special to a parent or significant other or a child. And feel like I put a lot of thought and energy into selecting something for them.

Rico: [32:32] It’s always nice to find something different rather than going for the same product at the same three stores that’s mass produced.

Karl: [32:38] And there’s often a story behind it. When you see a lot of these products, where it was made, how it was made, the traditions or culture that’s built into it is also a great way to get. And what if somebody wanted to be a mentor, how do they get involved in that process?

Erin: [32:53] That’s a great question. So we do engage a lot of mentors. We have about 80 volunteer mentors across our three programs. Our programs largely run from January through the very beginning of April. And so what we really have mentors do is they’re there week in and week out meeting and working with entrepreneurs. So it’s a very much a Hands-On role. And then throughout the rest of the year we do other programming. You had mentioned some of the social activities. We do also mentor office hours for mentors continue to kind of plug-in. So we do try to continue to foster that network. Folks can really find a lot of that information on our website. So we’re at StartMeATL.org there is a mentor tab for under a kind of get involved and you know who we’re working with but you know, we work with business professionals from across Metro Atlanta with a wide variety of different skill sets. Entrepreneurs often times make fantastic mentors, they get what it’s like to work on a business and in a business and balancing wearing all of the hats with also everything else going on in and around their lives.

Rico: [33:54] And if people aren’t ready yet they can go to Facebook or Instagram for Start Me ATL.

Erin: [33:59] Exactly, yeah. We’re all over our social media as well. That’s where you can certainly also find out about local small businesses to shop. But we can all, you can also find out about ways to continue to engage and I think it’s a fun way to put your business skills to work in supporting other individuals. And you know, I find it to be really rewarding to be there week in and week out. But it’s really fascinating to see how much ground you can cover in a small business and how much excitement people have coming out of a 14 session accelerator for you know what the months and years after that hold.

Karl: [34:37] So the website is StartMeATL.org. If you want to find out more information about the Start Me program fine, and I know there’s a deadline coming up soon for entrepreneurs people that are looking. When are applications due Erin?

Erin: [34:54] They’re due this weekend. So it’s an exciting stretch for us. Yeah, we’re approaching the very end of our application cycle for entrepreneurs interested in going through the program come January. So we’re open through October 20th, and then all applications go through a detailed paper review. We do a selection night and from all the applications were selecting 15 to 18 businesses per cohort and then we’re running also all those cohorts in parallel. So we’ve got, we’re in Eastlake on Tuesdays, Clarkston on Wednesdays and the Southside on Thursdays working with entrepreneurs, you know, kind of night after night after night to build those businesses.

Rico: [35:30] If they miss the 20th and the sessions start in January is there another set of sessions later in the year next year?

Erin: [35:38] That’s our next set of sessions for kind of accelerator for this particular program. We do also keep a really detailed resources page. So we think, not only is it important to support entrepreneurs through our program but really important to connect people to other
resources in and around Metro Atlanta and then also online. So we keep a running calendar of upcoming events that we think are really helpful to small businesses. And then we have links to the different organizations that are doing really important work in these different communities. Whether it’s for those who are just trying to decide if entrepreneurship is a good fit, to those who are operating really established businesses and just looking for that support system as they’re kind of taking the next step in scaling or expanding or even thinking about selling.

Karl: [36:25] Well, I want to thank you so much Erin for joining us today. Erin Is programmatically with Start Me and works at Emory University business school. You shared a lot of information, a lot of insight for people. And I don’t know if people realize how much is going out there in the community. And just being aware that there’s resources available for people to be entrepreneurs. And it’s not always have to be a big tech idea. It could be as simple as a micro business that is being grown and there’s support there for that. We’d also like to thank Atlanta Tech Park for hosting The Capitalist Sage podcast. We’re here every month and get to talk with folks and have a great conversation about business. Great place to work, great environment to follow your entrepreneurial pursuits as they come through. Rico, what do we have coming up?

Rico: [37:28] There’s so much going on. I just don’t know where to start sometimes. But so let me hold this up. The Peachtree Corners magazine, yes, this is one of the jobs that I do, I own this magazine. It’s a great magazine I think, I’m hoping everyone enjoys it. It comes out six times a year. The next issue is December/January. If you have someone under 20 that you want to nominate to our first 20 under 20 issue list, that would be great. It has to live in Peachtree Corners Middle School to High School, college. Someone that has had either an impact on the community or success with their own within their own lives. Whether it’s sports or writing, performing, sciences. That’s who we’re looking for. Someone, an individual young person that would inspire others is essentially what we want. So that’ll be the next issue. Deadline for that is October 31st. Visit our Facebook page, Instagram, or come to LivingInPeachtreeCorners.com and you’ll find the page with information there. Aside from that I also do social media marketing, I do other things I’m in the middle of a product video I’m doing for a client. And the first time I’m ever doing stop-motion animation in my garage. I’ve set up the studio and it’s a learning experience, but it’s cool because you get, even at my age, you get to learn a lot of stuff that you haven’t done before.

Karl: [38:52] Oh, fabulous. Well, I’m Karl Barham with TransWorld business advisors of Atlanta Peachtree. We help entrepreneurs at any stage, whether they’re looking to find a business, to acquisition, where they’re looking to exit their business and sell their business. We help them with that but where our passion is around, is really supporting the entrepreneurial, the small business community here in the Metro Atlanta area. You could find out more about our process and what we do at www.TWorld.com/Atlantapeachtree and just reach out if you’re thinking of becoming an entrepreneur, I’d love to have a conversation with you and help you start planning for it. And if you’re been in business for a while and you’re looking for your next adventure, there’s plenty, it’s a good time to find the next leader of your business and we can help you with
that as well. Again, thank you Erin for joining us today. And we want to thank everybody out there for listening to this podcast and following us on Facebook, Twitter, Instagram, YouTube.

Rico: [40:01] You can listen to the YouTube Video from this which is well, when I post it. Or you can get the podcast on iHeart, Spotify, Boxcasts, SoundCloud, anywhere, iTunes. Anyway, you can find it.

Karl: [40:14] And LivingInPeachtreeCorners as well.

Rico: [40:16] LivingInPeachtreeCorners.com.

Karl: [40:18] .com. Absolutely. Well, thank you everybody. Have a great day.

Rico: [40:21] Thank you.

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Atlanta Tech Park Hosts Successful ATL Cyber-Fin Global Innovation Challenge

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ATL Cyber-Fin Global Innovation Challenge

In September, Atlanta Tech Park successfully hosted the ATL Cyber-Fin Global Innovation Challenge covering the intersection of the Cyber, FinTech, and Blockchain industries. Nearly 200 executives from around the U.S. attended the event.

In her opening keynote, Atlanta Tech Park Founder Robin Bienfait said, “The purpose of the Cyber-Fin Global Innovation Challenge is for the tech talent and companies in Atlanta to get the notoriety they deserve.” The metro region is home to dozens of Cyber, FinTech, and Blockchain industry leaders.

In his welcome address, Jim Senn, the Founder of the Georgia FinTech Academy, highlighted six major FinTech and banking companies that are headquartered in Atlanta and reiterated how 70% of companies that process global credit and debit transactions are located in the state of Georgia.

A majority of the speakers and panelists discussed the importance of Cybersecurity in the FinTech space and what their roles and insights are to achieving stable growth while also setting the pace and approaching innovation with originality as well. Robin summarized the day’s main takeaways well when she said, “Cybersecurity is the underlying foundation for all successful tech businesses now and in the future.

After the content portion of the day was over, it was time for the highlight of this year’s event: the Sertainty Data Security SDK Challenge. Roto Marie was awarded the $10,000 grand prize for his data security customer use case around safety recalls.

The entries for this year’s Sertainty challenge was so stout that the panel of judges, led by Atlanta Tech Park Founder Robin Bienfait, awarded multiple participants with cash prizes as a result of a 3-way tie for second place and a 2-way tie for third.

In response to the overwhelming success of the inaugural ATL Cyber-Fin Global Innovation Challenge, Atlanta Tech Park is thrilled to announce the 2020 event dates have been finalized. Next year’s event takes place September 15-18 at Atlanta Tech Park once again. A major keynote speaker and sponsor are already confirmed and will be announced soon.

In continuation of the Cyber event series, Atlanta Tech will also host the ATL Cyber-MedTech Global Innovation Challenge from April 27-29, 2020. More details will be announced soon.

ABOUT US: With more than 75+ companies in residence, Atlanta Tech Park is a technology accelerator in Peachtree Corners, GA. The facility features boardrooms, conference rooms, a video podcasting studio, hot desks, private offices, 600+ person events space, and 100+ person auditorium. Membership and insider information can be found on www.atlantatechpark.com. Please follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates.

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Capitalist Sage: Creating A Solid Foundation in the Beauty Industry [Podcast]

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Frost Salon, beauty business

Working and owning a Beauty Industry Business has its challenges and its own ups and downs. Geoffrey Frost, our guest on today’s episode of the Capitalist Sage, has gained wisdom through his experience in this trade. Join Karl and Rico as they chat with Geoffrey about what it takes to have a good team, manage your business, and ultimately keep your clients happy.’

Resources:
Frost Salon
(770) 680-4549
FrostSalon@gmail.com

Social Media
Instagram: Frost.Salon
Facebook: https://www.facebook.com/frosthairsalon/

“I’ve heard this before for many people and it’s really true. Culture in a business happens in any work environment whether you like it or not. So you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room.

So you just have to be really mindful of that. We knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.”

Geoffrey Frost

Karl: [1:11]  Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with TransWorld Business Advisors. And my co-host is Rico Figliolini with Mighty Rockets Digital Marketing and the publisher of the Peachtree Corners Magazine. How’re you doing today Rico?

Rico: [1:30] Hey Karl great week. This is a good time to be podcasting.

Karl: [1:33] Oh, absolutely. Lots of fun things happening. Why don’t we start off by introducing some of our sponsors today?

Rico: [1:40] Sure. I want to let everyone know where we are first. We are at Atlanta Tech Park in Tech Park. in the city of Peachtree Corners. It’s a great space that you can come to. If you’ a midsize or its startup company or a company going through the acceleration phase. Robin Beinfait who started this company, this place actually, is a workshare place with a lot of bells and whistles including being able to meet venture capitalists learn from other startups and such and also for those people that want to come here and use the space as event space, also. This is a great place for that. So let’s take part. This is their podcast studio I want to thank them for that. 

Karl: [2:23] Absolutely. Just a couple cool events that are that are coming up. Asian Film Festival is starting off on October 11. They’re also going to have several events in November that’s also coming up on the schedule. Look forward to North Atlanta Technology showcase and a couple other cool events. Check out their website if you want to see some of the events that’s happening at Atlanta Tech Park. The North Atlanta Tech showcase going to be on November 14th, actually. So another place to see the new technology companies that are happening here.

Rico: [2:59] It’s amazing how this place has been used, the Atlanta Asian film festival is the largest in the Southeast that’s being done. It’s going down right here. Our next sponsor is Gwinnett Medical Center they’ve just opened up about three-four months ago and they have opened the GMC Primary Care and Specialty Center so you can go there and see a primary care doctor and also get your mammography done and your X-ray done right on site and recently Northside Hospital just bought them up. So they’re part of that hospital system as well there. And they’re on Peachtree Parkway, you can find more information at Gwinnett MedicalCenter.org/ptc

Karl: [3:43] Fabulous. Well, I’d like to introduce today’s guest; Geoffrey Frost who is owner and stylist of Frost Salon located right here locally and Peachtree Corners inside of the Ingle’s Shopping Plaza. So if you ever go by Ingles, you could see the salon there. We’re going to talk today about growing and starting a small Salon Beauty business in particular. Just learn some insights around that. How are you doing today Geoffrey?

Geoffrey: [4:12] Doing great. Thanks for having me. 

Karl: [4:13] Oh, thank you for coming and joining us. A lot of times, people talk about large technology business and so on but people would be surprised to know that one of the biggest industries, especially when it comes to small businesses, are in Beauty care. Whether it’s hair salons, nails, eyebrows, waxing. It’s one of the largest segments of the market especially dominated by small businesses. We thought it’d be great to talk a little bit about what it’s like to start up a business like that and some of those things. But why don’t we start off with you introducing yourself to us a little bit, tell us a little bit about yourself.

Geoffrey: [4:50] So I’m originally from Atlanta, Georgia. I was born and raised here. One of the natives. Yeah, how many Georgia peaches are around here. Everybody’s a transplant it seems. But yeah having lived here my whole life watching the city just blossom and grow and get bigger and bigger. I met my wife not in Atlanta, I actually met my wife we can get more into that later, but I met her in London, England and we did a long distance before she came here and together we live in Peachtree Corners. We’ve lived here since we’ve been married we’re about to celebrate our 10-year anniversary. So Jen is a very talented stylist and just an even better person and then together we have four children. We have two boys and two girls and so we’re very much ingrained in the community. Our kids are in the local elementary school. We have our younger two in the local preschool and between church and sports and just socializing and we’re definitely a family full and on the go for sure.

Karl: [5:54] And tell me a little bit about starting up your business.

Geoffrey: [6:00] Yeah. So like I said my wife and I met through the hair industry, so I used to work as an educator for a hair product company and to give you a little more background, my father was a hairdresser. He owns a salon. His salon is in Dunwoody and I used to work with him for years before we opened our salon here in Peachtree Corners. But doing education for a hair product company and what that entails is going to trade shows or even in Salon classes and sharing inspiration, whether it be hair cutting, hair color and just kind of keeping your finger on the pulse of what are the new trends and what are the foundational principles that always need to be hammered home. But through that process it was interesting. I got a chance to go into some really cool salons, you know some not so cool salons. So you get a chance to see some really nice working environments and you can, you know start to sow that seed. What kind of salon would I want to have when the time comes to do it? But obviously I gained an incredible amount of confidence being able to share that vision, that dream with my wife, so it’s not just on my shoulders it’s on hers. So it’s nice if you’re an entrepreneur to have somebody really close you can trust.

Karl: [7:12] Absolutely. I know when couples are in the same industry, they can understand and empathize with you know, things that are going on at work and so on and going on with the business, so that must be a huge. How did she help you with the business?

Geoffrey: [7:28] Yeah. So we always had an idea of what we wanted to do and it’s nice to have that check and balance by somebody who really knows the industry. And so we knew how important it would be. I mean there’s the financial component of course, but we knew how important it would be if we’re going to do this because obviously you can make a great living being a hairdresser working for someone else, not be an independent stylist, and rent your chair and you can make a great living that way. But we knew if we were going to do the salon ownership and build a team that we had to really just have our ducks in a row on what kind of, what kind of employees do we want? What kind of bosses do we want to be? I’ve heard this before for many people and it’s really true. Culture in a business happens whether you, any work environment, whether you like it or not. You know, so you better take an active role in shaping that culture otherwise, you know, your culture could be defined by disgruntled employees in your back room. So you just have to be really mindful of that. So we knew obviously there’s all the logistics of contracting and financing, and certainly we’ll talk more about that. But we knew we’d have to build a solid team where everybody’s got a nice shared vision together and you’re all working to a common goal.

Rico: [8:54] You know it’s interesting to me, it’s the way you were describing. I keep thinking of the restaurateurs I know. Yeah, and they’re all like, they’re looking at other businesses before they start their own. And they’re trying to figure out, “Oh, do I want to be like that, or do I want to be like this.”

Geoffrey: [9:08] A lot of blueprints on napkins.

Rico: [9:10] That’s right. Yeah, and not only that, you’re talking about culture. In a restaurant there’s the front and the back end, right? The kitchen side and then you get the service side and sometimes they compete with each other. But in a hair salon you’re all up front. There’s no backside for that. So I can see how a culture could be taken over by employees, of their disgruntled, or if the team leaders are not strong enough to do that, but it’s cool that you’re working with your wife like that.

Geoffrey: [9:36] Exactly. We love it. We work well together.

Karl: [9:38] If you think about it, so in the restaurant like you mentioned in this. In principle, you’re providing a service. And to provide this service, this is one of the industries that I’m going to safely say might be Amazon proof. I don’t think that they can dominate that industry from the staff delivering that kind of service.

Rico: [9:58] They can’t drone delivery.

Karl: [9:59] They can’t drone delivery their hair. But the nature of it, people are so attached to their stylist. They tend not to jump around, they tend to kind of follow someone. If their stylist move, they move so finding the right people and keeping them motivated and happy. It seems to be really an important part of that industry. Anything that you’ve seen in the industry that’s shifted and how you attract and retain stylists? Because that seems to be an area where, especially in a low unemployment time like we’re in now, that seems to be a challenge.

Rico: [10:37] No, attracting a strong stylist and building a strong staff is really, I mean if you ask salon owners and I would imagine across generally beauty business or other service industries. Staffing can be one of the biggest challenges just finding those right people that fit that culture and what we’re talking about. And it’s always up to, where to find good people, what can I do? But I think you’ve got to almost start with the client in mind and one thing that we’ve done is we’ve essentially tried to identify who is our ideal client. You know, they’re all not going to be the same but just a range. So what is the age range? Do you want to specialize in, do you want to be known as the person who does great color? Do you want to work with women between a certain age? Just knowing exactly who that perfect client is for you and then shaping your staff around, can they meet that need? So one of the biggest things that people in our industry specifically do is, is where’s the education for stylists happening? It’s happening in hair schools. And so you’ve got to get your foot in the door. You’ve got to go in and offer yourself that you’ll do a free class and we’re always looking for people to come in and do that and you can start to sow that seed that you might be a cool place to work and you might have something more to offer than just a chair.

Rico: [12:04] So I wonder for stylists what are some of the things that help the more successful stylist really earn a great income? Is it technical skills? Is it people skills? What have you seen is the thing that helps folks that stand out? The ones that you’ve seen that just stood out?

Geoffrey: [12:23] That’s a good question because there’s a lot of different answers for it. And I’ve seen some people who have the ability to make amazing connections with individuals so much so they almost feel like family, the closeness. And there’s been times I’ve seen really I would say mediocre hair being done by that person. And it’s amazing how much somebody’s willing to look over from a skill standpoint because they’ve made that connection with people. I’m sure you guys have bought something from the salesperson because you really like them and you maybe look back and think I probably didn’t need that product, but boy they sure were great. But with that said, the… I think when you look at the actual aspect of doing hair or doing anything that is of a trade because let’s be honest. We get our license from the state of Georgia, the same place an electrician or a plumber gets their license, same office. So it’s very much a trade and that is kind of a hot topic right now in discussion circles, but there’s an artistic component and there’s a technical component. And to be artistic you have to be technical. Some people choose to stay in that technical zone, but there is no way that somebody can be a successful hairstylist without some nice balance and combination of technical foundations and then expanding on just personal artistry. But at the end of the day the big black eye with our industry has always been are we professional? Do we present ourselves professionally? Are we on time? Are we reliable? And I think for a truly successful person or industry, they’ve got to be able to start with that as a foundation, then build the technical foundation of hair cutting or hair color, whatever service they like to provide And then let the artistry kind of bloom after that.

That’s when you really see somebody kind of have it and that’s more innate.

Rico: [14:24] Do you find more, you were saying about teaching and schools, and that makes sense to me because then you’re finding talent that’s young. That’s already not out there, maybe biased for some reason. 

Geoffrey: [14:37] Yeah. Or bad habits already.

Rico: [14:41] So you find someone that’s maybe talented you could see that talent then and then you just have to bring them up. Is that a better choice?

Geoffrey: [14:48] Yeah, there’s no doubt. There’s many people in my industry that have said and written really inspirational things. But one of those was build a star not find the star and it goes back to the culture thing. You bring somebody in, they could have a little bit of a skewed view from somewhere they worked or like Karl said, they may be using techniques that don’t really aligned with end results that you’d like. And it’s a lot easier to build somebody from the beginning than it is to deconstruct and reconstruct, you know.

Karl: [15:21] So I got, I’m curious then why do most business owners avoid that building, recruiting. That so many love to you know, get folks to switch over and that. But that building, what did it take for a good salon owner to be able to build somebody. Give us some examples.

Geoffrey: [15:46] It’s a good question. I think it’s intimidating to bring somebody in. I think sometimes for a lot of business owners there’s a little bit of fear. Then maybe that person has got some experience might, may not look up to them with revering eyes as much as a new person. They may come in with their own attitudes, but we’ve always thought if we found the right person. Now, the term would be like a senior stylist, somebody who you could really trust to do good work that does not want to manage administrative costs and overhead and things like that. Somebody who justs want to do some good hair, kind of clock in and clock out, and build those relationships and just like I said do a good job. I think a lot of businesses struggle with that because I think they could be a little threatened by it. But it really does take the right person. I mean our industry, the hair industry’s got some characters in it for sure. As you could imagine, you know, there’s many times where somebody says, “Oh you like working in the hair industry?” I’ll be talking to like a male client and, “Oh I used to date this hairdresser. She was crazy” You know? So there are some stereotypes that need to be broken, I think. But yeah, you’re attracting a group of people that generally are very social. They’re very creative so they could be a little bit out there and from an artistic standpoint. And I think it’s almost a requirement that you have ADD like it’s, everybody’s got this energy. I’ll be honest. A lot of hairdressers are typically, were not great students because they prefer to learn in a more hands-on way. And their connection to the world is much more artistic and social. Not so much the you know, sit down, read the book without any distractions. You know, crank out math equations. Those people belong in an engineering program or something like that, but you don’t want your hairdresser to have that personality. You wanted them to be funny.

Rico: [17:32] If I had hair. I’ve wanted someone that would, when they put their hands in my hair and it’s like they’re molding it almost, right? You think of clay and stuff like that, you’d want that beauty to be able to come out. 

Karl: [17:46] I wonder if the model would be more like in the music industries and artistic. So if you’re managing a group of stylists that are talented. They’ve got these A and R guys in music that develop artists they take them and they’ve got some, they could sing a little bit but then they craft them. They send them to the training school, teach them the dance steps put them into school with different producers and they treat artists in a different way, manage them to be successful. I wonder if some salon owners treat stylist less like artists, more like, you know, maybe a group of accountants and that’s what creates these toxic cultures that sees that turnover spinning. You know, have you seen that? 

Geoffrey: [18:34] Yeah, no, I think that’s a really cool comparison. I’ve never thought about it as it relates to the music industry. We used to go get lunch. We did a hair show and a group of us might break away from model prep and go to a restaurant and get lunch and you know, the hostess would be like, alright, you guys are either in a band or you’re hanging out, I don’t know. We do hair. Well, okay, that makes sense, kind of a motley crew of sorts. But, I think that’s a really good comparison. I think that does make a lot of sense with the music comparison because you know, if you get too stuck on policies and creating the structure, then you’re kind of the antithesis of who you say you’re attracting. You want to attract, kind of free thinking artistic people, and just let them know, “Hey, we’re going to take care of some of the boring stuff. The accounting, payroll kind of stuff, you know, but you make the connections. You create art. And we just, you know, require this much professionalism.”

Karl: [19:30] And yeah and to dismiss the myth that stylists maybe can’t be professional or artists can’t be professional. You ever look at any of these documentaries on these musicians, how they train for a show. They have to show up on time to train for… It’s not about the ability to do it. It’s creating an environment that artists can thrive. So they’ll bring the structure and the dedication and professionalism. But what I think it is, is figuring out the stuff that stifles their creativity and removing that and allowing that to be able to be there.

Rico: [20:05] Isn’t it a bit of a fine line too, because obviously you’re renting a chair to some degree, right? They’re independent contractors. So you..

Geoffrey: [20:13] It’s either that or commission.

Rico: [20:15] Or commission. In either way, though they’re still based on the revenue that they generate. Yeah, right. So there’s a little play that you have to have in there you and the whole team cohesion of a company and then the fact that they’re individual players to some degree.

Yes, right. So, how’s that work with the balancing of that?

Geoffrey: [20:35] No, that’s an interesting take. There is a balancing act because I think the establishment of you know, you’re on time, you’re prepared. We do a couple of things with our staff and we strive to be perfect at it and it’s something that we harp on quite a bit but we try to be really diligent note takers. And so, you know, if you come in and you get a service done, we want some good notes on that. What if that person ends up in a different person’s chair? What if they walk in? How embarrassing to walk up to the front and be like, “Hey are you know, hey, are you with me? I’m Geoffrey, I think I’m supposed to cut your hair today.” It’s like, “Yeah, I’m that guy whose hair you cut like six weeks ago.” You’re like, “Oh no. I remember you. I remember you.” And you’re trying to look for some clue where you can get, like a glimpse, where you can jog your memory. If you have some notes if you say this person’s married with a couple kids and maybe you have a child in the same class together. The second you read that you’re going to remember your whole conversation with them. And so I think creating little procedural things that the whole staff is doing, it creates some consistency in cohesion. But then you know, I was talking about, you want your hairdresser to be enthusiastic or funny or energetic. I referenced my dad earlier. My dad has been doing hair for over 40 years. He’s as talented as any hair stylist anywhere and he is very calm. He’s very soft-spoken. He has six sons so he’s very patient but he has this disposition about himself. Well, the people that sit in his chair, they like that. That’s what they expect and that probably is why they keep coming back because you know, maybe their hyped up hairdresser in the 80s was just too much and they found Robert and he’s so calm and it’s like, oh that’s a relaxing time. I get to go get my hair done. So, you know, it takes all different personalities. So you’re not bound. Yes, you’re bound by some of the procedural things but no one’s telling you how to behave or the line of conversations you’re supposed to have. You get a lot of leeway in making the connections how you want to make them and when people keep coming back to your chair, then you know that you’re being authentic to who you are for sure.

Karl: [22:51] I wonder around the question is you asked around the different ways of compensating stylists. So there’s the… If you could explain for folks, there’s booth rental. There’s commission, there’s salary. What are the different ways and what do you see trends happening in that and why people choose one versus another?

Geoffrey: [23:08]  Yeah, Clayton Christensen wrote the book Disruptive Innovation. I’m sure everybody listening to this has either heard of that or read it, as well as you guys. But the disruptive movement in our industry is the emergence of Salon Studios. So you rent an individual room similar to the office environment that we’re in here, which is you know, very state-of-the-art looks really cool and modern. Stylists don’t have to worry about the overhead. They can just go right into that. But you know that may be good I think for individual people and it may really work for certain people situations. In the long run, I don’t know how good it’s going to be because it creates a much more individual mindset and there’s a lot of strength in numbers. And so that’s one thing that’s really changed a lot. That’s a big change. But when it comes to compensation in a traditional salon where you have multiple chairs in there. Booth rent would create a, our independent contractor, independent stylists, would create a rate typically a weekly or monthly rate for how much the chair is and then they’re responsible for scheduling and providing their own products. But in a commission structure it goes back to what we’re trying to build at Frost Salon. More cohesion with the team, sharing supplies, you know, doing large orders and there is power that comes with that. You can leverage some better rates. You can do different things when you’re ordering large amounts, you can share education and I mean that’s really the gateway to staying fresh. There is a burnout rate for people in our industry and I don’t think people burn out of doing hair. I think they just work too much and it’s just too monotonous. And so I don’t think you hit a magical point where I’ve done so many haircuts my head’s going to explode if it’s the same thing over and over again. So when you are buying as a team you can get an education from color manufacturers, manufacturers who make scissors, things like that. I mean they’re looking to push their product and they do it through education. That’s how my wife and I met working for a product company doing education. And when you’re an independent stylist, you really have to be on top of that. You have to really fight the… It seems like a lot of people that go independent. They kind of flat line. They don’t grow or continue to grow which is fine that may be enough compensation that they need. But really the real growth happens, I think with the team. 

Karl: [25:41] I notice some salon owners choose to reduce the hours for you know, again, think of that artist mentality. They might work for days instead of five days or have schedules so they have more flexibility in their schedules. They’re not working to limit the burnout for folks. The other part what we’ve seen in the salon lofts is folks go into it for a while and they tend to go out because you know who backs you up when you want to go on vacation if something happens, there is no support system in it. So it’s good from overhead. You have independent control of things. But your challenge could be, if there’s any disruption, anything happens there’s no support behind you to take care of your clients. And the second a client tries someone else you risk, they might choose to switch.

Rico: [26:36] An opportunity. There’s an opportunity for loss or gain, it just depends on the person who just walks in.

Karl: [26:42] So if someone were to bet on it, you know going into this industry instead. There’s a lot of folks that come to us and their investors are looking to start in the industry.  Any advice you’d give to someone that’s thinking of whether starting fresh or acquiring into a salon that they should consider?

Geoffrey: [27:03] There’s a few things. I mean getting to know the individual stylists that are in a salon. Like I said, they can be kind of eccentric. So that’s that’s a big factor, but I think too, having a knowledge of the actual technicians in the hair industry. There’s a shortage of hair stylists. So there is, there are not enough hair stylists to meet the demand that is out there. And to be honest that’s evident by the fact that some salons charge quite a bit of money and the results are okay. They may be good but not great, you know. And it’s a supply and demand thing, you know. It’s not that people are daring you to say, we’ll go somewhere else and get something better. But unfortunately they look like there are a lot of salons out there but a lot of salons are not fully staffed and if you go to hair schools, a lot of people that go to hair school, they don’t always end up staying in the industry for a long time. There’s a big misconception in our industry. Sometimes you may have a kid that says to the parents. I think I want to do hair. You know, I’m not sure what I want to do. And you know, I’ve heard things like, “Well you know, but you’re really smart you could go to college.” You know, and it’s like this misconception that you don’t have to be an intelligent person to do it. I think trades are are amazing alternatives to colleges. You look at college debt that people incur with, you know, getting degrees that are don’t necessarily translate to well-paying jobs. But I mean just set that record straight hair dressers can make great money. They have an incredible amount of control over their career. Like you said, the flexible hours. My wife, like we said, we have four children. She’s able to juggle a busy part time career as a salon owner and as a stylist behind the chair, but then also has that flexibility to kind of schedule her appointments and come and go. Most career paths don’t allow for that flexibility with that same rate of return. So it’s one of those things you can make great money in a trade. You can make great money in being a hairdresser. You can have a great sense of accomplishment and a creative outlet but there’s a lot of misconceptions about that. I think a lot of a lot of people talk a big game when they say, oh, you know, why not explore something outside of the college realm, but you know, maybe hairdressers perceived a rung too low for their own child or something.

Karl: [29:27] Well, that’s a good point. Well, thank you very much for sharing some of your experience locally. Geoffrey, why don’t you tell us a little bit what you might have, you know going on and how can people reach you and find out more about you and Frost Salon.

Geoffrey: [29:45] Yeah. So Frost Salon like you said in the beginning we are in the Ingles

Shopping Center, right at East Jones Bridge and Peachtree Parkway and the salon’s number (770) 680-4549. Our email is FrostSalon@gmail.com. Pretty straightforward but most people find us we look at our analytics, most people hop on Google. Search us and press the call button so you can ignore the phone number and the email. As well as our Instagram, is Frost Salon as well as Facebook. I think there’s some underscores or a dot somewhere in there but…

Rico: [30:18] Your Instagram is actually Frost.Salon. 

Geoffrey: [30:21] There’s a couple there. It’s funny, there’s a couple other Frost Salons in America. But I venture to guess they thought it sounded cool. Yeah, even if I wasn’t first, it’s actually my name. So I would like to think that I get dibs on it, but.

Karl: [30:34] Absolutely. Well we want to thank Geoffrey Frost for joining us here. He’s a local citizen and lives here in Peachtree Corners and operates a small business and we really appreciate you coming in and chatting with us a little bit about the beauty. We learned some interesting stuff about, you know, if you think about it, it’s really a people business at the end of the day. And being able to attract and build that culture that stylists would appreciate it really what probably drives the business in the long term. So thank you for that. 

Rico: [31:10] Thank you Geoffrey.

Karl: [31:11] We’d also like to thank Atlanta Tech Park for hosting the Capitalist Podcast. Great space for folks, entrepreneurs to come and build their business and network with folks and use some of the facilities here. So we appreciate them for being our host. Rico what else we got going on over the next?

Rico: [31:32] Peachtree Corners magazine is out already. So in the mailboxes by now.

Karl: [31:41] Great job.

Rico: [31:42] Yes, thank you. And it’s been fun putting it out, this issue, but it’s already gone from some places. I was at a place this morning, they had one copy left and I was at a few other places yet. And it’s already gone, which is a good thing. But now I have to restock those places. But the next issue we’re working on is 18 under 18. So 18 kids under 18 years of age that have done great stuff in their lives so far. I want to share that story in the next issue. So that’s the december-january issue.

Karl: [32:10]  What are some of the topics in this issue that you feature?

Rico: [32:13] Well, the cover story is Pets and Their People. That was part of a giveaway that we did and it had a lot of participation. We gave away Lazy Dog Restaurant gift cards and stuff. We also did Voices of Football. So we covered the announcers at Norcross and Leslie in football. We also did Great Spaces. So if you’re looking for a holiday or corporate space for your party there’s 14 of them that’s profiled in the magazine. And online at Living in PeachtreeCorners.com is going to be a full version for each one of those places.

Karl: [32:45] I would also say check out the article about Technology Park and there’s a shuttle if you drive down Technology Parkway called Ali that you can take a ride on and and it is a driverless shuttle that is now operating daily.

Rico: [33:06] From 10:00am to 6:00pm, Monday through Friday. There’s six or seven stops and they’re using I think six of the Quinnett Transit stops as the stops. So you’ll see a little Ali sign and a little QR code. Take your phone, scan the QR code you’re going to end up signing a waiver on your phone before you get onto the shuttle. But once you’ve done that then you can go on that shuttle anytime after that.

Karl: [33:31] Fabulous. So interesting things that are going on in Peachtree Corners and you know, just keep up with the Peachtree Corners magazine. You could also go find us somewhere on the web I believe.

Rico: [33:46] Well if you go to LivingInPeachtreeCorners.com you’ll find the magazine, you’ll find the podcasts for Capitalist Sage and also for Peachtree Corners Life. And one other that sort of is going to be run back up again. It’s called the Ed Hour, it’s about education. So then we do have another major article and that was technology in schools. This issue’s really packed with stuff. What about you? What’s going on with Karl?

Karl: [34:10] Well Transworld, we own and operate another local business here Transworld Business Advisors. We help people with their exit strategies from business. Whether they’re looking to sell, get a value on their business, whether they’re looking to buy or expand through and grow through franchising and it’s been a busy time. We’re adding members on the team and it’s an exciting time lots of opportunities out there, especially as folks are starting to transition out of corporate. The one thing that we’ve been running a theme around is you know legacy. When people always say I always wanted to do something. I always wanted to start a business. So we love to have those conversations with folks and help find them the right place. So you can reach me at kbarham@Tworld.com or online at www.tworld.com at Atlanta Peachtree. And reach out and we’ll help you figure out what’s next. So with that we want to thank everybody for joining us on the Capitalist Sage podcast. In the upcoming months we have some more fabulous guests we’re going to talk with folks about the entertainment industry. We’re going to talk to folks about micro businesses, small businesses, startups, ways for people to create their own small businesses and communities around Metro Atlanta and a lot more fun conversations.

More tech guys are on the slate. So really, really, having fun doing this and we look forward. You could share, find us on iTunes, on the web, on YouTube…

Rico: [35:54] IHeartRadio, Spotify, Stitcher, SoundCloud, Youtube. A bunch of places.

Karl: [36:00] So if you want to follow us on any one of those, feel free to leave a review,  give us some comments and follow us and you’ll get a notification every time we post a new episode. So, thank you everybody. Have a good week.

Rico: [36:12] Thank You.

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