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Brewing Success: Anderby Brewing works through pandemic challenges to keep growing

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anderby brewing smelts
Photos from Anderby Brewing Facebook Page. Owners Preston and Michell Smelt.

The signs were promising for Peachtree Corners first brewery — Anderby Brewing.
The fledgling operation on Technology Parkway debuted in August of 2019, and the taproom was generating steady revenue. Growlers were heading out the door. A third-party operator provided some canning of their product for package sales, albeit at no resulting profit. Owners Preston and Michell Smelt projected that March of 2020 was to be their first break-even month. COVID-19 had other plans.

Pressures from the pandemic

The taproom closed and didn’t reopen until the Memorial Day weekend as Georgia shut down for a time. Restricted or shut-down food and drink establishments stopped ordering kegs.

Still able to offer to-go sales from their production facility, the couple proved the adage that necessity is the mother of invention. They found a supply of bottles and cranked up equipment that Preston had found at an auction. Some monotonous, not-much-fun work ensued.

“There we were in the back with a counter pressure bottler and it would take us literally all day to do two or three kegs of beer,” said Michell. “No matter how tedious, that’s what we did — and actually, for a while, it was working out pretty well. That’s when we started talking about having a canning line.”

Sales of to-go bottled beer, leftover canned product from a prior run and a $26,000 CARES Act grant got them through to Memorial Day.

Kegs being cleaned for the next round of beer.

Profits in the can

What the couple talked about in those uncertain shutdown days is now a reality — a newly-arrived $50,000 canning and labeling setup. The long-awaited equipment ordered in March showed up at the end of October. It operates at nowhere near the dizzying pace of larger operations that can turn out 100 finished cans of suds a minute, but it does produce four or five cans in 60 seconds time, about two barrels per hour. They are staking a path to profitability on it.

And they say the timing was providential. The manufacturer of the equipment rolled out the smaller-scale model in February of this year; that cost just half to less-than-half the price that a canning line would normally run for smaller startups.

It proved both a blessing and a curse. It gave them the ability to can beer at an affordable price, but so many smaller brewers ordered the smaller model that a months-long backup resulted.

But now they say, “We’re sending a lot of packaged beer out the door and that’s making a huge difference for us.” The 16-ounce four-packs are headed to destinations, including high-profile chain Total Wine, with which they’ve struck a solid partnership deal.

Improved technology means improved taste

Preston said the switch to canning makes sense from any number of standpoints. As he explained, “In the craft beer industry, cans were always looked down on for the longest time because the older canning technology wasn’t great. A lot of people would pick up subtle metallic tastes in the beer, especially with craft beer, which is a little more sensitive because we don’t pasteurize and most of us don’t filter.”

canning machine anderby brewing
Anderby’s very own Wild Goose Filling canning line.

The canning companies have improved their technology and a lot of the old issues have gone by the wayside, he said. On the purely economic side of the equation, Preston said that for what it would cost them to buy 6,000 cans, they might only get 2,000 bottles — a significant price point difference.

The co-owners said they have 19 beers on tap, and already eight or nine of them have been pumped into cans with all to follow eventually. The canning approach is part of an industrywide trend, they explained.

Growing the brand

As to what consumers browsing beer coolers can expect to find in those Anderby-labeled cans, well, that’s undergoing an evolution.

“When we first started, I was really trying to dabble in a number of different styles, trying to figure out what our niche should be,” said Preston. After gauging the marketplace and working with a consultant, they’ve narrowed their focus to three areas: hazy IPAs, heavy imperial stouts and fruity sours.

Anderby Stout

He said those three varieties account for 60% to 70% of craft beer sales nationally, and they also do well from a package sales standpoint. Their beer list will be changing to reflect that emphasis in the coming weeks.

The Smelts said they decided on only rotating offerings, an approach that some other craft brewers eschew because “the key thing for offering core beers is you have to make a lot of them, and we can’t.” Preston said the core approach doesn’t work without a heavy restaurant presence.

The ever-changing aspect of their offerings should appeal to those venturing into their taproom with the notion that repeat customers who see an unchanging beer list will eventually quit showing up, according to Preston. The couple added that on occasion, however, what has been a signature beer may well make a comeback, like their popular “Get off My Lawn” IPA.

Future plans

Anderby has the capacity to brew 2,500 barrels a year, and they’re now at a rate of under a thousand. So far, they’ve not hiked production, but they anticipate increased demand that will boost them to that level — with the resulting distribution cash flow bringing them into the black.

“Once we get maxed out and can’t really do any more on our current system, then we’ll start to talk about expansion,” said Preston. “We have some penciled-in plans on what the next round would look like.”

They said a bigger footprint would include additional fermentation tanks, more staff and consideration of a higher-volume canning line. One thing it would not include is a relocation. The co-owners said they could quadruple their current production capacity without having to move.

“That was one of the benefits of moving into this building — to have the room — because the last thing we wanted to do was get into a spot, grow and then have to find more space,” said Michell. “Here [in a large facility] we can grow and not have to find more space in a couple of years.”

Whatever shape future plans might take, they credit the City of Peachtree Corners with helping to make the setting-up-shop process in their current location and configuration a positive experience by facilitating necessary changes in the city zoning code to allow for operation of a production brewery.

From Anderby Brewing Instagram

“Other nearby cities we talked to seemed encouraging, but then they didn’t actually do anything, “Preston reported.

As to what niche they may grow into in metro Atlanta, he said, “If we get to the point where we are the destination brewer for someone coming into the Northeast OTP area, we’ll be happy.”

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The Forum Gives Sneak Peek of New Eateries and Community Spaces

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If you’ve been to or near the Forum in the past few months, you’ve probably noticed cranes and construction crews. The anticipation of the first phase of renovation of the 22-year-old retail center has left a lot of Peachtree Corners residents as well as nearby patrons excited to see changes.

The Forum administration invited the media for a hard hat tour on July 17. The event showcased the redevelopment progress ahead of The Plaza’s grand opening on Aug. 8.

Photos by Sophie Gruber, Courtesy of The Forum

Scrumptious bites incoming

Executives from the development and leasing teams joined on-site management and led attendees around the new central gathering space, guest amenities and Politan Row, the newly created 10,000-square-foot food hall.

Dining concepts from veterans at Sheesh, Twenty-Six Thai and newbie Gekko Kitchen were the first food vendors announced for the space, which is expected to open in January.

“We can’t wait to introduce the Peachtree Corners community to our food hall experience,” said Politan Group CEO Will Donaldson in a news release. “Every detail from the design to the bar program to the cuisine is thoughtfully curated to inspire guests to not only mingle with one another but to connect with our incredible restaurateurs and discover new favorites.”

During the tour, Donaldson explained that eventually there will be seven different global cuisines in the Politan Row food court at the Forum featuring well-known and up-and-coming local talent. Once complete there will be a central bar, a private event venue and a covered outdoor patio.

“One of the things that we’re excited about is this unique design that we’ve come up with, that’s very specific to this area,” he said. “We’ll be open seven days a week for lunch and dinner. Whether you’re with a group for lunch or with your family, it works great for multiple settings.”

Twenty-six Thai owner Niki Pattharakositkul said the restaurant will work with local vendors to source the freshest meats and produce possible.

Photos by Rico Figliolini

“There are certain types of produce and protein we try to source locally, but sauces and the more exotic produce and herbs, we have to import from Thailand,” she said. “Our brand is trying to move towards doing things locally and sustainably.”

Working with organizations such as Georgia Grown limits the use of large food distribution companies. Since starting Twenty-six Thai in 2016, Pattharakositkul has launched seven locations across metro Atlanta, including at Politan Row’s Ashford Lane and Colony Square.

The eatery describes itself as an “authentic wok-fired Southeast Asia-inspired menu featuring items such as pad Thai, pad see ewe and classic drunken noodles.”

Sheesh, a Mediterranean concept that uses simple, wholesome ingredients prepared with unique spices and blends, is run by corporate executive chef Charlie Sunyapong and director of operations Raquel Stalcup. The two are also members of the group behind full-service restaurants Stäge at Town Center and Pêche at the Forum.

Photos by Rico Figliolini

The popularity of those suburban concepts has already taken off. With Sheesh, they’re looking to do something different.

“There are going to be some things that are unique to Sheesh that you’re not going to get at the other places,” said Sunyapong. “You’re not getting a whole restaurant; this is quicker fare.”

Gekko Kitchen, a former food truck transformed into a hibachi and ramen experience, will be serving fresh, fast bowls that are more colorful and lighter than traditional hibachi fare.

Photos by Rico Figliolini

Gathering spots

Development Manager Nick Lombardo explained that NAP is moving away from building big construction projects from scratch like Colony Square in Midtown Atlanta and Avalon in Alpharetta.

“As a company, North American Properties pivoted around 2020 from building big ground-up construction to more redevelopment with already existing properties,” he said. “With the thought of great assets that just need a little more attention Infused into them to create value, we bought the Forum in 2022.”

He said that value-add propositions done at The Forum will create a more walkable center.

Photos by Sophie Gruber, Courtesy of The Forum

“Trying to compete with the internet on convenience is a very tough task, so the way we differentiate is by experiences,” he said. “We host between 150 to 200 events every year. We have things like concerts, wellness and fitness events and we have child playtime events. Our marketing team does a great job and they’re the differentiator when it comes to what makes our property stand out.”

By the first week of August, a large gathering space will be unveiled in the central area of the property between Pottery Barn and seafood restaurant Pêche. It will have a nine-foot LED screen capable of hosting movie nights and sports viewing. There will also be musical performances featuring local artists.

“We’re not in competition with Town Center,” said Charlotte Hinton, marketing manager at The Forum. “Town Center has gates like a real music festival and we’re more like a ‘chill and enjoy the music’ vibe where you can grab a beer and hang out or maybe kind of walk around.”

The smaller space and artificial turf are unlike the Town Center space where attendees spread blankets and bring chairs. The Forum will have furniture and seating in the space so folks can just gather and either enjoy time with family or partake in events.

The Forum will also offer valet parking on a limited schedule at that end of the property.

More improvements

Although the construction equipment will have moved out, the jewel box building will house a yet-to-be-named restaurant that will open early next year.

“We’re pretty much done with what we’re doing as far as landlord work,” said Lombardo. “We ask our tenants to bring their brand and their design and their material pallet and put that on the building to express their brand identity. They know their brand better than we do. They know how to best design their building and how it functions and works.”

It’s the same process with retail stores, he added.

Photos by Rico Figliolini

“We always ask all of our new tenants to come in here when they’re building their storefront,” he said. “They’re not just selling their clothes; they’re selling a lifestyle in the brand so we ask them to push their brand out to the street.”

Even with the new spaces, there will be no shortage of parking, Lombardo added. “There’s plenty of parking behind these buildings,” he said pointing toward Pêche. “What we’ve done is enhance the connectivity to those areas. We’ve redone this breezeway and we’re adding lighting and connecting the parking lot to the main boulevard here. The goal is to replace cars with people and activity and bring a sense of community to the property.”

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Taste of Peachtree Corners: PCBA Showcases Local Restaurants

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Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.
Photos by Anna del Villar

The Taste of Peachtree Corners has been in the works for years, but the COVID-19 pandemic put many key events on hold for the Peachtree Corners Business Association (PCBA).

But luckily this year, the dedicated staff of volunteers successfully executed a memorable event and introduced a lot of local business owners to their neighboring restaurants and caterers.

As I walked up to the Community Chest Room at Peachtree Corners City Hall on June 27, there was a line outside the door. I later found out that over 100 people had registered to attend the event. I got checked in quickly and was faced with a “passport” of 10 Peachtree Corners restaurants serving everything from high-end bakery items to good old-fashioned barbecue, and modern twists on seafood and American cuisines.

Let’s talk about the food

The idea was to visit all 10 restaurants and collect stars while trying samples and small plates. My first stop was Firebirds Wood Fired Grill, and they had my favorite – homemade chips and queso. The queso was smoky and mildly spicy with a great depth of flavor. What a great start. Next up was Chopt. Creative Salad Co. I had never heard of this restaurant before, but they blew me away with a perfect amuse-bouche of cherry tomato, pesto, mozzarella, and olive oil. These guys understand simple and fresh Mediterranean flavors.

The folks from Marlow’s Tavern were also on-site serving shrimp and grits with jalapeno, spinach and tomato beurre blanc. This is definitely the style of elevated food I’ve come to expect from Marlow’s. And as a nice touch, they prepared a refreshing blueberry cocktail.

Another familiar face was set up on the other side of the room. J.R.’s Log House Restaurant served southern favorites like pulled pork sliders, baked beans and mac n’ cheese. I couldn’t pass this one up. The pulled pork was tender, tangy and saucy. Exactly what I want from a barbecue. Lazy Dog’s table really impressed me with its presentation. The tuna cup with rice, avocado and chili with chips on the side, was a real stunner.

Moe’s Southwest Grill was also on-site handing out tasty tequila lime chicken with rice, avocado, and black beans. This super hearty and comforting entrée was followed by a seafood course from PECHE Modern Coastal. Crab cakes with a croissant pinwheel, roasted garlic and lemon aioli and arugula were on the menu and the flavor combinations were simply fantastic.

PECHE’s sister restaurant STAGE Kitchen & Bar was next door offering a tuna and salmon tostada with avocado, eel sauce, spicy mayo, and cilantro. This was easily one of my favorite bites of the night. The tostada was crunchy and light with clean and bright flavors. No kidding, I could probably eat this every day for lunch.

I moved on the Smoke’s Family Catering and owner Phillip Smoke had whipped up enough barbecue to feed an army.  I had the pleasure of trying the smoked chicken with potato salad and it was the perfect pairing. Last but not least: dessert. I capped off the evening with a beautiful chocolate ganache-filled croissant with perfect lamination and flaky texture.

The inspiration behind the event

With a (very) full stomach, I caught up with PCBA President Lisa Proctor to talk about the event.

“We knew that COVID was really hard on a lot of our restaurants to get people back in,” said Proctor. “We wanted to do it in June because we wanted to celebrate our military. Everybody remembers them maybe on Memorial Day or different things, but June is the 80th anniversary of D-Day.”

“The military is always close to our heart,” she added. “We’re also very proud of our restaurants. They all have gone above and beyond.”

Tonight, the PCBA was honoring the Armed Forces and its brave veterans while bestowing two donation checks to very worthy causes.

The first check for $500 went to Folds of Honor. Since 2007, Folds of Honor has provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, their mission expands to the families of America’s first responders.

The second check for $500 was given to Light Up the Corners, a 501(c)(3) volunteer organization with an annual glowing, flashing, blinking, shining, nighttime running party and fundraiser in one.  All proceeds from the event go to benefit less fortunate children and families in the Peachtree Corners community who are struggling by giving them the chance to participate in life-enhancing programs and activities at the Fowler YMCA.

Over the past 12 years, the PCBA has awarded 19 scholarships and donated more than $156,000+ back to the Peachtree Corners community.

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Local Resident Opens AtWork Location in Peachtree Corners

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AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners, Georgia at 6185 Buford Highway, Suite E-100.

AtWork Peachtree Corners is locally-owned by Kamal Bhatia, an immigrant from India with decades of experience in hospitality and as the Senior Vice President of Operations of Atlanta-based Action Bartending School.

AtWork, one of nation’s leading staffing franchises, has opened its third Metro Atlanta location in Peachtree Corners.
Kamal Bhatia

“There is an incredible need for AtWork’s services in Peachtree Corners,” said Bhatia. “Since migrating here in 1996, I’ve witnessed Atlanta evolve and sprout new communities north of the city, including my own. Peachtree Corners has become a hub for thriving businesses, and my goal with this location is to be a key resource between companies and job seekers to support the continued growth of our local economy.”

Bhatia’s son and daughter will assist him in the business.

“This is an opportunity to create a legacy company to ensure our community is supported for generations to come,” he said.

For more than three decades, AtWork’s mission has been to connect people with jobs and jobs with people. With more than 100 locations nationwide, AtWork puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

“We’re proud to open our doors in Peachtree Corners and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and COO of AtWork.

“AtWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. Kamal is the perfect partner to champion our mission and be a servant leader in her local community,” he added.

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