Business
Capitalist Sage: Real Estate Strategies for Business Impacted by COVID-19 [Podcast]
Published
5 years agoon
Frank “Tradd” Cannon, joins us to discuss what businesses can do to improve their situation right now when they reopen, and long term, from a real estate perspective. With your Capitalist Sage podcast hosts Karl Barham and Rico Figliolini. Recorded socially safe in Peachtree Corners.
Resources:
Frank’s Phone Number: (404) 597-5737
Frank’s Email: Frank.Cannon@colliers.com
“We help owners, occupiers, investors of real estate. And for me specifically, I help occupiers of real estate. Office tenants with their whole real estate footprint, whether they own a building, whether they lease two offices in Atlanta and Buckhead, or they have a portfolio across the United States. And right now what we are doing is helping clients with rent deferrals, rent forbearance, renegotiating their leases as this is chaotic as it is. It’s a very opportunistic time for companies to revisit what the real estate footprint looks like and how they can optimize that going forward in a post COVID-19 world.”
Frank “Tradd” Cannon
Timestamp:
[00:00:30] – Intro
[00:03:00] – Frank’s Background
[00:03:57] – Impact on Tenants and Landlords
[00:07:26] – How to Negotiate Rent
[00:09:45] – Difference between Retail Types
[00:13:36] – Changes in Pricing
[00:15:58] – From Location to Innovation
[00:18:21] – Shift in Office Space
[00:26:32] – Investing in Technology
[00:37:51] – Closing
Podcast Transcript:
Rico: [00:00:30] Hi everyone. This is Rico Figliolini with Capitalist Sage and my co host Karl Barham. Hey Karl, how are you?
Karl: [00:00:38] I’m doing good. Rico, how are you doing?
Rico: [00:00:41] Good. Good. Working from home like everyone else had my cat in the background, so if you hear the meows, this was from the cat. But, the Capitalist Sage is on as usual, we have a great guest today. I’m going to let Karl introduce him. Before we get to that, though, I do want to talk about our sponsor for the family of podcasts, and that’s Hargray Fiber. They’ve been a great sponsor of ours, a supporter of Peachtree Corners Magazine that I produce. Hargray Fiber is big in the Southeast, certainly big here in the Metro area in South Georgia. They handle all the fiber optics for a lot of major companies and small businesses, so got to know them a little better. They are so involved in the communities that they go into. They are not your cable guy. So for a fiber cable company to help you with your business connections and provide support like you need to be able to do the telework and that we’re all doing or to work from, you know, the main office as we all go back into reopening, they’re the people to talk to HargrayFiber.com I’ll leave that with you and Karl, why don’t you take this into our guest.
Karl: [00:01:49] Absolutely. Well, today I’m so honored to have Frank Cannon, an associate with Colliers international Atlanta office here to talk about real estate strategies for small businesses that are navigating and dealing with the COVID-19 pandemic that’s hitting so many businesses. We all know that businesses have been hit hard, especially small businesses. And they were forced to close in many cases all across the country. And they have to still deal with these bills that are coming in. Including bills from landlords, bills from suppliers, bills from utility. And so today we wanted to talk about some ways to approach understanding the landlord side of things, understanding the tenant side and have Frank share some strategies and things that can help people work together and partner. So we all get through this successfully. Hey Frank, how are you doing?
Frank: [00:02:57] I’m doing great. Thanks, Karl. Glad to be with you all today.
Karl: [00:03:00] Oh, that’s fabulous. Well, let’s start off by just, you know, tell us a little bit about yourself and what made you get into real estate, commercial real estate in particular.
Frank: [00:03:08] So I am an associate with Colliers. We’re in Midtown Atlanta. We’re a full service commercial real estate firm. We help owners, occupiers, investors of real estate. And for me specifically, I help occupiers of real estate. Office tenants with their whole real estate footprint, whether that’s they own a building, whether they lease two offices in Atlanta and Buckhead, or they have a portfolio across the United States. And right now what we are doing is helping clients with rent deferrals, rent, forbearance, renegotiating their leases as this is chaotic as it is. It’s a very opportunistic time for companies to revisit what the real estate footprint looks like and how they can optimize that going forward in a post COVID-19 world.
Karl: [00:03:57] So I’ll jump in with the first thing just to kind of ground everybody that that’s, that’s looking at this. What, what have you been hearing? The impact has been on landlords and tenants. Let’s start with hearing from your tenants that you represent. What are some of the things that they’re dealing with in making decisions? And then we’ll talk about things from the tenant standpoint that may have to deal with landlords.
Frank: [00:04:24] So the initial sentiment for most tenants, most companies is like everyone else, a slow down. You know, everyone has pulled back for companies and they budgeted accounts, they budgeted sales for May for June, and simply some of that’s not going to happen. And the sentiment for landlords is almost a trickle effect is, well, tenants may make a quarter or half of their May or June rent as their sales slowed down. And overall it is what we do to solve this rent problem, and solve this revenue problem, and you work together as a landlord and a tenant to ensure we all come out of this together. Communication has been great. For a lot of tenants and landlords. Because at the end of the day, we’re both in the, we’re all in the same boat and we’re working to figure out how to best get out of this together.
Karl: [00:05:27] Yeah. And then it’s an important thing, not only on the, on the pandemic health side. You’ve seen the theme that we’ll get through this together everyone. I think it’s really important when you think about landlords and tenants. So let’s say I’m an operator of a retail shop in a shopping center and I know that I may have the ability to pay this month’s rent, but I’m really concerned about paying the other expenses, maybe trying to keep some employees on, maybe being able to fund opening up again. What are some of the things that I should be thinking about? Just as everything is closed down, I should be doing immediately.
Frank: [00:06:14] So number one right away is have that conversation with your landlord. They, again, like I said, they’re willing to work with you and you just kinda need to tell them, you know, this is what’s going on. I have applied for a stimulus. I have enough funds to keep my staff, and here’s, here’s where I was pre-COVID. Here’s where I am now. And your landlord, you know, makes it easy on them. Let them know you’re working hard and what you need to keep your boat floating. You know maybe that is, maybe that’s May and June, I’m gonna need some help. I’ll repay it back by the end of next year. You know? On the other hand, if your lease is coming up soon. The last thing your landlord wants you to do is leave cause no one’s gonna feel that given all the uncertainty there could be talk to, talk to your real estate advisor, talk to your legal counsel, feel free to give us a call. You know, Hey, what we have right here to make sure that we survive three to four months. We can continue this partnership as you know, the best people placed in your shopping center, for example.
Karl: [00:07:26] What are some of the mistakes you said? So that’s interesting having that conversation in the case of where the lease is coming up within a six to one year period. What mistakes do you see small business owners making. When it’s time for a lease renewal or asks you for a new lease, and then bring it also into the context of with a pandemic COVID-19 happening, where we don’t know if something like this may happen again, where they have to shut down because of an outbreak in a particular area. It may not happen everywhere, but it
could happen in a zip code. Well, they happen for a week. What are some of the things, mistakes people are making when they, when they try to negotiate that?
Frank: [00:08:09] So a lot of, a lot of small businesses upfront, you know, it’s not their world to think about the landlord’s shoes, but at the end of the day, it is very tough for a landlord to fill an empty spot. There are costs to, you know, if you had a, if you were a pizza store and you’re moving and now the landlord wants a, call it a hair salon in there. They’ve got to reconfigure the space. They have to market it, and then they have to, and then they have to give the new tenant a reason to move in such as, you know, free paint, free carpet or a spruce up allowance, if you will. On the other hand, if a tenant just stays, that saves them a lot of money and a lot of headaches. A tenant has a lot of leverage to stay. So the first mistake is not asking for what they deserve to save the landlord a headache. And the tennet, you mentioned now that we have a pandemic world going forward, flexibility for any small business is going to be key. Instead of committing to a five year, we’re going to see a lot more three year commitments because we’re going to want the ability to get out sooner and with less headache. Look for more termination penalties. Maybe, Hey, if something comes up, I’ll give you a six months notice, Mr. Landlord and I’m going to be out of here. And you know, maybe a year ago, that’d be a harder push, but everyone at that table is going to understand what just happened. And again, we have common sense, you know, we can put in a termination penalty into a lease going forward.
Rico: [00:09:45] Do you see, Frank, do you see a difference between maybe retail office space, manufacturing space? Do you see a difference in those industries where there may be more leveraged in one than in another?
Frank: [00:09:57] You know, in the past, absolutely. You know, a retail, you know, the dentist in the dinner with practices, their clients were there. He’s maybe done the braces for all three kids and their mom, you know, he, he’s going to be there. Whereas offices, especially going forward, you know, more people are working from home. An office tenant may not be as inclined to stay in that place for 10 years they’ve been, because now half their guys can, half their guys and gals can work from home. And if there’s a cheap flight, cheaper spot down the road that satisfies their postcoded requirements, it could be a free game. Again, the existing landlord doesn’t want that to happen, but we can ask for a better reason to keep that small business in their current building.
Karl: [00:10:48] There’s something interesting. So when, when we work with business owners and we look at their lease, very often, we get a good sense of what the price per square foot is for a particular retail spot or office spot. So we kinda know what the norms are. But when those numbers came up, it was baked into an assumption for a restaurant space that might be 1,400 square feet versus 2,800 how many people fit in there? There was, or much revenue you can generate in that space? And a lot of commercial real estate is, the value of it is based on the income it can produce. If for a period of time folks are required to social distance in their place, how does that impact the price that they would, a landlord can expect for the same space in new leases?
Frank: [00:11:57] So I think we’re going to see, so you cut out for a bit. How are we going to see the price for space to be affected? Because basically the whole game’s changed. So I’ll harken back onto my original point of a shorter term, a three year commitment versified. The thing is, we don’t know the true appetite for the consumer to come back to these public spaces. You know, are they going to all of a sudden fill up, you know, a J Alexander’s dining room again? Probably not. It’s going to be more of a trickle and same thing for an office. Is everyone gonna run back into their dense open office space? We’ve got, we’re probably gonna return back in phases. I mention this because we don’t know what sales are gonna look like in the post COVID world. What dining out percent demographics is going to look like, and you do not want to be locked into a rate that escalates for five years when you don’t return to pre COVID levels for a while and all of a sudden your rent’s gone up three times.
Karl: [00:13:11] But that’s, that’s one thing that I’m curious about because if, if a business was generating a certain amount of revenue per month for the last five years in a space and not because of anything the business did.
Rico: [00:13:30] You froze up Karl, a little bit.
Karl: [00:13:36] Okay.where folks might have to today. In the last five years, they were generating a certain amount of revenue. Because of the laws, they now have to cut the amount of people they can service, whatever, whatever, the businesses. So let’s be,the reality of it, if rents stay at the same level and revenue, the volume goes down all of these businesses, it’s not just one, many businesses won’t be able to sustain the same rent levels and it’s okay to keep it that way, but a lot of businesses will, will probably fail in that model if they do that. If someone was signing a new lease, do you think that there’s, there’ll be a drag on the price per square foot if this continues on too long?
Frank: [00:14:29] There, I absolutely believe there’ll be a drag on price per square foot, especially in the retail world, because demand is simply not going to be there. Owners of retail establishments are going to be prudent and nervous are my two key words. You kinda hit it. We were doing so many sales with this much space and this many rules. We can’t serve as many people and consumers are scared. That I would say is 99% of a restaurant owners mentality right now. They’re not gonna wanna pay pre COVID rents, and I’m, I’m not a restaurant expert. I can guarantee you the guys who are leasing these restaurant spaces probably think the exact same way, if not way more detail on exactly what the new rent levels will be. And it’s not going to be for, for retail centers, they’re all the same. Rent one, one restaurant is going to be one, one over the other three. They’re not going in either one right now at the levels because they can’t afford it. And I think we will see a drag on a lot of retail rents and especially more reason to not commit to a five year term during this, during this time of uncertainty. You want to argue for flexibility, argue for a reason to get out if things turn sour like in this pandemic, which on one would have seen before this time.
Rico: [00:15:58] I was thinking about the, everything’s location, location, location, right? So the place where a restaurant might be, that might’ve been a hole in the wall place or something like that, where there they have to be found. I could see those going low. I could see sometimes in certain, certain areas, like let’s say prime downtown areas, they’re holding their strength a little bit because there’s still people there, right? Cousens is opening up 20 malls. By the end of the month, they’ll have 20 malls open reopen I should say,
Karl: [00:16:35] No, new malls.
Rico: [00:16:37] No, no. These are the reopening of the existing malls, you know, like, like Gwinnett Place Mall, maybe where the walking dead is being shot or something, I don’t know how many people actually go to these malls. So I can see certain types of properties really losing their renters, right? And, and maybe, does it make a difference whether it’s owned by your rate in New York or whether it’s owned by a local business in Atlanta?
Frank: [00:17:04] So I would say a little bit of both, but first and foremost depends on your relationship with your owner. I actually just read an article today. Add Acts, the, one of the owners of Add Acts. His name’s Mario Salayah. Atlanta was one of the first locations he reopened. As you know, Georgia has pretty aggressive reopening rules. He was able to talk to his landlord and the conversation is pretty much the tune of, Hey man, this is tough for all of us. Stay safe. We’ll get through this. Easy landlord communication. Hallmarks of any relationship, doesn’t matter if you’ve been paying the same guy for 10 years and again, it’s, it’s all the same thing in life. You have a conversation, you open it up. If, you know, if you haven’t had that relationship or, and you’re not transparent with them, your landlord may not be as willing to work with you. And if you, again, you’ve been there forever, the owner of your building or center recognizes your value. You’re tenancy and they want you to, they want, they need you there as much as you need to be there, I would say it doesn’t make a difference in ownership, it matters relationship.
Karl: [00:18:21] If I could ask, we’re talking about retail and I’m curious of how business operations or business models are changing for the office as well. Because many people are being asked to work from home, and that’s been happening in some form or shape for many years. But if we see a 20 point shift in the amount of people that were at home. There’s not as much need for office space combined with the fact that we shouldn’t have people in cubicle farms as dense with a guy next door might be coughing a lot and all of that’s going to create some dynamic. How can businesses shift the way they use their office space or models?
Frank: [00:19:10] So I think we, going forward, we will not recognize the, the office going forward and this pandemic expedited the timeline. We can argue that the last big change was everyone getting dense. You know, you see the old law firm, it’s all private, private offices, big wooden desks, you know, got 10 people in a whole floor just to be, just to be exaggerating. And then we shifted to the rework of the open office where you add 10 people in a 100 square feet. I think this is going to spur the move back towards less dense. Social distancing will be
implemented in the office where you know different teams have their own section, so if one gets sick, everyone goes home and they’re six feet apart, and this’ll be a great time for a business owner to reevaluate how much space they need. Because you may have figured out your sales team can do a lot more at home then you previously thought. You may have discovered that, Hey my top two engineers only need to come in twice a week. They don’t need their whole lean.
Karl: [00:20:30] Employees will love to hear that, but I’m wondering what, how do we, how do we resuscitate the, all the managers that you just put into cardiac arrest where they can’t walk down the hall and see all their people huddled over a computer looking busy.
Rico: [00:20:47] Let’s even stop there for a second. Cause I saw something come across the news and Kemp has extended the state of emergency public state of emergency through until the middle of June and it’s extending the stay at home for certain populations. So just to let you know. It was yesterday.
Karl: [00:21:09] Breaking news and impacting the conversation.
Frank: [00:21:14] So with that in mind, I think is just going to emphasize that a work from home policy is now going to be essential to any company going forward. Whether that is a digital check, a zoom check-in, whether it’s a phone call, whether it’s just an email conversation, how are you doing on your projects? But now again, we just, we have another month and a half to ensure people are being productive. And, well, you know, maybe we have another podcast where we determine how these digital check-ins happened, but at the end of the day, either teams figure out how to work from home for extended periods of time, or there, you know, things may not get done and that’s just not ideal for anybody.
Rico: [00:22:04] You know, I’ve been listening to some companies that have been putting out, if you, if you’re working can be done from home, then you need to do it at home.
Frank: [00:22:13] Right?
Rico: [00:22:14] Because they’re going to fear, right? The news is all talking about fear and people going back to work, being forced to go back to work cause it’s helping, right? And stay at home is gone. That means you should be able to go back. It’s a liability. Where do you put the kids? Kids are out of school. There’s no summer camps. Will these aspects, even if you go back to work, how are you going to deal with the individual office spaces and the common areas, the kitchen areas and all that? It’s going to be a mess now.
Frank: [00:22:47] So we’ve actually, we’re working on the reentry guide. Reentering the work, the workplace, and we’ve got a couple, one of the main points we hit on is beefing up your office’s cleaning schedule. You know, common areas, like you mentioned the lunch room. You know, you may have to start, your cleaning expense may go up twice, twice as much. Having
someone come in and disinfect doors, refrigerators, tables, chairs, people touch it. That’s, that’s now our new normal.
Karl: [00:23:18] I could see, I don’t know if you’ve ever gone into some workspaces that don’t have touchless toilet flushers and sinks. And you know, obviously it’s gone everywhere, but you go into them now and you gotta wonder what’s going on, right? There’s technology that can be played or force a shift. And I’m wondering, businesses that are in that market, installing, implementing those things might be seeing some demand coming as you’ve, people don’t want to touch things. And we have to start figuring out ways to exist in this new, in this new world.
Frank: [00:23:59] So besides the obvious one of toilet paper, I would say, everything digital, you know, the company’s zoom, WebEx, and like you mentioned touchless technology. Doors that, you know, open motion sensing doors, all retrofitting companies to make its workspace healthier. I feel like those will see demand all over the place. It’s interesting adding with a lady who ran, who was one of her biggest clients is Home Depot’s paint department and they’ve been going crazy cause a lot of people are home. What are they doing? Home improvement project. She was actually in a place up in Cumberland and the space next to her was empty and they did a lot of onsite training and we were having a conversation that then they wanted to look at that space, just used for a training room, training employees. They’re one of the bigger offices in Atlanta. And once I’ve gone by, business is booming, they’re training companies on zoom. Now all of a sudden they found they can do more with less. And it’s just, that’s one of the countless examples. This is just expedited change.
Rico: [00:25:15] I work at a newspaper in Sandy Springs, and the same thing we put out two, two papers all online, and so his 1,500 square feet were probably dropped down to maybe 700 square feet.
Frank: [00:25:29] Absolutely. And you’re going to save a lot of money that you can now put towards other avenues of your business. What, just out of curiosity now, that you’re reducing your rent expense by half. What are you going to invest in or what are some wishlist items for the newspaper?
Rico: [00:25:50] Well, so now there’s the problem though, right? It is a newspaper and it’s sort of an industry. My magazine works out fine because it’s where we are, but some publications have fallen by the wayside. Paper newspapers out in Dekalb and Marietta. They might as well close up. I think the last issue was six pages. I mean, they just might as well close. Some other publications are doing this stuff, but even online, Curb Atlanta. I think people know curb.com well, every city sort of has their own curbatlanta.com. Curb Atlanta let go of all it’s people from what I understand. So even online companies are seeing this issue, so.
Karl: [00:26:32] So it’s interesting. Rico, you mentioned about location, location, location when we talk about real estate. That has been the paradigm for as long as I’ve known anyone in real estate. So think about an office building. If you’re a fancy law firm, where do you want to be?
You want to be in Midtown on 14th street. If you’re a retailer, you want the Apple store. The Apple stores are only located in high dense retail areas, type of thing. Is there a shift that, that this may be accelerating where a location is probably not as important as the premium that’s paid on businesses for a location now shifts to something else. And I don’t know if you’ve heard of the building the Edge in the Netherlands. It is the greenest building in the world. But what it, what it highlights is a technologically advanced building that has sensors everywhere and what they built was a building where you want to be there because technology drives the value of the business. The building more than the physical location, and so I could see it, I know the technology exists, I’ve seen it. You’ve seen it in movies where you can measure the temperature of people in the room down to the individual. You see it in the movies when they see the hotspot and they drop the bomb on that place with swell people. And you can see, well, that technology is not that difficult to deploy in building. So if a coworker’s temperature is up three degrees, there might be a way to indicate that that room may have a problem. What do you think about investing in these technologies, types of things in place.
Frank: [00:28:39] Investing, and you cut out there for a bit. Investing in these technologies?
Karl: [00:28:43] Yeah. So to attract new tenants, landlords have been living on location. Now, now the question is, do they have to shift and shift their business model to leverage technology that now addresses safety. As part of.
Frank: [00:28:59] So I primarily think for the really retail and the industrial world, it’s still going to primarily be location. You’re going to put, you know, example Amazon, last mile distribution centers. They’re going to base that decision on location. The Apple store, they’re still going to want to be in a high traffic area. Office sector, I think you hit on it with talking about the Edge. It’s not, it’s going to, location will lose importance. It’s not going to be about where the space is and how much, how big it is, but the quality. There’s going to be an emphasis on quality. Two big reasons that this popped into my head. One, everyone’s going to want it to be clean. Everyone’s gonna want it to be sterile. Everyone’s going to have social distancing, self-opening doors, that’s going to be on the forefront of anybody who goes into the office a lot. I think overall we’re going to see less people go into the office as much. Not drastically, but over time there will be less people going into the office, nine to five, given what happened. So you’re not going to need as much people in there. But when they do go in there, what are they gonna want? They’re gonna want, they’re gonna want the AC to change depending on how people were in the room. They’re going to want the internet of things to know, Oh, Karl’s here at 8:30. He likes his latte at 8:45 delivered from the inside starbucks. Karl would get the text, it texts your phone. Would you like your Starbucks? Yes or no. Rico and Karl are and a meeting with three people. We don’t need the AC running on full blast cause there’s a conference room for 10. We only have three in there. And that recognizes that from your outlook calendar, this technology is there. And again, this is just being expedited in going forward. People will want better, safer more technologically advanced spaces as opposed to the location premium.
Rico: [00:31:05] You know, it’s funny when you think of Tesla, for example, right? The, the biggest, one of the biggest things in there that they talk about is the, is the filtration system in Teslas. That it’s actually better than, let’s say M95, you could be, if there’s something outside the car and you close yourself in, then you would be safe from it, right. Because of the filtration system on that. There’s going to be, and they’re working with, I think it’s ResMed now to make, to make those, what do you call it? The ventilators. What’s the company doing that? That’s based out of Atlanta I think. But I agree with you, Frank. There will be changes and stuff, but I think it also depends on what that business and specific is, right? If you’re a service business that you could do anywhere, that makes less of a big deal where you’re geographically, like you said, if you’re in Amazon, then you’re that last mile fulfillment. Certainly you want to be near transportation likely. A hub like Atlanta.
Frank: [00:32:07] To take a step back. I just remembered, so I’m sure, are y’all familiar with the lead verification system for buildings, energy efficient? Something is, or is lead gold, lead platinum. There’s also, I think we will see an explosion. There’s a relatively younger standards called the well building standard and it basically rates how healthy a building is for its employees. Things you know, how much natural light are buildings getting? What’s the fitness center like? How many times is the air changed? I think we will see that explode and that will take a larger spotlight in decisions going forward. You know, maybe only the Tesla health advocates knew about how many air changes per 1,000 people were happening on a floor. That I think it’s going to start to take a major spotlight.
Karl: [00:33:01] There might be one other interesting thing when we talk about technology, especially mobile technology, all the apps that allow you to check into a location, or you walk into a store and it sends you a coupon to your phone, tracks your Bluetooth. I could see that being used in a different application. Now, if a salon has a customer that five days later tests positive for COVID-19, they have the ability to know everyone that came into that salon. It could be as simple as there is a credit card transaction, to more sophisticated where you walk into some businesses or gyms and you literally have to check in with an ID or your phone so it knows you were there and they can go in, identify all 300.
Rico: [00:33:57] But that’s almost gyms, right, with the passes that you go in
Karl: [00:34:00] With the passes, exactly. Okay. So contact tracing could become easier because you could find and message 350 people that have been in that space or interacting with somebody from the time the person that tested positive and they can get a notification to go to their testing center and get tested and self isolate. Now that technology exists, small business owners are thinking about that. Well, I can think of some companies, point of sale companies, others that could diverge into these areas and offer this to give clients comfort, customers comfort that, that there’s something that’s helping control this as they go into space.
Rico: [00:34:47] Do you, Frank, do you see, I can see that and I can, you’re familiar with like Simply Safe and the Nest thermostats and stuff like that?
Frank: [00:34:56] Right, right.
Rico: [00:34:56] Smart technology, right. All those are plug and play pretty much in a home. I mean I can, I can also see maybe commercial space being like that, right? Because a lot of that is plug and play. A lot of that doesn’t cost a lot of money because it’s either using Bluetooth or wifi technology to communicate. And modualize and put into different rooms in, in an office suite, I mean.
Karl: [00:35:22] We were seeing some of this technology at Smart Expo last year. They’re putting the sensors in lights and…
Frank: [00:35:38] I haven’t seen it in person, but the most common that I’ve read about it’s a sensor in your employee ID badge. You know, the one that you use to get off, you swipe in elevator, it takes you to your floor and then you buzz that and to get into the, if your office has a security system and there’s that. No, this is Karl’s workplace. This is, this is, Karl has an appointment at three and again, the dispensers know how many people are in a conference room, the lunch room at any given time. Maybe we get to that to where it’s on your phones as well.
Karl: [00:36:21] Well, I’ve got a question that comes back to dealing with, with the current state that folks are going. I’ve heard of subsidies partnering with major landlords, that were tenants, where a landlord that give deferral, get some kind of recognition and/or benefit for that. Have you seen that? And can you describe how that really works?
Frank: [00:36:49] Right. For two, and they’re real close to us. Sandy Springs and Peachtree Corners. You know, so I get their alerts all the time. Just trying to stay connected. Peachtree Corners was offering for any landlord that offered their tenants a 60 day rent deferral, a free showcase as a community partner. They get better advertising opportunities. It’s just really a focus on you helping the city, helping these businesses survive and thrive during these tough times. And for Sandy Springs perimeter chamber was offering a free advertising spot for mother’s day essentials during this crisis. I mean, mother’s day is right around the corner these days, all blurred together. And that’s typically a, that’s a big, big sales event for some companies, and these are just a few of the examples, but a lot of people, a lot of these landlords, cities all coming together to try to make things happen during this tough time.
Rico: [00:37:51] Guys, I think we’re towards the end of our time together.
Karl: [00:37:58] Yep, absolutely. Well, you know, I want to thank you so much, Frank, for joining us today and sharing some of your knowledge about, real estate and how to deal with tenants and landlords. Really helpful information to do that. How would people reach out if they wanted to ask you questions? What’s the best way to get in contact with you and learn more?
Frank: [00:38:27] Honestly, I would say just shoot me a text or email me. So I’m Frank.Cannon@colliers.com and then, I mean, shoot me a text at (404) 597-5737. That’s anything from, Hey, you know, my lease is coming up in three, five, six months. I don’t want to leave, but I’m not sure what to do to make a decision going forward. Or if you’re, you know, you might be struggling for May or June rent. You know, this is, this is a headache. This is a time stop for a lot of business owners who have a million things to worry about right now. And for us it is our job and it’s a free service for tenants to occupy space. Just give us a shout and we can, let’s have a conversation. We’ll negotiate with your landlord on your behalf. And so we can do that and get through this together.
Karl: [00:39:19] Thank you so much for that. And we do recommend, get in touch with real estate professionals if you don’t know how to negotiate with your landlord. But it’s as simple as picking up the phone and having a conversation. You’re both in partnership. You both got to work through this together and you got, you’re typically in a contract for a number of years. I’m Karl Barham with Transworld business advisors of Atlanta, Peachtree. We’re working a lot with business owners in this time to help them figure out ways and strategies to continue to improve their business. And help think about different scenarios of where they need, they may want to exit the business. Right now it’s about surviving, but it is the best time to start planning on your exit strategy for your business. And you can contact me at 770-766-9855 or KBarham@TWorld.com if you want to talk to myself or one of our other advisors to help you navigate through this and talk about your exits. Rico, how bout yourself? What have you got coming up in the upcoming months?
Rico: [00:40:36] Sure. So we’re working on, we’re actually working on the next issue of Peachtree Corners Magazine, the June-July issue. It’s going to be chock full of a lot of stuff in there dealing with what’s going on now. Some great stories that we’re going to be telling about what people are doing during this COVID-19, how they’re repositioning themselves a little bit during this time because a lot of people that just home, not that they’re not doing anything, we all should be teleworking, right? But some people are just pivoting if they own their own business or they’re doing a gig economy and the trying to figure out what to do with that. So the magazine will be coming out the first week in June, I believe is where we’ve said it. And if me personally also doing Mighty Rockets, in social media and podcasts and doing a lot more podcasting, with Karl and bunch of other people, doing a lot of branding, a lot of online social media a lot of video work. I’m doing it socially safe. So if you need me, MightyRockets.com if you need anyone to help you with production or social media content or branding, or you can call me or text me, 678-358-7858.
Karl: [00:41:47] Well, thank you so much Rico and Frank. Really appreciate you joining us and give us some, some really good tips and insights that hopefully.
Rico: [00:41:58] Hopefully we’ll be there at some point.
Frank: [00:42:04] It was great. Thank you again for having me
Rico: [00:42:09] And thank you.
Karl: [00:42:10] Alright, take care everyone. Bye.
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Local small business owner has found a way to keep mosquitos at bay with natural remedies
Geoff Krstovic, a former firefighter, transitioned into the mosquito control business after a divorce, driven by the desire for flexible work.
“Nobody ever thinks they’re going to be into bugs and chemistry when they grow up,” he said. “It’s not like, ‘I want to be a firefighter. I want to be an astronaut.’ Nobody thinks that they want to go out there whacking bugs or says, ‘I want to be in pest control.’”
But as he progressed in his new career, Krstovic took an interest in how to get rid of pests without using harsh, man-made chemicals.
“The more certifications, the more promotions and everything that I got, [and] the more entomology classes I started taking, … I really started to realize what we were putting out into the environment,” he said.
“I spend 90% of my time outside, and I see so much wildlife. So, when I would see a deer eating a leaf or a rabbit run out of bushes that I just treated, it really made me start to think about the effects of what we were doing to them.”
Not to mention pollinators like bees and butterflies.
“When I [would finish a treatment], I’d look back at the yard and everything that I’d seen flying around was just gone,” he said.
As a parent and a pet owner, he knew there had to be a better way to get rid of pests but still safeguard ourselves and the animals around us.
With a growing concern for the environmental impact, he developed a natural mosquito treatment system. The company he was working for wasn’t interested in his new product, so he started his own business.
Road to pest control
Krstovic graduated from Georgia State with a major in English. He joked that many of his contemporaries in the field have similar backgrounds.
“There’s an ongoing joke in the pest community where it’s like … what do you go to college [for] to be a pest [control] owner? Well, you major in liberal arts, English or writers’ composition,” he said.
“A lot of the other owners I met had the same degrees. A big part of it is that creativity aspect, and in pest control, you’re allowed to think outside the box, and you’re allowed to adjust and adapt to what you’re seeing and use different methods.”
That desire to do things differently led him to find a way to help keep people safe from West Nile, Zika virus and Eastern equine encephalitis while they enjoyed time outdoors.
With a lot of research and a little help from relatives with backgrounds in chemistry and engineering, he came up with a formulation based on using essential oils.
The dangers of mosquitos
“After you meet your first client that tells you about their experience just walking to a mailbox and they get West Nile, it changes your perspective 100%,” Krstovic said, “because you’re not just out there killing bugs, you’re out there protecting people and their families.”
Mosquitos are often called the most dangerous animal on earth, with the diseases they spread killing over a million people annually according to statistics from the World Health Organization and Centers for Disease Control.
While the more serious mosquito diseases don’t pose the greatest risk to most communities, there are common ailments that can show up in people and pets, including bites that get infected and heartworm in dogs.
Reaching out to the community
Though people were a little skeptical about Krstovic’s natural pest control methods at first, Erin Rhatigan decided to give it a try.
“Geoff cold-called our house in 2021 and revealed that he actually grew up in the house next door,” she said. “He really wanted to return to his roots and offer his services.”
Rhatigan has three young children, and with her home being situated on the Chattahoochee River, the outdoor areas are beautiful, but also plagued by a lot of mosquitos.
“We’re very focused on spending time outside, and our kids are very, very active, so they’re outside a lot,” she said.
But Rhatigan and her kids are also very sensitive to mosquito bites, and the spraying services she tried year after year weren’t satisfactory.
“I had gone through every franchise. I had used the large companies every season. I was switching because it seemed like it would be effective at the beginning, and then it would lose effectiveness,” she said.
She was also concerned about the toxicity of the chemicals being used.
“I felt like using toxic chemicals on our property was not only bad for our family, but because we are on the river, we’re kind of a steward to the environment as well, … so when he mentioned that the product that he uses to control the mosquitoes was eco-friendly, I was happy to try it,” she shared.
Local solution gets a local investor
The treatment was so effective that Rhatigan isn’t just a customer, she and her husband decided to invest in the business.
“It was better than anything I had used for the previous 10 years,” she said. “The amazing thing is that when he sprays the property, you have this effervescence of the essential oils in the air.”
She recommended Geo Mosquito to everyone who’d listen to her, and eventually Krstovic took over maintaining the facilities at Rhatigan’s community pool.
“[What he was doing] kind of piqued my husband’s and my interest because we were looking for a small business to invest in locally,” she said. “I’m now home with the kids, but I have a long career in sales, and my husband is in sales as well.”
Within a year, the couple became active investors.
“We love the origin story of this relationship because it’s reflective of how friendly and supportive the local business community is in Peachtree Corners,” she said.
Caring about the work
Krstovic attributes his success to caring about the work, attention to detail and understanding client needs. He doesn’t just spray the yard and leave; he has a system of mapping out problem areas and educating clients about prevention.
“We’re looking at anything that could hold a water source and eliminating that, asking our clients what time of the day they’re getting eaten up, what part of their body and what part of their yard,” he said.
“That helps us figure out the species of mosquito that’s attacking them, so we know where to target, because different species have different nesting sites.”
Growing the business
Geo Mosquito has begun working with Vox-pop-uli to upgrade their logo, website and promotional materials.
“Geoff is a typical entrepreneur — protective of what he’s doing,” Rhatigan said. “So going through the steps of changing the logo, coming up with a new tagline, starting to do some marketing, is both exciting and a little scary.”
But the team at Vox-pop-uli has been a tremendous resource — helping them go at their own pace.
“This first year of investment was about seeing what the market interest is and expanding brand awareness,” said Rhatigan. “Vox-pop-uli offers so many services, it’s daunting for an emerging company to manage so many different contractors: creative, graphic design, printing, mailing. But they have a great, responsive organization that has been very helpful.”
Next steps
With a proprietary formulation for the mosquito abatement, Geo Mosquito wants to bottle the solution and sell it nationally.
Additionally, in 2025, the company plans to expand into ecofriendly pest control services for inside the home. They are also interested in working with local municipalities, churches and schools to expand their mosquito control services.
The Local Thread: This business profile series is proudly supported by Vox-pop-uli, championing local stories and the communities we serve.
This article is also available in the print and digital edition of the Jan/Feb issue of Southwest Gwinnett magazine.
Photos courtesy of Geo Mosquito.
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Business
From the Mayor’s Desk: Looking Back at Business in 2024
Published
3 weeks agoon
December 28, 2024As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
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Business
Luxury Firewood Company Founder Shares Story of Entrepreneurial Pursuits
Published
4 weeks agoon
December 27, 2024Leroy Hite, founder of Cutting Edge Firewood — a luxury brand specializing in wood for fireplaces, grills, pizza ovens and firepits — shared his journey from starting a company to gaining national recognition during the PCBA Business After Hours Speaker Series in December.
Hite highlighted the industry’s disorganization and his innovative approach to firewood, including using ovens to dry the wood and improving on delivery methods. And he emphasized the importance of customer experience, branding and counter-cultural thinking.
Despite initial challenges and financial constraints at the beginning, his company grew significantly (even during the early days of COVID-19), achieving a 400% increase in sales.
Entrepreneurial spirit
The disorganization and lack of focus within the firewood industry is what initially prompted Hite to question its methods.
He thought he’d found the answer when he started a firewood company with friends while in college, winning a Kroger account for the entire Southeast. But the limited experience of Hite and his co-owners became evident quickly.
“We discovered how backwards the industry was for three college students to get that account with a username and password,” he said. “On the day of the bid, whoever put in the lowest number won the account.”
With the contract in hand, the guys were able to get loans and bought hundreds of thousands of dollars’ worth of equipment that they didn’t know how to use.
“It would break every single day, so I had to teach myself how to fix it,” he said. “We hired 30 to 35 people off of Craigslist; I don’t advise you to do that.”
In the end, the guys realized they were in way over their heads. They couldn’t keep up with Kroger’s demand. But the experience gave Hite insight into a better way to deliver firewood.
“At the time, industry-wide, you would put the firewood in the back of a pickup truck, get a wheelbarrow, put it where they wanted it,” he said. “… to do a second delivery, you have to drive back and get more wood. So maybe you can do two deliveries a day.”
Hite devised a plan to have the wood palletized and use a mini skid steer, which allows you to get it closer to where it should be. What had taken 16 to 18 hours for two deliveries would now allow seven or eight deliveries in the same time frame.
After the first firewood business shut down, Hite worked with Chick-fil-A and then Enterprise Rent-A-Car for several years.
“It was great experience,” he said, though he couldn’t get firewood out of his mind.
Taking another chance
Hite considered getting back into the firewood business as a side gig, but eventually decided to leave his corporate job and pursue the business full time.
“A fire is like a beautiful sunset,” he said. “No one on earth dislikes it. A fire can be the center of a wedding party and can also add great taste to food — whether it’s steak, pizza or barbecue.”
When he started Cutting Edge, Hite wanted to fix the poor quality of wood and lack of branding and customer service.
He had an opportunity to purchase an existing business, but lacked the funding. So, he took a leap of faith.
“I had an outdated website. I had a truck, and I had a customer list. I realized I was going to be a supplier and that I needed to reinvent how to deliver firewood,” he said. “I [tried] to get a second loan on my house, [but] no banks would talk to me at the time.”
Hite convinced his wife, pregnant with their third daughter, to sell the house.
“We moved into a rental home, and I completely redid the branding. I reinvented how to do deliveries. I invented a rack that could be moved with a hand truck. And I found a hand truck that will go up and down stairs and one that will go across rough terrain,” he said. “So, the delivery went from two hours to about 15 minutes per delivery. And it was also a lot safer.”
Though COVID caused many businesses to go under, his thrived. It seemed that people stuck at home got a taste for food cooked over “fancy wood,” as he put it.
Goals and standards
Cutting Edge Firewood has two goals, Hite said: To provide unparalleled customer service and deliveries. And to provide the best firewood available. Period.
According to company literature, the Cutting Edge team “works with the best suppliers to ensure they consistently meet our high standards. All of our firewood undergoes the most rigorous drying process in the industry: each piece is conditioned for 48 hours in 250-degree heat. And our trained specialists hand-select each piece of firewood … ensuring that you only receive the very best — photoshoot-ready firewood that lights easily and burns brightly.”
Future plans
Although Hite didn’t go into detail, he sold Cutting Edge Firewood in August 2024, having built a strong brand and customer base in Atlanta and throughout the country.
“[Entrepreneurship] definitely isn’t for the faint of heart. It’s both demanding, disheartening and rewarding all at the same time,” he said. “I love it. I went in with a not-too-thin skin, but I definitely exited with very thick skin.”
Now that he’s been bitten by the entrepreneurial bug, Hite indicated that he wants to venture out again. He reflected on the challenges and rewards of running the business, including the importance of customer experience and branding.
“The brand is very, very well-known in Atlanta. We were named a couple of times in Atlanta Business Chronicle as one of the fastest growing companies,” he said. “It’s rewarding. I’ve had Coca-Cola executives say that [they] know the branding and the customer service … [and] I’m pretty sure that Cutting Edge Firewood is being used in the White House.”
Hinting of a desire to move on to new ventures, possibly focusing on disrupting existing markets rather than creating new ones, Hite again emphasized the importance of counter-cultural thinking, pushing through discomfort and being driven by a passion for customer experience and innovation.
For more information about Cutting Edge Firewood, visit cuttingedgefirewood.com.
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