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Eye-tracking technology that simplifies and predicts human intentions and actions

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smart eye technology

With everyone becoming more reliant on teleworking and technology in general, we need more reliable security for ourselves and our companies. Smart Eye Technology and it’s CEO Dexter Caffey are at the cutting edge of security, providing companies and individuals the ability to protect their information. Join Peachtree Corners Life podcast hosts Rico Figliolini and Patrizia Winsper as they explore the eye-tracking technology that simplifies and predicts human intentions and actions.

Resources:

Website: https://smarteye.se/technology/

Timestamp:

[00:00:30] – Intro
[00:02:45] – About Smart Eye Technology
[00:06:16] – Sharing Documents
[00:07:23] – In the Professional World
[00:09:38] – Ways to Recognize Users
[00:11:14] – Smart Phone Capabilities
[00:14:17] – Research and Development
[00:15:40] – Dexter’s Background
[00:16:37] – Financing
[00:18:13] – Development Team
[00:19:37] – In the Peachtree Corners Community
[00:20:37] – Working in the COVID Environment
[00:22:04] – Expanding
[00:23:53] – Information
[00:26:14] – Competition
[00:29:34] – Closing

“I said, what if we could create an app called Smart Eye Technology that will shut off if Patricia or Rico look at my screen. And at first everybody thought it was the craziest thing ever. And so I actually reached out to a group of Israeli software developers and they helped us create this amazing technology now that we have called Smart Eye Technology.”

Dexter Caffey

Podcast Transcript

Rico: [00:00:30] Hi everyone, this is Rico Figliolini host of Peachtree Corners Life. Appreciate you coming out to watch this as a live stream if you’re doing this or if you’re listening to this as a podcast or on YouTube as a video as well. So and of course if you’re on Facebook on our Facebook page, you may be listening to this later, but appreciate you coming out. We have a special guest today, but before we get there, we want to introduce our sponsor Hargray Fiber. They’re a cable fiber company in the Southeast. Really big. They’ve been expanding even further into the Southeast area, especially in Southeast Georgia and Southern Georgia and the metropolitan area here in Atlanta. You can get the services for your business, business-to-business to be able to use their wifi, their fiber optics, they have cable and the support that they give to small businesses and large businesses through bundled services. So they’re not the cable guy. They’re right in the community, they’re so involved in the things going on in the towns and cities, they go into that you’d be surprised. So check them out HargrayFiber.com and you might be able to even get 90 days worth of your internet service for free. Certainly you’ll be able to get some of their expertise. So check them out. Now to get to our show, today’s special guest, this is a followup to an article we had in our vibrant technology issue, and so we had that an issue or two ago, and now today we have a special guest. I’m going to let Patrizia introduce our guest. Go for it

Patrizia: [00:02:09] Good afternoon everyone. So nice to see you again. Dexter Coffey is joining us today from Smart Eye Technology and he is the founder and chief as he self-describes of this company. Hi Dexter.

Dexter: [00:02:26] Hey how are you Patrizia?

Patrizia: [00:02:28] I’m doing so well. Thank you. How are you?

Dexter: [00:02:30] Good. Thank you for having me on today.

Patrizia: [00:02:31] It’s our pleasure. It seems like a lifetime ago when we spoke last just a few months ago before this whole pandemic broke out.

Dexter: [00:02:38] Last time, I think I was in Israel when you spoke to me last.

Patrizia: [00:02:41] That’s right. We’ll have to meet in person at some point.

Dexter: [00:02:44] Exactly.

Patrizia: [00:02:45] Alright Dexter. So today we’re going to regale our listeners and viewers with screen privacy concerns for all of across all of their electronic devices. And that’s because of what you came up with and you had a brilliant idea. And I’d like you to take us through it because it actually really did happen for you organically. Why don’t you tell us how you started the whole idea of Smart Eye Technology.

Dexter: [00:03:10] Absolutely. Thank you so much Patrizia. So what happened, that was actually, in Israel about two and a half years ago, and I was at a cybersecurity event. And so I was sitting next to this speaker who was getting ready to speak. And he and I were just talking just like you and I are talking right now. And what happened, I noticed when I looked at his laptop, I could see documents, I saw word documents, I saw PDF documents, and I just said to myself, so why should I be able to see any document that’s on this cyber security experts laptop? It’s none of my business. I said, what if we could create an app called Smart Eye Technology that will shut off. If Patricia or Rico look at my screen. And at first everybody thought it was the craziest thing ever. And so I actually reached out to a group of Israeli software developers and they actually helped us create this amazing technology now that we have called Smart Eye Technology.

Patrizia: [00:04:03] And here we are. It feels like we’re living in an episode of the Jetsons the future is certainly here. And learning about these technology companies in the greater Atlanta area was such a joy and so exciting for me. So, Dexter, in order to protect our screen, so Rico, if you’re planning your next, birthday for your wife and you want to keep it secret. You don’t want her to come behind your back and look at your screen and see what all you’ve been planning, right? So Dexter, how is it that you protect our screens and how is it that they recognize only us.

Dexter: [00:04:38] Okay. What did you guys, it’s actually when you open up the Smart Eye Technology app, which will be out at the end of May this year, well that’s in 30 days from now, what happens is that when you actually open up Smart Eye Technology app and you upload, let’s say those secret documents, that Rico was planning for this amazing event, he’s going to put on for everyone in the family.

Patrizia: [00:04:57] No pressure Rico.

Dexter: [00:05:00] So once that document is actually inside the smart technology app. At that point, if his wife or his friends or whoever else walks in the room, that document when it’s open, only Rico’s face is recognized by the document, but then he put his facial recognition inside of smart technology app. As soon as another face comes in and looks at that document while he’s looking at it, it’ll shut it down, immediately, and block the screen and say warning multiple viewers.

Patrizia: [00:05:25] Isn’t that perfect? You get a warning message for multiple viewers. So your computer screen now recognizes both your irises, your face with a continual camera.

Dexter: [00:05:39] Yeah,absolutely. So, so what happens is that right now it’s facial recognition. So it recognizes just your face. You would have to actually register your face facial recognition by simply taking the picture inside of smart technology app. We also have voice recognition and we have fingerprint recognition. And so if you wanted to send, let’s say Rico, let’s just say Rico wanted to show you that document inside of Smart Eye Technology. You would download smart technology app and then he would send it to you cause you’re one of his contacts. And as
a result of that, then when he shares it with you, all you have to do is your face could be recognized, your fingerprint, or your voice before that document opens up to you.

Rico: [00:06:16] Does that document need to be shared through the same app? Like I would send it from my app to her app?

Dexter: [00:06:21] Absolutely. Everything stays with inside the technology app. So let’s say it goes from your app to her app, her Smart Eye Technology app.

Patrizia: [00:06:28] So both parties involved have to be signed on with Smart Eye Technology.

Dexter: [00:06:32] Exactly. Because we keep everything inside of the app for the security, for the sake of security. And so again, when Rico sent you that he can do two things, he could allow you to download that. Or he could allow you just to have the actual document and allow you to share it with somebody if he chose. So you can download it or you can share it with somebody if he chose. However if you download that document, if he gave you permission to download the document, security is off of it. It’s over, security is off.

Patrizia: [00:07:00] He also has the ability to choose for how long I would have access to that document, isn’t that right?

Dexter: [00:07:06] That’s a great point too. What happens Patrizia is that when, when Rico sends you that document. He can set the amount of days, like seven days or the amount of hours, let’s say 24 hours, 40 hours for you to have access to those secrets vacation documents that he has.

Patrizia: [00:07:23] It’s just perfection for those of us who value our privacy. Of course, taking it out of the personal context. This has tons of applications in the professional world where you have to maintain privacy within your company and within whatever organization you’re working for.

Dexter: [00:07:40] And you’re right. One of the big problems right now that’s going on is, let’s just say for example if you sent me an invoice for let’s just say $20,000.You say Dexter, here’s our service for $20,000. What would happen if you sent that by email, a hacker with, let’s say, is in your email, and so that hacker would then email me right back. Say, Hey Dexter, this is Patrizia you know that $20,000 it didn’t go through yet. Keep that the same, but just change our banking our wiring .banking instructions because we had a problem with our old bank, so go ahead and make those changes today and email me when you’ve wired the money. That was the hacker, that wasn’t you that said that, that was the hacker.

Patrizia: [00:08:19] No, that happens a lot in the real estate realm.

Dexter: [00:08:21] This happens in real estate, because a lot of those closing attorneys, they have the wiring instructions so that they are a target for hackers. So whenever a closing attorney sends those wiring instructions through emails hackers say. Yes, we love it. Let’s go and change it up and email that person. Hey, listen, this is the wiring attorney. Don’t use my email that just sent to you first, use the new wiring instructions because we’re no longer using that old bank anymore.

Rico: [00:08:47] Does the system allow for, let’s say I want to keep my documents up on the cloud with you. Can I continue adding to that account?

Dexter: [00:08:56] Absolutely. You can continue to add it to that account that will never, we’re not a storage facility, so you really don’t want to store things in Smart Eye. It’s more like really just we’re sending it off or, let’s say if you want to choose, you have to sign a document. You will send it to her to sign a document so she could sign with her finger inside of Smart Eye Technology. She does not have to download the app to print anything out, she would just simply sign with her finger and then you can now verify it was Patrizia because that document only opened up to her face. She’s the only person who could see that document. So you can verify now that she’s the only person who signed that document. Right now, when somebody sends you a document through one of those companies that allow you to sign online, what happens is that you can’t verify that person who actually signed it. I don’t know, somebody else could’ve signed it.

Patrizia: [00:09:38] Right. I wanted to walk it up just a little bit here, because it’s easy enough to understand the facial recognition and the fingerprint and even the voice, but how is it that your computer now can recognize your handwriting? I understand handwriting is also one of the ways in which you can make sure it’s the person you want to receive the document and no one else.

Dexter: [00:10:00] Absolutely. We have something called print behavior, and so what print behavior is, it analyzes exactly how you hold your physical cell phone. It analyzes how you move your hands in order to write the letters that we asked you to give. If we ask you to write letters, A, L, and P. Then it’ll analyze how you write it, and physically move your hands around. It’ll also analyze how much pressure you put on the screen to even write those letters with to understand, is this Patricia or is this Rico trying to access a document.

Patrizia: [00:10:29] Isn’t that something

Rico: [00:10:31] That is, can that be legally accepted also then I’m assuming?

Dexter: [00:10:35] Well that there’s not a signature, that’s just allowing you to actually access the document so that’s like your face or your fingerprint. And also print behavior is another access point so that you access the document through Smart Eye.

Rico: [00:10:49] But before you said, I can, if I send something for a signature. Can someone sign that form?

Dexter: [00:10:55] Absolutely. It’s just electronic signature. Absolutely.

Rico: [00:10:58] And send it back and then I’d have it.

Dexter: [00:11:01] Exactly, exactly. So you have a signature just like that. So it goes directly to the app. So again, you never have to worry about putting anything out and you can verify that Patrizia actually signed that document because that document only opens to just her face.

Rico: [00:11:14] So let me ask you something, because obviously there’s so many, there’s so many avenues here, because an iPhone has a GPS, has certain accesses that you have. You, can you verify if it’s allowed, I guess through terms and agreement. Can I verify then that number one I have a picture of Patrizia, can that be part of that evidence, if you will?

Dexter: [00:11:38] That’s a very good, very good point Rico, because what you just said, your profile picture is your facial recognition picture. So in our version one that’s coming out in about 30 days, your profile picture will be your facial recognition picture. So you can’t put another face in there let’s say of you and a friend it’s not going to work, it has to be your physical face.

Rico: [00:12:01] Okay. And what about GPS location?

Dexter: [00:12:05] We actually have inside a smart eye where we can, we can actually require, we can say, okay, I can set a physical location. Let’s say you’re located in Peachtree Corners. I can say only in Peachtree Corners can Rico open up my document? If you go to the city of Atlanta, the document will not open for you.

Rico: [00:12:22] Really? I could see so many things that could be done with. Actually fun things that the travel industry would love to have. For example, you are going to Atlanta? Well, let me send you this document and you’re not going to be able to open this up until you get to Atlanta and then you’ll know where you’re going to be.

Dexter: [00:12:42] Exactly. So then you can see exactly when they opened it up. So every time they touched that document, to open it up, you’ll see exactly that they opened it up in Atlanta. You’ll be able to see, you can actually even specify which wifi a person is using. So let’s say your home’s wifi or your office’s wifi by getting the IP address and saying only on that wifi. Can you open up my document.

Rico: [00:13:03] Wow.

Dexter: [00:13:04] If I chose, well actually it doesn’t matter, you could be on any wifi. It’s my choice, it’s my document.

Rico: [00:13:10] As many restrictions, or leave it loose if you want.

Patrizia: [00:13:15] It could be as specific as you like,

Rico: [00:13:17] Yes. So I can see bond services, I can see certain types of services wanting to use this because they have the ability to lock it around to where they want it.

Dexter: [00:13:28] Exactly. That person’s documents they control. What we’ve done was it really put control back into the hands of individuals and privacy. So it’s about control and privacy, and that’s what smart eye technology is really all about. Even inside of our B to B side, if you want to send somebody a document, we have it to where if Patrizia’s company wanted to send it to your company you could actually request to collaborate with Patrizia and she has to accept you or deny your organization. If she accepts your organization, you can communicate with everybody in her organization. If she denies you, no one in your organization can send anything through Smart Eye. So now we’ve created a private pond for you to be in. So you decide who you want to play in your private pond.

Patrizia: [00:14:17] I love it. Dexter you are the brain child behind this brilliant idea, which I know is going to be important to many people, even if they haven’t heard of you yet. It will be important to them at some point, but every startup technology company is only as good as its research and development. So please tell us why you chose to locate your research and development center in Israel.

Dexter: [00:14:42] Okay. Well, as you know, Israel was one of the most advanced cyber security locations of the world. And so we, I, I created the team that I have in Israel to give us an edge because a lot of the people that we work with were, worked in security in government when they were in Israel, as they were the Israeli army and things like that. So we have a very specific team who we brought together to help us to create Smart Eye Technology. So our research and development took us initially, our research took us about 90 to a hundred days actually to create so that we could see exactly how smart eye would be created. So we’re very intense. When we created the actual software, as far as the process of it, there’s a big huge research paper that we have created that they created for us to show exactly how it works. So this is very detailed information.

Rico: [00:15:40] So let me ask you the, you know, what’s your background Dexter? Where’d you come from before Smart Eye Technology?

Dexter: [00:15:47] It’s funny that you asked me that question because my background is actually financial services. So I’ve done what’s called teching for major companies as an a Dowel Jones industrial laboratory owning my own business. And I’ve done that for 20 years. And so I’ve always loved technology like crazy. And when I just happened to see that opportunity that came up in my mind, it was just like I wanted to avoid it because I didn’t want to start another
business. I didn’t. And I tried to avoid the thought of Smart Eye Technology, but have you ever had something that was just nudging you day and night? Day and night and you couldn’t get it out of mind? Your talking with people and it’s coming out through your mouth. You go to sleep, you’re thinking about it. Well, that was Smart Eye Technology to me. It was something that just couldn’t get out of my mind. It was like, if I die, God would say, you know what you were supposed to do but you didn’t do it.

Rico: [00:16:37] How did you get your first initial financing to be able to do this?

Dexter: [00:16:40] That was great. I actually, I had an investor who was already a client of mine and I told him about my crazy idea. That’s a very good question. And I said, and I asked him. His name was Peter, and I said, Peter, I said, you know, I need to have lunch with you because I want to talk to you about some new things I think I want to step into. He said, okay. So we got together for lunch, and I told him exactly what I wanted to do as far as starting Smart Eye Technology. He said, okay, so what do you want from me? And I said, I need $50,000 today. And he said, so you want me to be the first sucker? And I said, absolutely. I mean, investor. So that’s how it all started from there. And we were able to raise substantially millions of dollars from investors who we work with now to bring this vision to life. And so, like I said, the app will be out at the end of may. And people will be able to download it on the app store originally, and it will be available for download in Android store probably in mid-July, in the Android store.

Rico: [00:17:46] Are you going to be looking for another round of financing at some point?

Dexter: [00:17:49] We are but not actively seeking a large amount. Right now we still have some available, but not actively seeking a large amount, we already have a proof of concept major. A company that does over $20 billion a year. That’s looking to be our first proof of concept company when we start in June. So we’re off to the races already.

Rico: [00:18:12] Wow.

Patrizia: [00:18:13] Dexter, I’ve heard your company referred to as a team of Avengers because you’re all so diverse from diverse backgrounds. Someone looking at you working together would have no clue how you all wound up together and what on earth you have in common. Why don’t you talk to us a little bit about the climate of your company, Smart Eye Technology.

Dexter: [00:18:33] Absolutely. We have many different, we’re a diverse company from the very beginning. We have individuals who are different. We have several types of minorities with inside the organization. I think we’re probably about 50, 60% women, and it’ll probably climb higher over the next couple of months. As far as Women is concerned. So we’re very different when it comes to a technology startup. We’re not a traditional startup where it’s predominantly men. And so we’re really taking a completely different approach to how people view, the screens that they actually have. So, and the individuals that we have working with us are passionate about the things that we’re doing, and they come from different backgrounds. So
therefore, they’re able to give us different opinions, which makes an amazing group of people to be associated with because they have their own opinions because of the different backgrounds that they come from. And everybody looks at the world a different way. And so that’s what’s really unique about it. And it’s something that I didn’t realize initially, but now I see extreme value in that.

Patrizia: [00:19:37] Absolutely. And I know you’re located in the city of Atlanta, your company is, but you do have ties to Peachtree Corners, so why don’t you tell us about how you came to be part of the Peachtree Corners community as well?

Dexter: [00:19:49] Absolutely. Smart Eye Technology is a member of the Atlanta Tech Park. And actually the Atlanta Tech Park is one of the most special places I’ve had the pleasure of being in because actually that’s where we did our first launch of our prototype. May 7th of last year showing our prototype for the very first time to the public. So, Robin and Ashley at the Atlanta Tech Park have been amazing partners with us. They helped us out in many ways that I can’t even explain. And so, they have a very special place in my heart, Atlanta Tech Park.

Rico: [00:20:26] Cool. How’s it been working? Obviously you may be, are you at Atlanta Tech Park now, I’m assuming?

Dexter: [00:20:32] No right now we’re in Buckhead, right now as we speak. We’re at our location in Buckhead.

Rico: [00:20:37] Okay. So how has working in this COVID-19 environment then?

Dexter: [00:20:42] Actually, you know, one of the surprising things is, actually, this has been one of the, I’ve been busier than I’ve ever been in my life. I’m getting Emails and phone calls from people who want to secure their screens for their employees, because they say we’re sending very delicate and very specific information, very highly sensitive information. And we’re trying to figure out a way, how do we gain control over that, over those pins that we’re sending out? So this is why it’s been, I’ve been talking to companies in Thailand, I’ve been talking to companies in Canada, I’ve been talking to companies here in the US. Companies in Portugal, we’re talking to. So it’s been extremely busy. I mean, it’s, it’s been a very busy period because people are trying to figure out how do I secure when I send Rico a document, I don’t want Rico, since it’s outside of our work environment, I don’t want them having access and doing whatever he wants with this. How do I control that? So we’re getting phone calls, emails coming in and it, it’s really amazing to see how many people are actually looking at this right now. It’s amazing.

Patrizia: [00:21:46] Yeah, it does make sense now that everyone’s leaving their companies in droves to resort to tele-working. More and more people are at home with this secure and private information that really should be protected.

Dexter: [00:21:59] Absolutely. And that’s why we’re getting the phone calls that are coming in right now. This is, I wasn’t expecting this, but I’m happy.

Rico: [00:22:04] As you’re getting more people involved, more companies coming on board, are you, obviously you’re going to be looking at expanding maybe the programming and doing some additional programming engineering into the app as well?

Dexter: [00:22:20] Yeah. Actually on our, on our first version, actually on our first version Rico, we’ll have the app on the App store, iOS version and we’ll have the web app version where you can actually use Smart Eye on your computer in the middle of July for a second version that comes out. So we’ll have a lot of new features that we’ll roll out every single month. There’ll be new features that we already have planned to roll out as we go every month.

Rico: [00:22:45] So as far as income goes then, revenue, that’s, it’s really based on corporate revenue, let’s say? Subscribers to this in a corporate environment?

Dexter: [00:22:54] Yeah, initially. But actually we have a huge demand from individuals, from individuals. We’re going to roll this out at the end of May. But everything that I’m hearing from individuals, people said, I’d love to have it for my personal information, because I don’t want the people seeing certain maybe pictures that they don’t want people to see, but just the person that you’re sending it to, their documents that they don’t want other people to see they’re sending it to. So initially, it’ll be on a per user basis, so in a way, anywhere from as low as $9 a month to $19.99 a month when it comes to the actual price of Smart Eye for use.

Rico: [00:23:31] Are you going to allow like a free download and then an upscale or premium step up?

Dexter: [00:23:37] That’s a great question. We’re going to have actually a two weeks free. So you’ll be having the full engine for two weeks free. And actually it will be anywhere between $9.99 to you know, probably less than $15 per person for the individuals per month.

Rico: [00:23:53] So my other question, that could be a little bit more sensitive maybe because you know, apps tend to collect information, right? Sometimes it’s, it’s not specific, right? It’s anonymous? Anonymized. Will, you know, are you able, or what do you even think about accumulating some data as far as the types of documents going out or, you know and accumulate some data like that that maybe over a period of time where you can address?

Dexter: [00:24:25] Well the good thing about Smart Eye Technology is that every single document that you said is encrypted, so we won’t be able to have access to that document because it’s encrypted. When you send it to somebody else? That document is encrypted, so it’s encrypted in transit, it’s encrypted when it sits on a cloud environment. So we can’t even look at any document that you send even if we wanted to, we have to, you know, we’d have to break it open and which would be hard to do because it’s encrypted. So absolutely.

Patrizia: [00:24:49] And how would you address people who are hyper sensitive about sharing their personal ID information, like their irises, their face, their fingerprints, how can you assure them that that will be kept safe?

Dexter: [00:25:01] Well, all of our biometrics are also encrypted as well. And one of the things that I tell people about, you’re probably more at risk to invoice fraud, and that’d be probably a little bit more worried about that because, like I said, there was over two billion dollars that was lost in 2019 to invoice fraud. So there are more, companies are losing more money from invoice fraud than they are from, you know, other areas when it comes to cyber attacks.

Rico: [00:25:29] Cool. Do you have any, any upcoming announcements you’d like to share here? Like things that you’re working on?

Dexter: [00:25:38] Well, actually, yeah, we’re actually, like I said, we’ll be launching the app at the end of May and we’re also actually starting our first proof of concept with a major company that is over $20 billion a year. So you guys are the first to hear that. And we’re also working with a potential other company in Portugal that is looking to use smart technology for some of their things as well. So we’ve got a lot of, a lot of companies right now who are interested in this technology because of what it does as far as protecting documents inside of your screen.

Rico: [00:26:14] Cool. Let me ask you one other, one other question. I mean, I think we covered quite a bit here. It’s a great technology. Certainly, I think that, you know, competition is the problem, right? Do you see that being an issue in your, in your arena, the competition that’s out there, that you need to get this out fast and need to be able to adjust as you go? Are there competitors you’re worried about? I know you wouldn’t be worried about being acquired by someone that might want this, a bigger company. You know these, Google and all these other companies acquiring things right and left. Would you welcome that at this point even?

Dexter: [00:26:54] Well, right now, the thing that we’re focusing on right now is number one, getting users using the app. That’s our key focus right now. And so that’s where our energy is being spent right now. As far as competition, competition is always a good thing. You want competition because it keeps you sharp. It makes you, I used to run track when I was in high school. And I love it. And so it’s a good thing. And what was built inside of smart eye technology, we’re still at the very heavy engine. So when you want to compete, it will cost a lot of money and a lot of time, and again. Most major organizations have employees at the organization. So we’re not really worried about major organizations doing exactly what we’re doing because you know, you have a lot of competition when it comes to, you know, since seniority in different things inside an organization with that, they want to do things they don’t want to do. So, so, but yes, you always have to be concerned about it, but never worried. I think it’s a good thing. I think it’s a very good thing.

Patrizia: [00:27:54] Right? So let’s get users using Smart Eye Technology.

Dexter: [00:27:57] That’s all we’re looking for.

Patrizia: [00:27:59] You can find it.on the Android.

Dexter: [00:28:02] Yes, it will be in, in mid July. You’ll be able to access it on Android, but within 30 days you’ll be able to access it at the end of May, on the app store.

Patrizia: [00:28:10] On the app store. Okay. And if I’m an individual, I’m looking at two weeks free and then about $9.99 a month.

Dexter: [00:28:20] Right.

Patrizia: [00:28:20] It’ll

Dexter: [00:28:20] be between $9.99 a month, depending on your usage at $14.95 a month in that range.

Patrizia: [00:28:25] And how do you determine the pricing for packages? Say for you personally to a company using it.

Dexter: [00:28:32] Yeah. We actually have, when you get it, when you first get inside the app we’ll ask you, are you an individual user or are you a business user? So business users will pay about $9.99 a month because they received that, what’s called a control panel. So they can add all the employees on that control panel and add employees or delete employees. They got full access to see exactly which documents those employees set. They’ll be able to see which companies that they’re interacting with as well. They’ll be able to see if they have a problem as far as trying to verify the biometrics because we have something called biometrics failure rate. So if you see an employee who’s failed a hundred percent of the time using all the biometrics, the employer can pick up the phone and say, Hey, listen, this may not be Patrizia trying to get into this app. Is this you or is this somebody else trying to access this. So we’ve got things in place, so it’ll give the system admin a early indication that, Hey, this is not that person trying to access the data because they’re failing 100% of the time. The access, this can’t be that person.

Rico: [00:29:34] You know I’ve been enjoying this Dexter. I think we want to possibly get back to you at some point a few months from now,to see how things are going.

Dexter: [00:29:44] That’d be great.

Rico: [00:29:45] Cool. Good. So, Patrizia do you have any more questions for Dexter? Otherwise, we’re going to be letting him go.

Patrizia: [00:29:52] I think we’re good to go. Rico, thank you so much, Dexter, for taking the time to speak with us today.

Dexter: [00:29:57] Thank you so much for having me. I appreciate this.

Rico: [00:29:59] Thank you, Dexter. Thank you everyone for listening. And again, this is Peachtree Corners Life with your host Rico Figliolini, Patrizia Winsper and CEO, disrupter, founder, Dexter Coffey from Smart Eye Technology. Thank you guys. Appreciate it.

Patrizia: [00:30:16] Have a good afternoon everyone.

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Business

PCBA Continues Charitable Giving at November Event

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Members of the PCBA and United Way of Greater Atlanta standing together holding an oversized donation check for $500

The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.

The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.

United Way of Greater Atlanta

The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.

“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.

A short-haired woman in black pants and print top standing in front of a PCBA event backdrop
Vanessa Roussell, United Way of Greater Atlanta

“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.

Assessing needs within the county

The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett. 

Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.

Giving back to support the community

“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”

Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.

Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.

About Peachtree Corners Business Association

“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area. 
 
For more information visit peachtreecornersba.com.

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Around Atlanta

Metro Atlanta Redevelopment Visionaries Honored at 2024 MARS Summit

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A group of award winners in front of a Partnership Gwinnett sign

Tim Perry, managing director and chief investment officer of Jamestown named Redevelopment Champion of the Year

The Metro Atlanta Redevelopment Summit (MARS), presented by Gwinnett’s Community Improvement Districts and co-hosted by Partnership Gwinnett and the Council for Quality Growth, offered an exclusive look at major redevelopment projects shaping the future of the region.

This year’s event not only highlighted emerging trends in the redevelopment industry but also provided valuable networking opportunities for professionals across metro Atlanta. Attendees gained insight into best practices through discussions on successful revitalization projects.

The summit’s marquee moment was the presentation of the annual MARS Awards, recognizing remarkable achievements in redevelopment that are transforming the metro Atlanta landscape.

The keynote address was delivered by Joe Minicozzi, a renowned urban planner and founder of Urban3, who shared his expertise on land use, urban design and economics. In addition to the keynote, the event featured dynamic panel discussions with local leaders and key partners from across the metropolitan area, spotlighting successful projects and innovative strategies in the region.

Chairwoman Nicole Love Hendrickson concluded the summit with closing remarks, emphasizing the continued growth of the region and the collective efforts driving its future.

2024 MARS Awards winners

The MARS Awards ceremony celebrated projects that have made significant economic impacts on their communities and honored Tim Perry, an individual who has dedicated his career to advancing successful redevelopment initiatives.

Runner upPaul Radford, Sugar Hill city manager


Small Redevelopment Project of the Year: The Historic Jones Building

The historic Jones Building, one of the oldest structures in Cherokee County, has been revitalized to meet modern needs while preserving its storied past. This ambitious 28-month restoration culminated in August 2024, breathing new life into this cornerstone of downtown Canton and creating a dynamic space for work, dining, and play.

Runner up: The Hands of Christ Duluth Co-Op


Medium Redevelopment Project of the Year: The Grove at Towne Center

The Grove at Towne Center is a transformative development in the heart of Snellville. With 33,000 square feet of restaurant space, 10,000 square feet of retail and the new Elizabeth H. Williams Branch of the Gwinnett Public Library, The Grove offers an ideal blend of dining, shopping and cultural experiences.

Runner up: Springside Powder Springs


Large Redevelopment Project of the Year: The Works

The Works is an innovative, 80-acre adaptive reuse community that reimagines a historic warehouse district in Atlanta’s Upper Westside. The first phase, spanning 27 acres, introduced a dynamic mix of 218,000 square feet of unique retail and dining spaces, 118,000 square feet of creative office space and Westbound at The Works — a modern 306-unit multi-family residence.

Runner up: The Forum at Peachtree Corners

“Community redevelopment is essential in creating vibrant, thriving spaces that enhance the quality of life and drive sustainable economic growth for the entire region,” said Deven Cason, vice president of economic development for Partnership Gwinnett.

“We proudly congratulate this year’s award winners and finalists for their innovative contributions and tireless efforts in revitalizing our communities. Their work is not only reshaping local landscapes but also fueling long-term economic prosperity in metro Atlanta. We are grateful for their dedication to building a brighter, more prosperous future.”

2024 sponsors

The program was held at the former Georgia Baptist Convention Center, Maison6405, and welcomed more than 200 industry attendees.

Sponsors included Evermore CID, Gateway 85 CID, Gwinnett Place CID, Lilburn CID, Sugarloaf CID, C2H Air, Hogan Construction, Northside, Primerica, The Forum, Gas South, Jackson EMC, Select Fulton, True North 400, ABEV Power Solutions, City of Suwanee, Curiosity Labs, Geo Hydro Engineers, Georgia Power, Lose Designs, City of Lawrenceville, City of Norcross, City of Peachtree Corners, City of Sugar Hill and Town of Braselton.

For more information on revitalization and redevelopment efforts in the region, visit partnershipgwinnett.com.

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Business

TransPak Acquires Reid Packaging to Expand East Coast Presence

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group of people in a warehouse with two men in front shaking hands

The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.

TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.

Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries. 

two people from Reid Packaging standing in front of crates and boxes in a warehouse
Ward and Anne Phillips of Reid Packaging

Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site. 

The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.

Strategic Atlanta location and enhanced capabilities

The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries. 

“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”

four people at a ribbon cutting as TransPak acquires Reid Packaging
Tomas Molet and Amanda Gautney with Anne and Ward Phillips

In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.

Commitment to employees and leadership appointments

A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.

 “We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”

Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney. 

two people from TransPak standing in front of crates and boxes in a warehouse
Amanda Gautney and Tomas Molet

Looking forward in Atlanta

TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.

About TransPak

Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.

As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.

For more information about TransPak, visit transpak.com.

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