);
Connect with us

Business

The Colorful Woven Threads that Make Up the Fabric of Our City

Published

on

Jay Patton, Traditional Master Barber. Photo(s) by George Hunter.

Gwinnett County is getting more and more culturally and racially diverse. Remember the old adage ‘Variety is the spice of life’? In today’s climate of social unrest and world-wide protests for racial justice, we should move towards healing by getting to know our neighbors and broaching some delicate conversations. It can be scary and cathartic — and it can be a little heartbreaking, too.

The heartbeat of Peachtree Corners is strong because of the amazing people who live and work here. I reached out to some from a variety of backgrounds. Each of their accounts will have you shouting, Vive la différence!

No matter what their jobs, ages, political leanings, religious beliefs, ethnicity or color of their skin, each one has essentially come to the same conclusion with regard to moving forward through the turmoil that has been unleashed in the wake of George Floyd’s death. It’s a focus not on what divides us, but on what can bring us all together. It’s the inevitable acquiescence to an aphorism anyone can support — love is always the answer.

Jay Patton

Jay Patton

Traditional Master Barber Jay Patton moved to Peachtree Corners two years ago from Minneapolis, Minnesota. He noted that his hometown is less diverse, primarily Caucasian, and he’s been enjoying the “good mix” of people here.

“In Minnesota, growing up, there was more racial tension,” Patton said. He felt a larger divide between the privileged and the underprivileged. “There’s less opportunity for certain people in certain states. You come down here and if you have a good credit score, you blend in as long as you’re putting out good vibrations,” he explained.

At your service

After working near Perimeter Mall for five years at Gino’s Classic Barbershop, he decided to venture out on his own. “One of my customers told me about Blaxican,” Patton said. The fusion restaurant serves food inspired by Southern soul cooking and Mexican classics. “Being biracial, I thought that concept was catchy. I came here, drove around a bit and I felt good energy,” he recounted.

Patton opened Traditional Shave Masters Barbershop at 5260 Peachtree Industrial Boulevard. “This area is blowing up. I think it’s going to be bigger than Sandy Springs,” he said. He likes the plans for the area.

The barbershop offers “male services — straight edge razor work, blades, steam towels, shaving beard work. With different packages to choose from — like The Distinguished Man, The Exquisite Man, The Classic Man — there’s something for everyone. Female clients with short hairstyles are welcome too,” Patton said. “We have competitive prices and talented, diverse barbers.”

 Things had started picking up well, “and now we’re going through this Corona stuff. It’s pretty challenging,” he shared.

Cutting through racial lines

Patton prides himself on being able to serve the whole community, no matter what race, background or ethnicity. “Most shops are racially separated. People are more comfortable coming in when they see people who look like them,” he said. “I want everyone to look in the window and feel like they can come in. I play jazz music. Everyone likes the smooth, mellow stuff.”

Men have different ways to describe how they want their hair and beards trimmed, depending on their ethnicity, where they’re from, race and even social status, according to Patton. “It’s up to the barber to ask the right questions to really understand what the client wants so you can hook him up,” he said.

He noted that since the rock and roll era, when men grew their hair out, the white barber shop kind of died off as they gravitated to salons. “But now the traditional barber is back. It’s becoming more appealing to all men, of all races,” Patton explained. “Around Atlanta, men want to look good. That’s a good thing!”

No barber school teaches how to cut across racial lines, he said. “My instructor was an old school Irish dude. It’s all hair, but the way you approach it is different. One might use different tools.”

Wherever he worked, he sought to cut hair he was unfamiliar with and learn to cut all types of hair. “I’ve been to a Russian shop, a Puerto Rican shop, a black shop. I made sure to get out of my comfort zone,” Patton said.

Patton could pass for either white or black. “The way I look, people don’t know. I’m chameleon-like. My father is Creole and my mother is Puerto Rican. That’s a loaded soup bowl,” he chuckled. “I had a mother who respected me and explained everything. She watered my seed and I had self-esteem. I love all people. We’re all connected. We’re all on this Earth together.”

He thinks a lot of people would be surprised if they did their 23andMe genetic reports. “I did it and I was mind-blown,” he reported. “I grew up Puerto Rican, but in actuality, I started off Indonesian! I have some Egyptian, French, Spanish, Portuguese, British, Irish, German, Apache Indian, Sanda Gambian — things I had to look up! It was surprising to me. It opened up my eyes.”

He added that people mistake him for Egyptian all the time, “so it was interesting to find out I have some Egyptian in me. I love telling the dudes in Duluth, I started out Asian!”

Still, Patton said, at the end of the day, it’s all the indoctrination and cultural stuff that gets in the way. “We’re all the same color on the inside,” he said. “When we’re little, we play and hang out together. Somewhere in the mix, we get taught all these differences.”

All connected

“As soon as we figure it out and start loving each other again, it’s going to be alright,” he continued. “The message has to be delivered differently to the different communities, but it’s the same. I have to empathize with their situation first, then I can flip it around to some other perspectives.”

Patton believes that having exposure to different kinds of people is good and makes things easier. “Because of where I’ve come from, I’m able to communicate with different races,” he said. “My struggles have shaped and humbled me. I’m able to be around a lot of diverse cultures, probably more so than most people. That’s always helped me; I can mingle through racial lines.”

“Asian, Mexican, white, black — I see more people living harmoniously here. Maybe it’s southern hospitality, but people tend to be more polite here. They smile and try to be nice to each other, and that means everything. Being courteous is an initial connection with people.”

“I feel like I have a broader truth, a natural perspective in the spiritual world,” Patton continued. “We are all connected, but some people like the divisions. They’re capitalizing off of us: the red, the blue, the white, the black, and all that junk. As soon as we figure it out and start loving each other again, it’s going to be alright.”

Dr. April Hang, PharmD

Dr. April Hang, PharmD

Dr. April Hang, PharmD, hails from Petersburg, Virginia and is of Filipino heritage. Her dad was in the Army, so her family traveled a lot. She spent a long time in Germany, where she learned to speak a little of the language, and she studied at Virginia Commonwealth University – Medical College of Virginia School of Pharmacy.

Dr. Hang is Catholic and attends St. Monica Church. Her husband is Buddhist and their three children have been baptized in the Catholic faith.

She opened Peachtree Pharmacy at 5270 Peachtree Parkway in 2012. It’s a compounding pharmacy were medications are customized.“Our clientele is diverse. We serve Hispanics, African Americans, white Americans, Asians. We have seniors all the way down to babies and pets that we take care of, ”Dr.Hang said.“We offer compliance packaging for convenience. It’s helpful for seniors. We put medications in labeled blister packs. They can be organized by day or sorted by morning, afternoon, and evening if necessary.”

And, she said, Peachtree Pharmacy delivers, which is especially important for high-risk patients.

“Compounding is an out-of-the box option for patients who have exhausted all their options and want to try something else. We do carry some traditional medications as well,” she explained. “It takes time to make everything. You have to make sure all the ingredients are included. You’re not just pouring pills out and counting them. You actually have to melt something down, make lollipops, gummies, lozenges or capsules. We have to do our math calculations carefully to make it the exact strength the physician wrote it for.”

Mom-preneur

“I’m first generation American, as well as the first person to start my own business in my family,” Dr. Hang said. She attributes her drive to her dad, who always endeavors to find a solution.

She said that she feels welcome here. “It’s like a small town. That’s why I love Peachtree Corners,” she said. “A lot of our patients are like family to us. This is a great city, a great place to have a small business, especially with Peachtree Corners expanding.”

THC and CBD advocate

One of the things Dr. Hang has gotten involved with is the effort in Georgia to make low THC oil (less than 5%) available to patients suffering from chronic pain, cancer, PTSD, HIV, autism, dementia, Alzheimer’s and other conditions. “I feel like [CBD/THC] oil can help several patients,” she said. “It’s yet another alternative for people.”

She said that doctors can help a patient get a medical card for it. “Everything has been passed in Georgia, and there is a THC oil registry here now, but there’s no access. I think there are over 14,000 patients registered. They have the card, but there is no place where they can go buy it yet,” Dr. Hang said. “We’re just waiting for the infrastructure so people can start applying for manufacture and distribution.”

Unfortunately, the process to get access has been delayed due to COVID-19. It’s likely to be another year or two before access is available for patients.

Diversity at the pharmacy

Dr. Hang welcomes students of diverse backgrounds, some from out of state, who do rotations at her pharmacy. “Most of the time, I say ‘yes,’ because the students are up-to-date on the new things. They keep you updated,” she said. “I try to make it practical for them. They work in the store. I take them to a marketing event. I like to do a couple of little health fairs. I mix it up for them so that they see what we actually do. I didn’t get that when I was in pharmacy school.”

There have been times when a staff member has had an unpleasant interaction and they feel that some racism was directed towards them. “I have one full-time pharmacist, three part-time pharmacists and three full-time pharmacy technicians. One is Asian and the others are African American,” she said.

“When COVID-19 had just started [appearing here], there was a client looking for N95 masks; she wasn’t a regular. She was upset we didn’t have any N95 masks. She told my pharmacist, who is black, “I don’t know what you have to say that is going to carry any value.”

  As Dr. Hang was cleaning the store one day, an older lady came in, looked around and asked, “Why is everybody black in here?” She said, “I don’t see anything wrong with that. There are standards and testing that you have to pass in order to be in this position. Everyone here is qualified.” Dr. Hang added that she has never had issues with racial tensions personally. “It’s a little disheartening that it still occurs,” she said.

She suggested a city-wide cultural festival to help improve racial tensions. “If we can learn more about our neighbors, we’ll be able to understand them better. There are a variety of cultural backgrounds in Peachtree Corners, so let’s celebrate them!”

“When I’m at Peachtree Pharmacy, I post on Facebook, “Come by and see me. Come give me a hug!” Customers come in and tell me, “I miss you so much.” It’s nice to catch up with a lot of the regulars,” she said. “I always post: Free Hugs not Drugs!”

Maurie Ladson

Maurie and Ron Ladson

Maurie Ladson is a Program Director at Corners Outreach, an organization providing a multigenerational approach to helping underserved children with specialized tutoring. Parents are given assistance with career paths, workshops, unemployment and anything they may need to navigate in the education system. Their goal is to achieve a 100% high school graduation rate among the students they serve.

Ladson clarified underserved as “communities or people living amongst us who don’t have all the necessary resources.” She explained, “They may not be earning a living wage. A lot of them are immigrant families. There’s a challenge with education and the language.”

Elementary, my dear

By focusing on elementary school students, the intention is to prepare them for success in middle school and high school. “Then hopefully, to higher learning, either a four-year education or, sometimes, they prefer to do some kind of trade,” Ladson said.

“We’re not focused on one demographic,” she continued. “We welcome all the children who need assistance. The mix varies. In Norcross and on our DeKalb side, we have a high percentage of Latino children. At our Meadow Creek location, there’s a mix of children — Indian, American, Hispanic.”

The Corners Outreach offices are located in Peachtree Corners. Ladson said that Executive Director Larry Campbell liked the name, “as the goal is to touch “every corner” of the community.” The organization partners with Title 1 schools in DeKalb and Gwinnett counties, including Peachtree Corners and the surrounding areas, and helps 450 families/children.

“We work with them during the normal school year; we provide after-school tutoringfor two and a half to three hours. We’re supplementing and enhancing what the school is teaching,” Ladson said. “There’s a big focus on reading comprehension and math. We then provide nine weeks of summer camp which focus on reading, math, games and a craft.”

School principals identify the children in most need. There is also input from counselors, teachers, teacher liaisons, center coordinators and ESOL [English to speakers of other languages] coordinators. “We also have volunteers that play a key role in our success. We’re so thankful,” she said. “Schools like Wesleyan, GAC, Perimeter Church and individuals in our wonderful Peachtree Corners community come out and volunteer their time.”

Masks with a purpose

Due to COVID-19, Corners Outreach was unable to tutor or assist families in person for some time. “We began communication via Zoom, WhatsApp, video chat, telephone calls. There was a big need to assist in setting up Internet. Many of the families didn’t have it,” she continued.

“Our organization was able to place Chromebooks in the community for children to be able to do their homework. It was still challenging because in a lot of cases they’re sharing either a phone or a hot spot. With two to four children in the family of various ages, needing to do homework with one device, that was difficult.”

To help underemployed parents, the organization developed Masks with a Purpose. After surveying the parents, they found they had 101 mothers with sewing skills that could be used to provide much-needed masks in the community.

“They sew masks and earn a living wage, $4 per mask,” Ladson said. “We launched the Corners Store on June 22 so people can go online and purchase a mask to support our cause.” To purchase a mask, visit cornersoutreach.org. If you don’t need a mask, you can help by giving a donation.

“We’re looking to donate 1,000 masks to farmworkers and 10,000 masks to children in poverty, who can’t afford to buy three or four masks or have the throwaways,” she said. It’s a great cause,” she said. You can donate masks to the effort through their website.

Beauty in all colors

“I’m Mexican American,” Ladson said. “I’ve been in Peachtree Corners for 20 years. My husband is black, dark-skinned African American. People might look at us a little differently. I’m different and I’m good with it.” She and her husband Ron recently celebrated 20 years of marriage.

Having frequented several places of worship over the years, they most recently identify as Protestant and have been attending North End Collective.

Ladson said she witnessed some social injustice in the workplace during her career in banking. A Peruvian teller was the number one salesperson in the bank, exceeding her numbers, yet it was an under-performing white American teller who inexplicably was moved to another location and offered a raise.

“I think in Georgia, Atlanta and in Peachtree Corners, we still have room to grow,” she continued. “I’ve seen a different level of acceptance, if we’re going to call it improvement, absolutely.”

Miriam and Ed Carreras

Miriam and Eddie Carreras
Miriam and Eddie Carreras

By pure coincidence, Miriam and Ed Carreras shared a similar history predating their marriage of 48 years. They both left Cuba with their families at a young age, and within five to seven years, they became naturalized U.S. citizens.

After a 20-year career as a microbiologist at Children’s Healthcare of Atlanta, Miriam is now a Realtor with RE/MAX Prestige. “I guess, given my name and former clients, I get quite a few referrals from Spanish-speaking buyers. I would say most of my clients right now are Hispanic,” she said. Hispanics, who can identify as any race, make up 15.2% of the population in Peachtree Corners.

Miriam works in residential real estate, both on listings — people selling their homes — as well as helping buyers find their dream homes. Being bilingual, she is a huge asset to the community. She is able to help English and Spanish speakers navigate the sometimes-challenging waters of real estate.

A home is one of the biggest and most important investments a family will ever make, and Miriam is happy to provide her clients with excellent customer service, every step of the way.

Ed was an attorney with The Coca Cola Company for about 20 years. He retired from the company in 2003 and joined a law firm. He retired from the firm in February of this year. “We were supposed to travel, and now we’re homebound because of COVID-19,” he said.

As an attorney, much of his work was international. “I dealt with a number of countries, like Japan, countries in Europe, in Latin America, and so on,” Ed shared.

He served on the Board of Goodwill of North Georgia for a number of years and was Chair of the Board for two years. “Goodwill had a significant relationship with the Hispanic community. One of the things I got involved in was developing a robust system for their strategic plan,” Ed said.

In studying the projection of population changes, he and his fellow board members identified the important growth of the Hispanic community and the need for more Hispanic contacts and people with language skills in the organization.

A home in Peachtree Corners

The Carreras family built their home in Neely Farm in 1998. Both are happy with the amount of diversity in Peachtree Corners. “I think there is a good mix of people. You see a nice diversity of cultures represented here,” Ed said. “My experience is more in the restaurants since I like eating. We’ve gone to a lot of different types.”

“I think there’s pretty good diversity,” Miriam added. “Even in our subdivision, we’re diverse.”

They haven’t had any negative experiences because of their ethnicity in recent years. As a teenager, Ed recalled an incident at a restaurant in Miami. His family was speaking Spanish, and a man at a nearby table addressed them, saying, “Go back to Cuba!”

“My father was surprised. He turned around and in perfect English said, “I’m sorry, does it bother you if we speak Spanish?” The guy ended up apologizing,” Ed remembered. “I was 13 or 15 at the time. It stuck in my mind because my father handled it so perfectly. The guy said, “You speak English very well.” My father said, “Yes, I was educated in the United States. I went to an Ivy League school.” The guy just kept shrinking.”

Ed said that everyone carries prejudices based on faulty stereotypes. “From my own experience, the best way to eliminate prejudice is to be made aware that the stereotype supporting the prejudice is not correct,” he explained. “Anything that helps an individual realize that the stereotype is wrong should help in reducing prejudice.”

“Education highlighting non-stereotypical members of a group could help,” Ed suggested, “as well as the promotion of events that bring members of diverse groups together in a social setting.”

Joe Sawyer

Joe and Kimberly Sawyer

As the city is building a physical pedestrian bridge over Peachtree Parkway, resident of 25 years and equity warrior, President and Cofounder of Bridges Peachtree Corners Joe Sawyer has been launching intensive volunteer efforts to build metaphorical bridges between races and social classes in the city. “I guess you can say it’s about black and white; we’re trying to bring equality up to where it needs to be,” he shared.

Bridges is a non-profit funded by grants and generous donations from the community. The board is made up of a diverse group who share Sawyer’s mission to close the gap between the affluent and the less affluent parts of town. They’ve been working on racial diversity and economic disparity since 2013.

Through school counselors, they identify needs at Peachtree Elementary and other area schools, assisting in any way they can — from electric pencil sharpeners in the classroom to Christmas dinners for families. They’re currently partnering with xfinity to provide internet access so children can do their schoolwork at home during the pandemic.

Affectionately known as Preacher Man, Sawyer would love to help more areas of the city reach their potential. He espouses the Holcomb Bridge Corridor Project , the city’s plan to revamp the area, and hopes it will get underway soon. “We’ve done the easy part, the Forum and Town Center area. Now let’s roll up our sleeves and do the hard part,” Sawyer said.

Sawyer comes clean

This is a man who will “tell it like it is.” He is refreshingly unafraid to level with you. Sawyer attends Life Center Apostolic Church in Dunwoody. His faith shines through in everything he touches, including his company name of 20 years, Alpha Omega Carpet Cleaning, inspired by the book of Revelation.

Since many are home with more time than usual on their hands, the pandemic has Sawyer busier than ever. “I build relationships with my customers. By the time I leave their house, I’m their friend,” he said. He also prides himself on his effective carpet cleaning services, which avoid harsh chemicals, as he is a cancer survivor.

The United Nations

Together with his wife Kimberly of 31 years (who is white), Sawyer has raised his two daughters, now 29 and 23. “She’s my backbone. She keeps me grounded,” he said. His daughters are now raising his five grandkids in Peachtree Corners.

The Sawyers have two blond, blue-eyed grandchildren and three who are light skinned black. “I’ve got everybody in my family — we have the United Nations over here,” Sawyer laughed.

In 1992 things were more challenging for biracial couples. Sawyer’s in-laws didn’t allow him into their home until two years after the marriage; now they’re the best of friends, despite many earlier battles. “They had to make sure I was going to take care of their daughter. I think that was one of the biggest issues,” he said. “Mixed marriages are more common now, and more likely to be accepted by both families, but you still have issues with certain people. I just try to keep it real and be myself.”

Sawyer shared a story from his senior year in high school (1982), when he was given an ultimatum: stop dating his white girlfriend or quit the football team. The young lady’s mom called the school because they had published a picture of them in the school magazine.

The girl’s mom had known about their relationship. In fact, they were among the few biracial couples at the time who did not hide it. But when other parents saw the photo, it became a problem. Sawyer elected to pass on what may have been a lucrative career and quit the team.

Sawyer noted that things have changed for the better. “It’s a new generation, we’re improving a whole lot,” he said. He’s unaware of any negative issues experienced by his daughters about being biracial.

While Peachtree Corners is very diverse, Sawyer said he still experiences some people who are prejudiced. During a recent job, a client had left the door open for him. It saddened him to learn that his client’s neighbor reached out to inform her, saying, “There’s a black man in your house.”

“[Racism] is still there, but overall, I think Peachtree Corners is a welcoming community. You might have some people stuck in their ways, but you just have to learn to overlook them. We stopped and we said a prayer for the lady,” Sawyer said.

He believes the cause of divisiveness is that some people don’t want to lose control of what they’ve got. “As long as we feel that one race is better than the other, we’re always going to have a problem. Both communities have work to do. Now is the perfect time for us to work on race relations in America,” Sawyer affirmed.

Preacher Man

When he was little, Sawyer told his dad, “I want to be like you when I grow up.” His father replied, “You don’t want to be like me, son, you want to be like Jesus.”

“So that’s what I try to do. As soon as we realize that we’re all made in God’s image, we’re going to be OK,” he said. “I don’t hate anybody. I try to get along with everybody. Don’t let politicians divide us any more than we’re divided. That’s the biggest problem. We listen to what’s on TV. I don’t need anybody to tell me who I like and who I don’t like.”

 “We have to come together,” he continued. “I’m thankful for the friends the Lord has put in my life. We have to change our perception of our neighbors. Not all people of a different race are bad. Be there for your friends.”

Sawyer added that everyone needs to work on racism as a society. “Both the white and black communities have work to do. Now is the perfect time for us to work on race relations in America. The whole world sees what’s going on, politicians fighting over this and that. We don’t have any togetherness,” he said. “Let’s take a stand and let’s be one. We claim to be one nation under God but how can we be under God if we’re at each other’s throats?”

Father Darragh Griffith

Rev. Darragh Griffith

Rev. Darragh Griffith is originally from Dublin, Ireland and has been in the U.S. for 24 years. Following 10 years at Holy Family in Marietta, he’s been the pastor at Mary Our Queen (MOQ) — the only Catholic church in Peachtree Corners — for four years.

“We welcome the community to come see our new church. It’s a beautiful, traditional church based on Saint Gerard’s in Buffalo. If you’re exploring questions about the Catholic faith, we’re here,” Father Griffith offered.

Though the present church is just a year old, the parish has been here since 1998. The pews, stained-glass windows and altars were taken from the old church in Buffalo, New York.

Mass during the pandemic

“We’ve been live-streaming masses on YouTube and our website. But now we’re back,” Father Griffith said. The church has an outdoor mass on Sundays at 8:30 a.m. for people who feel more comfortable outside, and services in the church on Sundays at 11 a.m. and Saturdays at 5 p.m.

Masks and social distancing are expected at the indoor services. Seating is roped off to allow for every second pew to be occupied. “It’s working out for this time,” he said.

 The parish

The makeup of the MOQ parish is quite diverse. “We’ve got people from every continent. We have a lot of Asian people from Vietnam, for example. People from the African continent, Nigeria and other countries, Hispanic and white Anglo, as well,” shared Father Griffith.

MOQ provides spiritual and financial outreach to Peachtree Corners families through The Society of St. Vincent de Paul (SVDP). Volunteers make home visits with families and individuals who call the helpline seeking food or financial help.

Since the outbreak of the coronavirus, MOQ SVDP has assisted over 150 individuals. The help line number is 678-892-6163.

The domestic church

For Father Griffith, what happens at home is as important as what happens at church. “In these times, I believe the home is crucial. Parents have a great and joyful responsibility. The family has never been as important, from where we stand, as it is now,” he said. “That’s where you can lead by witness to your children. Not so much by words, but by example. The family is crucial.”

He said that the church has always taught that the home is the domestic church. “The home is where parents hand on the faith to their children. I think that’s crucial,” Father Griffith said. “My work, the church’s work is not going to bear fruit if it’s not happening at home.”

Spreading God’s love

“It’s sad to see some of the things that we see on TV, some of the violence. It is kind of sad and disturbing, what’s happening,” Father Griffith said. “The church believes in treating everyone with respect and love. We’re a universal church. We love and accept everyone. In the Catholic faith, we’ve got people of all sorts of cultures, backgrounds, traditions.”

For a solution to today’s troubled climate, Father Griffith leads with the suggestion that we respect one another. “We’re all made in the image of God. Everyone is precious in God’s eyes. Every person is created through God’s love,” he said.

Father Griffith said that he knows it’s been hard during the pandemic for people to meet up, interact and socialize. “If we can get together and have that as a base, we’ll not be afraid of each other,” he said. “And love, that’s what Jesus spoke about, loving all people. That’s what our Catholic faith teaches us.”

Faith is critical for Father Griffith. “If we’re living our faith, that informs our decisions and our behavior. As it says in Scripture, our lives should be based on faith and our relationship with God,” he said. “Hopefully people will be open to God and to His Spirit at this time.”

Karl Barham

Karl Barham

Karl Barham, President of Transworld Business Advisors of Atlanta, Peachtree, started the business with his wife, Ann, two years ago. They own a local office of the franchise in Peachtree Corners. 

“We relocated from New York City, got married and started a family here,” he said. “We found Peachtree Corners to be a fabulous place to live, work and raise a family.” They’re a Christian family and attend Close Perimeter Church.

Barham explained business brokers specialize in buying and selling businesses. “We do small, neighborhood businesses — any size, up to maybe about $25 million. We arrange to find the buyers and we help them get the deal done.”

Growing up black

“I’m first generation in the U.S. My family is from Jamaica, the third poorest county in the Caribbean. They came here, raised their kids and we’ve done well,” Barham said. “But I do see, for a lot of people who are very specifically black, they’re not looking for handouts or anything, they just want the proverbial knee off the neck.”

“When you’re in a minority, you always think about race,” he continued. “Jamaica is a mostly black country. When I spend time there, everyone looks like me. In the U.S., it’s the reverse, and as you move up in corporate America, it’s even more of the reverse. It’s always there to think about.”

Barham’s dream and hope for the future is that his kids don’t have to deal with the kind of discrimination that he’s seen in his lifetime. “Changes need to happen in this generation. Will it change in my lifetime? I don’t know. I thought it would,” he said. “When I was a young kid, my dad was saying the same things. I said, “Oh, by the time I’m your age, that stuff will all be solved.” I was wrong. It isn’t.”

Starting a conversation

When Barham received inquiries on what people could do in their companies about racial justice, he thought it would be a good topic for the Capitalist Sage podcasts that he regularly hosts with Peachtree Corners Magazine publisher Rico Figliolini. So, they began a series of podcasts about diversity and race.

“It’s been a topic discussed nationally, and we said, ‘what about here? Is there anything going on locally?’” he said. They produced three episodes, with two to three guests on each. “We talked about racial and social justice in leadership and in the local community,” Barham said. “We had stay-at-home moms, elected officials, church leaders and faith leaders, just talking about what it means and how they’ve been reacting to what’s happening with Black Lives Matter. We asked: what can citizens can do individually? What can local leaders do? We just wanted to start a dialogue.”

Barham said that one of the things that’s interesting about the South is that racism is part of the history that people don’t talk about because they’re trying to be polite, yet “there’s this undercurrent of race in a lot of conversations.”

“It wasn’t too long ago in the South that some [schools] had a black prom and a white prom,” he said. “Friends are so segregated; they get together sometimes for sports, school and some social activities, but they go home to dinner and they go to church in very separate worlds. They don’t get a chance to really learn about each other, so misunderstandings can happen more easily.”

Barham shared a little game he plays. “Whenever anyone talks about race — black, white — it’s hard; it’s too charged. I change “black” to “short”. If I were to say: What if short people, anybody under 5’10”, are not able to get all of the same opportunities as everyone else? A lot of people would be REALLY upset.”

“If I was sitting at a party and people were talking about, “Oh, those short people…”, I might say, “Hey, time out! Half my friends are short.”

A note of hope

Barham said he sees a lot of people coming together to help advance social justice, including racial justice. “I think we should lift those people up. We should elect them to office,” he said.

And he sees a lot of things to be hopeful for. “When I look at the community here, I see more people of color starting businesses,” Barham reported. “In the last 10 deals that we’ve done, more than 50% of them had a person of color on one side of the deal or the other. Things are changing in society — and things can and will continue to get better.”

Diverse perspectives, the same conclusion

It’s easy to see why niche.com gives Peachtree Corners an A+ for diversity. Let’s move forward holding hands (figuratively, of course), leaving injustice behind and making the fabric of Peachtree Corners stronger and more beautiful than ever before.

“We must continue to go forward as one people, as brothers and sisters.” ~ Rep. John Lewis

Patrizia hails from Toronto, Canada where she earned an Honors B.A. in French and Italian studies at York University, and a B.Ed. at the University of Toronto. This trilingual former French teacher has called Georgia home since 1998. She and her family have enjoyed living, working and playing in Peachtree Corners since 2013.

Continue Reading

Business

The Benefits of Outsourcing: How Sourced Supports Growing Businesses

Published

on

Gabrielle Mills, Sourced.

Join UrbanEBB host Rico Figliolini for a conversation with Gabrielle Mills, co-founder and CEO of Sourced, a full-service back-office firm supporting small to mid-market businesses. She shares how she and her mother built a company that provides accounting, marketing, HR, staffing, and administrative support—all under one brand.

Learn about the challenges entrepreneurs face with business operations and how outsourcing can provide the help they need. Gabrielle also discusses:

  • A $12M business that never checked its financials
  • The importance of trust in outsourcing key business functions
  • The balance between people, technology, and business success
  • Sourced’s commitment to giving back to local charities

Resources:
Sourced Website: https://getsourced.com/
Social Media: @SourcedATLGabrielle Mills
LinkedIn: https://www.linkedin.com/in/gabriellejmills/

Timestamp:
00:02:20 – Sourcing Solutions for Entrepreneurs
00:07:26 – Building Trust and Expertise to Serve Clients
00:14:53 – Fixing Broken Books for Business Owners
00:18:18 – Encouraging Diversity in Talent Acquisition
00:19:57 – Embracing Mistakes and Developing Processes
00:23:12 – Giving Back to Local Charities
00:25:34 – Leveraging Technology to Enhance People-Centric Services

Podcast Transcript:

00:00:01 – Rico Figliolini

Hey, everyone. This is Rico Figliolini, host of UrbanEbb here based in Peachtree Corners, Georgia. I appreciate you joining us. We’re a little smart city just north of Atlanta. I have a great guest here, Gabrielle Mills. She’s the founder and CEO of Sourced. Hey, Gabrielle. Thanks for joining us.

00:00:20 – Gabrielle Mills

Hi, good morning. Thanks for having me.

00:00:22 – Rico Figliolini

Yeah, no, I appreciate you being here. We’re going to learn a lot from you, I’m sure, this morning. And this is one of those freezing mornings here in Georgia that really never happens, like down to 20.

00:00:32 – Gabrielle Mills

It is so cold. I’m very cranky about it.

00:00:36 – Rico Figliolini

Yes, it’s amazing. But it’ll warm up in a week. But before we get to our interview, I just want to say thank you to two sponsors we have that have been with us. Appreciate the support of our journalism, these podcasts, of the magazines as well. One of them is EV Remodeling, Inc. They’re a company that has done work from design to build. whole house renovation, as well as just redoing your kitchen, your bathrooms and such. They’ve worked with over 260 families. They’re based in Peachtree Corners. Eli, the owner of the company, is a really great guy. I think you should check out their website. You could do a virtual consultation with them as well and check out their portfolio. So go to evremodelinginc.com and find out a little bit more about them. Also, our second sponsor is Vox Pop Uli, also based here at Peachtree Corners. They’re a company that takes your brand and brings it to life, essentially. They’re a family business, father, son, other family members in there, another daughter in there handling marketing. And even members of their employees are considered part of the family. It’s just a great, well-run company. We just did a podcast with them recently. You should check that out. But they try to bring your brand awareness out there. They can do anything from truck wraps to print on any object, just come to them, give them a challenge, and they will actually step up to that challenge. You might think they can’t print on it, but God knows they’ll find a way to do what you need to bring to that trade show and to make your business stand out as a retail operation or whatever. So check them out, vox-pop-uli.com, and it’s V-O-X-P-O-P-U-L-I.com. So now that we’ve gotten our sponsorships out of the way, Gabrielle, appreciate you staying with me like that. So tell us a little bit about how you started the business, why you chose the word sourced, and what the business is.

00:02:39 – Gabrielle Mills

Good morning. Thank you so much for having me. So I can’t tell you the answer to that question without acknowledging my business partner, Chrissy Strohmeyer, who is also my mother. So we are a mom and daughter team. We have just enjoyed the heck out of building this company together, but really my stories are her stories and vice versa. We started the business because we wanted to be entrepreneurs and we wanted to help other businesses grow and be successful. We think entrepreneurs are the salt of the earth people. They’re the reason for our economy. They create jobs. They’ve got so many great ideas. And they are the last people that get a helping hand because they don’t always have enough cash, right? That’s why we started Sourced. We actually went to business owners and asked them, because we didn’t have this idea. We asked business owners what they need, where they were underserved and how, if they were to do it all over again, kind of what they would do. And we put all of their answers up on a whiteboard that’s currently in our office. In fact, you saw it when you came over to our office the other day. If that whiteboard could talk, man. And we looked at all of their problems, all of their suggestions, all of the things they were struggling with. And our services came out of that. So Sourced is a back office services company serving small to mid-market companies. And the easiest way to describe what it is that we do is we basically have five businesses under one brand name. So on the fractional side of our business, we are a full accounting firm, full service accounting firm, a full service marketing agency, outsourced HR, administrative support. And then not fractionally, we do direct hire full time placement. So all of those ideas came from entrepreneurs that we spoke to that they needed help. And we said, we’ll do it.

00:04:38 – Rico Figliolini

It’s amazing. All under one roof.

00:04:42 – Gabrielle Mills

Well, we didn’t mean exactly to create five businesses at the same time. That was more of God’s plan. But, you know, here we are.

00:04:51 – Rico Figliolini

No, no, I can appreciate that. I’ve come across a lot of people in different businesses doing different things. So you do look at where your services can expand into. So it makes sense for where you guys are coming from.

00:05:04 – Gabrielle Mills

So you asked me where the name comes from. And I don’t get that question a lot. And it’s actually a really funny story. When I was working my big girl corporate job at IHG, Intercontinental Hotels Group, I had a relative that worked in the company. And she was the only person that knew that I was thinking about leaving and starting my own thing. So I floated the concept to her. And she loved the concept. At this time, we didn’t have talent acquisition. We only had a fractional client or fractional services. And our name was the Atlanta Assistance Group. And we were going to go by TAAG, T-A-A-G. And she was in branding for IHG. And she goes, I have to tell you, that name isn’t scalable. It’s easily forgettable. And you also have TAG, the Technology Association.

00:05:57 – Rico Figliolini

That’s right.

00:05:58 – Gabrielle Mills

And she’s like, I really think that you need to rethink your name. This was seven days before I was going to quit my job and do this and tell them I was going out. In which case they would want to know what the company is, what our name is, all the things. And so the next seven days, Chrissy and I were just on fire trying to think of everything. The amount of hours we spent digging through the thesaurus was crazy. And one day we were, I was driving and I was playing around with the word outsourced, resource, I was trying to come up with a play on words there and Sourced just came about and I called her and I was like, what do you think of this? And she’s like, I love it. And I think we came up with it two days before I quit.

00:06:48 – Rico Figliolini

Wow. And I love the website name though, getsourced.com. I mean, it just like makes sense to be able to do that. So, you know, you’ve been dealing with a lot of businesses, helping them and stuff. Sourcing is an issue sometimes, especially if you’re doing financial fractional work like that. And small business owners, maybe the larger ones like 10 million plus different, or even let’s say 5 million plus different, right? And I’m not sure what your sweet spot is, but the trust process to get a business to trust you to do their work because they’re sourcing it out to you. You’re not in the office. How do you do that? How do you gain traction with that? How do you gain their confidence to be able to provide the services that will make their business better?

00:07:37 – Gabrielle Mills

I think there’s a lot of ways that we do that naturally. First and most importantly, we have an amazing, amazing team of people and they really do the selling for us. Most of our business comes from word of mouth and referral because the people that work with us have such a great experience with our team and our people that that trust is kind of transferred already over because the referrer has had a great experience. That helps. Chrissy and I are involved in every single sale at this point before we pass it off to our team. We obviously have been through the entrepreneurial journey. We’re in our ninth year. We’ve done all the bumps and bruises, made all the mistakes. We’ve seen a lot of other people’s mistakes. We can kind of provide a lot of guidance during the sales process. So I think that builds trust. And not to be understated, the processes and the standards that we’ve built over time, we know how to fall back to the level of our training, regardless of the situation at hand. So we really lean into that when we’re talking to clients or prospects because they want to know how things are going to go. You can have a really good person who’s really friendly, but they may not know what they’re doing. That’s where the processes and our training comes in. We don’t have to do a lot of training because our people are already very experienced. But the way that we do things, we want that to be standardized. So we train on how the Sourced way is. So the client is experiencing something consistent.

00:09:14 – Rico Figliolini

So when you’re training, obviously, that’s an internal thing that you’re doing. There’s always industry trends, right? I mean, taxes is one thing where there’s always an update every year, different things going on. God knows probably this year will be a lot of things going on, accounting and stuff. But how do you keep ahead of some of the trends then or adapting to the needs of the entrepreneurs that you’re reaching out to? Because I’m sure that changes and evolves too.

00:09:42 – Gabrielle Mills

It does. I mean, you keep up with current events. We listen to our clients. Our clients know a lot. Our clients are very, very smart and we’re industry agnostic. So we get the benefit of seeing lots of different things from lots of different people and lots of different industries. So we just kind of like by osmosis learn things. But I think any good leader, regardless of if you own the business or you’re just working in the business or you have some kind of your stakeholder somewhere, I think anybody that is worth their salt is kind of always keeping up with. What’s going on and how does the business need to adapt and how does my department need to adapt and how do we grow and how do we improve? And I think just by having a regular practice like that, where you’re always kind of investigating it and looking at ways of improving, it’s more natural than it is forced to grow and change as the world changes.

00:10:37 – Rico Figliolini

Do you find going through the things you’re going through that, I mean, obviously, The day-to-day work is never-ending, right? It’s a process. Some days, some weeks, it’ll be the same as other weeks. But every once in a while, you get a challenge. You find something that you have to overcome within a business maybe, within your own business. Do you have any success stories that you can share that relates to that?

00:11:06 – Gabrielle Mills

Yes, I’ll tell you my favorite one. And it’s one of the more recent ones too. In our nine years of business, we have seen a lot come through our doors. We always tell people, especially those coming in for accounting. Accounting and talent acquisition are our two most popular services. And we started in accounting. That’s kind of our bread and butter. And people are always very vulnerable about like, oh, my books are bad. I had a bad accountant. I don’t know what I’m doing. We always tell them we’re like doctors. We just want to, give us the real, real, we’ll fix it. Like accounting is not a human body. So like we can actually fix it because it’s just numbers. But we’ve seen a lot of horror stories. You cannot scare us. You cannot surprise us. We’ve seen a lot in nine years. Recently, I think this client came on board early last year. And it was a $12 million construction client. And they have been in business for like 20 years or something. And when we were working on, we got referred into this client and we went and we talked to them and they were having an issue with their accountant that was internal. And they wanted to let that person go, but she knew way too much in the business. So they were like, we need somebody that can fix the craziness that’s happening in the books. And you can imagine they’re large books, $12 million company. We need to create some kind of redundancy in a situation where we need to let somebody go and we can’t, we’re beholden to them. And we just don’t know anything about our books. We’ve never seen them. And the best part of that meeting was that Chrissy asked, or she was talking about the financials, the financial reports. And the client stops her and she goes, wait, why do I need to look at my financial reports? And our jaws just dropped because this is a $12 million company. They’ve been in business for like 20 years. They have done a phenomenal job building their company. They had no idea the importance of their numbers. They didn’t know what their, like how their money was transacting. They, I don’t know how they were running it. And so that was a lot to overcome. It was probably one of our longer onboarding processes, but we got that client off of QuickBooks desktop and onto QuickBooks online so they could see their numbers, right. Their books were done and I’m not blaming this person that ended up leaving. There was reasons why this was, but the books were entirely backwards. So where there were things that should have been a positive, they were showing a negative and a negative should have been a positive. So all their numbers were backwards and then nothing was set up properly. So we had to do a whole setup. We had to clean the whole thing and we just had a meeting with them yesterday just talking about our usual check-in, how things are going. We’re constantly looking at improving this account. And they were just saying they have never felt more secure in an accounting firm. They said, regardless of how our team changes, you guys are our people. You’ve taught us, you’ve changed everything, you’ve done everything. And we just, they were showering us with lovely things and it just warmed our hearts so much because this was one heck of a undertaking. But I also, give them a lot of credit too, because that one, it was not a cheap project. And two, that took a lot of trust in them too, to be like, I don’t know you guys and you have to fix all of these problems at once. And it was a lot of work that they had to do and we had to do. And so they put a lot into the relationship as well. And it was, they’re probably one of my favorite clients now. And it’s, will probably be my biggest success story for a while, just from the scale.

00:15:01 – Rico Figliolini

Yeah, no doubt. I mean, I have a friend, Karl Barham, who owns Transworld Business. He consults, he buys and sells business for people. And it’s constantly amazing how many, not just half a million dollar companies, but $10 million companies, sometimes their books are so bad that they have to like step away and say, you know what, let’s fix this up. You may have to wait a year before you can sell this business just because the books are so bad. You know, it’s just like, there’s that.

00:15:31 – Gabrielle Mills

We don’t like to see it. Obviously it breaks our hearts and we can, we can fix it. We have the, we can fix anything at this point. But it’s unfortunate because they didn’t get bad because of that person. They got bad because that person didn’t have the support that they needed. Likely that the entrepreneur was not an accountant. They shouldn’t be. They should be building their business, doing whatever it is that they’re doing. Accounting is important, but this is why we went into businesses. You need to go do your dream. We’ve got the stuff that, yes, you need to keep up with, but you don’t need to know how to do it. We can show you, but you don’t need to know how to do this. You just need to know what your numbers look like.

00:16:19 – Rico Figliolini

Yeah, I’m surprised that when their accountant did their work at the end of the year, I can’t imagine it was the same person doing it. It had to be someone else doing it. And no one figured it out.

00:16:33 – Gabrielle Mills

Well, with this particular client, there was a couple migrations in systems that caused that reversal. So they started on one system and moved to QuickBooks Desktop. which reversed everything. And then the person that was working in the office, she would do a lot of things right. But there’s a lot of different ways to do accounting right, quote unquote. But she continued the backwardness because that’s how it had to be done. It was very complicated.

00:17:02 – Rico Figliolini

And I’m sure. And sometimes you’re down a path and you don’t want to leave that path. You just keep going and just figure it’ll work itself out at some point.

00:17:11 – Gabrielle Mills

That happens in accounting of like, we just start fresh. Like right now we’re getting a lot of clients that need cleanups and we only have to go back a month and a half because it’s the 21st today. When we’re in July, we’re like, okay, how far back do you want to go? Or not July, but more like October. They’re like, we can clean up from January or we can just hold off and start fresh in the next January.

00:17:36 – Rico Figliolini

Yeah. Okay. Well, that’s a tough decision. You said before you’re agnostic business-wise a little bit, but are there types of businesses that may benefit most from what you all do or that you target or that you’d prefer working with? Or have strength in those industries.

00:17:53 – Gabrielle Mills

We have developed patterns of clients that tend to come to us. So on the accounting side, we do a lot of construction. That’s the example that I gave. We have a couple of YouTube clients, which is kind of neat. We do a lot of work for attorneys. Accounting for law is very specialized. So we do that. On the marketing side, they’re completely across the board. There is no consistency whatsoever. Same with administrative support. HR gets thrown into any monthly recurring service that we have. So again, there’s no consistency. On the talent acquisition side, we have quite a bit of consistency. Although there’s randomness throughout. We do a lot in, we still do a lot in law. We get a lot of financial roles. So we do anything from accountants, tax managers, tax seniors. We do a lot in IT, particularly in the cybersecurity market. A lot in finance, some in construction, not really all that much. Did I say finance? Property management in talent acquisition. Yeah, those are about the consistent ones in talent acquisition. But again, we kind of see it all. At this point in our business, we actually get really excited when we see a business or an industry that we’ve never worked in before. So for marketing, I was just pitching a client yesterday who’s opening a shooting sports facility and gun range. I have never done that before. And I was like, oh, this is different. This is unique. We’ve got research. Same with anything in our talent acquisition department. If it’s different, we’re like, okay, this is exciting. Because usually, I mean, we just see a lot of businesses come through here.

00:19:48 – Rico Figliolini

Well, that’s cool. Yeah, especially when you see a lot of different businesses like that. We talked about success stories. As a business person, I think any business person, if they’re honest with themselves, will say, yes, we make mistakes every once in a while. New situations arise that they’ve never seen before and it’s a problem that they have to overcome. Have there been any mistakes in your business journey or that you’ve seen in other businesses besides, obviously, the accounting issue? But anything that you’ve overcome as an entrepreneur, as a business person?

00:20:27 – Gabrielle Mills

No, Rico, we’re absolutely perfect. We’ve never made a mistake.

00:20:30 – Rico Figliolini

I could see that.

00:20:34 – Gabrielle Mills

Oh gosh no. I tell people, people ask me about our journey a lot. They’re just curious about our story and how we came to be. And we love telling it. I always tell people, Chrissy and I didn’t have experience in any of these things before we started. We just had a dream and wanted to be, help businesses and build a business ourselves. All of this we have learned from the ground up, having no experience with the exception of like general business acumen and general sales acumen. But we’re not accountants. We are not recruiters. I did start in marketing, but not tactically. So I always say that I went to the school of hard knocks, got a couple of degrees from there. And that’s how I got to where I’m at because we’ve made every mistake in the book. We’ve had clients that have trusted us and loved us through some mistakes that we’ve made to get us to where we are. I would say the biggest piece of advice or mistake that I made that I learned from was Chrissy came into the business from day one. And she was telling me and our director of account management, Maureen, she was like, we’ve got to focus on our processes. We’ve got to focus on our processes. Maureen and I were focused on the people and just serving the people. And in year three, which was our hardest year yet, we got so many different challenges and scenarios that were really, really difficult. And what Chrissy was telling us from day one finally got through to Maureen and I of like, oh, this is why we need processes and standards. This makes sense now. So it took a lot of heartache to really understand why those are important. But now it has been the secret sauce to our business because we know how to hire off of them. So if people aren’t already operating or have experience with that certain frame of mind, we know that they’re likely not a fit or they have to be at least willing to be coached into that direction. We’ve developed consistency because our process is our standard. We’re always making our processes better. We’re always looking to make them beefier. We never would have gotten there if we didn’t learn that lesson.

00:22:53 – Rico Figliolini

And sometimes you do. I mean, you have to learn your lesson. It’s like bringing up kids. They want to do their own mistakes. They don’t want to be told to watch out for that step. And they’ll do their own mistakes.

00:23:04 – Gabrielle Mills

She was a broken record there for a few years. And then the light bulb finally went off. And Maureen and I were like, oh, okay. Now it took us some tears to learn it. But we got there. Now we’re on there.

00:23:19 – Rico Figliolini

I’m sure. So you’re a local business. Obviously, coming out to meet with you and your mom and the rest of the team was nice to take a tour and find out what you’re doing there. You do give back. I know you’re good people. You’re giving back to the community. Why don’t you tell us a little bit about some of the local charities that you’ve given back to?

00:23:45 – Gabrielle Mills

So early in our business, we decided that we’re not in business, we’re in business for the joy of being in business. We’re not in business to make a gazillion dollars and cash out. While that would be lovely, we would totally not turn our noses up at that. We wanted to at least serve our clients and then serve people that never really came into contact with Sourced and use the business as an opportunity to give back because we believe that if we’re successful, we have been giving blessings and so we should be giving blessings out. So we committed from day one that we were going to donate 10% of our monthly profits to charity. And those charities would be selected by our team of people. So every year, in December, we put out a survey to our team. And our team can nominate a charity that is important to them. And we decided in January, up to three charities that we’re going to give to that year, and every quarter we look at each month that we’ve made profit, take that pool of money, cut it by, divide it out equally across however many charities we have that year and give them out. We have served, some of those have been large organizations, but our favorite ones are the ones that are smaller and local. We started the first couple of years working with an organization called Connections Homes, which is out of Suwanee. They help kids who are aging out of foster care really like with support to become adults, but also they’re not really adults. They’re 17, 18, 19, and they still don’t know how to do the world. That’s an organization that we’ve supported. We’ve supported an organization called Ignite Hope, which is another foster care association. We’ve done neighborhood cooperative ministries, which is a, for those who are local, you guys know that it’s a very large nominal nonprofit here in Norcross. And this year we’re partnering with an organization called Because One Matters, which ironically is another foster care organization. I just realized that there seems to be a pattern. So we tend to give to the kids.

00:26:08 – Rico Figliolini

No, I like that. I like the fact that you’re giving locally and it’s 10% of your profit each month is what you split up, which is great. It’s almost like tithing in a way.

00:26:18 – Gabrielle Mills

Yeah. And that’s how it came about. We wanted to tithe using the business. We give once a quarter based on the months because what we didn’t want to do is we would have one month go to one charity and that was a particularly good month. But then the next month maybe wasn’t that good of a month. So we wanted to balance it out. So we look at all the profits that come in from the quarter and then equally disperse it.

00:26:39 – Rico Figliolini

That is cool. Alright. We’ve gotten sort of to the end of our interview time, but I’m sure that there’s things that we could talk a lot more about. Is there anything that I’ve left out? Anything you’d like to share? Maybe services that you may be looking at expanding into the coming year or anything along those lines?

00:27:00 – Gabrielle Mills

So we’re likely not expanding into other services because we have five already and that’s enough. We are finding that there’s a lot of growth to be had in our talent acquisition department. So we’re eager to see what that ends up looking like through the year. What we really want to focus on in terms of like diversification or innovation, which I think is really where your question comes from, is how we utilize technology to make our services more streamlined and more advanced. We will never not have the support of our people. We are a people business. We will go under before computers take over our jobs. However, there’s a lot of really great technology that if you use it right and smartly, we can make profit margins better, save our clients money, be able to reach more people. So we’re going to try to figure out how we can lean into that a little bit.

00:28:02 – Rico Figliolini

So that’s a great path to go down for a quick minute, maybe. Because AI technology is something that everyone, every business is tackling and using in a variety of ways, right? ChatGPT, Grok3, there’s a bunch of them. Claude, I mean, there’s a whole bunch. DeepSeek, I mean, you could just go on and on with these things. And every business, every industry is trying to figure out how they can use that, right? And some use it badly and others use it better. Sometimes it’s used for support or for research versus making decisions. So are you finding that you have to also look at that to augment or to add a complexity to the service you provide? 

00:28:52 – Gabrielle Mills

So what stands out in your question to me is the have to. I think that nobody really has to, but I’m in an industry that if I don’t look at it, my industry will die because it is based on people. And if you don’t lean into the technology, you run the risk of the world thinking they don’t need people anymore. And then you’re obsolete. So we don’t have to do anything. But if we want to stay in business, we should be looking at how to utilize it better. The beauty of our business is these are things that people are always going to need. And computers can’t replace entirely. You always need a person overseeing or creating or some version of managing what the computer does. So we always have a people element to it. What we’re looking at with technology is how do we make ourselves and our processes and how we do things better and faster using technology and use the human brain where the human brain needs to interject.

00:30:01 – Rico Figliolini

Yeah. Okay. Great explanation. Well, we’ve reached the end of our time together. Where can people find out more about your company? Of course, we’ll have it in the show notes as well, but how can they reach out to you?

00:30:14 – Gabrielle Mills

Yeah. So if you’re local, just come and see us. We are off of Scientific Drive in Technology Park, down by the Forum. If you want to check us out online, we are at getsourced.com. We’re on all the socials under SourcedATL, or you can always just look at my name, Gabrielle Mills. Unfortunately, very easy to find out on the web.

00:30:39 – Rico Figliolini

I’m sure. Check her out on LinkedIn. It’d be easy to find her there. I want to say thank you again to EV Remodeling and to Vox Pop Uli for supporting us. Everyone else, you have comments, leave them in the comment section below, depending where you’re watching this, whether it’s Facebook, YouTube. If you’re listening to this on Apple or any of the audio podcast places, Spotify, leave a review, like, share. We’d love if you would support us that way. Gabrielle, thank you for being with us. Appreciate it.

00:31:13 – Gabrielle Mills

Thank you for having me.

Continue Reading

Business

PCBA Celebrates Fifth Third’s New Location with Ribbon Cutting

Published

on

Group of people in front of a Fifth Third Bank location for a ribbon cutting

The Peachtree Corners Business Association (PCBA) celebrated the opening of Fifth Third Bank’s new branch in Peachtree Corners with a ribbon cutting on February 20.

Located at 3210 Holcomb Bridge Road, the new location features lobby and drive-thru hours, regular banking, investment services, loans and more.

“We are growing [and] proud to open up our new financial center at Peachtree Corners,” said Randy Koporc, EVP, regional president GA/AL Fifth Third Bank. “Congratulations to Financial Center Manager Jasmine Youngblood and her team, Retail Executive Dewayne King and all involved in getting us to this day.”

People in front of a new Fifth Third Bank location celebrating with a ribbon cutting and balloons
photo credit: Keri Zampano; courtesy of Peachtree Corners Business Association

“Thank you, Lisa Proctor of the Peachtree Corners Business Association, for helping us celebrate at our ribbon cutting,” Koporc continued.

Fifth Third plans to build more than 60 financial centers in Georgia and Alabama over the next five years and looks forward to strengthening the communities that they join.

“We love welcoming new businesses into Peachtree Corners,” said Lisa Proctor, president of the Peachtree Corners Business Association. “Fifth Third Bank will be a great addition to our banking community. We can’t wait to watch them grow.”

About Peachtree Corners Business Association

The Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow, and prosper.

The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

For more information call 678-969-3385, email membership@peachtreeba.com or visit peachtreecornersba.com.

Continue Reading

Business

Sequel Coffee Debuts in PTC Summer 2025

Published

on

Rendering of a three story building with outdoor cafe tables and umbrellas along the side of it.

Sequel Coffee Co., a new specialty coffee brand, is set to open its flagship location in Peachtree Corners in the summer of 2025.

The new coffee shop will open alongside shared workspace provider, Roam, at Town Center and will feature a convenient drive-thru complemented by an inviting in-shop experience.

Premium coffee and locally sourced offerings

Committed to delivering an elevated coffee experience, Sequel Coffee Co. will serve freshly brewed coffee and handcrafted espresso beverages with responsibly sourced beans from Valor, a local metro Atlanta roaster.

Rendering of the interior of a coffee shop, with dark wood and white counters and tables and a sleek, modern design.
Interior rendering courtesy of Sequel Coffee Co.

The food menu will feature a curated selection of locally sourced café favorites and convenient grab-and-go options from local vendors Two Chefs and A Seasonal Affair.

Guests can expect a variety of delicious offerings, including breakfast sandwiches, quiche and freshly baked pastries, as well as yogurt parfaits, homemade granola bars and protein-packed power bites for on-the-go fuel.

In addition, rotating seasonal flavors and limited-time menu items will offer new and exciting food and beverage options throughout the year.

Strengthening community connections in Peachtree Corners

A concept created by Roam, the hospitality-focused work and meeting space, Sequel Coffee Co. is built on the belief that coffee is more than just a morning ritual — it’s a catalyst for creativity, productivity, community and connection.

Rendering of the exterior of a three-story brick and glass building with green space area and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

Sequel’s tagline, “start your story strong,” reflects its mission to inspire the potential in every day by championing stories, embracing moments and thoughtfully crafting coffee.

Sequel seeks to become an integral part of the Peachtree Corners community by fostering meaningful interactions through hospitality-driven experiences. With a brand philosophy centered on people, purpose and belonging, the company aims to inspire customers through delicious coffee and intentional service.

Bringing Sequel Coffee Co. to you

Ahead of its brick-and-mortar opening this summer, Sequel Coffee Co. is currently serving the community through its mobile coffee cart, offering a full-service espresso bar and trained baristas for offsite events.

Ideal for corporate offices, networking events, school functions and private gatherings, the mobile cart provides an opportunity to enjoy Sequel’s signature coffee experience in any setting — before the shop even opens its doors.

To book Sequel’s mobile coffee cart, visit sequelcoffeeco.com/mobile-coffee-cart.

Career opportunities

Sequel is also currently hiring a Shop Manager to lead daily operations and cultivate an inviting experience for customers. Interested applicants can learn more about the position and apply at sequelcoffeeco.com/shop-manager-job-listing.

Sequel Coffee Co. logo in gold type on dark green background

About Sequel Coffee Co.

Sequel Coffee Co. is dedicated to inspiring potential in every day through thoughtfully crafted coffee and warm hospitality.

Offering handcrafted espresso beverages, freshly brewed coffee and a curated menu of café favorites — along with a convenient drive-thru and cozy café space — Sequel aims to create a welcoming spot for guests to fuel their day and transform the daily coffee routine.

For updates and opening announcements, follow @sequelcoffeeco on Instagram or visit sequelcoffeeco.com.

Night time rendering of the exterior of a three-story brick and glass building with roadway, green space and outdoor cafe tables.
Image courtesy of Sequel Coffee Co.

About Roam

Roam is a comprehensive workplace solution offering co-working memberships, private offices and meeting space for professionals and businesses of sizes.

Opening in Peachtree Corners at 3847 Medlock Bridge Road in summer 2025, Roam provides flexible and inspiring environments to help individuals and teams accomplish their best work. Now leasing private offices and pre-booking meetings and events.

Learn more at meetatroam.com.

Continue Reading

Read the Digital Edition

Subscribe

Peachtree Corners Life

Topics and Categories

Trending

Copyright © 2024 Mighty Rockets LLC, powered by WordPress.

Get Weekly Updates!

Get Weekly Updates!

Don't miss out on the latest news, updates, and stories about Peachtree Corners.

Check out our podcasts: Peachtree Corners Life, Capitalist Sage and the Ed Hour

You have Successfully Subscribed!