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ASHRAE Celebrates Grand Opening of New Global Headquarters Building

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Photo courtesy of Ashrae.

Focus on the economic viability of transforming existing buildings into sustainable, resilient and healthy operation.

ASHRAE formally opened its new global headquarters building on November 18, following a ribbon cutting ceremony, attended by its board of directors, top building campaign donors, elected officials and local guests. The Society completed a $20 million building renovation project intended to prove the economic viability of a fully net-zero-energy (NZE) operation.

“The completion of this project is an important milestone for ASHRAE as a professional society and for the built environment worldwide,” said 2021-22 ASHRAE President Mick Schwedler, P.E., Fellow ASHRAE, LEED AP. “Our investments in energy efficiency and sustainability will boost innovation within the built environment and inspire others to replicate our headquarters’ project model. Our Society reimagined a pathway forward for existing building stock and is pleased to provide an example of the future of high-performance buildings.”

The renovated, 66,700 ft2 building, situated on 11 acres of land at 180 Technology Parkway in Peachtree Corners, Georgia, is the culmination of a 10-month project, completed in October 2020, during the height of the COVID-19 pandemic.

“One could make the assertion that constructing a new net-zero-energy building from the ground up would have been much easier than renovating an existing building,” said 2021-22 ASHRAE Treasurer and Former Building Ad Hoc Committee Chair Ginger Scoggins P.E., Fellow ASHRAE, CEM, CxA. “We decided that ASHRAE could make the greatest impact by showing others how to renovate an existing building with net-zero-energy as the focus, using our own standards and guidelines. ASHRAE is making net-zero-energy the ‘new norm’ in sustainable design and construction. It has been an honor to lead this historic project.”

The building’s grand opening comes at the conclusion of highly successful building campaign that raised more than $10.3 million in monetary donations and contributions of equipment and services from multiple ASHRAE members and thirty-three corporate donors. Top corporate building donors NIBE and Cisco were represented at the ceremony.

“When NIBE was presented with the opportunity to be a part of ASHRAE’s new headquarters, it was an easy decision to play a part in the growth and sustainability of the HVACR industry,” said Eric Lindquist, CEO, NIBE Industrier AB. “Our U.S. brands are focused on continued promotion of systems and solutions that provide comfort, affordability, and betterment of the environment. We look forward to the new headquarters and what the future holds.”

“When ASHRAE embarked on creating a workspace that reflected their organization’s vision of advancing human well-being through sustainable technology, Cisco was ALL-IN on partnering,” said Jeremy Witikko, Office of the Chief Technology Officer, Global Industry Business Strategy, Cisco. “Cisco is committed to power an inclusive future for all and were thrilled to be a part of that journey with ASHRAE. Together, let’s continue to build a place where we can meet human needs and protect the planet though technology, our actions, our people and our intentions. An inclusive future starts with a livable planet where people and the environment can thrive together.”

Although ASHRAE has occupied the building for more than one year, with limited onsite staff presence, the installation of a Photovoltaic (PV) solar array system was completed in October 2021, marking the beginning of the building’s operation at fully net-zero-energy performance. The PV system is a combination of three sub-arrays totaling 332kW, mounted on the rooftop and in an unused section of the parking lot.

In addition to the PV system, other innovative approaches incorporated in the building include:

  • 18 new skylights and reconfigured window/wall ratio.
  • Radiant ceiling panel system: This is used for heating and cooling & dedicated outdoor air system for outdoor air ventilation with enthalpy heat recovery.
  • Overhead fresh air distribution system augmented with reversible ceiling fans in the open office areas and displacement distribution in the learning center.
  • Six water source-heat pumps (WSHPs): There are four on basement level and two on upper level atrium that will be used to condition these spaces.
  • A robust Building Automation System with remote access.
  • Demand Control Ventilation (DCV): This will be used for high occupancy spaces in the meeting and learning center.
  • On-site electric vehicle charging stations available for guests and staff.

In attendance at the ceremony were representatives from the offices of U.S. Senators Jon Ossoff and Raphael Warnock and Congresswoman Carolyn Bourdeaux, along with county and city officials.

“We are very pleased that a professional association of ASHRAE’s distinction selected Peachtree Corners as the site of its global headquarters,” said Peachtree Corners Mayor Mike Mason. “Technology Park is a natural fit for an organization whose focus mirrors the city’s efforts in technology innovation, sustainability and green living.”

“The relocation of ASHRAE’s global headquarters to Peachtree Corners further supports our goals for business and industry growth,” said Nick Masino, President & CEO of the Gwinnett Chamber. “We are excited to have them in Technology Park and look forward to partnering with one another in the future.”

The building renovation project was overseen by ASHRAE’s Building Ad Hoc Committee and Technical Advisory Subcommittee comprised of Society volunteers. Partners involved in the design, engineering and construction of the building project include: Houser Walker Architecture, McLennan Design, Integral Group, Collins Project Management, Skanska, Shumate Mechanical and Epsten Group. The PV installation was completed by Creative Solar USA

Tours of the building took place immediately following the ceremony. The event drew a large virtual audience via Facebook Live, representing a segment of the Society’s 51,000 members around the world. For more information about ASHRAE’s global headquarters, please visit ashrae.org/newhq

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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North American Properties Revitalizes Avenue East Cobb

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North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents.
The Andrews Brothers performing at Avenue East Cobb via Instagram @avenueeastcobb

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents seeking a more urban lifestyle. Now, it’s being honored as part of the Atlanta Business Chronicle‘s “Best in Atlanta Real Estate” coverage.

NAP is known for transforming properties like Atlantic Station, Avalon and The Forum.

According to the Atlanta Business Chronicle, the redevelopment involved demolishing part of the main building to build a public plaza with a stage surrounded by restaurant patios.

A new concierge facility was also added, including a canopy for drop-offs. Additionally, smaller retail buildings were created for standalone tenants. The business mix was updated to include names like Warby Parker, Lululemon and Peach State Pizza.

NAP also increased community engagement by partnering with at least 10 local organizations for social events. These efforts have proven successful. Over the last two years, Avenue East Cobb has seen a 36% increase in sales per square foot thanks to a major rise in foot traffic.

More news from North American Properties can be found here.

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North American Properties Secures 3 New Brands for The Forum

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North American Properties (NAP) and Nuveen Real Estate announced three new businesses are planting flags at The Forum Peachtree Corners.
Sucré – A Sweet Boutique

North American Properties (NAP) and Nuveen Real Estate announced three new businesses coming to The Forum Peachtree Corners (The Forum). The new brands include Kendra Scott, Sucré, and The NOW Massage.

“We’re excited to keep expanding our merchandising mix with more experiential concepts that motivate guests to extend their time on property. In addition to these new leases, several tenants are on track to open over the next few months, and we can’t wait to see the impact,” said Brooke Massey, director of leasing at NAP.

Here are the latest deals to be signed at The Forum:

Kendra Scott ­­– Known for its plethora of accessories and customizable Color Bar experience, jewelry brand Kendra Scott blends classic designs with modern sophistication. Kendra Scott jewelry celebrates individuality and self-expression.

The growing brand has also donated over $50 million to local, national and international causes since its launch in 2010. The 2,284-square-foot space, situated next to Lovesac, opens later this spring, marking the retailer’s fourth location in the NAP portfolio.

Sucré – Founded in New Orleans, Sucré is a gourmet patisserie known for its macarons, gelato and other handmade, French-inspired desserts.

The sweet boutique will occupy a 1,718-square-foot space on the north end of the property and is slated to open later this year. Georgia is the brand’s first out-of-state venture, with The Forum being its third metro Atlanta location and eighth overall.

The NOW Massage – This brand is helping people discover the healing benefits of massage therapy.

The customizable menu offers guests three signature massage styles and a variety of exclusive enhancements like Deep Tissue, Herbal Heat Therapy, Hemp Calm Balm, Gua Sha, Gliding Cupping and more. Located near Mojito’s, the 2,414-square-foot massage boutique debuts late summer. 

These businesses join:

 Alloy Personal Training (opening this month),
Cookie Fix (open),
Gallery Anderson Smith (opening this month),
Giulia (opening this spring),
Lovesac (open),
Nando’s Peri-Peri (coming winter 2024), and
Stretchlab (open).

Since acquiring the property in March 2022, NAP has executed 39 deals with new, existing and temporary tenants alike.

To stay up to date on the latest happenings at The Forum, follow on Facebook Instagram, and X or visit theforumpeachtree.com.

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