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ASHRAE Celebrates Grand Opening of New Global Headquarters Building

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Photo courtesy of Ashrae.

Focus on the economic viability of transforming existing buildings into sustainable, resilient and healthy operation.

ASHRAE formally opened its new global headquarters building on November 18, following a ribbon cutting ceremony, attended by its board of directors, top building campaign donors, elected officials and local guests. The Society completed a $20 million building renovation project intended to prove the economic viability of a fully net-zero-energy (NZE) operation.

“The completion of this project is an important milestone for ASHRAE as a professional society and for the built environment worldwide,” said 2021-22 ASHRAE President Mick Schwedler, P.E., Fellow ASHRAE, LEED AP. “Our investments in energy efficiency and sustainability will boost innovation within the built environment and inspire others to replicate our headquarters’ project model. Our Society reimagined a pathway forward for existing building stock and is pleased to provide an example of the future of high-performance buildings.”

The renovated, 66,700 ft2 building, situated on 11 acres of land at 180 Technology Parkway in Peachtree Corners, Georgia, is the culmination of a 10-month project, completed in October 2020, during the height of the COVID-19 pandemic.

“One could make the assertion that constructing a new net-zero-energy building from the ground up would have been much easier than renovating an existing building,” said 2021-22 ASHRAE Treasurer and Former Building Ad Hoc Committee Chair Ginger Scoggins P.E., Fellow ASHRAE, CEM, CxA. “We decided that ASHRAE could make the greatest impact by showing others how to renovate an existing building with net-zero-energy as the focus, using our own standards and guidelines. ASHRAE is making net-zero-energy the ‘new norm’ in sustainable design and construction. It has been an honor to lead this historic project.”

The building’s grand opening comes at the conclusion of highly successful building campaign that raised more than $10.3 million in monetary donations and contributions of equipment and services from multiple ASHRAE members and thirty-three corporate donors. Top corporate building donors NIBE and Cisco were represented at the ceremony.

“When NIBE was presented with the opportunity to be a part of ASHRAE’s new headquarters, it was an easy decision to play a part in the growth and sustainability of the HVACR industry,” said Eric Lindquist, CEO, NIBE Industrier AB. “Our U.S. brands are focused on continued promotion of systems and solutions that provide comfort, affordability, and betterment of the environment. We look forward to the new headquarters and what the future holds.”

“When ASHRAE embarked on creating a workspace that reflected their organization’s vision of advancing human well-being through sustainable technology, Cisco was ALL-IN on partnering,” said Jeremy Witikko, Office of the Chief Technology Officer, Global Industry Business Strategy, Cisco. “Cisco is committed to power an inclusive future for all and were thrilled to be a part of that journey with ASHRAE. Together, let’s continue to build a place where we can meet human needs and protect the planet though technology, our actions, our people and our intentions. An inclusive future starts with a livable planet where people and the environment can thrive together.”

Although ASHRAE has occupied the building for more than one year, with limited onsite staff presence, the installation of a Photovoltaic (PV) solar array system was completed in October 2021, marking the beginning of the building’s operation at fully net-zero-energy performance. The PV system is a combination of three sub-arrays totaling 332kW, mounted on the rooftop and in an unused section of the parking lot.

In addition to the PV system, other innovative approaches incorporated in the building include:

  • 18 new skylights and reconfigured window/wall ratio.
  • Radiant ceiling panel system: This is used for heating and cooling & dedicated outdoor air system for outdoor air ventilation with enthalpy heat recovery.
  • Overhead fresh air distribution system augmented with reversible ceiling fans in the open office areas and displacement distribution in the learning center.
  • Six water source-heat pumps (WSHPs): There are four on basement level and two on upper level atrium that will be used to condition these spaces.
  • A robust Building Automation System with remote access.
  • Demand Control Ventilation (DCV): This will be used for high occupancy spaces in the meeting and learning center.
  • On-site electric vehicle charging stations available for guests and staff.

In attendance at the ceremony were representatives from the offices of U.S. Senators Jon Ossoff and Raphael Warnock and Congresswoman Carolyn Bourdeaux, along with county and city officials.

“We are very pleased that a professional association of ASHRAE’s distinction selected Peachtree Corners as the site of its global headquarters,” said Peachtree Corners Mayor Mike Mason. “Technology Park is a natural fit for an organization whose focus mirrors the city’s efforts in technology innovation, sustainability and green living.”

“The relocation of ASHRAE’s global headquarters to Peachtree Corners further supports our goals for business and industry growth,” said Nick Masino, President & CEO of the Gwinnett Chamber. “We are excited to have them in Technology Park and look forward to partnering with one another in the future.”

The building renovation project was overseen by ASHRAE’s Building Ad Hoc Committee and Technical Advisory Subcommittee comprised of Society volunteers. Partners involved in the design, engineering and construction of the building project include: Houser Walker Architecture, McLennan Design, Integral Group, Collins Project Management, Skanska, Shumate Mechanical and Epsten Group. The PV installation was completed by Creative Solar USA

Tours of the building took place immediately following the ceremony. The event drew a large virtual audience via Facebook Live, representing a segment of the Society’s 51,000 members around the world. For more information about ASHRAE’s global headquarters, please visit ashrae.org/newhq

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5 Best Business Strategies for 2024 

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Peachtree Corners Business Association Speaker Series Panel Discuss Issues from AI to Leadership and Staffing

After 30 minutes of networking, light refreshments and ‘death by chocolate’ brownies courtesy of Marlow’s Tavern, the Peachtree Corners Business Association (PCBA) After Hours Speaker Series Panel commenced.

This panel of local business owners and consultants gathered at the Hilton Atlanta Northeast on Thursday, Oct. 26, to discuss strategies and opportunities for business success in 2024 and beyond.

Moderator Amanda Pearch Marmolejo, owner and President of Forsyth Business Radio X, kicked things off by introducing the panel participants, which included:

From left, Michael Pugh, Rico Figliolini, Lisa Anders, Amanda Pearch Marmolejo, Bill McDermott and Gentry Ganote (photos by Tracey Rice)

1. The importance of cybersecurity for businesses
Cybersecurity remains a top concern for small and medium-sized businesses. In fact, according to the Identity Theft Resource Center’s (ITRC) recently published Business Impact Report, 73% of 551 surveyed small business owners encountered a cyberattack this year.

As the leader of technology solutions provider Rijoli, Gentry Ganote knows first-hand where businesses are the most vulnerable.

“What we’re seeing is phishing attacks are really the number one nefarious act that’s going on that we deal with on a daily basis. We provide security services for our customers, and we have spam filters and email filters and all kinds of artificial intelligence,” said Ganote.

“But emails still get through, texts get through and people become susceptible to clicking on a link, putting their password in, changing bank records, giving money to the wrong people, and we see it every day,” he added.

“If any of you guys hire interns, you should educate them quickly about scams that are out there. They don’t know they’re new to the workforce,” Ganote explained emphatically.

2. Business succession and exit strategies
As some business owners head toward retirement or strive to preserve their legacy for future generations, transitioning both management and ownership is paramount.

As “The Profitability Coach,” Bill McDermott has consulted many business owners on best executing their succession strategies.

“The particular work for a business owner is number one, identifying that there’s value that can be transferred either to that seller, to the management team or to the outside buyer,” said McDermott.

“Secondly, there’s a growth plan that’s required. Typically, there’s a letter of intent or confidentiality agreement. There are asset purchase agreements, there are representations and warranties, and having an attorney is absolutely critical,” he further explained.

“Selling a business in some ways is also selling real estate, except the numbers are bigger. So, it takes a business broker … it’s a complex transaction, and there are a lot of moving parts, and there are a lot of important people that are part of that,” he added.

3. Leadership, training and staffing

Industries like hospitality are innovating through adversity, developing new training programs to address service staffing shortages exacerbated by the pandemic and aiming to empower front-line employees through direct and tailored instruction.

Lisa Anders, the Executive Director for Explore Gwinnett, Gwinnett County’s official tourism organization, shared her challenges and solutions in this area.

“We’ve been to a hotel recently.  There used to be 30 employees; now there’s 15 employees. And it is just a challenge.  Pre-COVID, we had a full-time education director who worked on training and hospitality training. We had a very robust program … and just now we are reinventing it, and we’re going to roll it out in 24,’ but it’s completely different,” said Anders.

 “We have a lot of research and a lot of conversations with our hotels and our other hospitality departments on the very frontline; the very front desk is the problem. People are under-trained and under motivated. It is just a problem,” she added.

Yet, Explore Gwinnett is taking positive steps forward with its training efforts.

“We’re instituting a new training program. We’re going to be going into every single hotel district … going directly into those hotel districts and doing training one-on-one with our hotel partners and with frontline employees. Our hotels are super excited because it’s not just customer service, it is learning how to de-escalate situations,” Anders explained.

4. Content creation and podcasting
Podcasts have emerged as a powerful tool for storytelling and marketing. Drawing inspiration from a family history in journalism, McDermott leveraged the power of narrative to create a successful podcast that not only celebrates the entrepreneurial spirit but also serves as a cornerstone in his marketing strategy.

“Marketing is the number one weakness in any broken firm,” McDermott said.

“I started a show, we just celebrated our 50th episode, and I was able to tell stories of business owners and professionals that advise them. Three years forward now, my podcast has become actually the linchpin in my marketing strategy. It is the number one thing that I do,” he went on.

“Podcasting is actually a great way to get to know and trust people and a lot of my guests have now become clients,” McDermott added.

Rico Figliolini, the founder of creative services company Mighty Rockets, echoed this sentiment.

“It’s a great way to soft open a prospect. … If you want to get a lead prospect in your industry, you should become that authority of that industry,” said Figliolini.

5. Artificial intelligence and technology

Increasing efficiency while maintaining the human element using AI applications is at the forefront of business strategy heading into 2024.

The legal realm is catching up with AI’s transformative impact. Tools that once seemed futuristic are becoming standard, reshaping how legal professionals approach their work while maintaining the essential human touch through client interactions.

Michael Pugh, an attorney at the law firm of Thompson O’Brien, is witnessing this transition first-hand.

“The legal industry is just starting to incorporate AI … There’s one program called LexisNexis where I can write a legal breach and upload it to Lexis, and it’ll check my cases. It’ll suggest other cases to incorporate; it’ll analyze my arguments and tell me what percentage I’m likely to succeed,” Pugh explained.

“That’s a bit scary, but sometimes it’s pretty cool. So, we’re definitely going to be using more AI, but at the same time, people want to see who they’re working with face-to-face. So, we do meet regularly with our clients,” he added.

The next PCBA Business After Hours Speaker Series will be held on Nov. 16, 2023, from 5:30 p.m. to 7:30 p.m. Kathryn Stewart, owner of Performance Trucking, will discuss how she carved out her path as a female executive in a male-dominated industry.

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Gwinnett Chamber to Host Multi-Chamber Mixer

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Join the Gwinnett Chamber on Nov. 1, for a global business mixer at Gas South Convention. Network and celebrate diversity.

The Gwinnett Chamber is set to host the 2023 Multi-Chamber Mixer at After Hours, an end-of-year event designed to celebrate Gwinnett’s inclusive business community.

The program will be held at the Gas South Convention Center on November 1, starting at 5 p.m.

This program brings organizations from around the world together to celebrate Gwinnett’s diverse and international business community.

Partners in this event have historically included business groups such as:

  • The Georgia Indo-American Chamber,
  • Japanese Chamber of Commerce of Georgia,
  • Korean American Chamber of Commerce of Georgia,
  • Latin American Chamber,
  • German American Chamber,
  • French American Chamber,
  • Georgia Hispanic Chamber,
  • Georgia Pakistan Business Council,
  • Liberian Community Association of Georgia,
  • Atlanta Chinese Entrepreneurs Club and
  • the Italy America Chamber Commerce Southeast, Georgia Chapter

“Collaboration with these organizations enables connection and a deeper understanding of business needs in our region,” added Gwinnett Chamber President and CEO Nick Masino. “We are pleased to partner with these entities in hosting an event designed to celebrate our collective success and ever-evolving growth opportunities.”

Registration is required to attend and includes international food tastings, drink tickets and networking with more than 300 business professionals. To register, please visit GwinnettChamber.org/Events.

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Insight Sourcing Unveils Refreshed Brand

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The firm has updated its icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.

Insight Sourcing, a North American consulting firm focused exclusively on strategic sourcing and procurement-related services, is marking 21 years of client commitment with a brand refresh.

The firm has updated its visual identity with a new icon and font and is dropping “Group” from its brand name, previously Insight Sourcing Group.

The decision to refresh the brand underscores Insight Sourcing’s dedication to the procurement and sourcing domain.

“Since day one, Insight Sourcing has remained innovative, agile and always ready to leverage market intelligence, and digital assets to meet the ambitious goals of our clients,” said Tom Beaty, CEO of Insight Sourcing.

“We never rest in our pursuit of excellence, and neither should our brand. It reflects our deep appreciation for our past as well as the dynamic nature of our future,” he added.

It’s important to note that this refresh signifies a renewed pledge to clients and their needs. It does not signify a change of ownership or operating structure.

For further details about Insight Sourcing, visit the organization’s website at www.insightsourcing.com.

Read more local business news here.

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