Leroy Hite is the founder and CEO of Cutting Edge Firewood and a Peachtree Corners resident. He and his wife Makaila live here with their three daughters, the youngest attending preschool at Peachtree Corners Baptist Church and the older two at Perimeter School.
Hite founded Cutting Edge in 2013 as the only firewood company that delivers and ships ultra-premium firewood nationwide.
“From my childhood to now, I have always loved building a fire. Fire is raw, beautiful and engages people in a very primal way,” Hite said.
The newest company location is at 6540 Kingston Court in Peachtree Corners, expanding from its former 10’000 square-foot Peachtree Corners space to its new 40,000 square-foot space.
“The move will help us as we build more national reach and add customers. As we launch additional distribution outlets and centers in other cities, the expanded warehouse will help us improve shipping and delivery speed. As we grow, we create more jobs and offer people the opportunity to become part of a growing, dynamic, customer service-driven company,” Hite said.
Cutting Edge is elevating the firewood game with hand-selected hardwood firewood and cooking wood. Firewood offerings include oak, hickory and cherry in a variety of cuts and sizes. Firewood boxes start at $49.
In the Metro Atlanta area, Cutting Edge offers same day delivery of firewood and cooking wood boxes and white-glove delivery service of its exclusive patent-protected airbrushed iron racks of firewood. Elsewhere in the United States, customers receive wood via shipping.
Cooking wood offerings include oak, hickory, cherry, pecan, maple and apple an come in a variety of cuts, including pizza oven cuts that are earning raves from customers with wood-fired pizza ovens. High-profile chefs use and love Cutting Edge cooking wood at their restaurants.
Hite’s company has experienced tremendous growth the past three years, especially during 2020 with families and friends gathering outside around firepits and grills for socially distanced get-togethers. Cutting Edge was recently recognized as a Pacesetter by Atlanta Business Chronicle and designated as one of Atlanta’s fastest-growing private companies.
Recently Hite had an in-depth conversation with The Capitalist Sage podcast hosts Karl Barham and Rico Figliolini as the featured guest in an episode titled Finding Growth and Success in Artisanal Firewood, through Mistakes, Testing, and Creating their Core Values.
“We’ve got so many great things happening here in Georgia and locally here in Metro Atlanta and Peachtree Corners. Not only do we have technology companies growing, we have large corporations moving into Peachtree Corners and the surrounding areas. We have entrepreneurs like [Leroy Hite] that are just innovating on industries and doing some really fun things,” Barham said in the podcast.
Throughout the podcast Hite highlights the highs and lows that his company has survived to get to where they are today, figuring out how to compete and differentiate their product quality from what an average customer might find in a big box retail store.
“I love the experience aspect of it, and I love that it’s something that nobody else has really treated it like a business. Much less a modern business with a lot of opportunity. And that’s what drew me into it is the experience aspect,” Hite said in the podcast.
To get an even deeper understanding of the passion that fuels this business, tune in on your favorite podcast streaming services, including Spotify, Apple Podcasts, and most other major formats. And to see what all the fuss is about for yourself, visit cuttingedgefirewood.com.
Deflecting debilitating blows one Guardian Cap at a time
With football season in the rearview for most players, the effects of injuries–especially those blows to the head–can alter careers and live well after the final play.
A relatively new piece of equipment manufactured in Peachtree Corners helps alleviate much of the impact from those hits that a helmet alone can’t deflect.
Husband and wife team Lee and Erin Hanson started Guardian Sports in 2011 with one goal: innovating equipment to better serve athletes. But one must go back even further to understand the science behind their technology.
“[Our initial company] really had nothing to do with sports,” said Erin.
She and her husband started the Hanson Group, a material science company, about 30 years ago.
“The Hanson Group solves problems for other companies–material science problems,” she said.
“Lee is a chemical engineer from Georgia Tech. … [He created] things for the military and all kinds of applications for all kinds of Fortune 500 companies. If they need something done quickly, they come to the Hanson Group and we try to solve their material science problems,” she explained.
By chance, someone from the helmet industry came to them looking to make a more flexible helmet.
“We saw the data behind what it could do to flex the exterior of a helmet,” she said. “And even though that company didn’t make it, we decided that if we could retrofit any football helmet inexpensively, we could cut down on the impact that all players were feeling.”
Making football fun and safe for all
When the idea for Guardian Caps came together, the Hansons weren’t considering adding another division to the company.
The drive to make the helmet accessory grew from the passion to help the game.
“Quite honestly, Lee and I were pretty far along in our lives. We had raised five children, and he had been at the Hanson Group for at least 20 years by then,” said Erin.
The couple questioned whether they wanted to launch something new and revolutionary. There was nothing like it on the market.
“We felt like if we’re going to go direct to consumer, we’re going to branch off to a whole new company and just go for it and see if we can make a difference,” said Erin.
Through trial and error, Lee and his team analyzed data that showed what a softer helmet exterior could do to reduce impact, which would translate into reducing injury rates.
“And how can we do it in a way that’s affordable and could be available for mass adoption?” Lee said during an interview with the city of Peachtree Corners.
“How can I make it affordable to that mom who’s already buying all that equipment for her child to play youth football? How can we create a one-size-fits-all?” he recalled.
He said they worked with a cut-and-sew facility and seamstress and made up the first prototypes before testing them in a laboratory.
Their son and his teammates at Wesleyan became the first to practice with the new equipment.
In 2012, The University of South Carolina and Clemson were the first college adopters, and the company experienced solid grassroots growth after that.
Joining the Peachtree Corners business community
By 2014, the Hansons moved their company to Peachtree Corners to benefit from the pro-business, family-friendly community and strong Georgia Tech connections.
The Guardian Cap is now used by over 300,000 youth high school and college athletes nationwide and mandated by the NFL for all 32 teams.
The cap dramatically reduces the force of impact upon collision, as experienced by football and lacrosse players. This topic has come to national attention due to CTE, or chronic traumatic encephalopathy, and its relation to concussions.
According to company literature, in 2017, Guardian won the first NFL HeadHealth TECH challenge to “develop new and improved helmet and protective equipment.”
While the football helmet itself has undergone many changes since the early days of the small leather hats that only covered the tops of the head and the ears (no face mask and nothing to absorb blows from tackles and other hits), Guardian Caps are an accessory that builds upon modern technology.
Some college and professional players wear helmets made so that the interior conforms to their heads. Guardian Caps adds a layer of protection on the outside, absorbing shock before the impact even reaches the helmet.
“Now, obviously, safety is a concern amongst athletes. So, Guardian Cap has come up with this soft-shell layer that goes on top of the hard shell of the helmet,” said Lee.
In 2018, testing done by NFL and NFLPA-appointed engineers revealed that Guardian Caps made a statistically significant improvement over hard-shell helmets alone, company literature said.
By August 2020, the NFL allowed its teams to wear Guardian Caps during practice. The Jacksonville Jaguars were the first to do so. In July 2022, Guardian Caps were featured at NFL training camps for all 32 teams.
This year, the NFL mandated that Guardian Caps be used for the 2023 season in all pre-season, regular season, and post-season practices. Players in position groups with the most head contact will be required to wear Guardian Caps in addition to running backs and fullbacks, as well as linemen and linebackers.
Genius doesn’t take a timeout, and Guardian Sports isn’t resting on the Caps’ success alone.
“We’re constantly evolving, and although Guardian Caps is our flagship product, we’ve got others,” said Erin.
Their son Jake was a lacrosse goalie at Georgia Tech, dodging rock-hard projectiles flying at him at 93 miles an hour.
“So, we said, ‘You know, why don’t we make lacrosse balls out of rubber?’” Erin said.
Thus, Lee created a urethane ball. Called the “Pearl,” it is now the official ball of the NCAA lacrosse tournament.
The Hansons have also developed infill for artificial turf fields that isn’t made of used car tires.
Without the chemicals and carcinogens of rubber tires, the smoother pellets are puffed with air, cause fewer abrasions and lower the temperature of the field by as much as 30 degrees.
“As we see things, it’s really difficult not to want to solve things when you see our children being affected by it,” said Erin.
Investors initially wanted to sell Guardian Caps at $1,000 each, but the Hansons knew that families couldn’t afford that price tag for youth sports. At the end of the day, they are a dad and a mom who are looking out for the safety of kids.
“The NFL is really cool, and they’ve helped us with exposure, but, you know, we’ve got a real passion for helping those young developing players, for sure,” she said.
3044 Adriatic Ct NW
Peachtree Corners, GA 30071
Axon Accelerates Real-Time Operations Solution with Strategic Acquisition of Fusus
Axon, a leader in connected public safety technologies, announced it has acquired Fusus, a pioneer in real-time crime center (RTCC) technology.
This news builds upon a successful strategic partnership launched in May 2022, marking a decisive leap forward in Axon’s mission to Protect Life.
This acquisition also further catalyzes Axon’s growing presence in retail, healthcare, private security and the federal space.
Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
This acquisition provides Axon with technology not currently in its existing network, and facilitates seamless connections to critical data sources such as camera locations and video feeds from both fixed and body worn cameras during incidents.
Fusus’ technology propels Axon’s real-time operations product roadmap, addressing critical challenges faced in public safety.
It empowers law enforcement professionals with location mapping, escalation alerts, livestreaming, real-time and post-incident visibility, allowing swift decision-making, and responsive actions.
“Throughout our long-standing partnership and investment with Fusus, we’ve witnessed the impact of collaboration in achieving remarkable results for law enforcement agencies and the communities they serve,” said Ran Mokady, Axon’s Senior Vice President of Real-Time Operations.
“This acquisition is a significant milestone in our mission to protect life as it further enables law enforcement and emergency teams to better deter and respond to escalating situations,” he added.
“Our collaboration with Axon has helped Fusus raise the bar on how first responders can affect positive outcomes through open and interoperable systems,” said Chris Lindenau, CEO of Fusus.
“As one team with a shared purpose to protect life, we are poised to rapidly expand this vision into the way law enforcement agencies, governments, businesses and schools work together in support of community safety,” he explained.
Real-time crime centers provide public safety with a centralized facility equipped with advanced technology and data analysis tools that enable law enforcement agencies to monitor and respond to incidents in real time.
These centers can integrate various data sources, such as cameras, sensors, social media feeds and other information systems, to provide a comprehensive and immediate view of ongoing criminal activities or emergencies.
Ultimately, by aggregating all of this information into a single pane of glass for public safety, real-time crime centers enhance situational awareness, improve response times and support proactive crime prevention efforts by leveraging up-to-the-minute information and analytics.
To learn more about how real-time crime centers can increase safety in any environment, see Axon’s latest blog post.
“Real-time crime centers serve as indispensable assets for agencies, offering unparalleled insight and actionable intelligence in one open and unified platform,” said Marshall Freeman, Deputy Chief Administrative Officer for the Atlanta Police Department.
Just like Axon, Fusus and its products are built from the ground up with an explicit focus on ethical and equitable design.
As a joint organization and in partnership with Axon’s Ethics and Equity Advisory Council (EEAC), they will continue their relentless commitment to build solutions that make the right things easier and the wrong things harder, every day.
The terms of the transaction were not disclosed. Axon was advised by Morgan, Lewis & Bockius LLP and Fusus was advised by Willkie Farr & Gallagher LLP in connection with the transaction.
PCBA Donates $500 to Norcross High School Foundation of Excellence
Photos by Tracey Rice, Courtesy of PCBA
The Peachtree Corners Business Association (PCBA) has awarded a check for $500 to The NHS Foundation of Excellence (NHSFE) at the January 2024 Business After Hours Speaker Series Event.
The mission of the NHS Foundation of Excellence includes raising funds to help generate resources necessary to provide the level of excellence and education all students deserve.
NHS is a Title I school and offers the International Baccalaureate® Diploma Programme curriculum.
The school’s population is diverse. Approximately 52% of students are Hispanic, over 28% are African American, 13% are White, nearly 4% are Asian and 3% identify as Other. Two-thirds of these students qualify for free and reduced lunch. It is estimated that over 35 different languages are spoken at home.
“The PCBA is proud to donate a check for $500 to NHSFE in support of their belief that all students are capable of being successful. Our Outreach Committee and Board are impressed with NHSFE programs of excellence in academics, arts and athletics,” said PCBA President Lisa Proctor.
“With PCBA’s continuous commitment to supporting our community in a meaningful way, we are excited to be a part of the success of their students,” she added.
Funds for the PCBA Community Outreach program are raised throughout the year from PCBA membership, sponsorship and annual charity events.
Donations and scholarships are awarded at monthly events so members can learn more about these organizations.
For more information, call 678-969-3385, email email@example.com, or visit www.peachtreecornersba.com.
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