Business
Surgical Robot Maker to Become City’s Biggest Employer with $540M Campus Expansion
Published
3 years agoon
By
John RuchA top manufacturer of surgical robots is planning a $540 million expansion of its local campus into a national hub that will make it the largest employer in the city by far and one of the biggest in Gwinnett.
Intuitive Surgical’s expansion on its Data Drive campus aims to bring 1,200 net new jobs at an average wage of around $130,000 a year. State and local governments are helping with an estimated total of roughly $67.8 million in grants, tax breaks, fee waivers and other assistance.
The multibillion-dollar California company’s local growth is good news, according to local officials and a surgeon who uses its robots.
“We are thrilled that Intuitive recognized the benefits of being located in Peachtree Corners, and we are grateful to have their growing campus in our city,” said Mayor Mike Mason in an August press release announcing the deal. “Peachtree Corners is a major regional technology hub with great homes, great schools and great community amenities, so we are confident that Intuitive will be very pleased with their decision to expand their presence here.”
Dr. Manu Sancheti, the Chief of Thoracic Surgery at Emory Saint Joseph’s Hospital in Sandy Springs, uses Intuitive’s robots daily. He trains other surgeons in the robotic techniques at the Peachtree Corners campus, and his kids attend Wesleyan School nearby.
“I think it’s going to be a really good opportunity for the community,” Sancheti said in a recent interview. “I think it’s going to be a really exciting place for robotic surgical education.”
“We were thrilled to learn Intuitive has chosen to expand their presence in Gwinnett County,” Governor Brian Kemp said in the press release. “With our advanced medical environment, dynamic workforce, pro-business policies and thriving economy, Intuitive made the right decision in choosing Georgia.”
Set to become a top local employer
The Peach State continues to attract world-renowned companies like Intuitive, and this huge investment coming to the new Peachtree Corners campus will benefit hundreds of hard-working Georgians across metro Atlanta.
The company’s massive boost in local presence from nearly 200 jobs to 1,200-plus is expected to happen sometime between 2024 and 2031, according to press statements and state documents. That would take it to the top of local employer lists. According to the City, the biggest private employer in town today is CarMax with 600 workers, followed by Soliant, which last year announced 598 jobs in a headquarters move.
Based on data on the website of the economic development agency Partnership Gwinnett, Intuitive would become the county’s sixth-largest employer overall and fourth largest in the private sector. Today’s top public employer is Gwinnett County Public Schools at 23,300 and the biggest private employer is Northside Hospital at 4,650.
Founded in 1995, Intuitive is now headquartered in Sunnyvale in California’s Silicon Valley. The company is a pioneer of robotic surgery with its Da Vinci line of spider-like, multi-armed robots. It also recently introduced the Ion, another robotic device to explore and biopsy the lungs.
Robotic surgery offers superior healthcare
Sancheti, who is also Emory Healthcare’s Head of Robotic Thoracic Surgery, uses both types of robots. He says the highly dexterous arms hold a camera, a light and various surgical devices like scalpels and staplers, which he remotely manipulates inside the patient’s body while viewing an enlarged 3D version on a screen, much like playing a very serious video game.
The big advantage of the robots, Sancheti says, are much smaller incisions, since only small robot arms rather than human hands enter the body. “It allows me to do the surgery almost as if my hands were within that body cavity without making a big incision,” he said.
Robotic surgery on the heart or lungs is done through incisions around 8 to 12 millimeters long — less than a half-inch. Compare that with 8- to 12-inch cuts for traditional surgery, which often also requires spreading or breaking some ribs. The robotic version, Sancheti says, means much less pain, faster recovery and less use of potentially addictive narcotic painkillers.
Those advantages have made for a booming business that put Intuitive into an expansion mode. The company is planning a similar campus expansion at its headquarters, which began moving through Sunnyvale’s local approval processes at the same time Peachtree Corner’s deal was announced. Jennifer Garnett, a spokesperson for the City of Sunnyvale, said the company’s growth is welcome there, too.
“Since their start here in 2002, Intuitive Surgical has grown to become Sunnyvale’s seventh-largest employer and is among our 25 largest sales tax producers,” she said. “Their long-standing support of the Sunnyvale community through their employees’ volunteerism and the Intuitive Foundation has been equally important. For example, the foundation donated $200,000 in 2020 to the City’s nearly $3 million Sunnyvale Cares program to support nonprofits and small businesses during the height of the pandemic.”
Peachtree Corners nurtures company growth
According to a company spokesperson, Intuitive came to Peachtree Corners in 2013 with 15 employees and has grown to nearly 200 workers. The local campus “serves as our primary training site for surgeons and care teams, and the area’s amenities, quality of life and universities provide us access to a strong and diverse talent pool,” the company said in a written statement.
The current local headquarters is 5655 Spalding Drive, at the intersection with Data Drive. But Intuitive owns six buildings on roughly 39 acres of land along Data Drive between Spalding and Triangle Parkway, with a lake in the middle. That’s the expansion area.
“The expansion provides office workspace, training for our clients and our internal staff, engineering supporting manufacturing, manufacturing space and all of the campus amenities found at a major Intuitive hub, like Sunnyvale,” the company’s statement said. “The initial Phase 2 expansion will provide approximately 700,000 gross square feet of facilities. The ultimate campus build-out will likely be much larger, but is still in planning.”
The company had no illustrations of the campus concepts to offer, but gave a brief description: “The campus will be a series of interconnected buildings, gardens, terraces, a lake and wooded, natural spaces, like those seen on many academic and corporate campuses. The design will promote a healthy lifestyle with broad accessibility for all staff and guests.”
The exact timing remains to be seen. The announcement in August spoke of completion in 2024, while the formal incentives deal in state documents estimated completion by Dec. 31, 2026, and gives the company seven years starting in June 2024 to fulfill the jobs promise. Under the terms of the deal, the company must maintain 183 existing, full-time jobs and maintain operations on the campus for at least 10 years.
In exchange, Intuitive is being offered “cost savings and cost avoidances” estimated by the Georgia Department of Economic Development to be worth $67,745,530. The company could get a little more if it exceeds the promises and less or nothing if it doesn’t.
Among the assistance is a $2 million state Regional Economic Business Assistance grant to offset costs of property, machinery and equipment; $29.781 million in jobs tax credits; and a $12 million property tax abatement. The City agreed to waive a total of $3.11 million in regulatory, occupational and stormwater fees, while the county will pay $30,000 to install a pedestrian beacon crossing. The deal even includes the government footing a $2,500 bill for a press release and ribbon cutting.
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John Ruch is a journalist with SaportaReport and Buckhead.com in metro Atlanta. His freelance work has appeared in such publications as the Washington Post and the Seattle Times. In his spare time, he writes fantasy novels.
Business
SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ
Published
4 days agoon
April 15, 2025SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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How NetPlanner Systems powers businesses with tech-forward services and solutions
Anyone who’s been in business for more than a decade — maybe even less than that — can attest to the changes one must make to stay relevant. Such is the case with NetPlanner Systems.
During a discussion recently with Southwest Gwinnett magazine, CEO Clint Bridges explained that NetPlanner was an outgrowth of another company he started in 1983, initially in Mableton and later moved to the Peachtree Corners/Norcross area in 1985.
The first company manufactured printer and modem cables, which were in high demand during the early personal computer market boom. The company transitioned from manufacturing to providing networking services in 1987 due to the shift in the market and the desire to stay in a service-oriented business.
“Those cable assemblies sold for higher margins in the early days of the PC market. Rapidly, a lot of that manufacturing went offshore, and the margins went down, and a number of my competitors decided just to become brokers in that field,” said Bridges. “I didn’t really want to become a broker. I am very technical, very hands on, and so I sold that first business in 1986.”
Services and market reach
The contacts and trust he’d built with customers prompted him to go another route.
“Local area networking was starting to come into the marketplace, and so instead of manufacturing cable assemblies, we started to do networking, which involves putting network cabling and related hardware into commercial buildings,” he said.
NetPlanner built some of the earliest networks in the area.
“This was back in the days before there were any standards for this,” Bridges added.
Today NetPlanner provides complete design services, installation and ongoing maintenance of all communication systems in commercial buildings, focusing primarily on hardware. The company also runs a network services division that offers help desk support for small businesses without their own IT departments.
“That’s what really caused NetPlanner to be formed in 1987 — the desire to be in a service business and to provide a service that was still working with the same sorts of clientele in the computer marketplace,” he said.
NetPlanner works with a variety of commercial enterprises, as well as K-12 schools, colleges, universities and large hospital systems.
“Everything that wasn’t on the IP network in a commercial building before 1990 started to fall onto the IP network,” said Bridges. “Things that we never anticipated, including telephone systems, which were totally separate back in the 1980s, now all operate over IP-based systems.”
In addition, things like security and access control, video surveillance and similar systems all work on IP networks.
“So as time has gone on, NetPlanner has received requests from our customers to install these other systems, and we’ve embraced the other technologies that are now a part of almost all commercial buildings,” he added.
The company is now expanding its services to include nurse call services for hospitals — one of the newer markets for NetPlanner.
Security and access control systems
With ever-changing business technology needs, NetPlanner successfully keeps current with trends. With heightened security concerns everywhere, the company installs biometric readers and smart camera systems for access control.
“We provide a wide variety of smart camera systems, where they can do recognition, license plate recognition, facial recognition — all those kinds of intelligent systems for commercial spaces,” he said.
Building relationships with a wide variety of manufacturers who provide different types of software systems is how NetPlanner meets the needs of its clients.
“We work with whatever software system the particular enterprise feels is most appropriate for their needs, depending on whether they want to do license plate recognition or face recognition,” said Bridges. “We do a tremendous amount of security camera work in schools all over the southeast. And that is becoming more top of mind in school systems now.”
But there’s more. NetPlanner also provides distributed antenna systems (DAS) to improve cell phone coverage in commercial spaces.
“Cell carriers are concerned about not just signal strength, but also channel capacity — the ability to have a much larger number of users that might be around a particular cell tower at any given point in time,” said Bridges.
When installing a DAS, NetPlanner’s proficiency in coordinating with the carriers ensures compliance with carrier requirements and optimizes signal strength and coverage throughout the building.
Evolution of the technology-driven company
Anyone who knows Clint Bridges shouldn’t be surprised that he’s right in the thick of the technology boom. He started his first company at 19 and attended Southern Tech for a while before focusing on entrepreneurship.
“My passion for technology goes back to my earliest years. I’ve been fascinated by electronics and computers since I was very young. And I always had a home laboratory in the basement of the house as I was growing up,” he said. “I knew when I was in high school that I wanted to be an entrepreneur. During my time at Southern Tech, I started my first company and realized that’s what I wanted to do more than be at Southern Tech.”
NetPlanner is not only a local company. It operates fully-staffed branch offices in Augusta, Columbus and Savannah, as well as in Nashville, Tennessee; Raleigh, North Carolina; and Tampa, Florida. It has also provided services in every U.S. state, as well as parts of the Caribbean, Canada, London and Puerto Rico.
“We do projects all over the country, including some that are for companies that need to do national rollouts,” Bridges said. “A lot of our customers want to see the exact same approach used consistently throughout all their facilities across the country. So they’ll look to a company like NetPlanner to go and provide that consistent installation of all their communications technology needs in all their facilities across the country.”
Community commitment
Whether it’s working with manufacturing facilities and distributors, some of the largest big box organizations in the country, small retail businesses or anything in between, NetPlanner never loses sight of the local community.
With a home base in Peachtree Corners, the company has strong community involvement — including adopting a roadway section for clean-up efforts and participating in local chamber of commerce activities. NetPlanner has been active in several community events, such as shoe drives, food drives and charity walks, demonstrating its commitment to giving back.
“Since 2018, we’ve adopted a roadway section in the community through Gwinnett Clean and Beautiful,” said Michelle Bruck, marketing specialist at NetPlanner. “We go out about five times a year, clear debris off of that roadway and just make sure that it’s beautiful and that it’s safer for people who are walking or driving in the area.”
Nationally, NetPlanner participates in Toys for Tots and Walk to End Alzheimer’s.
“Not only [do we give back] in our headquarters location, but all of our branch offices look for ways to help, get involved and support our communities that we’re part of,” Bruck added.
NetPlanner’s marketing efforts include social media, direct marketing and trade shows, with support from Vox-Pop-Uli for branded materials and printed media.
“When we first started using Vox-Pop-Uli, we had just a straightforward vendor relationship, but they very quickly became a partner to us,” said Bridges. “Vox-Pop-Uli has actually set up a company store on our behalf where our employees can purchase branded material, branded clothing, ball caps and those sorts of things. And they also handle printed media — things that we would use at trade shows.”
Looking forward
With technology moving at a warp speed, NetPlanner relies on a lot of repeat business.
“Bandwidth requirements are increasing year after year,” Bridges said. “Fiber optic cabling that we might have installed 10 years ago won’t support the data rates that are needed today, so it needs to be changed out in many cases.”
Many of the customers that he’s been with for several decades use NetPlanner’s services over and over.
“We’ve gone into the same building and re-cabled it over and over again as the different category levels of copper cabling have advanced,” he said. “The demands on fiber are now way beyond what they were even five years ago because the capacity has increased so much.”
And as everyone is embracing artificial intelligence, Bridges said he’s working to keep up.
“Everyone is well aware of what’s happening in the artificial intelligence space. And what’s really amazing to us is the number of new data centers that are being built across the United States by all the major players,” he said. “It’s kind of hard to imagine even being able to keep up with all that. We do a lot of data center work ourselves, and are trying to engage with more of our customers to help build some of these newer data centers.”
He added that the artificial intelligence boom is causing so much additional strain on the network infrastructure across the country, there are concerns about how it’s all going to be powered.
“I think everyone’s concerned,” he said. “Everyone that’s involved in this is wondering how we’re going to meet the bandwidth demands, the capacity demands, the power demands to make all this work.”
Staying ahead of the curve
With decades of experience, Bridges offers advice for all types of businesses starting out — put technology needs into your business model early on.
“The companies that struggle the most with technology are the ones that wait until after everything with the building is developed and completely built before they realize that they need Wi-Fi or some other network installation done,” he said. “It’s just a much more efficient process if we’re involved as early as possible to help design the network, along with the building structure itself.”
He also emphasized the importance of staying ahead of technological advancements to avoid falling behind.
“As fast as technology moves, if you get behind the power curve, it’s really hard to catch up,” he added.
The Local Thread: This business profile series is proudly supported by Vox-Pop-Uli, championing local stories and the communities we serve.
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Peachtree Corners resident, Bill Frey, founder of Illuminating Design Inc., has stepped into the limelight on the acclaimed reality series The Blox to vie for the coveted title of the greatest start-up company in the nation.
The program follows Frey and his fellow contestants as they tackle a series of high-stakes business challenges, offering viewers an unprecedented look at the trials, triumphs and transformation of an emerging entrepreneur.
Now in its sixteenth season, The Blox bills itself as “the largest live-in entrepreneurship competition in the galaxy.” Over the years, it has evolved into a trending docuseries, available for viewing on multiple platforms — the free mobile app (for Android and iOS), on Prime Video, at betablox.com or on Facebook at BetaBlox.
Joining The Blox
Twenty years ago, Frey saw an opportunity to bring exceptional service, quality design and accountability to a rising lighting industry. Guided by his entrepreneurial spirit, he has sought opportunities to take his business to new heights and found just that in The Blox.
Unlike conventional entrepreneurial competitions, The Blox, a brainchild of MTV reality star and entrepreneur Weston “Wes” Bergmann — best known for his appearances on shows like The Real World and The Challenge — offers a new, groundbreaking format. Participants are immersed in a unique environment, living together and confronting a series of challenges that test their entrepreneurial acumen.
Frey’s talent and vision propelled him to be among the fortunate few selected to compete on show out of an impressive pool of 50,000 applicants.
“I am humbled and honored to be a part of The Blox, a game-changing platform that has given me the opportunity to evolve both personally and professionally,” he shared. “The show has been an incredible learning experience, and I am grateful for the chance to showcase my business and its potential on such a remarkable stage.”
You can follow Frey as he is featured competing in different entrepreneurial challenges throughout the series, which is divided into an eight-episode arc that premiered on March 23. New episodes are released weekly.
For more information about Bill Frey and Illuminating Design, visit illuminating-design.com.
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