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Surgical Robot Maker to Become City’s Biggest Employer with $540M Campus Expansion

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A top manufacturer of surgical robots is planning a $540 million expansion of its local campus into a national hub that will make it the largest employer in the city by far and one of the biggest in Gwinnett.

Intuitive Surgical’s expansion on its Data Drive campus aims to bring 1,200 net new jobs at an average wage of around $130,000 a year. State and local governments are helping with an estimated total of roughly $67.8 million in grants, tax breaks, fee waivers and other assistance.
The multibillion-dollar California company’s local growth is good news, according to local officials and a surgeon who uses its robots.

“We are thrilled that Intuitive recognized the benefits of being located in Peachtree Corners, and we are grateful to have their growing campus in our city,” said Mayor Mike Mason in an August press release announcing the deal. “Peachtree Corners is a major regional technology hub with great homes, great schools and great community amenities, so we are confident that Intuitive will be very pleased with their decision to expand their presence here.”

Dr. Manu Sancheti, the Chief of Thoracic Surgery at Emory Saint Joseph’s Hospital in Sandy Springs, uses Intuitive’s robots daily. He trains other surgeons in the robotic techniques at the Peachtree Corners campus, and his kids attend Wesleyan School nearby.

“I think it’s going to be a really good opportunity for the community,” Sancheti said in a recent interview. “I think it’s going to be a really exciting place for robotic surgical education.”
“We were thrilled to learn Intuitive has chosen to expand their presence in Gwinnett County,” Governor Brian Kemp said in the press release. “With our advanced medical environment, dynamic workforce, pro-business policies and thriving economy, Intuitive made the right decision in choosing Georgia.”

Set to become a top local employer

The Peach State continues to attract world-renowned companies like Intuitive, and this huge investment coming to the new Peachtree Corners campus will benefit hundreds of hard-working Georgians across metro Atlanta.

The company’s massive boost in local presence from nearly 200 jobs to 1,200-plus is expected to happen sometime between 2024 and 2031, according to press statements and state documents. That would take it to the top of local employer lists. According to the City, the biggest private employer in town today is CarMax with 600 workers, followed by Soliant, which last year announced 598 jobs in a headquarters move.

Based on data on the website of the economic development agency Partnership Gwinnett, Intuitive would become the county’s sixth-largest employer overall and fourth largest in the private sector. Today’s top public employer is Gwinnett County Public Schools at 23,300 and the biggest private employer is Northside Hospital at 4,650.

Founded in 1995, Intuitive is now headquartered in Sunnyvale in California’s Silicon Valley. The company is a pioneer of robotic surgery with its Da Vinci line of spider-like, multi-armed robots. It also recently introduced the Ion, another robotic device to explore and biopsy the lungs.

Robotic surgery offers superior healthcare

Sancheti, who is also Emory Healthcare’s Head of Robotic Thoracic Surgery, uses both types of robots. He says the highly dexterous arms hold a camera, a light and various surgical devices like scalpels and staplers, which he remotely manipulates inside the patient’s body while viewing an enlarged 3D version on a screen, much like playing a very serious video game.

The big advantage of the robots, Sancheti says, are much smaller incisions, since only small robot arms rather than human hands enter the body. “It allows me to do the surgery almost as if my hands were within that body cavity without making a big incision,” he said.

Robotic surgery on the heart or lungs is done through incisions around 8 to 12 millimeters long — less than a half-inch. Compare that with 8- to 12-inch cuts for traditional surgery, which often also requires spreading or breaking some ribs. The robotic version, Sancheti says, means much less pain, faster recovery and less use of potentially addictive narcotic painkillers.

Those advantages have made for a booming business that put Intuitive into an expansion mode. The company is planning a similar campus expansion at its headquarters, which began moving through Sunnyvale’s local approval processes at the same time Peachtree Corner’s deal was announced. Jennifer Garnett, a spokesperson for the City of Sunnyvale, said the company’s growth is welcome there, too.

“Since their start here in 2002, Intuitive Surgical has grown to become Sunnyvale’s seventh-largest employer and is among our 25 largest sales tax producers,” she said. “Their long-standing support of the Sunnyvale community through their employees’ volunteerism and the Intuitive Foundation has been equally important. For example, the foundation donated $200,000 in 2020 to the City’s nearly $3 million Sunnyvale Cares program to support nonprofits and small businesses during the height of the pandemic.”

Peachtree Corners nurtures company growth

According to a company spokesperson, Intuitive came to Peachtree Corners in 2013 with 15 employees and has grown to nearly 200 workers. The local campus “serves as our primary training site for surgeons and care teams, and the area’s amenities, quality of life and universities provide us access to a strong and diverse talent pool,” the company said in a written statement.

The current local headquarters is 5655 Spalding Drive, at the intersection with Data Drive. But Intuitive owns six buildings on roughly 39 acres of land along Data Drive between Spalding and Triangle Parkway, with a lake in the middle. That’s the expansion area.

“The expansion provides office workspace, training for our clients and our internal staff, engineering supporting manufacturing, manufacturing space and all of the campus amenities found at a major Intuitive hub, like Sunnyvale,” the company’s statement said. “The initial Phase 2 expansion will provide approximately 700,000 gross square feet of facilities. The ultimate campus build-out will likely be much larger, but is still in planning.”

The company had no illustrations of the campus concepts to offer, but gave a brief description: “The campus will be a series of interconnected buildings, gardens, terraces, a lake and wooded, natural spaces, like those seen on many academic and corporate campuses. The design will promote a healthy lifestyle with broad accessibility for all staff and guests.”

The exact timing remains to be seen. The announcement in August spoke of completion in 2024, while the formal incentives deal in state documents estimated completion by Dec. 31, 2026, and gives the company seven years starting in June 2024 to fulfill the jobs promise. Under the terms of the deal, the company must maintain 183 existing, full-time jobs and maintain operations on the campus for at least 10 years.

In exchange, Intuitive is being offered “cost savings and cost avoidances” estimated by the Georgia Department of Economic Development to be worth $67,745,530. The company could get a little more if it exceeds the promises and less or nothing if it doesn’t.

Among the assistance is a $2 million state Regional Economic Business Assistance grant to offset costs of property, machinery and equipment; $29.781 million in jobs tax credits; and a $12 million property tax abatement. The City agreed to waive a total of $3.11 million in regulatory, occupational and stormwater fees, while the county will pay $30,000 to install a pedestrian beacon crossing. The deal even includes the government footing a $2,500 bill for a press release and ribbon cutting.

John Ruch is a journalist with SaportaReport and Buckhead.com in metro Atlanta. His freelance work has appeared in such publications as the Washington Post and the Seattle Times. In his spare time, he writes fantasy novels.

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VyStar Credit Union Continues Growth in Georgia with the Opening of a Peachtree Corners Branch

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A grand opening and ribbon cutting ceremony is scheduled for May 29, 2024

VyStar Credit Union has to announced that its Peachtree Corners location is now open at 5125 Peachtree Parkway in Peachtree Corners. This is VyStar’s fifth full-service branch in Metro Atlanta and joins branches in Stockbridge, Suwanee, Smyrna and Marietta.

In support of its purpose to “Do Good,” VyStar partners with non-profit organizations across the communities it serves. VyStar will make a $5,000 donation to the Rainbow Village to celebrate the grand opening of the Peachtree Corners branch at the ribbon cutting event in late May.

“VyStar’s first branch in Gwinnett will provide residents and business owners with better banking options, including free checking, access to early direct deposit, great rates, financial wellness education through VyStar’s Financial Fitness initiative, and unbelievable member-centric service that only a credit union can provide,” said VyStar EVP/Chief Operations Officer Chad Meadows.

The Peachtree Corners branch features VyStar’s digital-forward design, which enhances how employees connect with members. This includes interactive touchscreen kiosks that provide financial tools and allow members to quickly explore the latest products, services and rates. 

Lobby and drive-thru hours for the Peachtree Corners branch are Monday through Thursday, 9 a.m. to 5 p.m. and Friday, 9 a.m. to 6 p.m.

VyStar continues to work with local organizations to build up the communities it serves. In Metro Atlanta, that includes supporting the Atlanta Community Food Bank, Junior Achievement of Georgia, Frontline Housing Inc., H.E.R.O. For Children and many others.

“Each time VyStar opens a new branch, it is another opportunity for us to support our purpose to Do Good. With eight full-service branches now in Georgia and our first Contact Center in Metro Atlanta, VyStar is able to provide residents and area businesses with exceptional financial products along with personalized service,” said VyStar SVP/Georgia Market President Janean Armstrong.

VyStar has seven additional locations in Georgia: Marietta, Smyrna, Suwanee, Stockbridge, Brunswick, Savannah and Thomasville, with plans to open branches in Pooler, Kingsland and Peachtree City over the next year.

The credit union is also expanding its services in Florida with a third branch in Tallahassee scheduled to open in May followed by a branch opening in the Lake Nona area in August.

To celebrate the grand opening, the community is invited to a ribbon cutting ceremony on May 29, 2024, at 10:30 a.m. Learn more about the Peachtree Corners branch.

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Kendra Scott Opens New Store At The Forum

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Kendra Scott

Kendra Scott is celebrating the opening of its newest store in Peachtree Corners the weekend of May 10 at The Forum.

Upon opening, the 2,263 square foot store will display Kendra Scott’s current collections. The store will also showcase the brand’s unique Color Bar, offering shoppers an interactive experience to create customized jewelry in minutes and leave with it in hand.

Worn by celebrities including Hailey Bieber, Camila Cabello, Mindy Kaling, Zendaya and Kelly Clarkson, Kendra Scott’s collections are known for their custom-created stone shapes, genuine materials and design details.

This will be Kendra Scott’s first store in Gwinnett County, which joins five other retail locations in Georgia.

The brand will continue to show its support for the community through partnerships with non-profits and local businesses. For the grand opening weekend, Kendra Scott Peachtree Corners will host various non-profits for Kendra Gives Back events, donating a percentage of proceeds directly back to the causes.

Kendra Scott hosts more than 10,000 Kendra Gives Back events in retail stores annually and looks forward to establishing relationships and connecting with the Gwinnett County community.

“We’re excited to continue introducing the community to new brands, bites and events at The Forum as part of our vision to create downtown Peachtree Corners. Kendra Scott will be a welcome addition, providing our guests a top-notch experience to shop its unique offerings in person,” said Charlotte Hinton, The Forum marketing manager.

Doors will open on Friday, May 10, at 10 a.m. with celebrations throughout the weekend, including giveback events, gifts with purchase and giveaways. RSVP for more details here.

Upcoming events:

  • Friday, May 10 from 10-12 p.m. – Kendra Scott Peachtree Corners is partnering with The Forum for a VIP event. Supporters who spend $100 will receive a special jewelry gift with purchase.* Guests will also enjoy refreshments from Giulia, The Italian Bakery.
  • Friday, May 10 from 5-7 p.m. – Kendra Scott Peachtree Corners is partnering with the Norcross High School Cheer Team and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase* Guests can also receive a custom embroidered bow from Quiet Hours Embroidery with purchase.
  • Saturday, May 11 from 4-6 p.m. – Kendra Scott Peachtree Corners is partnering with Spectrum Autism Support Group and donating 20% of proceeds. Supporters who spend $100 will receive a special gift with purchase.* Guests will also enjoy complimentary cotton candy from Wonder Soirée with every purchase.
  • Sunday, May 12 from 12-2 p.m. – Kendra Scott Peachtree Corners is celebrating the Community of Motherhood. Supporters who spend $100 will receive a special gift with purchase.* Guests will also receive a complimentary Mother’s Day bouquet of flowers from Nancy’s Flower Truck.

*One per person while supplies last.

Kendra Scott Peachtree Corners is located at 5155 Peachtree Parkway, Suite 710 in Peachtree Corners at The Forum. For companywide updates and product details, follow @kendrascott on Facebook, Twitter, and Instagram.

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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