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City Government

Mayor’s Column: Providing Safety in Peachtree Corners

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How Technology Plays its Part, December 2021

One of the most–if not the most–important responsibilities of local government, is to create a safe environment for its residents and visitors. The Council, Staff and I take this responsibility very seriously. To provide a high level of safety in today’s world not only takes people, but technology as well.

We rely heavily on our Intergovernmental Agreement with the Gwinnett County Police Department (GCPD) to provide highly trained officers to enforce our laws and provide a high level of safety and security. Since we achieved cityhood, GCPD has provided Peachtree Corners with an outstanding level of service, but as the environment changes, we must continually search for ways to adapt and improve. As a city that prides itself on leading in the way of technology, we often look that way for innovative solutions.

As most of you know, the ability of police departments across the country to hire and retain qualified officers has become a challenge. Here in Gwinnett County, that is no different. As this challenge continues, the need for technology to support officers in the field has increased. The City has and will continue to work strategically with the GCPD to identify and launch solutions that support the officers in the field.

One solution that had been implemented by the City was the installation of 25 license plate reader cameras at strategic locations throughout the City. These locations were identified by GCPD as areas in which they needed more vision. These cameras are being used to scan license plates and use that information to identify any vehicles included on the ‘Be on the Look Out’ (BOLO) list issued by the police. In addition to the cameras installed by the City, GCPD has access to over 1,500 cameras in the metro Atlanta region and around 2,000 statewide. This network allows the GCPD to track a plate, over time, covering a large area.

These cameras have provided GCPD the ability to monitor multiple locations, with less officers, thus increasing the efficiency of their operations. Since the installation of these cameras, GCPD has used the technology to identify and arrest multiple suspects believed to have been involved in several shootings that occurred in the area. Additionally, the cameras have been used as a resource that has led to the recovery of over $1M in stolen property from June 2021 to October 2021. While these cameras in their current state have been successful, some criminals are aware of this type of technology and are finding ways to circumvent their current limitations.

As some of you may know, our City has dealt with a few street racing and intersection takeovers over the past couple of months. As has been occurring nationwide, those participating in these activities are not rowdy teenagers, but members of “car clubs”. They use these events to monetize their activities by recording their activities, posting videos on various social media platforms and online sites and obtaining views, shares and likes on the platforms.

Unfortunately, these events are classified as misdemeanor traffic violations by the State, and by policy, GCPD does not engage in the active pursuit of these vehicles or those participating. Recently, the laws governing these crimes have been strengthened but are only applied to those deemed repeat offenders. In response, GCPD has recommended the City upgrade our cameras with an additional application that will allow them to identify the vehicle through means other than a license plate. As we move forward, this winter, the City will be adding an additional 25 cameras at other strategic locations identified by GCPD.

Another way the City is looking to move forward is to work with our neighbors and petition our State Legislators to find other ways to enhance the laws regarding these types of incidents. The City will continue to work to have these types of activities classified as a higher level, arrestable offense and to include increased penalties for those who violate.

As the City continues to grow, the need for monitoring increases. For example, the popularity of Town Center continues to increase, and there are few times when someone isn’t enjoying the town green, playground equipment, restaurants or entertainment events. To secure the area, and to keep everyone safe, the City has enlisted the services of an off-duty police officer. To assist that officer, we will be installing a network of 76 cameras throughout the facility. This camera network will provide the officer with the ability to monitor multiple locations around town center from one central location, giving that officer the vision of 20 officers, without the need for that type of manpower. Also, when there is not an officer on duty, the video will be available to GCPD as notifications are received at their main surveillance center.

Regarding privacy, it is important to note that these cameras do not employ facial recognition capabilities or any other type of identification software. They have the technology built in to recognize crowds gathered and send notifications to the GCPD for them to verify in real time what is taking place in that field of view. This technology will provide officers with the ability to respond to a location quickly if the need arises.

The City of Peachtree Corners is committed to keeping our citizens safe whenever and wherever they may be in our City. Through our strong partnership with GCPD, we will continue to support them with technology that enhances and multiplies their effectiveness to patrol and provide the highest level of safety and security to our residents and visitors. While we fully support their role in providing public safety to our citizens, we understand and acknowledge that your public safety is our responsibility, and we will continue to work to make Peachtree Corners the safest city in the state

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City Government

Councilmember Sadd to Host Town Hall Meeting on October 29

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Headshot of a smiling white, male city politician in a suit and tie standing in front of an American flag.

Post 1 Councilmember Phil Sadd is hosting a non-partisan town hall meeting at Winters Chapel United Methodist Church on Tuesday, October 29 at 7 p.m.

The meeting will begin with an update on activities in the City of Peachtree Corners and an overview of plans for future projects.

“The upcoming town hall will not only provide our residents with information and an opportunity to ask questions, but will also allow me to hear directly from them about their concerns and desires for the future of our city,” said Sadd.

Topics to be discussed include:

  • New development/redevelopment
  • Trails and parks
  • Transportation improvement projects
  • November 5 ballot questions
  • Candidates for state and county local seats

An informative public forum

For the upcoming November 5 election, Peachtree Corners voters will have decisions to make on very important local issues. Topics on the ballot include a county-wide transit SPLOST referendum, amendments to the state constitution and the election of local state and county Officials.

 “Unfortunately, there hasn’t been a public forum in Peachtree Corners during this election cycle that covers all these topics,” Sadd stated. “Every voter should have the opportunity to be informed about every item on the ballot, so they fully understand each question they need to answer and each vote they need to make.”

The Town Hall will provide information about these topics, as well as an opportunity to hear from and meet the local state (both senate and house) and county (chairman and commissioner) candidates that are on the ballot.

For more information, visit peachtreecornersga.gov.

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City Government

Southwest Gwinnett Mayors Share Visions for the Future

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The Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12.
(left to right), Bobby Cobb, Mayor Mike Mason, Mayor Lois Salter and Mayor Craig Newton // Photos courtesy of George Hunter

In what has now become tradition, the Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12 at the Hilton Atlanta Northeast.

The conversation centered around strategies for revitalizing and expanding metro Atlanta cities, with a focus on redevelopment, zoning ordinance reform, pedestrian and bicycle safety and investing in local schools and affordable housing initiatives.

Zoning changes

“We are beginning a really big project in our city. We have had ordinances that we’ve been working on ever since the city was incorporated in the 1950s,” said Berkeley Lake Mayor Lois Salter.

“We feel that we need to overhaul the whole zoning ordinance system and hire a consultant to come and elicit understanding and opinions from our citizens. We want them to be a part of that. We have some folks that resist any kind of regulation. They just want us to regulate their neighbors,” she added.

Norcross Mayor Craig Newton agreed that evolving needs are an important reason to change the zoning, and planning for what lies ahead is paramount. He pointed out that all Georgia cities must implement a comprehensive plan to maintain their qualified local government certifications and remain eligible for selected state funding.

Land development

“We intend to focus on improving pedestrian bicycle safety downtown and establish a sidewalk activity improvement,” he said. “We’re also looking at approving parking in our town center and constructing the Norcross Greenway, which will bring a much-welcomed park, green space and a trail,” he added.

The county announced earlier this year that the project involves redeveloping the existing property into a park that will span almost two acres. It will offer various community spaces, including a multi-use trail, playground, covered picnic area, restroom building and a 41-space parking lot.

In addition to its amenities, a 12-foot-wide concrete trail segment will wind through the park and utility corridor, connecting Singleton Road to Dickens Road.

The trail is part of the 2018 Gwinnett Trails Countywide Trails Master Plan‘s Norcross to Lilburn Trail with an internal loop trail connecting to the neighborhood.

Commercial use

Peachtree Corners has had several “community-friendly” projects come online in the past year, but the effects of the pandemic continue to linger. 

“When you think about the future, you’re thinking about the landmass and buildings and commerce. Probably the most significant issue facing a lot of us in the near term is modern office space,” said Peachtree Corners Mayor Mike Mason. “There’s a lot of space. The question is, are people going to come back?”

He said that the central retail area has shifted with the revitalization of The Forum and that’s making city leaders rethink city planning.

“We’re having a look at our code and things like that. But from another point of view that will drive the decision about what communities are going to look like,” he said. “For example, there are people coming into the city that say some buildings are technologically obsolete.”

Public safety

Even though Berkeley Lake is the smallest of the three cities and has the highest average home values, all the mayors agreed that public safety is a growing concern.

“Living in Norcross offers residents a dense suburban feel that’s somewhat rural compared to the city of Atlanta,” said Newton. “But some of our public safety initiatives are increasing police presence in high crime areas.”

As the only one of the three cities with a full police department, Norcross is seeking creative ways to implement effective community policing strategies to build trust and communication between law enforcement and the residents.

Newton mentioned programs such as Neighborhood Watch, youth outreach programs and educational initiatives along with enhancing emergency response capabilities with training for the local fire department and EMS services.

“Our response time goal is for an officer to be on-site in an emergency within 30 minutes,” he said. “But that doesn’t happen.”

Extended-stay hotels tend to attract crime, so Newton said the city has worked with owners to improve lighting in the public spaces to deter criminal activity.

“We’ve partnered with nonprofit businesses and local stakeholders to support social services employment opportunities for at-risk individuals,” he said. “By working together with various organizations and entities were able to address the complex challenge of public safety.”

Community accountability

With no police force, Berkeley Lake relies heavily on cameras and old-fashioned “knowing your neighbors,” said Salter.

“Some of our individual HOAs are buying and furnishing and paying for cameras to safeguard their neighborhoods,” she said.

Although there may be pockets of criminal behavior around the city, Salter said a police officer once described Berkeley Lake as a “black hole” of crime because there’s so little crime data.

“One of the reasons for that we feel is that historically we’ve been a very neighborly people,” she said. “There is an amazing system of community cohesiveness.”

The Southwest Gwinnett Chamber of Commerce hosted mayors from Berkeley Lake, Norcross and Peachtree Corners at a panel discussion on July 12.

Peachtree Corners is taking its own approach.

“We’ve recently added a Marshal Service and as Lois mentioned we’re also leaning on technology,” said Mason.

The marshal department doesn’t take the place of the services provided by Gwinnett County Police, it primarily enforces city code and aids Gwinnett PD when necessary.

“We’re utilizing as much technology as we can,” said Mason.

Gwinnett PD is instructing where to locate cameras and the city keeps adding them. There have been several instances in the last year or so where coordination among agencies and the use of technology have thwarted or caught criminals.

At the end of the day, the three mayors said the cities all rely on each other. Being so close means that economic development, enhanced entertainment and other desirable amenities are boons for them all.

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City Government

Planning and Development is Changing in Peachtree Corners

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The most important thing this moratorium does is allow the city to consider what will work best for Peachtree Corners.
Peachtree Corners Mayor Mike Mason

From Peachtree Corners Mayor Mike Mason’s monthly column.

After the COVID-19 pandemic, the city noticed a development trend that focused on the importance of social interaction. It began seeing development applications for indoor pickleball, virtual racing, garden clubs, car clubs and other recreational uses.

When our city was established in 2012, it adopted Gwinnett County’s codes and ordinances to maintain consistency and these new social interaction-focused uses were not initially considered in the city’s current Comp Plan or zoning code.

Working from home is another market trend having a big impact on local office parks. This economic engine is driven by office parks such as Technology Park and there’s always been a priority placed on preserving office stock.

Even though the commercial office market is waning right now, that pendulum is still trying to figure out where it will settle in. Most of these new socially focused uses find the best home in an office setting.

Due to the increasing number of these applications and the evolving market trends, the city has imposed a six-month moratorium on projects in the Central Business District character area. The moratorium came into effect on May 3 and will end on November 3.

This halt will allow the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development. It will help the city maintain the status quo, stop new applications from coming in and allow for officials to consult with experts and delve deeper into the code and comprehensive plans.

The city plans to conduct extensive research, analysis and strategic planning during this period to help determine if any changes should be made to the comprehensive plan and zoning regulations.

For instance, it might be beneficial to designate downtown as a distinct character area separate from the central business district. Implementing new zoning regulations to transform it into an entertainment district or a unique downtown character area could be a viable option. Many cities have already adopted this type of zoning.

Office parks and businesses throughout the city provide a balance of jobs and residents that allow the city to be the second largest in the state with a zero-millage rate or no city property tax.

Therefore, as part of this process the city will research ways it can preserve, stabilize and enhance the economic engine through the activation of underutilized spaces within office parks.

This proactive approach will help maintain the job-to-resident balance that allows the zero-millage rate while positioning the city for success as the office market pendulum settles.

The most important thing this moratorium does is allow the city to consider what will work best for Peachtree Corners. Furthermore, it communicates to developers that the city requires a pause because current zoning regulations and comprehensive plan do not adequately address future goals.

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