City Government
With the City Manager: The Forum sale and its impact, plus what is PadSplit?
Published
3 years agoon
By
Nathan DeenThe Forum Shopping Center could be under new ownership soon, but the city of Peachtree Corners is determined to not let it become just another failing shopping mall.
City manager Brian Johnson said if the 500,000-square-foot mall does get a new owner, the city would like to work with them when it comes to any revitalization plan.
The Forum is currently managed by Bayer Properties, a commercial real estate firm based in Birmingham, Ala., which was granted third-party management rights in 2019. Its retailers include a Barnes & Noble, Trader Joe’s, Old Navy, Home Goods and Pottery Barn, but there are plenty of suites open for new businesses, Johnson said.
“The Forum finds itself in a position where I think a new owner is going to do something beyond just becoming a new owner and just work hard to fill lease space,” he said.
“Someone is going to buy this thing. When you add up all the lease revenue, it has to exceed their operating cost and the note they have on the property. To a degree, they are chasing numbers and they’re not married to the community like us, and they’ll fill space with tenants you just don’t want to see at something like this. That’s the first sign of a terminal illness.”
The challenge will be coming up with ideas to make The Forum a place that is more attractive to young people, and the best way to do that is to utilize its 500,000-square footage and create a public gathering area that can be used as a venue for more events, Johnson said. He added that several proposals have already been made to do just that, including the construction of a two-story parking garage that will allow the current parking between facing stores to be converted into a large gathering space.
“Once you show there is a reason for people to hang out, there’s something to do and space to do that, I think you’re going to start seeing space get filled by tenants who cater to a younger crowd because now there’s a reason for them to do it,” he said.
“I think we can reinvent The Forum in such a way that we don’t have such density that the parking is an issue and such density that the public space, there won’t be such a crush of people that people will enjoy going there.”
Another improvement Johnson wants to see is to make the Forum more accessible to nearby residents.
“On-site residential creates a stable customer base for the mix of uses that are there,” he said. “If there’s a boutique pet store that’s within walking distance of where I live, I will shop there even if it’s more expensive versus getting into my car to go some bigger pet place like PetSmart. The Forum doesn’t have that.”
With the success of the Peachtree Corners Town Center shopping mall on the other side of Peachtree Parkway, Johnson said the two shopping centers are the heart of the city, and he is determined to see both thrive.
“The Forum is an integral part of this community,” he said. “It can’t fail, and the city will not let it.”
PadSplit ‘problematic on a number of fronts.’
An Atlanta-based start-up that provides affordable housing has been running into legal battles as they’ve tried to expand.
PadSplit, founded in 2017 by CEO Atticus LeBlanc, has made its way into Peachtree Corners. The company allows landlords and property owners to rent out individual rooms within their homes to tenants, which means owners can rent out single-family homes to four or five (and in some cases as many as 10) tenants at a time, while each tenant pays a low weekly rent rate for a furnished room.
PadSplit does not own any of the properties listed on its website but is responsible for making sure all rooms are furnished. While the company’s website states PadSplit conducts background checks on all its tenants and advertises high standards in terms of maintenance and furnishing, the company has run into legal trouble and backlash.
Last year, WSB-TV in Atlanta interviewed former PadSplit tenants as part of a seven-month investigation, and many of them complained about unsafe living conditions and violations of code enforcement. Johnson has concerns about those same issues arising in Peachtree Corners.
In Peachtree Corners, the city code prohibits short-term rentals of less than 31 days. Any property that provides less than 31 days of renting is considered a hotel and is subject to hotel code standards, Johnson said. Peachtree Corners residents cannot turn any property they own into an Airbnb for the same reason.
“We had a situation uncovered here in a neighborhood in which a property owner used a company called PadSplit,” Johnson said. “It was brought to our attention that an owner there had been advertising for as many as 10 rooms in one house.
“There are those within the community who may have heard about this and are wondering what our stance is. We absolutely do not allow this kind of stuff to happen. We do not want our neighborhoods to end up getting into a situation where people are coming in and they’re running some of these properties as investment properties.”
City code also prevents more than six vehicles from being parked at a residence, and no parking on grass or dirt is allowed.
“It’s problematic on a number of fronts,” Johnson said. “Everything from, you know, where do you park all those cars?”
Johnson said the homeowner trying to advertise his home on PadSplit has already sparked action within city government.
“We’re going to make our public code a little bit clearer so that if there is a homeowner digging into it saying, ‘Hey, can I do this?’ it will be clear,” he said.
The article is in part based on a recent podcast episode of Prime Lunchtime with the City Manager.
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Freelance journalist and content marketer, author and aspiring Screenwriter. Nathan has written for Savannah Morning News, The Brunswick News and the Bayonet and Saber.
City Government
Brandon Branham Honored for Transformative Leadership in Peachtree Corners
Published
2 days agoon
May 20, 2025The City of Peachtree Corners recently honored Assistant City Manager Brandon Branham with an official proclamation for his years of leadership and service to the city.
Branham began his tenure in 2013 as finance director and was later promoted to assistant city manager and chief technology officer. In each of those roles, he’s played an instrumental part in guiding Peachtree Corners’ transformation from a suburban community into an internationally recognized hub of technology and innovation.
A decade of accomplishments
Among his many accomplishments, Branham spearheaded the development of the Curiosity Lab at Peachtree Corners, a 5G-enabled living laboratory and innovation center located within a 500-acre technology park.
Under his leadership, the city also achieved numerous national firsts in public sector technology, including the launch of Georgia’s first driverless shuttle system, the country’s first citywide C-V2X (cellular vehicle-to-everything) deployment and the first solar roadway installed on a public street.
“Brandon’s vision and commitment to innovation have positioned Peachtree Corners at the forefront of smart city development not just in Georgia, but across the nation,” said City Manager Brian Johnson. “His leadership has shaped the future of our city, and we are deeply grateful for his service.”
Partnerships and collaborations
Throughout his twelve-year career with the city, Branham emphasized collaboration between the public and private sectors, creating partnerships with tech companies and academic institutions to pilot scalable, real-world solutions.
His efforts have garnered numerous accolades for Peachtree Corners, including multiple Smart Cities awards and recognition for urban planning and intelligent mobility technologies.
New opportunities
Now, as Branham prepares to leave his role and move on to new opportunities, the City of Peachtree Corners “extends its heartfelt appreciation and best wishes for his continued success.”
“Brandon has left a lasting legacy,” Johnson said. “We look forward to seeing the impact he’ll continue to make in the smart city space and beyond.”
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City Government
Peachtree Corners Hosts Discussion About the Future of Local Policing
Published
1 week agoon
May 12, 2025Although crime isn’t on the rise, and the Gwinnett County Police Department (GCPD) is fulfilling its role in fighting crime, the City of Peachtree Corners is asking residents, business owners and city stakeholders if they believe the city should form its own police department.
With over 100 people in attendance, City Manager Brian Johnson led the discussion about the future of policing in Peachtree Corners. He presented the findings from a survey conducted by the Center for Public Safety Management (CPSM), a nationally-recognized law enforcement consulting and training firm, as well as information about patrol officer staffing, response times, costs to tax payers and a potential timeline.
Ensuring public safety
Johnson kicked off his presentation by explaining that it is the duty of the mayor and city council to ensure public safety, including reviewing law enforcement.
“Maybe it needs to grow, maybe it needs to change its focus. But city council is the one that has the decision-making responsibility,” he said.
He was also adamant that this isn’t a done deal.
“I hit this point already, but I want to hit it again. This is the start of a conversation, a community conversation and feedback to council. There hasn’t been a decision,” he said. “Council has not received this presentation from me. They’re here to watch and learn from your feedback of this.”
Mayor Mike Mason was present at the meeting, along with all of the city council members except Eric Christ who was out of town and watching remotely.
Issues and obstacles
Johnson explained that the grounds for the inquiry were based on issues about communication, access to information and enforcement of city-specific ordinances. He cited an example where a city rule that private residences can’t be rented on a short-term basis like Vrbo or Airbnb wasn’t enforced by GCPD. An owner tried to circumvent the ordinance by only renting the outside of the house. A loud pool party ensued, and frustrated neighbors dialed 911.
“Officers showed up and they said, ‘We can’t enforce the city’s noise ordinance,’” Johnson said.
The first stage to fix this problem was creating the marshal program to bridge the gap between code enforcement and GCPD.
“[We thought] they would be able to enforce both local ordinance and state law, since they are a function of the city, and they could maybe be a force multiplier for Gwinnett since [marshals] don’t have to respond to 911 calls,” said Johnson.
But other issues arose shortly after the department was formed.
“We were still working towards getting that good balance, but we have been faced recently with a couple of things that make it harder for us,” said Johnson.
Seeking shared access
Instead of GCPD giving PTC marshals read-only, quick access to incident reports, dispatch calls and other information, the marshals department was required to file open records requests through the same process as any civilian.
“They were denied, as well as the city of Sugar Hill, [when] asked for the ability to see, not change, but see the computer-aided dispatch information, so that they would know where Gwinnett County police officers were; so that they could avoid stepping on their toes or maybe looking to support their efforts, and they haven’t been granted that,” said Johnson.
He added that the GCPD has video cameras on certain roadways that are used for various reasons, and law enforcement can use them when there’s crime in the area. Peachtree Corners marshals were denied access to those cameras.
“Conversely, we have a couple hundred cameras in the city, and we definitely want them to have access to them,” said Johnson. “So the frustration out of not being able to get that symbiosis between the marshals and police made us start thinking, all right, you know, is there another option?”
Community feedback
CPSM utilized data from GCPD to discern if Peachtree Corners could feasibly stand its own force. It also took into consideration crime trends, costs and many other factors. It recommended a 55-officer department, costing $12.1 million annually, with a $2.2 million upfront cost.
Comparing the two options to “renting vs. owning” the primary law enforcement agency in the city, Johnson presented pros and cons for each. Once the question-and-answer portion began, there was no obvious choice. Men and women, young and more advanced in age, had both similar and differing opinions.
One young man, who identified himself as a local small business owner named Alexander, argued that with artificial intelligence increasing the efficiency of administrative tasks, perhaps the city wouldn’t need a full 68-man department of civilians and sworn officers.
Some accused the city of devising a solution in need of a problem. Others were concerned that paying approximately $100,00 for a study was throwing good money after bad.
But at the end of it all, the city is continuing to seek feedback and is encouraging everyone to make informed decisions. The meeting was taped and is available on the city website along with Johnson’s PowerPoint presentation, a copy of the study done by CPSM and a survey.
As far as a timeline goes, city officials would like folks to take the summer to mull it over and come back in the fall to take another look at the proposal.
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City Government
City of Peachtree Corners Awarded Certificate of Achievement From GFOA for Seventh Straight Year
Published
2 weeks agoon
May 9, 2025The City of Peachtree Corners’ finance department has been awarded a Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers Association of the United States and Canada (GFOA) for its 2024 financial year-end comprehensive annual financial report (CAFR).
The GFOA’s Certificate of Achievement is the highest form of recognition in governmental accounting and financial reporting, and its attainment represents a significant accomplishment by a government and its management.
It is the city’s seventh year of receiving the award and represents a significant accomplishment by the city’s finance department and its leadership.
According to a GFOA release, “The report has been judged by an impartial panel to meet the high standards of the program, which includes demonstrating a constructive ‘spirit of full disclosure’ to clearly communicate its financial story and motivate potential users and user groups to read the report.”
“We are pleased to again receive this honor,” said City Manager Brian Johnson. “Our finance department, and Finance Director Cory Salley, are to be commended for this achievement, as it is the highest form of recognition GOFA presents.”
A comprehensive annual report
The city’s finance department produces the CAFR each year and works with independent auditors to verify the city’s financial situation and standing.
“This prestigious award affirms Peachtree Corners’ dedication to exceeding basic requirements by producing comprehensive annual financial reports that reflect a strong commitment to transparency and full disclosure,” said Assistant City Manager Brandon Branham.
About the GFOA
The Government Finance Officers Association (GFOA), founded in 1906, represents public finance officials throughout the United States and Canada.
The association’s more than 20,000 members are federal, state/provincial and local finance officials deeply involved in planning, financing and implementing thousands of governmental operations in each of their jurisdictions. GFOA’s mission is to advance excellence in public finance.
To learn more about the GFOA, visit gfoa.org.
For more about the City of Peachtree Corners, visit peachtreecornersga.gov.
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