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City Government

With the City Manager: The Forum sale and its impact, plus what is PadSplit?

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The Forum Shopping Center could be under new ownership soon, but the city of Peachtree Corners is determined to not let it become just another failing shopping mall.

City manager Brian Johnson said if the 500,000-square-foot mall does get a new owner, the city would like to work with them when it comes to any revitalization plan.

The Forum is currently managed by Bayer Properties, a commercial real estate firm based in Birmingham, Ala., which was granted third-party management rights in 2019. Its retailers include a Barnes & Noble, Trader Joe’s, Old Navy, Home Goods and Pottery Barn, but there are plenty of suites open for new businesses, Johnson said.

“The Forum finds itself in a position where I think a new owner is going to do something beyond just becoming a new owner and just work hard to fill lease space,” he said.

“Someone is going to buy this thing. When you add up all the lease revenue, it has to exceed their operating cost and the note they have on the property. To a degree, they are chasing numbers and they’re not married to the community like us, and they’ll fill space with tenants you just don’t want to see at something like this. That’s the first sign of a terminal illness.”

The challenge will be coming up with ideas to make The Forum a place that is more attractive to young people, and the best way to do that is to utilize its 500,000-square footage and create a public gathering area that can be used as a venue for more events, Johnson said. He added that several proposals have already been made to do just that, including the construction of a two-story parking garage that will allow the current parking between facing stores to be converted into a large gathering space.

“Once you show there is a reason for people to hang out, there’s something to do and space to do that, I think you’re going to start seeing space get filled by tenants who cater to a younger crowd because now there’s a reason for them to do it,” he said.

“I think we can reinvent The Forum in such a way that we don’t have such density that the parking is an issue and such density that the public space, there won’t be such a crush of people that people will enjoy going there.”

Another improvement Johnson wants to see is to make the Forum more accessible to nearby residents.

“On-site residential creates a stable customer base for the mix of uses that are there,” he said. “If there’s a boutique pet store that’s within walking distance of where I live, I will shop there even if it’s more expensive versus getting into my car to go some bigger pet place like PetSmart. The Forum doesn’t have that.”

With the success of the Peachtree Corners Town Center shopping mall on the other side of Peachtree Parkway, Johnson said the two shopping centers are the heart of the city, and he is determined to see both thrive.

“The Forum is an integral part of this community,” he said. “It can’t fail, and the city will not let it.”

PadSplit ‘problematic on a number of fronts.’

An Atlanta-based start-up that provides affordable housing has been running into legal battles as they’ve tried to expand.

PadSplit, founded in 2017 by CEO Atticus LeBlanc, has made its way into Peachtree Corners. The company allows landlords and property owners to rent out individual rooms within their homes to tenants, which means owners can rent out single-family homes to four or five (and in some cases as many as 10) tenants at a time, while each tenant pays a low weekly rent rate for a furnished room.

PadSplit does not own any of the properties listed on its website but is responsible for making sure all rooms are furnished. While the company’s website states PadSplit conducts background checks on all its tenants and advertises high standards in terms of maintenance and furnishing, the company has run into legal trouble and backlash.

Last year, WSB-TV in Atlanta interviewed former PadSplit tenants as part of a seven-month investigation, and many of them complained about unsafe living conditions and violations of code enforcement. Johnson has concerns about those same issues arising in Peachtree Corners.

In Peachtree Corners, the city code prohibits short-term rentals of less than 31 days. Any property that provides less than 31 days of renting is considered a hotel and is subject to hotel code standards, Johnson said. Peachtree Corners residents cannot turn any property they own into an Airbnb for the same reason.

“We had a situation uncovered here in a neighborhood in which a property owner used a company called PadSplit,” Johnson said. “It was brought to our attention that an owner there had been advertising for as many as 10 rooms in one house.

“There are those within the community who may have heard about this and are wondering what our stance is. We absolutely do not allow this kind of stuff to happen. We do not want our neighborhoods to end up getting into a situation where people are coming in and they’re running some of these properties as investment properties.”

City code also prevents more than six vehicles from being parked at a residence, and no parking on grass or dirt is allowed.

“It’s problematic on a number of fronts,” Johnson said. “Everything from, you know, where do you park all those cars?”

Johnson said the homeowner trying to advertise his home on PadSplit has already sparked action within city government.

“We’re going to make our public code a little bit clearer so that if there is a homeowner digging into it saying, ‘Hey, can I do this?’ it will be clear,” he said.

The article is in part based on a recent podcast episode of Prime Lunchtime with the City Manager.

Freelance journalist and content marketer, author and aspiring Screenwriter. Nathan has written for Savannah Morning News, The Brunswick News and the Bayonet and Saber.

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City Government

Crime and Safety Concerns Dominate Town Hall Meeting

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Eric Christ

Besides his monthly newsletter, Peachtree Corners City Councilman Eric Christ occasionally hosts town hall meetings to allow constituents to catch up on what’s going on and give him feedback on a variety of issues. 

On Sunday, March 24, several dozen residents and stakeholders gathered for updates at City Hall’s Community Chest room. Christ probably expected the gathering to last 90 minutes at the most, but the discussion lasted nearly three hours as he shared information about the Marshal program, development projects, the new dog park, deer and the May 21 primary election.

Cutting down on crime

Probably to nobody’s surprise, crime and public safety took up the bulk of the meeting. Christ wanted the audience to take away that crime in Peachtree Corners is down 25% from pre-pandemic times. He showed a chart with crime rates from 2019 through 2023 that showed a significant drop in crime overall.

  • Residential burglaries are down by 48%.
  • Thefts are down by 34%.
  • Robberies are down by 24%.

“Prior to the pandemic in 2017, 2018 and 2019 we were averaging about 100 total [part one crimes] every month, and that dropped almost by half during the pandemic. Then, in 2021, it went back up a little bit again,” said Christ. 

Even though the rate has increased year over year since 2020, it has not returned to pre-COVID levels. However, compared to the previous year, crime has increased by 23%. One solution may be the new City Marshal program that kicked off in November. 

Having a relatively small population, the most heinous crimes, such as homicide and aggravated assault, have stayed lower than in many other areas. However, auto thefts, car break-ins, robberies and other property crimes remain somewhat high.

The City Marshal’s involvement

Chief City Marshal Edward Restrepo gave anecdotal evidence that the marshal program is working and will continue to get better because it fills the gaps left between the Gwinnett Police Department and the city’s code enforcement department.

Edward Restrepo

“We had a jewelry store robbery, and about the time we came in, we had started building up the camera registry as well as the integration system of cameras all around the city,” said Restrepo. “With only three of us, we have to rely on technology as much as we can.”

Although the marshals didn’t apprehend the bad guys, their assistance helped other law enforcement officers do their jobs more effectively. Several residents asked if there were plans to increase the marshal force to provide 24-hour, 7-day-a-week service.

The initial cost was around $900,000, said Christ, and maintaining the three officers and an administrative assistant will require about $700,000. Although Peachtree Corners doesn’t levy a property tax, the city’s share of county taxes goes toward that type of expense.

“It’s up to the people of Peachtree Corners if they want to increase the program,” said Christ. “It will come at a price.”

Those in attendance indicated that they thought that would be money well spent. Several said they liked seeing marshals at city-sponsored events because it sent a message that Peachtree Corners is serious about keeping its residents and visitors safe.

Christ said he and the rest of the council would consider that, but he reminded everyone that they should still report crimes to the police.

“I’ve had people tell me that they left a message on the city’s answering machine on a Friday evening and hadn’t heard back,” he said. “I tell them the first step is always to call 911.”

Catch the episode of the UrbanEBB podcast featuring Edward Restrepo from this past January here:

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City Government

Ora B. Douglass Swears in as First Black Female City Council Member of Peachtree Corners

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After a successful run for the position of Post 5 Ora B. Douglass will be sworn in as Peachtree Corners’ first Black female city councilmember.
City Councilmember Ora B. Douglass

After a successful run for the position of Peachtree Corners City Council Post 5 Ora B. Douglass will be sworn in as Peachtree Corners’ first Black female city councilmember on Tuesday, Jan. 23 during the regular City Council meeting.

Upon her retirement, Douglass was elected to the seat vacated by Lorri Christopher, one of two females to serve on the Peachtree Corners City Council, the other was Jeanine Aulbach.

Douglass’ inauguration continues Peachtree Corners’ commitment to diversity and inclusion by not only electing its first woman of color, but by recognizing her status as a military veteran and an advocate for better health care, education and quality of life for all.

She earned her Bachelor of Science degree in nursing from Florida A&M University and earned a Master of Nursing degree at Emory University.

After graduating nursing school, Douglass was commissioned an officer in the U.S. Army Nurse Corps. A veteran with over 13 years of service, she has been stationed in Hawaii and was part of the U.S. Army Reserves.

Douglass has chaired the most recent Veteran’s Day event in Peachtree Corners and looks forward to more efforts to recognize and celebrate the multiple cultures and contributions of the residents.

With her long history of community service in the area, her motto has always been “service first.”

In 2014, she led a group of members in chartering the Psi Omega Omega chapter of Alpha Kappa Alpha Sorority Inc. in Peachtree Corners where she served as president for over four years. 

Psi Omega Omega chapter provides community service to Peachtree Corners residents from high school students, senior citizens, entrepreneurs and those in need. In addition, the sorority has partnered with Gwinnett County to keep 1.6 miles of road clean on Peachtree Corners Circle. 

Douglass also established The Georgia Pearls of Service Foundation (GPOS), a 501(c)(3) fundraising arm of her chapter and serves currently as president of the foundation.

The GPOS foundation raises funds each year to provide scholarships to high school students and donations to selected community service organizations.

Douglass was appointed International Chair of Community Programming, a committee with representation from the 10 regions of the AKA sorority in providing direction and oversight of the program from 2018 to 2022.

The program defined the framework for Alpha Kappa Alpha’s commitment to service that is embraced by its 300,000 members and over 1,000 chapters located throughout the world.

Douglass and her team partnered with Walgreens and traveled to 36 states including a Native American reservation and to the country of Honduras during the COVID-19 pandemic.

The group administered mammograms, COVID vaccines and provided testing to low-income citizens. 

Douglass was born at Atlanta’s Grady Hospital, but was raised in Fort Pierce, Florida. Orphaned at 18 months old, Douglass hasn’t lived a charmed life.

She has worked hard for her accomplishments and knows the importance of a good education, perseverance, dedication and service to all mankind. She promises to utilize these qualities in service to the citizens of Peachtree Corners.

She has worked at numerous hospitals in the Atlanta area including Emory University, and Grady Hospital.

At Northside Hospital she was vice president of Quality and Risk Management. She served as director of Community Home Based Nursing at the Veterans Administration Medical Center in Atlanta and VA Medical Centers in Carrollton and Oakwood where she directed a $10 million grant to provide homecare services to our veterans.

Douglass has practiced progressive clinical, managerial and healthcare administration for over 30 years. 

Douglass currently serves on the board of the Fowler YMCA in Peachtree Corners and is also a member of the Peachtree Corners Rotary Club. Douglass enjoys playing pickleball, traveling, cooking, gardening and providing boxes in her yard for Eastern bluebirds to nest each spring.

Douglass is married to Dr. Adrian Douglass. They have four children and three grandchildren. She and her husband are members of Friendship Baptist Church in Duluth.

For more information, go to www.peachtreecornersga.gov.

Click here for more Peachtree Corners City Government news.

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Business

The Mayor’s Look at Business and Innovation Successes in 2023

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Mayor Mike Mason reflects on Peachtree Corners' 2023 business achievements and expresses gratitude to local entrepreneurs.
Congresswoman Lucy McBath visiting Peachtree Farm in Technology Park

From Peachtree Corners Mayor Mike Mason

As the year comes to a close, it seems like a good time to consider our businesses and say ‘Thank You!’ for helping to ensure our city’s success.

Mayor Mike Mason

Business and innovation have always been at the heart of who we are as a community. We are a city that grew up organically around Technology Park. So, as we look back at 2023 at some of the many occurrences worth noting, I’d like to say ‘Thank You’ to our businesses, large and small.

And ‘thank you’ to all those entrepreneurs out there who had the courage to start their own businesses and put in the countless hours needed to make them successful. Without your success, we wouldn’t be here. Let’s look at some of the business activity in 2023.

In January, Fricke and Associates, a certified public accounting firm, consolidated two locations, bringing 25 new jobs and a $800,000 capital investment to the City of Peachtree Corners.

The firm signed a 9,000-square-foot office lease at 3500 Parkway Lane to help them better serve Metro Atlanta clients.

Early in the year, NAC International, a nuclear fuel cycle technology and consulting company, signed a deal for 23,000 square feet of space at 2 Sun Court in Peachtree Corners, while T-Mobile partnered with Curiosity Lab for a fun student hackathon the weekend of Feb. 24 to 26.

The city completed its second, five-year Economic Development Plan, this year. The plan guides activity, projects and policy aimed at improving the city’s economic climate.

The city also began its next Comprehensive Planning process, a plan renewed every year that guides development and redevelopment activity in the city.

Unlike other places, these plans don’t sit on a shelf here. We talk with our stakeholders, i.e. YOU, and develop plans to take us where you think we need to go. This is good old-fashioned logic at work, but back to our Year-in-Review.

Last January, city economic development staff visited a company in Peachtree Corners rather unsuspecting of the scope of the operation.

Guardian Sports manufactures products designed to keep people— especially young people—safer while playing sports. It is truly a gem. This Peachtree Corners company is designing and manufacturing sporting equipment worn by youth and high school football teams, college teams, and most recently, mandated by the NFL.

Guardian Innovations
From left to right: Mindy Wheeler, Alexandra Hanson, Garner, Penny Godwin, Andrea Vaillancourt, Lee Hanson (owner), Erin Hanson (owner), Jake Hanson, Caitlin Hanson Gouws, Jacques Gouws and Mike Crawford

The company’s flagship product is the Guardian Cap, which was created to advance the standard football helmet by dispersing some of the energy that is generated during impacts. Check out a video HERE.

Insight Sourcing celebrated 20 years in business, announcing 20% firmwide growth in 2022, with 84 new team members added, of whom 23 joined as part of an acquisition.

Global Aviation celebrated 25 years of success while at the same time launching another company in the aerospace industry.

In February, the city began encouraging businesses to connect their security cameras with the Fusus network. Fusus is a nationally recognized public safety technology provider that has operated out of its headquarters in—you guessed it–Peachtree Corners since 2019.

The platform links cameras together and sends the feed to the West Precinct where Gwinnett Police officers can see situations in real-time and respond accordingly.

The cameras have helped solve homicides and other crimes in various cities, including Peachtree Corners. In July, Fusus made the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

Peachtree Farm, located in Technology Park, began attracting some attention on a grand scale this year, starting with a visit from Arthur Tripp Jr., the executive director of the USDA Farm Service Agency who visited Peachtree Farm in February.

An employee of Peachtree Farm celebrating the harvest courtesy of from peachtreefarm.org

Members of the Gwinnett County Farm Bureau and the Georgia Farm Bureau also visited Peachtree Farm in June to learn more about its operations and areas for possible collaboration.

Congresswoman Lucy McBath visited the farm this fall. The farm, located on Research Court, provides an inclusive and accessible community fostering the social, emotional and physical health and wellness of adults with disabilities.

Peachtree Farm first opened in 2021 to create jobs for those with intellectual and developmental disabilities.

In April, professional cyclists descended on Technology Parkway participating in the Curiosity Lab Criterium, a series of races on the streets of Peachtree Corners within the living laboratory environment of Curiosity Lab.

In May, North American Properties broke ground on The Forum redevelopment project, a great relief as there had been concerns about how to best generate more activity at the 20-year-old center.

North American Properties is redeveloping and revitalizing the property, adding a boutique hotel, food hall, open green spaces, new retail spaces and 381 apartments.

A 300-space parking deck will be constructed near Belk to allow for some parking to be reconstructed as open green space. Several new stores and restaurants have opened or are opening at The Forum, including Peche, lululemon and High Country Outfitters as well ass Petfolk Veterinarian clinic.

The Forum on Peachtree Parkway
Central Plaza at The Forum Peachtree Corners

Politan Row will open at the Forum, part of the multi-million dollar renovation project by North American Properties. Politan Row, which has locations at Colony Square in Atlanta, as well as Houston and Chicago, will include seven independently owned restaurant spaces, a full bar, an outdoor patio along greenspace and a standalone restaurant and wine bar.

The German American Chamber of Commerce visited Curiosity Lab in May to learn more about Georgia, Gwinnett County and specifically Peachtree Corners. Also, a delegation of energy, technology and sustainability leaders visited the City of Peachtree Corners in October for several days, learning about area companies, Curiosity Lab and about how the city developed.

This year, Seoul Robotics established its United States office in Curiosity Lab at Peachtree Corners. The company’s presence in Curiosity Lab is fueling further development of a groundbreaking 3D perception platform.

Also this year, Siemens joined Curiosity Lab to support bringing 5G charging and electrification solutions to the United States.

Soliant, a leading provider of specialized healthcare and education staffing services, has been hiring hundreds of new employees across five offices in the Southeast. This expansion of approximately 300 people will give Soliant the internal resources to meet the growing nationwide demand for healthcare and education professionals.

Also, in terms of health and wellness, Atlas Behavioral Health opened at 3850 Holcomb Bridge Road while space was outfitted in June at 4941 S Old Peachtree Road for a Fyzical Therapy and Balance Center.

Suzanna Martinez PCBA Board; Phil Sadd Council City of Peachtree Corners, India Martinez, Social Media Influencer, Daniel Martinez CEO Atlas Behavioral Health; Mike Mason Mayor City of Peachtree Corners; Jason Price CFO Atlas Behavioral Health; Lisa Proctor PCBA Board; Julie River MS, LAPC, NCC Lead therapist Atlas Behavioral Health; Monte McDowell PCBA Community Outreach; Toby Anderson PCBA Board; Dr. Walter Brooks PHD, LPC, CPCS, NCACII, CCS Clinical Director Atlas Behavioral Health

In June, Peachtree Corners was ranked #1 in Georgia and #19 in the nation in this year’s edition of the Fortune 50 Best Places to Live for Families. In August, Peachtree Corners was listed as one of the best places to live in Georgia by Niche.com.

On the environmental front, I can think of a few things coming out of Peachtree Corners this year which will likely help the world.

For example, Sidel, which manufactures packaging (among other things), has introduced a new bottle. Sidel announced a partnership with Coca-Cola Europacific Partners.

The company has been experiencing a great deal of growth and continues to hire more and more people. The bottle, which is for carbonated soft drinks, has a lighter neck and tethered cap. The tethered caps are expected to boost collection and recycling efforts, while preventing litter.

Pond Constructors Inc., Peachtree Corners, was awarded a $13 million modification contract to maintain and repair capitalized petroleum systems and facilities at the Joint Base Pearl Harbor-Hickam, Hawaii.

Also, ASHRAE (the American Society of Heating Refrigerating, and Air Conditioning Engineers) has published a pioneering code-enforceable standard developed to reduce the risk of infectious aerosol transmission in buildings.

There was some other activity in Technology Park as well. Specifically, ASBN Coworks opened at 420 Technology Parkway, in the heart of Tech Park.

DW1, previously known as Discount Waste, Inc., cut the ribbon on its new office at 250 Scientific Drive NW.

A Florida-based investment firm acquired four properties in Technology Park in August, all part of a portfolio selling for roughly $23.8 million.

The second-largest sale in Metro Atlanta that quarter, SF Partners purchased 30, 35 Technology Parkway South and 190 and 192 Technology Parkway from Terracap; a total of 247,208 square feet.

Thank you for reading about some of the impressive business happenings in our city this year. As we gear up for 2024, we looked forward to hearing about more successes, and helping to make sure the city’s businesses continue to grow and thrive.

Happy Holidays!

Mike Mason, Mayor

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