Business
How did Brightree Successfully Work with Clients and Manage Employees During COVID-19
Published
4 years agoon
How did Brightree respond successfully to the pandemic, how did they meet urgent customer needs and what initiatives did they put in place to support employees during this time? Brightree’s Liz Brown joins hosts Karl Barham and Rico Figliolini to discuss this and more. Recorded socially safe in the City of Peachtree Corners, Georgia
Resources:
Website: https://www.brightree.com
Timestamp:
[00:00:30] – Intro
[00:02:27] – About Liz and Brightree
[00:03:38] – Initial Response to COVID
[00:05:54] – Employees Working from Home
[00:08:22] – Productivity of Employees
[00:10:24] – Adjustments on the Customer Side
[00:14:49] – Working Through the Summer
[00:18:02] – A New Hiring Process
[00:20:35] – Helping Customers
[00:23:15] – Leaders in Brightree
[00:25:27] – Going Back to the Building
[00:28:02] – Long Term Changes
[00:30:11] – Closing
Prodcast Transcript
Karl: [00:00:30] Welcome to the Capitalist Sage Podcast. We’re here to bring you advice and tips from seasoned pros and experts to help you improve your business. I’m Karl Barham with Transworld Business Advisors, and my co-host is Rico Figliolini with Mighty Rockets Digital Marketing, and the publisher of the Peachtree Corner Magazine. Hey Rico, how are you doing today?
Rico: [00:00:50] Good Karl, how are you?
Karl: [00:00:51] Doing well, doing well. Why don’t you introduce our sponsor for today?
Rico: [00:00:57] Sure. Our lead sponsor is Hargray Fiber. They are a company in the Southeast that provides fiber optic technology and solutions that legacy companies and small businesses can use to be able to do the work that they do out there. They’re involved in the community and they are definitely out there. And they’re not the cable guy. So if you’re looking for fast internet connection, look for a company that can support you, not only in your office and your business, but also your employers that are working off site. Hargray Fiber is the company to go to. So visit HargrayFiber.com/Business, and there’ll be able to work with you. Thanks to them for being our lead sponsor. And I’m going to be playing engineer today. We’re going to let Karl and our special guest today work the half hour of Capitalist Sage.
Karl: [00:01:49] Sounds good. Thank you, Rico. Thank you to Hargray Fiber for continuing supporting both the Capitalist Sage and the community throughout Peachtree Corners. Today it is my honor to have a guest on that can help talk a little bit about her experience and her company’s experience over the past few months as we’ve dealt with this pandemic. Liz Brown is the vice president of customer satisfaction at Brightree, a local software company located right here in Peachtree Corners in Atlanta Tech Park. Liz, how are you doing today?
Liz: [00:02:25] I’m doing great Karl. How are you? Thanks.
Karl: [00:02:27] I’m doing fabulous, thank you so much. Why don’t you tell us a little bit about yourself and a little bit about what Brightree does?
Liz: [00:02:35] Sure. At Brightree we’re focused on technology innovation, and we ensure that we provide a stimulating, supportive place for our team members to work while helping our customers run better businesses as they deliver high quality patient care. So we’re actually an industry leading cloud-based healthcare IT company. We provide solutions and services for thousands of out of hospital care providers. And we just recently located our headquarters to Technology Park in Peachtree Corners, December of last year. And with that move, we reinforced our commitment to innovation and collaboration amongst our team. In light of this year’s events, we’re proud of how we’ve executed on that commitment and ways that we’ve helped us keep Brightree a fulfilling, supportive, and stimulating place to work while providing opportunities for local collaborations. So at Brightree, my title is vice president of customer satisfaction. I manage our implementation and customer support teams. But I also lead our facilities teams and we developed a pandemic response plan for Brightree earlier this year.
Karl: [00:03:38] So I’m curious to ask, when the pandemic started, what was your response and your feelings about it and how did you approach it? You and Brightree approach responding to some of the challenges the pandemic brought?
Liz: [00:03:53] So first and foremost, our priority was, and has always been the health, safety, and wellbeing of our employees. We needed to figure out how we could ensure their safety while continuing to keep our customers operational during the time when care and services for our customers was arguably the most important thing ever. So to address it, we really quickly transitioned to work from home, in almost four days actually, and implemented new work streams and strategies that would help our employees excel in the working from home, but also keep the continue of customer support up and running. So some of the things we did, so for example, our executive team started daily huddles on the very first day. And we added in the site leaders from our remote offices to ensure there was an open line of communication as we rolled out our pandemic response plan across Brightree. We use these meetings to raise barriers or concerns that came from the employees. We had employees, for example, who didn’t have internet at home, and we needed to address that. But we also used it to address any concerns that might’ve come from our customers so that we could tackle them swiftly and promptly. And it was from these daily huddles that we have the executive team. We also established an employee engagement team. So we pulled together a group of 20 employees across the company, one representing each department. And they worked with me and our people team leader really closely to provide sort of real-time insight and the pulse what was going on in the day to day amongst the team. And we met with these folks twice monthly and made sure that our pandemic plan that we had in place was working for them, but also that they were engaging with the rest of the organization. So we could get that real-time feedback and direct path right back to the executive team, where there might be areas that we had to address for health, safety, and wellbeing. And we encourage those employee engagement team members to collaborate and create collaboration events with their team. As we all transitioned to working from home.
Karl: [00:05:54] Can I ask a question about, as employees transition to working from home, the informal interactions that people had in the office, what were ways that you were able to help at least close the gap from that, just, you know, working together, the huddles around the coffee. Are there things that you’re able to do to help with that?
Liz: [00:06:17] Yeah, so we did, we established sort of some fun events. So first off we established office hours. So utilizing zoom, which we all had to adapt to, we opened up office hours on Friday afternoon from one to five, and it was an open zoom where people could really just drop in. Like you would’ve dropped in before you might’ve walked by somebody at the coffee machine. You might’ve walked by somebody in the hub getting, you know, a glass of water. Now you just dropped in and everybody knew it was open. So that they could just engage with each other. Over time those became more, a little bit more formal and more fun. So there were happy hours. There were wine tastings and people came up with ways to engage with
each other from home over zoom, of course. But it did sort of try to mimic that whole drop by, how are you kind of thing.
Karl: [00:07:05] Another follow up question on the employee side is, as people had to deal with childcare at home and different work environment, the remote schooling and all of that, were there things that you found people innovated and came up with to navigate the new norms that was happening throughout, you know, March, April, May when this first started?
Liz: [00:07:28] Yeah. And, I’ll tell you, so you know, the wellbeing of the employees was one of the most, was forefront in all our decisions in how we operated and, you know, being that we’re a customer facing organization, what we did is gave the employees the opportunity to manage their workday. So to your point, people with middle-school children had to figure out how to help them get on Zoom to make sure they could get their homework done. But then there were people who were having to adapt to childcare and eldercare and how could they get that done and also get their work done during the day. So we gave them the opportunity to set their work hours so they could adapt both managing their wellbeing from a work perspective, but then also keep those commitments they had to their family. And I think that worked well because when they had those, you know, flexible work hours and were able to adjust their schedule, they could feel like they could balance and get everything done during the day.
Karl: [00:08:22] One of the great things I thought that I saw happening and your, Brightree is a great example of this, companies, corporations had dabbled in this for years. Employee suggestion boxes, they’ve done an install. What the COVID pandemic did, it kind of forced us to make a decisive action, to help people be more able to work and operate from home environments, flexible work schedule. There was always the critique of it in the past that you couldn’t get the same productivity out of your employees, if you let them have more freedom and flexibility, but we were forced into it unfortunately this year. How have you seen the productivity impact on employees during this pandemic? Especially after that first initial wave where we were all in shock of course, but how did it normalize?
Liz: [00:09:14] So I will tell you this, it’s one of the things we’re most proud of the entire Brightree team is our productivity has really been consistent from the day we moved home until today. So yes, we do manage our organization by KPIs and metrics, and we haven’t seen those falter and I think it was providing the employees the flexibility in their schedule. And being able to give them that opportunity to have that wellbeing and being able to take care of themselves and their family, that they were able to maintain the productivity. And we also haven’t seen any dips from a customer satisfaction perspective. You know, we’ve been very consistent. We do use the net promoter score, NPS scoring with our customers, and it’s been extremely consistent since March. So I think by putting the employee safety, health, and wellbeing, first and foremost, you know, I run a customer support organization and I always say, happy employees makes happy customers. And we tried to follow that mantra as we moved to working from home so that everyone felt, you know, not only safe, but they could work and do what they needed to do in the time that they could do it and be productive for the company.
Karl: [00:10:24] So you’re in an interesting industry in space where, a lot of your clients and customers are in the healthcare and healthcare based businesses. And this pandemic, we all know absolutely hit right smack dab into that part of our economy. What were some of the things you have to do to adjust on your customer side, your customer facing interfaces, to adapt to this pandemic year?
Liz: [00:10:50] So, the same way we sort of went right at it from an employee perspective, we out of the gate do the same thing with our product management team on the customer side. So we very quickly engaged with our customers. One-on-one conversations with the salespeople had. We also held, peer to peer community groups. We also engage with our customers through coffee talks and we very quickly, you know, we established by a mantra that we use, which was ask, listen, act. And we used it both for our customers and employees. So in the very beginning, from a customer perspective, we were asking a lot of questions. You know, examples might include how are they getting PPE? Because our customers needed to have PPE, you know, and were they able to get PPE? And we actually had forums in which customers in certain cities were sharing with each other, you know, best practices around how they were actually acquiring PPE, which we all know was in a shortage in the beginning and giving each other resources.
But what we did from a Brightree perspective, sort of after asking is then we sort of hit it from a product perspective. We are a product technology company and we very quickly rolled out product updates so that we could support them as customers. That was everything from COVID 19 diagnosis codes, giving them the ability to confirm a delivery with a photo instead of a signature to enable social distancing. We developed a COVID 19 impact analytics dashboard, which we made available to our customers at no charge. So they could get a better understanding of their operational and financial standing amid the pandemic. And we also created, as I said, forums. So they could engage with each other. Sometimes, you know, our customers learn a lot from each other, especially ones that were regionally situated. And from that, we were able to support them both through our community, but also through other customers.
Karl: [00:12:46] I think you highlighted a couple of things there that was really insightful for first small business owners or large business owners in when dealing with an emergency or a shock to the system in the way that we had to this year, but that interactions and leveraging your touch points with your customers. Can you tell me a little bit more about those forums? When you couldn’t get people together physically, how did you use technology and the tools that we have today to create a safe and friendly environment for customers to communicate with you?
Liz: [00:13:21] So within the Brightree product itself, we have an online community. A community forum on which customers can engage with each other. And we had a lot of information that we could share with the customers. And then the customers were able to share with each other. So first and foremost, we very quickly got out in the community forum the necessary information they needed to be able to respond to the pandemic and continue patient care. But then we also added some engagement activities. So we had coffee talk webinars where customers came together themselves, a customer would come and they would talk about a key issue or strategy that they were working on. We also have an executive advisory board,
which is made up of 15 to 20 key customers that we engage with usually twice a year. And we started engaging with them once a month, you know, Zoom being our platform. But we brought them together to understand, you know, what their evolving needs were so then we could feed the rest of the customer base. And we found that through engaging either through the coffee talks, through the EAB, or sales going back on one-on-one conversations, we’re able to engage with the customers, understand their evolving needs, and then very quickly be able to act against those and meet them, whether it’s through a product or a service or just some level of support. Sometimes we had to find resources for them that they needed to be able to service their patients. And we were able to make that happen for them through the community.
Karl: [00:14:49] I love the blended methods and I think one of the key takeaways from that is, no matter the size of your business, varying the ways that you facilitate two way communication, not just one way, but through the advisory board, you’re getting feedback on tough topics.
You’re doing it in informal settings, and then you’re leveraging your sales team and your account management teams. They have one-on-one conversation in multiple ways. I think very often small business owners, they’ve fallen in love with social media in a way of blasting out one directional information. But this year showed where creating a community forum where people can facilitate two-way communication can happen in the digital way, as well as the old fashioned pick up a phone or today a Zoom and get online and have face to face or real conversations with people. That’s very, very wise approach to do that. And you can probably see some success with that. I’m curious, I wonder, from a business standpoint as you started going through the summer, a lot of businesses were stuck in neutral if you’d call it during the pandemic. How was it for you in continuing to execute the plan you walked into the year with?
Whether it’s on hiring, whether it’s on market share. Were you able to continue to grow and
execute throughout the pandemic?
Liz: [00:16:23] So on both fronts, we were extremely fortunate. So from a hiring perspective, we actually were able to hire throughout the pandemic. Absolutely. And we even had our intern program this summer, which I know is quite unique. So we were able to bring in remote interns. So they got the opportunity to do work in a remote environment. We brought those in, in our marketing and sales team. And, you know, we all had to figure out how to be agile and find new ways to support the new hires in our environment, in this in-home dynamic. And we did that. As part of our onboarding process, we put in place a mentor program. So when you think of a mentor, sometimes people think of it as your boss. And we actually took a different approach.
We asked the hiring manager to pick someone who would be that person they could go to, to ask questions that you don’t normally want your boss to know you don’t know the answer to. But somebody in this remote time that can sort of steer them through the halls. Even though they were virtual halls, right. That they could, you know, very quickly reach out to on teams because they’re in a meeting and they don’t know who this person is that they’re, you know, somebody who’s asking questions, so they don’t know what is. But somebody who’s just there for them all the time as if they were there in the office. So we had to try to figure out how to simulate that environment from an onboarding perspective. So yes, we were very grateful and very thankful that we continued to hire. And actually from a business perspective, we were extremely busy.
Our customers were very busy and we were very busy along with them and from a business and
financial perspective, we’ve done quite well. Yes, we were able to grow through the pandemic and very appreciative of that.
Karl: [00:18:02] That’s fabulous. To hear what, to hear another company that’s, you know, faced with a crisis, still figured out how to pivot on, how do adapt quickly and that’s one of the things that great companies often are able to do. I am curious about, as you were talking about hiring through that, I remember a time when the hiring process involved, someone coming in having an interview with 12 people on a team for a full day and then they go home. And so there was an element and a premium put on for hiring managers and teams to see the person, they were looking for certain things. How has 2020 change people’s thinking on what’s important in the hiring process, interviewing. And were you able to do anything to change that process that you think you might want to keep even beyond this season of the pandemic?
Liz: [00:19:05] To be honest, we actually have, we initiated a process with our parent company Resmed, gosh, probably six months ago. We actually utilize a product called Hire View. So as part of the original, as part of the first level of hiring, the hiring manager provides questions to the recruiter. And the actual applicant has to, through Hire View, which is a zoom like product, present the answers to those questions, right? So you sort of get that in-person feel, the hiring manager gets before the interview process even started. And once they pass through the hire review, Then we’ve been using a team interview process in person for all of our interviews. So we’ve started to use that as a best practice across the company. Where we bring in, let’s say for example, in my area professional services, we’re hiring a new manager and that new manager, once they’re on board is going to work with a lot of different departments in the company. So I select a person from each one of those departments and they work on a team interview and each person has a role and responsibility on that interview and they participate as a team. So we learned, and we figured out when we moved to working from home, we could do the same exact process with Zoom. And it worked just as well. So the interview candidate was still engaging with all the same people that they would have if it was in person. And we found actually it worked quite well. So it was, that was a good, best practice. And we’ll continue to use it if, you know, at some point in time, hopefully here very soon we’ll use it in person. And if not, we’ll continue to use it virtually.
Karl: [00:20:35] I’m curious if you follow that same thinking with your customers. I’m sure when you’ve, find acquiring customer there’s some process of onboarding them, especially if you’re implementing technology. How have you adapted, based on the social distancing constraints where you might’ve walked in and jumped on someone’s computer, are there things that you were able to figure out to help with that part?
Liz: [00:20:59] Yes. And that was one of the first things that actually my department in professional services had to adapt to very quickly. So one of the first things we do when we onboard a new customer is we go onsite and we do an operational workflow analysis and design. So we had to really quickly pivot and determine, you know, figure out how are we going to now do that remotely. Because what we’re doing is we’re going in and talking with all the key business leaders about how they, in a future state, want to utilize our technology. And it’s very
much a sort of in-person engagement. And in the March, April, May timeframe, you know, really through the summer, that was not something that we were equipped to do, nor was our customer. So we needed to create a virtual environment in which to do that. And those went very well. But I will tell you, as we went through the rest of the implementation, there was a point in time where the customer said, this has all been great, but now we all need to get together. So we had to figure out how to do that. And I will tell you, starting about a month, month and a half ago, we started to do it. We have a very specific protocol and policy and we need to work very closely with the customer. So that, for example, you know, from a social distancing perspective, when our consultant goes in that they’re able to meet the requirements that we put in place, because again, the health, safety, and wellbeing of our employee was most important. First and foremost, the employee had to volunteer. There was no asking anyone to go. They had to totally volunteer. And because, you know, our consultants are road warriors. They’ve been home for quite a while. So we had a few volunteers very quickly, but they were very appreciative of, we put in place our own pandemic guidelines for in-person meetings. And we had to ask the customer to abide by that same protocol. Now, being that a lot of our, you know, our customers do patient care, so they’re also in healthcare. They very much appreciated it. So I would tell you, in the last two months, we’ve probably done six of those. And they were very important because they were that end of the process for the customer coming up on our technology and they needed that in-person contact. But it’s, you know, ensuring the health, the wellbeing and the safety of the employee was as important as for the customer.
Karl: [00:23:15] I think one of the things that’s becoming really apparent in my conversation with you today is to implement all these things. When I know sitting in January of 2020, most of the world would not have realized what had happened. It takes really strong leadership to do that. What’s some things about Brightree that makes its leaders able to respond the way that it did this year?
Liz: [00:23:44] You know what I would say, we’re extremely agile and we’re extremely adaptive. We’ve got an excellent executive team. We all work very well together. We’re all very strong leaders in our own domain. And you know, we care about our employees and we care about our customers, right. So we came to it, you know, I know I keep saying it, health, wellbeing, and safety. But it wasn’t only for us, but it was also to ensure our customers can continue doing what they needed to do, which was provide patient care. So, you know, the Brightree executive team, we handle a challenge very well. We’re extremely adaptive and we did turn on a dime. We literally turned on days. And we sent everybody home and we had our policies and procedures in place. Because you’re right. In January, imagine we had just been our office for 30 days. We were all so excited. We’re in Peachtree Corners, we’re in a brand new building. We have this extremely beautiful building, great collaboration area. We’re all so excited. I mean, everybody was really pumped. It brought new energy to the company. And then with, you know, unbeknownst to us in three months, the whole world’s going to change. But I will say we brought that energy home, not to say there wasn’t in the month of March, you know, a total assimilation. You know, everybody at home now, like, you know, your routines totally changed. Your workdays totally changed. But we put forth the effort because we knew our customers were doing direct patient care. And everybody was looking at the news and everybody didn’t know
exactly what was going on. So we needed to continue to do what we needed to do and be strong, you know, stay strong as one of our mantras. And we did that for not only our employees, but also, you know, for our parent company Resmed and our customers.
Karl: [00:25:27] So with the beautiful building that’s been right here in Atlanta Tech Park, have you begun to think through the strategy with the vaccine, multiple vaccines on its way? How you start thinking about bringing people back into the building? And what are some of the things you might keep from this year going forward? And what are some of the things that you definitely want to get the team back together in the building?
Liz: [00:25:50] We actually already started coming back. So, I guess it was about a month ago we, you know, there’s a portion of our employee base that really would prefer to work in the office. So we have a very, you know, we have a very large office, but we set, we did a very soft open and set the opening at 25 people at a time. And one of the first things that we needed to do was figure out, you know, again, how can we do this safely? And we know that there was some mainstays that had to be there, social distancing, you know, health checks, you know, how are we going to make sure that somebody who’s coming into the office should be in the office? How are we gonna know who’s in the office and when they’re in the office? And if in fact we ever had an issue from a COVID perspective, how could we do contact tracing? So we partnered and actually bought a new technology from a company based in Alpharetta. I love that it was local called Mathtitian and they gave us the ability to implement the solution that gave really all the facets that we needed. So for example, today, if an employee needs to go in, they schedule themselves and they schedule when they’re in the office, they’re sent through the technology, either SMS or an email, a prescreen health at a station that they need to do before they can come in. And once they’re approved, then we know where they are. So we can schedule them, they can do their pre-screen. But then we also that enabled contact tracing for us. And then by working with Mathtitian, we could develop our floor plans so we knew we had physical distancing. Whether it’s, you know, these two people sit in and the workstation is at least six feet apart. Or if there’s a group that wants to go in a conference room in which seats would they sit, so we make sure there’s physical distancing there also. So we’ve started that process. Like I said, it started a month ago and it’s been going well. You know, we’ll see as time goes on and as the months go on, one of the important factors, you know, we look at is health and safety. So we’re checking the metrics and we know what the metrics are for the Atlanta area, for the Gwinnett County and Peachtree Corners area. But we, you know, keeping that employee safety is the primary goal. We’ll continue to evolve the plan as time goes on.
Karl: [00:28:02] Well, I tell you, all the things that Brightree’s done now going to help their employees adapt of customers, figure out how to be more successful through this year. I’m glad to say that, you know, we’ve got a company locally that’s leading the way in helping figure this out. It’s such a tough year. I’ve got a last question if I could ask, you know, when everything that went through this year, both professionally and personally, that most people have gone through, is there something that you implemented or did this year that might’ve been caused by the pandemic that you think can live beyond this? When this is all said and done, and the pandemic
has gone away and we’re all vaccinated. Are there things in the business that you’ve changed that you think have a long term future within your organization?
Liz: [00:28:51] I think we’re going to look at the opportunity that we gave the employees to work from home and have that flexible work schedule and have that, you know, focus on wellbeing and balance. That will absolutely continue. I mean we’ve heard it loud and clear from a, well, we do pulse surveys with our employees every six months. And that came through loud and clear. We’ve done two already, cause we did one right after the pandemic. But, you know, reinforcing wellbeing and balance. Not that it wasn’t in the forefront of our culture before, but I believe that that will continue to be on the forefront. And then the level of communication. So I talked about in the beginning, you know, the daily huddles. We also had town halls and we had those every week for quite a few weeks. And we’ve moved now to, you know, once a month, every other week or once a month, depending on the time period. And that level of communication, maintaining that. Because that gives the, you know, the engagement level with the employees without a doubt. But I think some of the, you know, the other aspects of our culture, you know, agility and change and you know, the care that we give for both our customers and the service excellence, those will all continue. But I think we’ll look at that flexibility for the employees so that they can, you know, live their best life. And also, be the best they can be for Brightree.
Karl: [00:30:11] There was one thing that became apparent. Although this year we had to physically distance for safety, I think Brightree and your team and the rest of the organization did a great job of actually keeping people together. So I don’t know if this term social distance really meant the same. I think communicating people keep people connected. We’ve done a better job probably as a society. You definitely would put it in your business, even though people may be physically distanced you were able to shrink it a little bit and keep people at least socially connected throughout this. Which is fabulous. Well, I’d love to thank you so much for taking some time out of your busy schedule to chat with us on the Capitalist Sage. I’d like to thank Liz Brown, the vice president of customer satisfaction at Brightree right here in Peachtree Corners for your insights and sharing your experience. There’s a lot of companies that struggled through this, they implemented some of the things you’ve had. Some didn’t. But what you’ve highlighted and shared with folks that there’s a different way to think about adapting. And I know a lot of people took a turtle mentality and just kind of, you know, hunkered down. But there’s ways to find innovative ways to continue to live your mission in your organization. And thanks for sharing that with us today. I’m Karl Barham with Transworld Business Advisors of Atlanta Peachtree. Rico and I have the pleasure to talk to local business leaders and owners, here in Peachtree Corners and surrounding areas, to talk about things that can help any business owner, whether it’s a small business, a large corporation or anywhere in between. It’s really been a pleasure to share insight from folks that are having success in doing that.
Transworld is our business and we help consult. I work with small business owners when it comes time to make those important decisions in life, around exiting their business, whether it’s selling or growing through acquisition. So we are an M and A firm and business sales firm that helps people with doing that. And so you can always reach out to myself or anyone on my team to schedule a consultation. You can always find us at www.TWorld.com/AtlantaPeachtree. Rico, why don’t you tell me a little bit about what you’ve got going on over the next couple of weeks?
Rico: [00:32:31] Sure. I’ll keep it short here, but we’re working on Peachtree Corners Magazine. The next issue, Faces of Peachtree Corners is the feature story. Along with some of the things that we have in there. We just finished the photo shoot here at Atlanta Tech Park last night for that feature. So we’re doing, yeah, magazine’s coming along. We’re on deadline. We’ll be done in about two weeks and that’ll be out the first week in December to everyone. In the meantime, you can go online at LivingInPeachtreeCorners.com to find out more information. In fact, one of the stories we have on there was the internship program at Brightree and how that worked. And that was a phenomenal story I thought. It did really well. Good to see companies out there like Brightree doing that type of work too. A lot of these kids didn’t have internship opportunities after COVID started. So, not very good for some of them because they looked forward to doing it and that becomes sometimes a job entry point for these students. So good thing they were able to do that. As far as what I do, social media marketing content work, curation, video production, photography, you can find my work at MightyRockets.com or look me up on LinkedIn, Rico Figliolini or Mighty Rockets. Either way you can find me. So, and let’s not just forget our lead sponsor Hargray Fiber again, who is a major lead sponsor for not only Capitalist Sage, but the other programs that we run, the other podcasts that we do in the city. So all good. And I appreciate Liz for being with us also, for being part of the show this episode, it was really good. I learned a lot as well, so. And I apologize. Most people didn’t know when we started this, there were technical difficulties getting this off the ground, but we finally got it through and I appreciate Liz’s patience with that. Thank you Liz.
Karl: [00:34:20] Thank you Liz and everyone at the Brightree team. Have a great day.
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2 days agoon
May 6, 2025Most residents and business owners in Peachtree Corners probably think they know all about the economic development and strategic planning of Peachtree Corners, but do they really?
Peachtree Corners Business Association invited Peachtree Corners Economic Development Director Betrand Lapoire and Partnership Gwinnett Director of Economic Development Andrew Hickey to its After Hours Speaker Series on March 27 to discuss the city’s growth from a 1971 master plan to a bustling city with 42,000 inhabitants and 40,000 jobs.
Key points included the importance of business retention and expansion, with 24 projects last year creating 1,600 retained jobs, 1,600 new jobs and $250 million in new capital investment.
The Curiosity Lab, a world-class innovation center, was emphasized as a significant attraction. The city’s zoning and infrastructure plans were also discussed, focusing on balancing office and residential development to maintain a vibrant, sustainable community.
Matching jobs to residents
Although Peachtree Corners is just a teenager in terms of being an incorporated city, the foundation for this vibrant, fast-paced economic hub was laid more than 50 years ago by technology pioneer Paul Duke.
“Peachtree Corners was the first master-planned, business innovation technology park in metro Atlanta,” said Lapoire. “It was in response to the brain drain of technology with Georgia Tech graduates leaving the area.”
While the city may have a small-town feel, it’s the largest in Gwinnett County by population, but not land mass, he added.
“The city started from a commercial, industrial, R&D base and then was expanded around it,” said Lapoire.
Though home to more than 42,000 residents, most of the jobs in Peachtree Corners are filled by people who live outside the city, he added.
“So we have this interesting mismatch, in a way, although not unusual,” said LaPoire. That creates traffic and transit issues. So that means that one of the solutions is to create more jobs here to fit the profile of the community.”
He presented charts that show professional services, consulting and engineering as the largest job categories. The next tier of businesses are wholesale and manufacturing.
“So we have a good mix of industry,” he said.
A five-year plan
The city has a five-year economic development plan (2023-2028) that outlines strategies for attracting and retaining businesses, with education and workforce development being key components.
Partnership Gwinnett has similar goals as Peachtree Corners, but on a larger scale.
“We are the county’s sales and marketing arm for all 17 cities now, and we receive funding from both municipal sources as well as existing businesses here — both in Gwinnett and outside of Gwinnett as well,” said Hickey.
He shared how Partnership Gwinnett is designed to drive a lot of major corporations toward doing business inside and with Gwinnett County.
“One of the biggest things that we talk about that I’m sure it seems like most of us here, if you live here, you work here, you understand it. It’s the diversity that exists here in Gwinnett,” he said. “With a diversity index of 85, that means if we walk out of the Hilton here and we say hello to somebody, there’s an 85% chance they’re from a different ethnic or cultural background than ourselves, which to you and I may seem normal because that’s the life that we live in.”
He added that for companies, there’s a tremendous value in that, whether they have stated values, or they’re just making hiring decisions to get a wide range of candidates to fill those roles. Additionally, because of the proximity to Atlanta, Gwinnett County has a great labor draw.
Partnership Gwinnett
Partnership Gwinnett plays a significant role in recruiting businesses, expanding existing companies and developing the workforce. Hickey showed how the organization was involved with more than 24 projects last year.
“A majority of those were expansions, and that is a common thread you’ll see in economic development,” he said. “In business retention, expansion is so vital to working with our existing companies to make sure that they have the resources they need.”
He added that’s what leads to new investment and job creation in the community.
The organization also focuses on redevelopment projects, working with cities and the county to improve infrastructure and community amenities — especially strong educational institutions such Georgia Gwinnett College, Philadelphia College of Osteopathic Medicine and others.
Quality of life
In closing, both men stressed the importance of recruiting companies and developing the workforce, along with one aspect that means a lot but may not be as obvious — quality of life.
“It’s definitely evident that people like to work where they live — the whole live, work play experience,” said Hickey. “I joke that the part that people really have the most questions about, and are most excited to learn about, is new events at The Forum or Gwinnett Place Mall.”
Although they want to know what’s the next major company coming to Gwinnett, people REALLY want to know about how to spend their leisure time.
“That speaks to the importance of ensuring that we have a great community,” he said. “So at Partnership Gwinnett we work with all of our cities, and the county government as well, [on] a kind of a best-practices trip.”
He added that the peer tour allows everyone to know what the neighboring communities are doing and share the good news.
“We will take all of these elected officials, but also city staff, to different cities across the Southeast,” he said. “Last year, I believe they went to Huntsville, and have been to Greenville, Chattanooga — all cities that have done some really cool redevelopments that have taken their city to the next level. Our goal is to learn from them.”
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Two Peachtree Corners Business Leaders Named Finalists for EY Entrepreneur Award
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2 weeks agoon
April 23, 2025Ernst & Young’s Entrepreneur Of The Year celebrates ambitious entrepreneurs who are shaping the future
Ernst & Young LLP (EY US) recently announced the finalists for the prestigious Entrepreneur Of The Year 2025 Southeast Award, and two local, Peachtree Corners business leaders — David Quirk, president and CEO of DLB Associates Consulting Engineers PC and Erin Hanson, founder and CEO of Guardian Sports — made the list.
Hanson’s Guardian Sports is a family-owned company dedicated to serving athletes through safety and performance improvements in sports equipment. Major products include the Guardian Cap, PEARL ball and Guardian Infill serving the sports industry.
DLB Associates is a U.S.-based consulting engineering firm specializing in mission-critical and complex built environments. With more than 40 years of expertise, DLB delivers innovative, technology-driven solutions in engineering, commissioning and operations worldwide.
Celebrating entrepreneurial leaders
Now in its 40th year, Entrepreneur Of The Year recognizes the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and making a profound impact on communities. The program honors those entrepreneurs whose innovations shape the future and pave the way for a thriving economy and a hopeful tomorrow.
The Southeast program celebrates entrepreneurs from Alabama, Georgia, North Carolina, South Carolina and Tennessee.
An independent panel of judges selected 36 finalists for their entrepreneurial spirit, purpose, growth and lasting impact in building long-term value.
“This year’s finalists are leading examples of innovation, perseverance and resilience, illuminating paths to a brighter future for their industries and communities,” said Chevy Arnold, Entrepreneur Of The Year Southeast Program co-director.
“Their commitment to excellence transforms challenges into opportunities, inspiring us all,” added Kimberly Kicklighter, Entrepreneur Of The Year Southeast Program co-director.
Entrepreneur Of The Year honors many different types of business leaders for their ingenuity, courage and entrepreneurial spirit.
The program showcases original founders who bootstrapped their business from inception or who raised outside capital to grow their company; transformational CEOs who infused innovation into an existing organization to catapult its trajectory; and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.
Including Quirk and Hanson, the 2025 Southeast finalists are:
- Marc Hodulich | 29029 | Atlanta, Georgia
- Damon Stafford | Alpine Intel | Charlotte, North Carolina
- Lou Hensley | Aspida | Durham, North Carolina
- Matthew Dent | Buffalo Rock Company | Birmingham, Alabama
- Melanie Little | Colonial Pipeline Company | Alpharetta, Georgia
- Will Bartholomew | D1 Training | Franklin, Tennessee
- Rene Diaz | Diaz Foods | Atlanta, Georgia
- David Quirk | DLB Associates Consulting Engineers PC | Peachtree Corners, Georgia
- Markus Scott | EyeQ Monitoring | Atlanta, Georgia
- Jon Gosier | FilmHedge | Atlanta, Georgia
- John Fitzpatrick | Force Marketing | Atlanta, Georgia
- Dr. Barry Patel | Galt Companies | Atlanta, Georgia
- Dr. Wade Smith | Galt Companies | Atlanta, Georgia
- Charles Gillespie | Gambling.com Group | Charlotte, North Carolina
- Kevin McCrystle | Gambling.com Group | Charlotte, North Carolina
- Mike Griffin | Griffin Brothers Companies | Cornelius, North Carolina
- Erin Hanson | Guardian Sports | Peachtree Corners, Georgia
- Dan Beem | Hissho Sushi | Charlotte, North Carolina
- Aaron Siegel | Home Team BBQ | Charleston, South Carolina
- Marc Murphy | Ignite Digital Services | Charleston, South Carolina
- Miller Chalk | Inglett & Stubbs, LLC | Mableton, Georgia
- Liza Rodewald | Instant Teams | Southern Pines, North Carolina
- Stephen Andresen | McClancy Foods & Flavors | Fort Mill, South Carolina
- Travis LeFever | Mission Mobile Medical Group | Greensboro, North Carolina
- Cyrus Mojdehi | Northway Homes | Charlotte, North Carolina
- Connor Ryan | NutraSky | Alpharetta, Georgia
- Fritz Owens | OTR Solutions | Roswell, Georgia
- Christopher Chuang | Relay, Inc. | Raleigh, North Carolina
- Kurt Jacobus | restor3d, Inc. | Durham, North Carolina
- Tom Kendrot | Shearwater Health | Nashville, Tennessee
- Teak Shore | Southern Lighting Source | Cumberland, Georgia
- Cindy Eckert | Sprout Pharmaceuticals | Raleigh, North Carolina
- Bryan Moore | TalkShopLive Inc. | Nashville, Tennessee
- Tina Moore | TalkShopLive Inc. | Nashville, Tennessee
- Igor Marinelli | Tractian | Atlanta, Georgia
- Joan Butters | Xsolis | Franklin, Tennessee
You can learn more about the finalists at ey.com/en_us/entrepreneur-of-the-year-us/southeast/winners-finalists.
Regional award winners will be announced on June 25 during a special celebration. The winners will then be considered by the national independent panel of judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies.
About Entrepreneur Of The Year
Founded in 1986, Entrepreneur Of The Year has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the U.S., and it has since expanded to nearly 60 countries globally.
The U.S. program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced.
The overall national winner represents the U.S. at the EY World Entrepreneur Of The Year™ competition.
For more about the award, visit ey.com/us/eoy.
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SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ
Published
3 weeks agoon
April 15, 2025SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
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