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Real Estate Stays Strong in Peachtree Corners
The real estate market in Peachtree Corners continues to hum along in fifth gear through uncharted territory. While realtors said it’s not the hottest zip code in metro Atlanta, it stacks up quite well.
Despite the COVID pandemic — and quite possibly because of it, in part — sales, figures, prices and time-on-market statistics are amazing even veteran realtors. And what is described as a “100% a sellers’ market” shows no immediate signs of a slowdown.
Truth in numbers
In assessing the whys and wherefores, it’s good to start by looking at some numbers. A report from Rocket Homes puts the median price of a Gwinnett County home at $290,956 in February of 2021. That’s up 8% from the same month one year before.
Tightening the focus, Meredith Blinder, a realtor with Maria Licata and Associates, pulled figures in the 30092 zip code showing the median home sales price there is up 47% and the average sales price increasing 28% for the first two months of this year, compared to 2020. The days an average home is on the market is down 74%.
Secondly, consider Peachtree Corners itself. “Our strong schools, parks and a variety of restaurants make it a very desirable place to live,” said Blinder. In addition, she and others said, consider its relative proximity to Atlanta while being far enough out to provide more house for the money and good access to transit routes.
The final layer of icing on the cake: the city has no property tax.
That the city is pretty much built out on single-family homes and has only a modest supply of condos also stokes demand, said professionals. Blinder noted that a new development on East Jones Bridge Road will supply hundreds of units of needed inventory.
Housing stays hot
With a scant housing supply, said realtors, bidding wars have broken out locally, driving homes as much as 10% over the asking prices.
Alan Kaplan of Atlanta Fine Homes | Sotheby’s International Realty said sometimes desirable homes can show 40 times in a weekend and generate as many as 20 offers.
Further solidifying demand have been the outgrowths of COVID. At the outset of the pandemic, many potential sellers were deterred from putting their homes on the market fearing strangers traipsing through their living rooms and, in some cases, deciding to stay put and invest instead. Building activity took a couple of months hiatus as well during the overall downtown. Overall transactions fell steeply.
“People are just wanting to have something settled in their lives in the midst of COVID,” is how Kaplan explained it. “To just be at home,” he said, as opposed to listing their home then worrying about what they themselves will find.
Now, said realtors, some residents are finding that with their lives having changed during the pandemic, they need housing with more usable office space or other adjustments.
In the mix as well are in-town residents looking for more elbow room and better value, millennials aging into homeownership as they establish families, and out-of-towners as Atlanta’s growth support seemingly continues unabated.
Then there are the historically low-interest rates, enabling prospective homeowners to stretch their money farther.
House buying strategies
Real estate professionals said with so many factors driving a lopsided market, buyers can have a number of strategies to choose from, bettering their chances in a competitive bidding market.
More and more buyers are showing up fully equipped with cash, no loan process needed.
“The first 15 years in this business, I never saw a cash purchaser,” said Nancy Minor, who along with partner Laurie Rogers helms the Nancy Minor Team. “Now, it would not be uncommon to have two or three cash buyers a month.” They’re more attractive to sellers because it eliminates the uncertainty of a loan application falling through.
But Blinder notes that those who can’t wave a fistful of dollars can employ tried-and-true strategies helping to level the playing field.
“Part of it is being willing to pay over the appraised value,” she said. “And a lot of the time they are not only getting pre-qualified, but pre-approved for loans, again mitigating uncertainty for the seller.”
“We have to make our terms seem almost like an all-cash offer with a shorter due diligence period and a shorter transaction time,” said realtor Theresa Hunsucker of Engel & Völkers. “It also helps if you go in saying you’re not going to ask for nitpicky things on an inspection report.”
Buyer flexibility also counters for something, she said.
For example: Buyer A isn’t willing to wait on moving in while the seller’s youngsters finish school. Buyer B says, no problem. Score one for Buyer B.
And some are even skipping the appraisal and inspection processes.
Advice for sellers
For Peachtree Corners residents listing their homes, some simple attention to the basics can go a long way, even with their sitting in the catbird seat.
Said Minor, “Sellers’ ability to get the most money from their home will still depend on doing staging, although it’s not as important as it was two or three years ago.
“And you have to get a buyer to your home in the first place, so you still need professional photos,” she added. And, she said, something as simple as an odiferous home can turn off a prospective purchaser.
That’s where having a solid real estate advisor comes in on both sides of a transaction, said professionals, in helping buyers gain a competitive edge and sellers derive maximum profit.
In a healthy market, the hottest areas in Peachtree Corners right now appear to be Peachtree Station and the Amberfield, Linfield and Riverfield neighborhoods, plus other Jim Cowart developments.
That hasn’t changed much recently, as a 2013 article named the “fields” subdivisions as being a hotbed of activity.
Realtors do say the same high-octane atmosphere does apply citywide, which can be an advantage for homeowners who might have trouble moving their property otherwise, say those with synthetic stucco.
Local real estate experts think the market will stay in good shape for this year — if interest rates or unemployment don’t rise markedly.
“I can’t stress strongly enough for people considering selling their homes to do it now while the demand is high,” remarked Kaplan. He’s suggesting that those looking to make a chance sell now, live in rental housing for a time and take time to study and assess.
Even if a downturn occurs, Kaplan said he’s much more confident that homes in the Corners will maintain value or remain less impacted in the event of a weakening economy.
Putting the current situation into perspective, he said, “It’s incredible sellers’ market, but I wouldn’t call it a good overall market because of the lack of inventory for buyers. People need to find homes and not overpay.”
SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners
SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.
In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.
The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.
A bold new chapter for CGA Reps
The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.
The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.
A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.
This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.
“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”
Delivering excellence through proven expertise
SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.
This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.
Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.
The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.
A rebranding that reflects a vision for the future
In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.
The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.
“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”
Transforming spaces to inspire and connect
The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.
The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.
“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”
Looking ahead
The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.
With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.
For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.
On Friday, May 10, 2024, the City of Peachtree Corners held a ribbon cutting and grand opening ceremony of its new space-themed Tot Lot Playground on Town Green.
Last November, the city began constructing a new tot lot playground for children under six years old that is themed around space exploration. This new play area includes a rocket ship, a moon rover, a crashed UFO and other fun designs. It was also created to be fully accessible, ensuring all children can enjoy it.
During the ribbon-cutting, children and their guardians enjoyed fun activities, including an ice cream truck, bubble lady, balloon animals, face painting and even a visit from Buzz Lightyear.
When Peachtree Corners City Councilman Alex Wright last had a dog, he was only a kid.
Young Alex was devastated when he died and did not want to get another dog because he did not want to endure that trauma again.
As a result, his family has never had a dog, and even though the two youngest of his four children badgered him and his wife endlessly, they always said no.
Then COVID-19 hit. The Wrights’ youngest son, Michael, was committed to convincing his parents to get a dog. He even did a PowerPoint presentation (with music) explaining why he absolutely needed a dog.
“I guess it was from being cooped up during Covid that my wife suggested maybe we should give in. Next thing I know we tell the kids we are going to get a dog,” Councilman Wright wrote in an email.
So, in June 2021, they got their first dog, Murphy, an Australian Labradoodle.
“All of a sudden, we discover this whole dog subculture that we had not really paid attention to before. All the things dogs liked to do, all the stuff you could buy them, all the people we met through walking the dog,” he explained.
In February, Wright and his wife were at Avalon returning a purchase when they came upon a modest-sized dog park. Wright’s wife suggested having something like that at Town Green would be great.
Dog Park Ribbon Cutting photos by George Hunter
“Later that day, I texted the City Manager [Brian Johnson] about the idea, and he really liked it. At the time, the playground (the one that opened in August 2022) was under construction, and we were already discussing other ideas to create activation at the Town Center, so this fit right into that plan,” said Wright.
The assistant City Manager, Seth Yurman, was tasked with the nuts and bolts and worked with a contractor on location and design.
“Can’t say enough about what a great job Seth did. We have definitely had some supply chain delays, which resulted in an opening maybe 9 to 12 months later than originally hoped for, but it is finally open,” he added.
Dog Park Ribbon Cutting photos by George Hunter
A couple more things are still left to do for the project, including installing a large sail cover over the stone entrance area. Construction of the Bone Bar is also on the agenda. This small bar will serve adult and non-adult beverages and likely…you guessed it? Treats for dogs.
The new dog park is situated behind the CineBistro building near the Town Green. The Peachtree Corners Off-Leash Dog Park is approximately 9,000 square feet and is divided into sections for smaller and larger dogs, with natural and artificial turf areas.
Dog Park Ribbon Cutting photos by George Hunter
PTC Dog Park Rules
- The dog park is open from 7 a.m. to 9 p.m.
- The dog park is CLOSED for maintenance every Wednesday from 7 a.m. to 10 a.m.
- Use of the dog park is at your own risk. You are responsible for your dog and any injuries or damage caused by your dog.
- All children under 18 must be accompanied by an adult.
- All dogs must wear a collar with a valid license and have current vaccinations required by law.
- Please call 911 for all emergencies.
- The small dog area is for dogs 30 pounds and under. Dogs over 30 pounds must use the large dog area.
- Dogs must stay on a leash until they are in the fenced-in areas of the dog park and must be off-leash while in the dog park.
- Professional dog trainers may not use the dog park to conduct business.
- No person shall bring more than three dogs at one time.
- Please dispose of your dog’s waste in the receptacles provided. Remind others to do the same.
- Dogs must always be under the control and supervision of their handler.
- If your dog becomes aggressive, please leash the dog and exit the park immediately.
- Gates must be closed after entrance and exit.
- Dogs under six months old and female dogs in heat are not permitted.
- Food (human and dog) and glass containers are not permitted, as are smoking, vaping and drug use.
- Cats and other animals are not permitted.
- Bikes, scooters, skateboards and motorized equipment are not permitted.
- Violation of these rules may result in a ban from the dog park.
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