);
Connect with us


Business

Changes to The Forum and Surrounding Area Are Coming

Published

on

The Forum at Peachtree Corners
The Forum as imagined by North American Properties (The Forum renderings courtesy of North American Properties)

The changes coming to The Forum at Peachtree Parkway are perhaps the biggest thing happening in Peachtree Corners in a long time. So, it was probably no surprise that about 250-plus residents and stakeholders turned out for an information session on May 18 hosted by United Peachtree Corners Civic Association (UPCCA).

Tim Perry, managing partner of North American Properties (NAP) Atlanta location, presented the plans the developer has for the property.

For those who didn’t know his background, Perry explained that he’s a neighbor, living just five miles from Peachtree Corners. “[The Forum] has been on my morning commute for years. I’ve driven by it, sort of coveted it a little bit and thought… it has deteriorated so much over the past few years,” he told the audience.

Opportunity for improvement

Perry explained that he saw The Forum as a great opportunity to bring about a success similar to what NAP has done in other areas. He cited a property called Birkdale in the Charlotte, N.C. area, near Lake Norman, that’s like The Forum and The Avenue in East Cobb. It’s not as large but was developed with a similar strategy. Of course, NAP’s most successful local development, Avalon, is the measure for what mixed-use buildouts should be.

“We focus on places, not spaces. I’m sure all of you recognize this from Avalon. It’s not about the physical buildings,” Perry said. “It needs to be expressed with the brands, but it’s about the space between the buildings.”

While he lamented that a great property like The Forum had gone downhill, Perry was optimistic that it hadn’t hit rock bottom. “There’s a certain point [where these properties] can’t necessarily be revived. When you start getting into the [resale stores]… that tenant profile, it chases the rest of [the higher end tenants] out,” Perry said. “You really have to be able to change that perception and right that ship. And what that means is you have to be able to drive sales. This is all about driving sales.

“[The property] has been a victim of this really bad institutional ownership that… doesn’t necessarily invest on the operating expense side the way that you have to to keep these [types of investments] running,” he added.

Before looking at purchasing the property, Perry said NAP contacted the previous owner about investing in the location and helping to bring it back to its former luster, or even go one better and elevate its profile. In the mindset that a rising tide raises all ships, he reasoned that a corridor of luxury development would be good for everyone — not just The Forum.

“I started calling the owner,” he said. “[I’d say] ‘Hey, come on, let us be an investor. Let’s put some money in and stick with you and your partner in this.’”

Perry presented some plans. “We want to define downtown Peachtree Corners as this amazing community amenity that, again raises all tides,” Perry said. “And like a house, people don’t move to buy houses just for the bedrooms. They buy a house for the great kitchens where they spend time cooking, and dining rooms where they hang out for board games, and living rooms where they socialize with family and friends. And what great downtowns are, they are great social places where people convene and play boardgames in the plaza and spend time at concerts and have great meal options where people kind of get together.”

NAP plans to convert the empty Kinnucan’s location into a Food Hall with multiple food stalls (think a mini–Ponce City Market). Diners could sit indoors or at a patio outside the Food Hall or in the new North Court.
Plus, an outdoor seating area with small retail buildings (renderings courtesy of NAP)

Setting the record straight

In the end, the partnership didn’t materialize, and NAP purchased The Forum in March. “We will increase the operating expenses… at The Forum by about $2 million a year over what the previous owner invested on an annual basis,” Perry said.

The immediate fixes will include investments in music, lights, uniforms and opportunities to get to know the tenants. Things like replacing chewed-up speaker wires in flower beds, upgrading lights and fixing small things that aren’t noticeable when they’re done right — but can give an air of shabbiness when done wrong — cost $35,000, Perry said.

Before the land use meeting, Perry did his homework. Living so close to Peachtree Corners, he can access local posts on NextDoor. He wanted to see what people were saying.

“We always start with community engagement. One of the first calls we made here was, ‘What’s the community interaction here?’” he said.

Perry debunked some of the misinformation that’s been spreading.

“A hedge fund raised the rent,” said one post.

“We didn’t buy from the hedge fund. It was a core trust. The Forum has been going downhill for years. Even before COVID, it put in a liquor store. It’s not an optimistic picture,” Perry said. “There was a pretty dire picture with Williams Sonoma leaving, and even the tenants that were there were seeking something to buy into.”

“The city should buy the property and change it to an Avalon or have more family open field stuff,” wrote another poster.

“We’ll do the Avalon if the city wants to pay for it,” said Perry. He added that the city leaders have already shown tremendous enthusiasm for creating a vibrant downtown. He mentioned the subsidies to the Town Center, the foresight in building the pedestrian bridge over Peachtree Parkway and the planning for a walkable city center.

“The Forum is suffering because the prior owner was charging too much,” a NextDoor post said.

“Just for a very quick side note, it’s not about rent, y’all. It’s about sales. About 35% of [business] expenses are payroll, another 35% are cost of goods sold and 10% are [general and administrative costs], 10% are rent and 10% are profit. When their top line sales start suffering, the first thing that goes away is profit. Then comes the quality of the product and the quality of customers. So, it is all about sales,” Perry said.

He encouraged everyone to communicate with NAP and The Forum through social media channels if that’s how they feel most comfortable. “We do monitor our Instagram feeds, our Facebook feeds and all that other kind of stuff,” he said. “But we’re here to listen, and really do read these. So please let us know.”

Five-year plan

After setting up the premises, Perry showed what can be expected at The Forum in the next five years. He shared a conceptual plan for nine major improvements or additions to the property. City Councilman Eric Christ posted a comprehensive diagram outlining those items on a NextDoor post. Here’s his take (map pictured above):

1.   NAP plans to convert the empty Kinnucan’s location into a Food Hall with multiple food stalls (think a mini–Ponce City Market). Diners could sit indoors or at a patio outside the Food Hall or in the new North Court.

2.    The North Court will be built on the central parking spaces and feature an outdoor seating area with small retail buildings (2,000 square feet each) at both ends. While cars will continue to circulate on both sides of the North Court, the roadway will be raised to be even with the sidewalk height to facilitate pedestrian access to/from the North Court.

3.  A Center Court will also be built on the central parking spaces and feature a gathering area bounded by two tiny retail buildings (450 square feet each).

4.  At the Belk end is the South Court with the lawn, a gathering area with a performance stage and a concierge building with public restrooms and valet parking service.

5.  There’s another small retail building (2,400 square feet). Note that constructing items 2-5 removes about 200 parking spaces from The Forum’s main street.

6.  To replace lost parking spaces, NAP will build a parking deck. The parking deck will be built on the existing parking lot next to Belk. It will have 300 spaces on three floors and be about 35 feet high. Per Perry, the existing Belk building is approximately 28-30 feet high. For comparison, this is about half the size of the Town Center parking deck which has 617 spaces. You will be able to access the deck via car by coming in the main entrance and under the clock tower, but also by going behind the Belk building by Ted’s Montana Grill or by going behind the retail stores by the Aiomi restaurant end. Pedestrians would get from the deck to the main street by using the cut-through at Grace 1720. Removing 200 street parking spaces but adding a 300-space parking deck would net 100 more spaces for shoppers and diners.

7.    The entrance boulevard will be redesigned with sidewalks.

8.    A boutique hotel would be built above current parking spaces in the upper parking lot next to Peachtree Parkway. The room count has not been finalized, but the target range is 125 to 175 rooms. New dedicated parking for hotel guests would also be built. Note that items 1-8 are all permitted under the current zoning and while there are requirements for building heights, construction materials, etc., these proposed items do not require City Council approval.

9.   The final component is a proposed residential complex built above current parking spaces on the Peachtree Parkway side of The Forum. There will be 300 apartments, a mix of one- and two-bedroom, no three-bedroom, units The complex would also include new dedicated parking spaces for residents. The target market would be young professionals and empty nesters. Perry stated that at Avalon, there is one school-age child in all of the apartments at that site. Residing in a C-2 zoning district is not permitted, so item 9 would require a rezoning application, a hearing before the Planning Commission and a vote by the City Council before it could be constructed.

Regarding timing, items 1-7 will be underway in the next two years while items 8 (the hotel) and item 9 (the residential, if approved by council) are four to five years away.

Questions and answers

At the end of his presentation, Perry suggested rebranding the site with a new name. “The Forum is still going to be called ‘The Forum,’ but let’s float this out for the public forum.”

He reasoned that since The Forum will be cementing the downtown of Peachtree Corners, why not change the name to “The Forum at Peachtree Corners”? That question got no real reaction. It appeared the attendees were eager to have their concerns addressed.

“You mentioned housing units. Are those rented?” a man in the audience asked.

“They’re all rented. We don’t do homes. The restaurants really need some of the turnover, so, you have a whole new set of diners, one set of patrons every year,” said Perry. “And it’s kind of a big part of why these downtowns work.”

He added that the success of the city center creates concentric outgrowth with townhomes and single family detached homes further out. But the buildings aren’t so far away that someone who rented on the property and then decided they wanted to own nearby property couldn’t take advantage of the amenities.

“Have you done any traffic impact studies relative to all this development?” asked another person in the audience.

“The increase in traffic impact studies are part of the zoning submission; that’s on the way,” said Perry. He added that there is already a traffic circle proposed at one of the entrances.

Another person asked about the number of rooms in the proposed hotel and how that will impact parking at The Forum.

“Almost all the residential development has to self-park. …We took out 300 or 200 spaces of diagonal and stuff in the middle and replaced it with 300 that’s purely for commercial parking, so it’s actually increasing the amount of parking at The Forum,” Perry said. He added that the hotel will be boutique-style which typically has 125 or 150 rooms.

As the evening progressed, questions about parking, traffic, property values, public safety and a timeline of work were asked. In general, the reactions were favorable, and everyone appeared to leave with a feeling that the development was the right thing for the area.

Lines of communication stay open

UPCCA President Matt Lombardi said he was surprised that the queries weren’t more aggressive, and that the audience seemed accept Perry’s responses to the tougher questions.

“I haven’t received a single phone call or text or email with concerns or additional questions,” he said. “Just from what I observed at the event, Tim Perry was very transparent and seemed to want to listen to any concerns.”

But a few days later, City Councilman Eric Christ gave his synopsis of the townhall meeting on Nextdoor. It appeared that the detractors chose to save their remarks for social media:

“I would hope that our city would actually use all data available to make apartments sustainable, equitable and affordable. If the city is already adding so many apartments, it should ensure developers are doing so thoughtfully. Otherwise, all we’re doing is adding traffic without infrastructure.”

“As a handicap individual, this WAS the only shopping center I used as it was so easy to park and walk directly into the store. [I] went to Avalon once and never returned due to difficulty for handicap people.”

As Perry and Christ explained, none of the zoning changes have been enacted. The purpose of the townhall was to get community input. To have one’s voice heard, both men encourage those with questions or concerns to reach out instead of suffering in silence or just grumbling to neighbors.

“Over the next 90 to 120 days, we’re going to be going through city processes,” said Perry. “We have a very, very engaged social media, so I’ll be happy to answer questions on NextDoor, since I live so close. Follow our Instagram or Facebook or Twitter. We try to be really, really good at communicating, especially when there are things that are inconvenient.”

Residents are encouraged to contact NAP at naproperties.com, or connect through instagram.com/forumpeachpkwy, facebook.com/forumpeachpkwy or twitter.com/forumpeachpkwy. ■

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

Continue Reading

Business

Peachtree Corners Grows Business Opportunities Through Economic Development

Published

on

Two men sitting on chairs on a stage. They are holding microphones and answering questions from the audience at a business event

Most residents and business owners in Peachtree Corners probably think they know all about the economic development and strategic planning of Peachtree Corners, but do they really?

Peachtree Corners Business Association invited Peachtree Corners Economic Development Director Betrand Lapoire and Partnership Gwinnett Director of Economic Development Andrew Hickey to its After Hours Speaker Series on March 27 to discuss the city’s growth from a 1971 master plan to a bustling city with 42,000 inhabitants and 40,000 jobs.

Key points included the importance of business retention and expansion, with 24 projects last year creating 1,600 retained jobs, 1,600 new jobs and $250 million in new capital investment.

The Curiosity Lab, a world-class innovation center, was emphasized as a significant attraction. The city’s zoning and infrastructure plans were also discussed, focusing on balancing office and residential development to maintain a vibrant, sustainable community.

Matching jobs to residents

Although Peachtree Corners is just a teenager in terms of being an incorporated city, the foundation for this vibrant, fast-paced economic hub was laid more than 50 years ago by technology pioneer Paul Duke.

“Peachtree Corners was the first master-planned, business innovation technology park in metro Atlanta,” said Lapoire. “It was in response to the brain drain of technology with Georgia Tech graduates leaving the area.”

While the city may have a small-town feel, it’s the largest in Gwinnett County by population, but not land mass, he added.

Bertrand Lapoire of Peachtree Corners standing on stage at a podium speaking to the audience at a PCBA business event.
photo courtesy of Peachtree Corners Business Association

“The city started from a commercial, industrial, R&D base and then was expanded around it,” said Lapoire.

Though home to more than 42,000 residents, most of the jobs in Peachtree Corners are filled by people who live outside the city, he added.

“So we have this interesting mismatch, in a way, although not unusual,” said LaPoire. That creates traffic and transit issues. So that means that one of the solutions is to create more jobs here to fit the profile of the community.”

He presented charts that show professional services, consulting and engineering as the largest job categories. The next tier of businesses are wholesale and manufacturing.

“So we have a good mix of industry,” he said.

A five-year plan

The city has a five-year economic development plan (2023-2028) that outlines strategies for attracting and retaining businesses, with education and workforce development being key components.

Partnership Gwinnett has similar goals as Peachtree Corners, but on a larger scale.

“We are the county’s sales and marketing arm for all 17 cities now, and we receive funding from both municipal sources as well as existing businesses here — both in Gwinnett and outside of Gwinnett as well,” said Hickey.

He shared how Partnership Gwinnett is designed to drive a lot of major corporations toward doing business inside and with Gwinnett County.

Two men sitting in chairs on stage at a business event. They are holding microphones and speaking to the audience
photo courtesy of Peachtree Corners Business Association

“One of the biggest things that we talk about that I’m sure it seems like most of us here, if you live here, you work here, you understand it. It’s the diversity that exists here in Gwinnett,” he said. “With a diversity index of 85, that means if we walk out of the Hilton here and we say hello to somebody, there’s an 85% chance they’re from a different ethnic or cultural background than ourselves, which to you and I may seem normal because that’s the life that we live in.”

He added that for companies, there’s a tremendous value in that, whether they have stated values, or they’re just making hiring decisions to get a wide range of candidates to fill those roles. Additionally, because of the proximity to Atlanta, Gwinnett County has a great labor draw.

Partnership Gwinnett

Partnership Gwinnett plays a significant role in recruiting businesses, expanding existing companies and developing the workforce. Hickey showed how the organization was involved with more than 24 projects last year.

“A majority of those were expansions, and that is a common thread you’ll see in economic development,” he said. “In business retention, expansion is so vital to working with our existing companies to make sure that they have the resources they need.”

He added that’s what leads to new investment and job creation in the community.

The organization also focuses on redevelopment projects, working with cities and the county to improve infrastructure and community amenities — especially strong educational institutions such Georgia Gwinnett College, Philadelphia College of Osteopathic Medicine and others.

Quality of life

In closing, both men stressed the importance of recruiting companies and developing the workforce, along with one aspect that means a lot but may not be as obvious — quality of life.

“It’s definitely evident that people like to work where they live — the whole live, work play experience,” said Hickey. “I joke that the part that people really have the most questions about, and are most excited to learn about, is new events at The Forum or Gwinnett Place Mall.”

Although they want to know what’s the next major company coming to Gwinnett, people REALLY want to know about how to spend their leisure time.

A man with short dark hair and glasses on stage behind a podium talking to the audience at a business event
photo courtesy of Peachtree Corners Business Association

“That speaks to the importance of ensuring that we have a great community,” he said. “So at Partnership Gwinnett we work with all of our cities, and the county government as well, [on] a kind of a best-practices trip.”

He added that the peer tour allows everyone to know what the neighboring communities are doing and share the good news.

“We will take all of these elected officials, but also city staff, to different cities across the Southeast,” he said. “Last year, I believe they went to Huntsville, and have been to Greenville, Chattanooga — all cities that have done some really cool redevelopments that have taken their city to the next level. Our goal is to learn from them.”

Continue Reading

Business

Two Peachtree Corners Business Leaders Named Finalists for EY Entrepreneur Award

Published

on

Ernst & Young’s Entrepreneur Of The Year celebrates ambitious entrepreneurs who are shaping the future

Ernst & Young LLP (EY US) recently announced the finalists for the prestigious Entrepreneur Of The Year 2025 Southeast Award, and two local, Peachtree Corners business leaders — David Quirk, president and CEO of DLB Associates Consulting Engineers PC and Erin Hanson, founder and CEO of Guardian Sports — made the list.

Middle-aged woman with shoulder-length blonde hair and bright blue eyes. She's wearing a black blazer and white top. Her head is tilted to the side and she's smiling.
Erin Hanson; photo courtesy of Ernst & Young

Hanson’s Guardian Sports is a family-owned company dedicated to serving athletes through safety and performance improvements in sports equipment. Major products include the Guardian Cap, PEARL ball and Guardian Infill serving the sports industry.

A man with short brown hair and a short facial hair wearing a blue suit jacket and light blue button up shirt. He's standing outside with his arms crossed in front of him.
David Quirk; photo courtesy of Ernst & Young

DLB Associates is a U.S.-based consulting engineering firm specializing in mission-critical and complex built environments. With more than 40 years of expertise, DLB delivers innovative, technology-driven solutions in engineering, commissioning and operations worldwide.

Celebrating entrepreneurial leaders

Now in its 40th year, Entrepreneur Of The Year recognizes the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and making a profound impact on communities. The program honors those entrepreneurs whose innovations shape the future and pave the way for a thriving economy and a hopeful tomorrow.

The Southeast program celebrates entrepreneurs from Alabama, Georgia, North Carolina, South Carolina and Tennessee.

An independent panel of judges selected 36 finalists for their entrepreneurial spirit, purpose, growth and lasting impact in building long-term value.

“This year’s finalists are leading examples of innovation, perseverance and resilience, illuminating paths to a brighter future for their industries and communities,” said Chevy Arnold, Entrepreneur Of The Year Southeast Program co-director.

“Their commitment to excellence transforms challenges into opportunities, inspiring us all,” added Kimberly Kicklighter, Entrepreneur Of The Year Southeast Program co-director.

Entrepreneur Of The Year honors many different types of business leaders for their ingenuity, courage and entrepreneurial spirit.

The program showcases original founders who bootstrapped their business from inception or who raised outside capital to grow their company; transformational CEOs who infused innovation into an existing organization to catapult its trajectory; and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

Including Quirk and Hanson, the 2025 Southeast finalists are:

  • Marc Hodulich | 29029 | Atlanta, Georgia
  • Damon Stafford | Alpine Intel | Charlotte, North Carolina
  • Lou Hensley | Aspida | Durham, North Carolina
  • Matthew Dent | Buffalo Rock Company | Birmingham, Alabama
  • Melanie Little | Colonial Pipeline Company | Alpharetta, Georgia
  • Will Bartholomew | D1 Training | Franklin, Tennessee
  • Rene Diaz | Diaz Foods | Atlanta, Georgia
  • David Quirk | DLB Associates Consulting Engineers PC | Peachtree Corners, Georgia
  • Markus Scott | EyeQ Monitoring | Atlanta, Georgia
  • Jon Gosier | FilmHedge | Atlanta, Georgia
  • John Fitzpatrick | Force Marketing | Atlanta, Georgia
  • Dr. Barry Patel | Galt Companies | Atlanta, Georgia
  • Dr. Wade Smith | Galt Companies | Atlanta, Georgia
  • Charles Gillespie | Gambling.com Group | Charlotte, North Carolina
  • Kevin McCrystle | Gambling.com Group | Charlotte, North Carolina
  • Mike Griffin | Griffin Brothers Companies | Cornelius, North Carolina
  • Erin Hanson | Guardian Sports | Peachtree Corners, Georgia
  • Dan Beem | Hissho Sushi | Charlotte, North Carolina
  • Aaron Siegel | Home Team BBQ | Charleston, South Carolina
  • Marc Murphy | Ignite Digital Services | Charleston, South Carolina
  • Miller Chalk | Inglett & Stubbs, LLC | Mableton, Georgia
  • Liza Rodewald | Instant Teams | Southern Pines, North Carolina
  • Stephen Andresen | McClancy Foods & Flavors | Fort Mill, South Carolina
  • Travis LeFever | Mission Mobile Medical Group | Greensboro, North Carolina
  • Cyrus Mojdehi | Northway Homes | Charlotte, North Carolina
  • Connor Ryan | NutraSky | Alpharetta, Georgia
  • Fritz Owens | OTR Solutions | Roswell, Georgia
  • Christopher Chuang | Relay, Inc. | Raleigh, North Carolina
  • Kurt Jacobus | restor3d, Inc. | Durham, North Carolina
  • Tom Kendrot | Shearwater Health | Nashville, Tennessee
  • Teak Shore | Southern Lighting Source | Cumberland, Georgia
  • Cindy Eckert | Sprout Pharmaceuticals | Raleigh, North Carolina
  • Bryan Moore | TalkShopLive Inc. | Nashville, Tennessee
  • Tina Moore | TalkShopLive Inc. | Nashville, Tennessee
  • Igor Marinelli | Tractian | Atlanta, Georgia
  • Joan Butters | Xsolis | Franklin, Tennessee

You can learn more about the finalists at ey.com/en_us/entrepreneur-of-the-year-us/southeast/winners-finalists.

Regional award winners will be announced on June 25 during a special celebration. The winners will then be considered by the national independent panel of judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies.

About Entrepreneur Of The Year

Founded in 1986, Entrepreneur Of The Year has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the U.S., and it has since expanded to nearly 60 countries globally.

The U.S. program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced. 

The overall national winner represents the U.S. at the EY World Entrepreneur Of The Year™ competition.

For more about the award, visit ey.com/us/eoy.

Continue Reading

Business

SCB Construction Group Partners with CGA Reps on New Peachtree Corners HQ

Published

on

Rendering of a new, modern CGA Reps HQ in Peachtree Corners

SCB Construction Group, freshly rebranded from SteelCo, secures construction project with CGA Reps for new office HQ in Peachtree Corners

SCB Construction Group has announced a strategic partnership with CGA Reps to build a new office headquarters in Peachtree Corners. The project, encompassing approximately 26,000 square feet of innovative workspace, marks a significant milestone in advancing CGA Reps’ corporate vision while showcasing SBA Construction Group’s commitment to delivering transformative construction solutions.

In collaboration with Oakley Real Estate Partners — serving as developers of the project on behalf of CGA Reps — this venture reflects a united effort to bring cutting-edge design (from Smallwood architecture firm) and operational excellence to the commercial kitchen equipment industry.

The announcement follows several high-profile projects for SCB Construction Group in 2024, including a 72,500-square-foot manufacturing center and headquarters for Process Equipment & Controls, an impressive interior build-out for Courtesy Ford Conyers’ commercial service center and the Phase 1 completion for StoreEase Loganville — recently honored as a 2024 Smart Facility of the Year by Modern Storage Media.

A bold new chapter for CGA Reps

The new 25,890-square-foot headquarters is designed to be more than just a workplace — it is envisioned as an inspiring environment that serves both client engagements and employee creativity. CGA Reps is recognized as an industry expert in commercial kitchen equipment, representing leading manufacturers, warehousing, distributing and installing everything from fryers to commercial walk-in freezers.

Rendering of a new, modern building for CGA Reps in Peachtree Corners
Rendering courtesy of SCB Construction Group and CGA Reps

The facility’s design reflects this expertise, featuring a dedicated approximately 9,000-square-foot showroom kitchen that will host equipment demonstrations, tradeshows and webinars. This dynamic space will allow CGA Reps to showcase its comprehensive product range and provide clients with hands-on experiences of the latest commercial kitchen innovations.

A standout feature of the project is its innovative approach to stormwater management. With the site comprising only three acres, sufficient space for a traditional detention pond does not exist. To overcome this challenge, the design includes an underground detention system located beneath the truck court to efficiently handle all stormwater runoff.

This solution not only maximizes the use of the available land but also reinforces CGA Reps’ commitment to sustainable practices.

“We are excited to embark on this project with CGA Reps,” said Jay Bailey, CEO of SCB Construction Group. “This partnership underscores our commitment to customer excellence in design and construction, and it is a testament to the trust our clients place in our ability to deliver projects that not only meet but exceed expectations.”

Delivering excellence through proven expertise

SCB Construction Group’s track record in 2024 has been nothing short of remarkable. Earlier in the year, the company completed a 72,500 square foot manufacturing center for Process Equipment & Controls, integrating office space within a dynamic production facility.

This project was celebrated for its innovative design that balanced operational efficiency with a modern aesthetic, utilizing IMP panels to mimic tilt-up concrete, setting new standards for manufacturing environments.

Similarly, the interior build-out for Courtesy Ford Conyers’ commercial service center demonstrated SCB Construction Group’s ability to transform conventional spaces into functional and attractive environments that cater to both customer and staff needs.

The company’s commitment to quality and precision was again evident in the successful Phase 1 completion for StoreEase Loganville. This project, which recently earned the distinction of a 2024 Smart Facility of the Year by Modern Storage Media, highlights SCB Construction Group’s forward-thinking approach to construction and design, incorporating smart technologies and design that enhance sustainability and operational efficiency.

A rebranding that reflects a vision for the future

In a move that signals its evolution and growth, SCB Construction Group has recently rebranded from its former identity, SteelCo Buildings, as it spins off its construction division. This strategic rebranding is not merely cosmetic — it represents a renewed commitment to capabilities, credibility and client-focused service.

The refreshed brand is anchored by a new tagline “Deep Expertise, High Expectations” and a clear brand promise that communicates the company’s mission: to craft exceptional construction experiences based on precision, innovation and trust.

“Our rebranding is about more than just a new name or logo; it’s a renewed promise to our clients and communities,” explained Robert Lee, marketing director at SCB Construction Group. “We believe that our updated brand identity, including our invigorated tagline and mission statement, encapsulates our dedication to pushing the boundaries of design and construction. It reflects our commitment to creating spaces that are as inspiring as they are functional.”

Transforming spaces to inspire and connect

The new headquarters for CGA Reps is expected to become a landmark facility in Peachtree Corners. Beyond its impressive architectural design and advanced construction techniques, the building is planned as a hub for innovation and collaboration.

Rendering of a new, modern building for CGA Reps in Peachtree Corners
Rendering courtesy of SCB Construction Group and CGA Reps

The interior build-out will include dynamic client reception areas, interactive meeting rooms, and dedicated spaces designed to foster creativity and teamwork among employees. The layout is crafted to ensure that every area of the facility contributes to a productive and inspiring work environment.

“By investing in this state-of-the-art facility, CGA Reps is making a strong statement about the future of work,” said Bryan Young, VP of construction at SCB Construction Group. “Our team is dedicated to designing and building spaces that not only serve the immediate needs of our clients but also create environments that motivate and inspire. The new headquarters will be a testament to that vision.”

Looking ahead

The partnership between SCB Construction Group and CGA Reps marks a significant step forward for both companies. As SCB Construction Group continues to build on its legacy of excellence and innovation, this project is poised to set a new benchmark for modern office headquarters design in the region.

With a strategic focus on creating spaces that inspire, connect and drive success, the future looks promising for both SCB Construction Group and its esteemed partner, CGA Reps.

For more information on the new headquarters project or to learn more about SCB Construction Group’s portfolio, visit scbcg.com.

Continue Reading

Read the Digital Edition

Subscribe

Peachtree Corners Life

Topics and Categories

Trending

Copyright © 2024 Mighty Rockets LLC, powered by WordPress.

Get Weekly Updates!

Get Weekly Updates!

Don't miss out on the latest news, updates, and stories about Peachtree Corners.

Check out our podcasts: Peachtree Corners Life, Capitalist Sage and the Ed Hour

You have Successfully Subscribed!