Business
County Leader Predicts Continued Prosperity for Southwest Gwinnett
Gwinnett Chamber President Nick Masino cited a diverse population, quality workforce, and desirable quality of life as factors that attract businesses.
Although Nick Masino, president and CEO of The Gwinnett Chamber of Commerce, isn’t shy about being a graduate of The Ohio State University, he’s proven many times over that Georgia stays on his mind — especially Gwinnett County.
His role in the Chamber has helped Gwinnett achieve five-star accreditation from the US Chamber. This achievement is bestowed upon organizations that rank among the top 1% nationwide for best business practices.
That means that Masino and the Chamber are good at their job of touting the outstanding economic development opportunities in the state and the county. Masino never tires of explaining why Gwinnett County is expected to double its population in the next 20 years.
He also shares how area leaders are working to make sure the growth is beneficial to those who live here now and those who will eventually call this part of the world their home.
Masino spoke at the Southwest Gwinnett Chamber of Commerce’s First Friday breakfast in December to give an overview of the successes already taking place in the region and a forward look at the developments on the horizon.
Photos below by Bruce Johnson.
Path to community service
Masino kind of fell into community development 25 years ago when he got a notice that a rezoning plan was being discussed for property across from his home in Suwanee. He attended the meeting and realized how important resident voices are in the building of a neighborhood — and an entire city. Instead of just showing up for controversial topics of discussion, he began attending every meeting to learn more about his community.
“I didn’t have an axe to grind, and I was interested in running for office,” Masino said. “When they realized that, they asked me to apply for a position on the Planning and Zoning Board of Appeals.
That led to a stint as the youngest mayor in the state’s history — the record has since been broken — and his circuitous route to his current position heading the largest individual civil service organization in the country.
“I just got engaged in the community. I loved my time serving as mayor of the city of Suwanee. I did it for eight years,” Masino said. I’m proud we had 15 acres of parkland when I started, and we had 350 when I left. There was no identifiable downtown and we built one in the town center.”
When asked about future trends for 2023 and beyond that will impact Southwest Gwinnett, he mentioned the Intuitive Surgical headquarters move to Peachtree Corners. “It’s going to affect this area; it’s going to flow over into Sandy Springs and Dunwoody. It’s a big deal,” he said.
Award recognizes government efforts
Masino added that in November, Intuitive, Gwinnett County Government, City of Peachtree Corners and Partnership Gwinnett received the Large Community Deal of the Year Award at the Georgia Economic Developers Association Annual Awards.
The Deal of the Year Awards recognizes outstanding achievements in new business expansion or relocation that have significant community support and meet economic development goals.
Intuitive, a global technology leader in minimally invasive care and a pioneer of robotic-assisted surgery, announced in 2021 that its expansion in the city of Peachtree Corners would include a $500 million capital investment and 1,200 new jobs. The company expects the campus expansion, which includes new construction and renovations with engineering, manufacturing, office and training space totaling more than 750,000 square feet, will finish in the next few years, according to a press release.
“This project has a meaningful impact on our community,” said Gwinnett County Board of Commissioners Chairwoman Nicole Love Hendrickson in a written statement. “It positively benefits and supports our diverse residents and educational institutions, as well as fosters innovation that changes the world.”
Intuitive currently employs approximately 180 professionals and plans to hire for a variety of high-paying jobs, as well as collaborate with local elementary, secondary and tertiary educational institutions to support curriculum in artificial intelligence and science, technology, engineering and math (STEM).
Partnership Gwinnett managed the project in collaboration with the Georgia Department of Economic Development, Metro Atlanta Chamber, Gwinnett County Government, City of Peachtree Corners and Georgia Power.
Partnership Gwinnett, a public/private initiative, drives economic prosperity by attracting, expanding and retaining quality businesses; aligning and developing diverse talent while contributing to the exceptional quality of life in Gwinnett County. Since 2007, the organization has contributed to more than 32,000 new jobs and $3.7 billion in capital investment.
Southwest Gwinnett benefits businesses
“Why did they choose Peachtree Corners?” Masino put the question to the audience.
He pointed out two major factors that keep businesses coming to Southwest Gwinnett:
- The area already had proven successful for Intuitive for about a decade. Great relationships with local and state government, a compatible work force and a robust community with good schools and an exceptional quality of life demonstrated how expanding the operation would be a wise decision.
- The area has diversity. “We are in the Census estimates of this year as the fifth most diverse county in the United States,” said Masino. Although the population isn’t quite at a million people, it’s a mix of many races and ethnicities.
“When we go to recruit, retain and expand businesses outside of Gwinnett, outside of the region, outside the state and outside of the country, we say if you bring your business here, or if you want to try a new division, you want to hire at a new product or service and you want to test it here, we’re what the rest of the United States will be in 20 years. And if you’re successful today, you have a chance to be relevant the next 20 years.”
With about a quarter of the residents having been born outside the U.S., Gwinnett has many languages, customs and points of view that are compatible with an international outlook.
Although he didn’t bring a crystal ball with him, Masino predicted that Southwest Gwinnett will continue to prosper and set an economic example for the rest of the region as well as the rest of the country.
The Peachtree Corners Business Association (PCBA) awarded a check for $500 to the United Way of Greater Atlanta (Gwinnett County) at their Business After Hours networking event in November.
The local organization was chosen by PCBA’s Outreach Committee because of their commitment to providing assistance and bettering the lives of children within the community.
United Way of Greater Atlanta
The mission of United Way of Greater Atlanta is to engage and bring together people and resources to drive sustainable and equitable improvements in the well-being of children, families and individuals in local communities.
“Greater Atlanta is one of the most vibrant regions in the country, but the region has significant barriers to realizing its potential in the future because of its continued ranking at the bottom of the list of metro areas in income mobility,” stated Vanessa Roussell, United Way senior director of corporate relations.
“Children born in low-income households have only a 4% chance of getting out of poverty in their lifetime,” she continued. “We at United Way of Greater Atlanta don’t like those odds. Our work is about changing them so that children — regardless of where they’re born — have the chance to realize their potential and build lives that sustain themselves, their families and their communities.
Assessing needs within the county
The organization’s goal is to help every child unlock their full potential, by improving education, healthcare, resources and economic mobility in the communities where they live. Their “every child program” includes every child in Gwinnett.
Based on the 2023 census track for Gwinnett County, 94,308 people living in Gwinnett County are at risk, particularly in and around Sugar Hill/Buford, Duluth, Norcross, Lawrenceville, Lilburn and Snellville. The highest-need residents are located in the I-85 corridor, mainly around Duluth, Norcross and Lilburn.
Giving back to support the community
“The PCBA is proud to donate a check for $500 to United Way of Greater Atlanta (Gwinnett County),” said PCBA President, Lisa Proctor. “Our outreach committee and board are committed to supporting our community, and investing in the well-being of the children in our community aligns with our core principles. We know that our dollars will be targeted to help those at highest risk … We are glad to have the local Gwinnett chapter located right in our community.”
Funds for the PCBA Community Outreach Program are raised throughout the year from PCBA membership, sponsorship and an annual charity event. Donations and scholarships are awarded at their monthly events so that members have the opportunity to learn more about the community organizations and their programs.
Over the past 12 years, the PCBA has awarded 19 scholarships to outstanding graduating high school seniors and donated in excess of $165,500 back into the community.
About Peachtree Corners Business Association
“Where businesses come to grow,” the Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach and opportunities for member businesses and professionals to connect, develop, grow and prosper.
The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro Atlanta area.
For more information visit peachtreecornersba.com.
The strategic acquisition strengthens TransPak’s Southeast presence and expands their capabilities in custom packaging for military, aerospace and high-value equipment.
TransPak, a global leader in logistics, packaging and crating services, recently announced the acquisition of Reid Packaging, a long-standing provider of custom packaging solutions based in Peachtree Corners. Both family-owned and operated companies share a deep-rooted commitment to quality craftsmanship, reliability and customer service, making the acquisition a natural fit.
Reid Packaging, founded in 1982, has distinguished itself as the go-to customer industrial packager in the metro Atlanta region, providing corrugated, foam and custom-engineered crating solutions, particularly in the military and aerospace industries.
Under the ownership of Ward Phillips since 2008, the company has grown to become one of the largest packaging facilities in the region, with a 60,000-square-foot site.
The acquisition will allow TransPak to expand its local manufacturing capabilities in the Southeast, while leveraging Reid Packaging’s expertise in specialized and heavy-duty custom crates.
Strategic Atlanta location and enhanced capabilities
The acquisition is part of TransPak’s strategic expansion into the Atlanta market, a critical logistics hub for both the renewable energy and semiconductor industries.
“We’re thrilled to welcome Reid Packaging into the TransPak family,” said Tomas Molet, executive vice president of East and Midwest Operations, TransPak. “With Reid Packaging’s prime location in Peachtree Corners, we are now able to serve customers throughout the Southeast, including direct routes to the Carolinas and beyond. This acquisition strengthens our ability to meet the needs of existing clients, especially those in the semiconductor and renewable energy sectors.”
In addition to the strategic location, the acquisition brings new manufacturing capabilities to TransPak’s East Coast operations. Reid Packaging’s facility is now the largest of TransPak’s locations in the region. Its offerings include enhanced services, such as heavy-duty and triple-wall corrugated packaging, which will enable TransPak to meet the growing demand for custom-designed packaging solutions for fragile, high-value equipment.
Commitment to employees and leadership appointments
A key focus of the acquisition was ensuring a smooth transition for Reid Packaging’s employees.
“We made a commitment to Ward Phillips to take care of the staff, and we’ve delivered on that promise,” said Molet. “All employees were retained, and we’ve introduced benefits they previously didn’t have as part of our commitment to making this a positive transition for everyone involved.”
Amanda Gautney, a longtime member of TransPak’s leadership team, has been appointed as the operations manager for the Peachtree Corners facility. “I’m excited to work with the team at Reid and continue the legacy of this respected company,” said Gautney.
Looking forward in Atlanta
TransPak plans to continue operating under the Reid Packaging name for the immediate future. However, the facility will gradually transition to full integration under the TransPak brand, reflecting the shared values and commitment to quality of both companies.
About TransPak
Headquartered in Silicon Valley, TransPak has been providing innovative and cost-effective design, crating, packaging and global logistics for over 70 years.
As a customer-focused, women- and family-owned company, TransPak combines the agility of a small business with the reliability of a global powerhouse. TransPak lives by the slogan, “We make it happen,” ensuring that high-value, fragile, and oversized goods reach their destinations safely and efficiently.
For more information about TransPak, visit transpak.com.
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