As a refugee fleeing the war in Vietnam, Tim Le never envisioned the life he has today. With his wife Amy, they have a real estate business with officers in Peachtree Corners and Duluth.
Possibly more important, he is an advocate for the American dream for those with comparable stories as his — and for those who’ve never had to endure the uncertainties of a poverty-stricken homeland.
Hard choices to get to safety
Le came to the U.S. in 1982 when he was nine after leaving Vietnam by boat. He said it was it was an extremely dangerous time, so the family traveled in small groups. Le was with his parents, and his sister was with an uncle.
“We had to separate the families to minimize the risk. In times of turmoil, you have to make a decision — and then no matter how hard it is, you just have to stick with it,” Le said. “And that’s what our whole extended family did.”
Slowly, they put together their escape plans and eventually left, he said. “But my sister took it very hard.”
In the Vietnamese culture, family unity is extraordinarily strong so the abandonment his sister felt at the time has remained. “I’m sure they didn’t make that decision lightly,” said Le. “But she was only six at the time and it cost so much money to leave. I have two other sisters that had to stay back.”
Through the journey, a cousin’s boat sank. Everyone perished except one survivor who chose to live in Canada. She was just a teen at the time, and recently revealed to the family that she had been raped by pirates before eventually finding a home.
“These things that happened long ago stay with us,” said Le. “You think you’ve gotten over them and sometimes they bubble up years later.”
That’s one reason family and community responsibilities mean so much to Le.
From California to Georgia
His family was sent to Chicago for a little while, but ended up in California, where Le met his wife in junior high school.
Le completed San Bernardino High School in 1990 before going to college at California Polytech Pomona, where he graduated with a degree in Mechanical Engineering in 1995. “Since then, I have worked as a Senior Equipment Engineer for NEC Electronics USA and eventually became an entrepreneur and real estate investor,” he said.
Although California presented many opportunities, it was fraught with challenges. “California is really tough because everything is so expensive,” said Le. “That is why we feel so blessed that we live in the state of Georgia, especially Peachtree Corners. …I feel safe in business. The regulations and everything are pretty good.”
In California, Le said he grew up in the ghettos. When he and his wife became professionals, the competition was almost unbearable. “Competing just to climb that ladder, the corporate politics is tough, especially if you’re a minority,” he said. “I did my time and then in 2001, we had a recession. The internet bubble burst.”
He obtained a real estate license and began investing in properties. Le is quick to point out that he wasn’t a flipper. “Flipping is just doing a job, but if you hold onto real estate for the long term, that’s an investment,” he said.
With real estate costs so exorbitant in California, it took all their savings, plus borrowing from friends and family, just to get the 50% down payment to get the credit for the remaining cost. “We had to get everything out just to do one project. So, we were like, ‘Let’s look at another option,’” said Le.
In the 1990s, his uncle sponsored hundreds of families who had been in refugee camps to come to the United States. Many bypassed California because the jobs were so hard to come by. They started looking to different locations and Atlanta became a huge draw because of the 1996 Olympics.
“We sold our house in California and we were able to bring a significant amount of money with us,” said Le.
Strong community ties
The couple continued in the real estate business and now the family is entrenched in the community. Le has been on the Gateway Community Improvement District board since 2012 and he is a member of the Gwinnett Rotary Club. He is also involved with the Vietnamese community and the Asian American and Pacific Islanders activities.
Le serves on the board of the Georgia Department of Community Affairs, the Peachtree Corners Downtown Development Authority, Leadership Gwinnett and the Gwinnett Chamber of Commerce.
Both Tim and Amy are involved with nonprofit organizations that are focused on helping new refugees that come to the United States, as well as the Vietnamese American Chamber of Commerce, to help other business owners from their country be more effective and more efficient.
“We educate them about resources from the mainstream community or chamber,” said Le. “For example, when the SBA EIDL loan program was introduced or the stimulus package came out, our chamber put together a campaign to let the business owners know about the available resources.”
They even helped businesses fill out the application.
Building business in Peachtree Corners
Le’s Peachtree Corners office is another example of making the best of a dire situation. “It was vacant for …a few years. The grass in the front …was like six feet high. It got put on the market, so we put in an offer and then the owner went into bankruptcy,” Le said.
After a long process, the property finally became his and the company rehabbed it into mid-level office space.
“We took a blighted property and then turned it around, and we brought a whole bunch of businesses into the building,” said Le. “It brings a lot of tax revenue into the city.” Peachtree Corners doesn’t have a residential property tax, so the revenue that comes from business licensing is significant.
“We have pretty good leadership that makes the city grow without increasing or establishing the city tax,” he said. Le added that he believes in the city government’s vision and is confident that some of the issues, such as affordable housing, staffing issues and safety, will get resolved.
“There’s a reason why I also serve on the Department of Community Affairs,” Le said. “We deal with Section Eight, and the problem is we don’t have funding to subsidize housing for low-income families.”
Le added that there are developers who’d like to establish more affordable housing, but there’s a way to do it that will fit in with the city’s master plan. “We’re already seeing development projects that are mixing business and residential, but in a different way,” he explained. “That’s a healthy community.”
“We just have to keep balance in mind, and we won’t have to look to different counties or other parts of Gwinnett for our labor force,” Le continued. “We can accommodate them right here. Peachtree Corners is a wonderful place. I’m confident it will remain so.”
Honoring his heritage and his adopted country
Although Le loves his adopted country, his family keeps many aspects of their culture alive. For example, he and his wife speak to each other in both English and Vietnamese. His parents prefer to converse in Vietnamese when interacting with the family.
“My parents lived in Rialto, California where my father was in the landscape, and later the water purification, business until they moved to Norcross in 2005,” Le said. “We are blessed to have them in Georgia.”
He added, “I am grateful for the Americans that fought for democracy and freedom throughout the world. I am also grateful for America helping and admitting all of the Vietnamese refugees into the United States and giving us the platform to build our foundation to prosper and thrive.”
The friends he has made, the things he’s learned and the opportunities he’s had to prosper and help others mean a lot to Le.
“I think that’s the key — it’s understanding the other culture, because when we understand them, we will have freedom. And the thing is, as human beings when we see somebody that’s different, then we have something against them,” he said. “If you understand them and understand their culture, then it reduces fear,” Le pointed out. “Like our staff here …we have pretty much every nationality represented.”
Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.
Leroy Hite, founder of Cutting Edge Firewood, was honored with the Distinguished Alumni Award from Berry College in August
Berry College recently awarded its annual Distinguished Alumni Award for Entrepreneurial Spirit to Leroy Hite, founder of Cutting Edge Firewood (and Berry College graduate, class of 2008). The annual award recognizes and honors alumni who have demonstrated a range of positive entrepreneurial skills — including a commitment to turning a dream into a reality, the vision to create an enterprise, the courage to assume risks and the ability to make changes and take advantage of new opportunities.
“This award holds a special place in my heart, maybe more than any other I’ve ever received,” said Hite. “Being recognized by my alma mater is incredibly meaningful to me. My entrepreneurial journey began at Berry College. It’s where that initial spark was ignited, and honestly, I’m not sure I’d be where I am today without it. Berry nurtured my curiosity, drive and resilience — the key ingredients to entrepreneurship.”
Innovative entrepreneurship
Berry College professor and leader of the school’s Entrepreneurship Program, Dr. Paula Englis, said that Hite took every class she offered. And when those ran out, he did directed studies with her.
Hite was nominated by Berry alumni Alison Ritter, class of 1994. Georgia Governor Brian Kemp also supported Hite’s nomination.
“As a small business owner myself, I have strong appreciation for and recognize the perseverance it takes to build a business from the ground up,” said Kemp. “Leroy’s innovative approach to the firewood industry, focusing on product quality and customer service, mirrors the entrepreneurial spirit that has long driven Georgia’s economic success.”
The company
When Hite founded Cutting Edge Firewood in 2013, he created the world’s first luxury firewood and cooking wood company. He reinvented everything about the firewood industry, from how firewood is dried and stored to how it’s packaged, shipped and delivered. When the company began, it was just Leroy with a one truck and a trailer. Now Cutting Edge Firewood employs 40, stocks enough inventory to fill its 40,000-square-foot Peachtree Corners warehouse and ships wood to all 50 states.
The wide variety of wood from Cutting Edge undergoes a special drying process to ensure that it’s free from unwanted pests, mold or fungus and provides an unmatched clean and bright burn with pleasant aroma. Their focus on process and the use of hardwoods such as oak, hickory, cherry, apple, pecan and maple ensures their customers receive the highest quality firewood, cooking wood and pizza wood possible.
Cornerstone Christian Academy was recently awarded a Top Workplaces 2024 honor by The Atlanta Journal-Constitution. Recipients of this annual award are chosen solely from employee feedback gathered through a third-party survey administered by Energage, LLC. The anonymous survey uniquely measures multiple culture drivers that are critical to the success of any organization, including alignment, execution and connection.
In addition to their place on the 2024 list, Cornerstone was also ranked number one among small businesses and won a special award for company “Communication.”
“We were extremely humbled to hear that we were not only named on the list, but ranked first among small companies,” shared Colin Creel, headmaster at Cornerstone. “I am very thankful our staff has received this public validation of the amazing work that occurs here at Cornerstone. Our staff deserves all of the accolades they are receiving; Cornerstone is a very special place because of them.”
2024 marks the 14th year the AJC has recognized metro Atlanta businesses with the Top Workplaces award. And it’s the third time that Cornerstone has been named to the top spot in their category. This year’s recipients were selected from over 9,000 nominated companies and honored at an awards ceremony held at the Georgia Aquarium on August 14.
The Gwinnett County Public Library, through its foundation, awarded a total of $3,000 to two recent graduates of the New Start Entrepreneurship Incubator program.
The New Start Entrepreneurship Incubator (NSEI) provides business education for formerly incarcerated individuals through in-person classes, online coursework and a robust network of mentors and community partners. NSEI is specifically geared towards the reentry population, which, in Georgia, is disproportionately minority populations and people of color.
The program’s culmination occurs at Launchpad, an event where the budding entrepreneurs pitch their businesses to community business leaders. They are judged on several criteria, and the strongest pitches win.
Award Recipients
Johanna Ortiz, CEO and founder of America’s Choice Roofing was awarded the $2,000 Outstanding Business Pitch, First Place honor.
After working for a roofing company and becoming the top sales rep within a year, Johanna started noticing things she thought should be done differently. With a small amount of funding and a big passion, she started America’s Choice Roofing in December of 2023.
Johanna says her inspiration is her mother, who brought them to the United States when Johanna was very young. They arrived with nothing more than a suitcase and a blanket, but her mother worked incredibly hard to make sure they never went to bed hungry. Johanna says the best lesson her mother taught her is that if you put in the effort, nothing is impossible.
Juliette Sims-Owens, founder of CleverGirl Virtual Assistant Service was awarded the $1,000 Outstanding Business Pitch, Second Place honor.
Juliette worked in administrative support for more than 25 years, before deciding to start her own company. With a passion for organization and efficiency, she helps businesses streamline their operations and achieve their goals. CleverGirl Virtual Assistant Service offers project-based work solutions tailored to the unique needs of the gig economy.
As the demand for freelance and subcontract work continues to grow, so does the need for support for those providing it. CleverGirl provides scheduling and calendar management, precise data entry, transcription, crafted communication, website content oversight and email handling.