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Peachtree Corners Launches App to Keep Local Dollars in the City

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Choose PTC

Choose PTC will reward patrons for spending at small businesses with more to spend at all local merchants.

The City of Peachtree Corners is creating a new way for businesses to help consumers keep money circulating within the community. Developed by the city, a new app called ChoosePTC gives local businesses a way to attract more customers, engage with consumers, and boost revenues while helping to support the community.

ChoosePTC is a free platform funded by the City of Peachtree Corners designed to reward residents and visitors with PTC Points for shopping at local businesses in Peachtree Corners.

Each local reward point equals $1, which can be easily redeemed at local businesses that choose to participate. Businesses that accept PTC points, called Redeeming Businesses, will be reimbursed directly by the city for the full value of the transaction.

Choose PTC is designed to empower community members to shop local and support hard-working small business owners and employees in their neighborhood and surrounding communities.

Through profiles and stories within the app, Choose PTC shines a spotlight on local businesses and gives them a way to attract more customers.

App users can discover the diversity of local businesses, get to know the owners’ stories, employees and services, and earn PTC Points, which can be redeemed later at select businesses around town.

Additional benefits:

  • Get rewarded for shopping local.
  • Discover local businesses around town.
  • Be in the know and find out what’s happening around the city.
  • Take an active part in supporting the local community.

Around this time last year, the City of Boston launched a similar program. Called B-Local, it was also done through a partnership with Colu Technologies.

“Small businesses are the backbone of our economy, and they need our help to recover from the economic impact of the COVID-19 pandemic. This dynamic program is a proven and powerful economic tool. By creatively leveraging federal CARES Act funding, the City of Boston can support local business owners, reward local shoppers and drive a stronger recovery,” said then-Boston Mayor Kim Janey.

Similarly, the city of Akron, Ohio, launched Colu’s “Akronite” app and generated over $200,000 in local business sales, harnessing more than 4,000 users and 170 local businesses in a six-month period. Money spent locally stayed in the community and boosted the economy by a factor of nine.

The “soft launch” is already underway and the official start is tentatively planned for May 2, according to Peachtree Corners spokesman Louis Svehla.

There are currently 13 businesses set up to redeem PTC points:

Beautifullea Salon
Zanshin Fitness
Beard Papa’s
Sunny Street Yoga
Manhattan NY Deli & Bagels
My Secret Garden
Hair By Yare
Gong Cha
Anderby Brewing
Traditional Shave Maters Barbershop
Peachy Corners Cafe
JR’s Loghouse
Silver Dollar Press

Since the PTC points can only be redeemed at merchants here, what’s earned in the city, stays in the city. Businesses that wish to join can find more information here.

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North American Properties Revitalizes Avenue East Cobb

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North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents.
The Andrews Brothers performing at Avenue East Cobb via Instagram @avenueeastcobb

North American Properties (NAP) has revamped the Avenue East Cobb shopping center in Marietta, boosting its appeal to suburban residents seeking a more urban lifestyle. Now, it’s being honored as part of the Atlanta Business Chronicle‘s “Best in Atlanta Real Estate” coverage.

NAP is known for transforming properties like Atlantic Station, Avalon and The Forum.

According to the Atlanta Business Chronicle, the redevelopment involved demolishing part of the main building to build a public plaza with a stage surrounded by restaurant patios.

A new concierge facility was also added, including a canopy for drop-offs. Additionally, smaller retail buildings were created for standalone tenants. The business mix was updated to include names like Warby Parker, Lululemon and Peach State Pizza.

NAP also increased community engagement by partnering with at least 10 local organizations for social events. These efforts have proven successful. Over the last two years, Avenue East Cobb has seen a 36% increase in sales per square foot thanks to a major rise in foot traffic.

More news from North American Properties can be found here.

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North American Properties Secures 3 New Brands for The Forum

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North American Properties (NAP) and Nuveen Real Estate announced three new businesses are planting flags at The Forum Peachtree Corners.
Sucré – A Sweet Boutique

North American Properties (NAP) and Nuveen Real Estate announced three new businesses coming to The Forum Peachtree Corners (The Forum). The new brands include Kendra Scott, Sucré, and The NOW Massage.

“We’re excited to keep expanding our merchandising mix with more experiential concepts that motivate guests to extend their time on property. In addition to these new leases, several tenants are on track to open over the next few months, and we can’t wait to see the impact,” said Brooke Massey, director of leasing at NAP.

Here are the latest deals to be signed at The Forum:

Kendra Scott ­­– Known for its plethora of accessories and customizable Color Bar experience, jewelry brand Kendra Scott blends classic designs with modern sophistication. Kendra Scott jewelry celebrates individuality and self-expression.

The growing brand has also donated over $50 million to local, national and international causes since its launch in 2010. The 2,284-square-foot space, situated next to Lovesac, opens later this spring, marking the retailer’s fourth location in the NAP portfolio.

Sucré – Founded in New Orleans, Sucré is a gourmet patisserie known for its macarons, gelato and other handmade, French-inspired desserts.

The sweet boutique will occupy a 1,718-square-foot space on the north end of the property and is slated to open later this year. Georgia is the brand’s first out-of-state venture, with The Forum being its third metro Atlanta location and eighth overall.

The NOW Massage – This brand is helping people discover the healing benefits of massage therapy.

The customizable menu offers guests three signature massage styles and a variety of exclusive enhancements like Deep Tissue, Herbal Heat Therapy, Hemp Calm Balm, Gua Sha, Gliding Cupping and more. Located near Mojito’s, the 2,414-square-foot massage boutique debuts late summer. 

These businesses join:

 Alloy Personal Training (opening this month),
Cookie Fix (open),
Gallery Anderson Smith (opening this month),
Giulia (opening this spring),
Lovesac (open),
Nando’s Peri-Peri (coming winter 2024), and
Stretchlab (open).

Since acquiring the property in March 2022, NAP has executed 39 deals with new, existing and temporary tenants alike.

To stay up to date on the latest happenings at The Forum, follow on Facebook Instagram, and X or visit theforumpeachtree.com.

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Cybersecurity Expert Explains How to Protect Your Personal, Business Assets from Threats

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When Stanton Gatewood began working in cybersecurity nearly four decades ago, it wasn’t even called cybersecurity.
Stanton Gatewood

When Stanton Gatewood began working in cybersecurity nearly four decades ago, it wasn’t even called cybersecurity.

“It was just Security and Information, Security InfoSec and things like that,” he said. “I’ve been very blessed to have worked in cybersecurity for 37 years or so. I worked in the United States Military and the United States Air Force.”

There wasn’t even a Department of Homeland Security back then. It wasn’t created until 2002.

Gatewood was the featured speaker at Southwest Gwinnett Chamber of Commerce’s First Friday breakfast on March 1 at the Hilton Atlanta Northeast. He shared information with the audience of small business owners, nonprofits and community leaders about the realities of cybersecurity and how to safeguard against threats.

Stanton Gatewood’s background in cybersecurity

Gatewood’s resume is quite extensive. He is the U.S. Department of Homeland Security and CISA Region 4 Cyber Security Coordinator, an advisor for the State of Georgia. He was formerly the Chief Information Security Officer (CISO) for the state of Georgia, the Board of Regents of the University System of Georgia, and the University of Georgia.

He has over 35 years of cybersecurity and e-privacy experience in cybersecurity program management, strategic planning and executive leadership. He has worked in U.S. federal, state, local, territorial and tribal governments, as well as higher education and several top-10 global corporations.

Gatewood is also a USAF veteran and has served as the vice president for information technology and the chief information officer (CIO) for Albany State University. He has built two centers of excellence in cryptography and cyber awareness and training.

“You cannot stream news, watch TV or read a newspaper without the topic of cybersecurity [coming up],” he said. A lot of people will stand up and talk to you about cybersecurity, and they’re preaching fear and uncertainty that I don’t have.”

Understanding cybersecurity

Gatewood started his presentation with an overview of cybersecurity and went through some terminology.

First, he addressed awareness.

“Awareness can be broken into two categories, situational awareness and user awareness,” he said.

He encouraged the audience to learn as much as they could about cybersecurity and electronic piracy. Even though many people think they are aware of threats, they still click on suspicious links, leaving them vulnerable to attacks. 

“Situational awareness comes from the military. It means they’re letting us know exactly who’s in the area and what the environment is made up of. ‘What are our resources available? Who else is in the field that we communicate with and rely upon?’” he asked.

By staying aware, people should know where they’re going on the internet, who they’re communicating with, and that an attachment is safe to open. User awareness is a component of the security policy that should include educating and testing employees to help protect the business against cybercrimes, including phishing and other social-engineering attacks.

Preparedness is also key

“Do not fall asleep at the wheel of the internet,” said Gatewood. “Do not think that those 5 million people out there are all your friends.”

Social media accounts like Facebook can also be gateways for cybercrime.

“Over 65% of the breaches on the internet come from human error,” he said.

According to the government site ready.gov, cyberattacks can occur in many ways, including:

  • Accessing your personal computers, mobile phones, gaming systems and other internet- and Bluetooth-connected devices.
  • Damaging your financial security, including identity theft.
  • Blocking your access or deleting your personal information and accounts.
  • Complicating your employment or business services.
  • Impacting transportation and the power grid.

How to be resilient

Gatewood said almost everyone will be the victim of some sort of cyberattack. How the individual or business survives depends on resiliency—the ability to anticipate, withstand, recover from and adapt to adverse conditions, stresses, attacks or compromises on systems.

“You must have resilience; you must be in shape,” said Gatewood. “You must have the mindset of ‘I will not allow this to keep me down. I will go get my incident response plan. I will execute my incident response plan. I will find out if it’s truly an incident. I will then morph myself into a disaster recovery plan. I will morph myself into a business continuity plan. And then I’ll have a resumption of business plan.’”

Gatewood said he’s been called to help many times, and when he asked about a response plan, everyone looked like a deer caught in headlights.

“Moving in resilience, the capacity to withstand or recover quickly from any difficult situation or toughness, [is crucial],” he said.

He shared a term, “left of boom/bang,” that he wanted the audience to remember. It encourages them to take a proactive approach to cybersecurity and avoid possible threats by making decisions based on observation and intuition to prevent the bad from happening.

By the numbers

  • There are 5.3 billion internet users (66.2% of the world’s population).
  • There are 17 billion devices on the internet.
  • There are 1.6 billion records or files lost or stolen in the fiscal year 2023/2024 so far.
  • $183 is the average cost of a data breach per record.
  • 5.04 billion people used social media in 2023.

(Source cisa.gov)

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