Mayors of Berkeley Lake, Peachtree Corners and Norcross agree that pooling each city’s strengths will mean economic success for the area.

With mixed-used developments popping up all over metro Atlanta, Gwinnett County may be poised to catch up to or surpass Fulton County as the most populous county in the state. According to the U.S. Census Bureau, Fulton County’s population is at 1.05 million and Gwinnett is at 926,000 at the last 10-year count.

Currently, more than 500 international businesses have a footprint in the county with booming industries such as information technology, health sciences, professional services and supply chain management. With a diversity index of 80.9% (meaning that if two people are picked at random in Gwinnett County, there’s an 80.9% chance that the two would be of a different race or ethnicity), it is also the most diverse county in the southeast. Add that to a labor force of over 1.8 million individuals and along with a wide range of incentives and resources, Gwinnett is expected to continue growing and attracting companies of all sizes.

These facts are clearly evident in the southwest corner of the county. To add perspective to where the area is headed, the Southwest Gwinnett Chamber of Commerce hosted a panel discussion during its First Friday breakfast meeting on July 8 among the mayors of Berkeley Lake, Peachtree Corners and Norcross to enlighten residents, businesses and stakeholders of the potential future growth.

More growth on the way

Right off the bat, Peachtree Corners Mayor Mike Mason mentioned the $500 million expansion of Intuitive Surgical’s Peachtree Corners operation. The robotic surgery systems company — the dominant player in the space — has had a presence in Georgia for a decade. The plan is to expand the Peachtree Corners campus to 750,000 square feet of manufacturing and engineering operations, training facilities for surgeons and hospital care teams and administrative offices.

The expansion will take place in phases, with completion in 2024. Intuitive Surgical plans to add 1,200 jobs on top of the 180 professionals it already has based in Peachtree Corners.

“Intuitive needs a highly educated, committed and diverse workforce; quality infrastructure; and the right geography to meet the rising demand for minimally invasive surgical technologies,” Intuitive CEO Gary Guthart said when the company first announced the project. “We’ve found that here, and we’re excited to continue to grow in the state.”

This is an incredible boon to an area that is already bustling with technology advancements.

“You have people picking up and moving here with an average salary of $130,000,” said Mason, adding that about 400 jobs will be filled locally, but another 1,000 or so will be moving into the area.

He pointed out that currently, there aren’t 1,000 available housing units in Peachtree Corners even if the wider net of Berkeley Lake and Norcross were cast.

“There’s not even 500,” said Mason. “It’s going to make a tremendous impact on this whole area. That’s exciting. And it’s the thing that the three of us have said many, many times — a rising tide lifts all boats.”

Berkeley Lake looks for housing solutions

All the mayors agreed that housing is an issue across the board. However, it’s not just about the influx of high-income residents that’s cause for concern. The dearth of affordable housing across the country has governments, real estate professionals and social services agencies seeking solutions.

That led Berkeley Lake Mayor Lois Salter to mention her conundrum. “I would have to say honestly, that as the fourth most expensive place in the state to buy a house after Sea Island, Milton and Druid Hills, …I don’t have anything to write about in that regard,” said Salter.

According to recent data compiled by Zillow.com, the average home price in Berkeley Lake is about $750,000 which is a 30% increase in the past year and a 63% increase in the past five years.

“We have looked at the only way …to make some affordable housing is what’s called accessory housing,” she added.

Also known as accessory dwelling units (ADU), they are smaller, independent residential dwelling units located on the same lots as stand-alone (i.e., detached) single-family homes, according to the American Planning Association. ADUs go by many different names throughout the U.S., including accessory apartments, secondary suites and granny flats. ADUs can be converted portions of existing homes (i.e., internal ADUs), additions to new or existing homes (i.e., attached ADUs), or new stand-alone accessory structures or converted portions of existing stand-alone accessory structures (i.e., garages, outbuildings).

“That has worked in places like Buckhead and historic Savannah,” said Salter. “They have carriage houses and garage apartments and things where single-family homes have been made.”

The concept is slowly gaining support.

“We made a potential ordinance that required anyone who wanted to do that …to get a special use permit, and to control the people who were living there so that it didn’t look like a duplex,” said Salter.

Initial concerns were about on-street parking and diminished property values.

“People who are aging in place could have an additional income from that. And then they can have people live near them with them with their own privacy, but also accessible to each other in what could be a very positive way,” said Salter. “We’re not there yet in Berkeley Lake. That’s the only thing that I can think of that Berkeley Lake can do that will create affordable housing.”

Affordable housing a priority in Norcross

Norcross Mayor Craig Newton had a different perspective.

“Housing is important for a couple of reasons,” he said. “In the last three months of 2021, institutional investors bought up 20% of all homes that were for sale. This is boxing residents out of homeownership. Now research shows that the shortage of affordable housing costs the American economy $2 trillion a year.”

Newton went on to explain that this problem is affecting a family’s ability for self-sufficiency and wealth building. When housing costs exceed 30% of one’s income, that can lead to a downward spiral.

“Addressing this, the city of Norcross made housing a priority,” Newton said.

Norcross is part of the Georgia Initiative for Community Housing, a three-year program that is jointly administered by the Georgia Department of Community Affairs and the University of Georgia. The program aims to help communities around the state meet their housing and neighborhood revitalization needs.

“We’ve partnered with …Norcross Housing Authority, created a new affordable housing development to transform a 50-year-old development into a modern, affordable community with over 150 units. We’ve also established a revised Norcross Development Authority and empowered them to address affordability along with economic development. And during the process, of creating a separate affordability product that will yield close to another 150 units.”

Peachtree Corners balances development and livability

With Berkeley Lake and Norcross on nearly opposite ends of the spectrum, Peachtree Corners is somewhere in the middle.

“Housing is not the business of the city,” Mason pointed out.

But Peachtree Corners has become a much sought-after area for developers. Mason cited the revitalization of Town Center as an indicator of its cachet. He pointed out that retail in the post-COVID world has changed and Town Center’s new owner, North American Properties has a proven track record of success in this modern age.

“We’re looking forward to what they have done,” he said. “They have put a package together and given it to our community development folks that’s very exciting.”

But not every developer makes the cut.

“Developers, they come in and say, ‘We’ve got a great idea, we just want to tear all this down and put in an apartment complex or mixed-use development,’” Mason said. “We’ve turned down a number of apartment complexes because people want to just put them everywhere.”

Mason added that Peachtree Corners is working to be a good steward of its responsibilities and look at what’s best for everyone — the newcomers as well as those who’ve been around since day one.

Ten years ago, when the city was founded, it was mostly filled with single-family houses. “And we were told when we became a city that …Tech Park was falling apart. People are leaving, the office is old, and you need to do something about it,” said Mason. “So I got two wise men and women to do a survey and they told us …the young people who will work in these high tech companies want to live in Midtown where it’s cool — where they can live, work and play.”

That’s where a lot of the new development is headed.

Mason mentioned the new Waterside development, too. “Waterside sticks out as ‘old age restricted,’ although there’s an area that is not age restricted but is filling up with old folks. You need a mix of that as well,” said Mason. “We don’t have a housing plan for the city’; however, we do monitor what we’ve got and what we need.”

With each city bringing a particular set of assets to the table, all three mayors agreed that achieving controlled growth relies on teamwork.