City Government
Peachtree Corners Awards ARPA Funds to 11 Nonprofits, Here’s Who’s Received It
Although the COVID-19 pandemic has taken an unprecedented toll on all aspects of life, perhaps one area that is feeling the sting especially hard is nonprofits. The need for their services has doubled, or even tripled in some cases, but donations, government funding and volunteers have diminished exponentially. That’s why the signing of the federal American Rescue Plan Act on March 11, 2021 brought new hope to many whose mission is to bring hope to others. (What is ARPA?)
With its share of the $1.9 trillion allotment, the city of Peachtree Corners diligently set about devising a fair and equitable way to distribute the funds.
“We have the ability to use some funds internally, not just for nonprofits,” said Louis Svehla, spokesman for the city. “We’re also using the funds to help businesses and individuals directly.”
Although Peachtree Corners is no stranger to providing support for worthwhile causes, the $16,395,722 it received (half in July 2021 and the remainder sometime this year) and guidelines for disbursement were a lot for the city government to handle. It eventually split the funds into four piles:
- The Nonprofit Emergency Relief Fund is to assist Peachtree Corners residents who have been severely impacted by COVID-19. The funds are to be awarded to qualifying nonprofits that will distribute them to individuals.
- The Nonprofit Operating Fund is to assist qualified nonprofits that have been especially impacted by the COVID-19 pandemic with funding for operating costs.
- The Business Assistance Fund is to assist small businesses within the Peachtree Corners city limits that have been negatively impacted by COVID-19.
- The Capital Project Fund is to assist businesses and nonprofit organizations in modifying their facilities to address COVID-19 prevention measures such as upgrading ventilation systems, enabling social distancing, etc. or improving the exterior areas of their business.
The Nonprofit Operating Fund was allotted over $1.5 million with 11 organizations receiving funding.
“We hired a consultant to help with the process,” said Svehla. The city used Alabama-based Azimuth Grants, a grant consulting firm with offices in Atlanta. A women-owned business established in 2010, Azimuth helped the city develop an application and a rubric to ensure that the process put money in the hands of the most-deserving organizations.
“It was very in-depth,” said Svehla. “It took two months to score the applications and review the narratives.”
Doling Out the Dollars
The 40-page document seemingly left no stone unturned to vet the 100-plus organizations that applied. Although the total amount awarded seems huge, the need is greater. And not all the nonprofits have their operations inside the Peachtree Corners city limits. What was important was that they provide services to city residents.
John Manning Playground Ribbon-Cutting & Dedication at the Robert D. Fowler Family Y FPY Manning Playground 
Katie Furlough, executive director of the Robert D. Fowler Family YMCA, receiving the grant from he city, Mkayor Mike Mason. Also pictured City Councilmembers Alex Wright, Eric Christ and YMCA board member Scott Hilton.
The awards to local nonprofits were handed out last month. One of the first to receive a big check was the Robert D. Fowler YMCA with $500,000. On Friday, January 28, Mayor Mike Mason and Councilmembers Eric Christ and Alex Wright presented it during the YMCA’s 25 Year Anniversary Celebration.
Although the Y received the lion’s share of the pot, its need is by no means annihilated.
“We are so thankful, and just so blessed to have received the money that we did,” said Katie Furlough, executive director of Robert D. Fowler Family YMCA.
She went on to explain that plans for the money are twofold. “Some is going to go to facility improvements that were deferred because of the cost of improvements during COVID. … Like everyone else, we had to shift some things around when COVID happened, so that we could really serve the community in ways that it needed at that time. … There were some projects that we moved to future plan so that we could use those resources in different ways.”
Now that it appears the pandemic is headed in the other direction, or at least stabilizing, the Y will replace and repair the whirlpool and get it up and running. As for the rest of the funds, Furlough said the leadership wants to get feedback from the community.
“What can we do to better impact the community and serve Peachtree Corners? And the people in need, really with a focus on physical activity?” she said.
The list of possibilities includes extending the backpack program where kids go home with food to tide them and their family over during the weekend. Many students rely on a free breakfast and lunch, and Saturdays and Sundays can become hungry days. By the same token, the Y is also considering expanding the summer lunch program as well.
“We also, in 2021, served 50 kids with safety around water,” said Furlough. “Drowning is the second leading cause of death for kids under 12.”
The grant could also provide scholarships to kids in the camp program, sports programs, and/or after school programs. “Providing opportunities for kids to build connections and build friends, to have a sense of belonging and a sense of achievement, and to create strong relationships with peers and adults is an important part of what we do. And some kids aren’t able to do that, or some families aren’t able to do that on their own,” she said.
And of course, funds could also go toward activities for seniors. “We’re trying to really create a space for seniors to feel like they belong and have a sense of community because we know that when seniors experience things like loss of a partner, or just changes that happen, that can be lonely, and that loneliness really creates a lot of health concerns for people.”
So even though the huge award from the city is a blessing, the need is ever-present.
Smaller Awards Still Make Big Impacts
The same holds true for other area nonprofits.
Although Rainbow Village and the Norcross High School Foundation received the smallest amounts of the ARPA funds, both have big plans for stretching the dollars.
The NHS Foundation for Excellence was awarded $30,000 from the City of Peachtree Corners which it will use to better support NHS students and families.
“The Foundation is grateful for the support of the City of Peachtree Corners to help further our mission of positively impacting all students by cultivating excellence in academics, arts, and athletics,” said organizers in a statement.
Its mission is accomplished in part with a tutoring and mentoring program for at-risk 9th and 10th grade students that meets after school.
Rev Melanie Conner with kids in the Academy after a Black History Moment 
Rev. Melanie Conner and Dr. Calvin J Watts (Superintendent – Gwinnett County Public Schools) 
Melanie Moxie Award 
MelanieConner on Radio X
Similarly, Rainbow Village, is grateful for the award. “Every dollar counts for us. My staff and I say that all the time,” said Rev. Melanie Conner, director. “So, whether it’s a small or large gift, it’s always greatly appreciated.”
It offers a different kind of community support. “Primarily we provide help, hope, healing and housing for families that are experiencing homelessness,” she said. “On our campus, we actually have 30 apartments where the families can live … for up to two years. And we provide all of the supportive services that a family would need to get back on their feet and become self-sufficient.”
Unlike day shelters that may give a bed for the night, meals, clothing and showers, Rainbow Village works with families exclusively — in any composition — to break the cycle of homelessness.
“We have a grandfather raising his granddaughters, we had a grandmother raising her grandchildren, but the majority of our families are single moms,” said Conner. “There’s nothing wrong with day shelters, they certainly have their place and serve a need. We just take a different approach.”
Rainbow Village assigns success coaches (a name change from case managers) to meet with families regularly to review their finances and to ensure that they are still employed in a job that’s paying a livable wage. The coaches also help with mental health services and legal services if the clients have any issues with those. And of course, there is childcare, tutoring for kids and life skills training.
“So really we help with every aspect of their lives, especially because they live with us,” said Conner. “They’re here in our village.”
The program has a high success rate, too. Conner keeps up with “graduates” and her stats show that in the organization’s 30 years, as much as 92% of those who leave after the two years manage to stay afloat with a job and a roof over their heads.
It wasn’t hard for Conner to find a use for the grant. The funds will support the children in its academy, a program that provides academic enrichment, social skill development, and a safe haven for children from elementary to high school age. At Rainbow Village, all the children of participants in the residential program must participate in an afterschool program of some kind. Those who do not already have an afterschool plan are enrolled in the Rainbow Village Academy.
“With the onset of the pandemic, we found that we needed additional staffing to support the children,” said Conner. “At any time, we can have anywhere from 50 to 100 kids, depending on the makeup of the families that we’re serving. So that’s a lot of kids for one person to be responsible for.”
There are volunteers, but Conner feels strongly that a staffer needs to lead the charge for ensuring the children’s favorable outcomes in the school year and over the summer. “A lot of times people don’t like [to use donations] to support staffing, but I always say that without the staff, the programs don’t operate,” said Conner.
The city of Peachtree Corners will be making announcements soon about plans for more of the ARPA funds. Check back with Peachtree Corners Magazine for updates.
Peachtree Corners ARPA Distribution to Nonprofits
| Organization Name | Amount |
| Peachtree Corners Baptist Church | $175,000 |
| Norcross Youth Baseball Softball Association (Capital Funding) | $105,000 |
| Robert D. Fowler Family YMCA | $500,000 |
| Annandale at Suwanee, Inc. | $200,000 |
| Norcross High School Foundation for Excellence | $30,000 |
| Revved Up Kids | $110,000 |
| Neighborhood Cooperative Ministries | $80,000 |
| Norcross Youth Baseball Softball Association (Capital Funding) | $16,000 |
| Rainbow Village, Inc. | $30,000 |
| Corners Outreach | $150,000 |
| Total | $1,563,000 |
As we look back at 2024, there were a number of acquisitions, new businesses opening, major renovations and milestones celebrated. I’ll attempt to highlight some of them, knowing that I can’t possibly cover them all. There were some new events this year too.
This past year was a big one for Guardian Sports, a Peachtree Corners company that designs and manufactures helmet covers. The NFL now requires Guardian Caps be worn during NFL during practice, and players may choose to wear them during games. The caps disperse energy during hits with the goal of reducing head injuries.
Insight Sourcing of Peachtree Corners was acquired by Accenture, a leading global professional services company. Insight Sourcing helps clients optimize costs when sourcing and negotiating contracts for materials, services related to capital expenditures and energy procurement management. Accenture is a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries.
Axon, the global leader in connected public safety technologies, acquired Fusus, a leader in real-time crime center technology located in Peachtree Corners. Fusus excels in aggregating live video, data and sensor feeds from virtually any source, enhancing situational awareness and investigative capabilities for public safety, education and commercial customers.
Milestone celebrations
Authentic Hardwood Flooring on Amwiler Road celebrated 25 years in business in 2024. Michael Keroack has been steadily growing the operation for roughly eight years in Peachtree Corners with the help of Buddy Wofford, general sales manager, and Michael Blocker, director of operations.
Also celebrating a milestone in 2024 was Diversified Resource Group (DRG). For nearly 25 years, Darrell Creedon has been running DRG in Peachtree Corners, outfitting workspaces for companies and governments, and more recently, hotels and convention centers. Mr. Creedon, who resides in Peachtree Corners, started the furniture business with a college friend in 1999 in a home basement.
City events
The City of Peachtree Corners organized the 2nd Annual Curiosity Lab Criterium in April. This year’s event featured a running race, kids races, food trucks, vendors and other activities for the family. There was also a fun run in Technology Park. Werfen, a global diagnostics company, and the City of Peachtree Corners, partnered on a 5K Walk/Run in Technology Park in November. The event benefitted the Leukemia & Lymphoma Society. In May, the city organized a food truck event at Curiosity Lab, which drew about 210 people working in and around Technology Park.
The PCBA organized the first Taste of Peachtree Corners in June. It was a great time of networking and community fellowship among business owners and other involved citizens. Approximately 100 people experienced an evening of delicious bites and drinks, sampling foods from local businesses.
New to the city
Blue River Development moved its corporate office from Forsyth County to Peachtree Corners to expand its operations. The company is a leader in real estate development and investment.
A new pediatric dentistry, Agape Pediatric Dentistry, opened at 5185 Peachtree Parkway #325 at The Forum. Two law firms opened on Wetherburn Way: Brooks Injury Law Offices and Tadeo & Silva immigration law firm.
A former steel pipe fabrication site at 6420 Corley Road that was converted to a logistics center is now fully leased. The 27-acre property, which sold for $10.5 million in 2018 was sold for $77.4 million three years later, after it was cleaned up and redeveloped into the Peachtree Corners Logistics Center.
The Central Business District
Also in May, the city adopted a 6-month moratorium on projects in the Central Business District. Due to the increasing number of applications and evolving market trends, the moratorium came into effect on May 3 and ended on November 3. The moratorium gave the city six months to pause rezoning applications, special use permits and variances applications for residential or mixed-use development.
In August, members of the Peachtree Corners City Council took part in a ribbon cutting at The Forum. We celebrated the opening of the new plaza and activity areas. Jamestown is modernizing the 20-year-old Forum shopping center and transforming it into a true mixed-use destination through the addition of a 125-room boutique hotel, approximately 381 multifamily units, new experiential retail and dining offerings, structured parking and an expanded public area.
Construction began in May 2023, and the first of two new greenspace additions were constructed. Phases II and III will see the multifamily and boutique hotel constructed, both slated to start in 2025. Also this year, it was announced that Jamestown, a global real estate investment and management firm, acquired the Cincinnati-based North American Properties, which owned The Forum.
Members of the Peachtree Corners Redevelopment Authority and Downtown Development Authority engaged in a focus group discussion in August at City Hall. The discussion was led by representatives from Kimley-Horn, engineering, planning and design consultants. There was discussion about under-utilized spaces, needed amenities and potential uses for vacant properties. City officials also met with members of the commercial real estate community in September to specifically discuss Technology Park.
International visitors, co-working and new townhome project
An 18-member delegation of Finnish business people visited Curiosity Lab in Peachtree Corners in September. The visit marks the second time a Finnish delegation has visited Peachtree Corners. Seven innovative Finnish companies traveled to the Atlanta area in search of U.S. partners to promote transatlantic trade between Finland and the United States. Japanese delegates involved in sectors such as automotive, technology, energy and corporate development also visited Peachtree Corners in December as part of a regional tour.
Construction of a co-working space, Roam, is well underway at the Town Center and will open in summer 2025. The 35,000-square-foot building is located at 3847 Medlock Bridge Road and will feature a rooftop event space, coffeeshop and cafe, in addition to workspaces.
An office building at 3585 Engineering Drive was demolished earlier this month to make way for a townhome community. The new 75-unit townhome project is under construction by D.R. Horton, which received rezoning approval from the city last February. The 102,000 SF office building sat vacant for many years.
Collaboration, renovation and more
Curiosity Lab announced a collaboration with Gama Sonic, a global leader in upscale, bright and durable solar lighting for homes, businesses and outdoor spaces. The company’s deployment of solar lighting in the City of Peachtree Corners marks its first deployment implementing customized, intelligent lighting programming timers that enhance safety for residents and visitors.
Brady Anderson Bennett recently opened a State Farm office at 3000 Northwoods Parkway. The 27-year-old has been working with State Farm since he was 18 years old.
Renovation is underway at 7050 Jimmy Carter Blvd. for the creation of a Planet Fitness. The gym is under development by Alder Partners/the Flynn Group. This location marks the 32nd location in metro Atlanta. It is expected to open in January.
There is also a relatively new Southern-inspired eatery you may want to try. Dahlia’s Restaurant & Porch, located inside the Hilton Atlanta Northeast hotel, opened this year. Dahlia’s offers Southern-style plates that leverage regionally sourced, farm-fresh ingredients.
Happy Holidays!
Mayor Mike Mason
On May 3, the City of Peachtree Corners put in place a moratorium on development in the central business district.
“One of the reasons that led to that is we were starting to see, from the marketplace, a lot of properties in our central business district come online for sale,” said Community Development Director Shaun Adams during the Peachtree Corners Life podcast with Southwest Gwinnett magazine publisher Rico Figliolini.
“[Developers] were looking to redevelop sites in a way that didn’t necessarily align with what we felt our long-term vision of the central business district was. And when you look at the central business district, it’s a big piece of all of our office parks, including Tech Park and some of our retail nodes.”
Adams added that having one policy that covered the entire area was broader than what the city wanted.
“We pressed pause,” he said, “and started working on a small area plan.”
The planning commission made recommendations on November 12, and the city council voted unanimously to adopt it on December 17.
Key points and concerns
The city’s small area plan focuses on the central business district. Key points included:
- A daytime population of nearly 20,000 versus 2,400 residents — highlighting commuter traffic.
- An asset inventory identified high vacancy and underutilized spaces.
- Seven sub-areas were outlined: district hub, district infill, targeted infill, commercial core, Town Center gateway, flex office and suburban transition.
- Concerns were raised about high-density development in the Town Center gateway area, citing traffic volume and safety issues.
Throughout the process, there were focus groups with brokers and office owners in the central business district. The final plan emphasizes the need for granular development guidelines and community feedback.
“We had a public engagement meeting. I’ve had some one-on-one conversations with members of the public who have reached out to me as well and provided feedback,” said Adams. “As a byproduct of that, we had a couple of themes that came out of those engagement sessions that spoke to more placemaking opportunities or amenitizing the Tech Park/central business district area, taking it from an eight-hour day to a sixteen-hour day type of thought process, [adding] more gathering space where we could and a better mix of housing stock within the area.”
The asset assessment
The city did an “asset inventory” looking at every commercial building in the central business district.
“We did a market analysis as well, to determine how they were from a condition standpoint, what their occupancy rates were, what’s on the market, what’s not [and] what properties have more underutilized space or parking than others,” said Adams.
“And as a byproduct of that, we’ve … set out these seven sub-areas — which is probably the biggest change in the small area plan — within the sub-district that allows us to get a little more granular and look at each of these areas and say, okay, what may make sense from a redevelopment standpoint or development standpoint in one area may not make sense in another.”
As an addendum to the 2045 comprehensive plan, the changes go into effect immediately.
“It is a policy document. It’s not a law document,” said Adams. “The comprehensive plan is meant to guide our 10-to-20-year vision of how we see the city progressing.”
The new plan
“One of the sections that is in the central business district, I didn’t even realize, was the G section [at the] intersection of Peachtree Corners Circle and West Jones Bridge Road and Crooked Creek,” said Figliolini. “I didn’t even realize that was in the central business district area.”
Adams and Figliolini went through the map.
“I think the reason why [this area is] included is because they are mostly institutional uses, which tend to lean on the commercial side versus everything around it being residential,” said Adams.
He explained that the previous policy was too broad for the entire area.
“We identified and understood that what may be appropriate along 141 and sub-area A probably isn’t appropriate in G. And so, we wanted to try to carve that out for a couple of reasons,” he said. “One is for the community to understand that we recognize there’s a difference in what might be able to go there, but also for developers to know that, while it’s in the central business district, athletic fields probably aren’t the place for an intense development.”
That’s why area G has been singled out, Adams added.
“It will maintain its existing institutional character with the schools and the churches and the YMCA there to the extent that if it were to be redeveloped in the future, it needs to take on the low-intensity residential character of all the residential around it,” he said. “And so, if anything, it should act more like … Amberfield and Peachtree Station and everything that’s right by it and less like [the] central business district.”
Retail and entertainment
The darkened areas of the map — The Forum, Town Center and Dick’s Sporting Goods on the south end, along with the Chick-fil-A — are really the retail entertainment sections.
“It really isn’t the same as the rest of the central business district, which is office focused,” said Adams.
He added that Town Center and The Forum are either in the process of or already built out. There’s not a lot of potential for change.
With updates coming to the comprehensive plan about every five years, Adams added that development will evolve with the city’s needs.
“To me, the biggest change is what the sub-areas are allowing us to do, other than stating that we’ve got a couple of zoning districts in the works as a byproduct of this, so that we can fully implement the plan,” said Adams.
“We do have two applications in for December [for the] planning commission, but they’re not really specific to these changes. So, we haven’t had that rush — even though the moratorium ended on November 3 — of people coming in.”
He added, “It’ll be interesting, as people maybe flip their heads out of the sand after the holidays in January and start to kick tires again, to kind of see the reaction of the development community the first couple of times they come in on some of these properties and talk with us about it.”
To read the Central Business District Small Area Study, click here.
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