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Community advocate makes run for state house

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Long Tran with current state representative of house district 95 Beth Moore (representing Peachtree Corners), who became Tran’s first endorsement. (Photos courtesy of Long Tran)

Peachtree Corners Business Owner Seeks House Seat

The route to seeking political office may have been long, but the desire to serve the community has always been a part of Long Tran’s DNA. He’s seeking Georgia House of Representatives District 80, which used to be District 79 until a new map was drawn. It doesn’t include Peachtree Corners but borders it. He is a local businessman — the owner of Peachy Corners Café and a fixture in the community for more than two years. A child of Vietnamese immigrants, Tran says he’s just as American as those who founded this country, with the same goals of uniting the nation and the community. He recently spoke to Peachtree Corners Magazine about his run for office.

Despite his youthful appearance, Tran will be turning 46 in May. He’s married with two sons, 14 and 10, and credits his wife’s career with his move from Columbus, Ohio to metro Atlanta. A certified public accountant, her Ohio-based firm merged with one here, necessitating a location change.

“My background is actually in IT network security. I was doing that for a little less than 20 years,” said Tran. The family moved to Georgia in 2010 right around the time of the recession when work in his field began drying up. Staying ahead of the trends, Tran switched to mobile app development.

“This was when the iPhone 3G came out. On the iPhone App Store at that time, there were maybe 40 or 50 apps versus the hundreds of 1000s of apps available now,” he said.

Doing that part time, Tran focused on being a Mr. Mom, of sorts, with most of his time spent taking care of the couple’s first-born son.

Long Tran with his family.

Creating family-friendly space

As any modern parent can attest, it’s not easy to find a spot to hang out in between their child’s extracurricular activities.

“One day, I was sitting at my son’s karate class and sometimes the chronic schedule means your older son goes at, say, four o’clock. And then he’s done at five, and maybe your youngest son doesn’t have his class until seven, or six. And so, you’ve got a one-hour gap, but you don’t want to go home because as soon as you get home, you have to come back. And there wasn’t really a good place to go hang out that had the fast Wi Fi we all need,” said Tran. “So, I drove around and saw the location we’re in now and thought it would be really cool for a local, independently-owned coffee shop and started the process.”

About a month in, the pandemic hit. Since the place wasn’t really conducive to pick-up or delivery service or even social distancing, Tran shut down the café four days before the governor’s mandate. With a surplus of supplies and a pipeline to obtain more, he began distributing sanitizer, toilet paper and other non-perishable items to hospitals and front-line workers as well as coffee and bubble tea that had a long shelf life but would have diminished freshness after a few months.

From that altruistic act, a loyal customer base began to grow.

“People started calling us and messaging us asking, ‘Hey, I have a friend or brother or sister that’s a doctor at this hospital, they could use what you sent to the other hospital. Can we make a donation to you to send drinks there?” Tran said. “We used that money to source extra masks and gloves and supplies that we took to the hospitals, in addition to the drinks that we were bringing. And that got us through the worst part of the pandemic. And as soon as the governor loosened restrictions, we started opening our doors.”

Growing community advocacy

Another consequence of the pandemic was the attacks on people of Asian descent.

“People were attacking Asian Americans, blaming us for COVID,” said Tran. “It was happening in New York, Chicago, San Francisco, but not here, and the Asian community felt insulated until the attacks on the spa workers in Cherokee County and Atlanta in March 2021.”

Prior to that Tran discovered the Asian community wasn’t very engaged and hadn’t been as diligent about voter registration and other events to exercise citizen rights.

“I started reaching out to my friends that were Asian American and the Asian-American nonprofits — the Vietnamese, Korean, Chinese, Japanese communities working together to get voter registrations and people out to vote. There were some groups, but there wasn’t a big movement,” Tran said.

He began working with Asian Americans Advancing Justice to push voter registration, but also ensuring that the community was heard and that they were given facts instead of lies that people were spreading about Stacey Abrams and her campaign.

“We kicked things into overdrive in 2020. Asian American voters in Georgia increased by more than half, I believe,” he said.

According to Asian American Advocacy Fund data, there are more than 300,000 registered voters in Georgia who identify as Asian American or Pacific Islander. More than 185,000 voted in 2020. That’s about a 63% increase compared to 2016. Although Asians make up about 4% of the population in the state, it’s the fastest growing demographic, nearly doubling from a decade ago, according to U.S. Census data.

My Speech before introducing the President of the United States of America. This is how I rise up to #stopasianhate

Government for all people

But Tran isn’t looking to just strengthen Asian-American presence in state government. He recognizes the importance of diversity and wants to make sure everyone’s point of view is represented.

“February 1, the start of Chinese New Year, I made the announcement that I’m going to run for state representative of House District 80,” he said. “I’m seeing a lot of support across the board. The first endorsement I can talk about is Beth Moore, a state representative of House District 95, which includes where my store is located, and she was among the first people to reach out to me and encouraged me to run for the new district.”

Long Tran’s radio show premiered this month (February 2022.) The Long Tran Radio Show can be heard on AM 1040 and FM 99.1

Tran has reached out to the Jewish community and the Hispanic community. He’s contacted labor organizations and religious leaders. An unofficial announcement party on Super Bowl Sunday brought a lot of people to his café that he didn’t realize were behind him.

“I was expecting about 20 people tops and we had more like 70,” he said. “I’m hoping my campaign is a representation of the broad diversity we have, not only in our district, but actually, in Georgia. In Atlanta. We’re very diverse. And I want people to see my campaign as one where everyone can truly work together, truly get along, even the more conservative Republicans.”

His platform is looking at ways to make public education more efficient, moving toward a livable minimum wage statewide, finding a way to work with undocumented immigrants for a legal status that includes citizenship or something else, and more ways to sustain small business, especially when a crisis like the COVID pandemic hits.

“The relief for small businesses was slow coming. A lot of business owners were forced to close and find other jobs. They weren’t able to get unemployment right away. They suffered greatly,” said Tran.

Although, if he’s successful, his district will be in DeKalb County, Tran wants his Gwinnett County neighbors to know that he’ll represent the entire state.

“I’ve formed friendships with the elected officials in DeKalb, but I’ve also formed friendships with elected officials in Gwinnett, as well. If I’m lucky enough to make it to the statehouse, I’ve got people I can collaborate with and work with to fix issues that affect both counties and the state as a whole. And I think that is an important skill and ability that’s required because you’re not going into the gold dome alone and just yelling, trying to make people do what you want. It’s a collaboration, a teamwork, and I’m looking forward to working with the elected officials everywhere.”

About GA House District 80 (formerly House District 79)

  • On Dec. 30, Gov. Brian Kemp signed Georgia’s congressional map into law. This map takes effect for Georgia’s 2022 state legislative elections. So, there will be some shifting of representation after November.
  • It is currently represented by Michael Wilensky (D).
  • The population is 60,655 which consists of 51.1% white, 17.1% Hispanic, 16.5% Asian, 13.3% Black and 0.9% Native American.
  • As of the 2020 Census, Georgia state representatives represented an average of 59,510 residents each.
  • The general election will occur on November 8, 2022.

Arlinda Smith Broady is part of the Boomerang Generation of Blacks that moved back to the South after their ancestors moved North. With approximately three decades of journalism experience (she doesn't look it), she's worked in tiny, minority-based newsrooms to major metropolitans. At every endeavor she brings professionalism, passion, pluck, and the desire to spread the news to the people.

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BRACK: Peachtree Corners to lose Peterbrooke Chocolatier

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Scottt Gottuso and Geoffrey Wilson.
Scottt Gottuso and Geoffrey Wilson. Photo provided.

Peachtree Corners will soon lose one of its most iconic, popular and tasty businesses.

Peterbrooke Chocolatier, run by Geoffrey Wilson and Scott Gottuso, has been told by Peachtree Forum landlords, North American Properties and Nuveen Real Estate, that its lease will not be renewed. The last day of business will be July 25.

Meanwhile, Peachtree Forum is getting several new stores. They include Kendra Scott, Sucre, and The NOW Massage. Previously announced were Alloy Personal Training, Cookie Fix, Gallery Anderson Smith, Giulia, Lovesac, Nando’s Peri-Peri and Stretchlab. Wilson adds: “We are not in their big picture.”

Wilson has operated Peterbrooke at the Peachtree Forum for 14 years and Gottuso has been there nine years. They have made the chocolatier profitable and doubled sales. Wilson says: “We turned it around through community involvement and made relationships. We worked with the schools, gave donations, did a lot in the community, and made a difference. We produce most everything we sell in the shop, so it’s labor intensive. We make European-style chocolate treats from scratch from the very best ingredients, package it, make gift baskets, and also sell a lot of gelato.”

Key items include truffles, hand-made caramels, cherry cordials, chocolate-covered cookies and pretzels and strawberries hand-dipped in their own blend of chocolates. (They are all good!) One of Wilson’s and Gottuso’s most iconic products is chocolate popcorn. Once you try it, regular popcorn is tasteless. “We sell a lot of it.” Wilson adds: “Gelato sales have carried us in the summertime, since there are not many chocolate holidays in the summer.”

Peterbrooke now has five employees, and would like to have 10, but it is difficult to hire people with the skills in chocolatiering. A key part of its business is corporate companies, such as Delta Air Lines and Capital Insight. The Peachtree Corners’ Peterbrooke has corporate customers as far away as Cleveland, Ohio.

The operators were surprised when the Forum owners did not renew its five year lease. “The big decisions were made in Charlotte or Cincinnati, not locally,” Wilson feels. “We were no longer in their big picture. They want new and glitzy, shiny, fancy and trendy.”

The operators plan to start their own chocolate company, to be called “Scoffrey,” and initially sell online, plus have pop-up locations during holidays, and possibly have a booth in other merchants’ stores on occasions.

“Whatever we do would look different. We might rent a space somewhere close by so that people can still have the good chocolate experience with us, but we won’t have a regular audience walking by.”

Another element: the price of chocolate futures has spiked this year, with a bad crop production year. Wilson says: “That is key to our business and a huge cost increase. That doesn’t help.”

Wilson adds that the forced closing of the Peterbrooke location “is something like the death of a friend. But you go to the funeral and to the wake, and in six months or a year, It won’t be so bad.”

Have a comment?  Send to: elliott@elliottbrack

Written by Elliott Brack

This material is presented with permission from Elliott Brack’s GwinnettForum, an online site published Tuesdays and Fridays. To become better informed about Gwinnett, subscribe (at no cost) at GwinnettForum

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The Transformative Trail: Dr. Sunit Singhal’s Journey to Wellness

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The highest peak in Tanzania also known as the “roof of Africa" // Photos courtesy of Dr. Sunit Singhal

For more than two decades, Dr. Sunit Singhal has been a member of the Peachtree Corners community. In February 2001, he opened Suburban Medical Center, making a significant contribution to community healthcare. Under his leadership, the medical center has expanded, notably by introducing Suburban Med Spa next door.

A 1988 graduate of the University College of Medical Sciences in New Delhi, India, Dr. Singhal furthered his expertise in the United States, completing his residency in Internal Medicine at Harlem Hospital Center in New York.

An awakening at the Grand Canyon

A few years ago, the 60-year-old physician had an eye-opening moment about his own health. Most of his life was spent being overweight, which he accepted and managed the best he could.

“It’s not a secret that I was overweight. Anyone could see it; it’s how I was my whole life,” said Dr. Singhal.

The pivotal moment for Dr. Singhal was his attempt to join friends on a hike at the Grand Canyon a few years back. Despite his determination, Dr. Singhal was unprepared for the hike’s demands.

“I thought, okay, I will meet my friends one-third of the way down the canyon from the opposite end. That way, I can keep up with them towards the end of the hike,” he shared.

The trek up Mount Kilimanjaro

Even starting much later, Dr. Singhal struggled greatly with the hike. He experienced knee pain, breathlessness, and exhaustion. His struggle not only slowed him down but also his friends, who had been hiking for an additional 12 hours before he joined them.

The ordeal ended in the middle of a cold night, leading to a physically taxing recovery period that left Dr. Singhal sore for days.

Despite the arduous experience at the Grand Canyon, Dr. Singhal didn’t retire his hiking boots. Feeling motivated to conquer the obstacle, he began walking long miles with friends to get into shape.

A few months later, the call of the canyon echoed again, and friends proposed a new challenge: hiking from the South Rim to the river and back. While less daunting than their previous endeavor, the task was intimidating.

“This time, I was able to make the hike without holding anyone back,” he shared. Dr. Singhal already saw the difference his efforts were making.

His triumphs over physical and mental barriers were clear and exciting. Dr. Singhal’s return to the canyon increased his resilience and personal growth.

Conquering Kilimanjaro: a test of determination

Following a series of hikes through the Grand Canyon as his health improved, Dr. Singhal and his hiking group set their sights on Mount Kilimanjaro. They regularly engaged in 10-mile hikes each week to prepare for the trek.

(left to right) Singhal, Kashish, Vani and Mahender Gupta.

“It was never on our minds to simply skip or cut the hike short because we didn’t feel like it that day,” Dr. Singhal said. Even family members occasionally joined, keeping pace with the senior group with varying success.

When the time arrived for their Kilimanjaro quest, they needed to identify the number of days their group would need to complete it.

“There are different levels you can choose for hikes. If you are very athletic, the 5-day hike is for you. It goes all the way up to 9 days if you need to go slowly,” Dr. Singhal explained.

The friends chose the six-day option. It seemed like a good balance of their confidence in their fitness coupled with a conservative approach. Yet, they completed the ascent in five days.

“We couldn’t believe we finished at such a quick pace. We weren’t straining ourselves to do it. It was the natural pace we wanted to go, and we finished with the group we viewed as the most fit and athletic.”

Mount Everest on the horizon

The hiking group isn’t resting on their laurels, though. The crew continues to meet and train for their next goal, climbing Mount Everest.

“There’s a lottery to be accepted to climb. We entered and are hoping to be selected for a hike this fall,” Dr. Singhal shared. When asked if he felt intimidated about this potential hike, he confidently replied, “No, not really.”

The team of friends will hear this summer if they are selected to climb.

Health and hope

Dr. Singhal’s health journey is the perfect example of the potential for change at any stage of life. It also highlights the importance of self-care, perseverance and pursuing one’s goals, regardless of the starting point.

His patients can rest easily. He isn’t walking away from his practice for the mountains full-time. Dr. Singhal is committed to his practice and patients. He firmly believes and displays that personal improvement and professional dedication can coexist harmoniously.

“I want my patients to know that I am equally dedicated to being here for them and their own health journeys.” When he’s not hitting the trails, Dr. Singhal can be found spending time with his family in Duluth or at his practice in Peachtree Corners.

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Local Youngsters Learn Life Lessons Through Community Service

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Images courtesy of Young Men’s Service League

What started 20 years ago with two Texas moms looking for ways to get their sons involved in community service projects while spending quality time together turned into the Young Men’s Service League (YSML).

The national organization has dozens of chapters in 20 states, including Georgia.

Peachtree Corners mom, Heather Fleming, heard of a chapter in the northeast part of metro Atlanta, but it was pretty much at capacity.

“The way the chapters work is each class can only have around 30 boys,” she said.

“The more people you have in your chapter, the harder it might be for people to get hours in and just managing that number of people [can be difficult],” she added.

Taking matters into her own hands

Fleming partnered with another mom whose son couldn’t get into the chapter either to start their own.

“She was determined that she wanted her boys to be able to have this experience,” said Fleming.

“Our chapter started with a full ninth-grade class , and then the tenth-grade class was a little bit smaller, with around 20 boys,” she added.

Even though it’s a good way for public school students to earn community service hours, most of the participants attend private schools that don’t have that requirement.

They do it to do good in the community and to have fun hanging out with their moms.

“The whole point is that we only have four years left before our sons go off to whatever their next step is after they graduate from high school,” said Fleming.

“It’s just to have that quality time together, serving the community and then also to give them the opportunity to hear from speakers they would not ever necessarily have access to,” she added.

Preparing the next generation

Fleming’s son Luke graduates next year and he’s found fulfillment in YMSL.

“It has been fun serving our community with many of my friends and their moms. I have also learned a lot from the various speakers we have had over the years,” said Luke. One of my favorite speakers was Tyler Hannel, who spoke about how to be a better version of yourself.”

There are many charities that need volunteers, and many align with the skills and interests of the young men.

“My most memorable experiences were serving with BlazeSports at their annual Big Peach Slam basketball tournament the last two years,” said Luke.

“Watching kids my age play basketball from a wheelchair was so inspiring. I am thankful for an organization like BlazeSports that gives kids and adults with disabilities a way to still compete in a variety of sporting events,” he stated.

Tracey Shell and her son, Carson, have similar views.

“Our first year was last year, so I didn’t know about this organization when my older son was in high school,” said Shell. “They learn about things like life skills and leadership, … but the real heart of the organization is volunteering in your community and learning about local philanthropy.”

Each YMSL chapter works with a certain number of nonprofits each year—usually nearby. Although this chapter is called the John’s Creek Young Men Service League, it has members from Peachtree Corners, Norcross, Berkeley Lake, Alpharetta and John’s Creek.

YMSL donates time and energy, not money

Every year, each chapter does what it calls the ultimate gift. This time around, the Johns Creek chapter went farther outside its boundaries and helped the Atlanta Music Project (AMP). It’s a nonprofit organization founded in 2010 to provide tuition-free world-class music training and performance opportunities in under-resourced communities.

In October, AMP presented its first event, which brought together its entire community of performers for an afternoon of music and fellowship. The AMP Experience took place at Pullman Yards and featured performances from past and present students, with about 500 participants in total.

To pull off such a feat, AMP needed many volunteer ushers and stage crew. That’s where Johns Creek YMSL stepped in, with nearly 80 local YMSL volunteers who gave 246 service hours. Mom and son volunteers loaded instruments, set up and cleaned up, served as parking lot attendants and greeters and supported social media outreach.

Both Fleming and Shell have seen their boys grow and mature and are proud of the young men they are becoming.

“They become more aware of the different nonprofits and philanthropy that are just right in our own backyard that they might not have known about,” said Shell.

Fleming echoed that sentiment. Her older son Andrew is a sophomore at Clemson University, and she’s seen him carry the lessons learned at YMSL into his daily life by being actively involved with service projects in his fraternity and a mission trip over Spring Break.

“He definitely has a heart for helping others, which … is the ultimate goal. When they’re not living at home, and I’m not necessarily making them serve, they want to do this on their own in college and beyond,” she said.

For more information, visit ymsljohnscreek.org.

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